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INDUSTRIES
&
MARKETSSecurity:
market
data
&
analysisMarket
InsightsreportSeptember2023Table
of
ContentsOverviewAppendixSummary567Product
OverviewAuthor2122MarketDefinitionKeyTakeawaysMarket
NumbersRevenue912151819AverageRevenue
per
SmartHomeSmartHomesBrandsharePenetration
rate2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
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reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
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Usecases:
sales
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support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/3CHAPTER
1OverviewThe
Security
market
is
a
fast
growing
marketOverview:
SummarySummaryTheSecurity
segment
targets
theprevention/detection
of
burglaries,
notificationsabouthazardssuchasfireor
water
leakage,
emergency
callsand
access
control.Itsdevelopment
is
mainlydriven
bythereplacement
oftraditional
devices
withconnected
ones.
Main
growth
productsinthiscaseare
smart
locksandsmartsecurity
cameras.
Companies
from
several
different
industriescompete
inthismarket.
Next
to
traditional
security
companies
(e.g.
ADT)and
tech
start-ups(Canaryor
A),
media
companies
and
connectivity
providers
(e.g.
AT&TorComcast)
alsoplayanimportant
role
dueto
thehigh
amountsof
data
thatneedtobetransferred,
especially
inthevideo
surveillance
case.
Developments
varystrongly
with
country-specific
conditionslike
burglaryrates.5Sources:Market
Insights
2023Security
is
an
important
part
of
the
SmartHome
marketOverview:
Market
DefinitionMarket
definitionTheSmart
Home
segment
Security
includesthe
sale
ofdevices
and
services
fornetworked
access
control
and
management
forbuildingsand
premises.
Thisincludessurveillance
products
(e.g.
security
cameras
and
related
datastorage
andtransmission
services,
motion
sensors,
programmable
and
remote
control
doorlocks)
aswell
asequipment
forrisk
monitoring
(connected
smoke
detectors
andhumiditysensors).Remote
surveillance
and
emergency
services
fromspecialized
security
firmswhich
are
notrelated
to
smart
home
are
notincluded.6Sources:Market
Insights
2023Security
accounted
for
15.28%
of
the
SmartHome
market
revenue
in
2023Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheSecurity
segment
is
projected
to
reach
US$17.5bn
in2022.Thismarket
includes:Thismarket
excludes:Revenue
is
expected
toshow
anannualgrowth
rate(CAGR2022-2028)
of
11.78%,resulting
inaprojected
market
volume
of
US$36.0bn
by2028.•Digitallyconnected
andcontrolleddevices
for
burglarprevention
andother
security
issues•Classicalsecurity
devices
withoutsmart
home
connectionIntheSecurity
segment,
thenumber
ofactive
households
isexpected
to
amount
to630.5m
users
by2028.•B2B/C2C
salesof
anykind(e.g.
tohotels
or
office
buildings)•Motion
sensors,
door
locks,
securitycameras
(withor
withoutfacerecognition)Household
penetration
will
be6.4%
in2022
andisexpected
tohit26.7%
by2028.Theaverage
revenue
per
installedSmart
Home
currently
is
expected
toamounttoUS$127.00.•Surveillance
services
withconnection
toabroader
smart
homeAglobalcomparison
reveals
thatmost
revenue
isgenerated
inthe
United
States(US$5,434.0m
in2022).•Hazardprevention
devices
likewater,
smoke
or
gassensors7Sources:Market
Insights
2023CHAPTER
2Market
NumbersSecurity
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
17.8%
from2017
to2028Market
Size:
Globalrevenue
forecast
inbillionUS$35.9532.9429.9226.79+17.8%(1)20.6023.6817.5315.79202112.09202010.0920197.955.932017201820222023202420252026202720289Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
8.3
billion,
Asia
is
the
biggestmarket
among
selectedregions
in
2023Market
Size:
Regional
Comparison
(1/2)revenue
forecast
inbillionUS$+13.5%(1)15.5+10.4%(1)12.0+10.8%(1)8.37.36.94.2+15.2%(1)+8.3%(1)0.720280.80.30.5202320282023202320282023202820232028EuropeAfricaAmericasAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
1.3
billion,
Japan
is
the
biggest
market
among
selectedcountries
in
2023Market
Size:
Regional
Comparison
(2/2)revenue
forecast
inbillionUS$+16.4%(1)2.8+12.8%(1)+12.0%(1)2.01.9+10.0%(1)1.31.3+14.9%(1)1.11.10.80.50.32023202820232028202320282023202820232028United
KingdomGermanyBrazilJapanSouthKorea11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Security
average
revenue
per
smart
home
is
estimated
to
decrease
from
2017to
2028Market
Size:
Globalaverage
revenue
persmart
home
forecast
inUS$157.2155.5160
150.5147.0144.814012010080127.1116.2103.991.379.267.657.0604020020172018201920202021202220232024202520262027202812Sources:Market
Insights
2023Americas
has
the
biggest
value
for
Security
average
revenue
per
smart
home
in2028Market
Size:
Regional
Comparison
(1/2)average
revenue
persmart
home
forecast
inUS$350306.1299.4283.030025020015010050270.6251.8212.7196.6223.1175.8219.9195.3219.5180.3197.6158.9198.1167.2192.8161.2166.8147.1142.8132.2121.7117.279.188.586.0132.0100.3102.5102.466.254.141.2124.791.759.8109.464.5111.769.4108.582.755.4106.367.2100.464.893.173.150.687.361.163.464.055.045.646.336.00201720182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania13Sources:Market
Insights
2023With
average
revenue
per
smart
home
of
US$344.6,
Japan
is
the
biggest
marketamong
selected
countries
in
2023Market
Size:
Regional
Comparison
(2/2)average
revenue
persmart
home
forecast
inUS$438.1450400350300414.9343.3404.9401.5407.6409.0279.7365.0383.2290.2344.6314.1293.2287.0213.1279.3259.4189.9243.4232.2186.5250
220.1200223.0171.6208.3231.4171.2198.2175.0168.9153.6141.6133.1176.2116.8114.115094.880.876.244.5103.2129.480.596.3114.62019117.072.381.854.7109.1201810050098.464.267.645.286.187.355.037.129.92017202020212022202320242025202620272028BrazilGermanyUnitedKingdomSouthKoreaJapan14Sources:Market
Insights
2023Security
smart
homes
are
estimated
to
increase
from2017
to
2028Market
Size:
Globalsmart
homesforecast
inmillion700630.5600487.7500377.94003002001000293.3227.92024177.32023138.02022107.4202183.564.950.539.42017201820192020202520262027202815Sources:Market
Insights
2023Asia
has
the
biggest
number
of
Security
smart
homes
in
2028Market
Size:
Regional
Comparison
(1/2)smart
homesforecast
inmillion340.4350300250260.6199.7135.7200153.2108.496.3150125.9117.556.286.873.890.153.069.169.856.6100
18.113.140.629.819.63.323.716.031.045.433.336.825.624.215.02.419.711.51.719.36.843.411.915.2508.81.29.40.87.34.55.77.29.24.42.8
5.73.50.60.820181.01.31.702017201920202021Australia&Oceania2022202320242025202620272028AfricaEuropeAmericasAsia16Sources:Market
Insights
2023With
6.9
million
smart
homes,
Germany
is
the
biggest
market
among
selectedcountries
in
2023Market
Size:
Regional
Comparison
(2/2)smart
homesforecast
inmillion29.13025201510525.623.221.818.817.416.017.712.712.016.313.513.812.210.310.12.92.21.21.20.80.70.56.96.03.69.2
7.95.11.63.52.95.22.72.11.69.22.11.61.27.44.64.02.93.91.61.10.95.43.82.26.76.89.12.61.94.91.41.00.70201720182019202020212022SouthKorea202320242025202620272028BrazilJapanUnitedKingdomGermany17Sources:Market
Insights
2023In
2023,
Ring
had
the
highest
share
in
SecurityFurtherMarket
AnalysisBrand
share
in
202318Sources:Market
Insights
2023Penetration
rate
for
Security
is
especial
high
in
Norwaybut
also
in
the
UnitedStatesPenetration
Rate:
Worldwide
ComparisonSecurity
penetration
rate
percountryin2023
in%1.2.3.4.5.Norway0.280.250.250.230.20UnitedStatesSouth
KoreaAustraliaUnitedKingdomlowhigh
nodata19Sources:Market
Insights
2023CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,regional,country,
and/orstatelevel.Access
ourdatavia
web
interface,
download(XLS,
PDF,PPT),
orreports.Benefitfromour
48-hour
customerserv
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