芬兰互联网使用情况市场调研和分析报告（英文版）-2024年1月上传培训课件

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TRENDSInternetusageinFinlandCHAPTER

01OverviewShareofhouseholdswithinternetaccessinFinlandfrom2009to2022HouseholdinternetaccessinFinland2009-2022120%97.59%96%96.56%100%80%60%40%20%0%94.42%94.28%94.36%91.95%89.83%89.93%89.24%86.8%84.16%80.54%77.78%200920102011201220132014201520162017201820192020202120223Description:TheshareofhouseholdswithinternetaccessinFinlandsawnosignificantchangesin2022incomparisontothepreviousyear2021andremainedataround97.59percent.Nevertheless,2022stillrepresentsapeakintheshareofhouseholdswithinternetaccessinFinlandwith97.59percent.ReadmoreNote(s):Finland;2009to2022Source(s):EurostatShareofdailyinternetusersinFinlandin2022,byagegroupandgenderDailyinternetuserpenetrationinFinland2022,byagegroupandgender100%92%90%89%90%80%70%60%50%40%30%20%10%0%85%74%73%73%52%20%16-24years25-34years35-44years45-54years55-64years65-74years75-89yearsMenWomen4Description:In2022,73percentoftheFinnishpopulationusedtheinternetseveraltimesaday.Accordingtothesurveyresults,74percentofmenand73percentofwomeninFinlandhadusedtheinternet.Amongdifferentagegroups,internetpenetrationwashighestamong16to34-year-olds,reaching92percent.Thecorrespondingfigureamongindividualsaged75to89was20percent.ReadmoreNote(s):Finland;2022;16-89years;UsestheinternetseveraltimesadaySource(s):StatisticsFinlandBroadbandinternetpenetrationrateinhouseholdsinFinlandin2021,bytypeBroadbandpenetrationinhouseholdsinFinland2021,bytype60%51%50%43%40%30%20%10%0%4%2%FixedandmobilebroadbandMobilebroadbandFixedbroadbandNointernetconnection5Description:AsofSeptember2021,broadbandpenetrationrateofhouseholdsinFinlandreached96percent.RoughlyhalfoftheFinnishhouseholdswereusingbothfixed-lineandmobilebroadband,whilemobilebroadbandpenetrationratewasat43percent.Onlyfourpercentofhouseholdsdidnothavebroadbandinternetconnectionin2021.ReadmoreNote(s):Finland;AsofMarch2022Source(s):TraficomForecastoftheinternetuserpenetrationrateinFinlandfrom2019to2028ForecastoftheinternetuserpenetrationrateinFinland2019-2028100%94.27%93.56%92.77%91.91%90.95%89.91%88.76%87.27%87.62%90%80%70%60%50%40%30%20%10%0%85.17%20192020202120222023*2024*2025*2026*2027*2028*6Description:ThepopulationsharewithinternetaccessinFinlandwasforecasttocontinuouslyincreasebetween2024and2028byintotal4.4percentagepoints.Aftertheninthconsecutiveincreasingyear,theinternetpenetrationisestimatedtoreach94.27percentandthereforeanewpeakin2028.Notably,thepopulationsharewithinternetaccessofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Finland;2019to2028;*Forecasteddata.EstimatedshareofthetotalpopulationintheselectedregionusingtheinternetReadmoreSource(s):ForecastofinternetusernumbersinFinlandfrom2022to2028(inmillionusers)ForecastofinternetusernumbersinFinland2022-202865.245.25.165.15.054.994.9254321020222023202420252026202720287Description:ThenumberofinternetusersinFinlandwasforecasttocontinuouslyincreasebetween2024and2028byintotal0.3millionusers(+6.01percent).Afterthesixthconsecutiveincreasingyear,thenumberofusersisestimatedtoreach5.24millionusersandthereforeanewpeakin2028.Notably,thenumberofinternetusersofwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Finland;2022to2028Source(s):ForecastofmobileinternetuserpenetrationrateinFinlandfrom2018to2028ForecastofmobileinternetuserpenetrationrateinFinland2018-2028120%97.73%96.93%96.02%100%94.96%93.73%92.29%90.58%88.55%86.25%82.9%79.97%80%60%40%20%0%201820192020202120222023*2024*2025*2026*2027*2028*8Description:ThepopulationsharewithmobileinternetaccessinFinlandwasforecasttocontinuouslyincreasebetween2024and2028byintotal5.4percentagepoints.Afterthetenthconsecutiveincreasingyear,themobileinternetpenetrationisestimatedtoreach97.73percentandthereforeanewpeakin2028.Notably,thepopulationsharewithmobileinternetaccessofwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Finland;2018to2028;Mobilephoneusersofanyagewhoaccesstheinternetviamobilephone(browserorapp)atleastoncepermonth.;*Forecasteddata.ThisstatisticpresentsexclusivedatabyStatista'sMarketAnalyticsteamandis[...]

ReadmoreSource(s):(DigitalMarketOutlook)CHAPTER

02MobileinternetMarketshareofmobilesubscriptionprovidersinFinlandfrom2012to2022MarketshareofmobilesubscriptionprovidersinFinland2012-2022ElisaTeliaFinlandDNAOthers100%90%80%70%60%50%40%30%20%10%0%2012201320142015201620172018201920202021202210Description:Intheperiodfrom2012to2022,Elisaheldthelargestshareofaround39percentinthemobilesubscriptionmarketinFinland.TeliaFinland'smarketsharedeclinedfrom34to31percent,whilethethirdlargesttelecommunicationsoperatorDNAincreaseditsmarketsharebyfivepercentoverthepastdecade.ReadmoreNote(s):Finland;2012to2022Source(s):TraficomNumberofmobiledatatransfersubscriptionsinFinlandfrom2012to2022,bytype(in1,000s)NumberofmobiledatasubscriptionsinFinland2012-2022,bytypeMonthlyplanwithunlimiteddatatransfer10,000MonthlyplanwithlimiteddatatransferOthertypeofdataplan9,0008,0001,0807,80020221,1307,5702021401,2701,7004502,1004902,4007,0006,0005,0004,0003,0002,0001,00002,4505602,6202,9109912,7607,36020202,4176,87020196,43020186,04020175,51020164,80020154,14020143,38020132,347201211Description:Asof2022,therewereapproximately7.8millionmonthlyphoneplanswithunlimiteddatatransferinFinland.Thenumberofunlimitedmonthlydataplansincreasednotablyfrom2012to2022,whileothertypesofplansdecreasedduringthisperiod.In2022,thenumberofphoneplanswithlimiteddatatransferamountedto1.08million.ReadmoreNote(s):Finland;2012to2022Source(s):TraficomDistributionofmobiledata-transfersubscriptionsinFinlandasof2021,byconnectionspeedMobiledatasubscriptionsinFinland2021,byconnectionspeed50%40%30%48%21%20%17%15%10%0%Lessthan10Mbps10Mbpsto99Mbps100Mbpsto299Mbps300Mbpsormore12Description:Asof2021,fastmobiledata-transfer(100to300Mbps)subscriptionsmadeupnearlyhalfofallmobilesubscriptionsinFinland.21percentofmobilesubscriptionsallowed10to99Mbpsconnectionspeed,while15percentofmobilesubscriptionssupportedlessthan10Mbpsdata-transferspeed.ReadmoreNote(s):Finland;Q22021Source(s):TraficomMobilenetworkvideoexperienceinFinlandin2023,bynetworkproviderMobilenetworkvideoexperienceinFinland2023,bynetworkprovider8070.769.869.4706050403020100TeliaDNAElisa13Description:In2023,thebestpicturequality,videoloadingtime,andstallrateduringvideostreamsonmobileswererecordedbytheFinnishmobileoperatorTelia,followedbyDNA.

ReadmoreNote(s):Finland;February1toMay1,2023Source(s):OpenSignalWhatdoyouuseyourmobilephonefor?MobilephoneusageinFinland2022Shareofrespondents0%10%20%30%40%50%60%70%66%80%90%

100%StandardphonecallsorsendingtextmessagesPublicadministration,healthcareorbankingservicesthatrequireidentificationInstantmessaginge.g.FacebookMessengerorWhatsapp97%90%86%Updatingsocialmedia,suchasFacebook,TwitterorInstagramupdates,postsor…Watchingshortvideoclips,forexampleYoutube,TikTok60%58%WatchingTVshowsormovies51%MakingInternetvoiceandvideocalls,suchasTeams,Skype,WhatsAppor…Watchingliveinteractivewebcasts,forexampleYouTube,TwitchPlayinggamesthatrequireaninternetconnection40%24%Mobilepayment,wherepurchasesarechargedwithaphonebillUseofdevicesinthehome/car/leisureapartmentwithamobilephoneUsingVR/ARappslikePokemonGo,virtualglasses24%23%4%14Description:Accordingtothe2022survey,97percentofFinnsmadestandardphonecallsorsenttextmessagesweekly.Thethirdpopularsmartphoneactivitywasinstantmessaging,with87percentofrespondentsusinginstantmessagingservicesregularly.Moreover90percentofrespondentsinFinlandusedmobilepublicadministration,healthcareorbankingservices,followedby66percentusingsocialmediaweekly.ReadmoreNote(s):Finland;September2022;2,000respondents*;15-79years;Weeklyusage;*Women:n=1,000Men:n=1000Thisquestionwasphrasedbythesourceasfollows:"Mitäseuraavistateettematkapuhelimellavähintäänviikoittain?"Multiple[...]

ReadmoreSource(s):TraficomCHAPTER

03FixedinternetMarketshareoffixedbroadbandsubscriptionsprovidersinFinlandfrom2012to2022MarketsharesoffixedbroadbandsubscriptionsinFinland2012-2022ElisaTeliaFinlandDNAFinnetOther40%35%30%25%20%15%10%5%0%2012201320142015201620172018201920202021202216Description:Inrecentyears,thetelecommunicationsoperatorsDNAandElisaheldthelargestshareoffixedbroadbandsubscriptionsinFinland.In2022,DNAhadashareof34percent,followedbyElisawith28percent.DNAincreaseditsmarketsharebyroughly14percentoverthepastdecade,whilethesharesofotheroperatorsdeclined.ReadmoreNote(s):Finland;2012to2022Source(s):TraficomShareoffixedbroadbandsubscriptionsinFinlandin2022,byspeedShareoffixedbroadbandsubscriptionsinFinland2022,byspeed100%90%80%70%60%50%40%30%20%10%0%Under10Mbps10Mbps-under30Mbps

30Mbps-under100Mbps

100Mbps-under300Mbps300Mbps-under1000MbpsOver1000Mbps17Description:Asof2022,38percentofthefixedbroadbandsubscriptionsinFinlandhadadatatransferspeedof100to300megabitspersecond.Thesecondmostcommonconnectionspeedwasbetween10Mbpsand30Mbps(32percent).Onlyonepercentofthefixedbroadbandsubscriptionshadaconnectionspeedbelow10megabitspersecond.ReadmoreNote(s):Finland;2022Source(s):TraficomShareofhouseholdswithhigh-speed(100Mbps)fixedbroadbandconnectioninFinland2022,byregionHouseholdswithhigh-speedfixedbroadbandconnectioninFinland2022,byregionShareofhouseholds40%

50%0%10%20%30%60%70%80%90%100%110%ÅlandOstrobothniaNorthOstrobothniaUusimaa96%85%83%81%79%77%76%74%SatakuntaPirkanmaaVarsinais-SuomiPäijät-HämeKanta-HämeNorthSavoKainuuCentralOstrobothniaNorthKarelia64%62%62%60%59%18Description:Asof2022,73percentofhouseholdsinFinlandhadafixedbroadbandconnectionwithdownloadspeedof100megabitspersecondormore.Thehighestshareofhouseholdswithhigh-speedbroadbandconnectionwasreportedintheÅlandIslands(96percent),followedbyOstrobothnia(85percent),andNorthOstrobothnia(83percent).ReadmoreNote(s):Finland;AsofDecember31,2022;Min.100MbpsdownloadspeedSource(s):TraficomShareofhouseholdswithhigh-speedfiber-opticfixedbroadbandconnectioninFinland2022,byregionHouseholdswithfiber-opticfixedbroadbandconnectioninFinland2022,byregionShareofhouseholds40%

50%0%10%20%30%60%70%80%90%100%110%ÅlandOstrobothniaPirkanmaa96%74%66%64%NorthOstrobothniaUusimaa61%59%Varsinais-SuomiSouthKareliaCentralFinlandSouthOstrobothniaKymenlaaksoKanta-Häme47%46%41%40%37%35%35%SatakuntaSouthSavo19Description:Asof2022,52percentofhouseholdsinFinlandhadafixedbroadbandconnectionwithfiber-optics.Thehighestshareofhouseholdswithhigh-speedbroadbandconnectionwasreportedintheÅlandIslands(96percent),followedbyOstrobothnia(74percent),andPirkanmaa(66percent).ReadmoreNote(s):Finland;2022;Fibre-opticSource(s):TraficomCHAPTER

04UsagebehaviorPurposesforusingtheinternetinFinlandin2022InternetusagepurposesinFinland2022Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%BankingEmailReadingnewssites90%88%86%85%FindinginformationaboutproductsorservicesMobileinstantmessagingonsmartphoneWatchingonlineservicesofTVchannelsFindinginformationabouthealth,nutritionanddiseasesWatchingonlinevideoservices77%77%76%74%UsingsocialnetworksListeningtoordownloadingmusicInternetandvideocalls70%71%68%Buyingproductsorservices58%Streamingvideoondemandservices60%21Description:In2022,themostcommonpurposesforinternetusageinFinlandwerebankingandemailservices.Accordingtothesurvey,88percentofrespondentsinFinlandhadsentorreceivedemailsand90percentusedonlinebankingserviceswithinthepastthreemonths.OthercommoninternetusagepurposesamongFinnsincludedreadingonlinenews,searchingforinformation,andmobileinstantmessaging.ReadmoreNote(s):Finland;2022;Usagewithinthelast3monthsSource(s):StatisticsFinlandWhichconnecteddeviceshaveyoupurchasedforyourhousehold?ConnecteddevicespurchasedforhomeinFinland2022Shareofrespondents0%10%20%30%40%50%60%60%SmartTVorotheraudio,mediaorvideodeviceGamingorexercisedevicesuchasgameconsoleorspinningbikeHealth-relateddigitaldevicesuchasscale,bloodpressuretrackeroractivitytracker25%25%SecuritymonitoringdevicesuchasalarmorlockCarorothervehiclewithbuild-ininternetconnectionLightorheatingtechnology,saunaorsmartsocketHouseholdappliancewithinternetconnectionsuchasrefrigeratorSmartspeakersuchasAmazonEcho,GoogleHometaiAppleHomePodVirtualRealitydevicesuchasVRandARglasses11%11%8%8%6%3%1%Children'stoyswithinternetconnectionNoneofthese/Idonotknow26%22Description:Accordingtothe2022consumersurvey,nearlyhalfofFinnshadboughtsmartaudio,mediaorvideoequipment,suchassmartTV,fortheirhousehold.25percentpercentoftherespondentsinFinlandownedconnectedgamingandsportsdevices,while25percenthadahealth-relateddigitaldeviceathome.Bycomparison,threepercentofrespondentshadpurchasedVRorARtechnologyfortheirhome.

ReadmoreNote(s):Finland;September2022;2,000respondents;15-79yearsSource(s):TraficomInternetusageformobileinstantmessaginginFinlandfrom2019to2022,byagegroupInternetusageformobileinstantmessaginginFinland2019-2022,byagegroup2019202020212022100%90%80%70%60%50%40%30%20%10%0%16to24years25to34years35to44years45to54years55to64years65to74years75to89yearsTotal23Description:in2022,77percentofinternetusersinFinlandusedmobileinstantmessagingservicesontheirsmartphone.Thiswasadecreaseofonepercentcomparedtothepreviousyear.In2022,over90percentofrespondentsaged16to54yearsusedtheinternetformobileinstantmessaging.ReadmoreNote(s):Finland;2019to2022;16-89years;Smartphoneusagewithinthelast3monthsSource(s):StatisticsFinlandInternetusageforreadingonlinemagazinesorvisitingnewswebsitesinFinlandin2022,byagegroupInternetusageforonlinemagazinesornewssitesinFinland2022,byagegroup120%97%96%100%80%60%40%20%0%95%92%89%86%78%45%16to24years25to34years35to44years45to54years55to64years65to74years75to89yearsTotal24Description:In2022,86percentofinternetusersinFinlandwerereadingonlinemagazinesorvisitedtelevisionnewswebsites.Respondentsaged25to54yearswerethemostactiveusersofonlinemagazinesandTVnewssitesinFinland.Thecorrespondingfigureamong75to89year-oldswas45percent.ReadmoreNote(s):Finland;2022;16-89years;Withinthelast3monthsSource(s):StatisticsFinlandInternetusageforsearchinginformationongoodsorservicesinFinlandin2022,byagegroupInternetusageforinformationongoodsorservicesinFinland2022,byagegroup100%94%94%94%94%92%90%80%70%60%50%40%30%20%10%0%85%76%37%16to24years25to34years35to44years45to54years55to64years65to74years75to89yearsTotal25Description:In2022,85percentofFinnishinternetusershadsearchedinformationongoodsandservicesonline.Thatyear,94percentofpersonsaged16to54yearsusedtheinternetforsearchinginformationongoodsorservices.Thecorrespondingfigureamong75to89year-oldsinFinlandwas37percent.ReadmoreNote(s):Finland;2022;16-89years;Usagewithinthelast3monthsSource(s):StatisticsFinlandInternetusageforsearchinginformationabouthealth,nutritionordiseasesinFinlandin2022,byagegroupInternetusageforsearchinginformationabouthealthinFinland2022,byagegroup100%88%90%80%70%60%50%40%30%20%10%0%86%86%84%76%76%65%38%16to24years25to34years35to44years45to54years55to64years65to74years75to89yearsTotal26Description:In2022,approximately88percentofrespondentsaged25to34yearsinFinlandusedtheinternetforsearchinginformationabouthealth,nutritionordiseases.Bycomparison,theshareof75to89year-oldsusingtheinternetforthesepurposeswas38percentthatyear.ReadmoreNote(s):Finland;2022;16-89years;Withinthelast3monthsSource(s):StatisticsFinlandInternetusageforlisteningtomusicinFinlandfrom2019to2022,byagegroupInternetusageformusiclisteninginFinland2019-2022,byagegroup2019202020212022120%100%80%60%40%20%0%16to24years25to34years35to44years45to54years55to64years65to74years75to89yearsTotal27Description:From2019to2022,internetusageformusiclisteninginFinlandincreasedoverall,reaching71percentin2022.Thatyear,99percentofindividualsaged16to24and95percentofindividualsaged25to34listenedtomusiconline.Thecorrespondingfigureamong75to89-year-oldsinFinlandwas17percent.ReadmoreNote(s):Finland;2019to2022;16-89years;Usagewithinthelast3monthsSource(s):StatisticsFinlandCHAPTER

05SocialmediaMostpopularsocialmediaplatformsinFinlandasofMarch2023Finland:mostpopularsocialmediaplatforms2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%FacebookYouTubeInstagramTikTok79%68%67%32%29%SnapchatPinterestTwitter22%22%21%LinkedInReddit14%11%10%7%JodelTwitchSuomi2429Description:AccordingtoasurveyconductedinMarch2023inFinland,Facebookwasthemostpopularsocialmediaplatform,with79percentoftheonlinepopulationaccessingtheservice.Instagramwasalsowidelyused,withareachof67percent.Jodel,anappthatconnectspeoplewiththeirlocalcommunities,wasusedbyaroundoneinteninternetusersinFinland.ReadmoreNote(s):Finland;April5,2022toMarch24,2023;12,179respondents;18-64years;respondentswhouseanykindofsocialmedia(exceptinstantmessengers)regularlySource(s):ConsumerInsightsShareofpeoplewhousedsocialmediaduringthepastthreemonthsinFinlandin2022,byagegroupShareofsocialmediausersinthepastthreemonthsinFinland2022,byagegroup100%93%89%88%90%80%70%60%50%40%30%20%10%0%82%70%62%45%20%16-24years25-34years35-44years45-54years55-64years65-74years75-89yearsTotal30Description:In2022,70percentofFinnswereusingsocialmediaduringthepastthreemonths.Duringthesurveyperiod,93percentoftherespondentsintheagegroupfrom16to24yearsand89percentofrespondentsaged25to34yearsaccessedsocialmedia.Nearlyhalfoftherespondentsagedbetween65and74yearsusedsocialmediadaily.ReadmoreNote(s):Finland;2022;16-89years;usedoneorseveralsocialnetworkingserviceinthepastthreemonthsSource(s):StatisticsFinlandShareofindividualsinFinlandparticipatinginsocialnetworksfrom2013to2022SocialnetworkpenetrationinFinland2013-2022AllindividualsIndividualswhousedtheinternetinthelast3months90%80%78%78%77%76%75%75%71%70%70%67%67%70%66%66%63%62%60%58%60%50%40%30%20%10%0%56%56%51%201320142015201620172018201920202021202231Description:ThisstatisticshowstheshareofindividualsinFinlandwhoparticipatedinsocialnetworksfrom2013to2022.In2022,76percentofallindividualsusedsocialnetworksinFinland.ReadmoreNote(s):Finland;2013to2022;creatinguserprofile,postingmessagesorothercontributionstoFacebook,Twitter,etc.Source(s):EurostatDoyouusethefollowingsocialmediaplatforms?ShareofsocialmediausersinFinland2022,byplatformandfrequencyShareofrespondentsSeveraltimesadayOnetotwotimesaweekOnetotwotimesadayLessthanonceaweekThreetoseventimesaweekIdonotusetheservice0%10%20%30%40%50%60%70%80%90%100%YouTubeWhatsAppFacebookFacebookMessengerInstagramInternetforumsInstagramstoriesPinterestTwitterTikTokLinkedInInstagramReels32Description:Accordingtothe2022survey,WhatsAppwasthemostfrequentlyusedsocialmediaplatformamongFinns,with43percentofrespondentsusingitseveraltimesaday.Thesecondmostusedsocialmed