2021地产项目儿童嘉年华（冰雪奇缘 童剧寻梦主题）活动策划方案-40P

5月大型蓄客活动方案汇报公司：XXXXJULYLARGESTORAGEPROJECT2021/04/012CONTENTS目录活动概况Theusercandemonstrateonaprojectororcomputerorprintthepresentationandfilm01/活动内容heusercandemonstrateonaprojectororcomputerorprintthepresentationandfilmT03/线上宣传Theusercandemonstrateonaprojectororcomputerorprintthepresentationandfilm02/客源保障Theusercandemonstrateonaprojectororcomputerorprintthepresentationandfilm04/PARTONE活动概述Creativesimplesenseofscienceandtechnologybusinessplanprojectpromotionplanproductintroductionenterpriseentrepreneurshipfinancingplan01活动概述活动主题：“冰雪奇缘

童剧寻梦”主题儿童嘉年华活动周期：2021年5.1日—5.5日、8-9日、15-16日演出时间：每天2场（上午下午各1场）上午：10：00—11：00

下午：16：00—17：00演出地点：XXXX城售楼部活动人数：每场400人，共6400人活动对象：新老业主、意向客户、到访客户、邀约客户PARTTWO线上宣传Creativesimplesenseofscienceandtechnologybusinessplanprojectpromotionplanproductintroductionenterpriseentrepreneurshipfinancingplan02e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC来自冰雪王国的召唤Callfromfairytaleworld线下：冰雪王国巡游来自童话世界里的冰雪奇缘电影中的人物空降大同街头，向市民热情召唤，邀请参加冰雪王国·童剧寻梦”主题儿童嘉年华嘉年华。e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC来自冰雪王国的召唤Callfromfairytaleworld线下：整点巡游（备选）巡游活动可搭配花车、各类卡通形象等/提升壮大活动声势和影响力。e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC线下：童话邀请函全城派发定制创意童话主题邀请函，活动前期面向全城派发，市民凭邀请函至营销中心兑换入场券/儿童剧门票。来自冰雪王国的召唤Callfromfairytaleworld来自冰雪王国的召唤Callfromfairytaleworlde7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC线上H５加大朋友圈裂变传播，达到全民参与热潮，吸引更多的人参与活动，刺激大家参与活动积极性来自冰雪王国的召唤Callfromfairytaleworlde7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC倒计时海报来自冰雪王国的召唤Callfromfairytaleworlde7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC线上：悬念性宣传《XXX惊现冰雪女王?》背景：以全民解密的方式在大同富力城等微信平台及其他线下平台抛出热点话题，迅速引爆全城热议，为本次活动强力造势启幕。XXXX项目惊现神奇秘境XXXX项目惊现神奇秘境PARTTHREE活动内容Creativesimplesenseofscienceandtechnologybusinessplanprojectpromotionplanproductintroductionenterpriseentrepreneurshipfinancingplan03活动总体规划Masterplanofactivities沉浸式冰雪王国布置

01.冰雪王国场景再现02.冰雪女王剧情再现03.现场客源保障大型魔幻雪景儿童剧

各大幼儿园强带客<沉浸式冰雪王国外场布置>

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC门头亮点：门头两侧可加灯带，在夜晚灯光闪耀，尺寸：11.4m*5m外场布置｜门头包装e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC入口门头2侧各摆放5个注水道旗，作为活动指引，尺寸：1.6m*0.6m外场布置｜指示路引注水道旗e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC外场布置｜售楼部内固定道旗画面更换道旗画面，做活动指引，尺寸：1.05m*0.4me7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC活动主画面，尺寸：3.6m*2.4m外场布置｜售楼处入口背景<沉浸式冰雪王国剧场布置>

外场布置｜活动区整体排布入口处活动区（该区域用草坪铺设）游乐区+合影区（放置充气城堡/海洋球）遮挡区（该区域为围挡区域）入口门头e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC外场布置｜活动区舞台包装方案一：用桁架及喷绘布搭建活动区域，省去租赁帐篷的费用，节省成本，同时保障突发天气的情况，并在活动区域铺设草坪，增添活动氛围。e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC外场布置｜剧场搭建布置效果图方案一：顶部焊钢架，悬挂吊灯，装饰氛围e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC外场布置｜剧场搭建布置效果图方案二：舞台区域搭建帐篷，观众区域不搭建帐篷,在观众区周边装饰灯光，或人偶玻璃钢e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC外场布置｜剧场搭建布置效果图方案二:在活动区四周进行玻璃钢包装或氛围灯光包装e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC外场布置｜合影互动区e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC外场布置｜游乐区游乐区设置冰雪奇缘主题充气城堡和VR体验区，设置游乐门槛，增加现场互动性，让客户身临其境，犹如置身冰雪奇缘情景中<沉浸式冰雪王国内场布置>

e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC内场布置｜签到区包装将售楼部签到兑换处做成奇幻森林异型包装，尺寸：4.4m*2.6me7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC设置“冰雪奇缘”主题护照，现场设置合影打卡区+游乐区+儿童剧观演区，参与即可找工作人员获得集章，全部集齐可获得冰雪奇缘主题周边小礼品一份。内场布置｜签到区凭借邀请函兑换门票e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC内场布置｜活动区工作人员找到活动区身穿人偶服装的工作人员，即可索要印章，运气好的话，还可以收到小礼物哦！e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC将售楼部前往签到区的通道进行包装内场布置｜售楼部内通道包装e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC内场布置｜合影区内场布置｜cosplay体验童话换装合影体验售楼部内在合影区准备一些冰雪奇缘电影和雪孩子人物衣服，供现成的孩子合影拍照内场活动｜互动游戏体验互动砸球哈哈镜娃娃机<大型魔幻雪景儿童剧

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剧目推荐｜冰雪女王-剧情简介e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED46DDD1731E3BAC6ABCA25B1120DAEA37791D05C09E0EBE249DF32A255C67320299DC5E8E7C08B2FCF32992333FA4460DAC格尔达加伊是一双无父无母的孤儿，他们和善良的人们快乐地生活在某个小镇上，一天冰雪女王打碎了传说中的魔镜，并抓走弟弟加伊，目的是让加伊帮她完成一幅拼图来解除冰雪女王身上的魔咒。魔镜的碎片进入人们的眼睛，改变了人们的认知，大家变得互相疏远和冷漠，格尔达在雪鹿的陪伴下经历了"春夏秋"三季的历险遭遇，终于来到冰雪城堡，在爱的鼓励，和坚定的信念驱使下，格尔达和加伊完成拼图，破除女王的魔咒，一切回归到美好的开始。剧目推荐｜雪孩子-剧情简介e7d195523061f1c03a90ee8e42cb24248e56383cd534985688F9F494128731F165EE95AB4B0C0A38076AAEA07667B1565C446FC45FF01DFB0E885BCDBDF3A284F3DB14DA61DD97F0BAB2E6C668FB49315F862CE77F45ED4