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2023学年第一学期高三年级期终学业质量调研
英语学科试卷
2023.12
考生注意:
1.本试卷共12页。满分140分。考试时间120分钟。
2.答题前,考生务必在答题卡(纸)上用钢笔或水笔清楚填写姓名、准考证号,并用铅笔正确涂写准考
证号。
3.答案必须全部涂写在答题卡(纸)±o如用铅笔答题,或写在试卷上也一律不给分。
I.ListeningComprehension
SectionA
Directions:InSectionA,youwillheartenshortconversationsbetweentwospeakers.Attheendofeach
conversation,aquestionwillbeaskedaboutwhatwassaid.Theconversationsandthequestionswillbespoken
onlyonce.Afteryouhearaconversationandthequestionaboutit,readthefourpossibleanswersonyourpaper,
anddecidewhichoneisthebestanswertothequestionyouhaveheard.
1.A.Apolicewoman.B.Awaitress.C.Aflightattendant.D.Apilot.
2.A.At5:30.B.At5:35.C.At6:00.D.At6:05.
3.A.Confusing.B.Enjoyable.C.Relaxing.D.Boring.
4.A.Theplaystartedearly.B.Shewentbacktogetherticket.
C.Tomwalkedwithhertothebusstop.D.Itwasalongwayfromthetheatre.
5.A.Preparinghisschoolproject.B.Catchingtheschoolbus.
C.Makingthefinaltouchonthefood.D.Handinginhishomework.
6.A.Returnthedogtoherrelative.B.Placeabanondogs.
C.Cleanherapartment.D.Staywithherrelative.
7.A.Findanotherscale.B.Developafitnessroutine.
C.Tryanotherworkoutprogramme.D.Waitfortherighttimetoexercise.
8.A.Themallmustbeovercrowded.
B.It'shardtofindthewayinthemall.
C.Theyshouldcometothemallsomeotherday.
D.Theycangetintothemallthroughthesouthgate.
9.A.Tonyhopestochangehisroleintheplay.
B.Tonylacksconfidenceinplayingthepart.
C.ProfessorWrightwillhelpTonyrememberthelines.
D.ProfessorWrightwillgiveTonyhintsduringtheshow.
10.A.ItwasquiteeasyforthemtoclimbHuashan.
B.ThemanwenttoHuashanduringthesummervacation.
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C.Thewomandidn'treachallthemountaintopsofHuashan.
D.TheweatherwasjustfinewhenthewomanclimbedHuashan.
SectionB
Directions:InSectionB,youwillheartwoshortpassagesandonelongerconversation,andyouwillbeasked
severalquestionsoneachoftheshortpassagesandthelongerconversation.Theshortpassagesandthelonger
conversationwillbereadtwice,butthequestionswillbespokenonlyonce.Whenyouhearaquestion,readthe
fourpossibleanswersonyourpaperanddecidewhichoneisthebestanswertothequestionyouhaveheard.
Questions11through13arebasedonthefollowingpassage.
11.A.Makingthewearerfeeltired.
B.Graduallyweakeninganadulfseyes.
C.Thelossofvisioninchildren.
D.Permanentchangeoftheeyestructure.
12.A.Workinghard.B.Wearingsunglasses.
C.WatchingTVinpoorlight.D.Readinginbed.
13.A.Waysofchoosingeyeglasses.
B.Suggestionsofeyesightprotection.
C.Untruthsofeyeglassesandeyesight.
D.Provenfactsofthebenefitsofeyeglasses.
Questions14through16arebasedonthefollowingpassage.
14.A.Byreviewingnewwordseveryday.
B.Bystudyingtheusageofthenewwordatnight.
C.Byconnectingthenewwordwiththe"old"ones.
D.Byapplyingthenewwordtodailyconversations.
15.A.Desiretolearnanewlanguage.B.Anxietytovisitacommunity.
C.Eagernesstohavemoresleep.D.Wishtobeconnected.
16.A.Rolesofdreamsinschoollife.
B.Rightattitudestowardslanguagelearning.
C.Connectionsbetweendreamsandlanguagelearning.
D.Effectivewaystomemorizeforeignlanguagevocabulary.
Questions17through20arebasedonthefollowingconversation.
17.A.13years.B.17years.C.20years.D.24years.
18.A.Thepressurefromhiscompetitors.
B.Thehighexpectationfromhisparents.
C.Theunforgettablematchesheplayedoncourt.
D.Theprizeshereceivedfromwinningthechampionships.
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19.A.Becausehehadanoperationbutgotwellsoon.
B.Becausehedidn'thaveenoughrestbeforethematch.
C.Becausehisfamilyandteamgavehimalotofsupport.
D.Becausehisbeliefanddesiretowinworkedandhelped.
20.A.Talkativeandinspiring.B.Talentedanddetermined.
C.Modestandhumorous.D.Optimisticandrealistic.
II.GrammarandVocabulary
SectionA
Directions:Afterreadingthepassagebelow,fillintheblankstomakethepassagecoherentandgrammatically
correct.Fortheblankswithagivenword,fillineachblankwiththeproperformofthegivenword;fortheother
blanks,useonewordthatbestfitseachblank.
TheSisterhoodoftheTravelingDiary
KyraPeraltethoughtkeepingadiarymighthelphersortouthertroubledfeelings.InApril2020,themother
oftwoinNewJersey,startedwritingaboutthechallengesofhandlingwork,marriageandmotherhoodduringa
globalcrisis.
Writingreleasedemotions,butPeralte,now46,wantedtoknowhowotherwomenweredoing.Soshemade
anunusualoffer.Sheinvitedwomenfromnearandfartofillthe_21_(remain)linedpagesofhernotebook
withtheirownstories.ShenamedtheprojectTheTravelingDiary.
Somanywantedtoparticipate_22_Peraltedecidedtocreateawebsite()for
peopletoaddtheirnamestothequeue.Shecameupwithasystem:eachperson_23_(get)tokeepthediaryfor
threedaysandfillsasmanypagesasshewishes.Thensheisresponsibleformailingittothenextperson.
Sofar,morethan2,000womenfrom30countries_24_(participate).Ofcourse,notallthoseentriescould
fitinjustonejournal.Morethan50ofthesenotebooksarecurrently_25_use.About20completedonesare
backinPeralte'spossession.
Eachparticipantfillsthepageswithherownhandwriting,narratingherexperiences,recountingobstaclesshe
faced,andsharing_26_(learn)lessons.
KirstyNicol,31fromLondon,receivedthejournalinMarch2021.Shesaidreadingtheentriesallowedher
totransportherintothelivesof_27_andfindbitsofwisdomtheyleft.
OnesuchpearlcamefromawomaninAustralia.Shehadwritten:"Workingwiththesetbacks.Notagainst
them.Patienceandgratitude.Ifsadance.Lifeismovingandwe_28_stampourfeetinrejection,orwecan
gracefullyembracethemess,tidyingaswego.”
“Ithasreallyevolvedintoacommunity,9,Peraltesays.Shesendsparticipantsaweeklynewsletterandoften
hostsonlinemeetingssothewomengetthechancetogettoknowoneanothermore,sharestoriesandfeel_29_
(distant).Someofthewomen,shesays,haveevenbecomeclosefriends.Herspontaneousidea,shesays,hashad
aprofoundeffectonthewomen_30_werepartofit."TheTravelingDiaryismakingsistersoutofstrangers79
Shesays.
SectionB
Directions:Fillineachblankwithaproperwordchosenfromthebox.Eachwordcanbeusedonlyonce.
Notethatthereisonewordmorethanyouneed.
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A.carvedB.unknowinglyC.ecosystemD.artificialE.elemental
F.changingG.practicallyH.wrinkledI.unmovingJ.speciesK.inspection
MagicalCreatures:ANAPPRECIATIONOFAUTUMNMOTH(蛾)
Mothsseemtohaveabitofabadreputation:tosometheyareillindicationsorsomethingscary,toothers
theyaredullincomparisontoourwell-lovedbutterflies.Butmothsareanessentialpartofa(n)_31_,and
importantfoodsourcesforspecieslikebirdsandbats.Andforme,mothsarefarfromdull.
MyfirstmeetingwithanAngleShadesmothwasnearlyanon-encounter.Ialmostpassedbywithout
noticingit,thinkingitwasafallenleafonafencepost.Buttherewassomethingaboutitthatstoppedmeinmy
tracks.Itsangularshapeperhaps?Orthewayitsat,_32_,despitethebreeze.Closer_33_revealedcreamand
buffshell-shapedwings,paintedwithtrianglesoflightpinkandbrown.Suddenly,ittransformedfroma(n)
_34_leafintoalivingthingbeforemyeyes.I'vebeenfascinatedeversince.
TheCanary-shoulderedThorn,withitshairybuttercup-colouredbodyandyellowandorangewings,reminds
meofafallensilverbirch(白桦树)leaf.Anight-flyer,itfavoursgardensandwoodlands,andisoftendrawnto
_35_light,meaningthatyourtorchbeammaybeattractingmothsaswellaslightingyourwayinthedark.It's
alsoworthdouble-checkinganyleavesinfarmhouses,astheseshelteredspotsareafavouritehidingplaceof
anotheroverwintering_36_:theHeraldmoth.Thiselegantcreature,sbeautifulwingslookasthoughthey've
been_37_byhandandpaintedwithbronze.
There'smoretotheseimitatorsthanfallenleaves.TheGreen-spottedCrescent,which_38_disappearson
roughbranches,hasmetallicgreenspotsintegratingwiththemoss(苔葬).MaybeFvealready_39_crossed
pathswithone,though.Aswedigoutourbigcoatsandsliponbootsforwalksbeneathbranches,howmany
mothsarewemissing?Theseclevercreaturesaren'tbadindications,but_40_partsofnature,withagiftfor
fancy-dress.
III.ReadingComprehension
SectionA
Directions:ForeachblankinthefollowingpassagetherearefourwordsorphrasesmarkedA,B,CandD.
Fillineachblankwiththewordorphrasethatbestfitsthecontext.
I'mprettygoodatstickingwiththingsevenwhentheygethard.Badrelationships,unpleasantworkplaces,
_41_sports-FvehungonformonthsandevenyearslongerthanIshouldhave,convincedthesituation
would_42_ifIrefusedtogiveup.
Afterall,isn'teverysuccessstorylitteredwith_43_?Didn'tBeyonceloseStarSearch,anddidn'tOprah
getfiredfromherfirstTVjob?Quittingisasignthatyoulackpatienceandstrongwill,orsoIwasraisedto
believe.
_44_,ifIlookbackonallthethingsIeventuallyquit,myonlyregretisthatIdidn'tdoitsooner.I've
wastedimmeasurabletimeandenergydraggingmyheels,determinedthatIcould_45_everyoneifIjustkept
going.
Allofusareconstantlymakingtrickychoicesbetweengoingfurtherintofamiliarterritoryand_46_to
expandourhorizons.Thisisknownastheexploration-exploitationtrade-off.Whenweareyounger,it's
advantageoustogofaronthesideofexploration,tryinglotsofnewthingsbecausewehaveplentyoftimeto
_47_later.Butasweage,ifsoftensmartertodoubledown.
Ofcourse,thisdoesn'tmeanyoushouldn'tquitsomethingjustbecauseyou'veputalotoftimeintoit.
Economistscallthisthesunkcostfallacy(谬误):Peoplearemorelikelyto_48_somethingifthey'veinvested
alotofmoneyoreffortintoit,evenwhenit'sclearthattheyshould_49_theirlossesandjumpship.This
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practiceisnormaland_50_,butifsalsounreasonable.Ifanactivityorrelationshipismakingyoumiserable,
thafsimportantinformationyoushouldn'tignore.
Ifyoudon'tgetenergyoutofdoingsomething,itcanbea(n)_51_thatthisisnotforyouorthatthere9s
somethingbetteryoucouldbedoing.Oritcouldbeasignthatyoushould_52_yourgoals.Maybeyouryogurt
startupmightnotwinoverinvestors,butyoucouldstillmakeandsellyogurtatthefarmers?marketonweekends.
Infact,doggedpersistenceinthefaceofenergy-suckingdisappointmentcan_53_depression,andthen
makeyousufferfromdiseasesinthelongrun.
Butthegoodnewsisthatpeoplecanlearntopaybetterattentiontothesemomentswhenthey'rehappening
andmake_54_.Theartofquittingisn'taboutjustlettinggowheneverthere'sanobstacle.It'saboutbeingable
toletgowhenthere?sno_55_tosuccessanymore.
41.A.engagingB.demandingC.inevitableD.leisure
42.A.worsenB.occurC.improveD.continue
43.A.frustrationsB.determinationsC.attemptsD.inspirations
44.A.ThereforeB.AdditionallyC.ForexampleD.However
45.A.amazeB.scareC.distressD.compliment
46.A.breakingupB.lookingupC.standingupD.backingup
47.A.ventureB.specializeC.exploreD.relax
48.A.benefitfromB.approveofC.stickwithD.withdrawfrom
49.A.evaluateB.avoidC.overlookD.cut
50.A.humanB.crazyC.sensibleD.tricky
51.A.indicationB.desireC.occasionD.recognition
52.A.accomplishB.upgradeC.modifyD.maintain
53.A.preventB.triggerC.relieveD.contract
54.A.researchesB.choicesC.changesD.resolutions
55.A.shortcutB.barrierC.guaranteeD.pathway
SectionB
Directions:Readthefollowingthreepassages.Eachpassageisfollowedbyseveralquestionsorunfinished
statements.ForeachofthemtherearefourchoicesmarkedA,B,CandD.Choosetheonethatfitsbest
accordingtotheinformationgiveninthepassageyouhavejustread.
(A)
Iwritethisonaspringmorning,inthevanIhavecalledhomefortwoyearsnow.
Fromonesmallwindow,IhaveaviewofjoggerspoundingthesunnypathbytheOxfordCanal,andthe
otherlooksontothebusyrailwaylinealongwhichtrainstravelfromSouthamptonDockstoBirmingham.
ThewoodswhereFveparkedmyvanhavegrownupbetweenthem.Thisancientvan,avehicledesignedfor
freedomandtheopenroad,hasprovedastablesolutionforsurvivingthecurrenthousingcrisis.
Ibecameatravelwriteraftermystudiesended,committingtobrief"residencies“withmuseumsandart
centres-wheretemporaryaccommodationisoftenprovidedinexchangeforproducingnewworkabouta
community.Overtheyearsthatfollowed,livingandworkingonlocationinthepolarregionsorScandinaviaor
theAlps,notsettlingdownforverylong,meantwhereverIlandedwasalways"home".
Duringthepandemicitwasnecessarytoadoptamorepermanentengagementwithlocality.Oxfordhadoften
drawnmeback.It9sacrossroadsofrealityandtheimagination,theperfectcityforawriter.
Ittakesasurprisingamountofworktokeepatinyhomeinorder:buyingausedvanonline;ensuringthe
5
smoothrunningofagascookerandcarbatteries;fetchingwaterandemptyingthemobiletoilet.Ibegantoenjoy
takingcareofmyimmediatesuiroundinzs.Overthesummer,Iworkedtoturnwaste-groundintoawildgarden,
replacingweedswithwildplants.
Imadefriendswiththeself-sufficientboaterslivingnearby,alwaysreadytoshareknowledgeonthe
low-carbonsimplicityoflifewithoutelectricity.Fvelearntthatcomfortcanbefoundawayfromthebright
infrastructureofurbanlife:inwatchingthebirdsthatnestinthetreeandthefoxesplayinginthewoodsatdawn,
inmakingacupofcoffeeonaspringmorning.
Mystepawayfromconventionalhousinghasbeenanecessaryactofpersonaleconomy,butthebenefits
includetakingnothingforgranted,andunexpecteddelight.
56.Whydidthewritermakethevanhishome?
A.Becausethefeatureofthevanandthatofhisoccupationarematching.
B.Becausethevanisequivalenttoacrossroadsofrealityandtheimagination.
C.Becausetheviewsofjoggersandtrainsoutsidethevancanrelievehispressure.
D.Becauselivingandworkingonlocationinthepolarregionsareappealingtohim.
57.Whatdoes“immediatesuiroundinzs“inParagraph6referto?
A.ausedvanB.agascookerC.awildgardenD.amobiletoilet
58.Whichofthefollowingisthebenefitofunconventionalhousing?
A.Joiningjoggerstodoexercise.B.Keepingatinyhomeinordereasily.
C.ImprovingtheeconomyofOxford.D.Embracingdelightfulsurprises.
59.Whafsthewriter'sattitudetowardslivinginthevan?
A.Cautious.B.Ironical.C.Favorable.D.Neutral.
(B)
KeepCoolNextSummerwithThese3Devices
Asweprepareforwhatcouldbeanotherhotsummer,youmayalreadybefeelingtheheat.Luckilyarangeof
unusualandcleverdevicesarenowavailabletohelpmakehotsummerdaysmorebearable.
Thebreeze-blowingumbrella
Umbrellasserveadoublefunction,protectingusfromrainandsunlight;theyalsoserveasasortofpersonal
ozonelayer.TheFanbrella,whichlooksandfeelsjustlikeaconventionalumbrella,isperfectforkeepingtherain
atbaybutboastsadelicatefanlocatedunderneaththecover,sothatyoucanenjoyfreshcoolairwhileyouwalk
throughthesummershowers.Thefanissmallandquietenoughtobeunnoticeableyetpowerfulenoughtoreduce
humidity.Operatedbyaswitchonthehandleoftheumbrella,itcanbeactivatedonlywhenyouneeditmost.
Airconditionedbeds
Humidnightsareahorribleexperienceformostpeople,causingmuchdiscomfortandmakingsleep
impossible.Unfortunately,aconventionalfaninyourbedroomwilldolittletomitigateyoursuffering,ashumid
airissimplyblownaroundtheroom.Anairconditionedbedistheperfectsolution!Thisrevolutionaryfurniture
boastsquietfansatthefootofthebedthathelptocirculatecoolairfromtheoppositeend,soyou'reeffectively
sleepingonanairconditionedbed.Withlowrunningcosts,summernightswithoutsleepcouldbeathingofthe
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past.
TheiPhonefan
iPhonesareknownforgettingprettyhottothetouchwhenyou'reusingone,butnowyoursmartphonecould
betheperfectdevicetohelpkeepthesummerheatatbaywhenyou'reworkingatyourdeskoronthemove.The
smallplasticfanfitsontothetopofyouriPhoneandplugsintoyourphone'schargingsocket(充电插座),soyou
neednotworryaboutrunningoutofbatteries.Withaquietmotor,youcanbeconfidentthatcolleagueswon'tbe
disturbedand,ifyouremembertokeepyouriPhonecharged,youcantakethefananywhere,fromasweatytrain
ridehometoawalkinthelocalparkwithfamily.
Witharangeofinventiveaccessoriestohelpmakehotdaysmorebearable,allweneednowisasummer!
60.Whatmakesabreeze-blowingumbrellasuperiortoaconventionalumbrella?
A.Itcreatesapersonalozonelayertoavoidsunlight.
B.Itboastsunconventionalandluxuriousappearance.
C.Itcanbeactivatedbyvoicewhenyouneeditmost.
D.Ithasafantogiveoffcoolairandreducehumidity.
61.Whichofthefollowingwordscanreplacetheunderlinedword“mitigate”?
A.claimB.relieveC.intensifyD.sustain
62.WhatdoweknowabouttheiPhonefan?
A.ItcanpreventyouriPhonefromtemperatureriseinsummerheat.
B.You'dbetteruseitoutdoorstoavoidnoisedespitethequietmotor.
C.Itisportableandcanfunctionwellwithoutlimitationoflocations.
D.Batterieswithhigh-capacityshouldbepreparedtokeepitcharged.
(C)
Intheroughly250yearssincetheIndustrialRevolution,theworld'spopulation,likeitswealth,hasexploded.
Beforetheendofthiscentury,however,thenumberofpeopleontheplanetcouldshrinkforthefirsttimesince
theBlackDeath.Therootcauseisnotanincreaseindeaths,butadropinbirths.Acrossmuchoftheworldthe
fertilityrate,theaveragenumberofbirthsperwoman,iscollapsing.Althoughthetrendmaybefamiliar,itsextent
anditsconsequencesarenot.Evenasartificialintelligence(AI)leadstooptimisminsomequarters,thebabybust
(婴儿荒)hangsoverthefutureoftheworldeconomy.
Whateversomeenvironmentalistssay,ashrinkingpopulationcreatesproblems.Theworldisnotclosetofull
andtheeconomicdifficultiesresultingfromfeweryoungpeoplearemany.Theobviousoneisthatitisgetting
hardertosupporttheworld'spensioners.Retiredfolkdrawontheoutputoftheworking-aged,eitherthroughthe
state,whichrequeststaxesonworkerstopaypublicpensions,orbycashinginsavingstobuygoodsandservices
orbecauserelativesprovidecareunpaid.Butwhereastherichworldcurrentlyhasaroundthreepeoplebetween20
and64yearsoldforeveryoneover65,by2050itwillhavelessthantwo.Theimplicationsarehighertaxes,later
retirements,lowerrealreturnsforsaversand,possibly,governmentbudgetcrises.
Lowproportionofworkerstopensionersareonlyoneproblemresultingfromcollapsingfertility.Younger
peoplehavemoreofwhatpsychologistscall“fluidintelligence”,theabilitytothinkcreativelysoastosolve
problemsinentirelynewways.Thisyouthfulenergyaddstotheaccumulatedknowledgeofolderworkers.Italso
7
bringschange.Patentsfiledbytheyoungestinventorsaremuchmorelikelytocoverbreakthroughinnovations.
Oldercountriesandtheiryoungpeoplearelessenterprisingandlesscomfortabletakingrisks.Becausetheold
benefitlessthantheyoungwheneconomiesgrow,theyhaveprovedlesskeenonpro-growthpolicies,especially
housebuilding.Creativedestructionislikelytoberarerinageingsocieties,restrictingproductivitygrowthinways
thatcompoundintoanenormousmissedopportunity.
Eventually,therefore,theworldwillhavetomakedowithfeweryoungsters-andperhapswithashrinking
population.Withthatinmind,recentadvancesinAIcouldnothavecomeatabettertime.AproductiveAI
economymightfinditeasytosupportagreaternumberofretiredpeople.EventuallyAImaybeabletogenerate
ideasbyitselfreducingtheneedforhumanintelligence.Combinedwithrobotics,AImayalsomakecaringfor
theelderlylesslabour-intensive.Suchinnovationswillcertainlybeinhighdemand.
Iftechnologydoesallowhumanitytoovercomethebabybust,itwillfitthehistoricalpattern.Unexpected
productivityadvancesmeantthatdemographictime-bombs(人口定时炸弹)failedtoexplode.Fewerbabiesmean
lesshumangenius.Butthatmightbeaproblemhumangeniuscanfix.
63.Whatcanbelearnedfromthefirstparagraph?
A.Thecollapsingfertilityrateistoblamefortheshrinkingpopulation.
B.BlackDeathmarkedtheshrinkingnumberofpeopleforthefirsttime.
C.IndustrialRevolutionweakenedtheincreaseoftheworld'spopulation.
D.Thepublicarefamiliarwiththeextentandtheinfluenceofthebabybust.
64.Whatmakesithardertosupporttheworld'spensioners?
A.Closerelativeshaverefusedtotakecareoftheoldwithoutbeingpaid.
B.Theoutputoftheworking-agedwhichtheoldcandrawonisshrinking.
C.Theoldhavecashedinsavingstocoverexpensesofgoodsandservices.
D.Thegovernmenthasrequestedtaxesonyoungeremployeestopaypensions.
65.Whydoes“fluidintelligence,,(inParagraph3)sufferinageingsocieties?
A.Becauseolderworkersboastmoreaccumulatedknowledge.
B.Becausetheoldbenefitlessthantheyoungincreativedestruction.
C.Becausecollapsingfertilityresultsinlowproportionofworkerstopensioners.
D.Becauserestrictingproductivitygrowthcompoundsintoamissedopportunity.
66.Thebesttitleforthepassageisprobably.
A.TheOldPensionersMakeaComebackB.ArtificialIntelligenceLeadstoaBrightFuture
C.TheMeasurestoOvercometheBabyBustD.TheEffectoftheBabyBustonEconomy
SectionC
Directions:Readthefollowingpassage.Fillineachblankwithapropersentencegiveninthebox.Each
sentencecanbeusedonlyonce.Notethattherearetwomoresentencesthanyouneed.
A.Theydesiregenuinenesswhileconstantlyimmersedinadigitalworld.
B.TikTok'suser-generatedvideoscanleadeventinybrandstospeedyviralfame.
C.Thelifestyleofthe"moonlightclan^^hasmademanyyoungpeoplefeeloverwhelmed.
D.Easyaccesstomeansofspreadingpaymentsmayencouragespendingmoneylikewater.
8
E.AheightenedexpectationofconveniencecomeswithbeingraisedintheageofAmazon.
F.These4talways-onpurchasers^^oftenshiftfromaweeklyshoptoquickerfixesofeverythingfrom
fashiontofurniture.
HowYoungAmericansSpendTheirMoney
Youngpeoplehavealwayspuzzledtheirelders.Today'syoungstersarenodifferent;indeed,theyare
confusing.Theyhavethinwalletsandexpensivetastes.Theyprizeconvenienceandasocialconscience.They
wantshoppingtobepersonal.67Astheystartspendinginearnest,brandsaretryingtounderstandwhat
thesewalkingparadoxeswithconflictingfeatureswantandhowtheyshop.Theanswerswilldefinethenexteraof
consumerism.
Theirabsolutenumbersareimpressive.TheEuropeanUnionishometonearly125mpeoplebetweenthe
agesoften(theyoungestwillbecomeconsumersinthenextfewyears)and34.Americahasanother110mof
theseGen-Zsandmillennials,athirdofthepopulation.TheannualspendingofhouseholdsheadedbyAmerican
Gen-Zsandmillennialshit$2.7tmin2021,around30%ofthetotal.
68Forrester,amarket-researchfirm,foundthatmostusersof“buynow,paylater“appsarearound
20.MeganScott,a20-year-oldstudentfromLondon,speaksfbrmanyofherpeersbyadmittingthat,when
shopping,shehasnoself-control一untilthebillarrives.
Thelight-speedonlineworldalsoappearstohaveloweredtolerancesforlongdeliverytimes.Astudyby
Salesforce,abusiness-softwaregiant,foundthatGen-ZAmericans,whoprefertousetheirphonestopayfbr
shopping,arethelikeliestofallagegroupstowanttheirgroceriesdeliveredwithinanhour.69
TheInternethasalsochangedho
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