跨境电商客户服务英语 课件 Task 4 关于价格、折扣、促销、付款方式、运费和关税咨询；Task 5 如何书写催促付款电邮

跨境电商客户服务英语（第一版）内容提要Usefulnoteswhilewritinganinquiryresponse

2.HandlingInquiryforPrice,Discounts,Promotion,PaymentMethod,ShippingRateandDutiesTemplatesTask4:HowtoHandlewithInquiryforPrice,Discounts,Promotion,PaymentMethod,ShippingRateandDuties任务四:关于价格、折扣、促销、付款方式、运费和关税等咨询【内容提要】虽然实际咨询的内容千差万别，但只要充分利用好模版，结合公司和产品的具体情况，便可以从容应对现实中的各种状况。知识目标：理解回应客户咨询的四大建议，掌握跨境电商非产品信息咨询的模版形式和必要英语表述。能力目标：通过相关的模版学习，能够高效、高质地回复客户的相关咨询。Usefulnoteswhilewritinganinquiryresponse

Besidesthebasicformat,therearesomecrucialnotesyoushouldrememberwhilereplyingtoanonlineinquiryemailoraninboxmessage（站内信）:Inboxmessage:

站内信

1.1UnderstandtherequestpreciselyAfterall,itdoesn’treallymatterwhatyouwriteinyourinquiryresponse.Themostimportantthingisthatyouareabletoprovideyourcustomerwiththeinformationtheyneed.Thatisthefirstandmostvitalpriority（首要关键）forthisemailtype.Youmustsendthemtheexactinformation.Wrong,insufficientanduselessdatawillcompletelyshutdownyourchanceofdoingbusinesswiththem.vitalpriority（光顾）1.3.KnowwhatyouaresendingWhilereplyingtoaninquiry,makesureyouknowfirst-handwhatinformationisinthere.Ifthecustomerexplainedindetailthethingtheywant,yourresponseshouldassuretosatisfyalltheirrequests.Manypeopletendtojustattachthecompany’sbrochure

（宣传手册）totheemailandthenclick‘Send’.However,thatissocareless.Thebrochuresimplydoesn’thaveeverything.That’swhycheckingtheitemsyousendisso,socrucial.Youneedtoknownotonlywhichinformationthebrochurehas,butalsowhichinformationitdoesn’thave.Ifthebrochuredidn’tmentionthedatayourcustomerneed,youcaninsertitsomewhere.Ifyoudon’thavetheitem,behonestandtellthemyouwillsenditlater.(Inthiscase,setanexpecteddeadline.Don’tmakethemwait.)

1.4.Don’t

overdowithaddeddata

（添加信息）Youtendtowanttogiveyourcustomerasmuchinformationaspossible.It’seasytounderstand.However,thesecretthatcreatinganeffectiveinquiryresponseisnothingmorethan（无非是）beingrightandenough.Toomuchofinformationwilljustmakethembecome

excessive（过而不当）.Mostofthetime,itwilljustleaveyourcustomerconfusedaswellasirritated（恼羞成怒）.Ifyoureallywanttoaddmore,makesureyoureallyunderstandthecustomer’srequest.Thinkcarefullyaboutwhatwouldtrulybeusefultothem,andattachtheseonly.Nothingmore,nothingless!

UnderstandMainIdeas:

Whatcrucialnotesshouldyourememberwhilereplyingtoanonlineinquiryemailoraninboxmessage?Answer:Whenwritinganinquiryresponse,besidesthebasicformat,youshouldalsounderstandtherequestprecisely,replyassoonaspossible,knowwhatyou’resending,don’toverdowithaddeddata.Whichaspectsdocustomersalwaysinquirefor?Answer:Price,discounts,promotion,paymentmethod,shippingrateandduties.B.UnderstandDetails:

1.What’sthefirstandmostvitalpriorityforwritinganinquiryresponse?A.providingyourcustomerwiththeinformationB.sendingyourcustomertheexactinformationC.givingthemsufficientandusefuldataD.alltheaboveKey:D2.The__________yourespond,themoreprofessionalandthebetterimpressiontheyhaveforyou.soonerquickerfasteralltheaboveKey:D

3.It’s______tojustattachthecompany’sbrochuretotheemailandthenclick“send”.carefulcarelesshelplesshelpfulKey:B4.Toomuchofinformationwilljustmakeyourcustomerbecome______.excessiveconfusedirritatedalltheaboveKey:D

2.

HandlingInquiryforPrice,Discounts,Promotion,PaymentMethod,ShippingRateandDutiesTemplatesTemplate#1:HandleInquiryforPriceDear[CustomerName客户姓名],Thankyousomuchforyourqueryregardingour[Product品名].Inresponsetoyourquestion,theretailpricefor[Product品名]withtheinformationyouprovidedis**$价格/piece.Inadditiontothis,Ihaveattachedthelinktothedetailedproductdescription:[Linktothedescriptionpage描述页面链接]Asyouknow,wewillneedmoreinformation,suchaswayofshippinganddestination,totellyouthefinalcost.Anyway,youwillfindouttheshippingratesandcustomsdutyatthecheckout.Ihopetohearfromyousoon.Thanksagainforyourinterestinus.Warmestregards,

[YourName客服代表姓名][YourCompany公司名称]Template#2:HandleInquiryforDiscount模版二：折扣咨询回复模版Dear[CustomerName客户姓名],Wereceivedyourenquiryaboutthenewdiscountsweofferonour[Product品名].Thankyousomuchforyourinterest!Weareofferingthediscountasarewardforloyalcustomerslikeyou.Pleasefindattachedtothisemaildetailsonthevariousdiscountsavailable.Thediscountsarebasedonthetotalamountofthe[Product品名]purchased.Welookforwardtohearingfromyousoonsothatyoucanenjoythisnewoffer.Please,docontactusifyouhaveadditionalqueries.Thanksagain!Bestregards,

[YourName客服代表姓名][YourCompany公司名称]Template#3:HandleInquiryforSalesPromotion模版三：促销资讯回复模版Dear[CustomerName客户姓名],Thankyouforyourquestionaboutournewpromos.

Theoneyouhavespecificallymade

inquiries

aboutisthe

“[Product品名]sales–buyonegetonefree

（买一送一）”

Weofferjustone[Product品名]

toeachcustomerthatpurchasesa

[Product品名]

inourstore.Thisoffercontinues

to

theendof[DeadlineoftheSales促销截止日期],by[Time日期]noontobeprecise.The[CompanyName公司名称]willnotbeextendingthepromointothemonthbecausewehaveotherspecialofferswhicharequiteattractiveandcustomerscanbenefitfromthoseaswell.

Wehopeourresponsehassatisfiedyourrequest.Shouldtherebeanyquestion,pleasefeelfreetocontactus.Welookforwardtohearingfromyou.Yourssincerely,[YourName客服代表姓名][YourCompany公司名称]buyonegetonefree

（买一送一）MoreexpressionsaboutsalespromotionTemplate#4:HandleInquiryforPaymentMethodDear[CustomerName客户姓名],Firstofall,wewouldliketoexpressourthanksforyourinterestinour[Product品名].Regardingyourinquiryaboutthepaymentmethod,wearehappytotellyouthatyoucanpayforyourbillsbyusing

debit（借记卡）oravalid

creditcardfrom[UnionPay,Mastercard,Visa,orAmericanExpress….银联/万事达/维萨卡/美国运通等]Weadditionallyoffersupportfor[PayPal,AmazonPay,ApplePay,andGooglePay….贝宝/亚马逊支付/苹果支付/谷歌支付等]

Youcanchoosethesepaymentmethodsatcheckout.Ihopetohearfromyousoon.Thanksagainforyourinterestinus.Warmestregards,

[YourName客服代表姓名][YourCompany公司名称]Template#5:HandleInquiryforShippingRateDear[CustomerName客户姓名],Wereceivedyourenquiryabouttheshippingrateatourstore.Thankyousomuchforyourinterest!Standardshipping,forwhichweuse[

ePacketofChinaPost

中国邮政E邮宝],areusuallyforfree.

Wealsoofferfastshippingonaselectnumberofcountries;dependingontheshippingdestination,theshippingratemayvary.Youcanfindouttheshippingratesatthecheck-out

（结算页面）afterhavingenteredyourdeliverylocation.

Wehopeourresponsehassatisfiedyourrequest.Shouldtherebeanyquestion,pleasefeelfreetocontactus.Welookforwardtohearingfromyou.Yourssincerely,[YourName客服代表姓名][YourCompany公司名称]Template#6:HandleInquiryforCustomsDutyDear[CustomerName客户姓名],Firstofall,wewouldliketoappreciateyourinterestinour[Product品名].Intermsofthetaxforinternationalshipping,deliveries[outsideofChina离开中国

]

willhavetopaycustomtaxes.Dependingontheshippingdestination,customsmayapply.Inmostcountriesandregions,however,personalitemsandlow-costarticlesarefreeofVATandcustomsduty.Formoreinformation,pleaserefertothewebsiteofthelocalcustomshouse.Inthecasethattheclearanceisneeded,[ourdeliverypartner快递合作方名称]willhandlethejobandwill

invoice

（开局发票）

youinlocalcurrencyforthedutiesandtaxeslinkedtoyourorder.Pleasedonothesitatetocontactusatanytime.Verysincerely,[YourName客服代表姓名][YourCompany公司名称]C.BuildYourVocabularyFillouttheblanketswiththewordsandphrasesbelow.checklist,readitthoroughly,accuracy,brochure,irritated,giveproperpriorityto,vitalpriority,excessive

1.Thatisthefirstandmostvitalpriorityforthisemailtype.

2.So,wheneveryoureceiveaninquiry,takeyourtimeandreaditthoroughly.Afterthat,respondwiththesamecarefulness.Understandwhattheywant,howtheywantitandsendittothem.3.Youcanalsomakeachecklistoftherequesteditems.Itwillhelpyoupreparethestuffaswellaschecktheaccuracyofyourrespondlater.

4.

Youshouldgiveproperpriority

toyourcustomer’sinquiry.Ifpossible,trytoreplythemrightafteryoureadtheirmessage.

5.

Manypeopletendtojustattachthecompany’sbrochuretotheemailandthenclick‘Send’.However,thatissocareless.

6.

Toomuchofinformationwilljustmakethembecomeexcessive.Mostofthetime,itwilljustleaveyourcustomerconfusedaswellasirritated.D.BuildYourSentencePutthefollowingsentencesintoEnglish.1.最重要的是你能够给客户提供他们所需要的信息。(provide…with…)Themostimportantthingisthatyouareabletoprovideyourcustomerwiththeinformationtheyneed.

2.你不仅需要清楚产品手册上哪些信息有，还需要知道哪些信息没有。

(brochure)Youneedtoknownotonlywhichinformationthebrochurehas,butalsowhichinformationitdoesn’thave.3.有效咨询回馈的秘诀是言之凿凿、要言不烦。(nothingmorethan)Thesecretthatcreatinganeffectiveinquiryresponseisnothingmorethanbeingrightandenough.4.诚如您所知，为了计算最终费用，我们还需要了解更多的信息，如运输方式和目的地。当然，您在结算页面就会知道运费和关税。(checkout)Asyouknow,wewillneedmoreinformation,suchaswayofshippinganddestination,totellyouthefinalcost.Anyway,youwillfindouttheshippingratesandcustomsdutyatthecheckout.5.您关于支付方式的咨询，我们很高兴地告诉您，您可以使用UnionPay,Mastercard,Visa,或AmericanExpress的借记卡或有效信用卡进行支付。此外，我们也支持PayPal,AmazonPay,ApplePay,和GooglePay等支付方式。(payforyourbills)Regardingyourinquiryaboutthepaymentmethod,wearehappytotellyouthatyoucanpayforyourbillsbyusing

debitoravalidcreditcardfromUnionPay,Mastercard,Visa,orAmericanExpress.WeadditionallyoffersupportforPayPal,AmazonPay,ApplePay,andGooglePay.E.BuildYourReplytoInquiryMakearesponsetohandleinquiryforpricebasedontheinformationbelow.Customer:LisaLowe;Inquiry:forthetotalprice;Product:

Plaindress;Price:21$;Company:Missguided;Representativename:NinaWestwood;Sample:DearLisa,Thankyousomuchforyourqueryregardingourplaindress.Inresponsetoyourquestion,theretailpriceforthedresswiththeinformationyouprovidedis21/piece.Inadditiontothis,Ihaveattachedthelinktothedetailedproductdescription:https://www.missguided.co.uk/blue-chiffon-tiered-smock-dress-10199604Asyouknow,wewillneedmoreinformation,suchaswayofshippinganddestination,totellyouthefinalcost.Anyway,youwillfindouttheshippingratesandcustomsdutyatthecheckout.Ihopetohearfromyousoon.Thanksagainforyourinterestinus.

Warmestregards,

NinaWestwoodMissguided

2.Makearesponsetohandleinquiryforsalespromotionbasedontheinformationbelow.Customer:LisaLowe;Inquiry:forthesalespromotion;Product:

KhakiBasicT-ShitDress;OriginalPrice:12.00£;SalePrice:10.8£;Sales:10%off;DeadlineoftheSales:October15th,12:00pm.;Company:Missguided;Representativename:NinaWestwood;Sample:DearLisa,Thankyouforyourquestionaboutournewpromos.

Theoneyouhavespecificallymade

inquiries

aboutisthe

“KhakiBasicT-ShitDresssales–10%off”.Thisoffercontinues

to

theendofOctober15th,by12:00noontobeprecise.TheMissguidedwillnotbeextendingthepromointotheNovemberbecausewehaveotherspecialofferswhicharequiteattractiveandcustomerscanbenefitfromthoseaswell.

Wehopeourresponsehassatisfiedyourrequest.Shouldtherebeanyquestion,pleasefeelfreetocontactus.Welookforwardtohearingfromyou.

Yourssincerely,NinaWestwoodMissguided3.MakearesponsetohandleinquiryforPaymentMethodbasedontheinformationbelow.Customer:LisaLowe;Inquiry:forthetotalprice;Product:

BlueChiffonTieredSmockDress;PaymentMethods:PayPal,ApplePay,Alipay,Visa,Mastercard,UnionPay;Company:Missguided;Representativename:NinaWestwood;Sample:DearLisaLowe,Firstofall,wewouldliketoexpressourthanksforyourinterestinourBlueChiffonTieredSmockDress.Regardingyourinquiryaboutthepaymentmethod,wearehappytotellyouthatyoucanpayforyourbillsbyusing

debitoravalidcreditcardfromUnionPay,Mastercard,orVisa.WeadditionallyoffersupportforPayPal,ApplePayandAlipay,

Youcanchoosethesepaymentmethodsatcheckout.Ihopetohearfromyousoon.Thanksagainforyourinterestinus.

Warmestregards,

NinaWestwoodMissguided4.Makearesponsetohandleinquiryforshippingratebasedontheinformationbelow.Customer:LisaLowe;Inquiry:fortheshippingrate;ShippingCarrier:freeePacket;Company:Missguided;Representativename:NinaWestwood;Sample:DearLisaLowe,Wereceivedyourenquiryabouttheshippingrateatourstore.Thankyousomuchforyourinterest!Standardshipping,forwhichweuseePacketofChinaPost,areusuallyforfree.

Wealsoofferfastshippingonaselectnumberofcountries;dependingontheshippingdestination,theshippingratemayvary.Youcanfindouttheshippingratesatthecheck-outafterhavingenteredyourdeliverylocation.

Wehopeourresponsehassatisfiedyourrequest.Shouldtherebeanyquestion,pleasefeelfreetocontactus.Welookforwardtohearingfromyou.

Yourssincerely,NinaWestwoodMissguided

跨境电商客户服务英语（第一版）WhatisanAbandonedCart?2.HandlingThePurposeofAbandonedCartEmails3.TheStructureofAbandonedCartEmails4.TheWorkflowofAbandonedCartEmails5.AbandonedCartEmailSubjectLines6.AbandonedCartEmailTemplatesTask5:HowtoAskCustomerCompletetheCheckoutThroughSendingAbandonedCartEmails

待付款提醒邮件书写【内容提要】通过介绍催促付款电邮的概念、目的、结构、工作流程、标题栏设计，并提供多个模版，从而协助学习者顺利解决这一棘手工作任务。

知识目标：理解催促付款电邮的概念和目的，掌握其七大组成部分，以及购物车提醒、后续跟进、促销折扣等三个工作流程。能力目标：通过相关理论学习，能够实施催促付款的最优操作，设计标题栏和书写两种版式的付款电邮。WhatisanAbandonedCart

（待付款/未付款购物车）？An“abandonedcart”isascenario

（情形）wheresomeonecomestoyourwebsite,looksaround,fillsupashoppingcartandgetspartwaythroughthecheckoutprocessandleaves.Thisshoppingcartiscalledanabandonedcart.Abandonedcartemailsoracartabandonmentemailsystemisasystemwhereby

（凭此，借此）thewebsiteCMS

（ContentManagementSystem内容管理系统）willautomaticallyemailpeoplewho’veabandonedthecartremindingthemaboutthecartandaskingthemiftheyneedhelporiftherewasareasontheydidn’tcompletethecheckoutprocess

（付款流程）.Anabandonedcartemailsystemcanprovideahugeamountofvaluetothebusinessownerinuncovering（发现）problemswiththewebsiteandreasonswhypeopledon’tbuy.Thisallowsthebusinesstoimprovethewebsitesothatfuturevisitorsdon’thavethisproblemorobjection.AbandonedCart

（待付款/未付款）CMS

(

ContentManagementSystem):内容管理系统Acontentmanagementsystem,oftenabbreviatedas

CMS,issoftwarethathelpsuserscreate,manage,andmodifycontentonawebsitewithouttheneedforspecializedtechnicalknowledge.Insimplerlanguage,acontentmanagementsystemisatoolthathelpsyoubuildawebsitewithoutneedingtowriteallthecodefromscratch(orevenknowhowtocodeatall).checkoutprocess

（付款流程）:

Thecheckoutprocessisaseriesofstepsthataconsumermustgothroughwhenpurchasingitemsonanonlineshoppingplatform.Itconsistsofseveralphases,includingapplyingpromotionsandcouponcodes,calculatingtaxes,selectingshippingandpaymentmethods,andsoon.

2.ThePurposeofAbandonedCartEmailsTheprimary

goal

（首要目标）istofindoutwhattheobjectiontobuyingorreasonwhytheydidn’tbuy,fixthatproblem,updatethewebsitecontentordowhateveryouneedtodotomakesureitdoesn’thappenagain.Thesecondarygoal（次要目标）istoseeifyoucananswertheirquery

（询问、疑虑）,objectionorfixwhateverproblemitwastheyhadthatstoppedthemfrombuying.Doingitthiswaymeansyouboostyourwebsiteconversionrate

（转化率）longtermandatthesametimereduceyourcustomerserviceoverhead–inotherwords,focusonthebig,easylongtermwinfirst,thentheshorttermwin.primary

goal

（首要目标）

Conversionrate

（转化率）:

Conversionratesareapercentagetypicallyusedindigitalmarketingtoevaluateperformanceofwebsitetraffic,marketingcampaignsand

conversions.Tocalculateaconversionrate,takethenumberofconversionsdividedbythetotalnumberofvisitors.Forexample,ifan

ecommercesite

receives200visitorsinamonthandhas50sales,theconversionratewouldbe50dividedby200,or25%.

3.TheStructureofAbandonedCartEmailsThemessaginginabandonedcartemailsisfairlysimple.Belowisanoutlineofthebasicstructure:Snappy

（简洁活泼）subjectlineIntroductiontextItemsleftinthecartOfferordiscountCheckoutbuttonorcalltoaction

(CTA)ReviewsorsocialproofClosingtextWhilethisoutlineishelpfulifyou'resendingoneabandonedcartemail,youmightconsideradripcampaignforyourcartrecoveryemails.Adripcampaignisaseriesofemailsautomaticallysenttoaspecificcustomeraftertheytakeaspecificaction.

4.TheWorkflowofAbandonedCartEmailsForanabandonedcartworkflow,theemailscouldbestructuredlikethis:Email1:

Cartreminder(sentafewhoursaftercartabandonment)Email2:

Followup(sentafewdayslater)Email3:

Promotionaldiscount(sentafewdaysafteremailtwo)Whetheryousendoneemailorimplementafulldripcampaign,thereareafewbestpracticestokeepinmindwhenplanninganabandonedcartemail.Forexample:Timing

（时机选择）

:

Sendyourabandonedcartemailswithinafewhoursafteracustomerabandonstheircart.Personalization（定制化）

:

Abandonedcartemailsshouldbepersonalizedtothecustomeryou'resendingthemtobyincludingtheitemsthatwereleftintheircartandaddressingthembyname.CTA:

Yourabandonedcartemailshouldencouragecustomerstocompletetheirpurchase.Forexample,theCTAmightbesomethinglike

"BuyNow"

or

"ResumeYourOrder."Copywriting:

Thecopyshouldbesnappy,concise,andcompelling.Greatcopywritingisinterestingenoughtoenticesomeonetocompletetheirpurchase.Subjectline:

Yoursubjectline

shouldbeinterestingenoughtogetpeopletoopentheemail.Forexample,usingsomethinglikediscounts,humor,orquestionscouldintrigue

（引起兴趣）

thecustomerenoughtoclick.Ifyouwantedtoincludeapromotionaloffer,yoursubjectlinecouldbesomethinglike

"20%offallpurchases."Socialproof（社交认证）

:

Youcanusereviewsandtestimonials（推荐）tostrengthenyourbrandingandcreateFOMO

(fearofmissingout错失恐惧症)amongcustomerswhoabandonedtheircart.Forexample,includingreviewsinyourabandonedcartemails

forspecificproductscantemptsomeonetopurchase.Socialproof（社交认证）

Socialproofisatermthatwascoinedbackin1984byauthorRobertCialdiniinhisbook

Influence.Thisphenomenonisalsocalled

informationalsocialinfluence,andessentiallyit’stheideathatpeoplecopytheactionsofothersinanattempttoemulatebehaviorincertainsituations.

Forexample,ifsomeoneisn’tsurehowtoactinasocialsituationtheymaynothaveencounteredbefore,theytakecluesfromthepeoplearoundthem.

Inmarketing,

socialproof

coversasimilaridea–whenpeopleshop,theylookforreviews,recommendationsandwaysthatothershaveusedaproductbeforemakingtheirdecision.

A.UnderstandMainIdeas:1.WhatisanAbandonedCart?Answer:An“abandonedcart”isascenariowheresomeonecomestoyourwebsite,looksaround,fillsupashoppingcartandgetspartwaythroughthecheckoutprocessandleaves.Thisshoppingcartiscalledanabandonedcart.2.WhatarethepurposesofAbandonedCartEmails?Answer:Theprimarygoalistofindoutwhattheobjectiontobuyingorreasonwhytheydidn’tbuy,fixthatproblem,updatethewebsitecontentordowhateveryouneedtodotomakesureitdoesn’thappenagain.Thesecondarygoalistoseeifyoucananswertheirquery,objectionorfixwhateverproblemitwastheyhadthatstoppedthemfrombuying.3.PleaseoutlinethebasicstructureofAbandonedCartEmails.Answer:Snappysubjectline,introductiontext,itemsleftinthecart,offerordiscount,checkoutbuttonorcalltoaction

(CTA),reviewsorsocialproof,closingtext.

4.What’stheworkflowofAbandonedCartEmails?Answer:Sendingemail1:cartreminder(sentafewhoursaftercartabandonment)Sendingemail2:followup(sentafewdayslater)Sendingemail3:promotionaldiscount(sentafewdaysafteremailtwo)

B.UnderstandDetails:1.Whyanabandonedcartemailsystemcanprovideahugeamountofvaluetothebusinessowner？ChoosetheWRONGoneamongthefollowing.A.allowthebusinesstoimprovethewebsiteB.uncoverproblemswiththewebsiteC.savemuchmoretimetodealwithothercustomersD.findoutreasonswhypeopledon’tbuyKey:C

2.WhichisNOTtheprimarygoalofwritinganabandonedCartEmail？A.tofindoutwhattheobjectiontobuyingB.toshowagoodbusinessmannerC.tofixthatproblemsD.toupdatethewebsitecontentKey:B

3.WhichisNOTincludedintheworkflowofAbandonedCartEmails?A.cartreminderB.follow-upC.promotionaldiscountD.enclosedsalesleafletsKey:D

4.Followingtheworkflowofabandonedcartemails,whichemailshouldbesentafewhoursaftercartabandonment?A.cartreminderemailB.follow-upemailC.promotionaldiscountD.specialofferemailKey:A

5.Copywritingshouldbe_____.A.snappyB.conciseC.compellingD.alltheaboveKey:D5.

AbandonedCartEmailSubjectLinesAbandonedcartemailsarethenumberonewaytoencourageshopperstocompletepurchases.

Butfortheseemailstowork,theyneedtobeopened.

Herearesomeinspiringabandonedcartsubjectlinestoensureyouremailsareopened.

👀Youforgotsomethinginyourcart🛒Headingoutwithoutcheckingout?

Stillthinkingitover,[CustomerName]?Hey[CustomerName],completeyourpurchaseintwoclicksYouleftsomethingbehind.

Freeshipping,justforyou[CustomerName]Thepricedroppedforsomethinginyourcart.

Wehave[$X]justforyou!Almostsoldout!Don’tmissout:Only[Number][Product]leftinstock

6.

AbandonedCartEmailTemplatesThisemailshouldgetstraighttothepoint.Justaddresscustomers'mostfrequentconcernaboutyourproduct,andgivethemawaytocompletetheirpurchase.

Whentosend:

Between1hourand1dayafterthevisitorstartsthecheckoutprocess.Givepeoplesometimetocompletetheirpurchase,so

don’t

sendthisemailimmediatelyaftertheyjoinyourlist.

Readytocreateandlaunchyourcartabandonmentemail?Below,you’llfindanabandonedcartemailtemplatesyoucansimplytakeandadjusttothespecificsofyouronlinestoreandyourpreferences.

Template#1

Subjectlineoption#1:

Ithinkyouforgotsomething

Hey

[CustomerName客户姓名],Inoticedyouwerethinkingaboutpurchasing

[nameofyourproduct品名]

butleftbeforecompletingyourorder.Manypotentialcustomersmention

[mostcommonconcernaboutyourproduct关于产品最普遍的顾虑].Iwantedtoreachoutpersonally,justincaseyoufeltthatwaytoo,toletyouknow

[answertothemostcommonconcern对顾虑的解答].Ifyouwanttocompleteyourpurchaseand

[productvalueproposition产品价值主张]

justclickthelinkbelow.Clickheretoget

[nameofyourproduct品名]Ifyouhaveotherdoubtsorquestions,I’dbehappytoanswerthem—justreplytothisemailandI’llgetbacktoyou.Lookingforwardtoseeingyouaround![YourName客服代表姓名][YourCompany公司名称]Template#2Subjectlineoption:

Didyouforgetsomething?

Hithere,[YourName]herefrom[Yourcompany]Inoticedyouputtogetherashoppingcartonoursitebutdidn’tsubmityourorder,wonderingifyouneedanyhelporifyouhaveanyquestionsabouttheorderbeforeyousubmitit?Ifthere’sanythingIcando,justhitthereplybuttonanddropmealine

（给我写邮件）,alternativelyyoucanemailuson***@***.comwithanyproductororderqueries.Yourshoppingcart:

I’veincludedalistofyourshoppingcartcontentsbelow.Youcanclickthislink(insertlinkhere)toloaduptheshoppingcartagain.(PRODUCT1LINK)(PRODUCT2LINK)I’dalsolovetohearifyouhaveanysuggestionsonhowwecanimproveourwebsite,againjusthitthereplybuttonandletmeknow.Ifyouneedtodiscussyourorderinmoredetail,feelfreetocallmeduringbusinesshourson(phonenumber)Cheers![YourName]herefrom[Yourcompany]E:

help@YOURDOMAIN.COM

W:www.YOURDOMAIN.comTemplate#3Subjectline(selectoneofthefollowing):WesavedyourcartforyouYouleftsomethinginyourcartCompleteyour[shopname]ordertodayWesavedyourcart+[discount]%offHi[customername],thanksforcheckingusout!Wenoticedyouleftyourcartbeforecompletingyourpurchase.Herearetheproductsyouleftinyourcart:[ProductOne][ProductTwo]Whenyou'rereadytocomebackandfinishyourshopping,usethislinktorestoreyourcartandcheckout.

Youritemsaren'treservedandwe'dhateforthemtosellout!

OR

We'llkeeptheseitemsinyourcartforthenext[Xhours],somakesureyoucheckoutbythen.Thanksagainforshoppingat[shopname]!Ifyouhaveanyquestions,youcanreachusdirectlyat[phonenumber]or[emailaddress].Best,[Yourname]C.BuildYourVocabularyFillouttheblanketswiththewordsandphrasesbelow.uncovering,intrigue,dripcampaign,secondary,query,checkoutprocess,CMS,FOMO,testimonials,whereby

1.AbandonedcartemailsoracartabandonmentemailsystemisasystemwherebythewebsiteCMSwillautomaticallyemailpeoplewho’veabandonedthecartremindingthemaboutthecartandaskingthemiftheyneedhelporifthere