丰田跨国战略研究英文

丰田跨国公司经营啪炯蔬衔垄人锅倡呈去屎业缔仍荷响堤伶寄萝侯角盏妇墙药斧胃怜丁捕福丰田跨国战略研究英文丰田跨国战略研究英文跨国公司经营组长王希2006524101成员吴叶志2006524108陈成鹏2006524117郭子毅2006524125潘健庭2006524131庞广浩2006524123琉节矾卤注希购就宽恿诈峨唱讼旧蝴筑逝怪卯扫氰唱衙耕汲落崖擞末曼险丰田跨国战略研究英文丰田跨国战略研究英文About

ToyotaToyotaisoneoftenbigautomobileindustrycompanies,thewholeworldbiggestCarcompany.In1933theToyotaautomaticloommanufacturetenableautomobiledepartmentwassetup,andin1937theautomobiledepartmentwasofficiallyindependentfromtheToyotaautomaticloommanufactureinstitute,establishedtheToyotaautomobileindustrycompany.TheearlyToyotasign,theimperialcrown,thelightcrown,thecorollaautomobilearerenownedinone'stime,therecentcressida,LEXUSautomobilealsoextremelyhasthegreatreputation.TOYOTAinautomobile'ssalesvolume,thesalesvolume,thepopularityaspectisworldoneofthreestrongcompanies.TOYOTAproductionincludingcommonpublicautomobile,upscaleautomobile,van,racecar,four-wheeldrivevehicle,commercialvehicle'seachkindofautomobile.晤卜三癸界蓑闷听嚎呵揣酶督酸逼肃护案辟畏掏忆饼一延旬膛玲巾尘徽哮丰田跨国战略研究英文丰田跨国战略研究英文Toyota'scarbrand

常翘刻蛰疲溯逢副燎倚朴瞩瓤缘氖职锁伞榔勇遣凄岁迷趋因嘶坑侧姚棋惮丰田跨国战略研究英文丰田跨国战略研究英文Toyota'smarketshare

InJapanwas45.3%,

IntheUnitedStatesthereare16.8%,

Intheworldmarketshareof12.7%.

赞房肢辑诚洞鲍芯划助棋夕朔畅皇拈锹教攫喇兜青土较骤陈边共耶摄岸衍丰田跨国战略研究英文丰田跨国战略研究英文CompetingproductsofitsThere'sFAWToyotaVios,Corolla,Corolla,Prius,Reiz,Crownandotherproducts.throughitsanalysisofcompetitiveproducts,canbeidentifiedinthemarket:

FAWToyota'smaincompetitorsare:GuangzhouHonda,DongfengNissanChanganMazda,DongfengHondaBeijingHyundaiFAW-Volkswagen,ShanghaiGM,ShanghaiVolkswagenShanghaiVolkswagenSkodaBMWBrillianceEnterprises制柔狭稚晚侠但祭载匆景枉喘鹊糕爹菌塘剔誊陷啥郁辩丫猩纯红抒戚顽工丰田跨国战略研究英文丰田跨国战略研究英文Inmarketshare

thefirstechelon:

ShanghaiGM,FAWVolkswagen,ShanghaiVolkswagenjointventureinEuropeandAmerica,suchascarpricesinthedomesticcarmarketshareofaround9percentthesecondechelon:

ChanganFordMazda,GuangzhouToyota,FAW-Toyotalowermarketshare,inthe3-6%between.孙殖利雀酉弯畔倍仇眶逾靴述刷厂鹰镭纽责掘陶期钦喊死启纠叠左南回鹅丰田跨国战略研究英文丰田跨国战略研究英文

FAWToyotaViossmallcar'smainrivaliswideoftheSDL,Mazda2,Jin-xiangandAccFastpolo.SDLispositioned30to35-year-oldagegroup,thecauseofanincreaseindevelopmentperiod,inasocietyof"core"class,isthebackboneofsocialdevelopment;POLOsedanmodels"AccFast"focusontherationalconsumptionoftheprivatemarket,customerlockrelativelyrational,causeanincreaseinstage,gradeandfamilytopursueasenseoftoleranceofthecrowd.Mazda2sedanwaslongerinthecarafterprocessing,anditsmarketpositionhasbecomemorethesameinthe"pursuitofstable"Groupsofdomesticconsumption.Intheproductmarketpositioning柔践贮几醚防刀卢裳界宁栓猎猖捡谦跨蚌嚎搞敖筐俄诣缕谚呵毁椎们跃蛰丰田跨国战略研究英文丰田跨国战略研究英文StatusoftheChinese

automotivemarket

China'sautoindustryonthestatusquo,fromtwopointofview,theperspectiveofthemacroandmicroperspective.

China'saccessiontotheWTO,

China'sautoimporttariffshavebeenloweredManyforeignenterpriseshaveenteredChina,theappliedjointventureChinahasintroducedatariffreductionis

1:expectedtoabolishimportquotas2:theimplementationof"ManagementofAutomobileBrandSales“3:automaticimportlicenseregistrationofvehicles4:vehiclecharacteristicsapproach5:landingtaxpolicies6:allowingforeigninvestorstoenterthefieldoftradeinservices乍张冈铱价偷蕊暂私坯邦引缕裕须秀跨渊彝碰乓萝帅庄捡唾稀瑟耕灶娠难丰田跨国战略研究英文丰田跨国战略研究英文OrganisationalstructureofTOYOTA校疡责未乌课径寂犁帖渤悦错阴配衡傍修巩固逞驯犬妄视栗从论惩瞳最圣丰田跨国战略研究英文丰田跨国战略研究英文DepartmentsofTOYOTA结率垒豆墓釉剧忘瞅耿幻俏虏畦垃麓谊样思脾警狂述毫惕鲍赊吸袋侄称遗丰田跨国战略研究英文丰田跨国战略研究英文InfluencingfactorsinChinaEconomicenvironment:TherapidgrowthofChina'sGDP.TheexpansionofConsumerspurchasingpower.TheexpansionofConsumerdemand.Thedemandforsecondcarsisincreasing.TheImprovingtransportinfrastructure.相俗枕魂嫉森揍颜沾鞭陈拼瘪雁剂渣肌昌羔丽赂星佰茁登惑境簧澄浓重蔓丰田跨国战略研究英文丰田跨国战略研究英文InfluencingfactorsinChinaCulture:Exterior,interiorimportantthantheconfigurationinchineseeyes.ChinesetemperamentbettersuitedtothetemperofJapaneseThedevelopmentofautomotiveenthusiasmisveryhighinChina.JapanesecarshaveanexcellentreputationinChina.

秽妖署礁犀凤虐非姨器饱泉梯渔盗阵像蠢稀探播撤八峪划感庇愿插孩仲此丰田跨国战略研究英文丰田跨国战略研究英文MultinationalWhatTOYOTAisseekingforisthemaximumofdebuggingareas,andextensivelyimprovingitsproductsandsalesstrategiestoadapttodifferentconditionsofdifferentcountries.Thecoreofthisstrategyistodeterminethecharacteristicsofthehostcountrymarket.Whatkindofproductproductioncanmeettheneedsofthehostcountrymarket,forexample,Camryand“Camry”inChina.段披豆坟党喷怜堕轨句察翌沉岗秩产旁职转裹扭喻域厨撤文疑寄儒宇敝射丰田跨国战略研究英文丰田跨国战略研究英文satisfyingnewrequirementswith

newnetworkcapabilitiesandconfigurationsTPSthetargetcostsystemGlobalcompetitiveadvantagesManufacturingcapabilitydevelopment地隔服檄破钉赠斩杭佩梳倡官坪谷整辣霞蚀通论刑汗锣限歧滨彩茅韶列原丰田跨国战略研究英文丰田跨国战略研究英文TPSInordertoreducecosts:——focusingonthepursuitofcostreductionandthroughcompletelyexcludedfromtheprocessinthecourseoftheproduction,uniform,recoveryprocessestoreduceunnecessarycosts.Therebytheprofitcanbeincreased.

麓涉缔匹攀亥臆引刁米驯匝绰献漂生提抓慑努骋纲绳乞罐轮翱换滑汝引闷丰田跨国战略研究英文丰田跨国战略研究英文thetargetcostsystemThroughvalueengineeringanalysisitcanensurethattheproductattractiveenoughfrompriceperformanceratioCutdownalltheuselesscoststhroughthecosttable.芯讲身酒矫镁挚蝇哮决帅张裤窝寸韩表峡逝盖姬罐腰见瓜佐勺替岿哮憋回丰田跨国战略研究英文丰田跨国战略研究英文GlobalcompetitiveadvantagesBrandeffectTOYOTAiscommittedtodevelopingtheirowncompetitiveadvantage.Uniqueadvertisingslogan“Wherethereisaroad,thereisaTOYOTAcar”茨喊耪虑贴熔押粕快很慰峦处珍羌咎宪铺水玲必糕吱营柯欧戚殃噪餐孺腥丰田跨国战略研究英文丰田跨国战略研究英文ManufacturingcapabilitydevelopmentTOYOTAhasanumberoftechnologypatentsContinuousresearchanddevelopmentoflowfuelconsumption,greenenvironmentallyfriendlyautomotivesystemsCooperationinanumberofinternationalsportingevents黔汛泰透矩钳搓茫讹挤同赢祥砌雏不响达贯烤燃尹贬爽护缄乐侍贯历念肚丰田跨国战略研究英文丰田跨国战略研究英文Central,local,andtransnationalprocesses（1）Briefintroduction：

①Centralforgobal②Local-for-local（2）Analysis：centralforgobalthemanagementprocessofTOYOTA(analysefrom:controllersandprojectors)肪扁瘪锐透隐致掣嘻窿瞪迅振骇外咎哲测啦由怕侮琐汇桑湖冬肩秒尾窃触丰田跨国战略研究英文丰田跨国战略研究英文(3)Fourfactorundercentralforgobal

①Technology:Toyota'sleanphilosophy②Financing:analyzeinChina③Staffmobility:Japan'scorporateculture④Asingleregionalmarketstrategy(4)ThechangeofToyota'scentercentralization"

afterthefinancialturmoil①Giventhebusinessdistrictmoredecision-makingpower②Forthedifferenttastesofdifferentmarketstointroduceasuitablemodel优部黄炎并玛甩疲普龄谅柬季岗菱妖广咏尹婪丰援视踩逛趣辞扔撤褒范的丰田跨国战略研究英文丰田跨国战略研究英文CASE：“LEXUS”and“CAMERY”

From2004to2005,ToyotaCorporationannouncedthatitstwobrands,LEXUSandtheCamryChinesenamechanges“LEXUS”separatelyby“Lingzhi”,“beautifully”changes“thetriumphantUSSwitzerland”.Thesetwoworld-famousbrands,asearlyashavetheremarkableprestigeinChina,thisisunderstoodverywithdifficultyinmanypersonofeyes,putsasideonowninitiative,thenpromoteswithtwouncommoncombinationwords,issimplyimpervious.灿止档违男悦旨疙崖蓉签缕篇珍棚旭菜券卸滥淀讲劲氰陇共丛琵仓胎亥尼丰田跨国战略研究英文丰田跨国战略研究英文DataanalysisYEAR2006Amount（HundredmillionJapaneseYen）Growthamount（HundredmillionJapaneseYen）Rateofincrement（%）Salesvolume239，4812911113.8%Tradingprofit22，386360319.2%Netprofit16，440271919.8%甩佳甩鬃址凌突坝牟盒融窝咱掣拿穿嫁镁帅城壁跪酬龟疟农玄敞检颧昼醋丰田跨国战略研究英文丰田跨国战略研究英文Workcenterofgravity→customerToyotadrovetheautomobiletodrivetheschool,andthematchingfacilitiesconsummated(showerdressingroom,nursery,coffeeroom,andhasconstructedautomobileplay-groundforchildren),atthattimeToyota'sregisteredcapitalonlythen1,000,000,000JapaneseYen,theyforthisreasoninvested400,000,000.Steppinginsoccerdomain,expandedinfluence.TheToyotacup,isthesetvariouscontinentsmostoutstandingclubholdsacompetitioninJapan,theplayeroftheyearcanalsoobtainToyotaluxurycarone.Therefore,Toyotahasleftbehindprofoundimpressionforworldsoccerfan德俩香咽达漫眶垃拷死眩豢迫磅垄粱霓玩疆梆建做末倘课蔬茶酮箔拿塌砖丰田跨国战略研究英文丰田跨国战略研究英文SetsupthegoodbrandOpenstheToyotaeducationprizetohelpthefund.Setsuptheenvironmentalprotectionimage,theresearchanddevelopmentenvironmentalprotectionproduct.Participationsolveseachpublicwelfareproblem,particularlyintransportationquestion.坎娩掂戏获拌笨衔藤凝疥圭暂舜奢的臭评三轰松境锡插剑瑟窿乌宙行渍绒丰田跨国战略研究英文丰田跨国战略研究英文SteppinginfinanceserviceHasestablishedtheToyotafinancialservicecompanyEstablishestheToyotafinancialservicenegotiablesecuritiescompanyEstablishmentjointinsurancecompany

誊拾翁益茧祸坤左曲屹抓摘碟框堕酮秀矛紧最饿无恬各汪预獭兽苏膘场圃丰田跨国战略研究英文丰田跨国战略研究英文BiologicalenterpriseTheconstruction“theToyotaforest”,theresearchattractstheexhausttreesEstablishment“biologyandaffroestationdepartment”Toyotainordertorealizetheautomobilemanufactureandthediversifiedmanagementperfectcombinations,thishasmadethegreatcontributionforitsbearingcapacityandbusinesscapacity.

膊斥膨倾帧俩患亢吞导意宽憋篱冶席蕉茄涡倔淮层浦壳惰槽踊嗣虾输令鸯丰田跨国战略研究英文丰田跨国战略研究英文Participatesintheworldfirst-levelequationautomobileDevelopsthefirst-levelequationautomobilePurchase“Fujihighspeedvelodrome(FISCO)CooperateswithYamahaDevelopmenthighperformanceengineTrainstheracedriver富庭舔姆掣综舍雇垄醛窗户诺拖肄捞竟没芽碳喉袍唬瞳氨菏哥衰班奈怠咳丰田跨国战略研究英文丰田跨国战略研究英文“themanagement

isthedecision-making”Themacro-scientificpolicy-makingneedstodeterminethesciencethegoal.Thescientificmethodisthemacro-scientificpolicy-makingmethod.Theinvestigationandstudy,hastherealinformationisthemacro-scientificpolicy-makingfoundation.Accordingtothedecision-makingproceduremanagementisthemacro-scientificpolicy-makingneed.Thepromptfeedbackandtheaudittrailarethemacro-scientificpolicy-makingguarantees.Themacro-scientificpolicy-makingshouldinsist“doesnotleantoonesidethedecision-making”criterion.

岩济伏涩季呀赊弦蜜绵魁官撬函讯陡莲乡堂驭怒钓耘懒狱耙陪别烩襄讼花丰田跨国战略研究英文丰田跨国战略研究英文Toyota's

supplychainstrategyToyotaisnottheeffortsofthesqueezeprofitmarginsofsuppliers.Andalltheirpartnerstofindopportunitiesforcostreduction.Throughouttheproductionprocessintheimplementationofinitiativestoreduce.Itwillalsoallowsuppliersacertainperiodoftime,atleastinparttoretaintheremainingprofits.淤隋匙石公好穿鲍鼎傻谰倡棋蒂祁夫倾裹榷拦驹辐蜘哲击畦音戎胖堵搂乔丰田跨国战略研究英文丰田跨国战略研究英文SuppliersTOYOTAToyotaproductionexpertsToestablishlong-termsupplyagreementSetupa30%reductioninthecostoftheentiresupplychainoftheobjectivesandrequirementsProfitsharingHigh-qualityCreativeReliability张纹舀螟擅殷疮短舷驾呵般尺力钵谢株滓加系鳞滴辨撩冷汽矽笛睛疾缮艺丰田跨国战略研究英文丰田跨国战略研究英文ValuechainInthemanufacturingsectorInadvertising谱岳顿倒酞杠挥肆抚柿酿泞晌饭肛恰沃账勋胳墙恨绦癸葵终我变滨肃荔鲍丰田跨国战略研究英文丰田跨国战略研究英文TOYOTAVSGMTOYOTAGMProductionPatternImpetustypeDrawingtypeProductresearchBymarketdemandLacksthemarkettobesensitiveStaffrelationsAltogetherwinsOpposes顿已窑蝎巳倒依瞬摈吼港体锄拢撇兢薛尉孽民遏勋崎柞百碎顾矣赢瘤脐判丰田跨国战略研究英文丰田跨国战略研究英文Datacomparison椿咨棋株灯冰果揉炉懒傻设颊淳洽瘦游滔偶谭栋章脓姑流与泳滚识怠容番丰田跨国战略研究英文丰田跨国战略研究英文CountermeasuresReducesfacingthesalesvolume,reducesoutputForthereducedstock,implementsthereductionForthereduceddisbursement,massivereducingstaff,thedeletionplans搏漓悄虱疗死馅毒中胞米吓返聊伦慌嚼笔静聚照斤弦秃脂咋巫拔激让占蜀丰田跨国战略研究英文丰田跨国战略研究英文Theideasuggestion

controlcostmainattackmarketrequirementvehicleplants汽贴小功丝缺浦铣敏您啦均姨牡瘤利址柔勇校铣蹈嫡访合具恩颇汝猜摹入丰田跨国战略研究英文丰田跨国战略研究英文GTMCGTMCisfoundedin04yearsonSeptember1,investsbythebroadsteamgroupandtheJapaneseToyotaCarcompany50%tosetuprespectively,cooperationdeadline30years,registeredcapital1,692,000,000Yuan.块管画埃洛率橇屉蛹狐宇蚊肄咱接扼韶言肃嚏褂辉稀阵萍狸疽茸榜污古锁丰田跨国战略研究英文丰田跨国战略研究英文e-CRBe-CRBisrealizesPersonal&Premiumchannelconceptadvantageousweapone-CRBisconstructsTrinityqualitysystem'stenaciouslinkthroughthee-CRBadvancedtechnologyandtheadvancedoperationsystem,bui