挪威旅游业市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

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MARKETSTravelandtourisminNorwayCHAPTER

01OverviewTotalcontributionoftravelandtourismtogrossdomesticproductinNorwayin2019and2022,withforecastuntil2024(inbillionNOK)TotaltourismcontributiontoNorwegianGDP2019-2024600541.5500432.9388.14003002001000352.520192022202320243Description:ThetotalcontributionoftravelandtourismtothegrossdomesticproductinNorwayreached353billionNorwegiankronerin2022,remaininglowerthanthepre-pandemiclevels.By2024,thissector'scontributiontotheScandinaviancountry'sgrossdomesticproductisexpectedtorecovercompletelyfromthiscrisis.ReadmoreNote(s):Norway;in2022constantprices;asreportedinMarch2023Source(s):Varioussources;WTTCConsumptionoftourisminNorwayfrom2011to2020(inbillionNOK)TourismconsumptioninNorway2011-2020250194.320015010050186.3176.3170158.7151.4145.2136.9128.5129.8020112012201320142015201620172018201920204Description:TheannualconsumptionoftourisminNorwaydroppedtolessthan130billionNorwegiankronerduetothecoronavirus(COVID-19)pandemic.Inthepreviousyear,thisconsumptionintheEuropeancountryhadreachedmorethan190billionNorwegiankroner.ReadmoreNote(s):Norway;residenthouseholds,residentindustries,andnon-residentsSource(s):StatisticsNorwayConsumptionoftourisminNorwayin2020,bycategory(inmillionNOK)TourismconsumptioninNorway2020,bycategoryConsumptioninmillionNorwegiankroner010,00020,00030,00040,00050,00060,00070,000FoodandbeverageservingservicesAccommodationservices20,72513,22312,829AirtransportservicesTravelagencyandtouroperatorreservationservicesWatertransportservices6,9223,7002,4952,4511,063RoadtransportservicesSportsandrecreationalservicesRailtransportservicesCulturalservices706448TransportequipmentrentalservicesTotaltourismconsumptionofotherproducts65,1885/statistics/804815/tourism-consumption-by-product-in-norwayIn2020,foodservicesaccountedforthehighesttourismconsumptioninNorway,amountingtoapproximately21billionNorwegiankroner.Accommodationrecordedthesecond-highestfigure,addinguptoaround13.2billionNorwegiankroner.

ReadmoreNote(s):Norway;2020;includingresidenthouseholds,residentindustries,andnon-residentsSource(s):StatisticsNorwayValueaddedofthetourismsectorinNorwayin2020,byindustry(inmillionNOK)ValueaddedoftourisminNorway2020,byindustryValueaddedinmillionNorwegiankroner5,000

10,000-5,000015,00020,00025,00024,64624,33630,000FoodandbeverageserviceactivitiesRentalandleasingactivitiesRoadtransport16,453Culturalactivities12,832AccommodationservicesSportandotherrecreationactivitiesTravelagencyandtouroperatorreservationservicesWatertransport6,0805,9141,342801Railtransport-110-1,403Airtransport6/statistics/858115/annual-value-added-of-the-tourism-industry-in-norway-by-sectorIn2020,thetourismvalueaddedoffoodandbeverageservicesamountedtoroughly24.6billionNorwegiankroner.Meanwhile,rentalandleasingactivitiescontributednearlythesamefiguretothetotalvalueaddedoftheNorwegiantourismsector.ReadmoreNote(s):Norway;2020;currentprices;valueaddedatbasicprices;excl.VATandothertaxesonproductsSource(s):StatisticsNorwayExpenditureofinternationaltouristsinNorwayin2019and2022,withforecastuntil2033(inbillionNOK)InternationaltourismreceiptsinNorway2019-2033140127.412097.410080604020057.62019202220337Description:In2022,theexpenditureofinternationaltouristsinNorwayamountedtolessthan58billionNorwegiankroner-oraroundsixbillionU.S.dollars.Bycontrast,thedomestictourismspendingintheScandinaviancountryreached188billionNorwegiankronerthatsameyear.ReadmoreNote(s):Norway;in2022constantprices;asreportedinMarch2023Source(s):Varioussources;WTTCExpenditureofdomestictouristsinNorwayin2019and2022,withaforecastfor2033(inbillionNOK)DomestictourismspendinginNorway2019-2033300250253.2203.7200188.11501005002019202220338Description:DomestictouristsinNorwayspentmorethan188billionNorwegiankronerin2022,whichwas15.6billionNOKlessthanin2019.Nevertheless,thedomestictravelspendingintheEuropeancountryisexpectedtofullyrecoverfromthecoronavirus(COVID-19)pandemicin2033.ReadmoreNote(s):Norway;inconstant2022prices;asreportedinMarch2023Source(s):Varioussources;WTTCNumberofjobsintravelandtourisminNorwayin2019and2022,withforecastfor2023and2033(in1,000s)TotaltourismcontributiontoemploymentinNorway2019-2033400350362322.3304.9293.530025020015010050020192022202320339Description:ThetotalcontributionoftravelandtourismtoemploymentinNorwayin2022amountedtoapproximately294thousand-lessthaninpre-pandemiclevels.Thefullrecoverywasnotexpectedtoarriveinthefollowingyeareither.

ReadmoreNote(s):NorwaySource(s):Varioussources;WTTCNumberofemployeesinthetourismsectorinNorwayfrom2011to2020(in1,000s)TourismemploymentinNorway2011-2020180171.2167.9165.1162.5159.1156.8153153.716014012010080151.46040200201120122013201420152016201720182019*10Description:HowmanypeopleareemployedinthetourismsectorinNorway?From2011to2020,thenumberofpeopleworkingintheNorwegiantourismsectorincreasedgradually.Inthatlastyear,thenumberofemployedandself-employedindividualspeakedatroughly171thousand.ReadmoreNote(s):Norway;full-timeequivalentpersons;employeesandself-employedSource(s):StatisticsNorwayAveragenumberofinboundanddomestictouristsperinhabitantinNorwayfrom2010to2020TourismintensityinNorway2010-20205.04.54.64.1443.93.94.03.53.02.52.01.51.00.50.03.83.83.73.63.32010201120122013201420152016201720182019202011Description:In2020,therewere3.3touristsperinhabitantinNorway-whichwasthelowestfigurerecordedsince2010.Bycontrast,2016wastheyearwiththehighesttourismintensityintheScandinaviancountry,at4.6touristsperinhabitant.ReadmoreNote(s):NorwaySource(s):StatisticsNorway;UNWTOTourismexpenditureasshareofgrossdomesticproductinNorwayfrom2010to2021,bytypeContributionoftourismspendingtoNorwegianGDP2010-2021,bytypeInboundtourismOutboundtourism5.0%4.5%4.0%3.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%4.4%4.4%4.3%4.3%4.2%4%3.8%3.6%3.4%3.4%1.8%20191.7%20151.7%20161.7%20181.6%20171.5%20141.4%20131.3%20111.3%20121.2%20101.1%0.6%0.8%0.5%2020202112Description:In2021,theexpenditureofforeignvisitorsinNorwayrepresented0.5percentofthecountry'sgrossdomesticproduct(GDP).Meanwhile,NorwegiantravelersinothercountriescontributedalmostonepercenttotheGDP.Despitetherecoveryrecordedversusthepreviousyear,thesesharewerestillbelowpre-pandemiclevels.ReadmoreNote(s):NorwaySource(s):StatisticsNorway;UNWTOCHAPTER

02InternationaltourismNumberofinternationaltouristarrivalsinNorwayfrom2010to2020(inmillions)InboundtourismvolumeinNorway2010-202076.255.965.8865.695.364.964.864.774.785432104.541.42010201120122013201420152016201720182019202014Description:In2020,Norwayregisteredapproximately1.4millionarrivalsbyinternationaltourists,decreasingbyover75percentversusthepreviousyear'sfigure.OtherEuropeancountriesconstitutedbyfarthelargestsourcemarketforinternationaltourismintheNordiccountryin2020,accountingforapproximatelythree-quartersofthetotalnumberofarrivals.ReadmoreNote(s):Norway;includingonlyovernighttouristsSource(s):UNWTONumberofinternationaltouristarrivalsinNorwayin2020,byregionoforigin(in1,000s)InboundtourismvolumeinNorway2020,byoriginregion1,4001,1851,2001,00080060040020001217318EuropeAmericasEastAsiaandthePacificAfrica15Description:In2020,nearly85percentofallinternationaltouristarrivalsinNorwaywerefromotherEuropeancountries.ThesecondbiggestmarketforinboundtourismintheNordiccountrywastheAmericas,whichaccountedforalittleover120thousandinboundtouristarrivalsthatyear.ReadmoreNote(s):Norway;2020;includingonlyovernightvisitorsSource(s):UNWTOLeadingnationalitiesforovernighttourisminNorwayin2023,basedonovernightstays(in1,000s)TouristovernightstaysinNorway2023,bycountryoforiginNumberofovernightstaysinthousands10,000

15,00005,00020,00025,00030,000NorwayGermanyUnitedStatesSweden25,907.12,300.71,109.21,098.21,018.9825.7NetherlandsDenmarkUnitedKingdomFrance677.2499.2Poland335.9SwitzerlandSpain322308.5Finland289.1Italy288.4Belgium233.5Austria134.216Description:ThenumberofnightsspentataccommodationestablishmentsbydomestictouristsinNorwayin2023was2.3timesthefigurerecordedbyinternationaltourists.Germanywasthenationalityaccountingforthelargestnumberofthemthatyear,with2.3million.ReadmoreNote(s):Norway;2023;hotelsandsimilarestablishmentsSource(s):StatisticsNorwayConsumptionofnon-residenttouristsinNorwayfrom2011to2020(inmillionNOK)InboundtourismconsumptionexpenditureinNorway2011-202070605059.455.352.650.245.440.638.240302010036.634.419201120122013201420152016201720182019202017Description:Theannualconsumptionofnon-residenttouristsinNorwayplummetedtolessthan20billionNorwegiankronerin2020asaresultofthecoronavirus(COVID-19)pandemic.Inthepreviousdecade,theinternationaltourismexpenditureintheNordiccountryhadrosesteadilytomorethan59billionNorwegiankroner.ReadmoreNote(s):NorwaySource(s):StatisticsNorwayExpenditureofnon-residenttouristsinNorwayin2020,bycategory(inmillionNOK)InboundtourismspendinginNorway2020,bycategoryExpenditureinmillionNorwegiankroner01,0002,0003,0004,0005,0006,0007,0008,0009,00010,000FoodandbeverageservingservicesAccommodationservices3,4483,039Airtransportservices1,700Watertransportservices908SportsandrecreationalservicesRoadtransportservices493224182135130RailtransportservicesTransportequipmentrentalservicesTravelagencyandtouroperatorreservationservicesCulturalservices80Totaltourismconsumptionofotherproducts8,70718Description:In2020,foodandbeveragewasthecategoryonwhichinboundtouristsspentthemost,withthetotalamountingtomorethan3.4billionNorwegiankroner.Thatyear,accommodationservicesrecordedthesecond-highestfigure,astheinboundtourismspendingonthisproductaddeduptothreebillionNorwegiankroner.ReadmoreNote(s):Norway;2020Source(s):StatisticsNorwayShareoftravelersplanningtogoonholidayinNordiccountriesduringthenextsixmonthsinselectedEuropeancountriesasofApril2021EuropeantravelersplanningtovisitNordiccountriesinthenextsixmonths2021TravelersfromDenmarkTravelersfromEnglandTravelersfromSwedenTravelersfromtheNetherlandsTravelersfromGermanyTravelersfromFrance25%20%15%10%5%0%NorwayDenmarkSwedenFinlandIceland19Description:AccordingtoanApril2021study,17percentofsurveyedGermantravelerswereplanningtogoonholidayinDenmarkoverthenextsixmonths,whileonlyfourpercentofEnglishrespondentsclaimedthesame.Meanwhile,16percentoftravelersfromDenmarkwereplanningaholidaytriptoSwedenduringthenextsixmonths.ReadmoreNote(s):Europe;March31toApril12,2021;6,000*;travelerswhotookaholidayorleisuretripduringthelastthreeyearsandexpecttotravelabroadwithinthenextthreeyears;*Thesurveyincluded1,000respondentsforeachofthefollowing[...]

ReadmoreSource(s):Epinion;InnovasjonNorgeOpinionsonNorwayasatourismdestinationduringthecoronavirus(COVID-19)pandemicamongtravelersinselectedEuropeancountriesasofApril2021COVID-19:opinionsonNorwayastripdestinationinselectedEuropeancountries2021ShareofrespondentsNorwayisamoreattractivedestinationUnchangedNorwayisalessattractivedestiation17%FranceGermanyNetherlandsEngland21%62%13%12%71%17%67%21%9%76%14%Sweden8%8%64%28%Denmark85%7%20Description:AccordingtoanApril2021study,21percentofsurveyedFrenchtravelersbelievedthatNorwayhasbecomeamoreattractivetourismdestinationduringthecoronavirus(COVID-19)pandemic.Bycontrast,28percentofSwedishrespondentsthoughtthatNorwayhasturnedintoalessattractivetraveldestinationduringthehealthcrisis.ReadmoreNote(s):Europe;March31toApril12,2021;6,000*;travelerswhotookaholidayorleisuretripduringthelastthreeyearsandexpecttotravelabroadwithinthenextthreeyears;*Thesurveyincluded1,000respondentsforeachofthefollowing[...]

ReadmoreSource(s):Epinion;InnovasjonNorgeCHAPTER

03NorwegiantouristsNumberofdomesticandoutboundtripsmadebyresidentsofNorwayfrom1stquarter2018to4thquarter2022(inmillions)QuarterlynumberoftripsbyNorwegiantourists2018-2022Q1Q2Q3Q412.010.08.02.413.192.433.382.4432.173.082.111.732.771.636.04.02.652.582.882.02.672.482.221.981.650.02018201920202021202222Description:In2022,thenumberoftripstakenbyNorwegianresidentsamountedtonearly11million,showingafullrecoveryfromtheimpactofthecoronavirus(COVID-19)pandemic.ThequarteroftheyearonwhichNorwegianstraveledthemostwasthethird,registeringaround3.4milliontripsintotal.ReadmoreNote(s):Norway;2,000*;16-79years;Norwegianresidentsondomesticandoutboundholidayorbusinesstripslastingatleastonenight;*ThedataismeanttorepresentthewholeNorwegianpopulationinthisagegroup,notonlythesurveyed[...]

ReadmoreSource(s):StatisticsNorwayNumberofdomesticandoutboundtripsmadebyresidentsofNorwayfrom1stquarter2018to4thquarter2022,byagegroup(inmillions)QuarterlynumberoftripsbyNorwegiantourists2018-2022,byagegroup16-24years25-44years45-64years65-79years3.53.02.52.01.51.00.50.0Q1'18

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Q4'2223Description:ThenumberoftouristsfromNorwayinthethirdquarterof2022reachedthehighestlevelsince2018,atmorethanthreemillion.Overall,thevolumeofNorwegiantourismin2022washigherthanintheprevioustwoyears,whenthecoronavirus(COVID-19)pandemicimpactedtheglobaltourismsector.ReadmoreNote(s):Norway;2,000*;18-79years;NorwegianresidentsondomesticandoutboundholidayorbusinesstripslastingatleastonenightSource(s):StatisticsNorwayNumberofdomesticandoutboundtripsmadebyresidentsofNorwayfrom1stquarter2018to3rdquarter2023,bypurposeoftrip(inmillions)QuarterlynumberoftripsbyNorwegiantourists2018-2023,bytypeoftripHolidaytripBusinesstrip4.03.53.02.52.01.51.00.50.03.373.273.092.952.872.812.72.62.550.742.482.432.422.342.22.170.612.08

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Q3'2324/statistics/858554/quarterly-number-of-norwegian-tourists-by-type-of-tripInthethirdquarterof2023,Norwegiantravelerstookalittleover500thousandbusinesstripsandnearly3.3millionleisuretrips.Whilethevolumeofbusinesstraveldeclineinthatperiodversusthepreviousquarter,thenumberofleisuretripsincreased.ReadmoreNote(s):Norway;2,000*;18-79years;Norwegianresidentsondomesticandoutboundtripslastingatleastonenight;*ThedataismeanttorepresentthewholeNorwegianpopulationinthisagegroup,notonlythesurveyedsample.Releasedate[...]

ReadmoreSource(s):StatisticsNorwayNumberofoutboundtripsmadebyresidentsofNorwaytoselectedEuropeancountriesfrom1stquarter2019to3rdquarter2023(in1,000s)QuarterlynumberoftripsbyNorwegiantourists2018-2023,bycountrySwedenSpainDenmarkUnitedKingdomFranceGermany9008007006005004003002001000-100Q1'18

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Q3'2325Description:SwedenwasthemainEuropeandestinationforNorwegiantravelersinthethirdquarterof2023,registering575thousandtripsintotal.Spainrankedsecond,with322thousandtripsmadebyNorwegiantothatcountryinthesameperiod.

ReadmoreNote(s):Norway;2,000*;18-79years;Norwegianresidentsondomesticandoutboundtripslastingatleastonenight;*ThedataismeanttorepresentthewholeNorwegianpopulationinthisagegroup,notonlythesurveyedsample.Releasedate[...]

ReadmoreSource(s):StatisticsNorwayCHAPTER

04ExpenditureofNorwegiantouristsExpenditureontourismofresidenthouseholdsinNorwayfrom2010to2020(inbillionNOK)DomestictourismspendinginNorway2010-2020120107.57105.2798.8995.4696.0410090.186.9484.1678.0180604020072.5670.662010201120122013201420152016201720182019202027Description:TheannualtourismconsumptionexpenditureofresidenthouseholdsinNorwayincreasedsteadilyfrom2011to2019.In2019,domestictourismspendingamountedtoapproximately107.2billionNorwegiankroner.Thatyear,expenditureofnon-residenttouristsinNorwayvaluedroughly59.4billionincomparison.ReadmoreNote(s):Norway;currentpricesSource(s):StatisticsNorwayExpenditureontourismofresidenthouseholdsinNorwayin2020,bycategory(inmillionNOK)DomestictourismspendinginNorway2020,bycategoryExpenditureinmillionNorwegiankroner010,00020,00030,00040,00050,00060,000FoodandbeverageservingservicesAccommodationservices13,6127,854TravelagencyandtouroperatorreservationservicesAirtransportservices5,7975,088Watertransportservices2,2401,9581,579SportsandrecreationalservicesRoadtransportservicesCulturalservices626Railtransportservices601200TransportequipmentrentalservicesTotaltourismconsumptionofotherproducts56,48128Description:WhatistheannualtourismconsumptionexpenditureofresidenthouseholdsinNorway?In2020,residents'expenditureonfoodandbeverageserviceswasthehighest,reaching13.6billionNorwegiankroner.Meanwhile,spendingofresidentsonaccommodationservicesamountedtoroughlyeightbillionNorwegiankronerin2020.ReadmoreNote(s):Norway;2020Source(s):StatisticsNorwayExpenditureondomestictourisminNorwayfrom2010to2022,bytypeoftrip(inbillionNOK)DomestictourismspendinginNorway2010-2022,bytypeShortholidaytripsLongholidaytripsBusinesstrips100908070605022.7330.5210.0134.2410.2327.2117.6420.7516.7317.4818.6315.4116.620.7612.7740302010014.9815.9422.3418.217.8417.4118.9116.0440.69202210.2413.21201110.5112.85201211.391232.25202125.45201820.97201721.92202018.53201618.91201917.37201516.19201317.322014201029/statistics/858776/annual-tourist-expenditure-on-domestic-trips-in-norway-by-typeThetourismexpenditureofNorwegiantravelersfordomesticlongholidaytripsin2022amountedtonearly41billionNorwegiankroner.Meanwhile,residentsintheEuropeancountryspentaround22.7billionNorwegiankroneronbusinesstrips.

ReadmoreNote(s):Norway;NorwegianresidentsondomesticholidayorbusinesstripslastingatleastonenightSource(s):StatisticsNorwayExpenditureonoutboundtourismfromNorwayfrom2010to2022,bytypeoftrip(inbillionNOK)OutboundtourismspendinginNorway2010-2022,bytypeLongholidaytripsShortholidaytripsBusinesstrips140120100806040200201020112012201320142015201620172018201920202021202230Description:In2022,Norway'soutboundtourismshowedthefirstsignificantrecoveryfromthecoronavirus(COVID-19)pandemicafterastrongplungedduringtheprevioustwoyears.Intotal,Norwegiantravelersspentaround74billionNorwegiankronerduringleisureandbusinesstripstoothercountriesthatyear.ReadmoreNote(s):Norway;2,000respondents;16-79years;NorwegianresidentsonoutboundholidayorbusinesstripslastingatleastonenightSource(s):StatisticsNorwayHouseholdconsumptionofrestaurantsandhotelsinNorwayfrom2