全球消费电子市场前景及投资研究报告-培训课件外文版2024.5

INDUSTRIES

&

MARKETSConsumer

Electronics:

marketdata

&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsMarket

OutlookOverviewComputing11513715948DronesMarketSizeGamingEquipmentMarketInsightsMarketDriversConsumerInsightsTrends1528334044AppendixProductOverviewAuthor182183KeyPlayersMarketsTV,Radio&MultimediaTVPeripheral

DevicesTelephony4971932STATISTAMARKET

INSIGHTSThis

reportis

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

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guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

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and/or

customize

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Usecases:

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decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:/outlook/Goto

Market

Insights3CHAPTER

01Market

Overview•

Market

definition•

Market

segmentation•

Key

takeawaysA

life

without

Consumer

Electronics

is

unimaginable

in

the

modern

worldOverview:

Market

definitionMarket

definitionInscopeOutof

scopeConsumer

electronics

refers

to

arange

ofelectronic

devices,

appliances,andgadgetsdesigned

foreveryday

usebyindividuals.Themarket

is

highly

diverse

andencompasses

variousproduct

categories

suchas

personal

computingdevices,audioandvideo

systems,

mobile

devices,

and

smart

home

technology.

Theseproducts

aredeveloped

with

theaim

of

enhancingpersonal

productivity,communication,

andentertainment.

Technological

advancements,

shiftingconsumer

preferences,

and

agrowing

desire

forcost-effective,

easy-to-use,

andhigh-performance

devices

aresome

ofthefactorspropelling

the

consumerelectronics

market.Thismarket

includes:•TV,RadioandMultimedia•PhonesThismarket

excludes:•Household

appliances•Smart

remotes

withadisplayortouchscreen•Computingdevices

and

equipment•TVPeripheral

Devices•Drones•Smart

displays(smart

speakers

withatouchscreen)Themarket

comprises

revenue,

average

revenue

percapita,volume,

averagevolume

per

capita,

andprice.

Figuresare

generated

through

bothonlineandofflinesales

channelsandincludespending

byconsumers

(B2C)

and

enterprises

(B2B).Key

players

inthe

market

arecompanies

likeApple,Samsung,Huawei,

HP,Dell,andSony.These

companies

areleaders

in

theirrespective

segments

and

areknown

fortheirinnovativeproducts,brandreputation,and

extensive

distributionnetworks.•Video

game

consoles

andVRdevices5Sources:

Statista

Market

Insights

2023Consumer

Electronics

market

consists

of

six

sub-segmentsOverview:

Market

segmentationTV,Radio&MultimediaComputingTVPeripheralDevicesConsumerElectronicsDronesGamingEquipmentTelephony6The

Telephony

segment

accounts

for

the

biggest

share

in

the

ConsumerElectronics

market

with

a

revenue

of

US$

473.10

billionOverview:

Key

takeawaysHighlightsRevenue

intheConsumer

Electronics

market

amountstoUS$1012bn

in2022.

Themarket

isexpected

to

grow

annuallyby2.32%

(CAGR(1)

2023-2028).Themarket's

largest

segment

isthesegment

Telephony

with

amarket

revenue

ofUS$473.10bn

in2022.Inglobalcomparison,

most

revenue

isgenerated

inChina

(US$223.30bn

in2022).Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$129.68

aregenerated

in2022.Inthe

Consumer

Electronics

market,

30.6%

oftotal

revenue

will

begeneratedthroughonline

salesby2023.Inthe

Consumer

Electronics

market,

volume

is

expected

toamountto8,974.00mpieces

by2028.

TheConsumer

Electronics

market

is

expected

toshow

avolumegrowth

of

1.3%

in2024.Theaverage

volume

perperson

inthe

Consumer

Electronics

market

isexpected

toamount

to

1.08pieces

in2023..7Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023CHAPTER

02Market

Size•

Worldwide

revenue•

Worldwide

average

revenue

per

capita•

Worldwide

market

volume•

Worldwide

volume

percapita•

Worldwide

average

price

perunit•

Worldwide

saleschannelWorldwide

Consumer

electronics

revenue

will

reachUS$1177

billion

by

2028Market

size:

Worldwide

(1/6)Revenue

inbillionUS$2.3%(1)1,052.01,177.01,143.01,108.01,078.01,057.01,047.01,012.0984.5975.1940.6201820192020202120222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023Average

revenue

per

capita

for

the

Consumer

Electronics

market

is

estimated

toincrease

at

a

CAGR(1)

of

1.3%

from

2018

to

2028Market

Size:

Worldwide

(2/6)Averagerevenue

percapita

inUS$1.3%(1)146.9143.8140.2140.6137.9136.9135.1131.9131.8132.9128.52018201920202021202220232024202520262027202810

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023Consumer

Electronics

volume

is

estimated

to

increase

at

a

CAGR(1)

of

1.5%

from2018

to

2028Market

Size:

Worldwide

(3/6)Volume

inmillionpieces+1.5%(1)8,318.09,014.08,857.08,690.08,547.08,559.08,426.08,262.08,070.07,749.07,804.02018201920202021202220232024202520262027202811

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023Consumer

Electronics

volume

per

capita

is

projected

to

remain

constantbetween

2018

and

2028Market

Size:

Worldwide

(4/6)Averagevolume

per

capita

inpieces1.21.11.131.121.111.111.101.00.90.80.70.60.50.40.30.20.10.01.081.091.091.061.061.062018201920202021202220232024202520262027202812Sources:

Statista

Market

Insights

2023Consumer

Electronics

average

price

per

piece

are

estimated

to

increase

from2018

to

2028Market

Size:

Worldwide

(5/6)Averagepriceperpiece

inUS$140130.60129.00127.50126.40125.90125.00125.40124.20123.70121.40119.201201008060402002018201920202021202220232024202520262027202813Sources:

Statista

Market

Insights

2023Offline

sales

continue

to

dominate

the

global

Consumer

Electronics

marketMarket

Size:

Worldwide

(6/6)Online/offlinerevenue

distribution20.779.322.628.529.030.669.533.333.538.142.544.077.371.571.066.766.561.957.556.02018201920202021202220232024202520262027OfflineOnline14Sources:

Statista

Market

Insights

2023CHAPTER

03Market

Insights•

Analystopinion•

Worldwide

market

comparison•

Regional

comparison•

Country-level

comparisonEmerging

players,

5G

networks,

smart

homes,

and

AR/VR

advancements

are

keyfactors

fueling

competition

and

growth

in

the

Consumer

Electronics

marketMarket

Insights:Analyst

opinionIn2022,

the

Consumer

Electronics

market

facedaminor

contraction

primarily

duetothe

market

saturationof

smartphones

andarebound

inthe

demand

forcomputing

devices

compared

to

theprevious

year.

Thisdipinthemarket

was

alsoaugmented

reality,

which

are

becoming

increasingly

significant

components

of

theoverall

market.

Assuch,the

competition

intheConsumer

Electronics

market

isintensifying,with

established

and

emerging

players

vyingformarket

shareandattributedto

theeconomic

slowdown,

surging

inflationrates,andincreased

energy

consumer

attention.prices,

which

contributed

todecreased

consumer

spendingon

homeMoving

forward,

we

anticipatethatseveral

trendswill

fuel

furthergrowth

intheentertainment

equipment.

Overall,

the

Consumer

Electronics

market

generated

atotalrevenue

of

US$987

billion

in2022,

representing

a4.4%

decline

from

theprevious

year.Consumer

Electronics

market,

including

theemergence

of5G

networks,

the

surgingpopularity

ofsmart

homes,

and

advancements

inaugmented

and

virtualrealitytechnologies.

These

trendsare

set

to

transform

aworld

thatisbecomingincreasingly

digitaland

interconnected,

creating

aplethora

of

opportunities

fortheConsumer

Electronics

market

to

expand.

Assuch,we

expect

this

market

tobenefitsignificantlyfrom

thesedevelopments

inthe

coming

years.TheConsumer

Electronics

market

is

dominated

byestablished

and

well-knowncompanies,

including

Apple,Samsung,Huawei,

andSony.These

companies

holdadominantposition

invariousproduct

categories

suchassmartphones,

televisions,home

appliances,andgamingconsoles.

Nevertheless,

emerging

players

aregainingtraction

inthe

market,

with

Xiaomi

being

aprime

example.

Known

primarily

foritssmartphones,

Xiaomi

hasbeen

making

notableprogress

inthe

industry.Additionally,tech

giants

such

asGoogle

and

Meta

aremaking

stridesinvirtualand16Sources:

Statista

Market

Insights

2023The

TV

Peripheral

Devices

has

the

highest

growth

potential

with

a

CAGR(1)

of7.7%

from

2022

to

2028Market

Insights:Worldwide

market

comparisonRevenue

inbillionUS$+2.9%(1)560.1473.1+1.8%(1)348.5312.7+2.5%(1)209.9180.7+3.1%(1)37.7+7.7%(1)(1)+4.5%3.631.315.9TVPeripheral

Devices10.24.7TelephonyComputingTV,Radio&MultimediaGaming

Equipment2028Drones202217

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023With

revenue

of

US$

465

billion,

Asia

is

the

biggest

marketamong

selectedregions,

in

2022Market

Insights:Regional

comparison

(1/5)Revenue

inbillionUS$+2.5%(1)540.2465.0+1.6%(1)+2.5%(1)286.3261.0233.4201.1+6.1%(1)103.0+1.9%(1)72.312.614.120222028202220282022

2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania18

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023With

average

revenue

per

capita

of

US$

305.4,

Australia

&

Oceania

is

the

biggestmarketamong

selected

regions,

in

2022Market

Insights:Regional

comparison

(2/5)Averagerevenue

percapita

inUS$+0.8%(1)319.9+2.5%(1)275.2+0.9%(1)273.8305.4259.7236.8+1.9%(1)115.7+3.7%(1)103.673.358.92022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania19

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023With

volume

of

4.1

billion

pieces,

Asia

is

the

biggest

marketamong

selectedregions,

in

2022Market

Insights:Regional

comparison

(3/5)Volume

inbillionpieces+1.9%(1)4.64.1+0.9%(1)+2.4%(1)1.91.8+2.0%(1)1.51.30.90.0%(1)0.80.10.12022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania20

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Consumer

Electronics

volume

percapita

in

2028Market

Insights:Regional

comparison

(4/5)Volume

percapita

inpieces2.01.72.01.81.91.81.91.91.91.91.91.91.91.91.82.01.51.00.50.01.91.91.81.81.81.81.81.81.81.71.01.71.01.60.91.60.91.60.91.60.91.60.91.60.91.00.70.90.70.90.70.70.70.70.70.70.60.60.620182019202020212022Africa2023Americas20242025202620272028EuropeAsiaAustralia&Oceania21Sources:

Statista

Market

Insights

2023Australia

&

Oceania

has

the

biggest

market

in

Hot

Drinks

price

per

unit

in

2028Market

Insights:Regional

comparison

(5/5)Price

perunit

inUS$154.8154.818016014012010080141.5146.2151.6

166.2152.2166.2146.3166.8147.2167.6165.3144.2164.6144.1165.4145.2153.5153.2160.9159.4159.1139.4143.9151.7155.4148.2118.3110.8145.5114.4140.1118.5139.1114.8138.3113.3132.9111.8116.4107.6114.6112.8110.8114.092.9104.4101.197.695.789.182.881.578.2604020020182019202020212022202320242025202620272028EuropeAfricaAmericasAsiaAustralia&Oceania22Sources:

Statista

Market

Insights

2023With

a

revenue

of

US$

225.6

billion,

China

has

the

biggest

Consumer

Electronicsmarket

in

2022Market

Insights:Country-level

comparison

(1/5)Revenue

inbillionUS$+2.1%(1)255.1225.6+1.5%(1)170.0155.4+1.0%(1)32.30+1.2%(1)+1.6%(1)34.3027.329.321.924.12022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom23

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023The

United

Kingdome

has

the

highest

average

revenue

per

capita,

amounting

toUS$471.1

in

2022Market

Insights:Country-level

comparison

(2/5)Averagerevenue

percapita

inUS$+1.0%(1)+0.7%(1)490.4491.5471.1464.3+1.4%(1)363.3+1.3%(1)351.7334.5325.2+1.9%(1)173.4154.92022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom24

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023With

volume

of

1.8

billion

pieces,

China

is

the

biggest

market

among

selectedcountries,

in

2022Market

Insights:Country-level

comparison

(3/5)Volume

inbillionpieces+1.8%(1)2.01.8+1.6%(1)1.11.00.0%(1)0.0%(1)0.0%(1)0.20.20.20.20.10.12022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom25

Notes:(1)

CAGR:

Compound

Annual

GrowthRateSources:

Statista

Market

Insights

2023With

volume

per

capita

of

2.9

pieces,

the

United

States

is

the

biggest

marketamong

selected

countries,

in

2022Market

insights:Country-level

comparison

(4/5)Volume

percapita

inpieces3.53.12.73.12.73.13.02.52.03.02.52.03.02.52.02.03.02.52.02.03.02.52.02.02.92.62.92.52.92.53.02.52.01.51.00.50.02.52.02.02.01.92.02.01.91.91.91.91.91.91.91.21.91.31.41.31.31.31.31.21.21.21.220182019202020212022202320242025202620272028UnitedStatesChinaGermanyFranceUnitedKingdom26Sources:

Statista

Market

Insights

2023With

price

per

piece

of

US$

187,

the

United

Kingdom

is

the

biggest

marketamong

selected

countries,

in

2022Market

Insights:Country-level

comparison

(5/5)Price

perkilogram

inUS$172.4176.5171.8178.1179.5175.5171.9174.8171.9194.2166.0173.6191.8191.4192.4193.2169.6171.9190.220015010050169.4

187.0167.5163.7163.1

179.6169.1168.2180.9169.8137.9159.5

173.7

160.4159.2120.7159.8123.0160.3

171.4

160.8171.6158.5118.1171.2152.9146.4154.1154.5

134.4133.9146.5127.9126.8127.8125.402018201920202021UnitedStates2022202320242025202620272028ChinaGermanyFranceUnitedKingdom27Sources:

Statista

Market

Insights

2023CHAPTER

04Market

Drivers•

Summary•

Smartphone

penetration•

Smart

home

penetration•

5G

phones

penetrationThe

Consumer

Electronics

market

is

especially

driven

by

smartphone

and

smarthome

penetrationMarket

Drivers:

SummaryTheConsumer

Electronics

market

is

influenced

byvariousdemographic,

economicandtechnological

developments,

but

two

market

drivers–

smartphone

andsmarthome

penetration

–

haveaparticularly

strong

impacton

the

market.New

technologies,

likesmart

home

devices,

which

canbecontrolled

with

asmartphone,

depend

on

the

continuousspread

of

smartphones.

Thetrend

towardsasmart

andconnected

home

isconstantly

pushing

new

smart

devices

intothemarket

and

is

thus

anessential

market

driver.Onereason

forthisisthesizeof

theTelephony

segment,

which

isdominated

bysmartphones.

Ithasthe

highest

sales

withintheConsumer

Electronics

market.

In2021,

91%

of

Americans

and87%

ofGermans

usedtheirsmartphone

atleast

onceamonth.

Accordingly,sales

volume

growth

isslowing

down,

because

most

peoplealready

own

asmartphone,

yet

revenues

remain

high.Theglobalmarket

penetration

of

smartphones

hasanimpacton

internet

usageandonwhat

kind

of

futuretechnologies

come

tomarket.

Inotherwords,

ahighersmartphone

usagemeans

amore

receptive

market

fornew

applications,newinvestments

andinnovations.29Sources:

Statista

Market

Insights

2023South

Korea,

UK

and

Norway

had

the

highest

smartphone

penetration

rateworldwide

in

2021Market

Drivers:

Smartphone

penetrationSmartphone

penetration

isdefinedasthepercentage

oftotal

populationusingasmartphone

atleast

once

amonth.Themost

highlydeveloped

markets

reach

asmartphone

penetration

of

over

85%,

among

theUnitedStates,the

UnitedKingdomand

Norway.

Thesmartphone

penetration

ratesinChina

andFrancearesimilar,

at62%

to67%.

By

2025,

smartphone

penetration

inthose

countries

isexpected

tobearound80%.

Worldwide

salesvolume

growth

ofsmartphones

isslowing

down

gradually,sincethemarket

penetration

ofsmartphones

isalreadyvery

high

(>65%)

inmost

countries.

Therefore,

smartphone

manufacturersarepushing

thelimitsofwhat

mobile

phonesare

capableof,interms

of

soundandvision,storage

capacity

and

speed,

to

keep

demand

levels

high.Smartphone

penetration92%93%Norway92%94%UKU.S.91%94%87%92%GermanyFranceAsconsumers

get

accustomed

tousing

their

smartphones

foreverything,

theyexpect

aseamless

interaction

withother

devices,

which

leadsto

trendssuchasintegratedecosystems.

Smartphonepenetration

also

affectsother

areas

andmarkets:

Withthespread

of

smartphones,

mobile

websites

andpayment

methodshavechangedsignificantlyover

ashort

period

oftime.

Consumers

usetheirsmartphones

more

andmore

often

to

research

andpurchaseproducts

ratherthantheirdesktop

PCs.80%87%72%China86%92SouthKorea932021202530Sources:

Statista

Market

Insights

2023,

Statista

DigitalMarket

Insights

2023By

2025,

73%

of

households

in

the

UK

will

be

smart

homesMarket

Drivers:

Smart

home

penetrationSmart

homes

cancontrol,

monitor

andregulate

security,

energy

management,home

entertainment

devices

and

smart

home

appliances.

Withsmart

speakerssuchasGoogle

Home

and

Amazon

Echo,thesmart

home

canbecontrolled

byvoice

command.

Smart

home

penetration

isdefined

as

the

shareof

smart

homes

inthe

total

numberof

privatehouseholds

inthe

context

ofone

year.Smart

home

penetration73%60%62%57%48%53%44%53%52%45%46%40%54%Big

companies

likeGoogle,

Samsung,Amazon,andMicrosoft

invest

heavily

insmarthome

technology,

although

itisnottheirprimary

interest,

butratherserves

as

adriver

fortheircore

business.

Withsmart

home

technology,

companies

canensuretheirdominance

and

enlarge

theirecosystems.

Themassive

demand

forsmarthome

devices

and

equipment

is

drivingtheConsumer

Electronics

market,especially

the

home

entertainment

and

telecommunication

section.39%46%41%32%38%36%27%27%25%20%17%17%15%TheU.S.is

apioneer

inthefieldof

smart

homes.

Currently

40%

of

Americans

haveadigitallyconnected

home.

By

2025,

the

number

ofsmart

homes

will

reach

almost60%.

Similartothe

U.S.,the

smart

home

penetration

rate

isalsorising

sharplyinNorway

and

theUK.Incomparison,

smart

homes

arenot

yet

aswidespread

inFrance

and

China,

where

theycurrently

account

forapproximately

17%

and

15%

oftotalhouseholds.19%20212022202320242025U.S.NorwayUKGermanyFranceChina31Sources:

Statista

Market

Insights

2023,

Statista

DigitalMarket

Insights

2023By

2025,

over

70%

of

smartphones

sold

worldwide

will

be

5G

phonesMarket

Drivers:

5G

phonespenetration5G

phonespenetration(1)100%5G

-thenew

generation

inmobile

communications,

was

released

in2019,

andasofMarch

2021,

132

countries

aroundtheglobehavebegun

to

invest

inthistechnology.

5G

networks

arethelatest3GPP

standard

–

with

itsspeed

between

10and100

times

fasterthan

4G.90%80%70%60%50%40%30%20%10%0%Largely

thanks

tothismassive

increase

inspeed,5G

isexpected

to

revolutionizemobile

communications

and

enables

thedigitalizationof

manynew

aspects

ofeveryday

life.Perhapsthe

most

important

aspect

forfutureinnovation

of

5G

technology

is

theabilityto

transfer

massive

amountsof

data

inreal-time.

5G

could

serve

as

the

basisfora"Fourth

IndustrialRevolution"

and

provide

theconnectivity

required

forsmartcitiesof

the

future.

Inadditionto

these

macro-level

benefits,thistechnology

willalsobringease

andefficiency

to

thelives

ofcountless

individualsaroundtheworld.20212022Worldwide2023Europe2024Asia

Africa2025Americas32

Notes:(1)

5G

phones

penetration

ratesare

estimated

basedon

the

volume

salesof

5G-enabled

phones

in

smartphonesSources:

Statista

Market

Insights

2023,

Statista

DigitalMarket

Insights

2023CHAPTER

05Consumer

Insights•

Summary•

Regional

comparisonConsumers

havespecific

wishes

when

it

comes

to

new

technologyConsumer

Insights:SummarySmart

devicesThe

cinematic

experienceIndependent

media

streamingMore

andmore

consumers

adoptsmart

devices,

likesmart

TVs

or

smart

speakers.

Aftercontrol

bytouchhadreplaced

the

useof

keys,now

voice

control

istakingover.Thenextstep

inthe

direction

of

abetterimage

qualityiscalled

HDR–

HighDynamic

Range

–

with

anevengreater

dynamicandcolor

spectrum.

New

TVsetssuch

devices.

Whether

onthesmartphone,

tablet,TVor

HiFiasLG'sspecial

PhosphorLEDsor

SamsungQLEDensure

astrongly

improved

cinematic

experience.Onglobal

average,

almost

half

of

allinternet

userswant

to

beableto

usetheirdigitalmedia

on

allboxes,

the

useof

digitalmedia

hasbeen

asconvenientanduncomplicated

aspossible.While

the

awareness

ofsmart

devices

isalready

veryhigh,manypeople

arestillcautiousand

skepticalaboutsecurity

and

dataprivacy

issues.Mainly

consumers

inAfricaandSouthAmerica

express

Thisismainly

dueto

download

andstreamingastrong

desire

formore

intenseaudiovisualexperiences,

while

consumers

inthe

U.S.,the

UK,andGermany

attachmuchless

importance

toit.services,

suchasNetflix,Huluand

Amazon,butisalsobeneficiary

fortheecosystems

of

Appleor

Microsoft.Nevertheless,

adoption

isrising

and

countries

liketheU.S.are

pioneers

inthe

useof

smart

TVs

andsmartspeakers.34Sources:

Statista

GlobalConsumer

Survey

as

of2022The

UK

is

ahead

of

the

game

in

terms

of

smart

speaker

adoptionConsumer

Insights:Regional

comparison

(1/5)Theshareof

internet

users

accessing

the

internet

viasmart

devices

hasgrownrapidlyinthepastyears.Share

ofinternetusersusing

asmart

TV/smart

speakerstoaccesstheinternetin

%SmartspeakersOnaverage,

43%

of

the

world’s

internet

users

already

useasmart

TVto

access

theInternet(1).

Especially

inMexico,

ArgentinaandBrazil,

the

useof

smart

TVs

to

accessthe

internet

isalready

very

common.Ø43%UnitedKingdomIndia403530252015105Themarket

forsmart

speakers

is

stillsmall,but

thefirstdevices

turnedouttobeagreat

success

andmass

market

adoptionis

onlyamatter

oftime.

Onglobalaverage,

11%

go

online

viaasmart

speaker1.

Especially

inthe

United

Kingdom,thedevices

are

already

well

received,

with

38%

usingthem.ChinaSpainMexicoItalyUnitedStatesCanadaAustraliaGermanySwedenAustriaPolandFranceBrazilNetherlandsArgentinaNigeria

SouthAfricaFinlandØ11%SouthKoreaMoroccoJapan00510

15

20

25

30

35

40

45

50

55

60

65

70

75SmartTV35

Notes:(1)

Averageonly

includes

54

countries

coveredin

the

Statista

Global

Consumer

Survey2020;

Question:

Which

ofthese

devices

do

youregularlyuse

with

an

internet

connection?

Multi

pick;

n=64,358Sources:

Statista

GlobalConsumer

Survey

as

of2022Over

one

quarter

of

the

U.S

and

the

UK

onliners

own

s