英国数字新闻市场调研和分析报告（英文版）-2024年1月上传培训课件

DIGITAL

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TRENDSDigitalnewsintheUnitedKingdom(UK)CHAPTER

01LeadingnewsbrandsLeadingonlinenewsbrandsaccessedintheUnitedKingdomasofFebruary2023LeadingonlinenewsbrandsaccessedUK2023Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%BBCNewsonlineGuardianonlineMailOnline45%16%14%SkyNewsonlineRegionalorlocalnewspaperonlineTelegraphonlineMirroronline12%8%6%5%MSNNewsSunonlineHuꢀffPostYahoo!News5%5%5%5%MetroonlineITVNewsonline4%4%3Description:BBCNewsonlinewasbyfarthemostpopularnewsbrandintheUnitedKingdom,with45percentofrespondentsstatedthattheyaccesseditfornewsinformationeveryweekasofFebruary2023.TheGuardianonline,MailOnline,andSkyNewsonline,wereotherleadingnewsbrandsasofearly2023,withweeklypenetrationof16percent,14percent,and12percentrespectively.

ReadmoreNote(s):UnitedKingdom;JanuarytoFebruary2023;2,107respondents;18yearsandolder;newsconsumersSource(s):ReutersInstitutefortheStudyofJournalism;YouGovLeadingEnglish-languagenewswebsitesintheUnitedKingdom(UK)inAugust2023,bymonthlyvisits(inmillions)LeadingnewswebsitesintheUnitedKingdom(UK)2023,bymonthlyvisitsVisitsinmillions0510152025303540BBCMailOnline37.823.122.9TheSunMirror21.621.621.6TheGuardianTheIndependentSkyNews17.8MetroTheTelegraphITV14.514.314.214.2MoneySavingExpertTimes&SundayTimesDailyExpress12.611.94Description:InAugust2023,theBBChadatotalof37.8millionmonthlyvisitsintheUnitedKingdom,accordingtotheresultsofdatadesignedtobenationallyrepresentativetakenfrom10thousandpeopleacross25thousanddevicesmeasuringwebsiteandappusage.MailOnlinefollowedwith23.1millionvisits,followedbyTheSunwith22.9million.DigitalnativesiteMoneySavingExpertalsomadethetop20rankingwithmorethan14millionvisits.ReadmoreNote(s):UnitedKingdom;August2023;15yearsandolder;basedonmobilewebanddesktopvisits;top20ofatotal50rankedbymonthlyvisitsSource(s):IpsosIris;PressGazetteLeadingsocialnetworksusedweeklyfornewsintheUnitedKingdomasofFebruary2023LeadingsocialnetworksusedfornewsintheUK202318%17%16%14%12%10%8%13%10%9%6%6%4%3%2%0%FacebookTwitterYouTubeWhatsAppInstagramFacebookMessenger5Description:AccordingtodatafromFebruary2023,FacebookwasthemostpopularsocialnetworkfornewsaccessintheUnitedKingdom,with17percentofrespondentsusingtheservice.TwitterandYouTuberankedsecondandthirdwith13and10percentofusersrespectivelyusingthenetworksfornewscontent.ReadmoreNote(s):JanuarytoFebruary,2023;2,107respondents;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalism;YouGovMostpopularnewsappsintheUnitedKingdom(UK)inJuly2023,byaudience(inmillions)NewsappsaudienceintheUK20231613.5141210812.4643.12.22.11.81.821.110.820AppleNewsBBCNewsSkyNewsTheGuardianUpdayMailOnlineGoogleNews

AOL-News,

MoneySaving

TheTelegraphMail&Video

Expert

UK6Description:AccordingtotheresultsofanationallyrepresentativesurveyheldintheUnitedKingdominJuly2023,AppleNewshadanaudienceof13.5millionpeopleaged15yearsandabovethatmonth.BBCNewsrankedsecondwith12.4millionusers.WiththeexceptionofSkyNews,allothernewsappsintherankinghadanaudienceofunderthreemillion,includingTheGuardian,GoogleNews,andMailOnline.ReadmoreNote(s):UnitedKingdom;July2023;10,000*;15yearsandolder;top10takenfromatotalrankingof25newsapps;*Dataispartlyderivedfromapanelof10,000peopleaged15andoverthatisdesignedtobenationallyrepresentative.The[...]

ReadmoreSource(s):Ipsos(Iris);PressGazetteCHAPTER

02ConsumptionMainplatformsusedfornewsconsumptionintheUnitedKingdomasofApril2023,bynationPlatformsusedtoconsumenewsintheUK2023,bynationShareofrespondentsNothernIrelandWalesScotlandEngland50%0%10%20%30%40%60%70%80%67%TelevisionAnyinternet71%69%70%57%73%66%68%42%Socialmedia52%54%46%47%Radio41%40%38%26%Otherwebsites/appsWordofmouthNewspapers(printed)Podcasts43%29%28%40%32%35%36%19%24%25%27%10%10%9%10%5%5%6%6%Magazines(printed)InteractiveTVservicesDon'tfollowthenews5%6%4%4%6%6%4%4%8Description:TelevisionwasthemostusedplatformfornewsconsumptionintheUnitedKingdomamongallnationsexceptWalesin2023,howevertheinternetwasalsoaverypopularchoiceandcouldsoonovertaketelevisionasthemainnewssource.Meanwhile,socialmediawasmorepopularinScotlandandWalesthaninEnglandorNorthernIreland.ReadmoreNote(s):UnitedKingdom;November7,2022toApril3,2023;seenotes;16yearsandolder;*n(England)=2,605;n(Scotland)=691;n(Wales)=657;n(NorthernIreland)=603.

ReadmoreSource(s):OfcomShareofrespondentsusingasmartphonetoaccessnewsintheUnitedKingdomfrom2012to2022SmartphonenewsuseintheUK2012-202280%70%60%68%64%63%62%56%49%50%40%46%42%33%29%28%30%20%10%0%201220132014201520162017201820192020202120229Description:AsofFebruary2022,64percentofrespondentsintheUnitedKingdomusedasmartphonetoaccessnews,accordingtoasurvey.Duringtheperiodofconsideration,anupwardtrendinsmartphoneusefornewsaccesswasobserved,withthe2021figurethehighestyet.ReadmoreNote(s):UnitedKingdom;2012to2022;2,410respondents;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalismMostusedsocialmediasitesfornewsamongchildrenintheUnitedKingdom(UK)asofMarch2023,byagegroupSocialmedianewsconsumptionamongchildrenUnitedKingdom(UK)2023,byagegroup12

years34%35%5%13

years32%40%10%27%4%14

years33%53%6%15

years31%52%8%Total32%46%7%Facebook/FacebookMessengerInstagramPinterestSnapchatTumblr23%3%28%0%30%2%27%2%Twitter22%3%22%4%21%0%24%3%23%2%ViberWhatsAppYouTube36%46%52%9%30%52%55%9%22%39%55%3%23%37%48%7%27%43%52%7%TikTokTwitchReddit7%8%3%11%0%7%OthersocialmediaplatformNoneofthese1%0%0%0%8%6%11%14%10%10Description:A2023studyonnewsconsumptionamongchildrenintheUnitedKingdomfoundthat52percentof12to15yearoldsusedTikTokfornews,makingthisthemostpopularsocialmediaplatformamongthisdemographicgroup.Instagramwasmostpopularamong15yearolds,whilst12yearoldsweremoreengagedwithnewsonYouTubethantheirolderpeers.

ReadmoreNote(s):UnitedKingdom;February27toMarch20,2023;949*;12-15years;amongthosewhofollownewsthroughsocialmediasites;*Samplesizeiseffectivesamplenumber,moremethodologyavailablehere.

ReadmoreSource(s):OfcomDevicesusedforonlinenewsconsumptionintheUnitedKingdomasofFebruary2022DevicesusedforreadingonlinenewsUK2022Shareofrespondents30%0%10%20%40%50%60%70%SmartphoneComputerTablet64%40%22%11Description:AsofFebruary2022,phoneswerethemostpopulardevicewithwhichpeopleintheUnitedKingdomaccessedonlinenewscontentwith.About64percentofrespondentsaccessednewsonlineusingtheirphone,40percentviadesktop,and22percentontablets.ReadmoreNote(s):UnitedKingdom;JanuarytoFebruary,2022;2,410respondents;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalism;YouGovMostimpartialnewsplatformsaccordingtoweeklyusersintheUnitedKingdom(UK)asofMarch2023RankingofnewsplatformsbyimpartialityintheUK2023Shareofrespondents30%0%10%20%40%50%60%70%TVNewspapersRadio63%61%58%Socialmedia40%12Description:Asurveyexploringconsumerattitudestonewsoutletsrevealedtelevisionwasconsideredthemostimpartialnewsplatform,with63percentofrespondentsaged16yearsofageorabovewhowatchedTVnewsweeklyratingithighlyinthisregard.Socialmediafaredlesswellwithonly40percentconsideringittobeimpartial.ReadmoreNote(s):UnitedKingdom;November7,2022toApril3,2023;16yearsandolder;amongthosewhoratedthesourceshighly(7outof10orhigher);*DoesnotincluderatingsofSTVwebsite/app

ReadmoreSource(s):OfcomCHAPTER

03PaiddigitalnewscontentShareofconsumerswhopaidforonlinenewscontentinselectedcountriesworldwideinthelastyearasofFebruary2023Digitalnewspurchasesworldwide2023Shareofrespondents0%5%10%15%20%25%30%35%40%NorwaySweden39%33%AustraliaFinland22%21%21%UnitedStatesDenmarkSwitzerlandNetherlandsBelgium19%17%17%15%15%IrelandPolandAustria14%14%Spain13%14Description:NewsaudiencesinNorwaywerebyfarthemostlikelytopayforonlinenewsaccordingtoaglobalstudyonpaiddigitalnewscontentconsumption,with39percenthavingpaidfornewsonlineinthelastyear.RankedsecondwasSweden,followedbyAustralia,Finland,andtheUnitedStates.ReadmoreNote(s):Worldwide;JanuarytoFebruary,2023;2,000*;includespaymentviaasubscription,donation,one-offpayment,ordonation;*Samplesizewasapproximately2,000permarket.

ReadmoreSource(s):ReutersInstitutefortheStudyofJournalism;YouGovShareofnewsconsumerswhopaidforonlinenewscontentoraccessedpaidonlinenewsserviceinthelastyearintheUnitedKingdomasofFebruary2023PayingfordigitalnewsintheUnitedKingdom2012-202310%9%9%9%9%9%8%7%6%5%4%3%2%1%0%8%7%7%7%7%6%6%4%20122013201420152016201720182019202020212022202315Description:AsurveyfromFebruary2023foundthatninepercentofrespondentsintheUnitedKingdompayfordigitalnews.Nochangewasrecordedbetween2022and2023,andthenumberroseonlyslightlyoverthelastfewyears,thoughhasremainedabovefourpercentsince2012.ReadmoreNote(s):UnitedKingdom;2012to2023;2022:2,107;18yearsandolderSource(s):ReutersInstitutefortheStudyofJournalism;YouGovePaper/onlinenewswebsitepurchasesbybrandintheUKasofJune2023ePaper/onlinenewswebsitepurchasesbybrandintheUK2023Shareofrespondents20%0%5%10%15%25%30%35%40%Dailymail.co.ukDailyrecord.co.ukDailystar.co.ukExpress.co.ukIndependent.co.ukTelegraph.co.ukThesun.co.uk40%28%28%27%26%22%22%21%20%Mirror.co.ukEveningStandardTThetimes.co.ukBusinessInsiderF20%20%17%16%Spectator.co.ukOther14%5%16Description:WeaskedUKconsumersabout"ePaper/onlinenewswebsitepurchasesbybrand"andfoundthat"Dailymail.co.uk"takesthetopspot,while"Spectator.co.uk"isattheotherendoftheranking.ReadmoreNote(s):UnitedKingdom;July2022toJune2023;592respondents;18-64years;respondentswhospentmoneyonePaper/onlinenewspapers(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsAnnualcostofdigitalnewssubscriptionstoselectedpublicationsforconsumersintheUnitedKingdomasofJanuary2023(inBritishpounds)OnlinenewssubscriptioncostintheUK2023350%319%312%300%250%200%150%100%50%199%189%179.88%119.9%

119.9%100%99%96%80.07%69.99%60%59.99%54.99%49.99%0%17Description:AsofJanuary2023,themostexpensivenewspublicationforUKconsumerstosubscribetoonlinewastheFinancialTimes,at319Britishpoundsperyear.ThiswasmorethanthecombinedcostofMail+,TheIndependent,andNewYorkTimes.

ReadmoreNote(s):UnitedKingdom;January23,2023;fullpriceofsubscriptionaftertrials/discounts;paywalledwebsitesonlySource(s):PressGazette;VarioussourcesAnnualcostofdigitalnewssubscriptionstoselectednewsandcurrentaffairsmagazinesforconsumersintheUnitedKingdomasofJanuary2023(inBritishpounds)OnlinenewssubscriptioncosttonewsmagazinesintheUK2023200%189%180%160%140%120%100%80%99.99%99%97.17%95.88%80.07%60%49%48.55%40%20%0%TheEconomist

TheNewEuropeanSpectatorNewYorkerTheAthleticInsiderNewStatesmanTheAtlantic18Description:AsofJanuary2023,themostexpensivenewsmagazineforUKconsumerstosubscribetoonlinewasTheEconomist,at189Britishpoundsperyear.Thiswassubstantiallyhigherthanotherpublicationsintheranking,almostdoubletheannualsubscriptionpricesofTheNewEuropeanandSpectator.ReadmoreNote(s):UnitedKingdom;January23,2023;fullpriceofsubscriptionaftertrials/discounts;paywalledwebsitesonlySource(s):PressGazette;VarioussourcesCHAPTER

04NewsbrandadvertisingNewsbrandsadvertisingexpenditureintheUnitedKingdomfrom2011to2022(inbillionGBP)NewsbrandsadvertisingspendingintheUnitedKingdom(UK)2011-20223.53.22.933.02.52.01.51.00.50.02.762.622.42.121.921.771.721.361.331.2120112012201320142015201620172018201920202021202220Description:In2022,nationalandregionalnewsbrandsadvertisingspendingintheUnitedKingdomdecreasedto1.33billionBritishpounds.Ayearearlier,thespendingincreasedofroughly10.6percentcomparedto2020,whennewsbrandsadvertisingstoodatitslowestduetotheeffectsofthecoronaviruspandemicontheindustry.ReadmoreNote(s):UnitedKingdom;2011to2022Source(s):AdvertisingAssociation;WARCTotalanddigitalnewsbrandsadvertisingexpenditureintheUnitedKingdom(UK)from2012to2022(inmillionGBP)Totalvs.digitalnewsbrandsadvertisingspendingintheUK2012-2022DigitalTotal3,5003,0002,5002,0001,5001,0005002,9352,7602,6232,3982,1221,9191,7751,715.71,355.41,331.51,213.6665.1634.8555.9487502484.641942338832328402012201320142015201620172018201920202021202221Description:In2022,634.8millionBritishpoundswasspentondigitalnewsbrandsadvertisingintheUnitedKingdom,a20-million-pounddecreasecomparedtopreviousyear.Intotal,1.33billionBritishpoundswasspentonnewsbrandsadvertisinginthecountryin2022.ReadmoreNote(s):UnitedKingdom;2012to2022;includesregionalandnationalnewsbrandsSource(s):AdvertisingAssociation;WARCLeadingnewsbrandsadvertisersintheUnitedKingdom(UK)in2021(inmillionGBP)LeadingnewsbrandsadvertisersintheUK2021SpendinginmillionGBP40

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