2023年第三季度应用商店报告（英）

Q32023:Sto

re

IntelligeD

ata

DigestExplore

theQuarter

’s

To

pApps,Games,Publishers,and©2022SensorTower

Inc.-AllRightsReservedAbout

This

Data:MethodologySensorTower

’s

Insightsteam

compiledthedownloadestimates

providedinthisreportusingtheSensorTowerStore

Intelligence

platform.FigurescitedinthisreportreflectAppStore

andGooglePlaydownloadestimates

for

July1,2023throughSeptember30,2023.●●●●Downloadestimates

presentedare

onaper-userbasis,meaningthat

onlyonedownloadperAppleorGoogleaccount

iscounted

towards

thetotal.Downloadsofthesameappbythesameuserto

multipledevices,updates,orre-installs

ofthesameappbythesameuserare

not

counted

towards

thetotal.Androidappinstall

estimates

representdownloadsfromtheGooglePlayStore

only.

SensorTower

doesnot

providedownloadestimates

for

third-partyAndroidstores.2|©2023Sen©s

o2r0T2o2wSeernI

nsoc

.r-TAolwlReirgIhntcs.R-

eAsl

leRr

vigehdts

Reserved|MARKET

OVERVIEWTO

P

APPSTO

P

GAMESTOP

PUBLISHERSTOP

MARKETS04051015203

|©2023SensorTower

Inc.-AllRightsReservedMarket

Overview:

Q3

2023

Worldwide

Download

GrowthWorldwideAppStore

andGooglePlayDownloadsWorldwideAppStoreDownloadsWorldwideGooglePlayDownloads40B35B30B25B20B15B10B5B40B32B24B16B8B40B33B27B20B13B7B-0.7%-2.0%35.1B35.1B26.9B26.4B6.1%8.7B8.2B000Q32022Q32023Q32022Q32023Q32022Q3202335.1

Billion8.7

Billion

26.4

BillionAppStore

+GooglePlayDownloadsinQ32023AppStoreDownloadsinQ32023GooglePlayDownloadsinQ320234

|©2023SensorTower

Inc.-AllRightsReservedTo

p

AppsbyDownloads

inQ320235

|©2023SensorTower

Inc.-AllRightsReservedOverall

-WorldwideGooglePlayAppStoreTop

Apps

by

Worldwide

DownloadsInstagramTikTokInstagram

securedtheNo.

1spot

inworldwidedownloadsfor

Q32023,markingits

secondtimeat

thetop

thisyear

afteralsorankingNo.

1inthefirst

quarter.

Theapp’s

Q32023downloadsmarkedthesecondhighestsince

at

least

2012,withIndiacontinuingto

fueltheapp’s

growthinrecentquarters,accountingfor

51%offirst-time

downloadsinQ32023.Apivotalfactor

contributingto

Instagram’s

popularityinIndiahasbeenTikTok’sban

inthecountryin2020.Instagram

reelshaseffectivelyfilledthevoidleftbytheban

ofTikTok

,offeringusersacomparable

platformfor

creatingandsharingshort-formvideos.WhatsAppFacebookThreadsCapCutTelegramTemuSnapchatSpotifyWhileTikTok

securedits

place

asthesecondmost

downloadedappworldwideinQ32023,both

TikTok

andByteDance's

otherappinthetoprankings,CapCut,experiencedadropofonepositioncompared

to

thepreviousquarter.WhatsAppBusinessMessengerSheinX(formerlyknownasTwitter)

new

rival,

Threads,whichlaunchedinJuly2023,swiftlyclimbedthechartsto

becomethefifthmost

downloadedappworldwideduringQ32023,withIndiadrivingits

worldwidegrowth.Onits

launchday,

Threads

set

arecord

bygarneringnearly40Minstallsglobally.

Theapp’s

success

alsoelevated

Meta’s

prominence,withthepublisherowningfourofthetop

fiveappsbydownloadsgloballyinQ32023.JioCinemaReminiMeeshoPinterestDuolingoPhonePeNetflixNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.060M120M180M240M300M6

|©2023SensorTower

Inc.-AllRightsReservedOverall

-United

StatesGooglePlayAppStoreTop

Apps

by

U.S.

DownloadsTemuThreadsTemu

maintainedits

top

spot

bydownloadsintheUnitedStates

inQ32023,arecord

ithasheldsince

thefirst

quarterof2023,whenitovertookTikTok

to

becometheNo.

1appbydownloads.Threads

-whichlaunchedinQ32023-becamethesecondmost-downloaded

appintheUS,

whileTikTok

sliddownonepositionversusthepreviousquarterto

fifthplace,continuingto

shuffletherankingsafterholdingthetop

positionfor

eightconsecutivequartersfromQ12021to

Q42022.MaxTikTokSheinCapCutFacebookInstagramWhatsAppGoogleTemu

haswitnessedarapid

growthindownloadsquarter-over-quartersince

its

launchinQ32022.

InQ32023,theappclinchedthetop

spot

onboth

theAppStore

andGooglePlayintheU.S.,withatotal

of31Muniqueinstalls—

threetimesthatofSheinandnearlysixtimesmorethanAmazon.CashAppTelegramMcDonald'sChatGPTSpotifyNetflixAmazonPrimeVideoSnapchatAmazonShoppingGoogleMapsNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.08M16M24M32M40M7

|©2023SensorTower

Inc.-AllRightsReservedOverall

-EuropeGooglePlayAppStoreTop

Apps

by

European

DownloadsTemuTikTokTemu

continuedits

leadingstreak

inEuropefor

thesecondconsecutivequarterinQ32023,followedbyTikTok

andmessagingappsWhatsAppandTelegram.

Temu

remainedthetop

appbyinstalls

acrossmajorEuropeancountries,withtheexceptions

ofRussia,whereonlineretailerappWildberriestoppedthelist,andTurkey,

whereTikTok

ranked

No.

1forthethirdconsecutivequarterthisyear.WhatsAppTelegramInstagramCapCutThreadsWhileThreads

ascendedtherankingsintheUS

to

becometheNo.

2appbyfirst-time

installs

inQ32023,its

momentumwas

moretemperedinEurope,whereitranked

astheNo.

7most

downloadedappduringthesamequarter,

behindotherMeta-ownedapps.Thisdisparitystems

fromtheunavailabilityofThreads

intheEuropeanUnion,wherestrict

privacyregulationsandtheDigitalMarkets

Act,designedto

preventanti-competitivepractices

bylarge

techcompanies,haveposedsignificantbarriersto

its

release.Notably,

inEurope,Threads

foundits

largestmarkets

inTurke

yandtheUK,whichtogether

comprised73%ofits

totaldownloadsonthecontinentfor

Q32023.SheinFacebookGoogleMapsSnapchatGoogleMessengerPinterestChatGPTSpotifyDuolingoMcDonald'sYouTubeDisney+Note

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.07M13M20M27M33M40M8

|©2023SensorTower

Inc.-AllRightsReservedOverall

-A

siaGooglePlayAppStoreTop

Apps

by

Asia

DownloadsInstagramFacebookWhatsAppTikTokContinuingits

dominance,Meta

not

onlyhadthetop

threeappsbydownloadsthisquarterbutalsohasbeenholdingthetop

twospots

intheAsian

market

since

Q42021.Instagram,

inparticular,

stood

outinQ32023with139Mfirst-time

installs

acrossboth

stores,

significantlyoutpacingotherMeta

appsinAsia.

Asignificantproportionofthissuccess

can

beattributed

to

India,whichaccounted

for

nearly80%ofInstagram's

first-timeinstalls

inAsia

duringthequarter.ThreadsSnapchatJioCinemaCapCutSimilarly,Threads,whichwas

thefifthmost

downloadedappinAsia

inQ32023,alsosawIndiadrivingthemajorityofits

newinstalls

inthecontinent,accountingfor

57%oftheapp’s

first-time

installs.TelegramWhatsAppBusinessMeeshoPhonePeShopsyFlipkartSpotifyDisney+HotstarTruecallerMessengerShopeeNote

Regarding

Download

EstimatesmAstOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.016M31M47M62M78M93M109M124M140M9

|©2023SensorTower

Inc.-AllRightsReservedTo

p

GamesbyDownloads

inQ3202310

|©2023SensorTower

Inc.-AllRightsReservedOverall

-WorldwideGooglePlayAppStoreTop

Games

by

Worldwide

DownloadsGarenaFree

FireRobloxGarenaFree

Fireclaimedthetop

spot

globallyinQ32023withnearly60Mnew

installs,

overtakingSubwaySurfers,whichhadheldtheNo.

1spot

forfiveconsecutivequartersuntilQ22023.Runner-upRoblox

ascendedtobecomethesecondmost-downloaded

game

globallyinQ32023,with56Mnew

installs,

whileSubwaySurferssecuredthethirdspot

with55Mdownloads.SubwaySurfersLudoKingRoyal

MatchPUBGMobileCandyCrushSagaMonopolyGoWhileGarenaFree

Firewas

particularlypopularinIndia,accountingfor29%ofthegame’s

worldwidedownloads,Roblox

enjoyedpopularityintheAmericas,withover30%ofits

newinstalls

for

thequartercomingfromBrazil,theUS,

andMexico.TicTa

cTo

eMyTalking

To

m2MyPerfect

HotelIndianBikesDriving3DBlockBlastRoyal

Match

climbedfourpositionsQoQinQ32023,withIndiacontributingto

19%ofthegame’s

globaldownloadsfor

thequarter,asevenpercentage

pointincreasefromQ22023.TrafficRiderPuzzlegame

appTicTac

Toe,

releasedinMay2023,emergedasthefastest-growing

game

appbyabsolutedownloadsinQ32023QoQ.Race

Master

3DFootball

League

20238BallPoolBridgeRaceEASportsFC

MobileStumbleGuysNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.09M17M26M34M43M51M60M11

|©2023SensorTower

Inc.-AllRightsReservedOverall

-United

StatesGooglePlayAppStoreTop

Games

by

U.S.

DownloadsMonopolyGoRobloxMonopolyGo,

Roblox,andRoyal

Match

heldthetop

threespots

asthemost

downloadedU.S.game

appsinQ32023for

thesecondconsecutivequarter.

Amongthem,MonopolyGowitnessedremarkablegrowthwithdownloadsup44%QoQ,far

greater

thanRoblox

(10%)andRoyal

Match(6%).Royal

MatchMyPerfect

HotelSubwaySurfersBlockBlastMagicTiles3InQ32022,publisherSayGamesmadesignificantstridesintheU.S.market.Its

titleMyPerfect

Hotel,

launchedin2022,emergedasthefastest-growinggame

appbyabsolutedownloadsQoQinQ32023,clinchingtheNo.

4spot

for

themost

downloadedgame

intheU.S.HappyHospitalCallofDutyWordscapesFishdomStumbleGuysChromeValleyCustomsAmongUsCandyCrushSagaGeometryDashLiteBridgeRaceTwisted

TangleGoingBallsNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.03M6M8M11M14M12

|©2023SensorTower

Inc.-AllRightsReservedOverall

-EuropeGooglePlayAppStoreTop

Games

by

European

DownloadsRobloxRoyal

MatchRoblox

ledtheEuropedownloadsrankingwithnearly12MnewinstallsinQ32023.AmongEuropeancountries,RussiaandTurke

yshowedthestrongest

appadoptionfor

Roblox

inthequarter,

accountingfor

over45%ofits

total

downloadsinEurope.Royal

Match

ranked

astheNo.

2mostdownloadedgame

appinEurope,up13%QoQto

11Mdownloads.MonopolyGoSubwaySurfersMyPerfect

HotelBurger

Please!BlockBlastAs

intheUS,

MyPerfect

Hotel

fromSayGameswas

thefastest-growinggame

byabsolutedownloadsinEuropeQoQinQ32023,reaching8.1Mnew

installs,

withtheUKandTurke

yaccountingfor

over25%oftheapp’sEuropeaninstalls

inthequarter.

InTurkey,

MyPerfect

Hotel

alsoranked

asthesecond-largest

advertiserbyShareofVoice

(SOV)onAdMobinQ32023amongsimulationgame

apps,

showcasingits

competitiveadvertisingreach

withinthegenre.MagicTiles3WordsofWondersEASportsFC

MobileDancingCatsGeometryDashLiteTrafficRiderPuzzleandsimulationgamesledthetop

10gamesbydownloadsrankinginEurope,butthearcade

genre

remainedtheonewiththehighestnumberofdownloadsacrossallgame

appsinEuropeinQ32023,accountingfor

25%ofthetotal.StumbleGuysPUBGMobileWater

SortPuzzleAvatar

WorldRace

Master

3DAge

ofApesNote

Regarding

Download

EstimatesGoingBallsOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.02M5M7M10M12M13

|©2023SensorTower

Inc.-AllRightsReservedOverall

-A

siaGooglePlayAppStoreTop

Games

by

Asia

DownloadsLudoKingGarenaFree

FireIndianBikesDriving3DPUBGMobileLudoKingsecuredtheNo.

1spot

for

thefifthquarterinarow

inAsia,withQ32023downloadsup24%QoQto

48M.Globally,

Asia

was

thegame’s

top

market,accountingfor

over90%ofits

worldwidedownloadsinQ32023.AmongcountriesinAsia,

Indiaaccounted

for

themajorityofLudoKing's

first-time

installs

inthequarter.SubwaySurfersCandyCrushSagaHillClimbRacingTicTa

cTo

eIndianBikesDriving3D,whichlaunchedin2020,hascontinuedtoclimbthedownloadrankingchartsinAsia

inrecent

quarters,scaling26positionsbetweenQ32022andQ32023,andbecomingtheNo.

3mostdownloadedmobilegame

appinthecontinentduringthequarter.RobloxRoyal

MatchDream11CDT

PuzzleStudio’s

TicTa

cToe

emergedasthefastest-growing

appinAsia

byabsolutedownloadsinQ32023QoQ.WithinAsia,

Indiaaccountedfor

60%oftheapp’s

first-time

installs

inthequarter.

InIndia,duringthesameperiod,TicTa

cToe

was

alsothefourthlargest

game

advertiserbyshareofvoice

(SOV)onAppLovin.CarromPoolTemple

Run2MyTalking

To

m2Eggy

PartySubwayPrincessRunnerTrafficRiderSnakeLiteFPS

OnlineStrikeBlockBlastNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.

Androidestimates

donotincludethird-partystores.010M20M30M40M50M14

|©2023SensorTower

Inc.-AllRightsReservedTo

p

PublishersbyDownloads

inQ3202315

|©2023SensorTower

Inc.-AllRightsReservedOverall

-WorldwideGooglePlayAppStoreTop

publishers

by

worldwide

downloadsMetaGoogleMeta

(formerlyknownasFacebook)

andGooglecontinuedtodominatethemobileappmarket

inQ32023,withMeta

taking

theNo.1positioninworldwidedownloads.WhileGoogleexperiencedamodest

5%QoQclimb,Meta

sawanimpressive36%increaseQoQ,drivenbytherelease

ofits

new

socialapp,Threads,inQ32023.BytedanceAzurInteractiveSUPERSONICSTUDIOSSayGamesMicrosofWiththeexception

ofBabyBus,each

ofthegamingpublishersinthetop

10experiencednegative

QoQdownloadgrowth.Inparticular,

AzurInteractive

droppedby19%.Despitethis,itmanagedto

maintainitspositioninthetop

5publisherinQ32023.Conversely,EmbracerGroupexperienceda9%QoQdecreaseindownloadsandfell2positionsfromno.9inQ22023to

no.11inQ32023.BabyBusMTencentEmbracer

GroupOutfit7LimitedvoodooTake

-Two

InteractiveAmazonZego

StudioAppLovinHomaGamesABISHKKINGAlibabaNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.Androidestimates

donot

includethird-partystores.0150M300M450M600M750M900M16

|©2023SensorTower

Inc.-AllRightsReservedOverall

-United

StatesAppStoreGooglePlayTop

publishers

by

U.S.

downloadsGoogleMetaGooglewas

once

againthetop

publisherintheU.S.,remainingat

ahighlevelofmorethan85MdownloadsinQ32023,followedbyMeta,whichexperiencedasignificant54%QoQincreaseindownloads,from36MinQ22023to

55MQ32023.AmazonMicrosofTemuTake

-Two

InteractivevoodooMeta's

remarkablequarterinappadoptioncan

beattributed

to

thesuccess

oftheirnew

socialapp,Threads,whichwas

launchedinearlyJuly,

andwas

thesecond-mostdownloadedappintheU.S.,withapproximately20milliondownloadsinQ32023.ThisimpressiveperformancebyMeta

hasnarrowedthegap

betweenthemandGoogle,reducingitfrom45milliondownloadsinthepreviousquarterto

32millioninQ32023.SUPERSONICSTUDIOSEmbracer

GroupAppLovinBytedanceSayGamesAzurInteractiveScopelyDisneyWarnerBros.MHomaGamesComcastElectronicArtsNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.Androidestimates

donot

includethird-partystores.010M20M30M40M50M60M70M80M90M17

|©2023SensorTower

Inc.-AllRightsReservedOverall

-EuropeGooglePlayAppStoreTop

publishers

by

European

downloadsGoogleMetaGooglemaintainedits

lead

intheEurope,accruingover120MdownloadsinQ32023.AmongallappspublishedbyGoogle,GoogleMaps,GoogleApp,andYouTube

heldthetop

3positions,each

surpassing7MdownloadsinQ32023.Its

diverseportfolioofappssecuredtheirlead

inthemarket.AzurInteractiveSayGamesSUPERSONICSTUDIOSMicrosofBytedanceAmongthetop

publishersinEurope,VoodooandHomaGamesstandoutastheonlytwogamingpublisherswithpositiveQoQgrowthindownloads.Voodooexperiencedasignificant27%QoQincrease,advancingtwopositionsto

becometheNo.

9publisherinEuropeinQ32023.Meanwhile,HomaGamesachievedaneven

moreimpressive40%QoQincreaseindownloads,movingfromtheNo.

20positioninQ22023to

becometheNo.

12publisherinQ32023.Embracer

GroupvoodooTake

-Two

InteractiveTemuHomaGamesABISHKKINGMOutfit7Notably,

both

ofVoodooandHomaGames’growthcontributionscamefromtheRussianmarket.Intermsofmarket

sharefor

gamingappsfromthesetwopublishers,RussiasurpassedTurke

yandledwith20%inQ32023.AmazonDirectCursusComputerSystemsAppLovinBabyBusElectronicArtsNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.Androidestimates

donot

includethird-partystores.020M40M60M80M100M120M140M18

|©2023SensorTower

Inc.-AllRightsReservedOverall

-A

siaGooglePlayAppStoreTop

publishers

by

Asia

downloadsMetaGoogleMeta,

Google,ByteDance,

andTencent

haveconsistently

heldthetopfourpositionsinoveralldownloadsinAsia

for

seventhconsecutivequarters.Meta

was

particularlypopularinAsia

andledthetop

publisherswith451MdownloadsinQ32023,andsawnearly2timesasmanyinstalls

asGoogle,whichcameinsecond,with227Mdownloads.Thisremarkableachievementunderscoresits

collectivedominanceandinfluenceintheAsian

appmarket.BytedanceTencentBabyBusSUPERSONICSTUDIOSAzurInteractiveSayGamesOutfit7Whileothertop

gamingapppublishers,suchasSupersonicStudiosandAzurInteractive,

experienceddouble-digitdeclinesof16%and26%,respectively.BabyBusmaintainedarelativelystable

levelofdownloadsandenteredthetop

5publishersinAsia

for

thefirst

timeinQ32023.BabyBus'sgamingappsare

massivelypopularinIndiaandIndonesia,whichcollectivelyaccounted

for

a60%shareofdownloadsinAsia

inQ32023.MAlibabaZego

StudioMicrosofNetEaseSnapvoodooEmbracer

GroupDekhtaJaIndiaAmazonPhonePeNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.Androidestimates

donot

includethird-partystores.0100M200M300M400M500M19

|©2023SensorTower

Inc.-AllRightsReservedTo

p

MarketsbyDownloads

inQ3202320

|©2023SensorTower

Inc.-AllRightsReservedOverallGooglePlayAppStoreTop

market

by

downloadsIndiaUSInQ32023,Indiacontinuedto

impresswithits

remarkablelevelofappdownloads,totaling

6.6B,whichremainedconsistent

withthesameperiodinthepreviousyear.

IndialedwithmorethandoublethedownloadsoftheUnitedStates,

thesecond-largest

market.BrazilIndia’s

exceptional

performanceisattributed

to

severalfactors.TheIndiangovernment's"DigitalIndia"campaign,launchedin2015,hasbeenadrivingforce

inpromotingsmartphoneadoptionanddigitalaccess.

As

aresult,India'ssmartphonepopulationhassteadily

increased.IndonesiaRussiaThemarkets

ranked

fifthandsixth

haveremainedfiercely

competitive.WhileDownloadgrowthinRussiahasflattened

outinthepast

twoyears,Mexicohasbeenexperiencingstable

YoY

growthindownloads,from1.2BinQ32021to

1.3BinQ32023,up7%.Ifthistrendcontinues,Mexicocouldovertake

Russiaandclaimthefifth-rankedpositioninthenear

future.MexicoTurkeyPhillipinesVietnamPakistanNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.Androidestimates

donot

includethird-partystores.01B2B3B4B5B6B7B21

|©2023SensorTower

Inc.-AllRightsReservedApp

StoreQ32022Q32023Top

markets

by

downloads2.0B1.5B1.0B500M0+3.1%TheU.S.andChinamaintaintheirdominanceasthelargest

marketsfor

theAppStore,

collectivelyaccountingfor

43%ofalldownloadsontheplatforminQ32023,significantlyaheadofthethird-largestcountry,Japan.Furthermore,theU.S.hasretained

its

positionasthetop

market

ontheAppStore

for

theeighthconsecutivequarterandcontinuedto

growYoY,

with1.92Binstalls

inQ32023,representinga3%increase.-0.5%Brazil

experiencedrobust

growthinmobileappadoptioninQ32023,withdownloadssurgingby24%compared

to

thepreviousyear.

Thissurge

can

beattributed

to

theincreasingsmartphonepenetration

anddigitalconnectivityinBrazil.As

aresultofthisimpressivegrowth,Brazil

securedaspot

amongthetop

fivemarkets

for

appdownloadsfor

thefirst

time.Thisachievementnot

onlyunderscoresBrazil'sincreasingsignificanceintheappecosystem

butalsopresentsthepotentialfor

businessesanddevelopersto

target

theBrazilianaudiencefor

theirapps.1.92B1.86B1.81B1.80B+2.9%+3.6%330M+24%401M390M318M299M241MNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.Androidestimates

donot

includethird-partystores.U.S.ChinaMainlandJapanU.K.Brazil22

|©2023SensorTower

Inc.-AllRightsReservedGoogle

PlayQ32022Q32023Top

markets

by

downloads7B6B5B4B3B2B1B0-0.5%Indiahassolidifiedits

positionasthetop

market

for

GooglePlay,with24%oftotal

downloadsontheplatformcomingfromIndia.Thismakesitthesolecountrywithadouble-digitshareofdownloadsontheplatform,followedbyBrazil

andIndonesia,whichaccounted

for8.6%and6.3%ofalldownloadsonGooglePlay,

respectively.Brazil

andIndonesiahaveseenthedouble-digitgrowthonAppStoreinthepast

3quarterYoY,

howeverboth

ofthesemarkets

experienceddeclinesonGooglePlay.

WhileBrazil

sawa4.6%decline,withinstallsfallingfrom2.4BinQ32022to

2.3BinQ32023,Indonesiasimilarlyexperienceda7.6%decline,fallingfrom1.8Bto

1.7Boverthesameperiod.Despitethesedeclines,both

countriesmaintainedtheirpositionsamongthetop

threemarkets

onGooglePlay.6.44B6.41B-4.6%2.28B-7.6%+2.6%1.33B2.39B+2.5%1.79B1.65B1.30B1.11B1.14BNote

Regarding

Download

EstimatesOurestimates

includedownloadsforiPhone,iPad,

andGooglePlayinQ32023.AppleappsandGooglepre-installedappsareexcluded.Wereportuniqueinstalls

only.Androidestimates

donot

includethird-partystores.IndiaBrazilIndonesiaU.S.Mexico23

|©2023SensorTower

Inc.-AllRightsReservedSensor

TowerSolutionsStoreAppAdUsageIntelligence—AppConsumerIntelligence—Intelligence—Intelligence—Intelligence—Teardown—Make

strategicDriveorganic

growthwiththeleadingAppStore

Optimizationplatform.DevelopwinningUseracquisitioncampaignswithcrucialmobileadvertisinginsights.Benchmarkappusage,engagement,anddemographics.Evaluat