商品英文策划方案

ProductEnglishPlanningPlanProductOverviewCommodityMarketAnalysisProductPlanningandDesignProductmarketingstrategyProductpromotionandpromotionProductaftersalesservicecontents目录01ProductOverviewProductNameTheproduct'sofficialname,whichshouldbeeasytounderstandandrememberProductTaglineAshort,catchphrasethatsummarizestheproduct'smainbenefitProductLogoAuniquelogothatrepresentstheproductanditsvaluesProductIntroductionFeature1DescriptionofthefirstfeatureandhowitbenefitstheuserFeature2DescriptionofthesecondfeatureanditsassociatedbenefitsFeature3DescriptionofthethirdfeatureanditsadvantagesfortheuserFeature4DescriptionofthefourthfeatureanditsvaluetothecustomerProductfeaturesDescriptionofthefirstscenariowheretheproductcanbeusedanditsassociatedbenefitsScenario1DescriptionofthesecondscenariowheretheproductcanbeappliedanditsadvantagesScenario2DescriptionofthethirdscenariowheretheproductcanbeusedanditsvaluetothecustomerScenario3DescriptionofthefourthscenariowheretheproductcanbeappliedanditsassociatedbenefitsfortheuserScenario4Productapplicationscenarios02CommodityMarketAnalysisStudytheconsumerdemandofthetargetmarket,includingproductfunctionality,appearance,price,andotheraspectsofdemand.ConsumerdemandanalysisAnalyzethedynamicchangesinmarketdemandandpredictthetrendofconsumerdemandchangesinthefuture.DemandchangeanalysisMarketdemandanalysisConductin-depthanalysisofcompetitorsinthemarkettounderstandtheirproductcharacteristics,pricingstrategies,marketshare,andotherinformation.CompetitoranalysisAnalyzetheadvantagesanddisadvantagesofone'sownproductcomparedtocompetitors,providingabasisforformulatingcompetitivestrategies.CompetitiveadvantageanalysisCompetitivesituationanalysisTechnologytrendpredictionPayattentiontotheindustry'stechnologicaldevelopmenttrends,predictthefuturedirectionoftechnologicaldevelopment,andprovidereferenceforproductupgradingandreplacement.MarkettrendpredictionAnalyzeexternalfactorssuchasmacroeconomicandpolicyregulations,predictfuturemarketdevelopmenttrends,andprovidesupportforstrategicdecision-making.Markettrendprediction03ProductPlanningandDesignTargetaudiencepositioningFirstly,itisnecessarytoclarifythetargetaudienceoftheproduct,includingcharacteristicssuchasage,gender,geography,andconsumptionhabits.RequirementanalysisGainadeepunderstandingoftheneedsandpainpointsofthetargetaudience,explorepotentialneeds,andprovidedirectionforproductdevelopment.TargetaudienceanalysisBrandpositioningandimagedesignBrandpositioningBasedonproductcharacteristicsandtargetaudience,clarifythebrand'spositioningandcorevalues,andshapeauniquebrandimage.VisualimagedesignThedesignofvisualelementssuchaslogos,packaging,posters,etc.shouldconformtothebrandpositioningandhighlightbrandcharacteristics.ProductfeaturesBasedontheneedsofthetargetaudienceandbrandpositioning,determinethecorefunctionsandcharacteristicsoftheproducttomeetuserneeds.SellingpointextractionExtracttheadvantagesanddifferentiatedfeaturesoftheproducttoformconciseandpowerfulsellingpoints,andenhancetheattractivenessoftheproduct.Productfeaturesandsellingpointextraction04ProductmarketingstrategyDirectsalesDirectlycommunicatewithcustomersandpromoteproductsthroughonlineandofflinechannelsRetailCoordinatewiththirdpartyretailerstoexpandsaleschannelsandincreasemarketcoverageWholesaleProvideproductstootherbusinessesforresale,expandsaleschannels,andincreasemarketshareMarketingchannelselectionPromotionactivityplanningCombineonlineandofflinechannelstoachieveaunifiedmarketingmessageandmaximizepromotioneffectivenessIntegratedpromotionUsedigitalmarketingchannelssuchassocialmedia,searchengines,andemailtopromoteproductsandattractpotentialcustomersOnlinepromotionConductproductlaunches,promotionalactivities,andothereventstoattractcustomersandincreasesalesOfflinepromotionCostbasedpricingSetpricesbasedonthecostofproductionandotherexpenses,aimingtocovercostsandachievebenefitsCompetitionbasedpricingAnalyzecompetitors'pricesandadjustpricesaccordingtocompeteinthemarketValuebasedpricingDeterminepricesbasedonthevalueprovidedbytheproducttocustomers,aimingtomaximizecustomersatisfactionandbenefits010203Pricestrategyformula05ProductpromotionandpromotionVSDevelopuniqueandattentiongrabbingadvertisingconceptsthathighlighttheproduct'skeyfeaturesandbenefits2.ProductionCollaboratewithgraphicdesigners,copywriters,andothercreativeprofessionalstobringtheconcepttolifethroughengagingvisualsandcopying1.CreativityAdvertisingcreativityandproductionSocialmediaoperationsDevelopregularpostsandcampaignsthataretargeted,engaging,andalignedwiththeproduct'sbrandimage1.ContentCreationInteractwithfollowers,answerquestions,andpromoteusergeneratedcontenttobuildastrongcommunityaroundtheproduct2.CommunityEngagementDesignandimplementamarketingstrategytopromotetheevent,achievingouttopotentialattentionthroughvariouschannelsCoordinatewitheventrevenue,speakers,catering,andothersupplierstoensureasmoothandsuccessfulevent1.EventPromotion2.EventExecutionOfflineeventplanningandexecution06ProductaftersalesserviceDevelopmentofaftersalesservicepoliciesDefinethescopeofaftersalesservice:Determinethespecificproductsandservicesthatfallundertheaftersalesservicepolicy,ensuringclarityandconsistencyDefineservicestandards:Setclearstandardsforaftersalesservice,includingresponsetime,servicequality,andcustomersatisfactionlevelsServicedeliverychannels:Determinethemosteffectivechannelsforpromotingaftersalesservice,suchasinpersonsupport,phonesupport,oronlinesupportServicepersonneltraining:Providetrainingtoensurethatservicepersonnelareknowledgeable,skilled,andwellversedinthecompany'sproductsandservicesCustomerfeedbackandproblemhandlingCollectionofcustomerfeedback:Establishasystemforcollectingcustomerfeedbackonproductperformanceandaftersalesservice,ensuringthatallrelevantinformationiscapturedProblemidentificationandanalysis:Analyzethefeedbackreceivedtoidentifycommonissuesandtrends,andprioritizethemforresolutionQuickresponsetoproblems:Developaprocessforquicklyrespondingtocustomerissues,includingaddressingtheirconcernsandprovidingsolutionsorworkaroundsContinuousimprovement:Usethefeedbacktoidentifyareasforimprovementandimple