北京语言大学 18秋《英语商务通论》作业4满分答案

18秋《英语商务通论》作业4

Whowillbuysecurities?

A.speculatorsforquickgains

B.investorsforlongtermreturn

C.thosewhoareacombinationofspeculatorsforquickgainsand

investorsforlongtermreturn

D.thosewhohavealotofmoney

正确答案:ABC

Retailersinclude___.

A.departmentstores

B.hypermarkets

C.specialtystores

D.vendingmachines

正确答案:ABCD

Themostcommonchannelsofdistributionare___.

A.wholesalers

B.retailers

C.agent

D.brokers

正确答案:ABCD

Theintangibleattributesofaproductarereferedtoas___.

A.price

B.reputationofthemaker

C.theafter-saleservice

D.themachineitself

正确答案:ABC

Soleproprietorshipsconcentratein___.

A.restaurants

B.streetcornergrocerystores

C.florists

D.beautysaloons

正确答案:ABCD

___arethemajormodesoftransportationformerchandise

A.rail

B.truck

C.pipeline

D.water

正确答案:ABCD

Currencyismainlymadeupof___.

A.papermoney

B.metalcoins

C.fine

D.creditcard

正确答案:AB

Therearetwotypesofadvertising___.

A.productadvertising

B.institutionaladvertising

C.indooradvertising

D.outdooradvertising

正确答案:AB

theappraisersmayuseoneoracombinationofthefollowingmethods:

A.ratingscale

B.employeecomparison

C.freeformessay

D.critical-eventessay

正确答案:ABCD

Thehierarchyofhumanneedshas___.

A.physiologicalneeds

B.securityneeds

C.socialneeds

D.self-actualizationneeds

正确答案:ABCD

Thestrategyisbasedonaconceptcommonlyreferredtoasbehaviormodification,

developedbyB.F.Skinner.

A.错误

B.正确

正确答案:B

Acopyrightisaname,wordorasymbolthathasbeenregisteredbytheownerfor

identifyingitsproductline.

A.错误

B.正确

正确答案:A

Themajordisadvantageofon-lineadsisthat,duetothelimitedscreenspaceof

computermonitors,manyofthemaretoosmall.

A.错误

B.正确

正确答案:B

Accordingtotheeconomictheoryofsupplyanddemand,priceissetwheresupplymeets

demand,andthispriceisreferredtoastheequilibriumprice.

A.错误

B.正确

正确答案:B

Toformacorporation,atleasttwoincorporatorsareneeded.

A.错误

B.正确

正确答案:A

Foroperationalandsupervisorymanagers,technicalskillsaremoreimportantbecause

theyarethepersonswhousesuchskillsmostoften.

A.错误

B.正确

正确答案:B

Comparedwithothertypesofstores,generalstoresofferwiderselectionsand

specialisthelptocustomers.

A.错误

B.正确

正确答案:A

Speculatorswillbuyastockorabondforlong-terminvestment.

A.错误

B.正确

正确答案:A

Moneyactsasaunitofaccountbecausewecanuseittomeasuretherelativevalue

ofgoodsandservices.

A.错误

B.正确

正确答案:B

PriceLiningStrategy,alsocalledps