韩国娱乐教育产业的现状及发展

韩国教育信息协会2004.12.24.韩国娱乐教育产业的现状及发展www.kefa.or.kr目录

Ⅰ.韩国教育内容产业之现状

Ⅱ.娱乐教育服务的开发及商业模式

Ⅲ.

娱乐教育产业的前景www.kefa.or.kr

Ⅰ.韩国教育内容产业之现状www.kefa.or.krⅠ.韩国教育内容产业之现状韩国教育产业概要教育产业的特点-Thehugeandpotentialmarketduetocrazeforhighereducation-Therapidgrowthoftheafter-schooleducationindustryduetoagreaterdependencyonprivateeducationthanonpubliceducation.脱线教育产业-Publishingoflearningmaterialsboomeduntil1997,whenPC’sbegantocomeintowideuse.-Stillenjoyingquiteashareinthemarket,thoughshrunksubstantially.在线教育产业-Expandingrapidlyafterschoolswereinstalledwithinternetnetworksin2001.-Activatemarketsforsolutionprovision,contentsprovision,andeducationalportal.-Off-line-basedon-lineeducationalmarketsthrive.-Createdisanindustryofedutainment,aneducationalprogramseasonedwithentertainingtastes.www.kefa.or.krⅠ.韩国教育内容产业之现状教育内容产业的市场规模区分市场规模备注教育产业60,000公立教育,私立教育文化产业10,000放送、电影、动画片、录像、游戏、光盘教育用内容2,600Analogue+数码数码内容1,800内容+IT技术:CD,在线教育用数码内容450内容+IT技术:CD,在线e-Learning1,700内容+Solution+服务游戏生产额1,000Arcade游戏,在线游戏,PC游戏,录像游戏,手机游戏消费额3,500教育游戏21独立题材微分[资料:韩国游戏产业开发院(2002)](单位:10亿韩币)教育内容产业的市场规模随着IT产业的快速增长，从1997年开始每年平均以48%的增长速度高速、持续的增长。教育内容产业的市场规模www.kefa.or.krⅠ.韩国教育内容产业之现状市场现状及特点市场现状Rapidexpansionoftheeducationalcontentsindustry.Highlycompetitiveduetothelowentrybarrier.Attemptsbyforeigne-learningcompaniestopushintothedomesticmarket.

Survivalofcontentsprovidersdependsonqualityofcontents.市场特性Aggressiveexpansionsofoff-linecompaniesarmedwithfunds,prestigiousbrandnameandmarketingpower.Diversificationofcontentsnecessaryforsurvivalofonline-specializedcompanies.Establishmentofindependentprofitbasesofedutainment.-Edu-games(education+game)-Educationseasonedwithentertainingfactorssuchasanimationandmusic,andthelike.-Variousadd-onservicesforonlinemembers.www.kefa.or.krⅠ.韩国教育内容产业之现状政府方面的政策支援1.e-Learning强化教育政策A)ExpansionofeducationbyICT(Information&CommunicationTraining)

-Applicationofmorethan20%forteachingandguidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-ProvisionofvariouscontentsinaccordancewithlevelofeachlearnerB)Managementofstandardsandqualityofeducationalcontents

-Methodandguidanceofdevelopmentsandproductionofcontents(SCORM,LMS,etc.)-Establishmentofvariousstandardsrelatedtothesharingsystem(KEMmeta-data)-Qualitycontrolandinformationreinforcementtosupplybettercontents-Evaluationoftele-educationinstitutions(cyberuniversity,tele-educationinstitution)C)Constructionofonlinelife-longlearningenvironments

-Reductionofprivateeducationexpenditure,narrowinggapsinlearningamongpeopleofdifferentregionsandclasses,easingofclassifiedstructureamonguniversities,equalopportunitiesofeducationfortheunderprivilegedanddevelopmentsofhumanresources.www.kefa.or.krⅠ.韩国教育内容产业之现状2.政府主导的e-Learning强化主要制度劳动部教育部行政自治部信息通信部产业支援部“Internetcommunicationstrainingprogram”(’99)basedon『Thelaborertrainingpromotionlaw』Approvalofe-learninguniversitiesbasedon『Thelife-longeducationlaw』(‘01)Appointmentofthe‘e-Learningsupportcenter’(’03)OperationofNationalEducationInformationSystem(NEIS)‘BroadcastingandInternetlecturebyEBSofprogramsforcollegeentrance(’04)『ManagementRulesofcybereducationforcivilservants(’01)』『Thedevelopmentofonlinedigitalcontentsindustrylaw』『Thedevelopmentofe-Learningindustrylaw(’04)』www.kefa.or.kr3.教师培养方案1.构筑多媒体

Library及DB-Loadingofclubsandmodulematerialsusefulforteachers2.运作Portal和电子杂志-Totalserviceforprovisionoflearningmaterials-Flexibleoperationofthesitereflectingteachers’demands3.运作互联网教育电视台-Teachers’trainingmainlythroughclubactivities-Publicizingofeducationalpolicies4.教师远程教育-Offeringincentivesforcompletionofthecourse5.运作教育软件-DistributionofqualityeducationalS/Wdevelopedbytheprivatesector-PublicizingofqualityeducationalS/Wdevelopedbyteachers6.支持运作校园网站-Trainingforhelpingbuilhomepages-SupportfortheirapplicationswitheducationalDBⅠ.韩国教育内容产业之现状www.kefa.or.kr通过灵活的e-Learning开发优秀教育人才通过e-Learning补充和革新公立教育Integrationofdistributione-LearningbusinessesPracticaluseinpubliceducationConstructionofe-LearningclusterStrengtheningofcompetitivenessofhighereducation为了构成e-Clustering培养核心人才通过e-Learning开发职业技能通过构筑e-Community社会团结Specificationofe-LearningtrainingCenterProvidingofcustomizinge-LearningSolutionImprovementofaccessibilityoftheunderprivilegedConstructionofregionale-communities构建e-Learning政策推进Network构成e-Learning制度基础传播e-Learning精神

Constructionofinter-

ministry

cooperationsystem

Constructionofintra-ministry

cooperationsystem

Establishmentofan

e-Learning

basiclaw

Constructionofan

information

sharingsystem

Applicationofe-LearninganditstechniquesClosinggapsamongculturesGlobalizationofeLearningⅠ.韩国教育内容产业之现状4.专业人才培养www.kefa.or.kr领域

振兴方向

游戏

动画片文化出版

放送

电子

Ⅰ.韩国教育内容产业之现状5.振兴教育产业强化娱乐教育内容的创作基础并支援流通渠道的现代化文化产业的特殊化培育，活跃向海外发展PresentationofsupportprogramsforthegameindustrybyKGDISupportandpromotionofeducationalcontentsPlanningofsalestargetsinthedomesticmarketGenerationofprofitsfromthecharacterbusinessPromotionthroughconnectionwiththeanimationindustrySupportforinvestmentininfraincludingapublishingcomplexInvestigationofstatisticsandacasestudyofforeigncounterpartsbyKoreanPublisherAssociationStudyofprogramsandpoliciesbyKoreanBroadcastingInstitutePromotionofsupportprogramsforindependentproductionsDevelopmentofandinvestmentincommercialnetworksconnectingonlineandofflinebusinesseswww.kefa.or.krⅡ.娱乐教育服务的开发及商业模式

www.kefa.or.krⅡ.娱乐教育服务的开发及商务模式娱乐教育服务的概念及出现背景市场Paradigm的变化

因DigitalMobility的转换

-AnalogueDigital-有线Media

有线网络

手机Aneducationalsystemthatmaximizesparticipationoflearnersandtheneventualbenefitsofeducationbyseasoningtolearningmaterialsandprocesswithentertainingfactors(games)andmaintainstwo-wayCommunicationsbetweenlearnersandteachers.娱乐教育服务的概念娱乐教育服务的概念的出现背景www.kefa.or.krⅡ.娱乐教育服务的开发及商务模式娱乐教育服务的必要性及功效性Requiredthatlearningmaterialsbereprocessedasquicklyaspossibletocatchupwithdramaticchangesinthe‘informationsociety’.Requiredthatotheradd-onfactorsbeappliedfollowingchangeintheobjectofeducationtovisualandgamegenerations.Requirementforcombinationofverticalandhorizontaleducationalsystem.Systematicestablishmentofeducationinformationdatabase.Overcomingeducationalobstaclesrelatedtotimeandspace.Real-timefeedbackofcurrentacademicachievements娱乐教育的必要性娱乐教育的功效www.kefa.or.krⅡ.娱乐教育服务的开发及商务模式产业市场需求调查

对教育游戏的开发期望的调查结果表明作为学生家长的30岁以上及女性层的需求较高

这表明了子女教育的娱乐教育需求。各年龄层对娱教游戏开发的期望值10.8%7.1%6.0%11.0%22.4%23.7%9-1415-1920-2425-2930-3435-39男女分别对娱教游戏开发的期望值7.2%18.9%

男性

女性www.kefa.or.krⅡ.娱乐教育服务的开发及商务模式学校教育企业教育特定领域(模拟)Anefficientcombinationoflearningcourseswithgames.

ExperiencesandknowledgeinspecialareasUnderstandingvariousphenomenaineverydaylivesElementary&

Middle,High

Student

-Asthma

managementgameDiabetes

managementgameSmokingpreventionFirefightinggame

AdultsAirlineroperationJudiciarysystemCourtroomSimulationUniversitymanagementManagementofhome

&shop

Teachemployeeshowtomakerightdecisionsundervariouscircumstances.Trainingofoutsiders

(customers,

contractors)/trainingofcustomerserviceandcompanypoliciesSecurityactivities/budgetofamunicipalcorporationEducationofconsultingskills/Trainingofcustomerserviceandvocationalability/developmentofpublicpoliciesTrainingofsalespersonnel/jobskills/gamesofteamworktraining

KidsIntelligencedevelopmentgames教育内容教育内容开发及领域www.kefa.or.krⅡ.娱乐教育服务的开发及商务模式娱乐教育服务模式的类型服务领域主要内容特点教育内容

向300万会员提供教育内容服务

与30多家企业开展e-Business教育产业的所有领域的

网络化多媒体

制作并普及CD-ROMTitle

世界上第一个在线CD-ROM服务与网络公司合作利用宽

带网传送CD-ROM,Video内容软件

开发PC、Console、手机学习软件

提供脱线在线服务提供在线娱教游戏

(英语，数学，科学)游戏

向100万会员提供益智类在线游戏服务

与专门教育企业合作,游戏化教课内容与教育机关合作，提供游戏化的学习课本校院教育

提供在线视频讲课

教育内容卫星传播www.kefa.or.krⅡ.娱乐教育服务的开发及商务模式成功商务模式分析学习内容

服务终身教育Portal教育内容

根据内容可制造许多种商业模式

例)学习,品德,智力开发,语言等等嫁接娱乐因素扩大利用人群(家属)构筑教育电子购物商场教育内容Infants,primary&secondschoolers,Univ.Students,adultsShareTotalmarketshare:40%Marketshare&growthrateCategoriesGamedeveloper

+Educationserviceprovider

forproductionofgamesGrowthrate

Up7.9%thisyearOptimaleducationalcircumstancesandlearningeffectsthroughconnectionofOn/offlinelearningsystem.www.kefa.or.krⅢ.娱乐教育产业的前景www.kefa.or.krⅢ.娱乐教育产业的前景追求方向娱乐教育产业的开发趋势应成为纵向、横向、多角度的文化产业融合企业的发展方向应是消费者需求及内容开发的最大化公共机关追求方向教育机关家庭企业娱乐教育产业

Equalopportunityofeducations

EffectivetrainingofHR

Reductioninprivateeducation

expendituresthroughimproved

system

Valuesandcreativeservices

Equalopportunityofeducation

EffectivetrainingofHRs

Settlementofsystematiceducation

Reductionofprivateeducation

basedondiversifiededucation

Improvementinhouseholdeconomy

Developmentofspecialized

contentsCreativeimagination

+

contents+Graphic,engineering+Educationalideas

=on&offlineproducts

Commonbenefit,efficiency

andsustainabilitywww.kefa.or.krⅢ.娱乐教育产业的前景提高竞争力的战略主要趋势产业环境的变化强化战略Online,DigitizationGlobalizationIntegrationIntensifiedcompetitioninworldmarketTrendsofgrowingbiggerandcomplex

Sophisticationofserviceactions