浅析商务英语信函的礼貌原则毕业答辩

ThePolitenessPrinciplein

BusinessEnglishletters浅析商务英语信函的礼貌原则1浅析商务英语信函的礼貌原则毕业答辩CONTENTSIntroductionVocabularystrategyunderpolitenessprincipleSentencepatternunderpolitenessprincipleAspectsnotedunderthepolitenessprincipleConclusion2浅析商务英语信函的礼貌原则毕业答辩IntroductionPolitenessisthelubricantofinteractionbetweenpeople,andthebridgeofinterpersonalcommunication,alsosymbolofhumancivilization.AnimportantpointinpolitenessprincipleisYou-orientedattitude,whichisgivenpriorityto"theother"attitude,meaningtothinkfromeachother'spointofview,imagineeachother'sproblemsandsituationandtoconveytheiropinionsappropriatelyaccordingtotherequirementsoftheotherparty.Itcanalsobeunderstoodthatjoiningtheemotionalfactorsinconsiderationforothers,asfaraspossibleputtheotherperson'sinterestsinthemainpositionwhenweareintherationalbusinesstransactions.3浅析商务英语信函的礼貌原则毕业答辩1.1TactMaxim1.2GenerosityMaxim1.3ApprobationMaxim1.4ModestyMaxim1.5AgreementMaxim1.6SympathyMaximInanutshell,TactMaximistomaketheothermorebenefitandlesshurt.Tolearnthetranspositionthinkingincommunication,weshouldtrytounderstandeachother'sthoughtsandfeelings.GenerosityMaximrefersto“thelesslettheirownbenefit,themorelettheirowndisadvantage.”Inbusinessactivitiestherewillhaveinevitablemisunderstandingsandunpleasantoccurrence,atthistimecommunicationshouldbecarriedoutinafriendlyandpeacefulway.Itrequirespraisingtheotherparty,theother'sstrengthandcredibilityasfaraspossible.Therespectsuchasproductsorprovideservicescanhelpgiveasincerecompliment,whichbringpositiveeffectintradecooperationofbothsides.ItisinexactlylinewithChineseculture:“Raiseother’sprinciples,belittleone’sown.”Thatmeansinbusinessactivities,thereisnotanexaggerationofthecompany'sproductsandservices,needtoobjectivelyevaluate.Itreferstoresolvetheirdifferencesandincreasebothsidesoftheagreementasfaraspossible.Ifbothtradesideswanttocooperatesuccessfully,wemustunderstandeachotherandtrytoseekthemaximumagreement,alsofadeouttheirdifferences..Thisprinciplereferstothesessionoftwosidesshouldestablishafriendlyrelationshipandmutualtrust,reducethedislikeanddistrusteachother,soastoincreasemutualsympathy.4浅析商务英语信函的礼貌原则毕业答辩Vocabularystrategyunderpolitenessprinciple5浅析商务英语信函的礼貌原则毕业答辩PositivesignificancewordsCorrectmodalverbsLanguageisthecarrierofinformation.Aletterofattentivelychooselanguagecanexpressnotonlytheliteralmeaning,butalsocanpassanemotion,whichreflectsthepolitenessandconsideration.Abusinesslettershouldchoosesomewordswithpositiveemotionalmeaningssuchaspleased,satisfy,obliged,welcome,etc.Itcanmakeeachotherhappy,whichisbeneficialtobothsidesofthecooperation,especiallyinlettersaboutarrears,complaints,claims,evenifthewrongwedon'thave,alsowanttodoanypositiveeffortstotheotherparttogetaffirmationandpraise,beingpolite.Becausemostbusinessletterscontactsareconsultationsorpublicconsultation,ofteninvolvesthedesire,promise,approval,proposals,urge,questionorcomplaint,rejection,argumentsandquery,condemned,etc.,sothemodalverbsareusedfrequentlyinEnglishbusinessletters.Properusageofmodalverbscanoftenmakethetoneofthesentencemoremoderate,makeeachothereasytoaccept,toachieveidealagreement.6浅析商务英语信函的礼貌原则毕业答辩SentencepatterncharacteristicsunderpolitenessprincipleSixpolitenessprinciplesisthepreconditionoflettersandvocabularyisabrick,butthefinalletterstillneedtousecompletesentencestoexpress.Roughlyspeaking,thetoneistheattitudeoftheauthor,withhisemotionandintentionrelatedthroughthechoiceofwords,thearrangementoftheordertoachievedifferentemotionsandtonetheauthorwantstoexpress(Zhuguiping,2012:G43).InBusinessEnglishletterwriting,friendlytoneishelpfultogivereadersakindofpoliteimpression,thusmakingeffectivebusinessEnglishletterwriting.7浅析商务英语信函的礼貌原则毕业答辩3.1UsethepassivevoiceAlthoughusingactivevoicecanexpressmorepowerfulinEnglishbusinessletters,thepassivevoicehasahigherdegreeofcourtesy.Becauseitdoesnotemphasizetheactionoftheinitiator,thespokenwordisnotimposedontheotherside,sothatrequestsoundsmoremodestandpolite.3.2UsequestionsentencepatternsQuestionsentenceistoexpressarequestoracommandbyaskingothers'abilityorwillingness,thanusedirectstatementsorpositivewordstoexpresscommandmoretactful,thusmakingthetonebecomesindirect,unobtrusive.3.3UseconditionssentencepatternComparedusingconditionssentencepatternwithquestionsentencepatterns,theonlydifferenceliesingettingridofthecompositionofthreateningfacewhenusingconditionssentencepattern,sothatthetonebecomemorefriendly.Inaddition,theconditionsofsentencepatternscanmakeitsadvicetentativenature.3.4UsingthesubjunctiveSubjunctivecantactfullyandpolitelyraisedhopesorcomments,makethesentencemoretactfully,withmoreroomforconsultation,moreconducivetoreachingtradeagreement.8浅析商务英语信函的礼貌原则毕业答辩AspectsnotedunderthepolitenessprincipleDuetoaboveall,welearnbasicformingofbusinessEnglishletter,buttherearesomeaspectsneedtopayattentionto.9浅析商务英语信函的礼貌原则毕业答辩4.1EqualstatusforbothpartiesIntheprocessoftradenegotiations,whetherlargecompaniesorsmallcompanies,shouldberequiredtofollowtheequality,theprincipleofmutualbenefit.

Inforeigntradecorrespondence,tradenegotiationsbetweenthetwosidesshouldbeestablishedonthebasisofequalityandmutualbenefit,toshowpoliteness.4.2AffinityforchoosingwordsPeaceandfriendshipoftheenvironmentisthemainconditionofnegotiation.Ofcoursethereisastrongaffinitythatwillbringsomeadvantages,butthechoiceofwordsisalsoveryimportant.Euphemismmakesiteasierforpeopletoaccept,ontheotherhand,thestrongcoldwordswillwasteoureffort.Eachletterofcorrespondenceisacommunicationbetweenthesenderandthereceiver.4.3CommunicationindifferentculturalbackgroundPolitenessisaffectedbyculturalfactors,suchashistory,geography,lifestyle,religiousbeliefandotherconstraints.Thecharacteristicsofdifferentculturalgroupshavedifferentculturalvalues.Theirsensitivityisthepolitenessone,alsocertainlyhavedifferentunderstandingtonotpolitemethods.

10浅析商务英语信函的礼貌原则毕业答辩ConclusionThepolitenessprincipleofbusinessEnglishletterisacommonrequirementofinternationaleconomic.Itscoreisallforthesakeofeachother.Businessletterisnotonlyusedforthemediumofcommunicat