全球家电行业市场前景及投资研究报告-外文版培训课件空调冰箱伊莱克斯

DIGITAL

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TRENDSHome&householdappliancesCHAPTER

01OverviewRevenueofhomeandhouseholdappliancesworldwidefrom2018to2028,bycategory(intrillionU.S.dollars)Globalhouseholdappliancesrevenue2018-2028,bycategoryMajorAppliancesSmallAppliances0.90.80.70.60.50.40.30.20.10.00.310.290.280.270.250.240.240.230.220.20.20.50.480.460.440.420.40.380.380.350.330.34201820192020202120222023202420252026202720284Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossalltwodifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentMajorAppliancesstandsoutwiththehighestvalueof0.5trillionU.S.dollars.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerInsightsRetailunitvolumeofhomeandhouseholdappliancesworldwidefrom2018to2028,bycategory(inbillionunits)Globalhouseholdappliancesretailunitvolume2018-2028,bycategorySmallAppliancesMajorAppliances6.05.04.03.02.01.00.00.850.760.830.810.790.730.770.760.740.73.50.683.4520184.023.974.033.913.843.83.853.73.7520192020202120222023202420252026202720285Description:Overthelasttwoobservations,thevolumeisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforalltwodifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentSmallAppliances,whichhasthehighestvalueof4.03billionpieces.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerInsightsLargesthomeandkitchenappliancescompaniesgloballyin2024,bymarketcapitalization(inbillionU.S.dollars)Leadinghomeandkitchenappliancecompaniesworldwidein2024,bymarketcapMarketcapitalizationinbillionU.S.dollars010203040506070MideaHaierSmartHomeGreeElectricAppliancesWilliams-SonomaReeceGroup64.332.0731.4319.7211.7711.64HavellsIndiaRationalAG9.848.79SharkNinjaWhirlpool6.246.13HowdenJoinery6Description:TheMideagroup,housedinChina,isthelargesthomeandhouseholdappliancecompanyworldwidewhenlookingatmarketcapitalization.Withamarketcapofover64billionU.S.dollars,leadingitsnextcompetitorbytwicetheirmarkettenbillion.Overall,theleadingfourcompaniesaresubstantiallylargerthanthefollowingcompetitors,withthreeofthembeingChineseandoneAmerican.ReadmoreNote(s):Worldwide;2024Source(s):CompaniesMarketCRevenueofthesmarthomesegmentsmartappliancesworldwidefrom2019to2028(inmillionU.S.dollars)Revenueofthesmarthomesegmentsmartappliancesworldwide2019-2028100,00090,00080,00070,00060,00050,00040,00030,00020,00010,000020192020202120222023202420252026202720287Description:Theglobalrevenueinthe'SmartAppliances'segmentofthesmarthomemarketwasforecasttocontinuouslyincreasebetween2023and2028byintotal39.6billionU.S.dollars(+75.43percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach92.2billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthe'SmartAppliances'segmentofthesmarthomemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2019to2028Source(s):DigitalMarketInsightsCHAPTER

02Segments:MajorhouseholdappliancesRevenueofmajorhouseholdappliancesworldwidefrom2018to2028,bycategory(inbillionU.S.dollars)Globalmajorhouseholdappliancesrevenue2018-2028,bycategoryCookers&OvensRefrigeratorsAirConditionersWashingMachinesDishwashingMachinesFreezers600500400300200100020.7120.0230.331.4678.5519.3418.6829.1872.8218.0628.0870.0517.6475.6527.0667.3817.217.6726.2565.3725.4963.2625.517.0215.9186.3615.6224.2759.3422.9356.4981.221.963.6876.2371.82125.567.3255.9662.853.4556.8147.352.11141.3549.68135.93130.69120.57116.98112.45113.26105.9499.2597.48141.862028127.962026134.782027115.112024121.332025104.922021105.712022110.44202396.96202086.47201889.5420199Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallsixdifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentCookers&Ovens,whichhasthehighestvalueof141.86billionU.S.dollars.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerInsightsRetailunitvolumeofmajorhouseholdappliancesworldwidefrom2018to2028,bycategory(inmillionunits)Globalmajorhouseholdappliancesretailunitvolume2018-2028,bycategoryCookers&OvensRefrigeratorsWashingMachinesAirConditionersDishwashingMachinesFreezers900800700600500400300200100041.2659.4840.6440.0339.4556.2558.3938.8655.2138.7254.5157.340.3554.8838.4853.8840.1437.0151.08142.3136.4835.954.47130.64124.7948.3397.78118.79101.21112.71104.7292.17102.96155.67152.46202.29149.29198.28146.18143.08141.4143.09139.36137.39183.68129.95127.32167.97206.37194.27189.09188.43190.32186.22171.84247.832028232.442025237.472026242.612027219.022020227.982021222.282022225.062023227.412024199.362018204.38201910Description:Thevolumeisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallsixdifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentCookers&Ovensstandsoutwiththehighestvalueof247.83millionpieces.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerInsightsMajorhomeappliancesunitshipmentsworldwidefrom2016to2023,byregion/country(inmillions)Majorhomeappliancesunitshipmentsworldwide2016-2023,selectedcountriesChinaEuropeNorthAmericaRussiaJapanSouthKoreaSouthAfricaUnitedStates*3503002502001501005002016201720182019202020212022202311Description:In2023,Chinawastheleadingcountryformajorapplianceshipmentsglobally,withmorethan118millionunitstraded.EuropeandNorthAmericarankedsecondandthird,with83millionand64millionunitstradedinthesameyear,respectively.BesidesChina,majorapplianceshipmentsdecreasedin2023acrossallincludedcountriesexceptforRussia,whichsawthenumberoftradedunitsincreasebyovertwomillion.Overall,some760millionunitsofmajorappliancesweresoldglobally[...]

ReadmoreNote(s):Worldwide;2016to2023Source(s):APPLiA;IRHMARevenueofthemicrowaveovensmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthemicrowaveovensindustryworldwide2018-20281211.1710.7610.359.969.749.591089.228.878.797.877.864202018201920202021202220232024202520262027202812Description:Theglobalrevenueinthe'MicrowaveOvens'segmentofthehouseholdappliancesmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.6billionU.S.dollars(+16.68percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach11.17billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueoftherefrigeratormarketworldwidefrom2018to2028,byregion(inbillionU.S.dollars)Revenueoftherefrigeratorindustryworldwide2018-2028,byregionAsiaNorthAmericaAfricaSouthAmericaSouthernEuropeEasternEuropeAustralia&OceaniaNorthernEuropeCaribbean1401201008060402002018201920202021202220232024202520262027202813Description:Therevenueisforecasttoexperiencesignificantgrowthinallregionsin2028.Fromtheselectedregions,therankingbyrevenueinthe'Refrigerators'segmentofthehouseholdappliancesmarketisforecasttobeleadbyAsiawith82.18billionU.S.dollars.Incontrast,therankingistrailedbytheCaribbeanwith1.13billionU.S.dollars,recordingadifferenceof81.05billionU.S.dollarstoAsia.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerInsightsCHAPTER

03Segment:SmallhouseholdappliancesRevenueofthesmallkitchenappliancesmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthesmallkitchenappliancesindustryworldwide2018-20281801601401201008060402002018201920202021202220232024202520262027202815Description:Theglobalrevenueinthe'SmallKitchenAppliances'segmentofthehouseholdappliancesmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal29billionU.S.dollars(+21.7percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach162.6billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028;Themarketsegmentsmallkitchenappliancescovers

blenders,mixers,foodprocessors,andelectricjuicers,electricdeepfryers,waffleironsandeggcookers.Source(s):ConsumerMarketInsightsRevenueofthetoastersindustryWorldwide2018-2028(inbillionU.S.dollars)RevenueofthetoastersindustryWorldwide2018-202865.164.984.7954.624.434.454.284.124.07432103.73.662018201920202021202220232024202520262027202816Description:Theglobalrevenueinthe'Toasters'segmentofthehouseholdappliancesmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal0.7billionU.S.dollars(+15.73percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach5.16billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueofthegrills&roastersmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthegrills&roastersindustryworldwide2018-2028987.687.397.16.836.83765432106.566.496.396.165.345.162018201920202021202220232024202520262027202817Description:Theglobalrevenueinthe'Grills&Roasters'segmentofthehouseholdappliancesmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal1.1billionU.S.dollars(+16.77percent).Afterthesixthconsecutiveincreasingyear,theindicatorisestimatedtoreach7.68billionU.S.dollarsandthereforeanewpeakin2028.ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRetailrevenueofroboticvacuumcleanermarketworldwidefrom2014to2021(inbillionU.S.dollars)Roboticvacuumcleanermarketsizeworldwide2014-20215.04.54.03.53.02.54.483.392.542.482.01.811.381.51.00.50.01.130.952014201520162017201820192020202118Description:Theglobalroboticvacuumcleanermarketmadearound4.48billionU.S.dollarsfromretailsalesin2021.iRobotisthelargestcompanyintheindustrybyfar,accountingforaround57percentofthetotalglobalmarketsharein2021.

ReadmoreNote(s):Worldwide;2014to2021Source(s):GfK;iRobot;NPDGroupCHAPTER

04CompaniesLargesthomeandkitchenappliancescompaniesgloballyin2024,bymarketcapitalization(inbillionU.S.dollars)Leadinghomeandkitchenappliancecompaniesworldwidein2024,bymarketcapMarketcapitalizationinbillionU.S.dollars010203040506070MideaHaierSmartHomeGreeElectricAppliancesWilliams-SonomaReeceGroup64.332.0731.4319.7211.7711.64HavellsIndiaRationalAG9.848.79SharkNinjaWhirlpool6.246.13HowdenJoinery20Description:TheMideagroup,housedinChina,isthelargesthomeandhouseholdappliancecompanyworldwidewhenlookingatmarketcapitalization.Withamarketcapofover64billionU.S.dollars,leadingitsnextcompetitorbytwicetheirmarkettenbillion.Overall,theleadingfourcompaniesaresubstantiallylargerthanthefollowingcompetitors,withthreeofthembeingChineseandoneAmerican.ReadmoreNote(s):Worldwide;2024Source(s):CompaniesMarketCRevenueofWhirlpoolworldwidefrom2008to2023,bysegment(inbillionU.S.dollars)RevenueofWhirlpoolworldwide2008-2023,bysegmentLaundryAppliancesRefrigeratorsandfreezersCookingappliancesDishwashingCompressors0.16Sparepartsandwarranties0.47Other2520151051.191.891.030.190.980.540.921.821.131.640.420.560.935.10.911.615.225.390.951.731.595.373.585.564.193.754.293.174.54.293.034.173.085.646.674.824.674.046.164.786.063.765.855.063.735.84.723.132.813.386.056.225.835.65.625.445.446.255.795.26.065.85.956.26.196.125.765.65.685.355.445.445.445.375.135.330200820092010201120122013201420152016201720182019202020212022202321/statistics/373088/whirlpool-net-sales-by-productWhirlpoolCorporation'ssalesintherefrigerationappliancesproductcategory,whichincludesrefrigeratorsandfreezers,generatedrevenueofaround5.33billionU.S.dollarsin2023.ThisisthelargestproductcategoryofWhirlpoolinthatyear.

ReadmoreNote(s):Worldwide;2008to2023;*Valuesfortheyearsbefore2021weretakenfrompreviousfinancialreports.ReadmoreSource(s):WhirlpoolCorporationRevenueofLGElectronicshomeappliances&airsolutionsegmentfrom2017to2024,byquarter*(inbillionU.S.dollars)RevenueofLGElectronicsfromhomeappliances&airsolutionsegmentQ12017-Q120247.06.56.06.45.975.935.565.555.55.04.54.03.53.02.55.254.994.584.064.033.963.663.613.553.35Q1

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'2422Description:Inthefirstquarterof2024,LGElectronics'revenuefromitshomeappliancesandairsolutionsegmentamountedtoaround6.4billionU.S.dollars.Overall,LGElectronics'homeappliancesandairsolutionssegmenthasshownnear-consistentgrowthinrecentyears.ReadmoreNote(s):Worldwide;Q12017toQ12024;FYendsDecember31;*Figuresfor2017onwardswereconvertedfromKRWtoUSDatanexchangerateof1KRW-0.000743USD(March31,2024).

ReadmoreSource(s):LGElectronicsRevenueofMideaGroupCo.,Ltd.from2016to2023,bysegment(inbillionyuan)RevenueofMideaGroup2016-2023,bysegmentHVACairconditionersConsumerelectronicapplicancesRobotsandautomatedsystems3503002502001501005033.0229.9327.2821.5925.19134.6925.68125.2827.0498.75131.87113.89109.49102.9976.54161.112023150.632022141.882021119.612019121.222020109.39201895.35201768.732016023Description:ThestatisticshowstherevenueofMideafrom2016to2023,bysegment.In2023,Mideahadgeneratedarevenueofabout33billionyuanfromrobotsandautomatedsystems.

ReadmoreNote(s):China;2016to2023Source(s):MideaRevenueofGroupeSEBworldwidefrom2017to2023,bysegment(inmillioneuros)RevenueofGroupeSEBworldwide2017-2023,bysegmentCookwareSmallelectricalappliancesProfessionalcoffeemachinesandhotels9,0008,0006287259627,000799575634.6562.66,0005,0004,0003,0002,0001,00004,9224,8184,7304,2594,1683,981.53,690.82,50920212,41720222,231.220172,196.120182,29620192,19820202,315202325Description:In2023,cookwarerepresentedGroupSEB'slargestbusinesssectorwithsome4.7billioneurosinrevenue.From2017to2020,GroupeSEBsawanincrementalincreaseinrevenueineachofitssegmentsofcookware,smallelectricalappliances,andcoffeemachinesandhotels.In2021,thecompany'sbusinesssectorsallincreaseddramatically,whichcanbepartiallyattributedtotheincreasedconsumerspendingduringtheCOVID-19pandemic.Nonetheless,revenueforcookwareandsmall[...]

ReadmoreNote(s):Worldwide;2017to2023Source(s):GroupeSEBRevenueoftheBSHHomeAppliancesGroupworldwidefrom2003to2023*(inbillioneuros)RevenueoftheBSHHomeAppliancesGroup2003-2023181614121015.915.614.813.913.813.413.213.112.611.410.59.89.659.078.828.768.418.31864207.346.846.32003

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202326Description:TheBSHHomeAppliancesGroup(BSHHaushaltsgeraeteGmbH)reportedrevenuesof14.8billioneurosin2023.Inthesameyear,BSHspentover843millioneurosonresearchanddevelopment,a5.7percentshareofthecompany'srevenue.Overthecourseofthelast15years,thecompanyhasmanagedtonearlydoubleitsannualrevenues,andin2020theBSHGroupexceededthe13billioneurosmarkforthefifthtimeinarow.In2022thisrecordwasbrokenonceagainwithariseto[...]

ReadmoreNote(s):Worldwide;2003to2023;*2003-2005:HGB2005-2012:IFRSReadmoreSource(s):BSHRevenueofElectroluxfrom2001to2023*(inbillionU.S.dollars)RevenueofElectrolux2001-20231413.313.0212.9412.7712.0511.8911.8411.5711.61

11.581210811.4111.0711.1210.7510.5510.4710.4710.210.04

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202327/statistics/220819/electroluxs-total-revenue-since-2011SwedishappliancemanufacturerElectroluxbroughtinaround13.3billionU.S.dollarsinrevenuein2023.Thecompanyhasreportedrelativelystablerevenuefiguresforthepastfewyearswiththeoverallnumberfloatingbetween10and13billiondollars.ReadmoreNote(s):Worldwide;2001to2023;*FigureswereconvertedfromSEKtoUSDattheexchangerateof1SEK-0.099USD(December31,2023)

ReadmoreSource(s):ElectroluxRevenueofArcelikworldwidefrom2015to2023(inbillioneuros)RevenueofArcelikworldwide2015-20238.58.087.717.57.06.56.05.55.04.54.06.515.095.065.034.824.764.6920152016201720182019202020212022202328Description:In2022,thetotalrevenuegeneratedbytheTurkey-basedhomeappliancemanufacturerArcelikpeakedatarecordhighofaround7.7billioneuros,registeringoverabillioneuroincreasecomparedtothepreviousyear.Thecompany'sgeneratedanotherrecordofeightbillioneurosinrevenuein2023.Arcelik’srevenuehassteadilyincreasedsince2015exceptforabriefdipin2018,withanespeciallytremendousgrowthreportedin2021and2022.Nonetheless,Arcelik’snetprofithasbeen[...]

ReadmoreNote(s):Worldwide;2015to2023Source(s):ArçelikTotalrevenueofMielefrom2006/07to2022(inbillioneuros)Miele:globalrevenue2006-2022655.434.844.54.164.13.93432103.713.493.223.153.042.952.812.832.742.772006/07

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2021/2229Description:TheGermanhouseholdappliancesmanufacturerMielegenerated5.43billioneurosinrevenueinits2022financialyear.ThismarksthehighestrevenueeverforthecompanyanditisonlythefirsttimeMielehassurpassedfivebillioneurosinrevenueinafinancialyear.From2020onwardsMieleswitcheditsreportingtomatchthecalendaryear.Inlinewiththeswitchforthereportingperiod,Mielereportedrevenuesforthesecondhalfof2019(JulytoDecember)inaone-offstubyear[...]

ReadmoreNote(s):Worldwide;2006/07to2022*;*FinancialyearendingJune30.Thedatafor2H2019onlyincludesMiele'srevenuefromJulytoDecember2019.Dateofreleaseisdateofaccess.

ReadmoreSource(s):Miele&Cie.CHAPTER

05ConsumptionHouseholdownershiprateofmajorappliancesinselectedcountriesworldwidein2023Ownershiprateofmajorhouseholdappliancesinselectedcountries2023Cooker/ovenDishwashing

machineFreezer

(stand-aloArgentina*Brazil92%91%79%47%82%86%63%86%49%69%84%78%35%14%31%60%33%61%70%24%63%27%10%24%29%25%3453543322251CanadaChina(Mainland)FranceGermanyIndiaItalyJapanMexicoRussia*SouthAfricaSouthKorea31Description:Majorappliancessuchasovens,dishwashingmachines,freezers,microwaves,refrigerators,vacuumcleaners,andwashingmachinesareownedbymanyhouseholdsworldwide.Therearedifferencesintheownershipratethoughwhencomparingindividualcountries.Cookers/ovensforexampleareownedbymanyhouseholdsintheUnitedStates,Spain,theUK,Italy,Russia,andTurkeywheremorethan80percentofhouseholdsownone.Incontrastcookers/ovensareonlypartofabout[...]

ReadmoreNote(s):Q42023;455-10,045(Countofrespondentsdiffersbycountry);18-64yearsSource(s):ConsumerInsightsHouseholdownershiprateofsmallappliancesinselectedcountriesin2023Ownershiprateofsmallhouseholdappliancesinselectedcountries2023Coffee

machineMicrowaveSmall

kitchen

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(e.g.blender,

food

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juicer)ToasterVacuum

cleanerAustria84%46%70%27%78%78%76%27%42%78%76%47%66%75%78%85%62%84%74%79%91%84%90%84%82%81%79%78%72%48%66%74%70%65%48%70%70%68%63%78%42%79%14%66%78%57%73%42%75%79%79%67%91%52%79%32%85%89%88%43%77%73%89%83%70%BrazilCanadaChina(Mainland)FranceGermanyNetherlandsSouthAfricaSouthKoreaSpainSwedenUnitedKingdomUnitedStates32Description:Smallappliancessuchasblenders,foodprocessors,juicers,coffeemachines,andtoastersareownedbymanyhouseholdsacrosstheworldaccordingtotheGlobalConsumerSurvey2023.Therearedifferencesintheownershipratethoughwhencomparingindividualcountries.CoffeemachinesforexampleareownedbymanyhouseholdsinAustria,Germany,France,Sweden,andSpainwheremorethan75percentofhouseholdsownone.Incontrast,coffeemachinesareonlypart[...]

ReadmoreNote(s):Argentina,Austria,Canada,France,Germany,Italy,Japan,Russia,Spain,Turkey,UnitedKingdom,UnitedStates;October4,2022toSeptember29,2023;60,115respondents;18-64yearsSource(s):ConsumerInsightsOwnershiprateofsmallandbigsmartappliancesinselectedcountriesin2023Ownershiprateofsmartappliancesbycountry2023ShareofrespondentsowningsmartapplianceSmallsmartappliances(e.g.coffeemachines,microwaves)

Majorsmartappliances(e.g.refrigerator,washingmachine)5%

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20%0%25%30%35%40%45%30%ChinaIndiaSouthKoreaSouthAfricaU.S.39%25%37%16%27%26%23%17%17%18%MexicoFranceSpainUKSwedenItaly16%16%16%16%16%16%14%13%13%12%15%15%16%Brazil33Description:India,China,SouthKorea,andSouthAfricaareamongstthecountrieswiththehighestpenetrationrateofmajorsmartappliancesworldwideaccordingtothe2023GlobalConsumerInsightsSurvey.Ingeneralhouseholdsaremorelikelytoownamajorsmartappliancethanasmallsmartappliance.ReadmoreNote(s):Worldwide,Brazil,Canada,China,France,Germany,India,Italy,SouthKorea,Mexico,Netherlands,SouthAfrica,Spain,Sweden,UnitedKingdom,UnitedStates;4Q2023;1,511-8,571*;18-64years;Ownasmarthomedevice;*Numberof[...]

ReadmoreSource(s):ConsumerInsightsYearlychangeincorehouseholdappliancesshipmentsintheUnitedStatesandEuropefrom2018to2023YoYchangeinmajorhouseholdappliancesshipmentsintheU.S.andEurope2018-2023Coreappliances-WesternEuropeCoreappliances-UnitedStatesCoreappliances-EasternEurope*Microwaveovensandhome-comfort-products-UnitedStates20%15%10%5%0%-5%-10%-15%20182019202020212022202334Description:Despiteasteadygrowthrateofcorehouseholdappliancesshipmentsin2020and2021,therateofshipmentssince2022hasdeclineddramatically,stretchinginto2023.Thisappliestoallmajorhouseholdappliancemarkets,whetherinWesternEurope,EasternEurope,ortheUnitedStates.Thelargestgrowthwasthejumpinmicrowaveovensandhome-comfortproductsintheU.S.between2020and2021,witha15percentincreaseinshipments.

ReadmoreNote(s):Europe,UnitedStates;2017to2023;*FiguresfromTurkeyareexcluded.FiguresfromRussiasinceQ32022.Coreappliancesinclude:Refrigerators,freezers,washingmachines,tumbledryers,free-standingcookers,built-inovens,built-in[...]

ReadmoreSource(s):AHAM;ElectroluxRetailtraderevenueofhouseholdappliancesandconsumerelectronicsinChinafromApril2020toApril2024(inbillionyuan)RetailsalesofhouseholdappliancesandconsumerelectronicsChina2020-202414012010080604020035Description:TheretailsalesvalueofhouseholdappliancesandconsumerelectronicsinChinainApril2024amountedtomorethan64billionyuan.ꢀElectricalappliancesinChinaThehouseholdapplianceindustryinChinahasgrownintoamulti-billiondollarindustry.In2022alone,marketvolumeoftheChineseelectricalhouseholdappliancessectorhadamountedtoabout1.75billionyuan.AstheChinesehomeapplianceindustryflourishes,Chinesehouseholdelectronicscompaniesplayan[...]

ReadmoreNote(s):China;April2020toApril2024Source(s):NationalBureauofStatisticsofChinaParticularattentionpaidtobrandswhenshoppingforhouseholdappliancesin2023,bycountryHouseholdappliancesbrandawarenessworldwidein2023,bycountryPercentageofrespondents30%0%10%20%40%50%60%BrazilItaly55%46%SouthAfricaMexico44%38%37%IndiaSpain35%35%FranceSouthKoreaGermanyUK33%32%31%30%30%29%28%CanadaChina(Mainland)U.S.Netherlands36Description:AccordingtotheGlobalConsumerSurveyin2023,Brazilresidentspaythemostattentiontothebrandwhenitcomestohouseholdapplianceswith54percentofrespondentsdoingso.Italyhadthehighestshareofresidentswhopaidattentiontobrandswhenshoppingfornewhomeapplianceswith46percentofresidentsreportingso,comparetoonly28percentofresidentsintheNetherlandsreportedthesame.

ReadmoreNote(s):Brazil,Canada,China,France,Germany,India,Italy,Japan,SouthKorea,Mexico,Netherlands,Russia,SouthAfrica,Spain,Turkey,UnitedKingdom,UnitedStates;July1,2022toJune25,2023;60,0072respondents;18-64yearsSource(s):ConsumerIn