全球植入式营销行业市场前景及投资研究报告-培训课件外文版2024.5游戏内置广告

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MARKETSProductplacementmarketingworldwideCHAPTER

01AdvertisingoverviewDistributionofadvertisingspendingworldwidein2022,bymediumGlobaladspenddistribution2022,bymedium70%61.95%60%50%40%30%22.72%20%10%5.17%3.84%Radio3.71%2.17%0.43%0%InternetTelevisionOutdoorNewspaperMagazinesCinema4Description:Theinternetisprojectedtostrengthenitspositionasthemostinvested-inadvertisingmediumworldwidein2022.Nearly62percentofallglobaladinvestmentsareexpectedtobedevotedtodigitalpromotionthatyear,whiletelevisionisforecasttoreceivearound23percentoftotaladvertisingexpenditures.ReadmoreNote(s):Worldwide;June2022;currentpricesSource(s):ZenithDistributionofadvertisingspendingworldwidein2024,bymediumDistributionofglobaladvertisingspending2024,bymedium70%65.13%60%50%40%30%20%10%0%20.8%5.22%3.56%Radio3.09%1.75%0.45%InternetTelevisionOutdoorNewspapersMagazinesCinema5Description:In2024,newspaperadvertisingspendingisexpectedtoaccountfor3.09percentofalladspendingworldwide.Nevertheless,internetisprojectedtocontinueasthemostfavoredadvertisingmedium,accountingforabout65.13percentofadexpendituresthatyear.ReadmoreNote(s):Worldwide;June2022;forecast;currentpricesSource(s):ZenithDifferenceinadvertisingspendingworldwidebetween2022and2024,bymedium(inmillionU.S.dollars)Changeofglobaladspendvalue2022vs.2024,bymediumAdvertisingspendinginmillionU.S.dollars-10,000MobileInternet010,00020,00030,00040,00050,00060,00070,00080,00072,436.05DesktopInternetTelevisionOutdoor16,809.736,179.615,602.42Radio1,378.8561.92CinemaMagazinesNewspaper-1,442.2-1,662.256Description:Accordingtorecentdataonadvertisingspendingworldwide,between2022and2024,mobileinternetadspendingwouldgrowbyabout72.4billionU.S.dollarsinthemeasuredperiod.Atthesametime,magazinesandnewspapersaretoexperiencenegativechangeofvalueofaround1.4and1.7billiondollarsrespectively.ReadmoreNote(s):Worldwide;June2022;currentpricesSource(s):ZenithShareofadvertisingmediaownersrevenueintheUnitedStatesin2022,bymediumShareofadrevenueintheU.S.2022,bymediumShareofadrevenue30%0%10%20%40%50%60%70%Digitalpure-playTV/video61%21.4%Audio4.7%4.2%DirectmailMagazinesNewspapersOutdoor3.3%2.7%2.3%0.3%DirectoriesCinema

0.2%7/statistics/183704/us-advertising-spend-by-medium-in-2009InternetadvertisingwasprojectedtobethemediumwiththelargestshareofadvertisingrevenueintheUnitedStatesin2022,with61percent.Newspapersandmagazineswereprojectedtoaccountforroughly2.7and3.3percentrespectively

ReadmoreNote(s):UnitedStates;June2022;forecastSource(s):GroupMAdvertisingrevenueintheUnitedStatesfrom2023to2027,bymedium(inbillionU.S.dollars)AdrevenueintheU.S.2023-2027,bymedium2023222.472.416.210.811.18.32024233.872.816.3112025245.873.216.511.110.67.52026258.473.716.611.310.47.12027271.774.116.811.510.26.8InternetTV*Radio**OOHNewspaper**ConsumermagazineTrademagazineDigitalmusicstreamingPodcast10.97.93.53.43.33.33.22.32.42.52.62.71.41.51.71.82Videogames***Cinema1.71.71.71.81.80.80.80.80.90.98Description:In2023,onlineadvertisingrevenueintheUnitedStateswillexceed222billionU.S.dollars,morethanallotherlistedmediacombined.Thesourceforecastthatdigitaladspendingwillcontinuetoexpandoverthefollowingfouryears,reachingalmost272billiondollarsby2027.Meanwhile,TV,radio,andout-of-home(OOH)adexpenditureswillincreaseatacompoundannualgrowthrate(CAGR)oflessthantwopercentduringthatperiod.TVadrevenue-whichexcludesconnectedTV(CTV)[...]

ReadmoreNote(s):UnitedStates;2022;forecast;traditionalmediavaluesincludedtheirdigitalequivalentsSource(s):MarketingCharts;PwC;CHAPTER

02ProductplacementoverviewProductplacementrevenueworldwidefrom2021to2026(inbillionU.S.dollars)Productplacementrevenueworldwide2021-20264540353041.4836.8432.7329.0725.8225201510522.93020212022*2023*2024*2025*2026**10Description:In2023,productplacementrevenuesworldwidewillamounttoanestimated29billionU.S.dollars,upfromapproximately25.8billiondollarsayearearlier-agrowthofover12percent.Theannualfigurewasprojectedtocontinuetoexpand,surpassing40billiondollarsby2026.Accordingtothesameprojections,productplacementrevenuesintheUnitedStateswouldincreaseby13percenttonearly16.4billiondollarsin2023.ReadmoreNote(s):Worldwide;2021and2022;*Anexponentialdevelopmentofthevalueswasassumedtoestimatetheannualvaluesbetween2021and2026,whichwereprovidedbythesource.**Forecast.Numbershavebeenrounded.

ReadmoreSource(s):BENlabs;PQMedia;Growthrateofproductplacementspendingworldwidein2021and2022Productplacement'sspendinggrowthrateworldwide202216%14.3%14%12%12.3%10%8%6%4%2%0%20212022*11Description:In2022,globalproductplacementspendingwasforecasttoincreasebyover14percentyearonyear.Ayearearlier,theexpenditureroseby12.3percent.In2021,roughlytwobillionU.S.dollarswereinvestedinproductplacementindigitalmedia,however,TVremainstheleadingmediumforthistypeofadvertising.ReadmoreNote(s):Worldwide;2021;*Forecast.ReadmoreSource(s):MarketingCharts;PQMediaDistributionoftheproductplacementspendingworldwidein2022,byregionDistributionofglobalproductplacementspending2022,byregionRestoftheworld*44%UnitedStates56%12Description:Thesourceprojectedthat,in2022,theUnitedStatesaloneaccountedforoverhalf-56percent-oftheglobalspendingonproductplacement.Thatsameyear,theproductplacementrevenueworldwidegrewbyanestimated14.2percenttoover26billionU.S.dollars.ReadmoreNote(s):Worldwide;2021;forecast;*Source(s):AdNews;PQMedia;calculatedthevaluebasedonthesource'sdata.ReadmoreProductplacementrevenueintheUnitedStatesfrom2021to2026(inbillionU.S.dollars)ProductplacementrevenueintheU.S.2021-2026252023.5620.8718.4816.3714.491510512.84020212022*2023*2024*2025*2026**13Description:In2023,productplacementrevenuesintheUnitedStateswillamounttoanestimated16.37billionU.S.dollars,upfromabout14.5billiondollarsayearearlier-anincreaseofapproximately13percent.Theannualfigurewasprojectedtocontinuetorise,surpassing23.5billiondollarsby2026.Accordingtothesameprojections,productplacementrevenuesworldwidewouldincreasebymorethan12percenttoaround29billiondollarsin2023.

ReadmoreNote(s):UnitedStates;2021and2022;*Anexponentialdevelopmentofthevalueswasassumedtoestimatetheannualvaluesbetween2021and2026,whichwereprovidedbythesource.**Forecast.Numberswererounded.

ReadmoreSource(s):BENlabs;PQMedia;CHAPTER

03MediasegmentsNetpercentagechangeofmarketingagencybudgetallocationsinmediaworldwidefor2023Mediainvestmentplansamongmarketagenciesworldwide2023Changeofbudgetallocations30%0%10%20%40%50%60%70%OnlinevideoSocialmediastoriesVideostreamingMarketinginmetaverseE-commerceInfluencerscontentSocialmedianewsfeedsTVstreaming66%64%62%61%59%59%56%53%52%Online/mobilegamesPodcasts46%46%MusicstreamingDisplay45%Digitaloutofhome42%15Description:Aglobalsurveyofalmost1,000marketingagenciesshowedthat,in2023,therewouldcontinuetobeanetincreaseinbudgetandresourceallocationsacrossthewholespectrumofdigitalmedia.Onlinevideowillhavethegreatestnetchange,withanoverallincreaseof66percentofthosesurveyedplanningtoinvestmoreinthisarea.Itisfollowedcloselybysocialmediastoriesandvideostreaming,withanetincreaseof64percentand62percent,respectively.Influencercontentandsocial[...]

ReadmoreNote(s):Worldwide;asofSeptember2022;nearly1,000;marketingprofessionalsSource(s):Kantar;MarketingChartsMosttrustedadvertisingchannelsworldwideasofSeptember2021Mosttrustedadchannelsworldwide2021Shareofrespondentswhosomewhatorcompletelytrusttheadtype0%10%20%30%40%50%60%70%80%90%100%RecommendationfrompeopleIknowBrandedwebsites89%84%81%80%78%BrandsponsorshipsinsportingeventsBrandsponsorshipsAdsonTVAdvertisingaboutbrands/productsplacementsfrominfluencersOnlinevideoads71%67%66%64%AdsonmobiledevicesAdsonsocialnetworks16Description:Accordingtothefindingsofaglobalsurvey,personalrecommendationsfromfriendsandfamilywerethemosttrustedadvertisingchannelamongconsumersin2021.Nearly90percentofrespondentstrustedword-of-mouthrecommendations,whilebrandwebsitesandbrandsponsorshipswerealsoconsideredhighlyreliablesources.ReadmoreNote(s):Worldwide;AugustandSeptember2021;40,000+respondentsSource(s):NielsenProductplacementrevenueinselectedmediaworldwidein2021(inbillionU.S.dollars)Productplacementrevenueworldwide2021,bymedium1816.06161412108642.771.9720.30TelevisionFilmsDigitalmediaMusic17Description:In2021,productplacementrevenueworldwidestoodatnearly23billionU.S.dollars,outofwhichmorethan16millionwasinvestedinTV.Filmaccountedforroughly2.8billionanddigitalmediaforapproximatelytwobillion.ReadmoreNote(s):Worldwide;2021Source(s):MediaPost;PQMediaChannelswiththefastest-growingspendingonproductplacementworldwidein2021Channelswiththefastest-growingspendingonproductplacementworldwide202116.3%16%13.8%14%12%10%8%13.3%9.4%8.3%5.9%Film6%4%2%0%DigitalmediaMusicTVVideogamesPrintmedia18Description:Thespendingonproductplacementindigitalmediaworldwideincreasedby16.3percentin2021.InmusicandTV,thegrowthratesreachedroughly13.8and13.3percent,respectively.Accordingtothesamesource,in2022,theproductplacementrevenueworldwidegrewbyanestimated14.2percenttoover26billionU.S.dollars.ReadmoreNote(s):Worldwide;2021Source(s):estimatesDistributionofproductplacementspendingintheUnitedStatesin2021,bychannelDistributionofproductplacementspendingintheU.S.2021,bychannel80%75%70%60%50%40%30%20%10%0%15%Film4%3%2%1%TVDigitalVideogamesPrintMusic19Description:In2021,TValoneaccountedforthree-quartersofproductplacementspendingintheUnitedStates.Filmanddigitalmediafollowedwithsharesof15andfourpercent,respectively.U.S.productplacementrevenuereachedalmost13billionU.S.dollarsthatyear.ReadmoreNote(s):UnitedStates;2021Source(s):BENlabs;PQMediaChannelswiththefastest-growingspendingonproductplacementintheUnitedStatesin2021Channelswiththefastest-growingspendingonproductplacementintheU.S.202120%18%18%16%14%12%10%8%15.8%15.7%6%4%2%0%DigitalmediaRecordedmusicTV20Description:Theexpenditureonproductplacementondigitalmedia-includingpure-playdigitalsites,socialmedia,blogs,influencersites,andvirtualplacements-intheUnitedStatesgrewby18percentin2021.Thatmakesdigitalmediathefastest-growingchannelforproductplacementinthatcountry.Recordedmusic-includingmusicvideos,podcasts,lyrics,broadcastandstreamingradio-andTV-includingbroadcast,cable,andstreaming-followedwithgrowthratesof15.8and15.7percent,[...]

ReadmoreNote(s):UnitedStates;2021Source(s):PQMediaCHAPTER

04Productplacementinfilms&seriesRevenueofproductplacementinfilmworldwidein2021,bydistributionmethod(inmillionU.S.dollars)Globalsizeofproductplacementinfilm2021,bydistributionmethod2,5002,2322,0001,5001,0005005400TheatricalfilmsStreamingfilms22Description:In2021,theglobalspendingonproductplacementinfilmstheatricallyreleasedsurpassed2.23billionU.S.dollars.Amongmoviesreleasedonvideostreamingplatforms,thefigureamountedto540milliondollars-lessthanone-quarterofthevaluerecordedamongtheatricalfilms.Thesamesourceestimatedthattheproductplacementglobalrevenuegrewbyover14percenttomorethan26billiondollarsin2022.

ReadmoreNote(s):Worldwide;2021Source(s):PQMediaShareoftherevenueofproductplacementinfilmworldwidein2021,bydistributionmethodShareoffilm'sproductplacementrevenueworldwide2021,bydistributionmethodStreamingfilms19.5%Theatricalfilms80.0%23Description:In2021,approximately80.5percentoftheamountspentonproductplacementinfilmwasallocatedtomoviestheatricallyreleased.Theremaining19.5percentwenttofilmsthatpremieredonstreamingplatforms.Thesamesourceestimatedthattheproductplacementglobalrevenuegrewbyover14percenttomorethan26billiondollarsin2022.ReadmoreNote(s):Worldwide;2021Source(s):PQMediaChangeinproductplacementspendinginfilmsworldwidein2020and2021Changeinproductplacementspendinginfilmsworldwide2020-202110%5%5.9%0%-5%-10%-15%-14%2020202124Description:Afterplummetingby14percentin2020-thefirstyearoftheCOVID-19pandemic-theglobalspendingonproductplacementinfilmsgrewbynearlysixpercentin2021.Accordingtothesamesource,theproductplacementexpenditureonmoviesworldwideamountedtoalmost2.8billionU.S.dollars.ReadmoreNote(s):Worldwide;2020and2021Source(s):AdNews;PQMediaMovieswiththehighestnumberofproductplacementsofalltimeworldwideasofMarch2022Movieswiththemostproductplacementsworldwide2022Numberofproductplacements20

4006080100120JosieandthePussycats(2001)SexandtheCity(2008)1098989TalladegaNights:TheBalladofRickyBobby(2006)Ocean's8(2018)76KnockedUp(2007)7070WallStreet:MoneyNeverSleeps(2010)Hackers(1995)67666563TheAmazingSpider-Man2(2014)BacktotheFuture(1985)Kingsman:TheGoldenCircle(2017)Pain&Gain(2013)6363SexandtheCity2(2010)25Description:The2001musicalcomedy"JosieandthePussycats"wasthemoviewiththeall-timehighestnumberofproductplacementsasofMarch2022,with109individualinstancesofproductsincludedinitformarketingreasons.Thefirstbig-screenadaptationofthe"SexandtheCity"TVshow,whichcameoutin2008,hadthesecondhighestnumberofproductplacements,with89instances,thesameamountheldbythe2006comedy"TalladegaNights:TheBalladofRickyBobby."ReadmoreNote(s):Worldwide;asofMarch23,2022Source(s):SortlistTVshowswiththehighestnumberofproductplacementsofalltimeworldwideasofMarch2022TVshowswithmostproductplacementsworldwide20221,6001,4481,4001,2001,0008678067738006004002000651614594412401330TheOffice(US)SeinfeldSexandtheCityFriendsBallersBillionsSuperstoreCobraKaiSiliconValleyStrangerThings26Description:Astudyconductedinearly2022foundthattheU.S.versionof"TheOffice"wastheTVshowwiththehighestnumberofproductplacementsworldwide.Themockumentary-stylecomedyseriesincluded1,448individualinstancesofproductplacementduringitsnine-seasonrun,followedby"Seinfeld,"with867productplacements.ReadmoreNote(s):Worldwide;asofMarch23,2022Source(s):AdvancedTelevision;SortlistProductplacementvalueofsneakerandapparelbrandsincludedinCobraKaiseasonfiveintheUnitedStatesandtheUnitedKingdomasofFebruary2023(inmillionU.S.dollars)ApparelbrandplacementvalueinCobraKaiseasonfiveintheU.S.andtheUK20234.03.553.53.02.52.01.71.51.00.50.01.050.910.490.42NikeChampionPrimitiveSkateboardingAdidasPumaVans27Description:In2022,astudylookedintotheproductplacementvalueofsneakerandapparelbrandsincludedinthefifthseasonofNetflix'soriginal"CobraKai."Nikewasthebrandthatscoredthehighestproductplacementvalue-3.55millionU.S.dollars.SportswearbrandChampionfollowedwith1.7milliondollarsinproductplacementvalue,whilethirdcameskateboardingbrandPrimitivewith1.05milliondollars.ReadmoreNote(s):UnitedKingdom,UnitedStates;September9,2022,toFebruary9,2023Source(s):YouGovProductplacementvalueofbrandsincludedinStrangerThingsseasonfourintheUnitedStatesandtheUnitedKingdomasofJune2022(inmillionU.S.dollars)BrandplacementvalueinStrangerThingsseasonfourintheU.S.andtheUK2022TotalnetplacementvalueinmillionU.S.dollars0.00.20.40.60.81.01.21.41.61.82.0Coca-ColaLacosteReebok1.831.811.43JifPeanutButterBMW0.880.83Sony0.71Pepsi0.440.410.38NikeVansWish-Bone0.3128Description:In2022,astudylookedintotheproductplacementvalueofbrandsincludedinthefourthseasonofNetflix'soriginalStrangerThings.Coca-Colawasthebrandthatscoredthehighestproductplacementvalue-1.83millionU.S.dollars.ClothingbrandLacostefollowedcloselywith1.81millionU.S.dollarsinproductplacementvalue,whilethirdcamesneakerbrandReebok-with1.43millionU.S.dollars.ReadmoreNote(s):UnitedKingdom,UnitedStates;MaytoJune2022Source(s):YouGovCHAPTER

05Marketers'perspectivePercentageofmarketersusingTVadvertisementsandcommercialstowhomproductplacementprovidedincrementalreachtoTVadspendingintheUnitedStatesin2021and2022ShareofmarketersusingproductplacementtoraiseTVreachintheU.S.2021-202257%50%40%28%30%20%10%0%2021202230Description:Duringa2022survey,approximately57percentofrespondingseniormarketingmanagerswhousedTVadvertisementsandcommercialsreportedturningtoproductplacementtoprovideadditionalreachtoTVadspending.Ayearearlier,thesharefellbehind28percent.ReadmoreNote(s):UnitedStates;2021and2022;277*;amongseniormarketingmanagersorpeopleoccupyingpositionsabovewithdirectresponsibilityformarketingspendingandinnovationattheircompanies;*Numberofrespondentsin2022.The[...]

ReadmoreSource(s):BENlabs;MediaPostEffectivenessofproductplacementsatdrivingculturalrelevanceforabrandaccordingtomarketersintheUnitedStatesasofDecember2022Productplacementeffectivenessatraisingabrand'srelevanceintheU.S.202240%37%36%35%30%25%20%15%10%5%20%7%0%HighlyeffectiveSomewhateffectiveAlittleeffectiveNotveryeffective,noteffectiveatall,haveneverused,haveneverheardofit*31Description:DuringaDecember2022surveyamongdecision-makingmarketersintheUnitedStates,overhalf(or57percent)saidproductplacementwaseitheralittleorsomewhateffectiveatdrivingculturalrelevanceforabrand.Morethanone-third(36percent)stateditwashighlyeffective.Accordingtoanothersource,U.S.productplacementspendingsurpassed14billionU.S.dollarsin2022.ReadmoreNote(s):UnitedStates;December2022;349respondents;amongseniormarketingmanagersorpeopleoccupyingpositionsabovewithdirectresponsibilityformarketingspendingandinnovationattheircompanies;*Source(s):BENlabs;calculatedthefigure[...]

ReadmoreEffectivenessofproductplacementsforreachingnon-ad-supportedaudiencesaccordingtomarketersintheUnitedStatesasofDecember2022Productplacementeffectivenessamongnon-ad-supportedaudiencesintheU.S.202240%36%36%35%30%25%20%15%10%5%20%8%0%HighlyeffectiveSomewhateffectiveAlittleeffectiveNotveryeffective,noteffectiveatall,haveneverused,haveneverheardofit*32Description:DuringaDecember2022surveyamongdecision-makingmarketersintheUnitedStates,overhalf(or56percent)saidproductplacementwaseitheralittleorsomewhateffectiveforreachingnon-ad-supportedaudiences.Morethanone-third(36percent)stateditwashighlyeffective.Accordingtoanothersource,U.S.productplacementspendingsurpassed14billionU.S.dollarsin2022.ReadmoreNote(s):UnitedStates;December2022;349respondents;amongseniormarketingmanagersorpeopleoccupyingpositionsabovewithdirectresponsibilityformarketingspendingandinnovationattheircompanies;*Source(s):BENlabs;calculatedthefigure[...]

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06ConsumerperceptionSectorsproductplacementwasthemosteffectiveatpromotingaccordingtoadultinternetusersworldwideasofDecember2021Sectorsproductplacementwasthemosteffectiveatpromotingworldwide2021Shareofrespondents0%5%10%15%20%25%30%Electronics/techClothes/accessoriesFoodstuffs32%31%31%30%CarsBeauty/personalcareproductsHouseholdproductsAlcoholicdrinks28%25%21%Travelproducts/servicesMedia/telecomsservicesFinancialservices18%16%13%34Description:Duringalate2021onlineglobalsurvey,32percentofrespondingadultssaidproductplacementwasmosteffectiveatpromotingtheelectronicsandtechnologysector.Thefoodandclothes/accessoriescategoriesfollowed,eachmentionedby31percentoftherespondents.ReadmoreNote(s):Worldwide;December2021;18yearsandolder;notdisplayingresultsfor"Don'tknow"and"Noneofthese"Source(s):YouGovShareofadultswithafavorableorunfavorableattitudetowardsvideostreamingadsintheUnitedStatesasofMay2022,byadtypeConsumerattitudestowardsvideostreamingadsintheU.S.2022,byadtypeFavorableUnfavorable80%70%60%50%40%30%20%10%0%67%56%41%40%38%37%35%34%27%21%Pre-rolladsPauseadsProductplacementBrandedplacementsStandardadsthatinterruptwhatyouarewatchingbeforeyoucanwatchmore35Description:Duringamid-2022surveyamongadultsintheUnitedStates,56percentofrespondentssaidtheyhadafavorableviewofpre-rollads-adsrunningbeforethecontentthatusuallyallowuserstoenjoytherestad-free-onstreamingvideoservices.Incomparison,27percentsaidtheyhadanunfavorableview.Pauseads-adsonlyappearingwhenavideoispaused-werereceivedfavorablyby38percentofrespondents.Conversely,67percentoftheintervieweeshadanunfavorableviewof[...]

ReadmoreNote(s):UnitedStates;May2022;18yearsandolder;excludingresponsesof"heardof,noopinion"and"neverheardof"Source(s):CoxMedia;InsiderIntelligence;MorningConsultPercentageofconsumerswhowouldratherwatchaTVprogramcontainingproductplacementthanaTVprogramwithtraditionalcommercialbreaksintheUnitedStatesasofApril2023ConsumerpreferenceforTVproductplacementovercommercialbreaksintheU.S.202334%35%30%25%20%15%10%5%32%20%8%6%0%StronglyagreeSomewhatagreeNeitheragreenordisagreeSomewhatdisagreeStronglydisagree36Description:DuringanApril2023surveyamongconsumersintheUnitedStates,overhalf(or52percent)somewhatorstronglyagreedthattheywouldratherwatchaTVprogramcontainingproductplacementthanaTVprogramwithtraditionalcommercialbreaks.Lessthan15percentdisagreed.Accordingtoanothersource,U.S.productplacementspendingsurpassed14billionU.S.dollarsin2022.ReadmoreNote(s):UnitedStates;April2023;734respondents;excludingconsumersworkinginmarketingandadvertisingSource(s):BENlabsPercentageofconsumersmorelikelytoresearchonlineaproductseeninafilmorTVprogramthanoneadvertisedonTVintheUnitedStatesasofApril2023TVandfilmproductplacementvs.TVcommercialperceptionintheU.S.202337%35%30%26%25%20%15%10%5%13%13%11%0%StronglyagreeSomewhatagreeNeitheragreenordisagreeSomewhatdisagreeStronglydisagree37Description:DuringanApril2023surveyamongconsumersintheUnitedStates,39percentsomewhatorstronglyagreedthattheyweremorelikelytoresearchaproductonlinethattheysawinafilmorTVprogramthanaproductadvertisedonTV.Around24percentofrespondentssomewhatorstronglydisagreedwithit.Accordingtoanothersource,U.S.productplacementspendingsurpassed14billionU.S.dollarsin2022.

ReadmoreNote(s):UnitedStates;April2023;656respondents;excludingconsumersworkinginmarketingandadvertisingSource(s):BENlabsPercentageofconsumerswhovisitedabrand'swebsiteafterseeingitplacedinaTVprogramorfilmintheUnitedStatesasofApril2023Consumersonbrands'websitesduetoTVorfilmproductplacementintheU.S.2023Yes32%No*68%38Description:DuringanApril2023studyamongconsumersintheUnitedStates,almostone-third(or32percent)ofrespondentsreportedvisitingabrand'swebsiteafterspottingitinaTVprogramorfilmproductplacementthroughoutthesixmonthsprecedingthesurvey.Accordingtoanothersource,U.S.productplacementspendingsurpassed14billionU.S.dollarsin2022.ReadmoreNote(s):UnitedStates;April2023;656respondents;excludingconsumersworkinginmarketingandadvertising;*Source(s):BENlabs;calculatedthefigurebasedonthesource'sdata.Thesourcedoesnotspecifythesurveytypeortheageoftherespondents.

ReadmorePercentageofconsumerswhoboughtonlinefromabrandafterseeingitinaTVprogramorfilmintheUnitedStatesasofApril2023ConsumersshoppingonlineduetoTVorfilmproductplacementintheU.S.2023Yes34%No*66%39Description:DuringanApril2023studyamongconsumersintheUnitedStates,littlemorethanone-third(or34percent)ofrespondentssaidtheypurchasedonlineeithertheexactproductoraproductfromthesamebrandafterseeingitinaTVprogramorfilmproductplacementthroughoutthesixmonthsprecedingthesurvey.Accordingtoanothersource,U.S.productplacementspendingsurpassed14billionU.S.dollarsin2022.ReadmoreNote(s):UnitedStates;April2023;656respondents;excludingconsumersworkinginmarketingandadvertising;*Source(s):BENlabs;calculatedthefigurebasedonthesource'sdata.Thesourcedoesnotspecifythesurveytypeortheageoftherespondents.

ReadmoreLeadingtypesofsponsorshipsnoticedintheprevioussixmonthsbyconsumerswhofollowathleticsintheUnitedStatesasofApril2022ToptypesofsponsorshipsnoticedbyathleticsfansintheU,S.2022Shareofrespond