人工智能AI驱动在线搜索行业市场前景及投资研究报告-外文版培训课件2024.7

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01OverviewMarketshareofleadingsearchenginesworldwidefromJanuary2015toJanuary2024Globalmarketshareofleadingsearchengines2015-2024GoogleBingYandexYahoo!BaiduDuckDuckGo100%90%80%70%60%50%40%30%20%10%0%4Description:InJanuary2024,theonlinesearchengineBingaccountedfor3.43percentoftheglobalsearchmarketacrossalldevices,whilemarketleaderGoogleheldasearchtrafficshareofaround91.47percent.Meanwhile,Yandex'smarketsharewas1.78percent,whileYahoo!representedaround1.1percent.ReadmoreNote(s):Worldwide;January2015toJanuary2024;includesalldevices;dataisbasedonStatCountertrackingenvironment;widerindustrymetricsmayvaryandregionaldatashouldbeapproachedwithcautionSource(s):StatCounterGenerativeartificialintelligence(AI)revenueworldwidefrom2020withforecastuntil2032(inbillionU.S.dollars)WorldwidegenerativeAIrevenue2020-20321,6001,4001,2001,0008001,3611,1669817906116004574002000340219128643711182020202120222023*2024*2025*2026*2027*2028*2029*2030*2031*2032*5Description:Thegenerativeartificialintelligence(AI)marketisexpectedtorisesignificantly,from11billionU.S.dollarsin2020tonearly128billionU.S.dollarsin2024andmorethan1.3trillionU.S.dollarsin2032.ThisisduetoanexplosionofgenerativeAItoolsinrecentyearssuchasBardbyGoogle,ChatGPTbyOpenAI,andMidjourneybyMidjourney,Inc.ReadmoreNote(s):Worldwide;2023;*ForecastReadmoreSource(s):BloombergArtificialintelligence(AI)marketsizeworldwidefrom2020to2030(inbillionU.S.dollars)AImarketsizeworldwidefrom2020-2030(inbillionU.S.dollars)900800700600500400300826.73667.74529.23415.61320.14243.722025202.59184.042024200135.932023124.79202293.27202010002021202620272028202920306Description:Themarketforartificialintelligencegrewbeyond184billionU.S.dollarsin2024,aconsiderablejumpofnearly50billioncomparedto2023.Thisstaggeringgrowthisexpectedtocontinuewiththemarketracingpast826billionU.S.dollarsin2030.AIdemandsdataDataꢀmanagementremainsthemostdifficulttaskofAI-relatedinfrastructure.ThischallengetakesmanyformsforAIcompanies.Somerequiremorespecificdata,whileothershavedifficultymaintainingandorganizingthedata[...]ReadmoreNote(s):Source(s):Generativeartificialintelligence(AI)marketsizeworldwidefrom2020to2030(inbillionU.S.dollars)GlobalgenerativeAImarketsizefrom2020to2030250200150100206.95181.9156.85131.8110.0788.35202566.62202444.8950023.17202211.2520215.6720202023202620272028202920307Description:ThegenerativeAImarketisexpectedtogrowbyleapsandboundsbetween2023and2030.Itstoodatjustunder45billionU.S.dollarsattheendof2023,nearlydoublethesizeof2022.Thisgrowthofnearly20billionU.S.dollarsannuallyisexpectedtocontinueuntiltheendofthedecade.ReadmoreNote(s):Worldwide;August2023Source(s):Generativeartificialintelligence(AI)marketsizegrowthworldwidefrom2021to2030GrowthofthegenerativeAImarketgloballyfrom2021-2030106%98.27%1%0.8%0.6%0.4%0.2%0%93.77%48.39%32.61%202524.59%202619.74%202719.01%202815.97%202913.77%203020212022202320248Description:ThegenerativeAImarketisexpectedtogrowataconsistentrateofbetween10and20percentthroughthedecadeuntil2030,slowingasthedecadedrawstoaclose.Thisisfollowingastaggering100percentgrowthfrom2021through2023.

ReadmoreNote(s):Worldwide;August2023Source(s):Investmentsingenerativeartificialintelligence(AI)intheUnitedStatesfromSeptember2021toAugust2023,bycategory(inbillionU.S.dollars)U.S.investmentsingenerativeAI2021-2023,bycategoryInvestmentsinbillionU.S.dollarsin$Sep-22toAug-230Sep-21toAug-2224681012141618202212.9$Broadusecases:LLMplatformsandsearchenginesdevelopmentB2Bapplications:AItoimprovebusinessproductivityandenterprisefunctions.Softwareinfrastructure:leveragemachinelearning/natural1.2$3.3$3.3$3$1.4$0.5$0.7$Consumerapplications:generateAIservicesandplatformsto0.2$0.5$Hardware:advancedcomputinginfrastructureanddevicestopowerscaledintelligencemodels/accelerateprocessingspeeds19.8$TotalgenerativeAIinvestments7.1$9Description:BetweenSeptember2022andAugust2023,around19.8billionU.S.dollarswereinvestedingenerativeartificialintelligenceintheUnitedStates.Amongstseveralindustries,nearly$13billionweredirectedtowardsdevelopmentofthistechnologyforbroadusecases,includinglargelanguagemodel(LLM)platformsandsearchengines.Thiscategory,whichcomprisescompanieslikethestartuplaboratoryOpenAI,sawthemostsignificantgrowthamongtheanalyzedindustries,withtentimes[...]

ReadmoreNote(s):UnitedStates;September2021toAugust2023;*ForecastReadmoreSource(s):ActivateCHAPTER

02MainAI-searchsoftwaresMostusedsearchenginesbybrandintheU.S.asofDecember2023MostusedsearchenginesbybrandintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%85%100%GoogleYahoo!27%Bing23%DuckDuckGo17%A12%12%SAOL9%7%6%5%4%3%5%BaiduEcosiaWebCrawlerYandexIhavenotusedanysearchenginesOther11Description:WeaskedU.S.consumersabout"Mostusedsearchenginesbybrand"andfoundthat"Google"takesthetopspot,while"Yandex"isattheotherendoftheranking.ReadmoreNote(s):UnitedStates;JanuarytoDecember2023;10046respondents;18-64yearsSource(s):ConsumerInsightsLeadinggenerativeartificialintelligence(AI)texttoolsmarketshareofusersgloballyin2023MarketshareofleadinggenerativeAItexttoolsworldwidein2023Shareofusers1002468121416182022ChatGPTJasperChatYouChat19.7313.4212.2812.14DeepLSimplifiedNeuroflashWritesonicTypeheroPerplexity9.749.378.737.487.112Description:ChatGPTisthemostwidelyusedtextgenerationAItoolintheworldin2023,withnearly20percentshareofusers.Itslaunchinlate2022markedasignificantspikeinbothawarenessandinterestinAItoolsandtheirdevelopment.ReadmoreNote(s):Worldwide;August2023Source(s):ArtificialintelligencetoolsawarenessintheUnitedStatesasofNovember2023,bybrandU.S.AItoolsawareness2023,bybrandShareofrespondents20%

30%0%10%40%50%60%70%MetaAI60%ChatGPT49%SnapchatMyAI42%MicrosoftCopilot(formelyBingChat)*40%GoogleGemini(formelyBard)*36%AdobeFirefly33%Simplified25%JasperChat22%Idon'tknowanyofthesebrands20%DALL-ENeevaYouChatGlasp18%18%18%17%13Description:AsofNovember2023,around53percentofsurveyedadultsintheUnitedStateswereawareofMetaAI,makingitthemostwell-knownAI-poweredtoolinthecountry.ChatGPTrankedsecond,beingcitedbyaround49percentofrespondents,whileSnapchatMyAIwasmentionedby42percentofinterviewees.Additionally,around58percentoftherespondentsstatedtheyhadusedartificialintelligence(AI)toolsinthatyear.ReadmoreNote(s):NorthAmerica,UnitedStates;November7to19,2023;1,248respondents;18-64years;respondentswhoknewAItools,amongeServicesusers;includesOnlinebetting,VPNservices,Emailproviders,Antivirus&securitysoftware.Source(s):ConsumerInsightsArtificialintelligencetoolsusageintheUnitedStatesasofNovember2023,bybrandU.S.AItoolsusage2023,bybrandShareofrespondents20%0%10%30%40%50%60%ChatGPT53%SnapchatMyAIGoogleGemini(formelyBard)*36%35%34%DALL-EMicrosoftCopilot(formelyBingChat)*31%IhavenotusedanyAItoolsMetaAI28%27%ClaudeAIGetGenieAdobeFireflyYouChatJasperChatMidjourney25%25%24%22%21%20%14Description:AsofNovember2023,around53percentofadultartificialintelligence(AI)toolusershaveusedChatGPT,makingitthemostpopularAI-poweredtoolinthecountry.SnapchatMyAI,GoogleGemini(formerlyBard),andDALL-Ewerecitedby36,35,and34percentofrespondentseach,whileMicrosoftCopilot(formerlyBingChat)wasmentionedbyaround31percent.Around58percentoftheintervieweesstatedtheyhadusedartificialintelligence(AI)toolsthatyear.ReadmoreNote(s):NorthAmerica,UnitedStates;November7to19,2023;997respondents;18-64years;respondentswhoknewtherespectivebrandSource(s):ConsumerInsightsArtificialintelligencetoolspopularityintheUnitedStatesasofNovember2023,bybrandU.S.AItoolspopularity2023,bybrandShareofrespondents20%

30%0%10%40%50%60%70%ChatGPTGoogleGemini(formelyBard)*SnapchatMyAI59%44%36%35%35%MetaAIMicrosoftCopilot(formelyBingChat)*DALL-E33%AdobeFirefly30%ClaudeAIIdonotlikeanyofthesebrandsGetGenie26%25%23%23%JasperChatNightCafeSimplified22%22%15Description:AsofNovember2023,around59percentofadultartificialintelligence(AI)toolusersintheUnitedStatespreferredChatGPT,makingitthemostlikedAI-poweredtoolinthecountry.GoogleGemini(formerlyBard)rankedsecond,ascitedby44percentofrespondents.SnapchatMyAIfollowed,beingmentionedbyaround36percentofrespondents,whileMetaAIandMicrosoftCopilot(formerlyBingChat)werepreferredbyaround35percentofintervieweeseach.Overall,around58[...]

ReadmoreNote(s):NorthAmerica,UnitedStates;November7to19,2023;997respondents;18-64years;respondentswhoknewtherespectivebrandSource(s):ConsumerInsightsArtificialintelligencetoolsloyaltyintheUnitedStatesasofNovember2023,bybrandU.S.AItoolsloyalty2023,bybrandShareofrespondents30%

40%0%10%20%50%60%70%80%90%100%ChatGPT86%GoogleGemini(formelyBard)*82%80%79%78%MetaAIAdobeFireflyMicrosoftCopilot(formelyBingChat)*NightCafeWritesonicSnapchatMyAIGlasp73%71%69%69%DALL-E68%67%67%PerplexityClaudeAIMurf63%16Description:AsofNovember2023,around86percentofadultartificialintelligence(AI)toolusersintheUnitedStatesstatedtheywoulduseChatGPTagain,makingitthemostretainingsolutionofthiskindinthecountry.GoogleGemini(formerlyBard)andMetaAIrankedsecondandthird,ascitedby82and80percentofrespondentseach,followedbyAdobeFireflyandMicrosoftCopilot(formerlyBingChat),asmentioned79and78percentofintervieweeseach.Overall,around58percentofthe[...]

ReadmoreNote(s):NorthAmerica,UnitedStates;November7to19,2023;997respondents;18-64years;respondentswhoknewtherespectivebrandSource(s):ConsumerInsightsArtificialintelligencetoolsbuzzintheUnitedStatesasofNovember2023,bybrandU.S.AItoolsbuzz2023,bybrandShareofrespondents0%

10%20%30%40%50%60%ChatGPTMetaAI55%37%GoogleGemini(formelyBard)*SnapchatMyAI33%32%31%30%29%27%25%24%22%20%18%DALL-EAdobeFireflyIhavenotnoticedanyofthesebrandsinthemedia,onsocialmedia,orin…MicrosoftCopilot(formelyBingChat)*ClaudeAIGetGenieGlaspDeepLJasperChat17Description:AsofNovember2023,around55percentofadultartificialintelligence(AI)toolusersintheUnitedStateshaveseenorheardaboutChatGPTinthemedia,socialmedia,oradvertising,makingitthemostacknowledgedsolutioninthecountry.MetaAIandGoogleGemini(formerlyBard)rankedsecondandthird,ascitedby37and33percentofrespondentseach.Overall,around58percentoftheintervieweesstatedtheyhadusedartificialintelligence(AI)toolsthatyear.

ReadmoreNote(s):NorthAmerica,UnitedStates;November7to19,2023;997respondents;18-64years;respondentswhoknewtherespectivebrandSource(s):ConsumerInsightsUnderstandingandusageofthemaingenerativeartificialintelligence(AI)programsintheUnitedStatesin2023UseandknowledgeofgenerativeAIprogramsintheU.S.2023UsedorheardofitWhatisit?1.2%1%0.8%0.6%0.4%0.2%0%43%54%55%62%75%25%77%23%57%46%45%38%ChatGPT(OpenAI)BingChat(Microsoft)MyAI(Snap)Bard(Google)Midjourney(Midjourney

StableDiffusion(StabilityInc)

AI)18Description:ChatGPT,developedbyOpenAI,isthemostwidelyknowngenerativeAIsoftwareintheU.S.in2023.Overhalfofrespondentshadusedorheardoftheprogram.Thisisunsurprising,asitslaunchintothepublicsphereattheendof2022washeavilydocumentedbyawidevarietyofmedia.StableDiffusion,animagegeneratorAI,waslesserknown,withlessthanaquarterofrespondentshavingheardaboutitorusedit.

ReadmoreNote(s):UnitedStates;2023;2,000respondentsSource(s):TheVergeDownloadsofmobileappsusingthekeywords"chatbot"and"ChatGPT"intheirtitleordescriptionworldwidebetweenJanuaryandOctober2023Globaldownloadsofappsusingkeywords"chatbot"and"ChatGPT"2023Numberofdownloads05,000,00010,000,00015,000,00020,000,00025,000,00023,304,835AIChatbot-NovaChatAI-AIChatbotAssistantChatAI-AskAnything10,680,5442,650,0922,294,860Chat&AskwithRoboAIBotChatGPT-ChatwithGPTAIChatZ-AIChatbot637,808536,460525,134381,983309,986309,902AIVoiceChatBot:OpenWisdomChatsonic-AIChatbotChatAI:AIChat&AskAnythingAIChat-Chatbot&Assistant19Description:ChatGPT(generativepre-trainedtransformer)isachatbotdevelopedbytheUnitedStates-basedOpenAIinNovember2022.ThedeveloperlauncheditsChatGPTapponiOSandGooglePlayStoreinMay2023andJuly2023,respectively.Theprogramispoweredbyartificialintelligenceanditisreportedtoproducewrittencontentsuchasanswersinaconversationalwayandisabletowriteessays.BetweenJanuaryandOctober2023,mobileappsusingthekeywordsChatGPTandchatbot[...]

ReadmoreNote(s):Worldwide;JanuarytoOctober,2023;GooglePlayandAppleAppStoreSource(s):AppMagicNumberofmonthlyChatGPTandGeminiAImobileappdownloadsintheUnitedStatesfromMay2023toJune2024U.S.ChatGPTandGeminiappdownloads2024ChatGPTGemini4,000,0003,500,0003,000,0002,500,0002,000,0001,500,0001,000,000500,00002023-05

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2024-0620Description:InJune2024,ChatGPT’smobileappregisteredover2.44millionAppStoreandGooglePlaydownloadsintheUnitedStates.ReleasedonFebruary8,2024,andinitiallyavailableintheU.S.marketonly,Google’sGeminiAIAssistantmobileappregisteredaround554,000downloadsduringthesamemonth.KickedoffbythereleaseofOpenAI’sAIassistant,theAI-poweredonlinesearchmarkettrendpropelledthereleaseofseveralsimilarapplicationsmentioning“ChatGPT”or“chatbot”,[...]

ReadmoreNote(s):UnitedStates;May2023toJune2024;GooglePlayandAppleAppStoreSource(s):AppMagicCHAPTER

03InterestArtificialintelligence(AI)-relatedonlinesearchesintheUnitedStatesfromJanuary2023toJanuary2024,bymonthlysearchvolume(in1,000s)U.S.artificialintelligence-relatedonlinesearches2023-2024NumberofsearchesinthousandsJanuary202420January202325051015303540455044.64aitextgeneratoraisearchenginetexttovideoai14.77.591.481.216.4522Description:Onlinesearchesfortermsrelatedto"AItextgenerators"intheUnitedStatesreached44.64thousandinJanuary2024.Thisrepresentsagrowthofover49percentinthemonthlysearchvolumeforthisquerycomparedtothesamemonthinthepreviousyear.Meanwhile,searchesfor"aisearchengine"accumulatedto7.59thousandinthecountry,whilesearchesfor"texttovideoai"grewto6.45thousand.Globally,theinterestinartificiallypoweredtoolslikeChatGPThasspikedoverthe[...]

ReadmoreNote(s):UnitedStates;January2023toJanuary2024Source(s):SemrushYear-on-yearchangeinselectartificialintelligence(AI)-relatedonlinesearchesintheUnitedStatesinDecember2023U.S.annualchangeinselectartificialintelligence-relatedonlinesearches20230.6%49.4%0.5%0.4%0.3%0.2%0.1%0%22.7%aitextgeneratortexttovideoai23Description:AccordingtoastudyonartificialintelligenceintheUnitedStates,onlinesearchesfortermsrelatedto"aitextgenerator"hadayearlygrowthof49.4percentinDecember2023,reaching44.6thousandsearchesthatmonth.Interestin"texttovideoai"hasalsoincreased22.7percentduringthesameperiod.Globally,theinterestforartificiallypoweredtoolslikeꢀChatGPThasspikedoverthelastyear,aswellasforitsdevelopingcompanyꢀOpenAI.

ReadmoreNote(s):UnitedStates;December2022toDecember2023Source(s):SemrushInterestinAI-poweredsearchonGooglesearchesfromJune2022toJune2024worldwide,byweekGlobalweeklyinterestinAI-poweredsearchonGooglesearches2022-20241109070503010-10-30-5024Description:AsofJune2024,globalsearchesforthekeyword"AI-poweredsearch"experiencedarelativeincreasesinceNovemberofthepreviousyear.DespitepeakinginpopularitybytheendofOctober2023,hittingascoreof100indexpoints,interestinthetrendsetbychatbotsperformingonlinesearchesdroppedinthefollowingmonthsbutbecamesteadierthroughoutthefirsthalfof2024.ReadmoreNote(s):Worldwide;June5,2022toJune30,2024Source(s):GoogleTrendsInterestingenerativeAIonGooglesearchesfromFebruary2022toJune2024worldwide,byweekGlobalweeklyinterestingenerativeAIonGooglesearches2022-202412010080604020025Description:AsofJune2024,globalsearchesforthekeyword"generativeAI"hadexperiencedanincreaseinthepreviousyear.Thesearchtermsforgenerativeartificialintelligencesurgedinpopularityfrommid-FebruarytoearlyMarch2024,hittingascoreof100indexpointsintheweekendingMarch3.Interestin"generativeAI"frequentlycoincideswithꢀsearchesforChatGPT,anAIchatbotmodeldevelopedbytheUnitedStates-basedresearchcompanyOpenAI.ReadmoreNote(s):Worldwide;February27,2022toJune30,2024Source(s):GoogleTrendsInterestinChatGPTonGooglesearchfromNovember2022toJune2024worldwide,byweekGlobalweeklyinterestinChatGPTonGooglesearch2022-20241109070503010-10-30-5026Description:AsofJune2024,globalGooglesearchesfortheword"ChatGPT"increasedagainafteraslightdeclinebytheendof2024.Interestinthechatbot,developedbytheU.S.-basedOpenAIandlaunchedinNovember2022,startedrisingintheweekendingDecember3,2022.Recently,growingdemandforinformationonChatGPTmadethekeywordhitapeakof100indexpointsduringtheweekendingonJune2,2024.ChatGPT,whichstandsforChatGenerativePre-trainedTransformer,isachatbot[...]

ReadmoreNote(s):Worldwide;November6,2022toJune30,2024Source(s):GoogleTrendsInterestinOpenAIonGooglesearchesfromSeptember2022toJune2024worldwide,byweekGlobalweeklyinterestinOpenAIonGooglesearch2022-202412010080604020027Description:SinceNovember2022,globalinterestin"OpenAI,"theUnited-States-baseddeveloperofthepopularchatbotChatGPTonGooglesearcheshasincreasedsignificantly.ShortlyafterintroducingChatGPTinNovember2022,OpenAIsearchqueriesonGooglesawaspikeinpopularity.Thesearchforthecompany'skeywordsurgedaroundApril2023,justamonthbeforeChatGPTwasreleasedasanappforiOSdevices,butpeakedat100fortheweekendingNovember19,2023.

ReadmoreNote(s):Worldwide;September25,2022toJune30,2024Source(s):GoogleTrendsCHAPTER

04UsageLeadingusecasesofgenerativeartificialintelligence(AI)invariouscountriesworldwidein2023MainusesofgenerativeAIinselectcountriesworldwide2023Writepersonalnotesoremails28%Forfun/messingaround38%Learningabouttopicsthatinterestme34%29Description:MostpeopleusedgenerativeAItosimplyhavefun,messingaroundwiththevarietyofpossibilitiessuchasimagegeneration,discussingwithchatbots,oraskingquestions.Fewpeopleusedittowritenotesandemails,butstillalmostathirdofrespondentsin2023.ReadmoreNote(s):Australia,India,UnitedKingdom,UnitedStates;2023;4,000respondentsSource(s):SalesforceResearchHowfrequentlydoyouuseAItoolsforthefollowingtasks?FrequencyofuseoftheAItoolsfortasksworldwide2023ShareofrespondentsRegularlyFromtimetotime0%

20%Never40%60%47%80%100%120%LearningnewthingsBrainstormingandevaluatingideas35%26%18%44%42%35%34%29%34%42%Summarizingcontent24%23%21%21%20%Proofreadingcontent(e.g.fixingspellingandgrammarmistakes)Rewritingcontentinadesiredstyle(e.g.morefriendlyormoreconsistentwith45%44%40%yourcompany’sbrandvoice)Translatingtexts36%39%Generatingcontentnotdirectlyrelatedtocode(websites,releasenotes,tweets,etc.)Preventingtheuseofinappropriatelanguage11%21%69%30Description:Themostpopulartaskthatpeopleusedartificialintelligence(AI)toolsforworldwidein2023wastolearnnewthings,withabout35percentofrespondentsreportingthattheyuseitregularly.Afurther47percentreportedthattheyusedAItoolsforlearningnewthingsfromtimetotime.ReadmoreNote(s):Worldwide;2023;26,348respondentsSource(s):JetBrainsGlobaluseofgenerativeartificialintelligence(GenAI)in2023,bygroupUseofgenerativeAIworldwide2023,bygroupNon-users29%Experimenters23%Users1%0.9%0.8%0.7%0.6%0.5%0.4%0.3%0.2%0.1%0%7%14%16%17%18%16%19%18%21%19%24%18%12%14%20%27%44%81%70%70%65%62%60%58%57%MaleFemaleTeensfrom13to

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graduationorhigher31/statistics/1455933/generative-ai-use-worldwide-by-groupAsof2023,themajorityofusersengagingwithgenerativeartificialintelligence(GenAI),eitherasusersorexperimenters,wascomposedofyoungadultsinbetween18and24yearsold.Mostoftheusersarealsomaleandwithacollegedegreeorhigher.ReadmoreNote(s):Worldwide;July27toAugust22,2023;16795respondents;17countries;Respondents:teens13-17,parentsof6–17,adults18-64;Source(s):MicrosoftShareofconsumersworldwidewhoareawareandhaveexploredGenerativeAItoolsinApril2023,bygenerationConsumersexploringgenerativeAItoolsworldwide2023,bygeneration0.6%53.5%51.7%51%50.8%50.3%0.5%0.4%0.3%0.2%0.1%0%AverageGenX(age43-58)Babyboomers(age59-77)Milllennials(age27-42)GenZ(age11-26)32Description:InaworldwidestudyconductedbyCapgeminiinApril2023,51percentofinterviewedrespondentswhowereawareofgenerativeartificialintelligencetoolshaveexploredthesesolutions.BabyboomershadthehighestprevalenceofexploringgenerativeAItools,whilemillennialshadthelowestusagerateamongallgroups.ReadmoreNote(s):Worldwide,Australia,Canada,France,Germany,Italy,Japan,Netherlands,Norway,Singapore,Spain,Sweden,UnitedKingdom,UnitedStates;April2023;10,000respondentsSource(s):CapgeminiShareofconsumersworldwideusingthemostcommontypesofGenerativeAItoolsinApril2023,byagegroupConsumerusageofmostcommongenerativeAItoolstypesworldwide2023,byagegroupGenZ(age11-26)15%Milllennials(age27-42)GenX(age43-58)Babyboomers(age59-77)0.16%0.14%0.12%0.1%15%14%14%13%12%10%10%0.08%0.06%0.04%0.02%0%5%4%4%3%ChatbotGamingSearch33Description:AccordingtoaworldwidestudyconductedbyꢀCapgeminiinApril2023,around14to15percentofallinterviewedusersfamiliarwithgenerativeartificialintelligencetoolshaveusedchatbots.Meanwhile,between3and5percentofallintervieweesusedgenAIsearchtoolslikeChatGPTandGemini,withGenXusersbeingthemostkeenonusingit.ReadmoreNote(s):Worldwide,Australia,Canada,France,Germany,Italy,Japan,Netherlands,Norway,Singapore,Spain,Sweden,UnitedKingdom,UnitedStates;April2023;10,000respondentsSource(s):CapgeminiUseofgenerativeartificialintelligence(AI)programsintheUnitedStatesin2023,byusecaseUsageofgenerativeAIintheU.S.2023Shareofrespondents30%

40%0%10%20%50%60%70%68%80%AnsweraquestionBrainstormingPhotos54%37%Music31%31%VideosDesigns29%29%StoriesArtwork27%26%25%DataAnalysisEmailsBlogpostsCoding19%18%Lyrics18%34Description:ThemainuseofgenerativeAIwasinseekinganswerstoquestionstheuserdidnotknoworgenerallybrainstorming.OverhalftherespondentsusedgenerativeAIinsuchcasesin2023.Codingandwritinglyricsweretheleastinfluentialusecases,withbarely18percentofusersusinggenerativeAIinsuchtasks.ReadmoreNote(s):UnitedStates;2023;2,000respondentsSource(s):TheVergeNumberofadultsintheUnitedStatesusinggenerativeartificialintelligence(AI)firstforonlinesearchin2023and2027(inmillions)U.S.adultsusinggenerativeAIusagefirstforonlinesearch2023-20271009090807060504030201001320232027*35Description:In2023,around13millionadultsintheUnitedStatesclaimedtohaveusedgenerativeartificialintelligence(AI)astheirprimarytoolforonlinesearch.By2027,thisnumberisprojectedtoreachover90milliononlineusers.Around68percentofadultsinthecountryclaimedtousegenerativeAIforansweringquestions.Asaresult,theonlinesearchmarketislikelytobeoneofthemostaffectedindustriesbytheAI-poweredsearchmarkettrend.

ReadmoreNote(s):UnitedStates;August2023;4,023respondents;18yearsandolder;*ForecastReadmoreSource(s):ActivateShareofadultsintheUnitedStateswhousedChatGPTasofFebruary2024,byactivityU.S.adultsusingChatGPT2024,byactivityFortasksatwork*TolearnsomethingnewForentertainment21%19%17%15%13%20%17%15%14%12%11%11%9%7%5%8%Mar'23Jul'23Feb'2436Description:AccordingtoasurveyendedFebruary2024,oneinfiveemployedadultsintheUnitedStatesreportedusingChatGPTforwork-relatedactivitiesduringtheanalyzedperiod.Similarly,17percentofrespondingadultsstatedusingthegenerativeartificialintelligence(GAI)softw