商务与管理沟通（英文版 原书第12版）课件 Ch11-PartB Developing Job Application Materials Job Letters

Chapter11DevelopingJobApplicationMaterials:JobLettersLearningObjectives11-6 Writeajobletterthatattractsemployers.11-7 Usesocialnetworkingandapersonalwebsitetocreateavirtualcoverletter.JobApplicationLettersThepurposeofajobapplicationletteristogetaninterviewJoblettersshow:YourpersonalityYourinterestinaparticularjobEvidenceofyourwrittencommunicationskillsHowContentDiffersinJobLettersExpandsyourbestqualificationstoshowhowyoucanhelptheorganization,howyoudifferfromotherapplicants,andyourknowledgeoftheorganizationPositivelyexplainscontroversialsituationsReflectsyourwritingabilityResearchEmployersandJobsNeedtoknow:ThenameandaddressofthepersonwhoshouldreceivetheletterWhattheorganizationdoesandsomefactsaboutitWhatthejobinvolvesTheHiddenJobMarketManyjobsareneveradvertisedForbesreportedthatnearlyhalfofalljobopeningsareneverpubliclypostedManynewjobscomefromnetworkingwithpersonalcontactsContentofaJobApplicationLetterFocuson:YourqualificationsPointsthatseparateyoufromotherapplicantsPointsthatshowyourknowledgeoftheorganizationQualitiesthateveryemployervaluesTwoDifferentApplicationLettersSolicitedLetterWhenyouknowthecompanyishiringProspectingLetterWhentheadvertisedpositionmaynotbewhatyouwantWhenyouwanttoworkforanorganizationthathasnotannouncedopeningsContentforBothLetterTypesAddressthelettertoaspecificpersonIndicatethespecificpositionyou’reapplyingtoBespecificaboutyourqualificationsShowwhatseparatesyoufromotherapplicantsShowknowledgeofthecompanyandthepositionRefertoyourrésuméAskforaninterviewOrganizingSolicitedLettersJumptolongimagedescriptionFirstParagraphsofSolicitedLetter

IncludethespecificjobpositionandwhereyoulearnedaboutitYoursummarysentenceorparagraphcoverseverythingyouwilltalkaboutandhelpsorganizeyourletterOrganizingaProspectingLetterJumptolongimagedescriptionFirstParagraphsofProspectingLettersFirstparagraphcatchesthereader’sinterestSecondparagraphtransitionstoadiscussionofqualificationsShowKnowledgeofPositionandCompanyKnowledgeofthepositionandthecompanyPLUSRelevantevidencefromwhatyou’vedoneEQUALSSupportedclaimsthatyoucanhelpthecompanyinthepositionWritingtheLastParagraphIndicateyouravailabilityforaninterviewEndonapositivenoteDonotuseavariationofthenegativecliché“Pleasedonothesitatetocontactme”Ifmailing,signyourletterUseblueorblackinkWritelegiblyEmailApplicationLettersAswithanyletter,whatyouwritedependsonyouraudience:Forsolicitedapplications,youremailwilllikelybereadbysomeoneinHumanResourcesratherthanthehiringmanagerForprospectingapplications,youremailwilllikelygotoahiringmanager,whoisnotexpectingitIfyoudon’tknowwhowillreceiveyouremail,useatraditionalcoverletterformatSubmittingEmailLetterwithRésuméIncludeyournameinthesubjectlineRepeatthejobnumberortitleyou’reapplyingtointhefirstparagraphUsestandardbusinessletterfeaturesandlanguageDonotuseallcapitalletters,smileyfaces,oremoticonsIncludecontactinformationCreatingaProfessionalImageEmployerswantemployeeswhounderstandprofessionalismWritingStylePositiveEmphasisYou-AttitudeParagraphLengthandUnityLetterLengthEditingandProofreadingFollow-UpWritingStyleUseasmooth,concisewritingstyleUsealively,energeticstylethatmakesyousoundlikearealpersonAvoidwordsthatcanbeinterpretedsexuallyUsetheexactlanguageofthejobadandaddressesallitemsincludedintheadPositiveEmphasisBepositiveandavoidwordchoiceswithnegativeconnotationsNEGATIVE:Ihavelearnedanexcessiveamountaboutwritingthroughcoursesinjournalismandadvertising.POSITIVE:Coursesinjournalismandadvertisinghavetaughtmetorecognizeandtowritegoodcopy.Myprofileofaprofessorwaspublishedinthecampusnewspaper;Iearnedan“A

”onmydirectmailcampaignfortheAmericanDentalAssociationtopersuadeyoungadultstoseetheirdentistmoreoften.You-AttitudeDescribeaccomplishmentsandshowhowtheyrelatetowhatyoucoulddofortheemployerReducefirst-personpronounsAvoidusingIbyrevisingsomesentencestousemeormyAvoidbeginningeveryparagraphwithIParagraphLengthandUnityKeepfirstandlastparagraphsshortVaryparagraphlengthLongparagraphsshouldcoveronlyonesubjectUsetopicsentencesatthebeginningofparagraphstomakeitmorereadableLetterLengthHaveatleastthreeparagraphsTighteneachsentencewithouteliminatingcontentUsewordsefficientlyKeeptoonepageUsesmallermarginsortypesizetogetmoreonthepageEditingandProofreadingTherearenumerousexamplesontheInternetofspellingerrorsmakingunintendedstatementsCheckfortone,positivity,spelling,andgrammarFollow-UpFollowupwiththeemployeronce

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youhearnothingaftertwoorthreeweeksOkaytoaskonceafteroneweekifemailmaterialswerereceivedWARNING:Donotcalloremailtoooften—itcouldeliminateyoufromconsiderationMakeApplicationLetterProfessionalUseaword-processingprogramsoyoucanusespell-checkerUseastandardfontDon’tmentionrelatives’namesOmitpersonalinformationnotrelatedtothejobMakeApplicationLetterProfessional(Continued)UseaconservativestyleEditandproofthelettercarefullyPrintonthesamepaperasrésuméEnvelopesshouldmatchpaperUseacomputertoprinttheenvelopeaddressSocialNetworkingandPersonalWebsitesCreatingavirtualcoverletterManageyoursocialnetworkingprofilesUsekeywordsKeepyourprofilepicturesprofessionalManageyourpoststosocialnetworksCreateaneffectivepersonalwebsiteWhatquestionsdoyouhave?AppendixtoImageLongDescriptionsCopyright©McGraw-HillEducation.Allrightsreserved.NoreproductionordistributionwithoutthepriorwrittenconsentofMcGraw-HillEducation.AppendixtoOrganizingSolicitedLetters1.Statethatyou’reapplyingforthejob(phrasethejobtitleasyoursourcephrasedit).Tellwhereyoulearnedaboutthejob(ad,referral,etcetera.)Includeanyreferencenumbermentionedinthead.Brieflyshowthatyouhavethemajorqualificationsrequiredbythead:acollegedegree,professionalcertification,jobexperience,etc.Summarizeyourotherqualificationsbrieflyinthesameorderinwhichyouplantodiscussthemintheletter.2.Developyourmajorqualificationsindetail.Bespecificaboutwhatyou’vedone;relateyourachievementstotheworkyou’dbedoinginthisnewjob.3.Developyourotherqualifications,eveniftheaddoesn’taskforthem.Showwhatseparatesyoufromtheotherapplicantswhoalsowillanswerthead.Demonstrateyourknowledgeoftheorganization.4.Askforaninterview;tellwhenyou’llbeavailabletobeinterviewedandtobeginwork.Thankrecipientforconsideringyourapplication.Endonapositive,forward-lookingnote.JumpbacktoslidecontainingoriginalimageAppendixtoOrganizingaProspectingLetter1.Catchthereader’sinterest.2.Createabridgebetweentheattention-getterandyourqualifications.Focusonwhatyouknowan