沃尔玛的英文介绍课件

Wal-MartStores,Inc.Thecompany’slogoWal-MartStores,Inc.ThecompanCorporationInformationAboutWalmartGlobalWalmartStores,Inc.wasfoundedbyAmericanretaillegendMr.SamWaltoninArkansasin1962.Today,withover2.1millionassociatesworldwide,Walmartoperatesmorethan8,400unitsin15countriesunder55differentbanners,andservesmorethan200millioncustomersperweek.Walmarthad$405billioninannualsalesinfiscalyear2010(FYE10,Feb.1,2009toJan.31,2010).Thecharitablegivingnumbersincludingcashandin-kindgiftswasmorethan$512millioninFYE10,a20%increaseoverthepreviousyear’sgiving.In2010,WalmartregainedtheseatatthetopoftheFortune500,andrankedfirstamongretailersinFortuneMagazine’s2010MostAdmiredCompaniessurvey.AboutWalmartChinaWalmartenteredtheChinesemarketandopeneditsfirstSupercenterandSam’sClubinShenzhenin1996.Currently,WalmartoperatesanumberofstoreformatsinChinaincludingSupercenters,Sam’sClubs,andNeighborhoodMarkets.AsofAugust5,2010,Walmarthad189unitsin101cities,andcreatedover50,000jobopportunitiesacrossChina.CorporationInformationAboutWBusinessCategories

TherearefourBusinessCategoriesofWal-Mart:

Wal-MartSupercenter

SAM'SCLUBWal-MartStoresWal-MartNeighbourhoodMarketNowtherearetwocategoriesofWal-MartinChina:Wal-MartSupercenter&SAM'SCLUB.BusinessCategories

ThereareWalmartDiscountStores

WalmartSupercentersWalmartNeighborhoodMarketsMarketsideOurfounder,SamWalton,openedhisfirstWalmartdiscountstorein1962.Today,thereare750storesofferingapleasantandconvenientshoppingexperienceacrosstheUnitedStates.Thesizeofanaveragestoreis108,000squarefeet.Eachstoreemploysabout225associatesOurSupercentersweredevelopedin1988tomeetthegrowingdemandforconvenient,one-stopfamilyshoppingfeaturingourfamousEveryDayLowPrices.Wesaveyoutimeandmoneybycombiningafullgroceryandourgeneralmerchandiseunderoneroof.NeighborhoodMarketsofferaquickandconvenientshoppingexperienceforcustomerswhoneedgroceries,pharmaceuticals,andgeneralmerchandiseallatourfamousEveryDayLowPrices.Firstopenedin1998,therearenow181NeighborhoodMarkets,eachemployingabout95associates.Atypicalstoreisabout42,000squarefeet.Openedin2008,Marketsidestoresaresmallcommunitypilotgrocerystoresspecializinginfresh,deliciousmealsatgreatprices.Inourstores,customerscanshopforavarietyoffreshingredients,restaurant-qualitypreparedmealsandtheireverydayfavoritenationalbrands-evenfreshlybakedbreadsandawideassortmentofwines.WalmartDiscountStoresWalmarTheWal-MartCultureWal-MartStores,Inc.wasfoundedonprinciplesdevelopedbySamWalton.Theseprinciplescarriedouteverydaybyhard-workingandfriendlyassociateshavecreatedauniquecorporateculturethatiskeytoWal-Mart'scompetitiveedge.

ThebasicbeliefsguidingWal-MartStores,Inc.are:ThreeBasicBeliefsRespectfortheIndividualEveryassociate'sopinionisrespected.Managersareconsidered"servantleaders"whohelpnewassociatesrealizetheirpotentialthroughtraining,praiseandconstructivefeedback.An"opendoor"managementphilosophyencouragesassociatestoraisequestionsandconcernsinanopenatmosphere.ServicetotheCustomerThecustomeristheboss.EverythingpossibleisdonetomakeshoppingatWal-MartandSAM'SCLUBafriendly,pleasantexperience.The"Ten-FootAttitude"meansthatassociatesaretogreeteachpersontheysee.The"SatisfactionGuaranteed"refundandexchangepolicyallowscustomerstobefullyconfidentofWal-MartandSAM'SCLUB'smerchandiseandquality.StriveforExcellenceWal-MartandSAM'SCLUBassociatesshareanexceptionalcommitmenttocustomersatisfaction.Atthestartofeachday,storeassociatesgatherfortheWal-MartorSAM'SCLUBcheerandreviewsalesfromthepreviousday,aswellasdiscusstheirdailygoals."TheSundownRule"requiresacontinualsenseofurgency,withquestionsaskedinthemorningansweredbeforetheendoftheday.TheWal-MartCultureWal-MartHistoryThebirthofdiscountretailingMostpeoplethinkdiscountretailingbeganin1962–theyearthatKmart,Target,andWalmartfirstopened.Butactually,thechainofvarietystoresSamWaltonownedduringthe1950sfacedstiffcompetitionfrommanyregionaldiscountstores.1962–WalmartbeginsBeforeopeningWalmart,Samtraveledthecountrystudyingeverythinghecouldaboutdiscountretailing.HebecameconvincedAmericanconsumerswantedanewtypeofstore.Trustinghisvision,SamandhiswifeHelenputup95percentofthemoneyforthefirstWalmartstoreinRogers,Ark.1972–WalmartgoespublicDiscounterssuchasKmartquicklyexpandedinthe1960s,whileSamonlyhadenoughmoneytobuild15Walmartstores.In1972,WalmartstockwasofferedforthefirsttimeontheNewYorkStockExchange.Withthisinfusionofcapital,ourcompanygrewto276storesin11statesbytheendofthedecade.The1980s–WalmartcomesofageIn1983,thefirstSam’sClubmembers-warehousestoreopened.ThefirstSupercenteropenedin1988,featuringacompletegrocery,and36departmentsofgeneralmerchandise.By1989,therewere1,402Walmartstoresand123Sam’sClublocations.Employmenthadincreasedtenfold.Saleshadgrownfrom$1billionin1980,to$26billion.The21stcentury–oneofthemostsuccessfulretailersintheworldToday,8,650storesandclublocationsin15countriesemploymorethan2millionassociates,servingmorethan176millioncustomersayear.Ourhistoryisaperfectexampleofhowtomanagegrowthwithoutlosingsightofyourvalues.Ourmostbasicvaluehasalwaysbeen,andalwayswillbe,customerservice.HistoryThebirthofdiscountrSpecialPeople

TheFounderofWal-Mart:SamWaltonIfjudgedbyappearanceSamWaltonwasaveryordinaryman.HewasraisedintheDepressionyears,andservedinthearmyduringWorldWarII.Itwashe,whofromhumblebeginningsbuilttheworld'smostadmiredretailorganization