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/fixed-wireless-access-for-household
Capturingthe
5GFWAopportunity:Ahouseholdview
2Capturingthe5GFWAopportunity:Ahouseholdview
Methodology
Contents
02Methodology
04Keyfindings
055GFWAsettobecome
oneofthepreferredtypes
ofhouseholdconnectivity
07Onceproven,5GFWAis
becomingthemainconnectivity
09TheimportanceofawarenessofFWAcapabilitiesandcommittedspeeds
10Convenienceistheclear
advantageofFWA
12Interestin5GFWAandwillingnesstopayextravariesacrossregions
13Sixdistinctsegments
forfutureuptakeofFWA
14Householdsegmentsvary
acrossregions
15FWAoffersversatilepositionsandlimitlessopportunities
ThisEricssonConsumerLabstudyexploresthecurrentstageofhomebroadband
internetanddelvesintothestatusof
FixedWirelessAccess(FWA)connectivityforhouseholdswithboth4Gand5G.
Itexaminesconsumerconnectivityneeds,satisfactionwithexistingbroadband
solutionsandfuturedemandsand
potential,aswellasperceptionsand
viewsonFWAtofulfilltheserequirements.Unlessspecified,whenFWAismentionedinthestudyitreferstoboth4Gand
5GFWAhouseholds.
Spanning19countries,thisresearch
isuniqueinitsscale,diversityand
comprehensiveapproachtounderstandinghouseholds’internetconnectivity.
Itfocusesonhowvariousstagesofhome
broadbandinternetdevelopmentacross
differentmarketsinfluenceconsumer
choicesandperceptions,emphasizing
theimportanceofdiversityandvariety
ofneedsacross,andwithineachofthese
markets.TheFWAopportunityisanalyzed
withintheuniquehomebroadband
internetcontextineachmarket.
3Capturingthe5GFWAopportunity:Ahouseholdview
Norway
UK
Canada
Germany
CzechRepublic
US
Turkey
Japan
Mexico
Philippines
Indonesia
India
Thailand
Brazil
Nigeria
Australia
Oman
Malaysia
SaudiArabia
19
Thestudycovers
19countries.
23K+
Atotalof23,700
respondentswere
interviewedglobally.
370m
Thestudyrepresents
370millionhouseholds.
1.2bn
Atotalof1.2billion
peoplearerepresentedinthestudy.
5GFWAisagrowingsolutionforhome
broadbandconnectivity,andthemarketsanalyzedinthisresearchcoverthree
FWAadoptionstages.Thefirstcomprisescountrieswithminimalorno5GFWA
(India,Nigeria,Indonesia,Brazil,Thailand,Mexico,MalaysiaandTurkey).Inthenextstagearecountrieswithbesteffort¹5G
FWA(Canada,Germany,Japan,theCzech
Republic,theUKandthePhilippines).
Thefinalstageiscountriesinadvancedstagestowardlarge-scale,speed-based²5GFWArollouts(Oman,Norway,theUS,theKingdomofSaudiArabia(KSA)
andAustralia).
Theresearchwasundertakenonline,
betweenAugustandOctober2023.Surveyswereconductedwith23,700respondents
agedbetween15and65,residingin
householdswheretheinternetisuseddaily.Respondentsareeitherdecision-makerswithinfluenceontheirhousehold
connectivityorwithoverallknowledgeofinternetusagebyothermembersoftheirhousehold.Thestudyequatestoaglobalrepresentationof370millionhouseholdsthatarehometo1.2billionindividuals.
¹BesteffortisdefinedintheEricssonFWAhandbook2023asanomadicindoordevice(CPE)withmobilebroadband-likedevicehandling.Typically,volume-based
priceplans(forexample,GBbucketpermonth).
²Speed-based5GFWAisdefinedintheEricssonFWAhandbook2023asamanageddevice(CPE),indoororoutdoor.Priceplanbasedonsolddatarate.Subscriptiontiedtoknownlocation.
4Capturingthe5GFWAopportunity:Ahouseholdview
Keyfindings
01
Onceproven,5GFWAischosenformainhouseholdconnectivity
Abeliefthat5Gnetworkperformanceisonparwithfiberis
motivatinghouseholdsthathavetried,testedandproventhebenefitsof5GFWAtooptforitastheirmainconnectivity,with7in10purchasing5GFWAasafullreplacementfortheir
previousmeansofconnectivity.
02
FWA’sdrivetocommittedspeed
ThekeydriverforhouseholdswhenoptingforFWAisaneedforhighspeed.However,oneinthreehouseholdsbelievethatwiredissuperiortowirelessintermsofspeed,whichisabarriertoFWAadoptionandindicatesaneedtoensurethecommittedspeedsofFWAofferings.
03
ConvenienceisthemainadvantageofFWA
ManyhouseholdsindicatethatFWAoutperformswired
connectivitysolutionsintermsofflexibility,customization,andeaseofinstallation,withconvenienceasthenotablekeydifferentiatorforFWAasaconnectivityoffering.
04
SixdistinctsegmentsforfutureuptakeofFWA
HouseholdsexpressinginterestinFWAarenotahomogeneousgroupintermsoftheirneeds.Rather,theyhaveindicatedawiderangeofrequirementswhenselectingFWA.Thisisreflectedinthesixneeds-basedsegmentspresentedinthisstudy.Thesegments,whichareavailableinallmarkets,areimpactedinsizebythe
prevalentmarketconditionsandthesocio-demographicalsituationsofhouseholds.
05
FWAoffering:Versatilepositions,limitlessopportunities
HouseholdinterestinFWAasapreferredconnectivityofferingprovidesagrowthopportunityforserviceproviderstocapture.Threeofferingsareproposed,leveragingtheadaptabilityofFWA,forserviceproviderstoconsider:
•Value-basedofferings,suitableforprice-sensitivehouseholdsegments.
•Performance-basedofferings,recommendedforhouseholdsprioritizingupgradesofcurrentconnectivityofferings.
•Customization-basedofferings,recommendedforhouseholdsthatprefertobeabletocustomizetheirofferings.
5Capturingthe5GFWAopportunity:Ahouseholdview
Shareofhouseholdssatisfiedwithcurrenthomeconnectivity
85%
80%
75%
Brazil
KSA
Philippines
70%
Canada
US
Thailand
65%
CzechRep.
IndiaAustralia
Global(19countries)
Nigeria*
●Indonesia
Oman
60%
GermanyMalaysia
UK
55%
Mexico
Norway
Turkey
50%
Japan
45%
5GFWAsettobecome
oneofthepreferredtypesofhouseholdconnectivity
Whenlookingathomebroadbandinternetconnectivityona
globallevel,variationscanbeseeninthelevelofconnectivity
achievedbothwithincountriesandbetweendifferentcountries.
Somecountrieshaveahighdeploymentoffiberconnectivityonanationallevel,withcertainruralareaslackingthesamelevelofaccesstoreliableconnectivity.However,insomecountriesimpactedbythedigitaldividethelargemajorityofhomeslack
accesstobroadbandinternetconnectivity.Globally,over1billionhouseholds(closeto50percentofthepopulation)are
underservedintermsofaccesstofastandreliablebroadband.³
Despitetheconnectivitydifferencesbetweencountries,severalobservationscanbenotedwhenlookingattheglobalsatisfactionlevelsamonghouseholds
withtheircurrentconnectivity.As
showninFigure1,aroundtwointhreeofthehouseholdssurveyedstatethat
theyhaveabroadbandconnectionat
home.Themajorityofthemaresatisfiedwiththeircurrentconnectivity,which
canbeinterpretedas44percentofallhouseholdsalreadyhavingarelativelyfast,stableand–intheiropinion–
suitableworkingtypeofbroadband
athome.Therefore,anybroadband
providerseekingtoattractthese
householdswithanewofferneedstobeabletoputforwardafullycomparablepropositioninallaspects.
Ontheotherhand,Figure1alsoshowsthat56percentofhouseholdstodayclaimthattheyeitherlackbroadbandconnectivityand/orarelesssatisfiedwiththeircurrentsolution.ThisindicatesgoodpotentialforFWAserviceproviderstocompeteona
largescaleforthesehouseholds.
FromanFWAperspective,
understandingtheoverallbroadbandinternetsatisfactionlevelsofhouseholdsinvariouscountries–anddifferent
areaswithinthesecountries–providesopportunitiestounderstandhowandwheretobestposition5GFWAofferingstocapturepotentialgrowth.
Figure1:Twointhreehouseholdsstatethattheycurrentlyhavefixedbroadband
85%
45%50%55%60%65%70%75%80%
17%
Donotrecognizehavingbroadbandtodaybutaresatisfiedwithcurrent
mainconnectivity
18%
Donotrecognizehavingbroadbandtodayandarenotsatisfiedwithcurrentmainconnectivity
44%
Recognizehaving
broadbandconnectivitytodayandaresatisfiedwiththeperformance
21%
Recognizehaving
broadbandconnectivitytodaybutarenotsatisfiedwiththeperformance
Shareofhouseholdsstatingtheybelievethattheycurrentlyhavebroadband
*Nigeria23%(currentlyplacedonlowestX-valuetofitintograph)
Source:EricssonConsumerLabFWA-study2023/2024.
Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/daywithin19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,Turkey,UKandUS).
³Source:EricssonanalysisbasedonStrategyAnalyticsdata,2022.
6Capturingthe5GFWAopportunity:Ahouseholdview
Lookingatthetypesofconnectivity
usedbyhouseholds,4in10householdsstatedthattheyrelyontetheringor
MiFiastheirmainconnectivitymediuminthehome.Thestudyhasnotedthatmobiletetheringismoreprevalentin
countriesintheearlystagesofbroadbanddeploymentwhilelesssoincountries
withwell-deployedbroadband
connectivity.InNigeria,forexample,
8in10householdsstatethatthey
mainlyrelyonmobile-centricconnectivityaccess,whiletheequivalentfigurein
Norwayis3in10households.
Factorstoconsiderinthisregardare
firstlyhouseholdsfeelingcomfortable
withwirelessandoptingtorelyontethering
toaccessconnectivity,andsecondly
householdshavingasenseoftrustinand
knowledgeofwirelesscapabilities.Both
factorspresentastandinfavorofFWA
asatechnologythatenablesfiber-like
speedsbutalsoasbeingacontributor
todigitalinclusion.
7Capturingthe5GFWAopportunity:Ahouseholdview
FWAbought
Onceproven,5GFWA
isbecomingthemain
connectivity
Householdsbelieve5GFWAachievesfiber-level
performanceandaremoresatisfiedwiththe
serviceexperiencethanforfiber.
Comparedtofiber,householdsweremoresatisfiedwith5GFWAintermsofserviceexperiencefactorssuchasdeliverytime,contractconditions,equipmentquality
andcostlevel.Fornetworkperformancefactors(speed,indoorcoverage,security
andcapacity)satisfactionamong
householdswith5GFWAwasonapar
withfiber.Therewasanotabledifferencewhencomparedtohouseholdsusing
4GFWA,inwhichsatisfactionexpressedwaslowerforboththeserviceandnetworkareasrelativeto5GFWAandfiber.
Differencesarealsoapparentbetweencountries,whicharedrivenbytheuniquehomebroadbandinternetmarketand
competitivesituation,aswellasthestageofthe5GFWAadoption.Withincountries,differencesinperceptionregarding
connectivityperformancecanbeseenmoremeaningfullyinthecontextofhouseholdlocations.
Householdsinruralareascanbe
seentohavethehighestsatisfactionrates,followedbythoselivinginmetropolitan
areas,whilehouseholdslivinginsmaller
citiesindicatethelowestrateofsatisfaction.Thesatisfactionsharedbyhouseholdsin
ruralareashighlightstheimportantrolethat5GFWAplaysasacontributortobridging
thedigitaldivide,bygivinghouseholdsthechancetoenjoyreliableconnectivitywithfiber-likespeeds.
5GFWAemergesastheleading
broadbandchoiceforhouseholds
AppreciationisincreasingamonghouseholdsthatareusingFWA,with7outof10
householdsusing5GFWAstatingthatit
hasbecometheirprimaryconnectivityinthehome.Figure2showshowthissentimentisreflectedacrosstheboardincountries
includedinthestudy,withthecurrentuptakeof5GFWAnotreplacingaspecifictypeofconnectivity,butratherreplacingalltypesofconnectivityinlinewiththeprevalenttypesavailableintherespectivemarkets.
Satisfactionlevelsexpressedby
households–andtheircommitmentto
FWAandtheenhancedcapabilitiesthat
5GFWAbrings–servetosupporttheviewFWAisaboosterforenhancedconnectivity,asitenableshouseholdstoenjoybetter
andmorereliableconnectivity,particularly
inless-connectedmarkets,butalso
inpoorly-connectedareaswithin
well-connectedmarkets.
Figure2:5GFWAisbecomingtheprimarymeansofconnectivity
BoughtasprimaryBoughtasacomplement
100%90%80%70%60%50%40%30%20%10%0%
31%
47%
54%
69%
53%
46%
>2yearsago>1-2yearsagoLastyear
PreviousmainconnectivitytypeathomeamonghouseholdsnowreplacedwithFWA
19%
28%
24%
Fiber-optics
Coaxial
29%
Copper
Mobilehotspot/smartphone
Source:EricssonConsumerLabFWA-study2023/2024.
Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/dayhavingFWAtodaywithin19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,Turkey,UKandUS).
8Capturingthe5GFWAopportunity:Ahouseholdview
HouseholdswithFWAarekeento
continueusingFWAastheirpreferred
meansofaccessingthenetwork.
ThisenthusiasmforFWAamongusers
ishighlightedbythefactthatfewerthan
1in10householdsusing5GFWAwould
considerterminatingtheirsubscription
withinayear.
Thiscommitmentto,orpreferencefor,
thesolutionprovidedbyFWAdoesnotonly
pertaintomarketswith5GFWAbutalsoto
marketswhere4Gisstillpresenttoacertain
extent.Inhouseholdscurrentlyusing
4GFWA,atotaloftwointhreehavestated
theywillcontinueusingconnectivity
enabledbyFWAandwillupgradeto
5Gwhenitisavailableintheirarea/region.
Thisindicatestwoimportantpoints:Firstly,
FWAispopularwithhouseholdsand
secondly,5Gisanappealingfactor
formaintainingFWA.
7in10
1in10
2in3
Ofhouseholdsusing5GFWA,
Amonghouseholdsusing5GFWA,
Two-thirdsofhouseholdsusing
7in10sayithasbecometheir
fewerthan1in10wouldconsider
4GFWAhavestatedtheywillcontinue
primaryconnectivity.
terminatingtheirsubscription
withinayear.
usingconnectivityenabledbyFWAandwillupgradeto5Gwhenitis
availableintheirarea/region.
9Capturingthe5GFWAopportunity:Ahouseholdview
4in10
Atotalof4in10householdsdonothaveaclearpositiononFWAvs.FBBintermsofspeed,reliabilityanddatacapabilities.
1in3
Atotalof1in3householdsbelieveinwiredcapabilitiesoverwireless.
TheimportanceofawarenessofFWAcapabilitiesand
committedspeeds
A“needforspeed”isthekeydriverforhouseholdswhen
optingforanynewbroadbandconnectivity,andnaturally
thisalsoappliestoFWA.
WhilespeedisadriverforFWA,abarrieristheperceptionofhouseholdsthatwiredofferingsprovidegreaterconsistencyandstability,withoneinthreebelievingthatwiredissuperiortowirelessintermsof
speed.Thisindicatesaneedtoensure
speed-basedFWAofferings,giventhat
70percentofFWAofferingsinthemarketarestillbesteffort.LookingathouseholdawarenessofFWAglobally,halfofthe
householdssurveyeddidnotknowwhatFWAis,andone-quarterhadheardthetermbutwereunawareofanyproviders.
ThewidespreadlackofawarenessaboutFWAcapabilitiesasasolutionisnotable,with40percentofhouseholdssurveyed
statingtheyareunabletotakeaclearstandofwhetheritisbettertohaveFWAorfixedbroadband(wiredconnectivityimplied)
intermsofspeed,reliabilityanddata
capabilities.Thiscanbeseenin
Figure3.Interestingly,householdsin
mobile-centricmarketswithlimited
5GFWAhaveindicatedahigher
awarenessofFWAcomparedto
householdsinmarketswithwell-deployedfiberconnectivity.InIndia,1in3householdsareunawareofthebenefitsofFWA,while3in10areawareofFWA,butunaware
ofproviderssupplyingFWA.Asimilar
situationcanbeseeninIndonesia,wherehalfofthehouseholdsarenotawareofFWAasatechnology,while4in10areawareofFWAbut,again,areunaware
ofanyFWAproviders.
InNorway–amarketintheadvanced
stagestowardlarge-scale,speed-based
5GFWA–atotalof6in10householdsstatetheyarenotawareofFWAasatechnology,while1in4householdsareunawareof
FWAproviders.AsimilarpatterncanbeseeninJapan,where7in10areunawareofthetechnology,and4in10areawareofFWA
technology,butunawareofFWAproviders.
Evenifitisclearthathouseholdswantfastandreliablebroadband,thelack
ofawarenessandknowledgeofFWA
asasolutiontoaddresstheseneedsis
evident(therespondentsinthestudywerepresentedwithadefinitionandimagestodescribetheFWAservice).Majorreasonsforalackofawarenessinclude:
•FWAisstillanew/earlyoffering.
•5Gdeploymentsandcoveragearestillgrowing.
•50percentofFWAofferingsare5G-based.
•FWA-eligibleareas(andadvertising)arerestrictedto5Gcoverage/capacity.
•ConvergedserviceprovidersoftendomoretomasspromotefibercomparedtoFWA.
Figure3:PerceptionsofFWAneedtobestrengthened
SixlevelsinhouseholdattitudestowardFWAvs.wiredfixedbroadband(FBB)
9%
FullacceptanceofFWAasaleadingtechnology
20%
FWAisgreat,butonlysuitableincertainareas
20%
CannotseeanymajorcapacitydifferencesbetweenFWAandFBB
18%
DonotknowenoughtojudgebetweenFWAandFBB
13%
FWAcapacityisok,butitcomeswithhigherhealthand/orsecurityrisks
20%
Totallyconvincedofland-basedwiring’ssuperiority
Source:EricssonConsumerLabFWA-study2023/2024
Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/daywithin19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,Turkey,UKandUS)
10Capturingthe5GFWAopportunity:Ahouseholdview
Amongthoseverylikelytochooseawiredsolution
50
%
HalfofhouseholdsinthestudysaidtheirFWAinstallationhadbeenuncomplicated.
Convenienceistheclear
advantageofFWA
ReasonsgivenbyhouseholdsforconsideringacquiringFWA
arediverseandvaried.Theyencompasscustomerexperience,
offering,performance,reliability,overalleaseandconvenience.
Aswithanyotherconnectivitytype,
householdsthathaveacquiredFWA
havedescribedspeed,reliabilityandpriceasessentialconsiderations,butthemainadvantagethatFWAprovidesoverotherconnectivitytechnologiesisconvenience.AcommonsentimentechoedbyhouseholdsthathaveorplantoacquireFWAwasthe
appealoftheconvenienceofFWAasasolution.ThisisshowninFigure4.
Easeofinstallationwashighlightedasacontributor,withaconsensusof50percentofhouseholdsstatinginstallationwas
uncomplicated.Abalancedapproachtoinstallationwasdescribed,withanevensplitinwhichhalfofhouseholdsoptedtodoitthemselvesandtheotherhalfreliedonexternalsupportfromtechnicians.
Figure4:Prioritieswhenchoosinganewhomeconnectivityservice
Factorsofrelativeimportancewhenchoosinganewhomeconnectivityservice
High
Low
High
AmongthoseverylikelytochooseFWAconnectivity
Essentials
Regardlessofpreferredconnectivitytype,performanceandpriceareofthehighestimportanceforhouseholdswhenacquiring/upgradingconnectivityforthehome.
Keydifferentiator
HouseholdswhoaremostlyinterestedinFWAputrelativelymorefocusonconvenience-basedattributes.
Possiblewins
Theoppositecanbesaidabouthouseholdsthatprefertohavealand-basedwired
solution,theyputmorerelativefocusontheactualtreatmentbytheserviceprovider.
Source:EricssonConsumerLabFWA-study2023/2024.
Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/dayatleastsomewhatlikelytoupgrade/changehomeconnectivitythenext2yearswithin
19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,
Turkey,UKandUS).
•Easeofinstallation
•Unlimiteddata
•Flexiblecontracts
•Customizablepackages
•Speed
•Reliability
•Customerservice
•Price
•Securityfeatures
•Reputation
•Loyaltyrewards
•Bundledservices
Low
11Capturingthe5GFWAopportunity:Ahouseholdview
Betterspeed(downloadandupload)Bettercoverageorsignalstrength
BetterpriceincomparisontoexistingconnectionEasierset-upandinstallation
Betteroptionsorpromotionsfromserviceproviders
Fasterdeliverytimecomparedtootherconnectivityoptions
Previouspositiveexperiencewithwirelessconnections
Needforadditionalbandwidthordatacapacity
DesiretoexplorethebenefitsoflatesttechnologyGlobally,themaindriverscan
Supportservicefromfixedwirelessbroadbandproviderbededucedfromtheareasof:
Bundlingpossibilitieswithotherhouseholdmobileconnectionsrmance
Desireforasecondaryinternetconnection•fastandeasyinstallation
Bundlingpossibilitieswithotherservicesforthehousehold
Theonlyoptionintheareaofthehousehold
Alreadyinstalledwhenmovedintotheapartment/house
Portabilityfortraveloron-the-gointernetconnectivity
Redundancyandbackupformixedbroadbandoutagesordisruptions
Homebroadbandisverylocal,andas
expected,therearecleardifferencesin
prioritiesforchoosingFWAinthisregard.
Lookingatifandhowthelocationof
householdsmightimpacttheirreasons
foracquiringFWA,theansweristhatthere
areindeedcleardifferencesinreasonsfor
choosingFWA,asshowninFigure5.
Driversarisingfromthevariance
inlocationsofresidencesindicate
thefollowingfindings:
•Inmetropolitan/largecities,driverspertaintothevariousofferings
providedbyFWA.
•Insmallercities/villages,driversindicateitwastheonlyoptionavailabletoselectbetweenvariousconnectivityofferings.
Apositiveindicationbyhouseholds
residinginmetropolitanareas/largecities
isthattheyselectedFWAdespitethe
availabilityofotherbroadbandconnectivity
options.Lookingathouseholdsinsmall
cities,towns,orruralareas,theyindicate
therelativedriverwasthatFWAistheonly
choiceavailableintheirareaofresidence,
followedupbybundlingoptions,
positiveexperienceandeasierinstallation.
Eventhoughtheirprimarydriverwas
thefactthatFWAwastheonlyoption
available,householdsselectingFWA
indicateakeennesstohaveaccessto
reliableconnectivitythatmightnotbe
possiblewiththeuseoftethering/MiFi,
reiteratingtheroleofFWAasacontributor
tobridgingthedigitaldivide.
Figure5:RangeofreasonsforhouseholdschoosingFWA
ShareofhouseholdsmentioningeachreasonwhytheyacquiredFWA
PerformanceConveniencePriceandbundling
Experience/serviceReliabilityandresiliencePreinstalled/onlyoption
%10%20%30%40%50%
Source:EricssonConsumerLabFWA-study2023/2024.
Base:Householdwithatleast1personaged15–69usinginternetathomeforover1h/dayhavingFWAtodaywithin19countries(Australia,Brazil,Canada,CzechRepublic,Germany,India,Indonesia,Japan,Malaysia,Mexico,Nigeria,Norway,Oman,Philippines,KSA,Thailand,Turkey,UKandUS).
12Capturingthe5GFWAopportunity:Ahouseholdview
2in5
Ofhouseholdsinterestedingetting5GFWA,2in5arewillingtoincreasetheirmonthlyconnectivity
paymentby10percent.
Interestin5GFWAand
willingnesstopayextra
variesacrossregions
Forserviceproviders,anunderstandingofthegrowth
opportunitiesofFWAunlockstangibleopportunitiesto
addressthevarietyofstatedhouseholdneeds.
Arecurringinteresthighlightedby
householdsistheneedforavailabilityof
informationaboutFWA,itscapabilities
andtheprovidersofFWAinrespective
markets.AmonghouseholdswithknowledgeofthebenefitsofFWA,43percenthave
indicatedaninterestinacquiringFWA,
withthenumberofhouseholdsincreasingto50percentwheninformedabout
potentialprovidersinrespectivelocationsandtheavailabilityofsuitablesolutionstotheirconnectivityneeds.
Interestfromhouseholdswilling
toacquireFWAdoesnotrelysolelyontheirstatedinterestintheFWAoffering.
Willingnesstopayisalsoafactorthathasbeenconsidered,ascanbeseeninFigure6,whichshowsthat,globally,forhouseholdswithstatedinterestin5GFWAatotalof2i
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