亿动广告传媒

Madhouse!Inc.

亿动广告传媒China’sMostIntelligentMobileAdNetworkOctober16,20061Madhousehasservedatotalof58millionimpressions,with39millionimpressionsservedinSeptemberaloneMediaBuyingAgenciesAdAgenciesAdvertisersMadhouseServicesOverview

AllianceCarrierMediaOn-DeviceClientMedia2Note:Targetingcriteriaincludebycity,bycarriersub-brand,byhandsetmodel,andbytimeEffective&TargetedMobileMediaBuyingUseIntelligentlywithTargetedADServing

Step3.MADServingintelligentlyservesadifferentadtothesamesitebasedonuserprofile(i.e.,Althoughtheyareonthesamesite(WAPTX),BusinessUserAseesaBMWad,whileShanghaiStudentUserBseesaCokead)Step2.MADServinganalyzeshandsetinformationtorecognizethatStudentUserBhascomeontothesiteandcallsuprelevantdatabaseinfoStep2.MADServinganalyzeshandsetinformationtorecognizethatBusinessUserAhascomeontothesiteandcallsuprelevantdatabaseinfoStep1.BeijingBusinessUserAvisitsStep1.ShanghaiStudentUserBvisitsthesame3OptimizingAdVersionstoAdPositionsAdVersion3AdVersion2AdVersion1AdVersion4AdVersion5AdVersion6Day1Day2Day3AdversionsOptimizedInventoryTimePeriodNewAdVersionsRotationAccumulatedOptimizedInventoryNewAdVersionsRotation……FullyOptimizedInventory……Note:PerformanceoptimizationisachievedautomaticallybyMadServing,whichdeterminesthebestcreativeadversiontoprojectontothebestadpositionthroughconstantlyrotatingandtestingnewcombinationsMadServingAdPerformanceOptimizationTimePeriodTimePeriod4CapsbyTimeUnit:Day/Week/Month/CampaignPeriodFrequencyCapMediaBuyingModels:byimpression,byclick,byaction…………MadServingFrequencyandContentCapsMadServingsupportsmultiplepricingmodelsFixedlocation/timepurchaseCPM(costperthousandimpressions)withreal-timemonitoringCPC(cost-per-click)withreal-timemonitoringCPA(cost-per-action)withfollow-onreportingFilloutasurveyDownloadaprogramorcouponCallahotlineMadServingenablesadvertiserstosetlimitsonthenumberoftimesindividualsviewads,i.e.,onceperday,3timesperweek,3timespercampaign5DetailedAnalyticalCapabilitySystemWideMacroAnalysisCampaign-SpecificAnalysisAdVersionAnalysisAdPositionAnalysisMadServing—ReportingVisitorbreakdownbyprovinceVisitorbreakdownbyhandsetbrandVisitorbreakdownbycarriersub-brand6Jan-May2006%ofTotalbySiteCarrierTrafficRepresentsonly12%ofTraffic7MadNetworkPartnerMediaSitesPartneredasanagentwithFractalist,whichrepresentsChinaMobile’sOfficialMonternetPortaltoadvertisers

Representsnearlyallmajortoadvertisers,aswellasspecializedsiteswithspecificcontentandusergroups8SMS“coke”to50120TVNewspaperMagazineRadioOutdoorStep1:AllmassmediacampaignscanincludeCokeSMS“DomainName”Step2:UsersendsSMS50120Step3:ThesystemsendsaninteractiveSMSmenuforuser’sfurtheractionsWelcometoiCoke:PleaseReplyto:AccumulatepointsCheckaccountbalanceVisitiCokeMobileSiteRescueSHERegisterandbecomeaiCokememberReply1:PleasereplyandenterthePINCodeReply2:HelloAlex:Youhave12,345pointsforredemptionReplyR:tocheckprizesforredemptionA:toaccumulatepointsW:tovisitiCokesiteReply3:GetxiCokepointseverytimeyouvisitIcokemobilesiteMadSolutionsCross-mediaCampaigns9MADServingTargetedSMS/MMSBaoDaoMADNetworkBaoDaoMobileMarketingFrameworkOtherMediaNewCustomerAcquisitionNewCustomerAcquisitionBaoDaoOpticalCRMcustomerdatabaseofover1millionphonenumbers10BaodaoOpticalCaseStudy–Buy3Get1FreeBaodaoOpticalpusheda“Buy3Get1Free”disposablelenspromotionviaUserscanredeemthephonecoupondirectlyatanyofBaodao’sover400chainstoresOfthe30,000usersthatreceived,6,500usersvisitedtheBaodaomobilesite,fora22%responserateBaodaoOpticalBuy3Get1FreePromotionEyeExamTotakethetest,firstholdyourphoneanarm’slengthawayfromyoureyesStartEyeExamE0.311CrossMediaMobileMediaCrossMediaSMSOrMobileMediaBuyPrintADTV/RadioInternetADWAPSiteIn-StoreExperienceOnlineExperienceOff-LineExperienceBaodaoMobileMarketingPlatform&FlowMMSPushBaodao12ManagementTeam

JoshuaMaa,CEO&Founder

FormerFoundingCEOofRockMobileCorporation,GreaterChina'sleadingMobileMusicEntertainmentServiceProvider,andEVPofTOMOnline,China'slargestWirelessValue-AddedServiceProviderbyrevenueXiaRongrong,VP,BusinessDevelopment

RongRongleverages11yearsofChina-basedprofessional4AAgencyexperience,risingtoGroupAccountDirectorOgilvy&Mather,servingkeyclientsincluding:ChinaMobile,Unicom,Motorola,Jeep,andIBMNelsonHuang,CTO

BeforeservingasChiefArchitectforBeijing-based8laOnlineMusic,Nelsonledatechnicalteamofover100peopleasCTOofpAsia(Inforian),theformerChinaInternetcommunityandcommerceleader,offeringtheCICQinstantmessagingplatformandthethefirstandlargeste-auctionsitethen.

Craig