高职英语教学课件：U4 Online Sales

OnlineSalesUnit4目录

WarmingUpListeningandSpeakingReadingWritingProfessionalValuesandEthicsSelf-CheckingI.Choosethewordorexpressionfromtheboxandwriteitonthespaceprovidedbeloweachpicture.WarmingUpshoppingcartlivestreamshoppinge-commerceI.Choosethewordorexpressionfromtheboxandwriteitonthespaceprovidedbeloweachpicture.WarmingUpdiscountcouponsWeChatPayonlineshopI.Choosethewordorexpressionfromtheboxandwriteitonthespaceprovidedbeloweachpicture.WarmingUpcashondeliverycustomerreviewdeliverytrackingII.Discussthefollowingquestions.WarmingUpHowmanyonlineshoppingsitescanyouthinkof?2.Whatwasyourlastonlinepurchase?3.Whatshouldbekeptinmindwhileshoppingonline?□Alwaysexaminingproductdetails.□Comparingpricesofsimilarproducts.□Readingcustomerreviews.□Beingwaryofscamsandfrauds.□Checkingthereturnandrefundpolicy.Readthewordsandexpressions.Guesswhatwillhappen.ListeningandSpeakingDialogue1BuyingaNewPhoneOnlineI.Listentothedialogueandfillinthemissinginformation.ListeningandSpeakingonlineitemInternetwebsitepay

forDialogue1BuyingaNewPhoneOnlineII.Listentothedialogueagainandtickoutthecorrectinformation.ListeningandSpeaking□1.Christinaboughthernewphoneonline.□2.Jackhasneverboughtanythingonline.□3.Christinathinksthatbuyingthingsonlineisnoteasy.□4.YouhavetopayforyouritemonlinewithabankcardaccordingtoChristina.□5.Jackisgoingtobuyanewheadphonetonight.√√Dialogue1BuyingaNewPhoneOnline√√III.Role-play.ListeningandSpeakingSupposeyoujustboughtasecond-handitemonasecond-handtradingplatform.Yourpartnerisinterestedinyourshoppingexperience.Makeadialogueandactitoutwithyourpartner.Dialogue1BuyingaNewPhoneOnlineIII.Role-play.ListeningandSpeakingUsefulExpressionsDialogue1BuyingaNewPhoneOnlineReadthewords.Guesswhatwillhappen.ListeningandSpeakingDialogue2YouGotAnotherPackageTodayI.Listentothedialogueandfillinthemissinginformation.ListeningandSpeakingKaren:Yougotanotherpackagetoday.Bella:Great!Karen:Whatdidyou1._________________thistime?Bella:Books,clothes,andshoes.Karen:Wow!That’salotofstuff.Bella:Ilovetoshop2._________________.Shippingisfastandfree.Karen:Butdon’tyouwantto3._________________clothesandshoesonbeforeyoubuythem?Bella:Icanjust4._________________themifIdon’tlikethemortheydon’tfit.Karen:Thatseemslikeawasteoftimetome.Bella:Ilove5._________________dealswithoutleavinghome.orderonlinetryreturnlookingforDialogue2YouGotAnotherPackageTodayII.Listentothedialogueagainandchoosethebestanswer.ListeningandSpeakingWhatdoesBellalovetodo?A.Shoponline.B.Gotothemall.C.Readbooks.2.WhatisfastandfreeaccordingtoBella?A.Ordering.B.Shipping.C.Posting.ABDialogue2YouGotAnotherPackageTodayII.Listentothedialogueagainandchoosethebestanswer.ListeningandSpeaking3.WhatdoesKarenthinkofonlineshopping?A.It’sagreatidea.B.It’sawasteoftime.C.It’stooexpensive.4.WhatdoesBellalovetodowithoutleavinghome?A.Makeclothes.B.Cookmeals.C.Lookfordealsonline.BCDialogue2YouGotAnotherPackageTodayIII.Debatewithyourpartnerontheadvantagesanddisadvantagesofonlineshopping.ListeningandSpeakingUsefulExpressionsDialogue2YouGotAnotherPackageTodayReadingThinkanddiscuss.Whatislivestreaminge-commerce?2.Howdolivestreamingsaleswork?3.Howcanyouattractaudienceinlivestreaming?LivestreamE-Commerce,theFormulaforSuccessfulSalesReadingLivestreamshopping(LSS),alsoknownaslivee-commerce,liveshoppingorliveselling,isanonlineshoppingeventwherethecustomercanmakepurchasesinreal-time,whileavideoshowingproductsisplayed.Theeventcantakeplaceonathird-partyplatform,suchassocialmedia,amobileapp,oradesignatedsubdomainofanonlinestore.LivestreamE-Commerce,theFormulaforSuccessfulSalesReadingLivestreamsessionsareusuallyhostedbyapopularpublicfigure—aninfluencer,acelebrity,orevenaCEOofacompany,whodemonstratesthequalitiesoftheproductsandanswersusers’questions.Whiletheeventlasts,customerscaninteractwiththehost,makevariousrequestsabouttheproducts,andbuywhattheylike.LivestreamE-Commerce,theFormulaforSuccessfulSalesReadingLivestreamshoppingisawaytobuildbrandawarenessandfindnewcustomers.It’safunandentertainingwayforpeopletogettoknowyourproductsandyourbusiness,andbecomeinvolvedwithwhatyoudo.LivestreamE-Commerce,theFormulaforSuccessfulSalesReadingThebestthingaboutlivestreameventsisthattheycanquicklygeneratehugesales.Ifyoudoyourmarketingcampaignwell,peoplewillknowaboutitandwillbelookingforwardtoit.Oncetheystartwatchingandareamused,theycaninviteotherpeopletojoin.Allyouhavetodoisprovidinganexcitingexperiencethey’dwanttosharewithothers.That’swhyit’ssoimportanttochoosetherighthostfortheevent;ithastobesomeonewhocanfascinatepeopleandmakethemwanttobuywhatyou’reselling.LivestreamE-Commerce,theFormulaforSuccessfulSalesReadingForexample,oneofthemostpopularlivestreaminfluencersinChinaoncemanagedtosell15,000lipsticksinfiveminutes.He’sbecomepopularbytryingonlipstickstoshowhowtheyreallylookonthelips,ratherthanjustdemonstrateitonhishandskin.Themoralofthestoryhereisthatifyouapproachliveretailtherightwayandknowyouraudiencewell,youcanmakesalesgothroughtheroof.ReadingReadingReading1.Livestreamshopping(LSS),...,isanonlineshoppingeventwherethecustomercanmakepurchasesinreal-time,whileavideoshowingproductsisplayed.直播购物(LSS)，……是一种在线购物活动，其在向顾客播放视频、展示产品的同时，可以引导顾客进行实时购物。

此句中，关系副词where引导定语从句where...played，用来修饰先行词event。在定语从句中还包含一个由while引导的时间状语从句while...played。Reading2.Allyouhavetodoisprovidinganexcitingexperiencethey’dwanttosharewithothers.你所要做的就是提供给他们想要与他人分享的令人兴奋的体验。该句主语部分是Allyouhavetodo。youhavetodo是省略了关系代词that的定语从句，修饰先行词all。句中provide的宾语anexcitingexperiencethey’dwanttosharewithothers同样含有一个省略了关系代词that/which的定语从句，修饰先行词experience。Reading3.Youcanmakesalesgothroughtheroof。你就可以让销售额飙升。roof意为“屋顶”。因此，gothroughtheroof的意思是“销售额冲破屋顶”，即“销售额飙升”ReadingI.Fillintheblanksofthefollowingmindmapwiththeinformationfromthetext.acelebrityaCEOofacompanysocialmediaamobileappquicklygeneratehugesalesReadingII.MatchthewordswiththeirChinesemeanings.DECAFGIHJBReadingIII.CompletethefollowingsentenceswiththewordsandexpressionsfromExerciseII.Changetheformwherenecessary.1.Technologyhasalways_____________humans.2.Thereisnomagic_____________forproducingwinningproducts.3.Ithinkwe’velearnedalotaboutoneanotherinthis_____________.4.Asuccessful_____________shouldhaveanelementofsurprise.5.Youneverknowwhothatkey_____________willbe!fascinatedsession

formulacampaigninfluencerReadingIII.CompletethefollowingsentenceswiththewordsandexpressionsfromExerciseII.Changetheformwherenecessary.6.Itisnowpossibletoholdavideoconferencein____________onamobilephone.7.Weneedsomeoneto____________newideas.8.What’sthebestwayto____________thisproblem?9.Thisareahasbeen____________(as)aNationalPark.10.Ithasbeen____________thatthisdrugiseffective.real-timegenerate

approachdesignateddemonstratedReadingIV.Readandjudge.WriteT(true)orF(false)accordingtothetext.□1.LSSisanonlineshoppingeventwherethecustomercanmakepurchasesinreal-time.□2.LSSsessionsareusuallyhostedbysomeonewhocanfascinatepeopleandmakethemwanttobuywhathe/sheisselling.□3.Duringthecampaign,customerscannotinteractwiththehost.□4.LSSisawaytoquicklygiveyoursalesaboost,buildbrandawarenessandfindnewcustomers.□5.Evenifyouapproachliveretailtherightwayandknowyouraudiencewell,youcannotmakesalessoar.TTFTFReadingV.Readagainandanswerthefollowingquestions.Whereistheonlineshoppingeventconducted?__________________________________________________________________________________2.Whyarethepopularpublicfiguresinvitedtothelivestreamevent?__________________________________________________________________________________It’sconductedonathird-partyplatform,suchassocialmedia,amobileapp,oradesignatedsubdomainofanonlinestore.Theyareinvitedtodemonstratethequalitiesoftheproductandanswerusers’questions.ReadingV.Readagainandanswerthefollowingquestions.3.What’sthebestthingaboutlivestreamevents?__________________________________________________________________________________4.Howcanyoubesuccessfulasalivestreamshoppinghost?__________________________________________________________________________________Thebestthingaboutliveshoppingeventsisthattheycanquicklygeneratehugesales.Approachingliveretailtherightwayandknowingyouraudiencewell.Reading□Gettingattention.□Arousingdesire.□Creatinginterest.□Convincingofmerits.□Inspiringaction.□Removingmisunderstandings.Writethestepsinthecorrectorderinconvertingapotentialbuyerintoanactualbuyer.Thinkanddiscuss.ReadingOnlineshoppingisbecomingmoreandmorepopularnowadays.Thankstonewandgrowingtechnology,wecanbuyalmostanythingonline.Thoughithasbeencriticizedforsomereasons,itsstrengthsaremuchmoresignificantthanitsdrawbacks,asitisagreatboontofamiliesineverycorneroftheworld.AdvantagesandDisadvantagesofOnlineShoppingReadingThemaindrawbackofonlineshoppingisthatithasmadetheenvironmentalpollutionworld-wideworsebecauseofthedeliveryofgoodsboughtviatheInternet.Enormousplasticsbagsareusedfarmorethaneverbefore,creatingdisastrousimpactsonenvironment.Alessobviousdisadvantageliesinthedeceptiveadvertising.Inordertomaketheirproductsmorevisuallyappealing,onlinevendorstendtobeautifytheproductsthroughphotoediting,whichmaygiveconsumersafalseimpressionandthusinducethemtobuythegoods.AdvantagesandDisadvantagesofOnlineShoppingReadingHowever,makingpurchasesonlinehasseveralbenefits.Animportantbenefitisthatitiseasier,fasterandprovidesmoreconvenientaccessthanitsbricks-and-mortarcounterparts.AsthesloganofMatalan,aBritishfashionandhomewareretailer,goes,“clickandcollect”,buyers’itemsarejusta“mouseclick”away.Withawiderangeofproductsattheirfingertips,consumersareempoweredtochoosebetweendomesticandinternationalmarkets.AdvantagesandDisadvantagesofOnlineShoppingReadingThisinparticularhaschangedpeople’slifestylegreatlyinruralareas,wherepeoplewerepreviouslylimitedbydistanceandtransportationandhadtotraveltofarawaytownsorcitiestobuynecessities.Anotherbenefitofonlineshoppingisthatitprovidesconsumerswithaplatformtocomparesimilarproductsbeforeplacinganorder.ItistheInternetthatenablesshoppingaroundmuchmoreefficientanddecision-makingmorerational.AdvantagesandDisadvantagesofOnlineShoppingReadingReadingReadingI.Readandchoosethebestanswer.1.Onlineshoppinghasbecomeeasy,fastand_______________.A.freshB.convenientC.important2.Onlineshoppinghasmadetheenvironmentalpollutionworld-wide_______________becauseofthedeliveryofgoodsthanshoppinginphysicalstores.A.worseB.betterC.bestBAReadingI.Readandchoosethebestanswer.3.Alessobviousdisadvantageliesinthe_____________advertisingwhichmaygiveconsumersafalseimpression.A.attractiveB.deceptiveC.beautiful4.Thereareawiderangeofproductsonlinewhichenableconsumersto_____________betweendomesticandinternationalmarkets.A.buyB.accessC.chooseBCReadingI.Readandchoosethecorrectanswer.5.People’slifestylechangedgreatlyespeciallyin___________wherepeoplepreviouslyhadtotravelfarawaytobuygoods.A.ruralareasB.townsC.cities6.Itisthe___________thatenablesshoppingaroundmuchmoreefficientanddecision-makingmorerational.A.platformB.onlinevendorC.InternetACReadingII.Fillineachblankwiththeproperformofthewordgiveninthebox.Shesaidthatno_____________personwouldeverbehavelikethat.2.Nothingwould_____________metotakethejob.3.Herspeechmadeadeep_____________oneveryone.rationalimpactinduceReadingII.Fillineachblankwiththeproperformofthewordgiveninthebox.4.Theserviceatthehotelis_______________andfriendly.5.Thisisthemajor_______________ofthenewsystem.efficientdrawbackReadingIII.Trytomakeasmanysentencesaspossiblewiththegivenpatterns.thanksto...E.g.Thankstonewandgrowingtechnology,wecanbuyalmostanythingonline.________________________________________________________________________________ReadingIII.Trytomakeasmanysentencesaspossiblewiththegivenpatterns.2.inparticularE.g.Thisinparticularhaschangedpeople’slifestylegreatlyinruralareas._________________________________________________________________________________ReadingIV.Thinkdeeply.1.Whichisthebetter,onlineshoppingorofflineshopping?_________________________________________________________________________________2.Whatisyourbiggestconcernaboutonlineshopping?__________________________________________________________________________________Writing投诉信投诉信（letterofcomplaint）一般是指在日常生活中或商务活动中对恶劣的服务态度、劣质的产品等向有关机构或人员写信提出投诉的信件。投诉信一般包括以下三个部分。1.开头：自我介绍，说明投诉的内容，表明本信的目的和要求。2.正文：说明情况，告诉对方你因此受到的伤害或不便，提出解决问题的建议。3.结尾：表达希望问题得到快速、恰当解决的强烈愿望，希望尽快得到满意的答复。WritingSamplesWritingUsefulLanguage●I’mwritingtoexpressmydissatisfactionabout...●I’mwritingtocomplainabout...●Ihatetobringthisup,butitishardformetounderstand...●Iwouldliketodrawyourattentiontotheproblem/faultthat...●Isincerelyhopethatyouwilllookintothematterseriously.WritingUsefulLanguage●Iwouldappreciateitverymuchifyoucould...●Tosolvetheproblem,itisadvisableforyouto...●Iwouldliketohavethismattersettledbytheendof...●Pleasebeawarethatifmyexpectationsarenotmet,Iwill...●I’llinsistonafullrefundif...WritingTipsforaLetterofComplaint●Mentiontheitempurchasedwiththedateandplaceofpurchase.●Explaintheproblemwiththeproduct.●Concludebyrequestingthattheconcernedauthorityeitherrepairtheproductorreplaceit.●Beamaximumof60words.●Includecompensationsiftherepairsthatareundertakenaren’tsatisfactory.WritingWritingPracticeSupposeyouareLiMing.Youhaveboughtabrand-newminirefrigeratorfromanonlinestore.Butmuchtoyourdisappointment,itcouldnotworkproperly.Completealetterofcomplaintaccordingtothegiveninformation.WritingWritingPracticecomplainsurprisemini

refrigeratorSir/Madamwork

properlyreplaceconsiderationLiMingreplyProfessionalValuesandEthicsWhatIsGoodCustomerService?AsChinagrowsricher,Chineseconsumersarebecomingmoreawareofandmoreinsistentonqualityservice