斯堪的纳维亚烟草行业市场前景及投资研究报告-培训课件外文版2024.6

INDUSTRIES

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MARKETSTobaccomarketinScandinaviaCHAPTER

01GlobaloverviewRevenueofthetobaccoproductsmarketworldwidefrom2018to2028(inbillionU.S.dollars)Revenueofthetobaccoproductsindustryworldwide2018-20281,2001,0008006004002000201820192020202120222023202420252026202720283Description:Theglobalrevenueinthetobaccoproductsmarketwasforecasttocontinuouslyincreasebetween2024and2028byintotal102billionU.S.dollars(+10.57percent).Afterthetenthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.1trillionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthetobaccoproductsmarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Worldwide;2018to2028Source(s):ConsumerMarketInsightsRevenueofthetobaccoproductsmarketworldwidefrom2014to2027,bysegment(inbillionU.S.dollars)Tobaccoproductsmarketrevenueworldwide2014-2027,bysegmentCigarettesSmokingTobaccoE-CigarettesCigars1,2001,0008006004002000201420152016201720182019202020212022202320254Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.EspeciallynotableistheremarkablyrobustgrowthobservedintheCigarettessegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching22.3billionU.S.dollars,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat6.725billionU.S.dollars.ReadmoreNote(s):Worldwide;2014to2027Source(s):ConsumerMarketInsightsRevenuegrowthofthetobaccoproductsmarketworldwidefrom2019to2028Revenuegrowthoftobaccoproductsworldwide2019-20284.5%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%3.83%3.17%2.9%2.87%2.74%2.56%2.5%2.52%2.41%1.41%20202019202120222023202420252026202720285Description:Theglobalrevenuechangeinthetobaccoproductsmarketwasforecasttodecreasebetween2024and2028byintotal0.04percentagepoints.Thisoveralldecreasedoesnothappencontinuously,notablynotin2026and2027.Theindicatorisestimatedtoamountto2.52percentin2028.ReadmoreNote(s):Worldwide;2019to2028Source(s):ConsumerMarketInsightsMostvaluabletobaccobrandsworldwidein2023(inmillionU.S.dollars)Rankingofthemostvaluabletobaccobrandsworldwide2023BrandvalueinmillionU.S.dollars05,00010,00015,00020,00025,00030,00035,00034,74140,000MarlboroPallMallL&M6,5376,349CopenhagenCAMEL3,5543,5503,5493,2503,1173,1113,092WinstonIqosChesterfieldRothmansSampoerna6Description:In2023,Marlborowasbyfarthemostvaluabletobaccobrandintheworld,withabrandvalueofmorethan34.7billionU.S.dollars.L&M,whichrankedthird,hadabrandvalueofjustover6.3billionU.S.dollarsthatyear.

ReadmoreNote(s):Worldwide;2023Source(s):BrandFinanceCHAPTER

02NordicsoverviewRevenueofthetobaccoproductsmarketintheNordicsfrom2014to2027(inbillionU.S.dollars)RevenueofthetobaccoproductsindustryintheNordics2014-20271098765432108.598.568.558.518.528.448.358.288.178.157.727.57.467.26201420152016201720182019202020212022202320242025202620278Description:TherevenueinthetobaccoproductsmarketinNordicswasforecasttoincreasebetween2023and2027byintotal0.1billionU.S.dollars(+1.18percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2026.

ReadmoreNote(s):Denmark,Finland,Iceland,Sweden;2014to2027Source(s):ConsumerMarketInsightsRevenueofthetobaccoproductsmarketintheNordiccountries2023,bysegment(inbillionU.S.dollars)RevenueofthetobaccoproductsmarketintheNordiccountries2023,bysegment98.448765432107.450.530.360.1TobaccoProductsCigarettesSmokingTobaccoE-CigarettesCigars9Description:Concerningthefiveselectedsegments,thesegmentTobaccoProductshasthelargestrevenuewith8.44billionU.S.dollars.Contrastingly,Cigarsisrankedlast,with0.1billionU.S.dollars.Theirdifference,comparedtoTobaccoProducts,liesat8.34billionU.S.dollars.ReadmoreNote(s):Denmark,Finland,Iceland,Norway,Sweden;Jan1sttoDec31st2023Source(s):ConsumerMarketInsightsRevenuegrowthofthetobaccoproductsmarketintheNordiccountriesfrom2019to2028,bysegmentRevenuegrowthofthetobaccoproductsmarketintheNordics,bysegment2019-2028E-CigarettesCigarsSmokingTobaccoCigarettes30%25%20%15%10%5%0%-5%-10%201920202021202220232024202520262027202810Description:Overtheforecastperioduntil2028,therevenuechangeisforecasttoexhibitfluctuationsamongthefoursegments.OnlyinthesegmentCigars,asignificantincreasecanbeobservedovertheforecastperiod.Inthissegment,theindicatorexhibitadifferenceof10.65percentbetween2019and2028.ReadmoreNote(s):Denmark,Finland,Iceland,Norway,Sweden;2019to2028Source(s):ConsumerMarketInsightsPriceperunitinthetobaccoproductsmarketintheNordiccountriesfrom2018to2028,bysegment(inU.S.dollars)PriceperunitinthetobaccoproductsmarketintheNordics,bysegment2018-2028CigarettesCigarsSmokingTobacco0.60.60.50.50.40.40.30.30.22018201920202021202220232024202520262027202811Description:Overtheforecastperioduntil2028,thepriceperunitisforecasttoexhibitfluctuationsamongthethreesegments.Overall,theindicatorappearstofollowapositivetrend,astherearemoreincreasingvaluesthandecreasingvaluesexpectedintheindividualsegmentsuntil2028.Amongthem,thesegmentCigarettesachievestherelativelyhighestvaluethroughouttheentireperiod,reaching0.57U.S.dollars.ReadmoreNote(s):Denmark,Finland,Iceland,Norway,Sweden;2018to2028Source(s):ConsumerMarketInsightsTaxesontobaccoproductsinDenmarkin2024TaxesontobaccoproductsinDenmark2024Column11550.91500.9461.37193.54461.37118.510.05Smokingtobacco-fine-cut(inDKK/kilogram)Smokingtobacco-roughly-cut(inDKK/kilogram)*Othersmokelesstobacco(inDKK/kilogram)Cigarettes(inøre/unit)**Chewingtobaccoandsnus(inDKK/kilogram)Cigars/cheroot/cigarillos(inøre/unit)***Rollingpaper(inDKK/unit)12Description:InDenmark,cigarettes,cigars,cigarillos,aswellasrollingpapersaretaxedperunit,whereasothertobaccoproducts(finelyandroughlychoppedsmokingtobacco,chewingtobacco,snusandothersmokelesstobacco)areburdenedperkilogram.Thetaxperkilogramonfinesmokingtobaccoamountedto1550.9Danishkronerin2024.Cigarettetaxwas193.54øreperunit.Inthisyear,thetaxperkilogramonsmokingtobaccoinSwedenamountedto1,997Swedishkronorandcigarettetax[...]

ReadmoreNote(s):Europe,Denmark;2024;*incl.tobaccoproductcoveredwithaluminumcladding,thatisproducedtouseforelectroniccigarettes.**plus1%ofretailprice.***plus10%ofretailprice.

ReadmoreSource(s):DanishMinistryofTaxationTaxesontobaccoproductsinSwedenasofJanuary1,2024(inSEK)TaxesontobaccoproductsinSweden2024Taxin

SEK2241579Smokingtobacco(perkilogram)Chewingtobacco(perkilogram)Snus(perkilogram)526Cigarettes(perunit)*1.84Cigars/cigarillos(perunit)1.6213Description:InSweden,taxesforcigarettes,cigarsandcigarillosareburdenedperunit,whereastheothertobaccoproducts(smokingandchewingtobacco,snus)areburdenedperkilogram.AsofJanuary1,2024,theperkilogramtaxonsmokingtobaccoamountedto2,241Swedishkronorandcigarettetaxwas1.84Swedishkronorperunit.E-cigaretteswerestillexcludedfromtaxesinSweden.InDenmark,theperkilogramtaxonfinesmokingtobaccoamountedto1550.9Danishkronerin2022.[...]

ReadmoreNote(s):Sweden;January1,2024;*plus1%ofretailprice.ReadmoreSource(s):SkatteverketCHAPTER

03InternationaltradeValueoftobaccoandtobaccomanufacturesimportedintoDenmarkfrom2011to2023(inmillionDKK)ImportvalueoftobaccoandtobaccomanufacturesintoDenmark2011-20231,6001,4001,3821,2061,2001,00080060040020001,1431,1021,0891,0591,0431,0191,025994937863828201120122013201420152016201720182019202020212022202315Description:ThevalueoftobaccoandtobaccomanufacturesimportedintoDenmarkfluctuatedintheperiodfrom2011to2023.Asof2023,itpeakedatavalueofroughly1.2billionDanishkroner.

ReadmoreNote(s):Worldwide,Denmark;2011to2023Source(s):StatisticsDenmarkValueoftobaccoandtobaccomanufacturesexportedfromDenmarkfrom2011to2023(inmillionDKK)ExportvalueoftobaccoandtobaccomanufacturesfromDenmark2011-20233,0002,5002,0002,5792,3642,0891,5091,4591,4191,5001,00050001,3721,3691,3541,3551,2481,2471,219201120122013201420152016201720182019202020212022202316Description:ThevalueoftobaccoandtobaccomanufacturesexportedfromDenmarkfluctuatedintheperiodfrom2011to2023.Asof2023,itpeakedatavalueofabout2.6billionDanishkroner,anincreasecomparedtothepreviousyear.

ReadmoreNote(s):Worldwide,Denmark;2011to2023Source(s):StatisticsDenmarkValueofmanufacturedtobaccoimportedintoNorwayfromJanuary2022toOctober2023(inmillionNOK)MonthlyimportvalueofmanufacturedtobaccointoNorway2022-20236005005145055014994664354204174063923844003002001000368371369367348340331331321302294Jan22

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Oct2317Description:IntheperiodrangingfromJanuary2022toOctober2023,thevalueofmanufacturedtobaccoimportedintoNorwayfluctuated.Bytheendoftheshownperiod,theimportvalueamountedto499millionNorwegiankroner.

ReadmoreNote(s):Worldwide,Norway;January2022toOctober2023;Tobacco,manufactured(whetherornotcontainingtobaccosubstitutes)Source(s):StatisticsNorwayValueofmanufacturedtobaccoexportedfromNorwayfromJanuary2023toOctober2023(in1,000NOK)MonthlyexportvalueofmanufacturedtobaccofromNorway2023-202310,0008,9779,0008,0007,0006,0005,0004,0003,0002,0001,00006,4394,0602,7882,3912,3622,4372,2582,1782,1222,0101,7981,3941,3181,2321,14588277567969969059Jan22

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2318Description:IntheperiodrangingfromJanuary2022toOctober2023,thevalueofmanufacturedtobaccoexportedfromNorwayfluctuated.ItwashighestinJuly2022,reachingalmostninemillionNorwegiankroner.Bytheendofthereportedperiod,theexportvalueamountedtoaroundtwomillionNorwegiankroner.ReadmoreNote(s):Worldwide,Norway;January2023toOctober2023;Tobacco,manufactured(whetherornotcontainingtobaccosubstitutes)Source(s):StatisticsNorwayValueoftobaccoandtobaccomanufacturesimportedintoSwedenfrom2010to2022(inmillionSEK)ImportvalueoftobaccoandtobaccomanufacturesintoSweden2010-20223,5003,0002,5002,0002,8662,2342,1151,9601,8641,8361,7651,5681,5351,5001,00050001,3631,31320131,27620101,0792012201120142015201620172018201920202021202219Description:ThevalueoftobaccoandtobaccomanufacturesimportedintoSwedenfluctuatedfrom2010to2022.In2022,theimportvalueoftobaccoandtobaccomanufacturesintoSwedenwasroughly2.9billionSwedishkronor.

ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenValueoftobaccoandtobaccomanufacturesexportedfromSwedenfrom2010to2022(inmillionSEK)ExportvalueoftobaccoandtobaccomanufacturesfromSweden2010-20225,0004,5004,0003,5003,0002,5004,6704,3774,1013,5422,6892,2161,9672,0001,5001,0005001,7901,64920141,53720131,40520126005590201020112015201620172018201920202021202220Description:ThevalueoftobaccoandtobaccomanufacturesexportedfromSwedenincreasedfrom2010to2022.In2022,theexportvalueoftobaccoandtobaccomanufacturesfromSwedenwasroughly4.7billionSwedishkronor.

ReadmoreNote(s):Sweden;2010to2022;ValuesareshownincurrentpricesSource(s):StatisticsSwedenCHAPTER

04SwedishMatchSalesofSwedishMatchfrom2012to2022(inmillionSEK)SalesofSwedishMatch2012-202225,00020,00022,41718,48916,69814,73915,00010,0005,000012,96612,48612,61011,75111,22210,5569,4602012201320142015201620172018201920202021202222Description:ThesalesofSwedishMatchfluctuatedfrom2012to2022.In2012,salesamountedtoroughly12.5billionSwedishkronorandpeakedatapproximately22.4billionSwedishkronorin2022.ReadmoreNote(s):Sweden;2012to2022Source(s):SwedishMatchSalesofSwedishMatchin2022,byproductarea(inmillionSEK)SalesofSwedishMatch2022,byproductarea18,00015,48016,00014,00012,00010,0008,0006,0004,0002,00005,1331,413Lights391SmokefreeCigarsOtheroperations23/statistics/787338/sales-of-swedish-match-by-product-areaIn2022,thesalesofsmokefreeproductswerehighestandreachedroughly15.5billionSwedishkronor,followedbysalesofcigarswithabout5.1billionSwedishkronor.Thecompanysoldlightswithavalueofapproximately1.4billionSwedishkronor.ReadmoreNote(s):Sweden;2022Source(s):SwedishMatchOperatingprofitofSwedishMatchfrom2012to2022(inmillionSEK)OperatingprofitofSwedishMatch2012-20229,0008,4258,2868,0007,0006,0005,0004,0003,0002,0001,00006,9916,4205,3074,8124,5924,0624,0083,8553,7802012201320142015201620172018201920202021202224Description:TheoperatingprofitofSwedishMatchfluctuatedfrom2012to2022.In2012,theoperatingprofitamountedtoroughly4.1billionSwedishkronor,whileitwasabout4.5billionkronorin2022.ReadmoreNote(s):Sweden;2012to2022Source(s):SwedishMatchOperatingprofitofSwedishMatchin2022,byproductarea(inmillionSEK)OperatingprofitofSwedishMatch2022,byproductarea8,0007,0006,0005,0004,0003,0002,0001,00007,5611,641141-214-1,000SmokefreeCigarsLightsOtheroperations25Description:In2022,theoperatingprofitgeneratedwithinthesmokefreeproductssegmentwashighestandreachednearly7.6billionSwedishkronor,followedbycigarswithabout1.6billionSwedishkronor.Thecompany'soperatingprofitgeneratedwithlightshadavalueof141millionSwedishkronor.ReadmoreNote(s):Sweden;2022Source(s):SwedishMatchCHAPTER

05ConsumerpriceindexConsumerpriceindex(CPI)oftobaccoinDenmarkfromJanuary2022toJanuary2023Monthlyconsumerpriceindex(CPI)oftobaccoinDenmark2022-202318016014012010080152.3152.3152.3152.4152.6152.6152.6152.7152.7152.8140.1138.3138.66040200Jan22Feb22Mar22Apr22May22Jun22Jul22Aug22Sep22Oct22Nov22Dec22Jan2327Description:Thisstatisticshowstheconsumerpriceindex(CPI)oftobaccoinDenmarkmonthlyfromJanuary2022toJanuary2023.Inthelatteryear,theCPIoftobaccoinDenmarkwasmeasuredat152.8,wheretheyear2015equals100.

ReadmoreNote(s):Denmark;January2022toJanuary2023Source(s):StatisticsDenmarkConsumerpriceindex(CPI)ofcigarettesinDenmarkfromJanuary2021toFebruary2024Monthlyconsumerpriceindex(CPI)ofcigarettesinDenmark2021-202416014012010080604020028Description:Thisstatisticshowstheconsumerpriceindex(CPI)ofcigarettesinDenmarkmonthlyfromJanuary2021toFebruary2024.InFebruary2024,theCPIofcigarettesinDenmarkwasmeasuredat151.5wheretheyear2015equals100.

ReadmoreNote(s):Denmark;January2021toFebruary2024Source(s):StatisticsDenmarkConsumerpriceindex(CPI)oftobaccoinNorwayfrom2012to2023Consumerpriceindex(CPI)oftobaccoinNorway2012-2023140128.7121.8119.3116.7120100806040200114.9112.9109.810510095.591.387.220122013201420152016201720182019202020212022202329Description:Thisstatisticshowstheconsumerpriceindex(CPI)oftobaccoinNorwayasanannualaveragefrom2012to2023.In2023,theaverageCPIoftobaccoinNorwaywasmeasuredat128.7,wheretheyear2015equals100.

ReadmoreNote(s):Norway;2012to2023Source(s):StatisticsNorwayConsumerpriceindex(CPI)oftobaccoinSwedenfrom2012to2023Consumerpriceindex(CPI)oftobaccoinSweden2012-20231,2001,124.631,063.381,040.061,015.32992.53971.571,0008006004002000953.9939.47916.24872.03865.58845.8420122013201420152016201720182019202020212022202330Description:Theconsumerpriceindex(CPI)oftobaccoinSwedenasanannualaveragehasoverallincreasedfrom2012to2023.In2023,theaverageCPIoftobaccoinSwedenwasmeasuredat1124.63,wheretheyear1980equals100.

ReadmoreNote(s):Sweden;2012to2023Source(s):StatisticsSwedenCHAPTER

06ConsumerbehaviorShareofsmokersinDenmarkin2022,bygenderShareofsmokersinDenmark2022,bygenderMenWomen25%20%15%10%5%22%16%15%11%7%5%0%TotalsmokersDailysmokersOccasionalsmokers32Description:ThisstatisticshowstheshareofsmokersinDenmarkin2022,bygender.Accordingtotheannuallyconductedsurvey,smokingwasgenerallymorecommonamongmenthanwomen,astheshareofsmokerswas22percentofmenand16percentofwomen.Bycomparison,theshareofdailysmokersamountedto15percentofmenand11percentofwomen.ReadmoreNote(s):Denmark;September5toDecember5,2022;2,356*;15-79years;*Thenumberofrespondentswasasfollows:Menn=1,261Womenn=1,095Thesourceaddsthefollowinginformation:"Duetoroundingofnumbers,theremaybea[...]

ReadmoreSource(s):Hjerteforeningen;KræftensBekæmpelse;Lungeforeningen;SundhedsstyrelsenMostcommontypesofcigarettesusedbysmokersinDenmarkin2022MostcommontypesofcigarettesusedbysmokersinDenmark2022Shareofrespondents0%5%10%15%20%25%30%35%40%LightHome-rolled36%17%Doublefilter8%8%MentholTastesotherthanmentholandtobaccoSlim5%4%Organic3%3%3%AddsflavoritselfOther,forexampleherbsNoneoftheabove34%33Description:Accordingtoasurvey,themostcommontypeofcigaretteinDenmarkin2022wasthelightcigarette,usedby36percentofsmokers.Itwasfollowedbyhome-rolled,menthol,aswellasdoublefiltercigarettes.

ReadmoreNote(s):Denmark;September5toDecember5,2022;3,807*;15-79years;Dailyandoccasionalsmokers;*Thenumberofrespondentswasasfollows:Lightn=714Home-rolledn=290Mentholn=159Doublefiltern=158Tastesotherthanmenthol[...]

ReadmoreSource(s):Hjerteforeningen;KræftensBekæmpelse;Lungeforeningen;SundhedsstyrelsenDoyouusesmokelesstobacco?ShareofsmokelesstobaccousersinDenmark2022100%90%80%70%60%50%40%30%20%10%92%4%2%2%0%Yes,dailyYes,occasionallyNo,butIformerlyusedtoNo,Ihaveneverusedit34Description:ThisstatisticshowstheresultofasurveyonsmokelesstobaccousersinDenmarkin2022.Thatyear,ashareoftwopercentofDanesstatedtousesmokelesstobaccodaily,andanothershareoftwopercentstatedtohaveuseditpreviously,butnotanymore.Themajorityofover92percentstatedtoneverhaveusedit.ReadmoreNote(s):Denmark;September5toDecember5,2022;11,816respondents;15-79yearsSource(s):Hjerteforeningen;KræftensBekæmpelse;Lungeforeningen;SundhedsstyrelsenShareofsmokersinNorwayfrom2010to2023,byconsumptionfrequencyShareofsmokersinNorway2010-2023,byfrequencyDailysmokersOccasionalsmokers20%

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7%7%6%4%2%0%2010201120122013201420152016201720182019202020212022202335Description:Inrecentyears,theshareofdailyandoccasionalsmokersshowedanoveralldecreasingtendencyinNorway.Accordingtoasurvey,sevenpercentofadu