日本电子竞技市场调研和分析报告（英文版）-2024年1月上传培训课件

INDUSTRIES

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MARKETSeSportsinJapanCHAPTER

01OverviewLeadinggamingmarketsworldwidein2022,bygamingrevenue(inmillionU.S.dollars)Leadinggamingmarketsworldwide2022,byrevenueRevenueinmillionU.S.dollars20,000

30,000010,00040,00050,00060,000UnitedStatesChina54,90044,020Japan39,880SouthKoreaUnitedKingdomGermanyFrance11,9706,1415,1253,8123,5402,7772,069CanadaAustraliaItaly4Description:Videogamingisnolongerahobbyexclusivelyenjoyedbytheyoung.Asgenerationshavegrownupwithvideogamesanormalpartoflife,thevideogamingmarketsizehasincreasedacrosstheglobe.Asof2022,itisestimatedthattheUnitedStatesranksfirstamongthebiggestgamingmarketsworldwide,witharevenueof54.9billionU.S.dollars.ThevideogamingmarketinChinarankedsecond,generatinganapproximate44billionU.S.dollarsinannualrevenues.

ReadmoreNote(s):Worldwide;2022;physicalanddigitalSource(s):Advertising&MediaInsightsRevenueoftheeSportsmarketinselectedcountriesworldwidein2022(inmillionU.S.dollars)eSportsindustrysizebycountry2022RevenueinmillionU.S.dollars0100200300400500600700800UnitedStatesChina669.48383.44SouthKoreaGermanyUnitedKingdomFrance254.14234.49172.7129.49119.1102.65JapanCanadaSpainAustraliaIndia101.0897.4389.1781.2874.01ItalyBrazil5Description:Fromtheselectedregions,therankingbyrevenueintheesportsmarketisleadbytheUnitedStateswith669.48millionU.S.dollarsandisfollowedbyChina(383.44millionU.S.dollars).Incontrast,therankingistrailedbytheDominicanRepublicwith1.81millionU.S.dollars,recordingadifferenceof667.67millionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):Advertising&MediaInsightsHighestearningeSportscountriesworldwidein2022,byprizemoney(inmillionU.S.dollars)HighestearningeSportscountriesin2022,byprizewinningsPrizemoneyinmillionU.S.dollars20

250510153035404550ChinaUnitedStatesRepublicofꢀKoreaBrazil46.0529.4312.1711.01RussianFederationGermany9.496.936.37JapanDenmarkThailand6.226.22UnitedKingdomFrance5.655.144.784.463.733.44CanadaVietnamSwedenIndonesia6Description:ThegraphshowsthehighestearningeSportscountriesworldwidein2022,rankedbyprizemoneywon.Accordingtotheestimates,ChineseeSportsgamersbroughthomeover46millionU.S.dollarsofwinningsfromeSportscompetitionsin2022.TheU.S.rankedsecondwith29.43millionU.S.dollarsinprizemoneywon.ReadmoreNote(s):Worldwide;2022;totalprizemoneywonbycompetitorsfromeachcountrySource(s):eSportsEarningsLeadingeSportscountriesrankedbynumberofactiveeSportscompetitionplayersworldwidein2022LeadingeSportscountriesrankedbynumberofactiveplayers2022Numberofactiveplayers05001,0001,5002,0002,5003,0003,5004,000UnitedStatesChina3,7311,710Brazil1,380RepublicofꢀKoreaFrance1,0411,020966888GermanyUnitedKingdomRussianFederationJapan752743732720VietnamIndonesiaThailandAustralia6686617Description:TheUnitedStateswastheleadingeSportscountryworldwideaccordingtothenumberofactiveeSportscompetitionplayersin2022.TheU.S.ledthelistwithmorethan3.7thousandactivecompetitionplayers,followedbyChinaandBrazilwith1.7thousandand1.38thousandprofessionaleSportsplayersrespectively.ReadmoreNote(s):Worldwide;2022Source(s):eSportsEarningsLeadingthreeeSportscountriesandterritoriesperyearintheAsia-Pacificregionfrom2013to2022,byprizemoneyearned(inmillionU.S.dollars)TopthreeeSportscountriesperyearAPAC2013-2022,byprizemoneyearnedChinaSouthKoreaAustraliaTaiwanMalaysiaPakistanThailandJapan807060504030201009.756.6513.3512.316.764.263.2410.62.1517.342.5814.4712.8612.2449.35202146.2120221.730.86.715.7124.28201923.42202022.01201820.88201618.6920170.4214.6512.365.452.512013201420158Description:SouthKoreawasthehighest-earningeSportsnationintheAsia-Pacificregionin2013,butwasovertakenbyChinain2014.AlternatingwiththeUnitedStates,Chinawasthehighestorsecondhighest-earningeSportsnationworldwideintheyearsbetween2014and2022.In2022,playersandteamsfromChinamadeatotalofover46.21millionU.S.dollarsineSportsprizemoney.

ReadmoreNote(s):Asia,APAC;2013to2022Source(s):eSportsEarningsMostactiveeSportscountriesandterritoriesintheAsia-PacificregionasofMay2022,bynumberoftournamentparticipationsMostactiveeSportsnationsAPAC2022,bytournamentparticipationsNumberoftournamentparticipations01,0002,0001,8493,0004,0005,0006,0006,0017,000ChinaAustraliaSouthKoreaMalaysia956928PhilippinesThailand677663SingaporeIndonesiaJapan391340334Taiwan149119HongKong9Description:AsofMay2022,ChinawasthemostactiveeSportsnationintheAsia-Pacificregion,havingparticipatedinoversixthousandtournaments.Incomparison,HongKonghadparticipatedin119eSportstournamentsasofMay2022.

ReadmoreNote(s):Asia,APAC;asofMay3,2022Source(s):esportsflagCHAPTER

02TheJapaneseeSportsmarketRevenueoftheeSportsmarketinJapanfrom2018to2021withaforecastuntil2025(inbillionJapaneseyen)eSportsmarketsizeJapan2018-202520181614121017.9715.0212.9511.617.84864206.796.124.8320182019202020212022*2023*2024*2025*11Description:TheeSportsmarketinJapanwasvaluedatabout7.8billionJapaneseyenin2021.Whilethegrowthwassomewhatstuntedin2020and2021duetotheCOVID-19pandemic,itwasexpectedthatthemarketwouldgrowmorestronglyfrom2022onwardandreachasizeofalmost18billionyenby2025.ReadmoreNote(s):Japan;2018to2021;*Forecast.100Japaneseyenequal0.77U.S.dollarsor0.71eurosasofFebruary2023.Figureshavebeenrounded.

ReadmoreSource(s):JapaneSportsUnion;KadokawaASCIIResearchLaboratoriesRevenueshareoftheeSportsmarketinJapanin2021,bycategoryeSportsrevenuedistributionJapan2021,bycategoryLicensing0.4%Ticket1.1%Streaming5.1%Merchandise0.2%Item/prizepool10.7%Mediarights19.8%Sponsorship62.7%12Description:Sponsorshipaccountedfor62.7percentoftheeSportsrevenueinJapanin2021,whichmadeitbyfarthebiggestsegmentofthemarket.ThedomesticeSportsmarketsizeduringthatyearwasestimatedatabout7.8billionJapaneseyen.

ReadmoreNote(s):Japan;2021Source(s):JapaneSportsUnion;KadokawaASCIIResearchLaboratoriesNumberofeSportsviewersinJapanfrom2018to2021withaforecastuntil2025(inmillions)eSportsviewershipJapan2018-2025141210812.0310.569.498.687.436.8664.833.8342020182019202020212022*2023*2024*2025*13Description:TheeSportsmarketinJapanhadanestimatedaudienceof7.43millionpeoplein2021.Viewershipwasexpectedtoincreasetomorethan12millionpeopleby2025.Similarly,thesizeoftheeSportsmarketinJapanwasexpectedtogrowfurtherinthecomingyearsandreachavalueofcloseto18billionJapaneseyenby2025.ReadmoreNote(s):Japan;2018to2021;figuresrefertothenumberofpeoplewhohadtheexperienceofbeingspectatorsatmatches,watchingmatchesviaonlinesvideos,orwatchingmatchesviabroadcasting,suchasterrestrialprograms;*Forecast.100[...]

ReadmoreSource(s):JapaneSportsUnion;KadokawaASCIIResearchLaboratoriesNumberofeSportsplayerslicensedbytheJapaneSportsUnion(JeSU)inJapanasofNovember2023,bytypeoflicenseNumberoflicensedeSportsplayersinJapan2023,bylicensetype3503113002502001501005072JapaneSportsJuniorLicense0JapaneSportsProLicenseJapaneSportsTeamLicense14Description:TheJapaneSportsUnion(JeSU)counted311playerswithaJapaneSportsProLicenseasofNovember2023.JuniorLicensesandTeamLicensesmadeupmuchsmallernumbers.JeSUisagoverningbodyforeSportsinJapanthatwasestablishedin2018viaamergeroftheJapane-SportsAssociation,theeSportsPromotionOrganization,andtheJapaneSportsFederation.ReadmoreNote(s):Japan;asofNovember2023Source(s):JapaneSportsUnionNumberofeSportsplayerslicensedbytheJapaneSportsUnion(JeSU)inJapanasofNovember2023,bygameNumberoflicensedeSportsplayersinJapan2023,bygameNumberoflicensedplayers30010204050607080StreetFighter6MonsterStrike7251PuyoPuyo40Teppen25GranblueFantasyVersusPuzzle&DragonsTekken7231818eFootball15GuiltyGear-Strive-BlazblueCentralfictionVirtuaFighteresportsRealTimeBattleShogiCallofDuty:BlackOpsColdWar10888715Description:TheJapaneSportsUnion(JeSU)counted72licensedplayersfor"StreetFighter6"asofNovember2023.Capcom'sfightinggamewasthegamewiththehighestnumberoflicensedplayers,followedby"MonsterStrike"and"PuyoPuyo."JeSUisagoverningbodyforeSportsinJapanthatwasestablishedin2018viaamergeroftheJapane-SportsAssociation,theeSportsPromotionOrganization,andtheJapaneSportsFederation.

ReadmoreNote(s):Japan;asofNovember2023Source(s):JapaneSportsUnionCHAPTER

03AwarenessandinterestShareofpeoplewhoknowabouteSportsinJapanasofJuly2022AwarenessofeSportsinJapan202270%62%60%50%40%29%30%20%10%0%9%IthoroughlyknowwhatitisIhaveheardaboutitIdonotknowit17Description:InasurveyconductedinJapaninJuly2022,ninepercentoftherespondentsstatedtothoroughlyknowwhateSportsis.Whileamajorityofpeoplestatedthattheyhadheardaboutit,closetoathirdoftherespondentsdidnotknowaboutit.

ReadmoreNote(s):Japan;July20to25,2022;1,200respondents;15-69yearsSource(s):MarkeZine;PontaResearchShareofmenwhoknowabouteSportsinJapanasofJuly2022,byagegroupAwarenessofeSportsamongmeninJapan2022,byagegroupIthoroughlyknowwhatitisIhaveheardaboutitIdonotknowit120%100%80%60%40%20%0%17%56%22%56%26%25%72%27%55%31%65%60%14%27%22%18%3%4%15to19years20to29years30to39years40to49years50to59years60to69years18Description:InasurveyconductedinJapaninJuly2022,27percentofboysaged15to19yearsoldstatedtothoroughlyknowwhateSportsis.Whilethesharewassignificantlyloweramongmenintheirfiftiesandsixties,amajorityofrespondentsthroughoutallagegroupsstatedtohaveheardabouteSports.ReadmoreNote(s):Japan;July20to25,2022;600respondents;15-69yearsSource(s):MarkeZine;PontaResearchShareofwomenwhoknowabouteSportsinJapanasofJuly2022,byagegroupAwarenessofeSportsamongwomeninJapan2022,byagegroupIthoroughlyknowwhatitisIhaveheardaboutitIdonotknowit120%100%80%60%40%20%0%25%67%29%59%29%64%33%61%32%66%43%53%4%12%8%7%6%2%15to19years20to29years30to39years40to49years50to59years60to69years19Description:InasurveyconductedinJapaninJuly2022,12percentofgirlsaged15to19yearsoldstatedtothoroughlyknowwhateSportsis.Whilethesharewasloweramongoldergenerations,amajorityofrespondentsthroughoutallagegroupsstatedtohaveheardabouteSports.ReadmoreNote(s):Japan;July20to25,2022;600respondents;15-69yearsSource(s):MarkeZine;PontaResearchShareofpeoplewhoareinterestedineSportsinJapanasofFebruary2023InterestineSportsinJapan202370%60%50%40%30%20%64.6%19.1%9.1%10%4.7%1.5%1%0%InterestedSomewhatinterested

Neitheronenortheother

NotreallyinterestedNotinterestedNoanswer20Description:AccordingtoasurveyconductedinJapaninFebruary2023,acombinedshareof6.2percentoftherespondentswereinterestedineSports.Whileaslightlyhighershareofpeoplewereindifferent,aclearmajoritystatedthattheywerenotinterestedineSports.ReadmoreNote(s):Japan;February1to5,2023;9,830respondents;10-79yearsSource(s):MyVoice;PRTimesShareofmenwhoareinterestedineSportsinJapanasofJuly2022,byagegroupInterestineSportsamongmeninJapan2022,byagegroupInterestedNeitherinterestednoruninterestedNotinterested120%100%80%60%40%20%0%40%37%51%23%50%63%70%25%73%21%29%29%8%26%23%21%5%6%15to19years20to29years30to39years40to49years50to59years60to69years21Description:AccordingtoasurveyconductedinJapaninJuly2022,23percentofmenaged20to29yearsoldwereinterestedineSports.Thesurveyshowedthatmorethanonefifthoftherespondentsbetweentheagesof15and39wereinterestedineSports,whiletheinterestwasloweramongolderagegroups.ReadmoreNote(s):Japan;July20to25,2022;600respondents;15-69yearsSource(s):MarkeZine;PontaResearchShareofwomenwhoareinterestedineSportsinJapanasofJuly2022,byagegroupInterestineSportsamongwomeninJapan2022,byagegroupInterestedNeitherinterestednoruninterestedNotinterested120%100%80%58%66%29%71%71%74%75%23%60%40%20%0%30%16%21%19%7%12%13%8%5%2%15to19years20to29years30to39years40to49years50to59years60to69years22Description:AccordingtoasurveyconductedinJapaninJuly2022,13percentofwomenintheirthirtieswereinterestedineSports.Whilethesharewasalmostequallyhighamonggirlsaged15to19yearsold,itwasloweramongotheragegroups.

ReadmoreNote(s):Japan;July20to25,2022;600respondents;15-69yearsSource(s):MarkeZine;PontaResearchCHAPTER

04ParticipationShareofpeoplewhoparticipatedineSportsinJapanasofJuly2022ParticipationineSportsinJapan202290%84%80%70%60%50%40%30%20%10%0%14%3%IparticipatedineSportsIwatchedeSportsNoanswerapplies24Description:AccordingtoasurveyconductedinJapaninJuly2022,threepercentoftherespondentshadparticipatedineSports.AlargershareofpeoplestatedthattheyhadwatchedeSportseitherviamediaorinperson.

ReadmoreNote(s):Japan;July20to25,2022;1,200respondents;15-69yearsSource(s):MarkeZine;PontaResearchShareofmenwhoparticipatedineSportsinJapanasofJuly2022,byagegroupeSportsparticipationofmeninJapan2022,byagegroupIparticipatedineSportsIwatchedeSportsNoanswerapplies82%100%90%80%70%60%50%40%30%20%10%0%93%87%69%65%63%33%30%29%17%12%9%7%6%5%3%1%50to59years0%15to19years20to29years30to39years40to49years60to69years25Description:AccordingtoasurveyconductedinJapaninJuly2022,ninepercentofmenintheirtwentieshadparticipatedineSports.Thesharewasloweramongotheragegroups.Thesurveyalsoshowedthataboutathirdofmaleteenagersaged15to19yearsoldhadwatchedeSportseitherviamediaorinperson.ReadmoreNote(s):Japan;July20to25,2022;600respondents;15-69yearsSource(s):MarkeZine;PontaResearchShareofwomenwhoparticipatedineSportsinJapanasofJuly2022,byagegroupeSportsparticipationofwomeninJapan2022,byagegroupIparticipatedineSportsIwatchedeSports86%Noanswerapplies86%100%90%80%70%60%50%40%30%20%10%0%93%93%88%84%16%12%11%9%7%6%4%3%2%2%1%15to19years0%20to29years30to39years40to49years50to59years60to69years26Description:AccordingtoasurveyconductedinJapaninJuly2022,fourpercentofwomenintheirtwentieshadparticipatedineSports.Thesharewasloweramongotheragegroups.Thesurveyalsoshowedthat16percentoffemaleteenagersaged15to19yearsoldhadwatchedeSportseitherviamediaorinperson.ReadmoreNote(s):Japan;July20to25,2022;600respondents;15-69yearsSource(s):MarkeZine;PontaResearchShareofgamerswhoparticipatedineSportsinJapanasofJuly2023eSportsparticipationamonggamersinJapan202325%22%20%15%10%5%3%0%IparticipatedinaneSportstournamentIwatchedaneSportstournament,butIdidnotparticipateinone27Description:AccordingtoasurveythatwasconductedinJuly2023amongpeopleinJapanwhoplayconsumergamesatleastoncepermonth,threepercentoftherespondentsstatedthattheyhadparticipatedinaneSportstournament.AlargershareofgamersstatedthattheyhadwatchedeSportseitherinpersonorviamedia.ConsumergamesinthissurveyreferredtoconsoleandPCgames.

ReadmoreNote(s):Japan;July7to10,2023;1,070respondents;15-69years;amongrespondentswhoplayedconsumergames(consoleorPCgames)atleastonepermonthSource(s):CrossMarketingShareofgamerswhousedeSports-relatedfacilitiesinJapanasofJuly2022UsageofeSports-relatedfacilitiesamonggamersinJapan202270%60%50%40%30%20%64%32%10%4%0%IvisitedthemIheardaboutthem,butdidnotvisitIdonotknowaboutthem,andIdidnotvisit28/statistics/1345741/japan-usage-e-sports-related-facilitiesInasurveyconductedamonggamersinJapaninJuly2022,fourpercentoftherespondentsstatedthattheyhadvisitedaneSports-relatedfacility.Amajorityoftherespondentsstatedthattheydidnotknowaboutsuchfacilitiesandhadnotvisitedthem.ReadmoreNote(s):Japan;July1to3,2022;1,875respondents;15-69years;amongrespondentswhoplayedeitherconsumergames(consoleorPCgames),smartphonegames,orofflinegames(suchascardgamesorboardgames)atleastoncepermonthSource(s):CrossMarketingCHAPTER

05AttitudesandperceptionOpiniononthespreadofeSportsinJapanasofFebruary2023AttitudeonthespreadofeSportsinJapan202360%48.8%50%40%30%20%10%0%19.7%15.9%8.2%6.8%0.6%IthinkitisgoodIthinkitisrathergood

Neitheronenortheother

IthinkitisrathernotgoodIdonotthinkitisgoodNoanswer30Description:AccordingtoasurveyconductedinJapaninFebruary2023,acombinedshareof26.5percentoftherespondentsthoughtthatthespreadofeSportsinJapanwasagoodorrathergoodthing.Whileaslightlylowersharerejectedthisnotion,almosthalfoftherespondentswereindifferentregardingthequestion.ReadmoreNote(s):Japan;February1to5,2023;9,830respondents;10-79yearsSource(s):MyVoice;PRTimesPerceptionofeSportssponsorsinJapanasofFebruary2023PerceptionofeSportssponsorsinJapan202380%73.9%70%60%50%40%30%20%10%0%8.5%7.1%7%2.6%0.8%ItgetsbetterItrathergetsbetterItdoesnotchangeIrathergetsworseItgetsworseNoanswer31Description:AccordingtoasurveyconductedinJapaninFebruary2023,acombinedshareof11.1percentoftherespondentsthoughtthatacompanythatsupportsorsponsorseSportsimprovesitsimage.Whileaslightlyhighershareofrespondentswasoftheoppositeopinion,thevastmajoritystatedthattheimageofacompanydoesnotchange.ReadmoreNote(s):Japan;February1to5,2023;9,830respondents;10-79yearsSource(s):MyVoice;PRTimesGametitlesmostcommonlyassociatedwitheSportscompetitionsamonggamersinJapanasofJuly2022LeadinggametitlesassociatedwitheSportscompetitionsamonggamersinJapan2022Shareofrespondents30%

40%

50%0%10%20%60%70%80%90%100%97%97%110%ApexLegendsStreetFighterseriesFortnite93%PuyoPuyoseries59%SmashBros.seriesValorant42%35%ProEvolutionSoccerseries*KnivesOut31%29%29%27%eBaseballPowerfulProBaseballseriesTekkenseries32Description:InasurveyconductedamonggamersinJapaninJuly2022,97percentoftherespondentsassociated"ApexLegends"andgamesofthe"StreetFighter"serieswitheSportscompetitions.Thesewerethemostcommonlymentionedgames,followedby"Fortnite"andthe"PuyoPuyo"series.ReadmoreNote(s):Japan;July1to3,2022;1,875respondents;15-69years;amongrespondentswhoplayedeitherconsumergames(consoleorPCgames),smartphonegames,orofflinegames(suchascardgamesorboardgames)atleastoncepermonth;[...]

ReadmoreSource(s):CrossMarketingMostcommonimagesofeSportsamongparentsinJapanasofDecember2022LeadingimpressionsofeSportsamongparentsinJapan2022Shareofrespondents0%5%10%15%20%25%Onecannotcallitasportbecausemovingone'sbodyisnotthemainfocusOnecannotcallitasportbecausegamesareaformofplayItisasportofanewage13.2%12.2%9.2%Itisinternationalexchangethroughgames8.6%8.4%ItseemstobefunifoneparticipatesinitItisdifficulttoimagineacompetitivegamingcompetitionfromthename"eSports"eSportsisamajorsportglobally5.2%4.8%4.6%4.2%Itisamindsport(brainsport)likeshogiorchessItisasportbecauseitrequiresreflexes,dynamicvisualacuity,andagilityItseemstobefunevenifonejustwatchesitItisasportbecauseonehasmatchesaloneorasateamItisasportinwhichonemanipulatesatool,likemotorsportsNothinginparticular2.2%2.2%1.6%23.4%Other0.2%33Description:AccordingtoasurveyconductedamongparentsinJapaninDecember2022,morethan13percentoftherespondentsthoughtthatonecannotcalleSportsasportbecausemovingone'sbodyisnotthemainfocus.Analmostequallyhighshareofparentsthoughtthatonecannotcallitasportbecausegamesareaformofplay.ReadmoreNote(s):Japan;December22to23,2022;500respondents;30-59years;respondentswereparentswholivedtogetherwithchildrenthatwereinelementaryschool,middleschool,orhighschool;250fathersand250mothersSource(s):AsahiSoftDrinksShareofparentswhowouldagreeiftheirchildwantedtobecomeaneSportsplayerinJapanasofDecember2022ShareofparentswhowouldagreeifchildwantedtobeaneSportsplayerJapan2022Agree7.8%Oppose19.6%Ratheragree33.4%Ratheroppose39.2%34Description:AccordingtoasurveyconductedamongparentsinJapaninDecember2022,acombinedshareof41.2percentoftherespondentswouldagreeorratheragreeiftheirchildwantedtobecomeaneSportsplayer.Amajorityofparentswasopposedorratheropposedtothisactivity.ReadmoreNote(s):Japan;December22to23,2022;500respondents;30-59years;respondentswereparentswholivedtogetherwithchildrenthatwereinelementaryschool,middleschool,orhighschool;250fathersand250mothersSource(s):AsahiSoftDrinksOpinionofparentsoneSportsplayerasadesiredoccupationamongchildreninJapanasofDecember2022OpinionofparentsonchildrenwantingtobecomeeSportsplayersJapan2022Shareofrespondents0%

5%10%15%20%25%30%29.4%35%Itisimportanttogiveitone'sallinanyoccupationIwanttorespectthedecisionofthechild28.8%28.6%Itisgoodthatonemakesuseofone'sspecialskillItisgoodtoturnsomethingonelikesintoone'soccupationIdonotwantmychildtohavesuchanaspirationIdonotwantthemtoconfuseworkandplayIwantthemtothinkmoreearnestlyaboutworkItisnotnecessarytotakeitseriouslybecauseitisthethoughtofachildNothinginparticular21.8%17.6%14.4%11%7.6%14.6%Other0.6%35Description:AccordingtoasurveyconductedinJapaninDecember2022,morethan29percentofparentswhowereaskedaboutthepopularityofeSportsplayerasadesiredfutureoccupationamongchildrenthoughtthatitisimportanttogiveitone'sallinanyoccupation.Whileanalmostequallyhighshareofrespondentsstatedthattheywantedtorespectthedecisionofthechild,17.6percentdidnotwanttheirchildtohavesuchanaspiration.ReadmoreNote(s):Japan;December22to23,2022;500respondents;30-59years;respondentswereparentswholivedtogetherwithchildrenthatwereinelementaryschool,middleschool,orhighschool;250fathersand250mothers;multipleanswerspossibleSource(s):AsahiSoftDrinksCHAPTER

06GamingdemographicsandpreferencesMostuseddevicesforvideogamesinJapanasofSeptember2023MostuseddevicesforvideogamesinJapan2023Shareofrespondents0%5%10%15%20%25%30%35%40%40%45%SmartphoneGameconsole(e.g.,XboxOne)PCs/laptops15%14%Mobilegameconsole(e.g.,NintendoDS)Tablet12%9%SmartTV5%Streamingdevice(e.g.,AppleTV,Chromecast)Idon'tplayvideogames2%45%Other

0%37Description:Whenaskedabout"Mostuseddevicesforvideogames",mostJapaneserespondentspick"Smartphone"asananswer.40percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):Japan;JanuarytoSeptember2023;1525respondents;18-64yearsSource(s):ConsumerInsightsShareofpeoplewhoplayvideogamesonhomeconsolesinJapanfromfiscalyear2013to2022StationaryvideogameconsolespenetrationrateinJapanFY2013-202235%30%29.1%28.6%27.3%27.1%26.3%25.5%24.7%25%20%15%10%5%23.1%22.7%22.3%0%201320142015201620172018201920202021202238/statistics/1275181/japan-home-video-game-consoles-penetration-rateAccordingtoasurveyconductedduringfiscalyear2022,homevideogameconsoleshadapenetrationrateof27.1percentamongpeopleinJapan.Theshareofpeoplewhoplayvideogamesonhomeconsolesdecreasedforthesecondyearinarow.ReadmoreNote(s):Japan;November5to11,2022*;1,500respondents;13-69years;*ThesourcecountstheanswersofthesurveyconductedinNovember2022asfiguresforfiscalyear2022.TheJapanesefiscalyearstartsonApril1ofthestatedyearand[...]

ReadmoreSource(s):MinistryofInternalAffairsandCommunications(Japan);YamateInformationProcessingCenterShareofpeoplewhoplayvideogamesonhomeconsolesinJapaninfiscalyear2022,byagegroupStationaryvideogameconsolespenetrationrateinJapanFY2022,byagegroup60%55.7%48.8%50%40%30%20%10%0%37.6%24.1%10.4%7.7%13to19years20to29years30to39years40to49years50to59years60to69years39/statistics/1190168/japan-home-video-game-consoles-penetra