全球红酒葡萄酒行业市场前景及投资研究报告-培训课件外文版2024.5长城干红

INDUSTRIES

&

MARKETSWine:

market

data

&

analysisMarket

InsightsreportNovember2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

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sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

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e.g.,

revenue,marketshares,prices,andvolume•

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management10sectors190+geographicalentities1,000+markets400+reportsFind

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on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Winemarketispart

of

the

Alcoholic

Drinks

market.10sectors190+geographicalentities1,000+markets400+reportsGoto

Alcoholic

DrinksFind

out

more

on:AlcoholicDrinksmarket3Table

of

ContentsOverviewAppendixSummary678Product

OverviewAuthor2829MarketDefinitionKeyTakeawaysMarket

NumbersRevenue

by

MarketAverageRevenue

per

CapitaAverageVolumeper

CapitainlitersVolume10131619222526Priceper

UnitOnlineRevenue

ShareMobile/DesktopSplit4CHAPTER

1OverviewOrganic

and

sustainable

wines

are

trends

in

the

wine

industryOverview:

SummarySummaryTheWinemarket

hasbeen

experiencing

significant

growth

inrecent

years.Customer

preferences,

trendsinthe

market,

local

special

circumstances,

andunderlyingmacroeconomic

factors

haveallcontributed

to

thisdevelopment.Local

specialcircumstances:Oneof

theuniqueaspects

oftheWinemarket

isthediversity

of

wine-producing

regions.

Some

of

the

most

renowned

wineregions,

such

asBordeaux,

Tuscany,andNapaValley,

hastheirown

distinctclimate,

soil,andgrapevarieties,

which

contributeto

theuniquecharacteristics

ofthewines

produced

there.Customer

preferences:Customers

inWorldwide

haveshown

agrowing

interestinwine

consumption.

Wine

isnolonger

seen

asaluxury

productbut

hasbecomemore

accessible

to

awider

rangeof

consumers.

Theyounger

generation,

inparticular,hasshown

apreference

forwine

over

other

alcoholic

beverages.

Thisshiftin

customer

preferences

hasled

to

anincrease

inwine

consumption

andagrowing

demand

foravariety

ofwine

typesandflavors.Underlying

macroeconomic

factors:

Several

macroeconomic

factorshavecontributed

tothe

growth

of

theWinemarket.

Firstly,theincreasing

globalpopulationandrising

disposableincomes

haveled

to

anexpansion

of

themiddleclass,who

aremore

likely

toconsume

wine.Trendsin

themarket:

Oneof

the

key

trends

intheWinemarket

inWorldwide

isthe

rise

of

organicandsustainablewines.This

trendhasled

toanincreaseddemandfororganicwines,

which

aremadefrom

grapesgrown

without

the

useofsyntheticpesticides

or

fertilizers.

Anothertrend

inthemarket

isthe

increasingpopularity

ofwine

tourism,

and

many

touristsarenow

seeking

out

wine-relatedInconclusion,

theWine

market

inWorldwide

isexperiencing

growth

duetochangingcustomer

preferences,

emerging

trendsinthe

market,

uniquelocalcircumstances,

and

underlying

macroeconomic

factors.

Theincreasing

interest

inwine

consumption,

the

rise

oforganic

and

sustainablewines,

thepopularityofwine

tourism,

and

thediversity

of

wine-producing

regions

allcontributetothedevelopment

ofthemarket.6Sources:Market

Insights

2023Wine

is

an

important

part

of

the

Alcoholic

Drinks

marketOverview:

Market

DefinitionMarket

definitionTheWinemarket

containsalcoholic

beverages

derived

from

fermented

grapes.TheWinemarket

isdivided

into

thefollowing

markets:Themarket

comprises

revenue

andaverage

revenue

percapita,volume

andaverage

volume

percapita,price

perliter,as

well

assales

channels.Per

capitafiguresrefer

toacountry’sor

region’s

whole

population.•

StillWinerefers

towine

without

the

additionof

carbon

dioxide.

Thismarketalsocontainsadditionalinformation

regarding

red

wine,

white

wine,

androséwine.Themarket

onlycovers

at-home

sales(sales

viasupermarkets,

hypermarkets,convenience

stores,

etc.).

Allprices

arevalued

atconsumer

prices

and

includeallsales

and

consumption

taxes.•

TheSparklingWinemarket

refers

towine

withtheadditionofcarbon

dioxide.Key

players

includeAnheuser-Busch

InBev,

Diageo,

Heineken,

andMolson

Coors.•

TheFortified

Winemarket

refers

to

wine

thathasbeen

strengthened

withaddedalcohol.7Sources:Market

Insights

2023Wine

accounted

for

15.76%

of

the

Alcoholic

Drinks

market

revenue

in

2022Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheWinemarket

amountsto

US$172.60bn

in2023.

Themarket

isexpected

togrow

annuallyby4.33%

(CAGR2023-2027).Thismarket

includes:Thismarket

excludes:Inglobalcomparison,

most

revenue

isgenerated

intheUnited

States(US$56,650.00m

in2023).•GrapeWine•FruitWine(Cideretc.)•SparklingWine•Fortified

Wine•Non-Alcoholic

WineInrelation

to

totalpopulation

figures,per

person

revenues

of

US$22.47

aregenerated

in2023.IntheWine

market,

volume

isexpected

to

amount

to

20.30bn

Lby2027.

Themarket

forWinemarket

is

expected

toshow

avolume

growth

of2.8%

in2024.Theaverage

volume

perperson

intheWine

market

isexpected

toamountto2.45Lin2023.8Sources:Market

Insights

2023Wine

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

3.4%from2018

to2028Market

Size:

GlobalRevenue

forecast

inbillionUS$215.6625.70+3.4%(1)204.4924.42196.7023.427.34189.0322.437.02181.8821.576.776.53172.6420.20169.4919.10169.1219.396.32157.7017.505.98155.0516.29154.7916.515.815.835.475.325.29182.622028173.052027166.512026160.072025153.99144.582021143.90146.46133.442018132.992019134.732020202220232024StillWineSparklingWineFortified

Wine9Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

74.1

billion,

Europe

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+3.1%(1)89.11+4.2%(1)71.7574.0756.18+6.8%(1)34.31+4.4%(1)12.20+4.5%(1)23.089.438.296.3720222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

35.8

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+4.3%(1)46.0035.81+3.9%(1)14.39+2.7%(1)13.76+2.4%(1)11.34+2.8%(1)11.7111.439.819.247.822022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Wine

average

revenue

per

capitas

are

estimated

to

increase

at

a

CAGR(1)

of

2.5%from

2018

to

2028Market

Size:

GlobalAveragerevenue

percapita

forecast

inUS$+2.5%(1)26.9625.763.0824.972.9724.202.870.920.8823.472.780.863.2122.83202822.402.5222.472.630.8422.182.540.8221.062.2121.012.3320.812.220.770.780.760.720.730.7121.80202721.14202620.49202519.8719.11202118.8819.0618.13201817.88201917.952020202220232024StillWineSparklingWineFortified

Wine12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

222.1,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions

in

2022Market

Size:

Regional

Comparison

(1/2)Averagerevenue

percapita

forecast

inUS$+3.2%(1)268.88222.14+3.2%(1)+3.5%(1)105.7487.6868.85+2.2%(1)55.94+6.2%(1)5.135.845.147.382022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

176.8,

Franceis

the

biggestmarketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagerevenue

percapita

forecast

inUS$+3.7%(1)220.25+2.4%(1)200.04176.79173.48+3.7%(1)131.88+2.9%(1)111.33105.8593.84+2.5%(1)6.857.9420222028202220282022202820222028Germany20222028ChinaUnitedStatesUnitedKingdomFrance14

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Wine

average

volume

per

capita

in

liter

are

estimated

to

decrease

from2018

to2028Market

Size:

GlobalAveragevolume

per

capita

forecast

inliter2.442.422.392.402.52.01.51.02.332.292.262.252.272.242.200.5

0.190.080.190.080.190.080.190.080.190.080.190.080.180.080.180.080.180.080.180.080.180.080.020182019202020212022202320242025202620272028StillWineSparklingWineFortified

Wine15Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Wine

average

volume

per

capitain

liter

in

2028Market

Size:

Regional

Comparison

(1/2)Averagevolume

per

capita

forecast

inliter13.4913.4513.4712.5213.3913.3813.3713.2813.3413.1413.3212.22141210813.1712.0913.0511.6113.1611.9113.2111.9913.2712.105.595.585.505.535.565.595.625.715.475.455.48640.780.420.790.430.740.450.690.560.710.580.670.460.640.470.660.500.670.520.680.540.550.442020182019202020212022202320242025202620272028AsiaAfricaAmericasEuropeAustralia&Oceania16Sources:Market

Insights

2023With

average

volume

per

capita

of

30.2

liter,

France

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Averagevolume

per

capita

forecast

inliter353025201510532.5032.6032.0931.7931.2118.6230.5318.2830.1518.2029.9618.0430.2418.1629.7817.9729.0417.6220.3615.7719.8816.4219.7715.9419.7115.5914.5511.5414.3610.7914.1710.9514.2111.0714.2911.1914.3711.3213.9310.7910.7410.8910.0710.070.620.620.650.650.660.650.650.650.660.660.67020182019202020212022202320242025202620272028ChinaUnitedStatesUnitedKingdomGermanyFrance17Sources:Market

Insights

2023Wine

volume

are

estimated

to

increase

at

a

CAGR(1)

of

0.4%from2018

to

2028Market

Size:

GlobalVolume

forecast

inbillionliter+0.4%(1)20.8120.291.4719.931.3620.021.3819.971.4020.171.4219.971.4519.661.4319.371.4219.201.3718.841.370.630.650.620.620.630.620.620.621.510.600.610.5918.6517.95201818.02201917.94202018.13202117.90202618.19202717.3417.61202517.2316.882022202320242028StillWineSparklingWineFortified

Wine18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

10.2

billion

liter,

Europe

is

the

biggest

market

among

selectedregions

in

2022Market

Size:

Regional

Comparison

(1/2)Volume

forecast

inbillionliter+0.5%(1)10.5510.22+1.3%(1)5.955.52+4.5%(1)+3.2%(1)2.69+1.4%(1)2.071.000.830.560.612022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

volume

of

3.6billion

liter,

the

United

States

is

the

biggest

market

amongselected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Volume

forecast

inbillionliter+1.7%(1)4.033.65+0.8%(1)+0.3%(1)2.041.95+0.5%(1)+0.4%(1)1.521.550.940.960.971.002022202820222028202220282022202820222028ChinaUnited

StatesUnited

KingdomGermanyFrance20

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Wine

price

per

liter

are

estimated

to

increase

from2018

to

2028Market

Size:

GlobalPrice

perliterforecast

inUS$1816.9616.5716.1215.6715.2216141210814.7814.1913.4712.4611.9411.9911.339.7911.109.5110.859.3010.599.0910.348.8810.068.679.718.359.337.978.757.518.587.438.537.38642020182019202020212022202320242025202620272028SparklingWineFortified

WineStillWine21Sources:Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Wine

price

per

liter

in

2028Market

Size:

Regional

Comparison

(1/2)Price

perliterforecast

inUS$19.9719.5019.03201510518.5718.1017.6416.8616.0213.8113.5510.4313.4012.7412.0612.4011.6512.1711.3711.9411.0911.7210.8111.5010.5211.1610.1710.879.8310.439.4710.539.509.408.188.448.288.267.847.987.497.907.888.077.877.856.367.717.937.646.197.677.257.336.946.28020182019202020212022202320242025202620272028EuropeAfricaAmericasAsiaAustralia&Oceania22Sources:Market

Insights

2023With

price

per

liter

of

US$

12.1,

the

United

Kingdom

is

the

biggest

marketamong

selected

countries

in

2022Market

Size:

Regional

Comparison

(2/2)Price

perliterforecast

inUS$13.7511.8313.46141210813.2411.3813.0211.1812.8110.9712.5710.7712.0810.4411.5811.1911.3810.1010.219.8110.009.769.899.5411.4310.9310.6710.4110.159.819.469.178.956.955.887.065.988.646.765.756.585.616.405.486.185.345.865.165.494.9264.984.534.554.524.574.4042020182019202020212022202320242025202620272028GermanyFranceUnitedStatesChinaUnitedKingdom23Sources:Market

Insights

2023Inthe

Wine

market,

Online

RevenueShare

reached

3.0%

in

2022FurtherMarket

AnalysisShare

ofOnline

Revenueinthe

Winein2022100.00%100.00%100.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%100.00%3.00%1.00%1.00%2.00%99.00%99.00%98.00%97.00%97.00%97.00%97.00%97.00%97.00%97.00%97.00%20172018201920202021202220232024202520262027OfflineRevenue

ShareOnlineRevenue

Share24Sources:Market

Insights

2023Inthe

Wine

market,

Mobile

Online

Revenue

Share

reached

49.0%

in

2022FurtherMarket

AnalysisDesktop/

Mobile

Revenue

Share100.00%46.00%100.