波兰在线教育市场前景及投资研究报告-培训课件外文版2024.4

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TRENDSOnlineeducationinPolandCHAPTER

01OnlineeducationShareofpeopleusingonlinelearningmaterial,participatinginonlinecourses,orotherformsofonlinelearninginPolandfrom2015to2022ShareofpeopleengaginginonlinelearninginPoland2015-202220%18.44%18%16%14%12%10%8%17.11%12.96%11.34%10.52%8.78%6%4%2%0%2015201620172019202020223Description:TheshareofinternetusersengaginginonlinelearningactivitiesinPolanddecreasedby1.3percentagepointsin2022incomparisontothepreviousyear.ThiswasthefirsttimeduringtheobservedperiodthattheshareofengagementinonlinelearningactivitiesdeclinedinPoland.ReadmoreNote(s):Poland;2015to2022Source(s):EurostatShareofpeopletakingpartinanyformofonlinelearningactivitiesinPolandfrom2015to2020,bygenderShareofpeopleengaginginonlinelearninginPoland2015-2020,bygenderMalesFemales25%20%20%15%16%14%12%11%11%11%10%10%5%9%9%0%201520162017201920204Description:TheEuropeanquestionnaireonInformationandCommunicationTechnologiesDatarevealsthatthereexistsadisparitybetweentheinternetusageofpeopleaccordingtogender.Thisdisparityalthoughpresentinmostcountries,differswidelyinitsseverity.ReadmoreNote(s):Poland;2015to2020;18-74yearsSource(s):EurostatShareofpeopletakingpartinanyformofonlinelearningactivitiesinPolandfrom2015to2020,byagegroupShareofpeopleengaginginonlinelearninginPoland2015-2020,byagegroup16to24yearsold25to34yearsold35to44yearsold45to54yearsold55to64yearsold80%70%60%50%40%30%20%10%0%201520162017201920205Description:TheEuropeanquestionnaireonInformationandCommunicationTechnologiesDatarevealsthatthereexistsadisparitybetweentheinternetusageofpeopleofdifferentagegroups.Thisdisparityalthoughpresentinmostcountries,differswidelyinitsseverity.ReadmoreNote(s):Poland;2015-2020;16-64years;*Nodataavailablefor2018TheaimoftheEuropeanICTsurveysisthetimelyprovisionofstatisticsonindividualsandhouseholdsontheuseofInformationandCommunicationTechnologiesatEuropean[...]

ReadmoreSource(s):EurostatTimespentonremoteandonsitelearninginPolandin2022ComparisonofremoteandonsitelearningtimeinPoland2022ShareofrespondentsMorethaninclassroomlearning20%Lessthaninclassroomlearning40%ThesameamountoftimeasduringclassroomlearningDonotknow0%60%80%100%120%Parents45.9%46.1%22.1%30.5%1.5%Children18%31.8%4.1%6Description:In2022,over45percentofparentsandchildrenstatedthatonlineeducationandpreparingforclassremotelyrequiredmoretimethanonsitelearning.ReadmoreNote(s):Poland;November2022;449*;*Parentsn=449Childrenaged7-14,n=468ReadmoreSource(s):IBCAdvisory;OfficeofElectronicCommunicationsMostfundedEdTechcompaniesinPolandbetween2018and2022,bytotalfundingamount(inmillionU.S.dollars)MostfundedEdTechcompaniesinPoland2018-2022,bytotalfundsTotalfundingamountinmillionU.S.dollars020406080100120140160BrainlySkriwareNUADU148.54.321.76PixBlocks

0.5SmartLifeRobotics

0.46Teamsharq

0.28Dirask

0.147Description:BrainlywasthemostfundededucationaltechnologycompanyinPolandintheobservedperiod,withatotalfundingamountofover148millionU.S.dollars.Brainlyisanonlinelearningplatformwherestudentsandparentsgethomeworkandstudyhelpfrompeersandexperts.ReadmoreNote(s):Poland;2018to2022Source(s):CrunchBaseLessonsinwhichteachersusetheinternetinPolandin2022LessonsinwhichteachersusetheinternetinPoland202290%80%70%60%50%40%30%20%10%0%85.4%59.9%28.7%24.5%Other2.2%ForeignlanguagePolishMathematicsIdon'tknow8Description:InternetinschoolsinPolandin2022wasmainlyusedforactivitiesinPolishandforeignlanguageclasses.ReadmoreNote(s):Poland;November2022;313respondents;7-14years;ChildrenwhoseteachersusetheinternetintheclassroomSource(s):IBCAdvisory;OfficeofElectronicCommunicationsFormsofconductinglessonsremotelyinPolandin2022FormsofremotelessonsinPoland2022ShareofrespondentsChildren0%Parents10%20%30%40%50%60%70%59.7%59.9%OnlinelessonsintheformofvideochatsusingtheplatformorinstantmessengerProvidingassignments/materialsforself-studyWebinarsfortheclass/group27.4%26.2%8.3%8.9%3.2%2.2%Individualtelephoneconsultations1.4%2.9%Alloftheabove9Description:In2022,onlinelessonsinPolandwereconductedinvideochatsusingaplatformorinstantmessenger.Asaresult,nearlyeverythirdchildandparentstatedthatteachersprovideself-studymaterials.

ReadmoreNote(s):Poland;November2022;500*;*Parentsn=449Childrenaged7-14,n=468ReadmoreSource(s):IBCAdvisory;OfficeofElectronicCommunicationsAveragepriceforin-personandonlinetutoringinPolandin2023,bysubject(inzlotyperlesson)Averagepriceforin-personandonlinetutoringinPoland2023,bysubjectAveragepriceinzlotyOnline

In-person400102030506070809010092.01AdvancedmathematicsComputerScienceMusic81.1380.0574.4175.5180.5769.46PhysicsItalianLanguageBiology67.7569.2566.5260.8959.3666.1165.8266.7567.26PolishlanguageforforeignersGeography59.2458.5158.1158.0557.95FrenchlanguageChemistrySpanishlanugageGermanlanguage63.4565.8156.210Description:In2022,thehighestpriceforin-personandonlinetutoringinPolandwereforadvancedmathematicsclasses.ReadmoreNote(s):Poland;2023Source(s):CHAPTER

02OnlinecoursesLeadingonlinecoursesapplicationsinPolandasofFebruary2023,bynumberofdownloads(inmillions)MostdownloadedonlinecoursesappsinPoland2023Numberofdownloadsinm150

200050100250300350400378.65UdemyKhanAcademyCoursera207.74114.15113.69LinkedInLearningedX68.01Skillshare35.5912Description:ThemostdownloadedonlinecourseappinPolandwasUndemy.TheAmericanmassiveopenonlinecourseappwasdownloadedover378milliontimesintheobservedtimeperiod.

ReadmoreNote(s):Poland;January2015toFebruary2023Source(s):AppMagicLeadingonlinecoursesapplicationsinPolandasofMarch2022,byrevenue(inmillionU.S.dollars)TopgrossingonlinecoursesappsinPoland2022RevenueinmillionUSD600204080100120UdemyCoursera101.4817.49Skillshare13.03LinkedInLearning9.4413Description:Thetop-grossingonlinecourseappinPolandwasUdemy.TheAmericanopenonlinecourseprovidergeneratedarevenueofover101millionU.S.dollarsasofMarch2022.

ReadmoreNote(s):Poland;January2015toMarch2022Source(s):AppMagicLeadinglanguagelearningmobileapplicationsinPolandinAugust2023,byrevenue(in1,000sU.S.dollars)LeadinglanguagelearningmobileappsinPoland2023,byrevenueRevenueinthousandUSD100050150200250Duolingo:LearnLanguagesFreeEWA:LearnEnglishLanguageBusuu:LearnLanguages207.0949.1337.65Learn33Languages-MondlyBabbel-LanguageLearningBuddy.ai:Englishforkids27.1125.4818.47Lingokids-AfunlearningadventureMemrise:speakanewlanguagePromova7.537.422.962.89ELSA:AILearn&SpeakEnglish14Description:DuolingowasthemostpopularfreelanguagelearningmobileappbyrevenueinPolandinAugust2023,whichamountedtoover207thousandU.S.dollarsoniPhoneandiPadAppStoreandGooglePlay.EWAfollowedwithapproximately49.1thousandU.S.dollarsinrevenue.ReadmoreNote(s):Poland;August2023Source(s):AppMagicMonthlynumberofUdemyappdownloadsinPolandfromFebruary2022toFebruary2023(1,000s)MonthlyUdemydownloadsinPoland2022-202310.09.08.858.547.948.06.857.06.476.46.245.926.05.04.05.645.335.014.984.65Feb'22Mar'22Apr'22May'22Jun'22Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'2315Description:ThemonthlynumberofUdemyappdownloadsfluctuatedovertheobservedperiodoftimeinPoland.TheAmericanmassiveopenonlinecourseappwasdownloadedapproximately6.9thousandtimesinFebruary2023.

ReadmoreNote(s):Poland;February2022toFebruary2023Source(s):AppMagicMonthlynumberofCourseraappdownloadsinPolandfromFebruary2022toFebruary2023(1,000s)MonthlyCourseradownloadsinPoland2022-20231.71.61.51.41.551.421.371.231.31.21.131.121.21.11.00.91.081.081.041.020.980.94Feb'22Mar'22Apr'22May'22Jun'22Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'2316Description:ThemonthlynumberofCourseraappdownloadsfluctuatedovertheobservedperiodoftimeinPoland.TheAmericanmassiveopenonlinecourseappwasdownloadedapproximately1.42thousandtimesinFebruary2023.

ReadmoreNote(s):Poland;February2022toFebruary2023Source(s):AppMagicMonthlynumberofSkillshareappdownloadsinPolandfromFebruary2022toFebruary2023(1,000s)MonthlySkillsharedownloadsinPoland2022-20230.80.70.690.610.60.490.440.50.40.30.20.380.340.320.290.280.250.230.220.22Feb'22Mar'22Apr'22May'22Jun'22Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'2317Description:ThemonthlynumberofSkillshareappdownloadsfluctuatedovertheobservedperiodoftimeinPoland.However,theAmericanonlinelearningcommunityapphasnotbeendownloadedmorethan700timesinasinglemonth.

ReadmoreNote(s):Poland;February2022toFebruary2023Source(s):AppMagicShareofindividualsparticipatinginonlinecoursesinPolandfrom2017to2022ShareofindividualsparticipatinginonlinecoursesinPoland2017-202216%14%12%10%13.5%9.7%8.4%8%6.7%5.7%6%4%2%0%5%20172018201920202021202218Description:In2022,nearly10percentofrespondentsusedtheinternettoparticipateinonlinecoursesinPoland,adecreasefromthepreviousyear.

ReadmoreNote(s):Poland;2017to2022;InternetusersusingtheInternetforprivatepurposesinthelast3monthsSource(s):CentralStatisticalOfficeofPolandCHAPTER

03PlatformsanddevicesE-learningtoolsusedforonlinelessonsinPolandin2022E-learningtoolsusedinremotelearninginPoland2022ShareofrespondentsChildren30%Parents40%0%10%20%50%60%70%80%71.3%68.3%MicrosoftTeamsZoom23.2%27.6%15.4%17.5%Skype13.3%13.5%MessengerOther7.9%5.8%20Description:MicrosoftTeamswasthemostwidelyusedapplicationtodeliveronlinelessons,followedbyZoominPolandin2022.ReadmoreNote(s):Poland;November2022;449*;*Parentsn=449Childrenaged7-14,n=468ReadmoreSource(s):IBCAdvisory;OfficeofElectronicCommunicationsLeadingfreeonlineeducationmobileapplicationsinPolandinAugust2023,bynumberofdownloads(in1,000s)MostpopularfreeonlineeducationmobileappsinPoland2023,bydownloadsNumberofdownloadsinthousands020406080100120140160180200DuolingoTaPo24188.546.4542.33StellariumMobileEWA41.5440.89BusuuBuddy.ai36.5529.5128.6123.6821.74DogoLearn33LanguagesBabbelKnowunity21/statistics/1221440/poland-most-downloaded-online-education-mobile-appsDuolingowasthemostpopularfreeonlineeducationmobileappbydownloadsinPolandinAugust2023,whichamountedto188.5thousandoniPhoneandiPadAppStoreandGooglePlay.TaPo24followedwithapproximately46.5thousanddownloads.ReadmoreNote(s):Poland;August2023Source(s):AppMagicMonthlynumberofDzienniczekVulcanappdownloadsinPolandfromFebruary2022toFebruary2023(in1,000s)MonthlyDzienniczekVulcandownloadsinPoland2022-2023300250200150100500Feb'22

Mar'22

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Mar'2222Description:Overtheperiodpresented,thedownloadsofDzienniczekVulcan,anappdesignedforgradesmonitoring,fluctuatedinPoland.TheappreacheditshighestmonthlydownloadnumberinSeptember2022,totalingover268thousanddownloads.

ReadmoreNote(s):Poland;February2022toFebruary2023Source(s):AppMagicMonthlynumberofLibrusappdownloadsinPolandfromFebruary2022toSeptember2023(in1,000s)MonthlyLibrusdownloadsinPoland2022-2023350300250200150100500Feb'22

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Aug'23Sep'2323Description:Overtheperiodpresented,thedownloadsofLibrus,anappdesignedforonlineeducationpurposesandgradesmonitoring,fluctuatedinPoland.TheappreacheditshighestmonthlydownloadnumberinSeptember2022,accountingforover310thousanddownloads.ReadmoreNote(s):Poland;February2022toSeptember2023Source(s):AppMagicMonthlynumberofBrainlyappdownloadsinPolandfromFebruary2022toFebruary2023(in1,000s)MonthlyBrainlydownloadsinPoland2022-2023706050403020100Feb'22Mar'22Apr'22May'22Jun'22Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'2324Description:Overtheperiodpresented,thedownloadsofBrainlyfluctuatedinPoland.TheappreacheditshighestmonthlydownloadnumberinSeptember2022,accountingfornearly66thousanddownloads.

ReadmoreNote(s):Poland;February2022toFebruary2023Source(s):AppMagicShareofchildrenwhouseacomputerorlaptopwhilelearningremotelyinPolandin2022ShareofchildrenwhouseacomputerorlaptopwhilestudyingremotelyinPoland2022100%91%90%80%70%60%50%40%30%20%10%0%7%2%Myowncomputer/laptopEquipmentprovidedbytheschool/communityHardtosay25Description:ThevastmajorityofchildreninPolandusedtheirowncomputersforremoteonlineeducationin2022.ReadmoreNote(s):Poland;November2022;499respondents;ParentsSource(s):IBCAdvisory;OfficeofElectronicCommunicationsCHAPTER

04OpinionsandbehaviorWhichlearningmodelismosteffectiveforyourchild?EvaluationoftheeffectivenessoflearningtypesinPoland202290%81.3%80%70%60%50%40%30%20%10.6%8.1%10%0%LearningatschoolLearninginahybridmodelDistancelearning27Description:ThevastmajorityofparentspreferredclassroomlearninginPolandin2022.ReadmoreNote(s):Poland;November2022;499respondents;ParentsSource(s):IBCAdvisory;OfficeofElectronicCommunicationsTimespentdoinghomeworkandpreparingforonlinelessonscomparedtoin-classlessonsinPolandin2022Timespentonpreparingforonlinelessonscomparedin-classlessonsinPoland202245%42.4%40%35%30%25%20%15%10%5%32.5%19.5%5.6%0%Yes,IneededmoretimeIdidnotneedmoretimeIttookmethesameamountoftimeasusualHardtosay28Description:In2022,doinghomeworkandpreparingforonlineclassesrequiredmoretimefromchildreninPolandcomparedtoin-classlessons.ReadmoreNote(s):Poland;November2022;468respondents;7-14years;ChildrenSource(s):IBCAdvisory;OfficeofElectronicCommunicationsAveragepriceforin-personandonlinetutoringinPolandin2023,bysubject(inzlotyperlesson)Averagepriceforin-personandonlinetutoringinPoland2023,bysubjectAveragepriceinzlotyOnline

In-person400102030506070809010092.01AdvancedmathematicsComputerScienceMusic81.1380.0574.4175.5180.5769.46PhysicsItalianLanguageBiology67.7569.2566.5260.8959.3666.1165.8266.7567.26PolishlanguageforforeignersGeography59.2458.5158.1158.0557.95FrenchlanguageChemistrySpanishlanugageGermanlanguage63.4565.8156.229Description:In2022,thehighestpriceforin-personandonlinetutoringinPolandwereforadvancedmathematicsclasses.ReadmoreNote(s):Poland;2023Source(s):PreferredmodeoflearninginPolandin2022PreferredmodeoflearninginPoland2022RemotelearningathomewhenIstudyalone24.8%Learningat