大数据赋能智慧运营-黄崇杰

大数据赋能智慧运营CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG每尔电器集团大数据技术总监黄祟杰.议程•大数据现状•智慧运营的一些应用CGITCGIT•CG以ITC用G户ITC为GI中TC心GIT的C运GIT营CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG•数据规律与洞察•物流端的应用•数据服务一数据产品化.CGITCGITCGITCGITCGITCGITCGITC大GITCG数ITCGI据TCGIT现CGITC状GITCGITCGITCGITCGITCGITCGITCGITCG.30亿CGITCGI全TC球GIT互C联GIT网CG用IT户CGITCGITCGITCGI每TC天GIT上C网GIT时CG长ITCGITCGITCG每ITC秒G信ITC息GI绕TC地GIT球C圈GIT数CGITCG3小时5圈.无处不在的大数据移动GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG社交 位置传感器CGITCGITCGITCGITCGITCGITCGITC.大数据，无时无刻都在发生CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.大数据，大机遇预测自动化体验最优化CGITCGITCGITCGITCGITCGITCGITC数G据IT资C产G化ITCGITCGITCG业IT务CG显I现TC化GITCGITCGITCGITCGITCGITCGITCG.智慧运营流程业务问题业务知识数据处理（大数据技术）dataCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG数据科学／业务分析methodology数据产品insight业务操作／用户体验action.CGITCGITCGITCGITCGIT智CGITC慧GITC运GITCG营ITCGI的TCGIT一CGITC些GITC应GITCG用ITCGITCGITCGITCGITCGITCG.企业智慧运营的几个纬度度呈一LCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG个性化全程可视数据服务.以用户为中心的运营获取用户获取收入 提高活跃CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG提升留存自传播.顾客留存CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.度量一切一小时规律16%14%12%CGITCGIT1C0%GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG8%6%4%2%0%1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24.度呈一L一季节性CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.度呈一L一区域性CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.物流的应用人车路库店.!;CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.用户工厂配送CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG运输揽货仓TCRDC运输运输线下专卖店HUB前置线上销售订单驱动→拉动式补货数据驱动多渠道库存共享.CGITCGITCGITCGITCGITCGITCGITC数GITCG据ITCGI产TCGIT品CGITC化GITCGITCGITCGITCGITCGITCGITCGITCG.数据产品设计原则CGITCGITCGITCGITC有G反ITC馈GITCGITCGITC有想法有行动有数据以用户为核心GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.数据产品设计原则cont.有数据有想法有行动有反馈CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG准确 细分 简单 真实准时稳定趋势关联直接联动有效客观.C