KIBO无头电商指南报告

20227/25 20227/25 新建文本文档Hmlfile:///F:/file:///F:/桌面/报告审核/新建文本文档Hml #/2220227/25 20227/25 新建文本文档.html1/221/22file:///F:/桌面/报告审核/新建文本文档.html

CKIBOEverythingYouEverWantedtoKnowAboutHeadlessCommerce...butwereafraidtoaskCKIBOEverythingYouEverWantedtoKnowAboutHeadlessCommerce...butwereafraidtoaskIntroductionTheBusinessCaseforHeadlessEVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCEDefinitionsABriefHistoryofeCommerce(or,WhyHeadlessistheFuture)HowtoEvaluateHeadlesseCommercePlatformsHowtoImplementaHeadlessSolution(astep-by-stepguide)IntroductionTheBusinessCaseforHeadlessEVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCEDefinitionsABriefHistoryofeCommerce(or,WhyHeadlessistheFuture)HowtoEvaluateHeadlesseCommercePlatformsHowtoImplementaHeadlessSolution(astep-by-stepguide)ConclusionTheRoleofAPIsTableofContents20227/25 20227/25 新建文本文档Hml川己:/件:/桌面/报告审核/新建文本文档川己:/件:/桌面/报告审核/新建文本文档Hml 2吊GREATERDESIGNFLEXIBILITYLESSHOSTINGANDDEVELOPMENTHEADACHES,and,mostimportantly,吊GREATERDESIGNFLEXIBILITYLESSHOSTINGANDDEVELOPMENTHEADACHES,and,mostimportantly,Headlesscommerceisnolongerthepreserveoftechenthusiastsandcoders.Fromtinyonlinestorestothebiggestretailenterprises,itseemseveryonewantstogoheadless.Andwithgoodreason-headlesscommerceoffersonlineretailersseveralbenefitsTonameafew：RICHERDIGITALEXPERIENCESFORYOURCUSTOMERSThislastpointiscrucialAccordingtoP'.VC.oneinthreeconsumerswillwalkawayfromabrandafterjustonebadcustomerexperience.IImplementedproperly,headlesscantransformyouronlinebusinessandhelpdefineyourbrand'sfutureButwhilethereisnodoubtthatheadlesscommercemarksamajorbreakthroughintheworldofonlineretail,fortheuninitiated,gettingyourhead(excusethepun)aroundthetechnologycanfeellikeahugechallenge.Ifyou'relookingintoheadl«sscommerceforthefirsttimeyouprobablyhaveahostofquestions：WHATDOALLTHETECHNICALTERMSACTUALLYMEAN?HOWWILLGOINGHEADLESSBENEFITMYBUSINESS?HOWDOIEVALUATEDIFFERENTHEADLESSSOLUTIONS?WHAT'SINVOLVEDINMIGRATINGTOAHEADLESSPLATFORM?Weveproducedthisguidetoanswerthesequestionsandmore.Itwillgiveyouaclearunderstandingofwhatsinvolvedinheadlesscommercetheknowledgeyouneedtoevaluatedifferentheadlessoptionsandwillhelpyoudecideifheadlessisrightforyourbusiness.3EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCE2022f7/25 2022f7/25 新建文本文档.html川己:/件:/桌面/报告审核/新建文本文档川己:/件:/桌面/报告审核/新建文本文档.html 2EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCETheworldofheadlesscommercecanseemdauntingwithtechnicallanguage.Butonceyouhaveanunderstandingofwhatthewordsandphrasesmean,theconceptsarealoteasiertogetyourheadaround.Herearesomedefinitionsofkeyterms：HEADLESSHeadlesscommercereferstothepracticeofseparatingthefrontendandbackendpartsofyour©CommerceoperationThebackendfunctionsareEVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCETheworldofheadlesscommercecanseemdauntingwithtechnicallanguage.Butonceyouhaveanunderstandingofwhatthewordsandphrasesmean,theconceptsarealoteasiertogetyourheadaround.Herearesomedefinitionsofkeyterms：HEADLESSHeadlesscommercereferstothepracticeofseparatingthefrontendandbackendpartsofyour©CommerceoperationThebackendfunctionsarehandledbyanentirelyseparatelayerfromthecustomerexperiencefrontendAsthetwolayersareseparated,thebackendiswrthoutafrontendhead'.API(APPLICATIONPROGRAMMINGINTERFACE)Ifyouhavetwoprogramswrittenindifferentlanguages(forexampleyourstorefrontandthebackendeCommerceplatform),theywonthaveacommonframeofreferenceandsoareunabletointeractwitheachotherAPIvidingastandardinwhichbothprogramscantalk'toeachotherInthisway,APIscanrelaymessagesfromoneprogramtoanother,withthemessagescontaininginstructionsonhowtoamendupdateordeletedataVUE.JS,ANGULARJS,ANDREACT.JSJavaScriptisaprogramminglanguagethatworkswithHTMLandCSS(thelanguagesthatallwebsitesarewrittenin).ProgrammersuseJavaScripttomakepagesmoreresponsivetousersasitgivesdevelopersmoreflexibilitytocreateinteractivecomponentsofasite.It'sthisflexibilitythathasmadeJavaScriptlanguagespopularwithfrontenddevelopersVuejsAngularJS.andReactjsareJavaScriptframeworksThatistheyarecollectionsofbundledJavaScriptcodethatdeveloperscanuseasprogrammingshortcutsthatprovideafoundationonwhichtomakefast,responsiveandinteractivefront-endapplications.SOFTWAREARCHITECTURELiketheelementsofdesignthatareusedtobuildphysicalstructures,softwarearchitecturereferstothelayoutofasystemandtheprinciplesunderpinningitsconstructionThereareseveraldifferentwaystoconfigureacomplexsoftwaresystemlikeheadless.Howitperformsindifferentscenarioswilldependonhowthesystemisarchitected.BACKENDAllthebehind-the-scenesfunctionsthatareneededtomakeyoursiteorstorefrontrunsmoothtycartproductinformation,inventory,etcFRONTENDThepartofyouronlinebusinessthatyourcustomersinteractwith.Notjustyoursite,butthewholedigitalexperiencemobileappin-storekiosks,loTdevices,etc.DefinitionsMONOLITHICECOMMERCEAneCommercesolutionwithnoseparationbetweenthefrontendandbackend.Inamonolithicarchitecture,thedifferentfunctionsandservicesarehardcodedtogether,makingthemhardtodisentangle.MODULARSomeheadlessplatformsofferservicesonastandalonebasis,meaningyoucantakeoneormoreserviceswrthoutbeingtiedintoahugesoftwaredeploymentItbringsextraflexibilityasamodularplatformdoesn'thavetobeimplementedwholesale,butcanbedoneinstagesaccordingtoyourneedsMICROSERVICESThebuildingblocksofalltheeCommerceservicesyoursitehasMicroservicesaremodulesbrokendowntothesmallestunitoffunctionality.UsinganAPItoexposeamicroservicetoyourfrontendenvironmentmeansthatyouonlytakethespecificfunctionalityyouneedfromthebackend.COMPOSABLEInadditiontoseparatingthefrontendfromthebackend,headlessallowsseparationofbackendservicessotheycanbeusedindependentlyofeachother.Ifyou'retakingthisapproachtobuildingyourtechstack.You'renotlimitedtooneprovider,language,orframeworkandsocancompose'yourowneCommercesolutionoutofdisparateelementsCORECOMMERCEAccordingtoGartner,thesearethefunctionsthatalleCommercebusinesseswillneedtohaveinplacetobeabletooperateandeverycommerceplatformshouldprovideMakingsureyourheadlesscommercesolutionhasanoutstandingcatalog,searchbasket,promotions,payment,andcustomeraccountisessentialtotheevaluationprocessCMS(CONTENTMANAGEMENTSYSTEM)This,asthenamesuggests,isarepositoryforstoringorganizingtagging,andarrangingallthecontentyouneedforyoursite(plusyourmobilesite,devicesin-storekiosksetc).AlthoughCMSsprovideabackendfunction,theyareoftenaccessedandmanagedviaaWYSIWYG(WhatYouSeeIsWhatYouGet)pageeditororbuilderMoresophisticatedCMSswillcomewiththeirownbuilder,butmanyCMSsarestandaloneandwillrequireintegrationwithanother3rd-partybuilder5EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCE

Toproperlyexplainthesignificanceofheadlesscommerceandwhyitmakessensefortoday'sonlineretailers,weneedtotakealookathoweCommercehasdeveloped.Onlineretailinghasgonefromarelativelystraightforwardextensionofbrickandmortarstoresintothedynamic,multichanneldriverofbrandidentityandimmersivedigitalexperiencethatitisnow.Alongtimeago.aroundtheyear2000,retailerswerewakinguptothepossibilrtiesofsellingtheirproductsonlineInthisdistantpast,thewaycompaniesthoughtaboutonlineretailwassimplisticbytodaysstandards.Early©CommerceproviderscateredtobusinesseswhosoldtheirproductsthroughadesktopsitewithadedicatedwarehouseattachedtoitAssuch,theyweremonolithicindesign,gearedtowardssupportingasinglewebsite,andfocusedonthelogisticsofasimplewarehouseA'toconsumerBfulfillmentmodel.ABriefHistoryofeCommerceDigitalexperienceandtheriseofeCommerceplatformsABriefHistoryofeCommerce20yearslater,andtheonlineretaillandscapehaschangedalmostbeyondrecognitionAsbrandsandretailershavesoughttomeetanonlinegenerationwheretheyspendmostoftheirtime,andtechnologicalinnovationhascontinuedapace,therehasbeenaproliferationofchannels.Frommobileappstoin-storekiosks,brandsnowexistinanomnichannelworldwithapremiumonprovidingoutstandingdigitalexperiencesacrosstouchpointsThelinearmodelthatsawacustomerlandingonasiteandclickingthroughthestepstoeventuallymakeapurchasehasbeenreplacedbyadesiretoprovidecustomerswitharich,cross-channeldigitalexperience.Theseexperiencesinvolveeverythingfrompersonalizedproductrecommendationstovideoguidestotargetedreminders.And,increasinglytheboundariesbetweenonlineandofflinearebecomingblurredwithcustomersexpectingserviceslikeclick-and-collectasstandardOnereportestimatesthatUSshoppersspent$72.46billiononclick-and-collectin2020.AnewbreedofeCommerceprovidershassprunguptocatertothisomnichannelworldwherethefrontendrequirementsaregettingincreasinglycomplex.EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCE2022f7/25 2022f7/25 新建文本文档.html川己:/件:/桌面/报告审核/新建文本文档川己:/件:/桌面/报告审核/新建文本文档Hml 2FrontenddevelopershaveadoptedawiderangeofprogramminglanguagestomeetdigitalexperiencechallengesWhetheritsVueReact,orAngular,alltheselanguageshavetheirownecosystemofdevelopers,requirements,andstandardsItnowmatterswhatlanguageyourfrontendexperienceisbuilton.EnterheadlesscommerceTheoldgenerationofmonolithiceCommerceplatformsweredesignedwithafrontendandbackendthatwerecompletelydependentononeanotherAsthefrontendlayerwashardcodedtogetherwiththebackend,itwasdifficulttoseparatethem.AstheneedsofonlineretailhaveevolvedtoaccommodatedifferentfrontendlanguagesmonolithicprovidershavetriedtoadaptbysawingoffthetoplayerandbuildingAPIs(moreontheselater)toconnecttheirbackendwithwhateverfrontendframeworktheircustomersareusing»>®\/Butbehind-the-scenestheservicesthattheseprovidersofferarestillintertwinedwitheachotherinwaysthatcanbedifficulttountangle.It»>®\/ThisisaproblemforbrandslookingtoheadlesstoprovidethemwithamoreagilecomposabletechstackLuckily,thenewbreedof©Commerceplatformsaredesignedwithaheadlessarchitecture,providing©Commerceservicesthataredesignedfromtheirinceptiontobeagnosticaboutthelanguagethefrontendsiteisbuilton.Thebackendisacompletelyseparatelayerfromthefrontend.andthetwocommunicateviaAPIsThebestoftheseplatformsaremicroservices-based.meaningtheycanofferretailersarangeofservicesonastandalonebasisThesemicroservicesarelinkedtoeachotherandtothefrontendbyAPIs,simplifyingthearchitectureofyouroveralleCommercesolution.7EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCE2022f7/25 2022f7/25 新建文本文档.html川己:/件:/桌面/报告审核/新建文本文档川己:/件:/桌面/报告审核/新建文本文档.html 2EVERYTHINGYOUEVERWANTEDTOKNOWABOUTOftenofferedonamicroservicesbasisAsthewholesystemishardcodedtogether.APIsarenotusedKeydifferencesbetweenheadlessandtraditionalcommerceBackendmanagementandfrontenddeliveryareseparatedServicesarebundledandcantbeofferedseparatelyCommunicationviaAPIsHEADLESSCOMMERCEHeadlesscommerceemergedtomeetthechangingneedsofanincreasinglycomplexonlineretailenvironmentAssuch,headlesssolutionsaremoreflexible,fasterandmoreagilethantraditionalcommerceAsanintroductoryrule,therearethreemajordifferencesb«tweenheadlesscommerceandatraditional,monolithiceCommercesolution：BackendandfrontendarehardcodedEVERYTHINGYOUEVERWANTEDTOKNOWABOUTOftenofferedonamicroservicesbasisAsthewholesystemishardcodedtogether.APIsarenotusedKeydifferencesbetweenheadlessandtraditionalcommerceBackendmanagementandfrontenddeliveryareseparatedServicesarebundledandcantbeofferedseparatelyCommunicationviaAPIsHEADLESSCOMMERCEHeadlesscommerceemergedtomeetthechangingneedsofanincreasinglycomplexonlineretailenvironmentAssuch,headlesssolutionsaremoreflexible,fasterandmoreagilethantraditionalcommerceAsanintroductoryrule,therearethreemajordifferencesb«tweenheadlesscommerceandatraditional,monolithiceCommercesolution：BackendandfrontendarehardcodedtogetherandcannotbeseparatedHeadlessCommerceTraditionalCommerceAPIsareakeycomponentofheadless.Theircapacitytolettwoseparatepiecesofsoftware,built-indifferentprogramminglanguages,talktoeachotheriswhatallowsthetwoelementsofaneCommercesolutiontoworktogethereventhoughthefrontendandthebackendareseparated.ThefrontendlayercanrequestdataortriggeractionsbymakinganAPIcalltothebackend,whichisthenabletoprocesstherequestandsendtherelevantinformationback.Let'stakeanexampleCustomerA

addsanitemtotheir

cartonyoursiteThebackendplatformsendstheinformationbacktothefrontenddisplay,wherethecustomerwillseetheitemintheircartonscreenCustomerAhasaddedanitemtotheircart,andsoperformsthisaction△ThesitesendsanThebackendplatformsendstheinformationbacktothefrontenddisplay,wherethecustomerwillseetheitemintheircartonscreenCustomerAhasaddedanitemtotheircart,andsoperformsthisaction△ThesitesendsanAPIcalltothebackendeCommercepiatfbrmwherethecartishosted0Thebackendplatformreceivesthecall,understandsthatThisisasimplifiedexample,intheactualworkingsofamicroservices-basedplatform(seethechapteronHowtoEvaluateHeadlesseCommercePlatforms),thecartfunctioncanalsosendAPIcallstootherbackendservices,suchascatalogandpromotions.Itmeansthatservicesareseparatedfromeachotherandcanbeimplementedonamodularbasis,butcanworktogetherbehindthescenesItmakesitmucheasiertomakechangestoonepartofyourtechstackwithoutaffectingthewholeofyoureCommerceoperationBecauseAPIsallowprogramsbuiltindifferentlanguagestotalktoeachother,itmeansyoucandesignyourdigitalexperienceinyourCMSandpushitouttoyourvariouschannelssimultaneously,regardlessofwhatlanguagethey'rebuilton.Howthisimpactscustomerexperience：了INSTANTUPDATESAllcustomersexperiencechangesimmediately,ratherthansome(maybeusingJP|yourmobilesiteorotherdevice)havingtowaithoursfortheupdatetofilterthroughtothem«.'HIGH-QUALITYDIGITALEXPERIENCEUpdatingyourchannelsviaAPIsfreesyourmarketingteamsfromtheworrythatsomefrontendframeworkswon'tsupportchangesTheycanbemoreinventiveandexperimentalwithcontentideas,resultinginanenrichedexperienceforyourcustomersEVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCE

BusinessCaseforHeadlessWithallthetechnicaldetailstoconsider,ifseasytolosesightofthereasonyou'reconsideringgoingheadless-thatitmakesbusinesssense.BusinessCaseforHeadlessTheresacompellingbusinesscaseforaneCommercesolutionbuilttomeettheneedsofanomnichannelworldandcapableofintegratingwithalmostanyfrontendenvironmentAl of46,000shoppersfoundthatomnichannelcustomersspentanaverageof4%moreoneveryshoppingoccasioninthestoreand10%moreonlinethansingle-channelcustomers"Advantagesofheadlesscommerce-andanoteofcautionAdvantages(JfFASTERStTESPEEDThefrontendcanaccessdataandservicesasneededfromacentralstoragehub.reducingloadtimesanddeliveringcontenttothecustomersignificantlyquickerthanmonolithiccommerce.FASTERTIMETOVALUEYoucanmakechangesquicklyandrealizebusinessgainsfasterRegionalvariableslikelanguageandcurrencyareeasytoupdatewhilestillmaintainingconsistencyofdigitalexperienceBuiltforomnichannel：Deliversfastandconsistentdigitalexperiencesregardlessofchannelordevice.Thisisespeciallyimportantonmobile,whereloadtimesarestillslow,i上mu"MOREAGILESeparatingfunctionalrtymakesheadlesssolutionsmoreflexibleandadaptabletotheneedsofonlinebrands.Itmeansthatupdatesareeasiertoimplementanddontrequirecodingchanges—SIMPLERTOMANAGEAseparatebackendcanbehostedbyyoureCommerceplatformprovidersoyoudon'thavetomanagescalingcapacitytodealwithsuddensurgesoftrafficaroundholidaysandpromotions0LOWERCUSTOMERACQUISITIONCOSTSANDHIGHERCONVERSIONRATESTheresapremiumoncreatinguniquecustomerexperiencesthatarecapableofdrivingorganictraffictoyourchannelsandforgingadurablerelationshipwithyourcustomersAccordingto.73%ofconsumerssayCXisanimportantfactorinmakingpurchasingdecisionsEVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCE

0GREATERCONTROLAPIsallowyoutoorchestrateservicessothatyouhaveend-to-endcontroloverallaspectsofyoursaleschannel-fromwhatcustomersseewhentheyarriveonyoursite,towhatfulfillmentcentertheirorderisroutedthrough,towhenandhowitisshippedtothem0LOWERTOTALCOSTOFOWNERSHIP(TCO)Asthebackendhosting(withalltheattendantspace,energy,andlaborrequirements)istakenoffyourhands,movingtoa3rd-partySaaSproviderreducestheoverallcostofmaintainingyourtechstack.0BEST-IN-CLASSCAPABILITIESFasterfeatureinnovationsandtheabilitytochoosebest-of-breedsolutionsCautionsQHEADLESSCANBECOMPLICATED,evenwithaplatformproviderdoingsomeoftheworkforyou.Makesureyoupickavendorthatisabletodeliverservicesout-of-the-boxandprovideongoingsupportQLOTSOFHYPEAROUNDTHETECHNOLOGY,soitcanbehardtoknowwhataspectsaregenuinelybeneficial0DIFFERENTMODELSONTHEMARKET,allwithdifferentarchitecturesItcanbehardtoknowwhattherightoneisforyourbrandAslongasyou'reawareofthesenotesofcautionandarmyourselfwiththerightknowledge,youcaneasilyleveragethemanybenefitsofheadlesscommerce12EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCE

EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCEThesheervolumeandtechnicaldensityoftheliteraturewrittenonthesubjectofheadlesscanbeintimidatingtothenon-technicalexpert.ItmighthelptocirclebacktothedefinitionsatthestartofthisguideforarefresheronsomeofthespecialisttermsusedThingstolookforinaheadlesssolutionBecauseoftheirsuperiorperformanceandmodulararchitecturetheEVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCEThesheervolumeandtechnicaldensityoftheliteraturewrittenonthesubjectofheadlesscanbeintimidatingtothenon-technicalexpert.ItmighthelptocirclebacktothedefinitionsatthestartofthisguideforarefresheronsomeofthespecialisttermsusedThingstolookforinaheadlesssolutionBecauseoftheirsuperiorperformanceandmodulararchitecturethefirstspecrficationthatmanyonlinebrandslookforintheirprospectiveheadlesssolutionisthatitismicroservices-basedInthissectionwelltakealookatthemechanicsofheadlesscommerceplatforms,helpingorientateyouasyounavigatethroughthevariousoptions.BACKENDECOMMERCEPLATFORMMicroservice<API>Microservice<API.MicroserviceFRONTENDHowtoEvaluateHeadlesseCommercePlatformsTheseplatformshavebeenconceivedandbuilttomeetcurrentuse-casesAssuch,theytakeAPIsasastartingpointfortheirwholedesign.TheseplatformsaresometimesreferredtoasAPI-first'orhavingamicroservicesarchitecture.Witharepurposedlegacyenterpriseplatform,youmayhavetodisentangleseveralauxiliarybackendfunctionsthatyoudon'tnecessarilywant,butneedtobedeployedbehindthescenestomakeitwork.HavingthosemonolithicfunctionspresentbehindthescenescanhaveperformanceimplicationsTheycanalsoaffectthedegreetowhichTheseplatformshavebeenconceivedandbuilttomeetcurrentuse-casesAssuch,theytakeAPIsasastartingpointfortheirwholedesign.TheseplatformsaresometimesreferredtoasAPI-first'orhavingamicroservicesarchitecture.Witharepurposedlegacyenterpriseplatform,youmayhavetodisentangleseveralauxiliarybackendfunctionsthatyoudon'tnecessarilywant,butneedtobedeployedbehindthescenestomakeitwork.HavingthosemonolithicfunctionspresentbehindthescenescanhaveperformanceimplicationsTheycanalsoaffectthedegreetowhichyourheadlessarchitectureisfuture-proofed.Youmaynotwantorneedabest-of-breedmodularapproachacrossallbusinessfunctionsrightaway,buthavingacomposablearchitecturewillallowyoutopainlesslyswapoutservicesasyourbusinessandthetechnologyevolves.Amodularapproachequalsmoreflexibility.Butevenifyoudooptforamodularapproachyoullstillhavetodecidewhetheryouwantacommerceplatformthatcomesprettymuchinonepiece,thatyoucanthenadapttoyourbusinessneedsorwhethertousemodularofferingstocreateyourownbespokesolution.AsarecentF—，--Ltarcjued"Customizeorcompose'isthenew'buildversusbuy"Again,flexibilityandspeedareimprovedwithacomposablesolution.Youcaneasilyextendservicesasyouneedthemwithoutcreatingadragonyoursiteperformance(seethebelowsectiononextensibilityformore)AnotherbigthingtolookoutforiswhetheryoureCommercesolutioncomespackagedwithaheadlessCMSSomeretailersprefertobuildtheirtechstackthemselvesanduseoneofthemanypowerfulheadlessCMSsnowavailable(Contentstack.Contentful,Amplience,etc)Othersprefertousetheirplatformprovider'sin-house'CMSDoingsocansimplifyyourarchitectureandreducehostingandmanagementcosts.Ifyou'rethinkingofgoingthisroute,makesureyour©CommerceplatformoffersaheadlessCMSandintegratedbuilderthatprovidesasinglepointofaccessforyourteamsButtheseareonlythefirststeps.14EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCE

15EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCEDepthMuchofthebackendarchitectureneededtomaketheseservicesworkquickly,smoothly,andatscaleistimeconsumingtoconstructandcostlytomaintain.Anyservicesthatareprovidedout-of-the-boxareonesthatyourdevelopmentteamsdon'thavetobuildforthemselves.Youcanletthe3rd-partyeCommerceplatformhostandmaintainthemwhileyoufocusonthethingsyoudobest-creatingbreathtakingcontentandgettingfeaturestoyourcustomersfasterBreadthAswellasprovidingserviceswitharobustfoundation,headlessplatformsneedtoprovideawiderangeofservices.Comparethebreadthofservicesonofferfromeachplatformandmakesuretheyhavewhatyouneed.TheprocessofconstructingyourtechstackisalittlelikebuildingahouseYourheadlessplatformneedstoprovideyouwithasolidfoundation.15EVERYTHINGYOUEVERWANTEDTOKNOWABOUTHEADLESSCOMMERCEDepthMuchofthebackendarchitectureneededtomaketheseservicesworkquickly,smoothly,andatscaleistimeconsumingtoconstructandcostlytomaintain.Anyservicesthatareprovidedout-of-the-boxareonesthatyourdevelopmentteamsdon'thavetobuildforthemselves.Youcanletthe3rd-partyeCommerceplatformhostandmaintainthemwhileyoufocusonthethingsyoudobest-creatingbreathtakingcontentandgettingfeaturestoyourcustomersfasterBreadthAswellasprovidingserviceswitharobustfoundation,headlessplatformsneedtoprovideawiderangeofservices.Comparethebreadthofservicesonofferfromeachplatformandmakesuretheyhavewhatyouneed.TheprocessofconstructingyourtechstackisalittlelikebuildingahouseYourheadlessplatformneedstoprovideyouwithasolidfoundation.Butinsteadoftimberandstone,thefoundationconsistsofthebasicservicesneededtomakeyoursiterunsmoothlyandtomaintainanexcellentdigitalexperience.Sowhencomparingheadlessplatforms,lookatwhatservicesareprovidedout-of-the-box.'Thisisacommonlyusedtermin©CommerceanditreferstothoseservicesandfeaturesthatcanbeusedassoonasyoudeploythesoftwareButplatformsthatofferawiderangeofservicesalsoneedtogetthebasicsright--lcH：'「「，highestforcorecommercecapabilitiesintheir2021CriticalCapabilitiesforDigitalCommercereport,meaningtheywerethebestrankedforprovidingthecorefunctionsofcatalogsearch,basket,promotion^payment.customeraccount.'Eventhoughyoushouldlookforservicesthatarealreadyreadytogo.withaslittlemakesureyouhavetheabilitytocustomizethesefunctionsifyouneedto.blood,sweat,andtearsspilledoverbackendconsiderationsaspossibleyoushouldstillOut-of-the-boxshouldnotmeanrigidandcookie-cuttertt'scomplete^possibleforaheadlessplatformtoprovidehostingandmaintenanceforarangeofservicesandstillalbwyoutomakecustomizationstothemtoserveyouruniqueneedsCustomizeout-of-the-boxAssuch,theseplatformsneedtodesignandbuildtheirservicessothattheycanbeusedbymanyThisiswhereextensibilitycomesin.Assuch,theseplatformsneedtodesignandbuildtheirservicessothattheycanbeusedbymanyThisiswhereextensibilitycomesin.andmanagetheextension.ExtensibilityeCommeroeplatformsarebuilttoservearangeofuse-casesandheadlessplatformsarenodifferent3rd-partyproviderswanttoserveasmuchofthemarketaspossible-youwontcomeacrossavendorthatmakescommerceplatformssolelyforfarmingmachinerymanufacturersforexample.Thatapproachworksgreatforthemostpart-everycompanythatsellsonlinewillhaveacartfunction,regardlessofwhetherthey'reaB2BmicrochipmanufactureroraDTCfashionbrand.ButthatmaybewherethesimilaritiesendOurB2Bsellermightrequireauniquecartfunctionthatdisplaystheirproductstechnicalspecsornotifiesthecustomeriftwoproductsthey'veaddedtotheircartarenotcompatiblewitheachotherThisisaspecialistfunctionthatw