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INDUSTRIES
&
MARKETSVegetables-market
data&
analysisMarket
InsightsreportOctober2023Table
of
ContentsOverviewAppendixSummary567Product
OverviewAuthor2728MarketDefinitionKeyTakeawaysMarket
NumbersRevenue9121518212425AverageRevenue
per
CapitaVolumeAverageVolumeper
CapitaPriceper
UnitMobile/DesktopSplitOnlineRevenueShare2MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
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Market
Insightscom/outlook/3CHAPTER
1OverviewVegetablemarket’s
growth
is
fueled
by
veganism,
health
trends,
and
onlineservices,
but
faces
climate
change
challengesOverview:
SummarySummaryVegetable
sales
have
steadily
increased
over
time
and
even
withstood
thepressure
of
the
COVID-19
pandemic.
Due
to
their
longer
shelf
lives,
frozenvegetables
in
particular,
were
among
the
most
popular
foods
among
consumersduring
the
pandemic.
A
poll
by
the
American
Frozen
Food
Institute
found
that
ofmore
than
1,200
adults
in
the
U.S.,
34%
of
consumers
had
bought
more
frozenvegetables
in
2020
than
they
did
in
pre-pandemic
times.
The
growing
veganpopulation,
increasing
concerns
about
the
environmental
impact
of
animalagriculture,
and
health/wellness
trends
paired
with
the
growing
popularity
ofvegetables
as
a
source
of
protein
are
expected
to
drive
the
growth
of
thissegment.particularly
among
younger
families
and
health-conscious
individuals.
Thegrowingnumber
of
online
grocerydeliverystart-upscarryingoutlast-mile
deliveryservices
hasalso
fueledthe
development
oftheVegetables
segment.One
of
the
major
challenges
faced
by
the
industry
is
climate
change,
which
couldhave
an
adverse
impact
on
production
in
the
long
term.
In
the
U.S.,
for
example,the
area
used
for
vegetable
production
has
been
decreasing
since
2000.
In
2021,some
2.3
million
acres
were
used
for
growing
vegetables,
compared
to
the
use
of3.5
million
acres
only
two
decades
earlier.
To
counter
this,
the
industry
is
comingout
with
innovative
trends
in
production
and
manufacturing
processes,
e.g.,vertical
farming.Another
contributing
factor
in
this
segment’s
growth
has
been
the
increasingpopularity
of
organic
vegetables.
Organic
food
was
previously
primarilypurchased
by
a
small
portion
of
the
population,
predominantly
by
those
whowere
willing
to
pay
a
premium
for
organic
products.
However,
there
has
been
asurge
in
interest
among
a
broader
range
of
consumers
in
recent
years,5Sources:Market
Insights
2023The
Vegetables
market
comprises
fresh,
processed,
and
frozen
edible
plants,divided
into
subsegments,
catering
to
diverse
consumption
needsOverview:
Market
DefinitionMarket
definitionThe
Vegetables
segment
covers
fresh,
frozen,
and
processed
edible
plants
thatarebought
andconsumed
fornutrient-based
purposes.AdditionalInformation:The
market
comprises
revenue
and
average
revenue
per
capita,
volume
andaverage
volume
per
capita,
price
per
unit
(unit
refers
to
kilogram),
sales
channels.The
market
encompasses
retail
sales
through
both
online
and
offline
saleschannels
to
private
end
customers
(B2C).
The
market
only
covers
at-homeconsumption;
out-of-home
consumption
isnotincluded.Structure:Thesegment
consistsof
2different
subsegments:The
Fresh
Vegetables
segment
covers
all
types
of
vegetables
that
haven't
beencanned,
frozen,
dehydrated,
pickled,
or
preserved
in
any
way.
This
segment
isdivided
into
seven
subsegments:
tomatoes,
potatoes,
leafy
vegetables,
cabbagevegetables,
onions,
root
vegetables
&
mushrooms,
and
other
freshvegetables
such
as
pumpkins,
eggplants,
zucchinis,
cucumbers,
paprikas,
bambooshoots,
legumes,
andother
vegetables.The
Processed
and
Frozen
Vegetables
segment
covers
all
types
of
vegetables
thathavebeen
canned,frozen,
dehydrated,fermented,
andpickled.6Sources:Market
Insights
2023Vegetables
accounted
for10.65%
of
the
Food
market
revenue
in
2022Overview:
Key
Takeaways
and
inscope
/outof
scopeKeyTakeawaysInscopeOutof
scopeRevenue
intheVegetables
market
amountsto
US$1.0tn
in2023.
Themarket
isexpected
togrow
annuallyby7.11%
(CAGR2023-2028).Thissegment
includes:Thissegment
excludes:Inglobalcomparison,
most
revenue
isgenerated
inChina
(US$147bn
in2023).•Fresh
vegetables•Vegetable-based
ready-to-eat
mealsInrelation
to
totalpopulation
figures,per
person
revenues
of
US$130.00
aregenerated
in
2023.•Frozen
vegetables•Processed
vegetablesIntheVegetables
market,
volume
isexpected
to
amount
to
649.2bn
kgby2028.TheVegetables
market
isexpected
to
show
avolume
growth
of4.9%
in2024.Theaverage
volume
perperson
intheVegetables
market
isexpected
toamount
to69.8kg
in2023.7Sources:Market
Insights
2023CHAPTER
2Market
NumbersVegetables
revenues
are
estimated
to
increase
at
a
CAGR(1)
of
6.5%
from
2018to
2028Market
Size:
GlobalRevenue
inbillionUS$1,405.71,326.01,247.7+6.5%(1)1,159.7284.6341.3322.11,078.9265.7304.4998.8247.0930.3230.2861.2213.7798.2199.0767.3189.3747.7184.11,064.420281,003.92027943.42026875.22025813.22024751.82023700.1647.52021563.72018578.02019599.220202022Fresh
VegetablesProcessed
&Frozen
Vegetables9Notes:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Sources:With
revenue
of
US$
456.2
billion,
Asia
is
the
biggest
market
among
selectedregions
in
2022Market
Size:
Regional
Comparison
(1/2)Revenue
inbillionUS$+7.1%(1)688.4456.2+6.4%(1)305.0+5.7%(1)242.7+11.9%(1)155.6210.7173.7+4.9%(1)79.310.414.020222028202220282022
2028Americas2022202820222028EuropeAfricaAsiaAustralia&Oceania10
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
revenue
of
US$
136.9
billion,
China
is
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Revenue
inbillionUS$+7.4%(1)209.8+4.7%(1)136.92022113.186.0+4.0%(1)+5.6%(1)+3.1%(1)36.528.926.823.119.419.2202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance11
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Vegetables
average
revenue
per
capita
is
estimated
to
increase
at
a
CAGR(1)
of5.6%
from2018
to
2028Market
Size:
GlobalAveragerevenue
percapita
inUS$175.4166.840.5158.338.6+5.6%(1)130.032.2148.436.442.6139.234.3122.230.2114.228.3106.926.7103.825.6102.225.2132.82028126.32027119.72026112.02025104.9202497.992.085.978.280.277.0201820192020202120222023Fresh
VegetablesProcessed
&Frozen
Vegetables12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
253.5,
Australia
&
Oceania
is
the
biggestmarket
among
selected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Averagerevenue
percapita
inUS$+6.4%(1)359.7+3.8%(1)316.5+5.0%(1)232.1253.5248.1+6.4%(1)147.4+9.4%(1)110.7172.8101.664.620222028202220282022
2028Americas202220282022Australia&Oceania2028EuropeAfricaAsia13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
average
revenue
per
capita
of
US$
344.4,
Germany
is
the
biggest
marketamong
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagerevenue
percapita
inUS$+4.1%(1)438.3+5.2%(1)382.8+2.9%(1)347.6+4.1%(1)326.8344.4292.4282.8256.9+7.2%(1)142.794.02022202820222028202220282022202820222028ChinaUnitedStatesUnitedKingdomGermanyFrance14
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Vegetables
volume
are
estimated
to
increase
at
a
CAGR(1)
of
2.9%
from2018
to2028Market
Size:
GlobalVolume
inbillionkilograms649.2629.6110.7+2.9%(1)612.1107.9586.6103.9562.2100.0113.9535.995.8517.892.6504.890.5496.788.9491.487.3486.487.8535.42028518.92027504.22026482.72025462.32024440.12023425.2398.72018404.12019407.82020414.320212022Fresh
VegetablesProcessed
&Frozen
Vegetables15
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
285.6
billion
kilograms,
Asia
is
the
biggest
market
amongselected
regions
in
2022Market
Size:
Regional
Comparison
(1/2)Volume
inbillionkilograms+4.3%(1)368.5285.6+2.7%(1)+3.2%(1)121.7+4.4%(1)103.899.982.4+2.4%(1)55.442.73.33.82022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023With
volume
of
66.4
billion
kilograms,
China
is
the
biggest
market
amongselected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Volume
inbillionkilograms+4.8%(1)88.166.4+2.9%(1)29.9+1.9%(1)25.2+2.1%(1)+1.3%(1)13.111.78.07.27.16.72022202820222028202220282022202820222028ChinaUnited
StatesUnited
KingdomGermanyFrance17
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2023Vegetables
volume
per
capita
are
estimated
to
increase
from
2018
to
2028Market
Size:
GlobalAveragevolume
per
capita
inkilograms66.870605040302010065.364.061.859.757.355.954.554.754.654.914.213.713.912.913.312.011.811.912.012.212.520182019202020212022202320242025202620272028Processed
&Frozen
VegetablesFresh
Vegetables18Sources:Market
Insights
2023Europe
has
the
biggest
market
in
Vegetables
volume
per
capita
in
2028Market
Size:
Regional
Comparison
(1/2)Averagevolume
per
capita
inkilograms143.595.515010050140.193.6137.392.0132.889.3128.786.5124.483.0123.283.6122.681.6122.481.1122.581.0122.282.086.785.485.983.781.581.381.082.578.979.879.980.376.774.871.969.166.063.634.861.834.660.334.960.834.959.435.738.638.939.437.336.335.3020182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope19Sources:Market
Insights
2023With
volume
per
capita
of
139.4,
Germanyis
the
biggest
market
among
selectedcountries
in
2022Market
Size:
Regional
Comparison
(2/2)Averagevolume
per
capita
inkilograms156.9153.7112.616014012010080150.8110.9148.2108.7145.1106.6142.0104.8139.4103.3136.1104.4137.0103.3134.6109.6134.5105.0114.4108.6107.3105.1106.2103.978.0102.4101.1101.3101.473.144.7101.975.1102.675.986.484.382.280.175.874.373.959.957.655.552.86050.247.545.644.245.141.14020020182019202020212022202320242025202620272028ChinaFranceGermanyUnitedKingdomUnitedStates20Sources:Market
Insights
2023Vegetables
price
per
kilogram
are
estimated
to
increase
from2018
to
2028Market
Size:
GlobalPrice
perkilogram
inUS$3.02.02.93.02.52.01.51.00.50.02.81.92.71.82.71.82.61.72.51.72.41.62.21.52.21.42.11.41.920182019202020212022202320242025202620272028Fresh
VegetablesProcessed
&Frozen
Vegetables21Sources:Market
Insights
2023Australia
&
Oceania
has
the
highest
Vegetables
price
per
kilogram
in
2028Market
Size:
Regional
Comparison
(1/2)Price
perkilogram
inUS$4.03.73.63.52.53.43.33.53.02.52.01.51.00.50.03.33.22.11.91.63.02.02.82.42.71.92.72.42.71.92.62.32.42.41.82.32.22.22.22.12.02.01.61.91.71.41.91.91.81.71.41.71.71.71.71.61.61.520182019202020212022202320242025202620272028AfricaAmericasAsiaAustralia&OceaniaEurope22Sources:Market
Insights
2023With
price
per
kilogram
of
US$
3.4,
the
United
States
has
the
highest
Vegetablesprice
among
selected
countries
in
2022Market
Size:
Regional
Comparison
(2/2)Price
perkilogram
inUS$3.83.73.73.23.13.63.63.52.92.93.42.93.23.13.43.14.03.53.02.52.01.51.00.50.03.22.83.12.53.03.02.92.53.02.42.73.23.02.62.32.22.82.22.72.72.62.62.52.52.42.42.12.32.32.22.12.12.22.12.12.01.71.61.62018201920202021China2022202320242025UnitedStates202620272028FranceGermanyUnitedKingdom23Sources:Market
Insights
2023Inthe
Vegetables
market,
mobile
online
revenue
reached
34.0%
in
2022FurtherMarket
AnalysisMobile/desktop
split100.0%100.0%100.0%33.0%100.0%31.0%100.0%34.0%100.0%38.0%100.0%42.0%100.0%46.0%100.0%48.0%100.0%50.0%32.0%32.0%68.0%201868.0%201967.0%202069.0%202166.0%202262.0%58.0%202454.0%202552.0%202650.0%20272023DesktopMobile24Sources:Market
Insights
2023Inthe
Vegetables
market,
Online
Revenue
‘s
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