新编剑桥商务英语unit-3

3.1Businesstopic:Startingabusiness3.2Businessskills:LeavingandtakingmessagesModule3Herearethreedifferentwaystostartyourownbusiness.Workinpairsandthinkofoneadvantageandonedisadvantageforeachapproach.Saletrader

youareself-employedandsetupthebusinessonyourown.Partnership

youareself-employedandstartthebusinesswithanotherperson.Youarebothequallyliable.Franchise

youbuyalicensetotradeunderthenameofthefranchiserandyoubenefitfromthefranchiser’sexpertise.Vocabulary:TypesofbusinessWords&expressionssetupconceptchargebranchoutgrowthlaunchfee

Words&expressionssetup成立创立concept概念charge定价负责branchout拓展业务growth增长launch开办创立fee费用initialfee押金，保证金

Reading

1.Thetablebelowliststhingstorememberifyouaresettingupanewbusinessasasoletrader.Readthearticleandcompletetheright-handcolumn.Settingupyourownbusiness

Becomingafranchisee—goodifyouhaveplentyofbusinessexperienceGoodif________—veryhigh-risk______________—manynewbusinessesfall(nineoutoften)________offranchisesfail—suitspeoplewhodon’tliketofollowrulesDoesn’tsuitpeoplewho____________________—forveryindependentpeople____________________—hasthepotentialtobecomeafranchise

Reading

1.Thetablebelowliststhingstorememberifyouaresettingupanewbusinessasasoletrader.Readthearticleandcompletetheright-handcolumn.Settingupyourownbusiness

Becomingafranchisee—goodifyouhaveplentyofbusinessexperienceGoodifyoudon’thavemuchbusinessexperience.—veryhigh-riskLessrisky—manynewbusinessesfall(nineoutoften)Only0.9%offranchisesfail—suitspeoplewhodon’tliketofollowrulesDoesn’tsuitpeoplewhodon’tliketofollowsystems.—forveryindependentpeopleOfferindependenceandyoudon’tworkforanyoneelse—hasthepotentialtobecomeafranchise

WewannaholdyourhandTakeabigpieceofbusinesssense,addsomeentrepreneurialspiritandvoila!Youhaveafranchise.Startingupafanchisecouldbeaveryclevermoveforthosewhowanttoruntheirownshowbutdon’thavetheexperienceorthedesiretosetupinthedangerousandoftenshort-livedworldofthesoletrader.Butit’svitaltoknowwhatyou’regettinginto.Franchisingis‘thegrantingofalicencebyoneperson(thefranchior)toanother(thefranchisee)whichentitlesthefranchiseetotradeunderthetrademarkortradenameofthefranchisorandtomakeuseofanentirepackage.Soisthemainconceptbehindafranchisethatofacompromisebetweensettinguponyourownandworkingforacompany?‘Absolutelynot,’saysDanArcher,headofmarketingattheBritishFranchiseAssociation.‘That’saludicrousover-simplification.Itisrunningyourownbusiness,butit’stakingawaysomeoftheriskandbringinginthesupportofotherpeople.’Hepointsoutthatonly0.9%offranchisesfail,comparedwiththemajorityofindividuallyownedbusinesses.

Butbeingafranchiseeisunlikelytosatisfythemostentrepreneurial.Itdoesn’tsuitpeoplewhodon’twanttofollowthesystem.WilliamEwbank,theheadoffranchisesalesatDomino’sPizza,says,‘Ifyou’remassivelyentrepreneurialthisisn’tforyou.It’sadiscipline,aclubwithrules.Thereissomeindependenceourfranchiseescanchargetheirownpricesalthoughwe’restrictonmenucontent.It’srunningabusinesswithhelp.’AstridPatil,anewDomino’sfranchisee,abandonedacareerasasolicitortosetupafranchisewithherhusband.Thewayshereasonsitisthis:‘Ratherthanputtingallyourtimeandeffortintoworkingforsomeoneelse,putitintoyourownbusiness.’Leavingawell-paid,well-respectedprofessiontorunapizzashopattheageof31hasworkedforPatil.There’sagoodprofitmarginandthebusinesshasseengrowth.Ofcourseifyoudodecidetogoitaloneandstartabusinessfromnothing,youcouldalwaysbranchoutintofranchising.Archersaysthereisnowagrowthinthenumberofyoungercompaniesthataretryingtolaunchnewfranchises.‘Anincrediblenumberofindividualsarecominginatayoungeragewithlowercapital,gettingareturnandinvestinginbiggerventures.’Iftheinitialfeecanberaisedit’sanidealopportunitytostretchthoseentrepreneurialwings.BackTagsthatcanendmiseryoflostluggage

Globalbagtagwas(0)

setupsixyearsagobyhusband-and-wifeteamChrisandAlisonTrueloveontheirreturnfromaholidayinAustralia.Thecoupledecidedto(1)________G,whichsellssecuretagswhichtravelersattachtotheirluggage.Theystartedto(2)___________￡9.95pertaginthefirstyear,followedbya2.95subscription(3)_____________forthefollowingyears.Customersactivatethetagonlinewiththeirhomeaddressonanonlinedatabase.Ifluggageislost,thepersonwhofindsitcanlogontotheGlobalbagtagwebsiteandreportthemissingitems.Mr.Truelovesaid:“Wehaveseenahuge(4)_________inordersastravelersrealizetheycannotrelyontheairlinestolookaftertheirbags.Itisactuallyaverysimple(5)___________,Globalbagtagisnowplanningto(6)_____________intostickersforitemsincludingmobilephones,MP3players,keyandlaptops.”

2.Nowreadaboutanothersmallbusiness.Completethetextwiththeunderlinedwordsinboldfromthearticleonfranchisingonpage26.setupconceptchargelaunchbranchoutgrowthfee

Listening1

Adviceonfranchises

—Youmustbesomeonewholikestofollowrulesandhavesupportfromothers—Chooseastrongbandandsomethingyouareinterestedin—Youneedstart-upcapital

1.Listentoatrainerdoingaseminaronbeinganentrepreneur.Whatadvicedoesthetrainergive?1.Ingeneral_______________youarethinkingof….2.______,___________makesurethatthebandsarestrong.3.___________,makingandsellingpizzasmightbeprofitablebut…4.I____________youneedtolikehardwork.5.______,______themoney.You…

2.Listenagaintothetalk.WriteinthemissingexpressionsListening2

Planningaseminar

1.Listentoamessageonavoicemailaboutaseminar.Completetheinformationonthismessagepad.

BusinessCircleConferencingName:Mr.Ray(1)__________Nameofevent:(2)________________________Hecan’tcometothebuffeton(3)____________becausehistraindoesn’tarriveuntilafter(4)_____.Pleasesendthescheduletohisemailwhichis(5)_________________________.NauntonLaunchingyourbusinessonlineSundayevening9:15naunton@

2.VanessaandKirstenareinchargeoforganizingtheseminaratBusinessCircleConferencing.VanessacallsKirstentoconfirmthefinalarrangements.AddthemissinginformationtoVanessa’snotes.NotesLaunchingyourbusinessonline3pm:Security(1)______________________.4.30pm:peoplewithbuffetarriveto(2)_____.(3)______:Iarrive.Numberofdelegates:(4)_________________.Registrationandbuffetendsatabout(5)_____.areopeningtheroomat3setup4pmtwelvesevenSpeaking：Discussingaschedule

Youandyourpartnerareinchargeofatrainingevent.Hereisthescheduletoemailouttoallparticipants.Newandbusiness:aSeminarforYoungEntrepreneurs

Monday15thFebruary9.00-9.30Registrationandcoffee9.30-11.00Introductionandtalk:‘Agoodideadoesnotnecessarilymakemoney.’Speaker:FionaBrewster11.30-1.00Workshopandmini-presentationsbyeachparticipant1.00-2.00

Lunch2.00-3.00Talk:‘Onlinebusinesses—themythandthetruth’Speaker:LaszloReiner.’3.30—5.00Workshop:Titletobeconfirmed.However,beforeyouconfirmthesedetails,readsomecorrespondenceandmakeanychangesandnotesontheschedule.Finally,meetwithyourpartnertodiscussandconfirmthefinalversion.From:r.thorne@Subject:workshopThankyouforinvitingmetorunaworkshoponthe15th.IamdelightedtoconfirmthatIwillbeabletoattend.Iwouldliketosuggestthetitle:‘Youmightwantitbutdoesyourcustomer?’Itwillbeabouttargetingthecustomerandimprovingservice.DoesthatsoundOK?I’mcurrentlyavailableeithermorningorafternoon.Pleaseconfirmasap.RegardsRTTELEPHONEMESSAGE

FionaBrewstercalled.Shehasaproblemwithspeakingonthe15th.She’sgoingtobelatesoaskedtospeaklaterintheday.Canyouchangehersession?Maybetolaterinthemorningortheafternoon?StudentASecurityjustsaidtheyprobablywon’tbeopeningthebuildinguntil9.15onthe15th.It’saproblemwithstaffing!TELEPHONEMESSAGE

LaszioReinercalledtoconfirmhistalk.Hisflightlandsat8.30onSundayevening.Willyoubemeetinghim?Bytheway,heseemstothinkhe’sspeakingfortwohoursnotone.Healsosaiditisn’trealllyatalk–moreofadiscussionandworkshop.Canyoulethimknow?Subject:anotherchange!HiIrangearlierandleftamessagesayingI’dbelateandcouldn’tdothemorningsession.ActuallyIcannowbutitwillhavetobemidmorning.ThenIdefinitelyhavetoleaveafterlunch.Sorrytochangethingsaroundlikethis.FionaThe

companydoingthebuffetonMondayhavemadeamistake.Theycan’tguarantee1pm.Doyoumindifit’s1.15?StudentBreview3typesofbusinessSoletraderPartnershipFranchisevocabulary商业头脑企业家的进取精神一个很明智的举动It’sessentialto……之间的折中过分简化利润率扩展业务开办资本企业加盟金BusinesssenseEntrepreneurialspiritAveryclevermoveIt’svitalto…Acompromisebetween…over-simplificationProfitmarginBranchoutLaunchCapitalVenturesInitialfee3.2Businessskills:

Leaving&takingmessagesTakingnotesandmessagesLeavingmessagesLeavingmessages*layout：（1）（From）（2）（To）（3）（Date）（4）（Time）（5）（Message）characteristics:Simple,understandable7stagesforleavingmessages3.Matchthefollowingexpressionstostages1-7inexercise2.Writethenumberofthecorrectstagenexttoeachexpression.0Hello,thisisamessagefor…_______AIt’s…_______BYoucanemailmeatrdot…_______CThereasonI’mcallingisthat…_______DIt’swithregardto…_______EThisis…_______FSothat’sMasinMadrid…_______GYoucangetmeanytimebetween…_______HCouldyoucallmeback?_______IIt’sPforParis…_______JCallmeon0207…._______KI’llbeintheofficetomorrow._______LI’dbeverygratefulifyou’dreturnmycall…_______

1saywhothemessageisfor2saywhoyouare3givethereasonforcalling4spellanydifficultwords5requestareturncall6leaveyourcontactdetails7saywhenyouwillbeavailableLeavemessagessaywhoyouare…(saythemessageisforwhom..)givethereasonforcalling…leaveyourcontactdetails……TakemessagesFrom/Caller:To:Aboutwhat?(n.)/Dowhat?(vt.)ContactwaysWriting:Takingnotesandmessages0.‘Hello.ThisisMichaelJamesspeakingandthisisamessageforLelia.’

MichaelJamescalled

forLelia.(4words)1.‘I’dbegratefulifyoucouldreturnthiscallonmyhomenumber.’Callhimback_______________________.(4words)2.‘Iamcallingtoinformyouthatthenextmeetingisonhe23rd.’Pleasenote_________________________________.(8words)3.‘Wouldyoumindcheckingandlettingmeknowthefinaldates?’Pleaseconfirm___________________.(3words)4.‘IjustwantedtosaythatI’msorryforanyconfusion.’Heapologized_________________.(3words)1.Readwhatpeoplesayin1-9andwritemessages.Usewordsfromthespokenmessage.onhishomenumberthatthenextmeetingisonthe23rdthefinaldatesforanyconfusion5.‘Theclientisaskingifitwouldbepossibletoputthemeetingback.’Hecalledaboutpostponing___________.(2words)6.‘Ifyouhaveanyfurtherquestions,don’thesitatetocallme.’

Feelfree____________him.(2words)7.‘Iwashopingwecouldbringtheinterviewsforward.Isthatpossibleforyou?’Areyouableto________________________?(4words)8.‘Canyouletmeknowifyouareavailabletojoinuslater?’Letherknowifyoucan___________________.(3words)9．‘I’amtelephoningwithregardtoordernumber01-X33.Iamnothappyaboutit,I’amafraid.’She’scomplainingabout____________________.(3words)themeetingtocallbringtheinterviewsforwardjoinus/themlaterordernumber01-X33P32ex2TakenotesFrom:JochenAndersonMessage:callhimaboutthescheduleforthe25thbetweentwoandfiveo’clock.Hewantstochangethetimeandlengthofhisworkshop.From:VanessaTo:KirstenMessage:callJochenAndersononbehalfofVanessaaboutthescheduleonthe25th.

From:BryaninsecurityMessage:heconfirmedopeningthebuildingforSunday.Callhimon077866788890ifnecessary.From?To?Aboutwhat?Dowhat?Contact?P32ex2TakenotesFrom:RalphTo:VanessaMessage:emaildetailsofnextmonth’sseminarsatr.hensher@henckel.de

From:MariaMonbolt

Message:shewantstoattendnextmonth’sbusinessbreakfastmeetingnotthismonth’s.Confirmthiswithheron7684556From:JochenAndersonMessage:callhimaboutthescheduleforthe25thbetweentwoandfiveo’clock.Hewantstochangethetimeandlengthofhisworkshop.From:VanessaTo:KirstenMessage:callJochenAndersononbehalfofVanessaaboutthescheduleonthe25th.

From:BryaninsecurityMessage:heconfirmedopeningthebuildingforSunday.Callhimon077866788890ifnecessary.From?To?Aboutwhat?Dowhat?Contact?Listening:Leavingmessages1_________2_________3_________4_________5_________AtoaskforpermissionBtocomplainaboutamistakeCtoconfirmsomethingisOK

DtorequestinformationE

toofferinformationFtocancelarrangementsGtorequesthelpHtochangeabookingDHBGCAnswers其他常用的电话留言句型：（1）Justaminute.I’llgetapen.请等一下，我拿支笔。（2）I’lllethimknow,Mr.Brown.（3）No.Ireallyneedtotalktohimpersonally.（4）wouldyouliketolaveamessageonhisvoicemail,then?（5）HoldonandI’lltransferyou.稍候，我会帮您转接过去。（6）I’mnotavailabletotakeyourcall,butpleaseleaveyourname,numberandabriefmessage.（7）Pleasecallmeat556-3243whenyougetback.Speaking:LeavingavoicemailmessageYourcontactdetails(telephoneno/email)Whoareyoucalling?What’sthemessageabout?Whatactiondoyouwantthepersontotake(e.g.callyouback,meetyousomewhere)?1.Preparetoleaveamessageonacolleague’svoicemail.Makenotesbelowandthennotesdownthekeyinformationonthefollowingform.ImportantmessageMessagefor:____________________________________________________called.Message:____________________________________________________________________________________________________________________________Action:______________________________________________________________________________________________________________________________2.Listentothefivecallsfromexercise1onpage30again.Takenotesandwritebriefandclearmessages.123451.PleaseemailRalphdetailofnextmonth’sseminarsatr.hensher@henckel.de.2.MariaMonblotwantstoattendnextmonth’sbusinessbreakfastmeetingnotthismonth’s.3.PleasecallJochenAndersonaboutthescheduleforthe25thbetweentwoandfiveo’clock.Hewantstochangethetimeandlengthofhisworkshop.4.PleasecallJochenAndersononbehalfofVanessaaboutthescheduleonthe25th.5.BryaninsecurityconfirmedtheopeningarrangementsforSunday.Callhimon077866788890ifthereisanythingelse.3.VanessareceivesacallfromJochenAnderson.Listen

andtakenotesonanyimportant:Checkingandclarifyingdetails?________________________________________________________.Confirmingactions?_________________________________________________________________.Requestingfurtherinformation?______________________________________________________.Listenagain.WhatphrasesdoesVanessausefor:*Dates_____________________________________*Times*Numbers___________________________________Theeventisonthe25th.TheschedulesaysJochenisspeakingat9.30pmbuthe’ssupposedtospeakat11am.He’dactuallyprefertospeakat2pm.Hismobileis0