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CONSUMERS&BRANDSGrocery
stores:
HyundaiDepartment
Store
shoppers
inKoreaConsumer
InsightsAugust
2023Consumer
Insights
GlobalsurveyIntroductionReport
overviewGlobalsurveymethodology(1)Design:OnlineSurvey,
splitquestionnaire
designThisreport
offers
thereader
acomprehensiveoverview
ofHyundaiDepartment
Store
shoppers
inKorea:
who
theyare;
what
theylike;
what
they
think;andhowtoreach
them.
Itprovides
insightson
theirdemographics,
lifestyle,
opinions,andmarketingtouchpoints.Duration:
approx.
15
minutesLanguage:
official
language(s)
ofeach
country
withAmerican
Englishoffered
asanalternativeRegion:
56countriesAdditionally,thereport
allows
thereader
tobenchmark
HyundaiDepartment
Store
shoppers
inKorea
(’’brandusers’’)
againstKorean
grocery
storeshoppers
ingeneral
(’’category
users’’),
and
theoverallKorean
onliner,
labelled
as’’all
respondents’’
inthe
charts.Numberof
respondents:•
12,000+
forcountries
with
theextended
survey(including
Korea)•
2,000+
forthebasicsurveySample:
Internet
users,
aged18–64,quotasset
ongender
and
ageThereport
isupdatedquarterly
andisbased
on
dataFieldwork:from
theConsumer
InsightsGlobal
survey,
an•
Continuousfrom
JanuarytoDecember•
Countries
thatreceive
theextended
survey
areupdatedfourtimesayearinternational
survey
thatcovers
more
than15,000brandsacross
56
countries.2Notes:(1):
Seethe
full
methodology
foradetailed
overviewofthe
study
designConsumer
Insights
Global
as
of
August
2023Sources:CHAPTER
01Management
summary•
Brand
usage•
Key
insightsHyundai
Department
Store
ranks
outside
the
top
10
of
most
used
grocerystores
in
KoreaManagement
summary:
brandusageand
competitionTop10
most
used
grocery
stores
inKoreaEmartHomeplus59%38%LotteMart29%HanaroMartNoBrand23%23%Costco18%15%13%11%10%GSTHE
FRESHEmart24Emart
EverydayHomeplus
Express4Notes:"Fromwhich
ofthese
storesdo
youregularlybuy
foodand
products
foreverydayuse?";Multi
Pick;Base:n=1,012
grocery
storeshoppersConsumer
Insights
Global
as
of
August
2023Sources:Hyundai
Department
Store
shoppers
in
KoreaManagement
summary:
key
insightsDemographic
profileConsumerlifestyleConsumerattitudesMarketing
touchpointsHyundaiDepartment
Store
ismorepopularamong
Millennials
thanothergrocery
stores.Ahappy
relationship
ismore
importanttoHyundaiDepartment
Store
shoppersthan
toother
grocery
store
shoppers.Itstands
out
that34%
ofHyundaiDepartment
Store
shoppers
avoidartificial
flavorsandpreservatives.HyundaiDepartment
Store
shoppersaccess
the
internet
viaasmart
TVmoreoften
than
theaverage
grocery
storeshopper.HyundaiDepartment
Store
ismorepopularamong
malegrocery
storeshoppers
thanfemale
grocery
storeshoppers.Sportsisarelatively
prevalent
interest23%
ofHyundaiDepartment
Storeof
HyundaiDepartment
Store
shoppers.
shoppers
are
innovatorsor
earlyadopters
ofnew
products.Onsocial
media,
HyundaiDepartmentStore
shoppers
interact
with
companiesmore
often
than
other
grocery
storeshoppers.Traveling
isarelatively
popularhobbyamong
HyundaiDepartment
Storeshoppers.Arelatively
highshare
ofHyundaiDepartment
Store
shoppers
thinkthateducation
isanissue
thatneedstobeaddressed.HyundaiDepartment
Store
hasalargershareof
shoppers
with
ahigh
incomethan
other
grocery
stores.HyundaiDepartment
Store
shoppersremember
hearing
adsonmusicportalsandstreaming
services
more
often
thanother
grocery
store
shoppers.HyundaiDepartment
Store
shoppersaremore
likely
to
live
inmegacities
thangrocery
store
shoppers
in
general.5Sources:Consumer
Insights
Global
as
of
August
2023CHAPTER
02Demographic
profile•
Generations•
Gender•
Education•
Income•
Household
classification•
Typeofcommunity•
LGBTQ+Hyundai
Department
Store
is
more
popular
among
Millennials
than
othergrocery
storesDemographic
profile:
generationsAgeof
consumersinKoreaBrand
users24%40%29%6%Category
usersAllrespondents17%33%33%37%37%13%18%12%Generation
ZMillennialsGeneration
XBaby
Boomers7Notes:’’Howoldareyou?’’;
Single
Pick;"Fromwhich
ofthese
stores
do
you
regularlybuy
foodand
products
foreverydayuse?";Multi
Pick;Base:n=62
Hyundai
Department
Store
shoppers,
n=1,012
grocery
storeshoppers,
n=12,138all
respondentsSources:Consumer
Insights
Global
as
of
August
2023Hyundai
Department
Store
is
more
popular
among
male
grocery
storeshoppers
than
female
grocery
store
shoppersDemographic
profile:
genderGenderofconsumersinKoreaBrand
users61%39%Category
usersAllrespondents51%51%49%49%MaleFemale8Notes:’’Whatis
yourgender?’’;
Single
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
food
and
products
foreverydayuse?";
Multi
Pick;
Base:
n=62
Hyundai
DepartmentStoreshoppers,
n=1,012
grocery
storeshoppers,n=12,138
all
respondentsSources:Consumer
Insights
Global
as
of
August
202377%
of
Hyundai
Department
Store
shoppers
have
a
college
degreeDemographic
profile:
educationConsumer’s
level
of
educationinKorea63%
63%60%18%16%15%15%9%8%9%8%5%2%
2%2%
2%2%0%
0%
0%0%Noformaleducation
/primary
schoolLower
secondary
UppersecondaryTechnical
/vocationaleducationBachelor
degree
Master
degree
Doctoral
degreeeducation
(noteligible
foreducation(eligible
foror
equivalentor
equivalentor
equivalentuniversity
study)
university
study)Brand
usersCategory
usersAllrespondents9Notes:’’Whatis
the
highest
levelofeducation
youhave
completed?’’;
Single
Pick;"Fromwhich
ofthese
storesdo
youregularlybuyfoodand
products
foreverydayuse?";Multi
Pick;
Base:
n=62
Hyundai
DepartmentStore
shoppers,n=1,012
grocery
store
shoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023Sources:Hyundai
Department
Store
has
a
larger
share
of
shoppers
with
a
high
incomethan
other
grocery
storesDemographic
profile:
incomeShare
ofconsumersinKorea
inthehigh,
middle,
andlow
thirdsofmonthly
householdgrossincomeBrand
users42%35%24%Category
usersAllrespondents34%33%36%30%33%33%HighMiddleLow10
Notes:Sources:Recalculated
toonly
include
respondents
that
provide
income
information,
recodebased
on’’Monthly/annual
household
income
(local
currency)’’;Single
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
foodandproducts
foreverydayuse?";Multi
Pick;Base:n=62
Hyundai
DepartmentStoreshoppers,
n=1,012
grocery
storeshoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023Compared
to
other
grocery
store
shoppers,
Hyundai
Department
Storeshoppers
are
relatively
likely
to
live
in
a
nuclear
familyDemographic
profile:
household
classificationType
of
householdsin
whichconsumersinKorea
live44%39%38%29%27%26%15%14%12%11%8%8%6%4%
4%3%3%3%2%
2%
2%OtherSinglehouseholdCoupleSingleparenthouseholdPartnersandchildrenMulti-generationalfamilyTwo
or
morehouseholdrelated
adults
household
typesBrand
usersCategory
usersAllrespondents11
Notes:Sources:Typology
based
on’’household
size’’,’’household
constellation’’
and
’’children
under
the
age
of14
in
household’’;
Single
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
foodand
products
foreverydayuse?";Multi
Pick;Base:
n=62
Hyundai
DepartmentStoreshoppers,
n=1,012
grocery
store
shoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023Hyundai
Department
Store
shoppers
are
more
likely
to
live
in
megacities
thangrocery
store
shoppers
in
generalDemographic
profile:
typeofcommunityCommunities
whereconsumersliveinKorea47%32%32%31%30%24%18%18%13%10%
10%6%6%6%5%4%
4%3%Rural
communitySmall
townMedium-sized
townLarge
cityCitywithover
1
Megacity
with
over
5million
inhabitants
million
inhabitantsBrand
usersCategory
usersAllrespondents12
Notes:Sources:’’Inwhat
type
ofcommunity
do
youlive?’’;Single
Pick;
"From
which
ofthese
stores
do
youregularly
buy
foodand
products
foreverydayuse?";Multi
Pick;Base:n=62
Hyundai
DepartmentStoreshoppers,
n=1,012
grocerystoreshoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
20235%
of
Hyundai
Department
Store
shoppers
consider
themselves
part
of
theLGBTQ+
communityDemographic
profile:
LGBTQ+LGBTQ+
statusof
consumersinKoreaBrand
users5%92%3%Category
users
4%Allrespondents
3%89%8%90%7%YesNoWould
rathernot
say13
Notes:Sources:’’Do
youconsider
yourself
partofthe
LGBTQ+community?’’;
Single
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
foodand
products
foreverydayuse?";Multi
Pick;Base:
n=62
Hyundai
DepartmentStoreshoppers,n=1,012
grocery
store
shoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023CHAPTER
03Consumer
lifestyle•
Lifevalues•
Main
interests•
Hobbies
&leisure
activities•
Sportsactivities•
SportsfollowedA
happy
relationship
is
more
important
to
Hyundai
Department
Store
shoppersthan
to
other
grocery
store
shoppersConsumer
lifestyle:
lifevaluesMost
important
aspectsof
lifefor
consumersinKorea68%69%67%56%50%45%45%42%41%34%
35%32%
32%27%26%26%
26%21%18%22%17%16%18%18%11%13%11%6%3%
4%Havingagood
timeAhappyrelationshipTobesuccessful
Anhonest
andrespectable
lifeSafety
andsecurityLearningnew
thingsMaking
myown
decisionsAdvancingmy
careerSocial
justiceTraditionsBrand
usersCategory
usersAllrespondents15
Notes:Sources:’’Outofthe
following
list,
which
are
the
3mostimportant
aspects
toyouin
life?
Pleasechoose
exactly
3.’’;Multi
Pick;"Fromwhich
ofthese
stores
do
you
regularlybuy
foodand
products
foreverydayuse?";Multi
Pick;Base:n=62
Hyundai
DepartmentStore
shoppers,
n=1,012
grocery
storeshoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023Sports
is
a
relatively
prevalent
interest
of
Hyundai
Department
Store
shoppersConsumer
lifestyle:
main
interestsTop10
interestsofHyundaiDepartment
Store
shoppersinKorea53%53%52%45%48%47%47%43%44%43%42%41%
41%40%40%39%39%34%27%27%25%25%22%22%21%19%
20%20%19%18%Health
&fitnessTravelMovies,TVshows&musicFinance&economySportsArts&literatureFood
&diningFashion&beautyScience
&technologyCareer
&educationBrand
usersCategory
usersAllrespondents16
Notes:Sources:’’Whattopics
are
youpersonally
interested
in?’’;Multi
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
foodand
products
foreverydayuse?";Multi
Pick;Base:n=62
Hyundai
DepartmentStore
shoppers,
n=1,012grocery
storeshoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023Traveling
is
a
relatively
popular
hobby
among
Hyundai
Department
StoreshoppersConsumer
lifestyle:
hobbies
&leisure
activitiesTop10
hobbiesandleisure
activities
ofHyundaiDepartmentStore
shoppersinKorea69%46%45%44%42%37%35%27%26%28%27%24%24%24%23%23%21%21%
20%20%19%18%15%14%14%
13%13%11%9%8%TravelingOutdooractivitiesVideo
gamingTech
/computersDoing
sportsandfitnessCooking/bakingReadingCars/vehiclesPhotographyBoard
games/cardgamesBrand
usersCategory
usersAllrespondents17
Notes:Sources:’’Whatare
your
personalhobbies
and
activities?’’;Multi
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
food
and
products
foreverydayuse?";Multi
Pick;
Base:
n=62
Hyundai
DepartmentStoreshoppers,
n=1,012grocery
storeshoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023Hyundai
Department
Store
shoppers
are
more
likely
to
play
soccer
than
othergrocery
store
shoppersConsumer
lifestyle:
sports
activitiesTop10
sports
activitiesofHyundaiDepartment
Store
shoppersinKorea23%16%16%16%15%13%13%12%
12%11%11%11%8%
8%8%
8%8%8%7%7%6%6%6%6%5%5%5%4%4%
4%Running/JoggingBadmintonGolfSoccerHikingFitness,aerobics,cardioSwimming/DivingCyclingTableTennisYoga
/PilatesBrand
usersCategory
usersAllrespondents18
Notes:Sources:’’Which
ofthese
sports
oractivities
do
youdo
at
leastoccasionally?’’;Multi
Pick;"Fromwhich
ofthese
stores
do
you
regularlybuy
foodand
products
foreverydayuse?";Multi
Pick;Base:n=31
Hyundai
DepartmentStoreshoppers,
n=681
grocery
store
shoppers,
n=4,217
all
respondentsConsumer
Insights
Global
as
of
August
2023Hyundai
Department
Store
shoppers
are
more
likely
to
follow
soccer
than
othergrocery
store
shoppersConsumer
lifestyle:
sports
followedTop10
sports
followed
byHyundai
Department
Store
shoppersinKorea34%16%15%14%
14%13%13%13%11%8%6%6%6%5%5%4%
4%Golf4%4%3%2%
2%Tennis1%
1%1%
1%Cycling1%
1%Boxing1%
1%GymnasticsSoccerBaseballBasketballAmericanfootballVolleyballBrand
usersCategory
usersAllrespondents19
Notes:Sources:’’Inwhich
ofthese
sports
do
youfollow
competitions,
leagues
orteams?’’;Multi
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
foodand
products
foreverydayuse?";Multi
Pick;
Base:
n=26
Hyundai
DepartmentStoreshoppers,
n=416
grocery
store
shoppers,
n=2,635
all
respondentsConsumer
Insights
Global
as
of
August
2023CHAPTER
04Consumer
attitudes•
Attitudestowards
food•
Innovation
adoption•
Challenges
facing
thecountry•
Politics20Itstands
out
that
34%
of
Hyundai
Department
Store
shoppers
avoid
artificialflavors
and
preservativesConsumer
attitudes:food
&nutritionAgreementwithstatements
towards
food
&nutritioninKorea56%55%55%44%38%
38%34%29%27%
27%23%
22%19%18%
18%Iactively
trytoeathealthyFood
mustbeconvenient
andfastIavoid
artificialflavorsandpreservativesItrytoavoidplasticpackagingwhen
buying
foodItrytoeat
lessmeatBrand
usersCategory
usersAllrespondents21
Notes:Sources:’’Which
ofthese
statements
apply
toyou?’’;
Multi
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
foodand
products
for
everyday
use?";Multi
Pick;
Base:
n=62
Hyundai
DepartmentStore
shoppers,
n=1,012
grocerystoreshoppers,
n=2,027
all
respondentsConsumer
Insights
Global
as
of
August
202323%
of
Hyundai
Department
Store
shoppers
are
innovators
or
early
adopters
ofnew
productsConsumer
attitudes:innovation
adoptionInnovation
adopter
typesbasedonstatements
towards
innovation
byconsumersinKorea37%
37%36%28%28%25%24%23%21%18%10%10%2%1%1%InnovatorsEarly
adoptersBrand
usersEarly
majorityCategory
usersLatemajorityAllrespondentsLaggards22
Notes:Sources:Recode
based
on’’Which
ofthese
statements
regardingtechnology
apply
to
you?’’;
Multi
Pick;
"From
which
ofthese
storesdo
youregularly
buy
foodand
products
foreverydayuse?";Multi
Pick;Base:
n=62
HyundaiDepartmentStoreshoppers,
n=1,012
grocery
store
shoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023A
relatively
high
share
of
Hyundai
Department
Store
shoppers
think
thateducation
is
an
issue
that
needs
to
be
addressedConsumer
attitudes:challenges
facingthecountryThe
10
most
important
issuesfacing
Korea
according
toHyundai
Department
Store
shoppers69%62%56%62%61%61%45%44%42%40%35%32%37%37%36%34%34%32%29%
29%29%
29%28%28%27%26%22%21%18%
18%Rising
prices/inflation/cost
of
livingEconomicsituationDefense
&foreign
affairsEnvironmentHealth
andsocial
securityClimatechangeEducationCrimeCivilrightsHousingBrand
usersCategory
usersAllrespondents23
Notes:Sources:’’Whatdo
youpersonally
think
are
the
mostimportant
issues
in
yourcountry
ofresidence
that
need
to
be
addressed?’’;MultiPick;"Fromwhich
ofthese
stores
do
you
regularlybuy
foodand
products
foreverydayuse?";Multi
Pick;Base:n=62
Hyundai
DepartmentStoreshoppers,
n=1,012
grocery
store
shoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023Hyundai
Department
Store
shoppers
tend
to
have
moreleft
leaning
politicalviews
than
other
grocery
store
shoppersConsumer
attitudes:politicsPolitical
attitudes
ofconsumersinKoreaBrand
users24%44%27%5%Category
usersAllrespondents17%50%49%20%21%13%13%17%LeftCenterRightPrefer
nottoanswer24
Notes:Sources:Recode
based
on’’Manypeople
use
the
terms’left’
and
’right’when
they
want
to
describe
political
views.Where
would
youplace
yourself
ona
scale
fromleft
to
right?’’;
Single
Pick;"Fromwhich
ofthese
stores
do
youregularlybuy
food
and
products
foreverydayuse?";Multi
Pick;
Base:
n=62
Hyundai
DepartmentStore
shoppers,
n=1,012
grocery
storeshoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023CHAPTER
05Marketing
touchpoints•
Internet
usagebydevice•
Social
media
usage•
Media
usagebychannel•
Digitaladvertising
touchpoints•
Non-digital
advertising
touchpointsHyundai
Department
Store
shoppers
access
the
internet
via
a
smart
TV
moreoften
than
the
average
grocery
store
shopperMarketing
touchpoints:internet
usagebydeviceDevicesconsumersinKorea
useregularlytoaccesstheinternet95%93%
93%74%73%61%60%54%53%51%50%44%44%33%
34%31%29%24%
23%16%15%9%
10%8%
8%6%
7%SmartphoneLaptopDesktop
PCTabletSmart
TVGaming
consoleAllrespondentsSmartwatchStreaming
device
Smart
speakersBrand
usersCategory
users26
Notes:Sources:’’Which
ofthese
devices
do
youregularlyuse
with
an
internet
connection?’’;
Multi
Pick;"Fromwhich
ofthese
storesdo
you
regularlybuy
food
and
products
foreverydayuse?";Multi
Pick;
Base:
n=62
Hyundai
DepartmentStoreshoppers,
n=1,012
grocery
storeshoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023On
social
media,
Hyundai
Department
Store
shoppers
interact
with
companiesmore
often
than
other
grocery
store
shoppersMarketing
touchpoints:social
media
usageSocial
mediaactivitiesinKorea
bytype48%47%37%47%39%38%37%27%37%35%
35%34%34%28%27%27%25%25%24%15%
15%24%17%21%
16%18%
18%10%17%16%16%11%8%10%7%6%Postedpictures/videosSentprivate
Liked
postsFollowedpeopleCommented
Posted
textsSharedpostsbyother
usersLikedcompanypostsFollowedcompaniesSharedcompanypostsIhaveonly
Ihaven’t
usedused
social
social
mediamediamessagesbyotheruserson
posts/statusupdatespassivelyBrand
usersCategory
usersAllrespondents27
Notes:Sources:’’Which
ofthese
things
have
youdone
onsocial
media
in
the
past
4weeks?’’;
Multi
Pick;
"From
which
ofthese
storesdo
you
regularly
buy
foodand
products
foreverydayuse?";Multi
Pick;Base:
n=62
Hyundai
DepartmentStoreshoppers,
n=1,012
grocery
storeshoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
2023Hyundai
Department
Store
shoppers
tend
toread
online
magazines
more
oftenthan
grocery
store
shoppers
in
generalMarketing
touchpoints:media
usagebychannelType
of
mediaconsumersinKorea
havebeen
using
inthepast4weeks90%
84%85%79%68%67%68%66%61%53%38%51%51%48%47%43%42%39%37%34%34%32%18%17%16%17%17%16%15%15%14%6%5%TVDigitalvideo
Onlinenewscontent
websitesMovies
/cinemaDigitalmusiccontentRadioOnlinemagazinesPodcastsMagazinesDailyWeeklynewspapers
newspapersBrand
usersCategory
usersAllrespondents28
Notes:Sources:’’Whatkind
ofmedia
have
youused
in
the
past
4weeks?’’;
Multi
Pick;
"From
which
ofthese
stores
do
youregularly
buy
food
and
products
foreverydayuse?";Multi
Pick;Base:n=62
Hyundai
DepartmentStoreshoppers,n=997
grocery
storeshoppers,
n=6,054
all
respondentsConsumer
Insights
Global
as
of
August
2023Hyundai
Department
Store
shoppers
remember
hearing
ads
on
music
portalsand
streaming
services
more
often
than
other
grocery
store
shoppersMarketing
touchpoints:digitaladvertising
touchpointsTop10
placeswhereHyundaiDepartmentStore
shoppersinKorea
havecome
across
digitaladvertisinginthepast4weeks55%50%42%41%40%38%
38%37%35%32%27%28%27%27%27%27%26%26%25%24%22%21%17%16%
17%17%11%
11%9%8%Video
portals
Search
engines
OnlinestoresSocial
media
Video
streamingservicesBlogs/forumsMusicportalsVideo
gamesOtherappsEditorialwebsitesandappsBrand
usersCategory
usersAllrespondents29
Notes:Sources:’’Wherehave
youcomeacrossdigital
advertisements
in
the
past4
weeks?’’;
Multi
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
food
and
products
foreverydayuse?";Multi
Pick;
Base:n=62
Hyundai
DepartmentStoreshoppers,
n=1,012
grocery
storeshoppers,
n=12,138
all
respondentsConsumer
Insights
Global
as
of
August
202365%
of
Hyundai
Department
Store
shoppers
remember
ads
they
saw
on
TVMarketing
touchpoints:non-digital
advertising
touchpointsPlaces
whereconsumersinKorea
havecome
across
non-digital
advertisinginthepast4weeks65%53%52%45%40%37%32%31%24%14%
14%24%23%23%23%11%23%15%
15%22%21%10%10%10%OnTVOnadvertising
AtthemoviesDirectly
inthestoreBy
mailshot
/advertisingmailInprintedmagazinesandjournalsInprinteddailynewspapersOntheradiospaces/cinemaon
the
goBrand
usersCategory
usersAllrespondents30
Notes:Sources:’’Wherehave
youcomeacrossnon-digital
advertisements
in
the
past4weeks?’’;
Multi
Pick;"Fromwhich
ofthese
storesdo
youregularlybuy
foodand
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