BEC商务英语（高级）阅读模拟试卷14（共468题）

BEC商务英语（高级）阅读模拟试卷14（共9套）（共468题）BEC商务英语（高级）阅读模拟试卷第1套一、概括文意配伍(本题共8题，每题1.0分，共8分。)A.MetrisCompanies,Inc.MetrisCompanies,Inc.(MCI)providesfinancialproductsandservicesthroughouttheUnitedStates.Itsprimarylineofbusinessisthecreditcardbusiness.TheCompany'screditcardproductsareprimarilyunsecuredcreditcardsissuedthroughasubsidiary,DirectMerchantsCreditCardBank,NationalAssociation.Thesecreditcardsgenerateconsumerloans,which,inturn,generateincomeandcashflowfromprincipal,interestandfeepayments.ThesalesoftheCompany'sotherconsumerfinancialproducts,suchascreditprotectionproducts,generateadditionalcashflow.MCItargetsprimarilymiddle-marketcustomers.DirectMerchantsBankobtainsinformationaboutprospectivecustomersinthemiddlemarketfromcreditbureauinformationaswellasfromotherthird-partysourcesincludingothercompanies'customerlistsanddatabases.B.Lowe'sCompanies,Inc.Lowe'sCompanies,Inc.isahomeimprovementretailer,withaspecificemphasisonretaildo-it-yourself(DIY)andcommercialbusinesscustomers.Lowe'sspecializesinofferingproductsandservicesforhomeimprovement,homedecor,homemaintenance,homerepairandremodelingandmaintenanceofcommercialbuildings.AsoftheendofthefiscalyearendedJanuary30,2004,Lowe'soperated952storesin45states,withapproximately108.8millionsquarefeetofretailsellingspace.AtypicalLowe'shomeimprovementstorestocksmorethan40,000items,withhundredsofthousandsofitemsavailablethroughitsspecialordersystem.Eachstorecarriesaselectionofnationalbrandnamemerchandise.C.AltamiraMgmt.Ltd.Foundedin1969,AltamiraisanindependentinvestmentmanagementfirmandhaslongbeenrecognizedasoneofCanada'sleadingfundmanagers.Currently,withover$16billionundermanagement,Altamira'sinnovativeinvestmentstylehasprovensuccessfulinallassetclasses.Thereisaconstantsharingofideasandinsightsamongtheteam.Thecompany'ssuccessisdependentonthisideasdrivenenvironment,withinvestmentmanagersfromalldisciplinesbeingconstantlyencouragedtoparticipatewiththeirviewsandopinions.D.PankowSince1963,Pankowhasmaintainedanenviablepositioninthebuildingindustrywithanunsurpassedrecordofperformance,valueandquality.AsaveteranandpioneeroftheDesign-Buildprojectdeliverysystem,Pankowboastsalegacyofontimeandonbudgetperformancethatisrespectedbyclientsandpeersalike.Pankowisknownforitsuseofinnovativemanagementtechniques,maintainenanceofstrictcostandqualitycontrolsandasapioneerofnewconstructionmethods.AkeytoPankow'ssuccessisameldingoftwoprovenconcepts—activeparticipationinthedesignprocessbyhighlyexperiencedpersonnelandacomprehensivequalitycontrolprogramthroughoutconstructionexecution.E.EDSEDS,theworld'smostexperiencedoutsourcingservicescompany,deliverssuperiorreturnstoclientsthroughitscost-effective,high-valueservicesmodel,EDS'coreportfoliocomprisesinformationtechnologyandbusinessprocessoutsourcingservices,aswellasinformationtechnologytransformationservices.EDS'complementaryandsubsidiarybusinessisA.T.Kearney,oneoftheworld'sleadinghigh-valuemanagementconsultancies.Itsupportstheworld'sleadingcompaniesandgovernmentsin60countries.Herearethenumbers:Employees:morethan130,0002003revenues:$21.5billionRanked80thontheFortune5001、Thecompanyorientsitselftowardsmedium-marketclients.标准答案：A知识点解析：暂无解析2、Thecompany’ssubsidiarybusinessismanagementconsulting.标准答案：E知识点解析：暂无解析3、Thecompanyattachesimportancetoteamspirits.标准答案：C知识点解析：暂无解析4、Thecompanydoesn’tdealwithwholesale.标准答案：B知识点解析：暂无解析5、Thecompanycollectscustomerinformationthroughavarietyofways.标准答案：A知识点解析：暂无解析6、Thecompanyenjoysthereputationofadvancedmanagementstyle.标准答案：D知识点解析：暂无解析7、ThecompanybelongstotheFortune500.标准答案：E知识点解析：暂无解析8、Thecompanyisanexcellentbuildingdesignfirm.标准答案：D知识点解析：暂无解析二、段落完型(本题共6题，每题1.0分，共6分。)•Readthearticlebelowaboutsuccessfule-mailnegotiation.•Choosethebestsentencefromtheoppositepagetofilleachofthegaps.•Foreachgap9-14,markoneletter(A-H)onyourAnswerSheet.•Donotuseanylettermorethanonce.SuccessfulE-mailNegotiationGiventhatyouareinvolvedinanegotiationthatmustproceedviainformationtechnology,howcanyoubestachieveyourgoals?Thefollowingprescriptionsareimportant.Mostpeopleoverestimatetheabilityofotherpeopletomakesenseoutofwhattheymean.Peoplehaveahardenoughtimedecipheringourmessagesinface-to-faceinteractions;accuracydecreasesdramaticallyine-mailexchanges.Manypeopleassumethatlongermeansclearer.Itdoesnot.Peoplehaveaslantattentionspanandoftendislikelonge-mailmessages,orperhapsevenstopreadingthemiftheybegantofalloffofthescreen.Mustpeoplearecapableofonlyretainingseven,plus-or-minustwo,ideasintheirheadatanyone6rae.Asageneralruleofthumb,moste-mailmessagesshouldfitonasinglescreen.Screenloading,orthetendencytowriteverylongmessagecanleadtoannoyanceonthepartoftherecipient,especiallyifbeorsheisbusy.Negotiationsaremoreproductivewhenthepartiesexchangeagreaternumberofshortere-mails,ratherthanfewer,butlongere-malls.(9)Thisalsobuildsreciprocityinexchange.Theasynchronousnatureofe-mailprovidespeoplewiththedubiousluxuryofnothavingtoimmediatelyreceiveofrespondtoe-mailmessages.However,thesenderofe-mailmessagesoftenexpectsatimelyresponse.Notrespondingtoe-mailmaybeperceivedasrejectionanddisinterest.Further,newerformsofsoftwareallowsenderstoascertainwhethertherecipienthasreadtheire-mail.Failuretoprovideatimelyresponsetoe-mallisakintogivingthe"silenttreatment"tosomeone.(10).Meta-communicationiscommunicationaboutcommunication.Thisboilsdowntopeopletalkingabouthowtheyshouldcommunicate.(11)Inanyelectroniccommunication,itisimportanttoletteammembersknowhowoftenyoucheckyoure-mail,whetheryouorsomeoneelsereadsandrespondstoyoure-mail,andwhetheryouforwardyoure-mailtoothers.Flamingreferstotheinsults,criticisms,andcharacterassassinationsthatpeoplehurlovere-mail.Flamingremarksmakefunofgrammar,includelabelingandaccusations,characterattack,backhandedcompliments,andbluntstatements.(12).Incontrast,face-to-facegroupshavemechanismsandnorms,suchasconformitypressure,thatlargelypreventflaming.Peoplereacttoeachotherwithlesspoliteness,empathyorinhibitioniftheycannotsensetheother'ssocialpresence.(13).Thereismoreuncertainty,doubt,andambiguityinelectronicmailexchanges.(14).Asaconsequence,peoplebecomefrustratedandseektocontroltheexchangebyissuingthreats,e.g."Iamnotgoingtoreadmye-mailagain".Alonglines,donutchastiseordelivernegativefeedbackviae-mail;face-to-faceortelephonecommunicationismoreappropriate.ASuchandothernegativeinterpersonalbehaviorsoftenstemfromfeelingsofisolation.BThisstemsfromtheasynchronousnatureofcommunication.CIncreasingtherateofe-mailexchangepreventsmisunderstandingbecausemisperceptionscanbequicklyrectified.DThiswillresultinthefailureofcommunication.ESuspicionandhostilityincreaseasthecommunicationbetweenpartiesdiminishes.FNegotiatorsaremuchmorelikelytoissuethreatswhencommunicatingviainformationtechnology.GMostpeopleoverestimatetheabilityofotherpeopletomakesenseoutofwhattheymean.HThisisofcriticalimportanceinelectronicinteractionbecausethenormsofmmtakingandconversationarenotclear.9、标准答案：C知识点解析：暂无解析10、标准答案：E知识点解析：暂无解析11、标准答案：H知识点解析：暂无解析12、标准答案：A知识点解析：暂无解析13、标准答案：F知识点解析：暂无解析14、标准答案：B知识点解析：暂无解析三、常规阅读理解(本题共6题，每题1.0分，共6分。)•Readthefollowingextractfromanarticleaboutcustomerrelationsandthequestionsthatfollow.•ForeachQuestion15-20,markoneletter(A,B,CorD)onyourAnswerSheetfortheansweryouchoose.Customerrelationsdescribestheresourcesofacompany—beitastore,manufacturer,orserviceindustry—thataredevotedtodiscerningandthenservingtheneedsofcustomers.Inearliertimes,thiswasknownasthecomplaintdepartment,thepartoftheoperationthatdealtwithnegativecustomercomments,returns,andotherconcerns.Renamingthisfunctioncustomerrelationsismorethanawordgame.Itreflectstheproactivenatureofthedepartmentinmodernindustryandretailing.Customerserviceextendsbeyondsalesandadvertisingtoensurethatthecompanyunderstandsitscustomerbaseandwhatitscustomersreallywant.Customerrelationsworkswithinthebusinesstodirectthequalityoftheproductorservice,itsdelivery,andadvertisingstrategytomeetthatneed.Thispartofabusinessoperationrespondstocustomerinquiriesandcomplaintsandresolvesproblemssoasnottolosecustomers;atthesametime,customerrelationsworkswiththemarketingdepartmenttoattractnewcustomers.Theshortanswertowhysomuchattentionshouldbepaidtocustomerneedsanddissatisfiedcustomersisthatsuchattentionhasbeenfoundtosupportlong-termsuccess.Someoftheearliestsuchendeavorsbeganwithconcernoverproductreputation—asfarbackastheearlydaysoftheIndustrialRevolutioninthe1890s.Placingone'snameonaproductwasconsideredtobeabondoftiebetweenthecustomerandthemerchantand/orthemanufacturers.Overtheyears,manyfirmsdevelopedapolicyof"thecustomerisalwaysright,"findingthatitwasmoreprofitabletotakeasmalllossandkeepacustomerthantoarguewithcustomersaboutallegeddefectiveproductsorproblemsthatoccurredwithstaff.Firmsdevelopedcomplaintdepartmentstodealwithcustomerswhohadbadexperienceswithproductsorservices.Asconsumerconsciousnessgrewinthelatetwentiethcenturythefocusoftheindustryshiftedfromdealingwithdissatisfiedcustomersastheycomplained,toamoreactiveapproachofreachingouttodiscoverwhythecomplaintwasmade,toensurethatthedissatisfiedcustomersremaincustomers,andtostudyeachcaseandimprovetheproductorserviceandthewayinwhichitwasdeliveredtocustomers.Inthe1960sthecomplaintdepartmentbegantobeknownasthecustomerrelationsdepartment.Customerrelationsdepartmentsstilltakeoncomplaints.Theadventoftoll-freenumbersmakesiteasierforpeopletoregistercomplaints—andpraise.Customerswhophoneinpraisefororcomplaintsaboutaproductareoftenofferedfreecouponsandrecipesforthatproduct.Studiesofthecustomerrelationsmovementshowthattheshifttoanaggressivepolicyofcustomerstudyismorethan"nice",itisprofitableforbusiness.Resourcesexpendedinthecustomerserviceareaaremorethanoffsetbysavingsfromcustomersnotlost.Goodwilltowardallcustomersreapstangiblerewardsintheformofincreasedprofitsforbusiness.Inastudyofserviceindustries,RonZemkecitedtwostudiesbyTechnicalAssistanceResearchInstitute(TARP)inWashingtonD.C.,onconsumercomplaints.TARPfoundthatoneinfourcustomerswasupsetenoughaboutaproductorserviceorbothtoseekanalternativebusinessforthatproductorservice.Ofthoseunhappycustomers,however,onlyfivepercenthadbotheredtocomplain.Theother95percentjustvotedwiththeircashbyswitching.Toreducethelossofcustomersinthefuture,customerrelationstriestoanalyzethefivepercentwhocomplainedinordertounderstandtheninety-fivepercentwhodidnotcomplainyetwereunhappy.Customerrelationsmustanticipatetheneedsofeachindividualcustomer,upanddownthesocialscale,acrosstheracialandculturallinesthatmakeuptheAmericanmeltingpot.Zemkeandothersoffermanystrategiesforbuildingagoodcustomerrelationsdepartment.Thebeststrategiesinvolvelearningasmuchaspossibleaboutthecustomerbaseandtrainingstaffwellastowhatthecustomerswantandthewaytheywantit.Zemkeandothersshowthatacompanywithexcellentservicetowardcustomersisonethatunderstandsthetiebetweenemployeerelationsandcustomerrelations.Awell-trainedsatisfiedemployeeisbetterabletosatisfytheneedsofthecustomer.15、Inearliertimestherewasthecomplaintdepartmentthat______.A、dealswithpositivecustomercomments,returnsandotherconcernsB、playsawordgamewiththecustomerswhohadbadexperienceswithproductsorservicesC、handlescustomerswhowerenotsatisfiedwithproductsorservicesD、directsthequalityoftheproductorservice,itsdeliveryandadvertisingstrategy标准答案：C知识点解析：暂无解析16、Wecanlearnfromthepassagethatthegoalofthecustomerrelationsdepartmentis______.A、torespondtocustomerinquiriesandcomplaintsB、tokeepoldcustomersandattractnewonesC、tosolveproblemsthatcustomershaveD、toanalyzethequalityoftheproductorservice标准答案：B知识点解析：暂无解析17、Overtheyears,manycompaniesdevelopedapolicyof"thecustomerisalwaysright"findingthat______.A、itwasmoreprofitabletoarguewithcustomersaboutallegeddefectiveproductsB、tokeepacustomerattheexpenseofabiglosswasworthwhileC、itwaswortharguingwithcustomerstodefendtheproductorserviceD、tokeepacustomeratasmalllosscouldbringmoreprofittothecompany标准答案：D知识点解析：暂无解析18、Accordingtothepassage,thecomplaintdepartmentwasrenamedthecustomerrelationsdepartment______.A、inthe1960sB、inthe1990sC、inthe1890sD、inthe1970s标准答案：A知识点解析：暂无解析19、Wecaninferfromthepassagethat______.A、companiesinvestalotofresourcesinthecustomerserviceareabutgetlessprofitsinreturnB、thosecompaniesthatsetupcustomerservicesectioncansavealotofresourcesandgoalongwayC、offeringgoodcustomerserviceisworthwhileascustomerskeptcanbringmoreprofitstothecompanyD、goodwilltowardsallcustomerscangetawardsinthebusinesscompetitionforthecompany标准答案：C知识点解析：暂无解析20、ThestudiesconductedbyTARPonconsumercomplaintsfoundthat95percentoftheunhappycustomers______.A、phonedtocomplainaboutaproductorserviceorbothB、turnedtob’uyproductsfromothercompaniesC、votedagainstthecompanyfromwhichtheyhadboughtdefectiveproductsD、wereannoyedenoughtomakecomplaintsbutcontinuedtobuytheproduct标准答案：B知识点解析：暂无解析四、完形填空（单选）(本题共10题，每题1.0分，共10分。)•Readthearticlebelowaboutmarketresearch.•ChoosethecorrectwordtofilleachgapfromA,B,CorD.•Foreachquestion(21-30),markoneletter(A,B,CorD)onyourAnswerSheet.MarketResearchMarketresearchhasbecomeincreasinglyimportantinrecentyears.Insomeorganisations,infact,managerswillnotinitiateanyactivitywithoutmarketresearchtobackthemup.Thefirstthingaboutmarketresearchisthatitisnotan(21)tomanagementdecision-making.Noformofmarketresearch,nomatterhowdeep,complicatedanddetailed,caneverbeseenasasubstituteforcreativedecision-makingbyprofessionalmanagers(22)itsverybest,allitcandois(23)somedoubtandclarifythenatureoftheproblem.Itmayevenbeseenasatoolwhichcanhelpimprovethe(24)ofdecisionsbutitisnotinitselfadecision-makingmechanism.Marketresearch,in(25)withanumberofotherapproachesinmarketing,suffersfromthefrequentcomplaintthatitisnotreallyaccurate.Marketresearchresultscanneverbecompletelyaccuratebecausethey(26)withadynamic,ever-changingmarketplace.Itisessentialthatthisisunderstoodbyeveryonewithaninterestintheresults.Thereis,therefore,anongoingneedforcreativityandimagination,when(27)marketresearchresultsandwhenmakingany(28)toapplytheminthemarketplace.Finally,itshouldalwaysberememberedthatmarketresearchisnotanendinitselfbutsimplya(29)bywhichsomedegreeofriskcanberemovedfrommarketplaceactivity.Ifnoactivity(30)fromtheresearch,thentheentireresearchhasbeencompletelypointless.21、A、optionB、alternativeC、endD、opening标准答案：B知识点解析：根据后文；asubstituteforcreativedecision-making的提示来看，此处需要填写意思上近似substitute的词语。因此，答案为B。选项A意思是选择。22、A、ForB、FromC、AtD、With标准答案：C知识点解析：atone’sbest固定搭配，意思是充其量，最多。故答案为C。23、A、rejectB、omitC、denyD、remove标准答案：D知识点解析：根据前后意思来看，此空和后面clarifythenatureoftheproblem意思应该是相近的，故此处填写remove，表达消除疑虑的意思。故答案为D。24、A、qualityB、goodnessC、well-beingD、virtue标准答案：A知识点解析：从词语搭配的角度来考虑，这里能做improve宾语的只有选项A和C。但是选项C意思是福利。故正确答案为A。25、A、associationB、commonC、additionD、connection标准答案：B知识点解析：incommonwith固定搭配，意思是和……一样。故答案为B。26、A、workB、manageC、dealD、operate标准答案：C知识点解析：dealwith固定搭配，意思是处理，与……打交道。故答案为C。27、A、decidingB、thinkingC、provingD、considering标准答案：D知识点解析：根据文意理解，这里表达的意思是考虑到市场调查的结果，故答案为D。28、A、attemptB、ventureC、choiceD、try标准答案：A知识点解析：根据文意理解，这里表达的意思是做出尝试，把调查结果运用于市场。故答案为A。29、A、modeB、meansC、wayD、progress标准答案：B知识点解析：根据句意，这里需要使用表示方式方法的词语。同时，后面的从句是个定语从句，修饰该空，因此，此处需要使用means，构成bythemeans的短语。因此B为正确答案。30、A、showsB、producesC、resultsD、appears标准答案：C知识点解析：resultfrom固定搭配，意思是从市场调查中得出任何活动。故答案为C。五、完形填空（填空）(本题共10题，每题1.0分，共10分。)•ReadthearticlebelowaboutCoca-colaanditsadvertising.•Foreachquestion31--40,writeonewordinCAPITALLETTERSonyourAnswerSheet.COCA-COLAANDITSADVERTISINGJohnS.PembertoninventedCoca-Colain1886.HispartnersuggestedrunninganadvertisingFORthedrinkintheAtlantaJournalthatveryyear.In1888,AsaCandlerboughttheCoca-Colabusinessanddecidedtomaketheproductknown(31)signs,calendarsandclocks.Thecompanybegantobuilditsglobalnetwork.WhenRobertWoodruffwaselectedpresidentofthecompanyin1923,hesucceeded(32)transformingCoca-Cola(33)atrulyinternationalproductbysetting(34)aforeigndepartment,whichexportedCoca-ColatotheOlympicGamesinAmsterdamin1928.DuringWorldWarII,hepromisedtobringCoca-Cola(35)everysoldierineverypartoftheworld.Coca-Cola’sadvertisinghasalwaysattempted(36)reflectchangingcontemporarylifestyles.Creatinganinternationaladvertisingcampaignrequiresthetalents(37)professionalsinmanyareas,andextensivetestingandresearcharealwaysdone(38)decidingwhichadvertisementswillfinallybeused.Celebrityendorsementshavefeaturedheavily-CaryGrant,RayCharlesandWhitneyHoustonarejustthreeofthebignamestarswhohaveagreedtoappear(39)Coca-Colacommercials.AfterlaunchingDietCokein1982,thecompanysawitssalesgrowquickly.Thedrinkisnowthethirdmostpopular(40)theworld.31、标准答案：THROUGH知识点解析：暂无解析32、标准答案：IN知识点解析：暂无解析33、标准答案：INTO知识点解析：暂无解析34、标准答案：UP知识点解析：暂无解析35、标准答案：TO知识点解析：暂无解析36、标准答案：TO知识点解析：暂无解析37、标准答案：OF知识点解析：暂无解析38、标准答案：BEFORE知识点解析：暂无解析39、标准答案：IN知识点解析：暂无解析40、标准答案：IN知识点解析：暂无解析六、改错(本题共12题，每题1.0分，共12分。)Whatisthebesthealthandinsuranceplanforme?【S1】______Becausechoosingahealthplancanbeaconfusingexperience.【S2】______Althoughthereisnoone"best"plan,therearesomeplansthatwhich【S3】______willbebetterthanothersforyouandforyourfamily'shealth【S4】______needs.Wewilltrytoguidewithyouinsimpleterms.However,【S5】______ifratherthanjustgivingyouanswers,thebestthing【S6】______whatwecandoistomakesureyouareequippedwiththeright【S7】______questions.Therearethreemajorthingstoconsider,ofeachwiththeirown【S8】______uniquesetofquestions.Byconsideringaboutthequestions【S9】______thoroughly,youwillarriveattherightplanforyouandyourfamily.【S10】______•Howaffordableisthecostofhealthcare•Dotheincludedservicesmatchatmyneeds(accessofcare)【S11】______•Havepeoplehadgoodresultswhentheycoveredbyaspecific【S12】______plan(qualityofcare)41、【S1】______标准答案：and知识点解析：暂无解析42、【S2】______标准答案：Because知识点解析：暂无解析43、【S3】______标准答案：which知识点解析：暂无解析44、【S4】______标准答案：for(第二个)知识点解析：暂无解析45、【S5】______标准答案：with知识点解析：暂无解析46、【S6】______标准答案：if知识点解析：暂无解析47、【S7】______标准答案：what知识点解析：暂无解析48、【S8】______标准答案：of知识点解析：暂无解析49、【S9】______标准答案：about知识点解析：暂无解析50、【S10】______标准答案：correct知识点解析：暂无解析51、【S11】______标准答案：at知识点解析：暂无解析52、【S12】______标准答案：they知识点解析：暂无解析BEC商务英语（高级）阅读模拟试卷第2套一、概括文意配伍(本题共8题，每题1.0分，共8分。).Lookatthestatementsbelowandatthefiveextractsontheoppositepagefromanarticlegivingadvicetopeoplesettingupabusiness..Whichextract(A,B,C,DorE)doeseachstatementreferto?.Foreachstatement,markoneletter(A,B,C,DorE)onyourAnswerSheet..Youwillneedtousesomeoftheselettersmorethanonce.ASoyouthinkyou'reanentrepreneur,andyouwanttostartupacompany.First,besureyou'rereallyanentrepreneur,andnotaninventor.Inventorscomeupwithideas,entrepreneursmakeabusinessoutofthem:it'simportanttoknowwhereyourabilitieslie,asinventorscanfailmiserablyatrunningabusiness.Also,youneedtobeconfidentthatyoucanadaptyourmanagementstyletomeetnewdemandsifyourcompanyisasuccess.Leadingthemanagementteamofagrowingbusinessisverydifferentfromleadinganewlyfoundedcompany.BIfyourcompanyprovessuccessful,itwillprobablychangeoutofallrecognition,andmayseemtopossessalifeofitsown,withinstitutionalshareholders,regulatorsandemployeestoconsideraswellascustomersandbankmanagers.Thatisthetimetoconsiderhowfartheaspirationsofthebusinessyoufoundedstillmirroryourown.Iftheyhavedivergedwidely,andyoufeelyouhavebuiItjustthesortofbusinessthatyouperhapstriedtoescapefrominthefirstplace,itmaybetimetoleave.CBringinganideatoliferequiresanorganisation.Ifyouaregoingintobusinesswithyourfriends,makesureyoutreatthemasprofessionallyasyouwouldyourarms-lengthbusinesspartners,becausetheoddsarethatyou'llfalloutwiththem.Itmaynotseemimportantatthestart,butitwillstrengthenthecompanyifyouensurethatitsconstitutiondocumentsaredesignedwithyourspecificbusinessandcircumstancesinmind,andthattheyclearlyestablishwhatwillhappenintheeventofawithdrawalfromthebusinessbyoneofthefoundingshareholders.DThinkcarefullyaboutthecapitalstructureofthebusiness.Youcouldbestoringupaproblemforthecompanyinthefuture-forexample,byallocatingsharestofoundersinawaythatcouldleadtoastand-offiftheyrefusetoseeeyetoeyeonkeyissues.Similarly,whenyoueventuallyrecruitnewseniorteammembers,thinkcarefullyaboutwhattoofferthem.Don'tgiveawayshareoptionstooearly.Asaruleofthumb,cashissufficientrewardforknowledgeandskill.Keepequityupyoursleeveforrewardingcommitment.EAsyourbusinessgrows,youneedtokeeptherightbalancebetweenmanagementcontrolandentrepreneurialspirit.Toomuchcontrol,andthebusinesswilluItimatelyceasetogrow.Toolittle,andgrowthcouldbeunsustainable.You'llneedtoemploymanagers,butrememberthattheirjobistobuildtheinfrastructuretounderpinabusinessthatuntilnowmayhaverunonthebasisofyoursalesmanshipandexcitement.Theriskistobringinmanagerswhoaretoomuchlikeyou,withoutthenecessaryexperienceofnursinganewlyfoundedbusinessthroughitsevolution.1、Youshouldplanaheadincaseafounderofthecompanychoosestoleaveit.标准答案：C知识点解析：陈述与C段关键词对应明显，所以考生只需理解关键句即可。此陈述中提到“你应该提前计划应对创业合伙人的离开”。C段末句提到“但是如果在最初制定章程的时候，你就想到了你的公司以及其他各种可能发生的情况（体现planahead），这会增加你的企业实力，万一一起创业的股东（体现afounderof）要退出（体现choosestoleaveit），章程里就会有清楚的规定”。句意与题意一致，符合要求。2、Acompanywhichisexpandingtodaymaynotalwayscontinuetodoso.标准答案：E知识点解析：陈述表示“现今发展中的公司也有可能不会继续发展下去”，陈述部分的notalwayscontinuetodoso对应E段中的couldbeunsustainable。考生需要注意的是，此处toolittle意为toolittlecontrol，与toomuchcontrol形成鲜明的对比，意思是“疏于控制”。3、Thedistributionofequityamongthefounderscanaffectthesmoothrunningofthebusiness.标准答案：D知识点解析：陈述的意思是“创业合伙人之间的股权分配可能会影响公司的顺利运营”，陈述部分的distributionofequity对应D段中的allocatingshares，陈述部分的affectthesmoothrunningofthebusiness对应D段中的leadtoastand-off。4、Yourfunctionintheorganisationisdifferentfromthatoftheothermanagers.标准答案：E知识点解析：陈述讲的是“你在公司里的作用和其他主管不一样”，E段谈到当你招聘主管的时候要清楚对方的职责，如果你招聘的人员与你十分相似，同样缺乏管理新公司的经验（managerswhoaretoomuchlikeyou，withoutthenecessaryexperience），会招致风险。易混淆短语：bedifferentfrom意为“与……不同”，bedifferentin意为“在某方面不同”，bedifferentwith/differwith意为“（观点）不一致，与……不调和”。5、Yourmethodofrunningthebusinesswillhavetobemodifiedasyourcompanydevelops.标准答案：A知识点解析：陈述谈道“随着公司的不断发展，你应该相应调整你的管理方法”，method恰好与A段中的yourmanagementstyle对应，modified对应A段中的adapt。此外，根据上下文判断，随着公司的发展（陈述中的asyourcompanydevelops有所提示），就意味着，领导一个发展中的公司和领导一个新成立的公司并不一样（A段中的Leadingthemanagementteamofagrowingbusinessisverydifferentfromleadinganewlyfoundedcompany有所提示），此处也是解题思路之一。6、Yourbusinessmayevolveintoaformthatyouarenotsatisfiedwith.标准答案：B知识点解析：陈述的含义是“公司可能会发展成你不满意的样子”。notsatisfiedwith对应B段thatyouperhapstriedtoescapefrom，之所以说“公司一旦成为当初你想规避的样子，你也是时候离开了”，是因为你不满意（notsatisfiedwith）它此刻发展（evolveinto）的样子，因此与陈述构成对应关系。7、Delayofferingemployeesafinancialstakeinthecompany.标准答案：D知识点解析：陈述的含义是“推迟给员工提供金融股权”，此题在D段的对应词多且简单，其中delay对应D段中的not…tooearly，offering对应D段中的giveaway，afinancialstake对应D段中的shareoptions。难点辨析，以下四组词都有股票的意思，stock是股票（证券）的统称；share是股份；equity是资产，也指ordinaryshare或equitystock普通股；interest是利息，股份，股权，一般带介词in。8、Youneedtoidentifyyourpersonalstrengthsandweaknesses.标准答案：A知识点解析：陈述提到“你需要清楚自己的个人优势和劣势”，和文中表达的“你应了解自己的强项在何处”意思一致。need与A段中的important对应，identify与A段中的know表达含义相同，personalstrengths对应A段中的yourabilities，因此两者可以建立起搭配。二、段落完型(本题共6题，每题1.0分，共6分。).Readthistexttakenfromanarticleaboutmarketing..Choosethebestsentencefromtheoppositepagetofilleachofthegaps..Foreachgap,markoneletter(A-H)onyourAnswerSheet..Donotuseanylettermorethanonce.Howeffectiveisyourmarketing?Gonearethedayswhencompanieshaddepartmentsfullofstaffwhoserolenobodyunderstood.Todayweareallaccountableandhavetobeabletodemonstratethevalueofourcontributiontoourbusinesses.Andrightlyso.Butwhenitcomestomarketing,whatiseffectiveness,howdoyoumeasureit,andwhyisitsmeasurementsoimportant?Businessesarestartingtorecognisethekeymarketingquestions.Areweprovidingtherightproductsfortherightpeopleattherightprice?Areourbrandsbetterthanthoseofourcompetitors?【P1】________That'sbecausemarketingisnotthefluffystuffthatcanbeaxedwhenthegoinggetstough-itistheessenceofbusiness.Soifmarketingisimportant,itfollowsthatitpaystoknowifyoursisworking.Thefirstst