欧洲酒店行业市场前景及投资研究报告-培训课件外文版2024.6希尔顿

INDUSTRIES

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MARKETSHotelindustryinEuropeCHAPTER

01OverviewRevenueofthetravelandtourismmarketinEuropefrom2018to2028,bysegment(inbillionU.S.dollars)TravelandtourismrevenueinEurope2018-2028,bysegmentPackageHolidaysHotelsVacationRentalsCruises350300250200150100500201820192020202120222023202420252026202720283Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2028.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallfourdifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentPackageHolidaysstandsoutwiththehighestvalueof136.24billionU.S.dollars.ReadmoreNote(s):Europe;2018to2028Source(s):MobilityMarketInsightsRevenueofthehotelmarketinEuropefrom2017to2023,withaforecastuntil2028(inbillionU.S.dollars)HotelmarketrevenueinEurope2017-2028140121.6119.7117.7115.6120113.4111102.399.2398.1696.2110080604020034.39202126.24202020172018201920222023202420252026202720284Description:TherevenueofthehotelmarketinEuropesawsignificantgrowthin2023,reachinganestimated111billionU.S.dollars.Thisfigureimprovedgreatlyover2020and2021,whentheEuropeanhotelmarketwashithardbythecoronavirus(COVID-19)pandemic.Whenlookingattheforecastrevenueofthismarket,itwaspredictedtoseeyear-over-yeargrowthfrom2024onwards.

ReadmoreNote(s):Europe;2017to2023Source(s):MobilityMarketInsightsRevenueofthehotelmarketinEuropefrom2017to2023,withaforecastuntil2028,byregion(inbillionU.S.dollars)HotelmarketrevenueinEurope2017-2028,byregionCentral&WesternEuropeSouthernEuropeNorthernEuropeEasternEurope1401201008060402002017201820192020202120222023202420252026202720285Description:Central&WesternEuropewastheEuropeanregionwiththehighestrevenueinthehotelmarketin2023,generatingjustover68billionU.S.dollars.Theregionwiththesecond-highestrevenuethatyearwasSouthernEurope.Revenueacrossallregionswasforecasttoseeyear-over-yeargrowthupto2028.ReadmoreNote(s):Europe;2017to2023Source(s):MobilityMarketInsightsSalesdistributionofthehotelmarketinEuropefrom2017to2023,withaforecastuntil2028,bychannelShareofhotelmarketsalesinEurope2017-2028,bychannelOnlineOffline120%100%15%14%86%202818%17%20%23%22%78%26%25%29%28%30%80%60%40%20%0%85%82%83%80%77%74%75%71%72%70%201720182019202020212022202320242025202620276Description:In2023,themajorityofhotelmarketsalesinEuropeweremadeonline,atanestimated78percent.TheshareofEuropeanonlinehotelsaleshasseensteadygrowthsince2017,andthisyear-over-yeargrowthisforecasttocontinueuntil2028.

ReadmoreNote(s):Europe;2017to2023Source(s):MobilityMarketInsightsRealpercapitaconsumerspendingonrestaurantsandhotelsinEuropefrom2014to2029(inU.S.dollars)RealpercapitaconsumerspendingonrestaurantsandhotelsinEurope2014-20291,4001,2001,000800600400200020142015201620172018201920202021202220232024202520262027202820297Description:TherealpercapitaconsumerspendingonrestaurantsandhotelsinEuropewasforecasttoincreasebetween2024and2029byintotal39U.S.dollars(+3.37percent).Thisoverallincreasedoesnothappencontinuously,notablynotin2028.Therealrestaurants-andhotels-relatedpercapitaspendingisestimatedtoamountto1,194.59U.S.dollarsin2029.ReadmoreNote(s):Europe;2014to2029;allvaluesareestimatesSource(s):Year-over-yearmonthlychangeinnumberofhotelbookingsworldwidefrom2020to2023,byregionChangeinmonthlynumberofhotelbookingsworldwide2020-2023,byregionAfricaAmericasAsiaandthePacificEuropeMiddleEast700%600%500%400%300%200%100%0%-100%-200%8Description:Theyear-over-yearmonthlychangeinthenumberofhotelbookingsworldwidedecreasedacrossallregionsduringMarchandApril2020.ThemostextremedeclineinnumberofhotelbookingswasseeninAfricainApril2020,at-94percent.Thesharpdecreaseinhotelsearcheswasduetotheimpactofthecoronavirus(COVID-19)pandemiconinternationaltravelandthehotelindustry.ReadmoreNote(s):Worldwide;January2020toOctober2023Source(s):Sojern;WorldTourismOrganization(UNTourism)Harmonizedindexofconsumerprices(HICP)inflationrateforhotels,motels,inns,andsimilaraccommodationestablishmentsintheEuropeanUnion(EU-27)fromDecember2017toFebruary2024HICPinflationrateforhotelsandsimilaraccommodationintheEU2017-202425%20%15%10%5%0%-5%-10%9Description:InFebruary2024,theinflationrateforhotels,motels,inns,andsimilaraccommodationestablishmentsintheEuropeanUnionwas5.2percent.WhileFebruary2024'sinflationratedeclinedsignificantlycomparedtothepeakreportedinJune2022,itstillrepresentedoneofthehighestfiguresrecordedsinceDecember2017.Bycontrast,hotelsandsimilarestablishmentsintheEUreportedanegativeinflationrateof7.6percentinSeptember2020.

ReadmoreNote(s):EU;December2017toFebruary2024;year-over-yearpercentagechangeSource(s):EurostatCHAPTER

02CitiesOccupancyrateofhotelsinleadingcitydestinationsinEuropein2022HoteloccupancyrateofEuropeancities2022Occupancyrate0%10%20%30%40%50%60%70%80%BarcelonaParis71.5%71.3%71.2%LondonRomeMadridBerlinMilanVienna67.2%65.6%65.1%64.4%63.1%62.8%61.2%60.3%AmsterdamZurichBrusselsGenevaMunichPragueFrankfurt58.5%58.4%57.7%51.3%11Description:In2022,BarcelonahadthehighestoccupancyrateoftheleadingEuropeancitydestinationsat71.5percent.ParisandLondonrankedclosebehindat71.3percentand71.2percent,respectively.

ReadmoreNote(s):Europe;2022Source(s):OfficeduTourismeetdesCongrèsdeParisAveragedailyhotelratesinleadingcitydestinationsinEuropein2022(ineuros)AveragedailyhotelratesinEurope2022,bycityAveragedailyrateineuros100

120020406080140160180200220LondonRome198190.6Paris179.4AmsterdamMilan166.9160.5158.7GenevaBarcelonaMunichBrusselsZurich151.2133132.9132.5MadridVienna125.5124.2BerlinFrankfurtPrague118.6115.576.312Description:Londonhadthehighestaveragedailyrate(ADR)oftheleadingEuropeancitydestiantionsin2022,withanADRof198Euros.ThiswashigherthanRome,Paris,andAmsterdam.LondonalsorankedasthemostvisitedEuropeancitytouristdestinationin2022.ReadmoreNote(s):Europe;2022Source(s):OfficeduTourismeetdesCongrèsdeParisNumberofhotelestablishmentsinBarcelona,Spainfrom1990to2022NumberofhotelsinBarcelona1990-202250044343445040035030025020015010050427420409381373365352339328310187118106019902000201020112012201320142015201620172018201920202021202213Description:ThecityofBarcelonafinishedtheyear2022with443operatinghotelestablishments,whichshowsacompleterecoveryfrmtheCOVID-19impact.Incomparisontothepreviousyear,thatfigureshowedanincreaseof43percent.

ReadmoreNote(s):Spain;registeredhotelsandhotelapartmentsasofDecember31ofeachyearSource(s):GeneralitatdeCatalunya(DireccióGeneraldeTurisme);GremiodeHotelesdeBarcelona;TurismodeBarcelonaNumberofhotelsinParis,Francefrom2019to2023,byhotelratingNumberofhotelsinParis2019-2023,byratingUnrated1-star2-star3-star4-star5-star1,8001,6001,4001,2001,000800899510649010347593408426456684696688670690600400174161712220114827178160231651463116120024302019202020212022202314Description:ThenumberofhotelsinParis,France,experiencedanannualincreasein2023.Thatyear,three-starhotelsaccountedforthehighestnumberofhotelsinthecity,with690suchestablishments.Overall,therewere1,624hotelsinParisin2023.

ReadmoreNote(s):France;2019to2023Source(s):InseeNumberofhotelestablishmentsinRome,Italyfrom2019to2022,byratingNumberofhotelsinRome2019-2022,byrating20192020202120226207006005006186216054514424284174003002001000312307306302179176177174625753535-starand5-stardeluxehotels4-starhotels3-starhotels2-starhotels1-starhotels15Description:HowmanyhotelsarethereinRome?In2022,thecityhousedroughly1.6thousandsuchestablishments,mostofwhichwereratedasthree-star.Thatyear,therewere620three-starhotelsintheItaliancapital,aswellas451four-starhotels.

ReadmoreNote(s):Italy;2019to2022Source(s):IstatCHAPTER

03ConstructionpipelineNumberofhotelsandroomsintheconstructionpipelineinEuropeasofthethirdquarterof2023NumberofhotelsandroomsintheconstructionpipelineinEuropeQ32023ProjectsRooms140,000114,842120,000100,00080,00060,00040,00020,000071,26863,154759Currentlyunderconstruction503Projectsinearlyplanning411Scheduledtostartconstructioninthenext12months17Description:ThenumberofhotelprojectscurrentlyunderconstructioninEuropewas759asofthethirdquarterof2023.Meanwhile,thenumberofhotelroomsscheduledtostartconstructioninthenext12monthsamountedto63,154.

ReadmoreNote(s):Europe;Q32023Source(s):LodgingEconometricsAverageconstructioncostsofhotelsinselectEuropeancitiesin2023,bytype(inU.S.dollarspersquaremeter)ConstructioncostsofhotelbuildingsinselectEuropeancities2023,bytypeLondon(UnitedKingdom)Dublin(Ireland)Amsterdam(Netherlands)6,864Munich(Germany)Paris(France)8,0007,0006,0005,0004,0003,0002,0001,00005,9385,1554,9114,7854,0193,6432,9153,2112,7113-startravellers5-starluxury18Description:Building5-starhotelsinsomeofthemajorEuropeancitiesin2023wassignificantlymoreexpensivethan3-starhotels.Amongthecitiesincludedhere,Londonwasbyfarthecitywiththehighesthotelconstructioncostsforbothtypesofbuildings.Meanwhile,Parishadsignificantlylowerconstructionprices.Thatyear,DublinwasoneofthemostexpensivecitiesforapartmentconstructionintheEuropeanUnion.ReadmoreNote(s):2023;Costspersquaremeterofinternalarea.Source(s):Turner&TownsendCountrieswiththehighestnumberofhotelroomsintheconstructionpipelineworldwideasofQ42022Countrieswiththelargestamountofhotelroomsintheconstructionpipeline2022800,000675,074700,000600,000500,000400,000300,000200,000100,0000650,62647,539India43,33235,758ChinaUnitedStatesUnitedKingdomCanada19Description:Asofthefourthquarterof2022,Chinahadthehighestnumberofhotelroomsintheconstructionpipelineworldwide.Inthatperiod,therewereover675thousandhotelroomsinconstructioninthecountry.ThiswasfollowedbytheUnitedStateswithover650thousandhotelroomsintheconstructionpipeline.ReadmoreNote(s):Worldwide;Q42022Source(s):HospitalityNet;LodgingEconometricsCHAPTER

04DigitalizationLevelofpreparednessfordigitaltransformationofaccommodationbusinessesinEuropeasofMay2023PreparednessfordigitaltransformationofaccommodationbusinessesinEurope202370%61%60%50%40%30%20%10%10%0%VerygoodVerypoor21Description:AsofMay2023,themajorityofaccommodationbusinessesinEuropereportedbeingwellpreparedfordigitaltransformation.Only10percentofaccommodationbusinessesreportedaverypoorlevelofpreparedness.

ReadmoreNote(s):Europe;March28thtoMay15th,2023;1,040executivesandmanagersfromtheEuropeantravelaccommodationsector*;*80respondentswereinterviewedfromeachcountryandregionwhichincludedAustria,France,Germany,[...]

ReadmoreSource(s):B;LevelofpreparednessfordigitaltransformationofaccommodationbusinessesinEuropeasofMay2023,bycountryPreparednessfordigitaltransformationinlodginginEurope2023,bycountryVerygoodVerypoor80%70%60%50%40%30%20%10%0%70%65%63%60%58%54%53%53%48%14%13%13%11%8%7%6%5%3%NordicsItalyNetherlandsGermanySpainAustriaFrancePortugalGreece22Description:AsofMay2023,theshareofaccommodationbusinessesinEuropethatreportedbeingwellpreparedfordigitaltransformationvariedbycountry.Approximately58percentofaccommodationbusinessesinSpainreportedbeingwellpreparedfordigitaltransformation.Comparatively,13percentofSpanishrespondentssaidthattheywereverypoorlyprepared.ReadmoreNote(s):Europe;March28thtoMay15th,2023;1,040executivesandmanagersfromtheEuropeantravelaccommodationsectorSource(s):B;MostimportantdigitaltransformationtopicsamongaccommodationbusinessesinEuropeasofMay2023ImportantdigitaltransformationtopicsamongaccommodationbusinessesinEurope2023Shareofrespondents0%5%10%15%20%25%30%29%35%34%40%SocialmediamarketingAccommodationwebsite36%CustomerrelationshipmanagementOnlineadvertising31%DigitalenhancementofstaysHiringstaffwiththerightskillsetReal-timebookingengine27%25%22%OnlinedistributionchannelmanagementRevenuemanagement20%20%Suppliermanagement15%23/statistics/1358524/digital-transformation-topics-accommodation-businesses-europeAsofMay2023,themostimportantdigitaltransformationtopicinEuropeamongaccommodationbusinesseswassocialmediamarketing,with36percentofrespondentsstatingso.Thesecondmostimportanttopicwasaccommodationwebsites.

ReadmoreNote(s):Europe;March28thtoMay15th,2023;1,040executivesandmanagersfromtheEuropeantravelaccommodationsector*;*80respondentswereinterviewedfromeachcountryandregionwhichincludedAustria,France,Germany,[...]

ReadmoreSource(s):B;Useofartificialintelligence(AI)byaccommodationbusinessesinEuropeasofAugust2023UseofAIbyaccommodationbusinessesinEurope2023Don'tknow1%Yes,wealreadyuseAI11%Notyet,butweplantouseAIinthenextsixmonths16%No,wedonotcurrentlyuseorplantouseAI72%24Description:InanAugust2023surveybyontheuseofartificialintelligence(AI)intheEuropeanaccommodationmarket,roughlysevenintenrespondentsdidnotuseorplannedtouseAI.Overall,11percentofthesamplereportedalreadyusingAI,whereas16percentdidnotuseityetbutplannedtodosointhenextsixmonths.ReadmoreNote(s):Europe;July17toAugust29,2023;940respondents;executivesandmanagersoftravelaccommodationSource(s):B;Useofartificialintelligence(AI)byaccommodationbusinessesinEuropeasofAugust2023,bycountryUseofAIbyaccommodationbusinessesinEurope2023,bycountryShareofrespondentsNotyet,butweplantouseAIinthenextsixmonths20%

40%

60%Yes,wealreadyuseAI0%No,wedonotcurrentlyuseorplantouseAIDon'tknow80%100%2%120%GermanyAustria20%19%12%10%16%16%66%70%66%66%74%75%76%74%74%1%NetherlandsPortugalNordicsGreece17%15%10%2%3%14%15%14%18%23%3%9%8%8%1%France3%Italy1%Spain

4%0%25Description:InanAugust2023studybyGermanywastheEuropeancountrywiththehighestshareofaccommodationbusinessesthatalreadyusedartificialintelligence(AI).Overall,twointensurveyedcompaniesinGermanyreportedalreadyusingAI,whereasjustfourpercentinSpaindidthesame.Thatsaid,nearlyaquarterofSpanishaccommodationbusinessesplannedtouseAIoverthenextsixmonths.ReadmoreNote(s):Europe;July17toAugust29,2023;940respondents;executivesandmanagersoftravelaccommodationSource(s):B;Year-over-yearmonthlychangeinnumberofonlinehotelsearchesworldwidefrom2020to2023,byregionChangeinmonthlynumberofonlinehotelsearchesworldwide2020-2023,byregionAfricaAmericasAsiaandthePacificEuropeMiddleEast1,000%800%600%400%200%0%-200%26Description:Theyear-over-yearchangeinthemonthlynumberofonlinehotelsearchesworldwidedecreasedacrossallregionsduringMarchandApril2020.Thesharpdecreaseinhotelsearcheswasduetotheimpactofthecoronavirus(COVID-19)pandemiconinternationaltravelandthehotelindustry.ReadmoreNote(s):Worldwide;January2020toOctober2023Source(s):Sojern;WorldTourismOrganization(UNTourism)CHAPTER

05SustainabilityLevelofpreparednessforsustainabilityanddecarbonizationchallengesinaccommodationbusinessesinEuropeasofMay2023PreparednessforsustainabilityinaccommodationinEurope202345%42%40%35%30%25%20%15%10%5%15%0%VerygoodVerypoor28Description:AsofMay2023,42percentofrespondentsfromaccommodationbusinessesinEuropereportedaverygoodlevelofpreparednessforsustainabilityanddecarbonizationrelatedchallenges.Only15percentofaccommodationbusinessesreportedaverypoorlevelofpreparedness.ReadmoreNote(s):Europe;March28thtoMay15th,2023;1,040executivesandmanagersfromtheEuropeantravelaccommodationsector*;*80respondentswereinterviewedfromeachcountryandregionwhichincludedAustria,France,Germany,[...]

ReadmoreSource(s):B;LevelofpreparednessforsustainabilityanddecarbonizationofaccommodationbusinessesinEuropeasofMay2023,bycountryPreparednessforsustainabilityinaccommodationinEurope2023,bycountryVerygoodVerypoor70%60%50%40%30%20%10%0%58%46%45%44%41%34%34%34%33%26%23%19%16%16%16%11%6%5%ItalySpainNordicsAustriaNetherlandsGermanyFrancePortugalGreece29Description:AsofMay2023,theshareofaccommodationbusinessesinEuropethatreportedbeingwellpreparedforsustainabilityanddecarbonizationvariedbycountry.Approximately58percentofaccommodationbusinessesinItalyreportedbeingwellprepared.Comparatively,only26percentofGreekrespondentssaidthattheywereverywellprepared.ReadmoreNote(s):Europe;March28thtoMay15th,202;1,040executivesandmanagersfromtheEuropeantravelaccommodationsectorSource(s):B;ShareoftravelerswholookforaccommodationwithimpressivesustainabilityinnovationworldwideasofJuly2023,bycountryInterestinaccommodationwithhighsustainabilitystandardglobally2023,bycountry70%64%60%53%53%48%50%40%30%20%10%0%46%42%UnitedStatesSpainUnitedKingdomItalyGermanyWorldwide30Description:AJuly2023globalsurveyanalyzedtheinterestoftravelersinaccommodationofferingaveryhighlevelofsustainabilityinnovation.While64percentofrespondentsintheUnitedStatesreportedlookingforsuchaccommodationestablishments,aroundfourintensurveyedtravelersinGermanystatedthesame.ReadmoreNote(s):Worldwide;July2023;27,730¹;18yearsandolder;adultswhoplantotravelforbusinessorleisureinthenext12to24monthsSource(s):BCHAPTER

06AlpineregionsNumberofhotelsandhotelbedsinselectedAlpineregionsinEuropein2022HotelsandhotelbedsinselectedAlpineregionsinEurope2022Number

ofhotelsNumber

ofhotel

beds20977715293613879894709Tyrol(Austria)544639203039211514201191573SouthTyrol(Italy)Salzburg(Austria)Bavaria(ArgeAlp,Germany)Trentino(Italy)90459Vorarlberg(Austria)Grisons(Switzerland)Sondrio(Italy)441654009138218350Belluno(Italy)37917891Ticino(Switzerland)St.Gallen(Switzerland)31615741200920832Description:In2022,TyrolinAustriarecordedthehighestnumberofhotelsamongtheselectedAlpineregionsinEurope,with5,446establishments.Ontheotherhand,St.GalleninSwitzerlandreportedthelowestfigure,witharound200hotelsthatyear.

ReadmoreNote(s):Europe;2022Source(s):ASTATTotalnumberofovernigh