海底捞英文介绍课件

HaidilaoEnglishIntroductionCoursewareCATALOGUE目录IntroductiontoHaiDiLaoHaidilao'sproductsandservicesMarketcompetitivenessandfuturedevelopmentofHaiDiLaoThebrandimageandsocialresponsibilityofHaiDiLaoCATALOGUE目录TheinternationalizationprocessandglobalexpansionplanofHaiDiLaoSummaryandOutlook01IntroductiontoHaiDiLaoEstablishedin2003,HaidilaoisaleadingChineserestaurantchainspecializinginhotpotcuisineThebrandhasbecomeownedforitshighqualityfood,exceptionalservice,anduniquediningexperiencesOvertheyears,HaidilaohasexpandeditsoperationstoincludebranchesacrossChinaandoverseasCompanybackgroundHaidilaowasestablishedin2003inChengdu,SichuanProvince,ChinaThecompanyhassincegrowntobecomealeadinghotpotrestaurantchain,withbranchesnowoperatingover100citiesacrossChinaandseveralinternationallocationsOvertheyears,Haidilaohasoneunderlyingmultipletransformations,introducingnewmenuitems,improvingitsservicequality,andexpandingitsoperationstomeetthegrowingdemandforitssignaturehotspotcuisineEstablishmenttimeandhistoricalevolutionHaidilaocurrentlyoperatesover500branchesworldwide,employingover50000peopleThecompany'srapidgrowthhasbeensupportedbyastrongteamofdedicatedemployeeswhoarecommittedtoprovidingexceptionalserviceandqualityfoodtocustomersHaidilao'ssuccessisalsoattributedtoitsstrongmanagementteamandeffectiveframeworkmodel,whichhasenabledthecompanytoexpanditsoperationseffectivelyandmaintainahighlevelofconsistencyacrossitsbranches010203Companysizeandnumberofemployees02Haidilao'sproductsandservicesSichuanstylehotspot01Thistypeofhotspotiscommonforitsspiceandpungentflavor,usingavarietyofspicesandjudgmentstocreatearichandcomplextaxBeijingstylehotpot02Characterizedbyitsuseofhighqualitymealsandseafood,thistypeofhotpotisknownforitsfreshanddeletedflavorCantonesestylehotpot03Thisstyleemphasizestheuseoffreshingredientsandlightbrother,focusingonthenaturalflavoroftheingredientsTypesofhotpot

SpecialtydishesBeslicesThinlyslicedbethatistenderandflamboyant,oftenservedinaspicebrotherFishslicesDelicatefishslicesthatarecookedtoperception,retainingtheirnaturaltendernessandflavorDumplingsSmallanddelicatedumplingswiththinskinandtenderfilling,filledwithavarietyoffillingssuchasporkandvegetablesPrivateroomsForgroupsorfamilieswhoprefermoreprivacy,HaidilaooffersprivateroomsthatcanbereservedforafeeValetparkingAconservedvaletparkingserviceisavailableforcustomers,savingthemthetroubleoffindingaparkingspotFreeWiFiHaidilaoprovidesfreeWiFiaccessforcustomers,allowingthemtostayconnectedwhilediningServicefeaturesHaidilao'sinteriordesignfeaturesarusticandtraditionalaesthetic,creatingacozyandrelaxedatmosphereToenhancethediningexperience,Haidilaoofhostslivemusicperformances,addingatouchofeleganceandambianceEnvironmentalatmosphereLivemusicRusticstyle03MarketcompetitivenessandfuturedevelopmentofHaiDiLaoHighqualityteachersHaiDiLaohasateamofexperiencedandprofessionalEnglishteacherswhohaveagoodcommandofthelanguageandarewellversedindifferentteachingmethodsUptodateCurriculumThecourseisconsistentlyupdatedtoreflectthelatestteachingmethodsandEnglishlanguagetrends,ensuringthatstudentsreceiveaneducationthatisrelevantandusefulFlexibleScheduleHaiDiLaooffersaflexibleschedulethatallowsstudentstochoosetheirpreferredclasstimeandduration,providinggreaterconsiderationforstudentsCompetitiveedgeTargetMarketHaiDiLaotargetsstudentswhowanttoimprovetheirEnglishlanguageskills,regulationsofageorefficiencylevelThecoursewarecatstobothindividuallearnersandgroupsCustomerBaseThecustomerbaseincludesstudentsfromdifferentbackgrounds,includingbutnotlimitedtostudents,collegestudents,andworkingprofessionalsPositioningHaiDiLaopositionsthemselvesasaleadingproviderofEnglishlanguageeducationthatoffershighqualitycoursesatanaffordableprice,withafocusonstudentsatisfactionandoutcomesMarketpositioningandcustomerbaseFuturedevelopmentstrategyandplanningExpandCourseOfferings:Tomeetthediverseneedsofstudents,HaiDiLaoplanstoexpanditscourseofferstoincludemorespecializedareasofEnglishlanguagelearning,suchasbusinessEnglish,IELTSpreparation,andmoreInnovationinTeachingMethods:ThecompanyplanstocontinueinnovatinginteachingmethodstomakelearningmoreengagingandeffectiveforstudentsHaiDiLaowillexploretheuseoftechnologyanddigitaltoolstoenhanceteachingandlearningexperiencesGlobalExpansion:WiththeaimofbecomingaglobalplayerinEnglishlanguageeducation,HaiDiLaoplanstoexpanditsoperationstoothercountries,startingwithmarketsthathaveasignificantdemandforEnglisheducationThiswillenablemorestudentstoaccessHaiDiLao'shighqualitycoursesandbenefitfromtheirlearningexperience04ThebrandimageandsocialresponsibilityofHaiDiLaoVSHaidilaoisownedforitsuniquebrandimage,characterizedbyitsdistinctivelogoandcolorschemeThisbrandimageisrecognizedworldwide,representingqualityandreliabilityBrandvalueHaidilao'sbrandvalueisbuiltonitscommitmenttoprovidingexceptionalcustomerserviceandmaintaininghighstandardsofqualityThecompany'sreportinghasbeenbuiltovermanyyearsthroughconsistentdeliveryofvaluetoitscustomersBrandimageBrandimageandbrandvalueCorporatecultureHaidilaoholdsacultureofrespect,openness,andinnovationThiscultureisreflectedinthewaythecompanytreatsitsemployees,customers,andbusinesspartnersCorevaluesThecompany'scorevaluesincludeintegrity,customerfocus,teamwork,andcontinuousimprovementThesevaluesguidealldecisionsandactionstakenbyHaidilao,ensuringthatitremainstruetoitsfoundingprinciplesCorporatecultureandvaluesHaidilaotakesitssocialresponsibilitiesserially,ensuringthatitsoperationsareenvironmentallysustainableandthatitprovidesopportunitiesforlocalcommunitiestobenefitfromitsgrowthSocialresponsibilitiesThecompanyisactivelyinvolvedinvariouspublicwelfareactivities,includingdonationstochargeablecausesandsupportingcommunitydevelopmentinitiativesHaidilaoalsoprovidesinsightsandtrainingopportunitiesforstudentstogainpracticalexperienceintheirfieldofstudyPublicwelfareactivitiesFulfillingsocialresponsibilitiesandpublicwelfareactivities05TheinternationalizationprocessandglobalexpansionplanofHaiDiLaoIdentifytargetmarkets,understandlocalconsumerpreferencesandcompetitionlandscapesMarketresearchPositionHaidilaoasahighend,qualityhairdressingserviceproviderBrandpositioningSelectappropriateentrychannels,suchasopeningphysicalstores,launchingonlinebookingservicesorpartneringwithlocalsalesEntrystrategyInternationalizationstrategyandoverseasmarketexpansion03LogisticsmanagementOptimizelogisticsroutes,reducedeliverytimeandcost,ensuretimelydelivery01SupplierselectionSelectrelatedsuppliersofhairproducts,toolsandequipment02QualitycontrolEstablishstrictqualitycontrolstandardsandprocedurestoensureproductqualityGlobalsupplychainandlogisticssystemCulturalawarenessEnhancestaff'sunderstandingofdifferentculturestoavoidculturalmisunderstandingsandconflictsTalentcultivationRecruitandtrainmulticulturalteamswhoposehairdressingskillsandlanguageproficiencyLanguageproficiencyTrainstafftobefluentinEnglishandotherrelevantlanguagestocommunicatewithinternationalcustomersCrossculturalcommunicationandtalentcultivation06SummaryandOutlook要点三Haidilao'sBackgroundandHistoryEstablishedin2000,HaidilaohasgrowntobecomealeadingEnglishlanguagetraininginstitutioninChina,withafocusonimprovingqualityeducationtostudentsofallages要点一要点二UniqueTeachingApproachHaidilao'ssuccessliesinitsinnovativeteachingmethods,emphasizingpracticalcommunicationskillsandfollowingafun,interactivelearningenvironmentExpansionandImpactWithbranchesacrossChinaandastrongreportforExcel,HaidilaohassignificantlycontributedtotheEnglishlanguagetraininglandscapeinthecountry要点三TheSuccessfulExperienceandInspirationofHaiDiLaoRegulatoryChanges:Governmentpoliciesandregulationscansignificantlyimpacttheeducationsector,requiringHaidilaotoretainVigilantandadapttoanychangesthatmayoccurCompetitionintheIndustry:TheEnglishlanguagetrainingmarketishighlycompetitive,withnumericalinstitutionsofferingsimilarservicesTostayahead,Haidilaomustcontinuouslyinnovateandoffe