thomas恒安流程重组咨询全案477mb henganbusmodel

决策和纲领性文件Decisions&KeyDocuments制定战略计划的流程STRATEGICPLANNINGPROCESS我们现在何处？WHEREAREWE?我们要到前往何处？WHEREAREWEGOING?我们如何到达那里HOWDOWEGETTHERE?公司、组织技巧OrganizationalSkills商业战略BusinessStrategy持续的竞争优势SustainableCompetitiveAdvantages商业远景BusinessVision竞争的环境CompetitiveEnvironment管理体系ManagementSystems组织结构OrganizationalStructure充实人员Staffing领导风格LeadershipStyle彼此崇尚的价值观SharedValues方法或工作程序MethodsorWorkProcess实施Execution采购PROCUREMENT生产和分销计划PRODUCTION&DISTRIBUTIONPLANNING生产PRODUCTION研发R&D客户服务CUSTOMERSERVICE销售SALES分销DISTRIBUTION市场营销计划MktPlan客户拜访AcctCalls销售运营计划S&OP生产计划ProductionPlan库存计划InventoryPlan/DRP客户订单CustomerOrders运至客户ShiptoCustomers物料计划MaterialsPlan/MPS生产Production市场营销MARKETING合并与收购M&A支持层面：行政,财务,人力资源,ITENABLERLAYERS:ADMINISTATION,FINANCE,HR,IT采购PURCHASING生产和分销计划PRODUCTION&DISTRIBUTIONPLANNING生产PRODUCTION研发R&D客户服务CUSTOMERSERVICE销售SALES分销DISTRIBUTION市场营销MARKETING合并与收购M&A支持层面：行政,财务,人力资源,ITENABLERLAYERS:ADMINISTATION,FINANCE,HR,IT采购PURCHASING生产和分销计划PRODUCTION&DISTRIBUTIONPLANNING生产PRODUCTION研发R&D客户服务CUSTOMERSERVICE销售SALES分销DISTRIBUTION市场营销MARKETING合并与收购M&A支持层面：行政,财务,人力资源,ITENABLERLAYERS:ADMINISTATION,FINANCE,HR,IT新产品开发NEWPRODUCTDEVELOPMENTNPD供应链管理SUPPLYCHAINMANAGEMENTSCM采购

生产

市场营销

客户服务

销售分销规划新产品基础状态销售和运营预测推广计划针对客户销售计划生产预测拜访客户原材料计划MPS补货计划计划/安排装运库存目标分销战略原料采购订单MRP发运原材料供应商运输生产计划生产计划/分配生产验收原材料出货调配运往客户供应商计划计划装运订单处理交货方案订单分配恒安业务运营模式(职能信息流)产品方向历史财务计划设备能力长期预测预测准确度服务水准生产周期装运指南能力销售预测库存计划DRP销售计划客户历史对客户的了解对客户订货的预测客户排序销售定额（商店）货物上架示意图促销和商务计划日程季度推广方案广告计划库存状态所需物料清单供应商清单供应商投标以往的质量原材料/包装尺寸已发出的订单收到供应商通知到货通知品质保证原材料质检情况到货通知运输日程表装运指南生产周期生产能力等待时间最小订货量船运路线产品/活动的优先次序拜访和展示的周期合理安排PCC的时间和文稿满足客户订单的必要程度合并与收购

研发

产品规格市场计划生产和分销规划生产能力安排材料研究流程的能力产品概念技术路标可行性研究客户订单支持层面：行政,财务,人力资源,ITPURCHASINGPRODUCTIONMARKETINGCUSTOMERSERVICESALESDISTRIBUTIONPlanNewProductsBaseForecastsS&OPForecastPromotionPlanAccountSalesPlanProductionForecastAccountCallsMaterialsPlan/MPSReplenishPlansScheduleShipmentsInventoryTargetsDistributionStrategyMaterialOrder/MRPReleaseMaterialsSupplierShipmentsProductionPlanProductionSchedulesProductionReceive&InspectRMWarehouseDistributionShiptoCustomersSuppliersPlanningPlanShipmentsProcessOrdersDeliveryResolutionOrderAllocationHENGANBUSINESSMODEL(FUNCTIONALINFORMATIONFLOW)ProdDirectionHistoryFinancialPlanCapabilityLTFcstFcstAccuracyServiceLevelsProductionCycleShipGuideCapacitySalesFcstInventoryPlan/DRPSalesPlanAccountHistoryAccountKnowledgeAccountForecastsAccountPrioritiesSalesQuotasPlanOGramsPromo&MerchSchdQtrlyPromoPackageAdvertisingPlanInventoryStatusBOMSupplierListSupplierBidsQCHistoryRM/PackSpecsCurrentOrdersSupplierNotificationASNQAAssuranceQCResultsASNFreightSchedulesShipGuidelinesProdCycleLineCapacityLeadTimesOrderMinimumsCarrierRoutesProduct/EventPrioritiesCallCycles&PresentationPCCSchedule&ScriptsAcctServiceTgtsM&AR&DProductSpecsMktPlanPRODUCTION&DISTRIBUTIONPLANNINGPlanCapacityMaterialExplorationProcessCapabilityProductConceptTechRoadmapFeasibilityCustomerOrdersENABLERLAYERS:ADMINISTATION,FINANCE,HR,ITPURCHASINGPRODUCTION&DISTRIBUTIONPLANNINGPRODUCTIONR&DCUSTOMERSERVICESALESDISTRIBUTIONS&OPForecastPromotionPlanAccountSalesPlanProductionForecastAccountCallsMaterialsPlan/MPSCustomerOrdersReplenishPlansInventoryPlan/DRPScheduleShipmentsInventoryTargetsDistributionStrategyMaterialOrder/MRPReleaseMaterialsSupplierShipmentsProductionPlanProductionSchedulesProductionReceive&InspectRMWarehouseDistributionShiptoCustomersSuppliersPlanningPlanShipmentsProcessOrdersDeliveryResolutionOrderAllocationPlanCapacityPlanNewProductsBaseForecastsProductSpecsMARKETINGHENGANBUSINESSMODEL(FUNCTIONALINFORMATIONFLOW)M&AENABLERLAYERS:ADMINISTATION,FINANCE,HR,ITR&D:Explorerofunchartedterritories

R&Disthecontinuousgeneratorofideasthatcanbeconvertedintobusinessopportunities.R&Disthedriverofproductinnovation,productcreationandprocessimprovements.R&DistheenablerforMarketingandProductiontoachievetheirperformancegoalsinrevenueandcost.R&Disacriticalcontributortothedevelopmentofasustainablemarketdrivencompetitiveadvantage.Decisions&KeyDocumentsNPDTechnology&ProductRoadMapNewProductDevelopmentPlan:ProductLaunchCalendarNewProcess/EquipmentRationalizationPlanR&DBudget&CapacityPlanProdDirectionR&DProductSpecsMaterialExplorationProcessCapabilityProductConceptTechRoadmapFeasibilityMARKETING:AmbassadoroftheConsumer

BaseForecastsPlanNewProductsS&OPForecastPromotionPlanMktPlanProductDirectionHistoryFinancialPlanAdvertisingPlanMarketingleadsthedevelopmentofstrategicandfinancialplansforthebusinessandmanagesthebrandandproductstomeetthosebusinessobjective.Marketingactsafacilitatordevelopingcross-functionalsolutionsincludingproductdirections,advertisingstrategy,andbusinesscalendarkeydocuments.Marketingmanagesthebrandbudgets,approvesallconsumercommunication,andexecutessalesandmarketingprogramsandpromotionevents.Decisions&KeyDocumentsMarketingPlan(AnnualPlanningCalendar)AdvertisingStrategy/CreativeBriefProductDirection(NewProductConcepts)BrandBudget(Advertising,Sales&PromotionEvents)BrandFactbook:BudgetReview,Share,Volume,ForecastSALESS&OPForecastPromotionPlanAccountSalesPlanAccountCallsCustomerOrdersDistributionStrategyOrderAllocationSalesFcstSalesPlanAccountHistoryAccountKnowledgeAccountForecastsAccountPrioritiesSalesQuotasPlanOGramsPromo&MerchSchdQtrlyPromoPackageProduct/EventPrioritiesCallCycles&PresentationPCCSchedule&ScriptsSALES:WarriorintheMarket-place

SalesgetstheOrderbydevelopingandsellingthevalue-propositionthecompanyrepresentstotheretailcustomers.Salesdeterminestheprioritiesandmethodstomaximizethecompany’svolumethroughProductLaunches,PromotionSupport,Plan-O-Grams,MerchandisingPrograms,andIn-StoreEventsandActivities.Decisions&KeyDocumentsSalesPlan(AnnualSalesCalendar)QuarterlyPromotionPackage:MerchPlan,ScriptsSalesMap&AccountResponsibilities(CallCycles)AccountBook:Plan-O-Grams,StoreLists,ShipHistorySalesForecast:AccountForecast,QuotaAssignmentsS&OPForecastProductionForecastInventoryTargetsProductionPlanPlanCapacityCapabilityLTFcstFcstAccuracyServiceLevelsProductionCycleShipGuideCapacityPRODUCTION&DISTRIBUTIONPLANNING:ManufacturingMonkMakingsenseofChaos

ProductionPlanningleadstheS&OPprocessandtransformsmarketing,sales,andproductdevelopmentinputsintoactionableProductionPlansforthePlants.PlanningdevelopstheproductionandinventoryfinancialinputsandthenmonitorsthePlantsproductionratesandinventorylevels.Planningmendscapitalandcapacityadjustments.Decisions&KeyDocumentsS&OPForecast(CompanyOperatingForecast)PlantCurrentandFutureCapacityStockStatusReports:Look,Lead,SafetyStocksProductionForecast&PlansPROCUREMENTPRODUCTIONMaterialsPlan/MPSMaterialOrder/MRPReleaseMaterialsSupplierShipmentsProductionPlanProductionSchedulesProductionReceive&InspectRMSuppliersPlanningBOMSupplierListSupplierBidsQCHistoryRM/PackSpecsCurrentOrdersSupplierNotificationASNQAAssuranceQCResultsProdCycleLineCapacityLeadTimesOrderMinimumsCarrierRoutesPRODUCTION&PROCUREMENT:Blacksmithpoundingoutaproduct&TraderinsearchofamarginMarketingleadsthedevelopmentofstrategicandfinancialplansforthebusinessandmanagesthebrandandproductstomeetthosebusinessobjective.Marketingactsafacilitatordevelopingcross-functionalsolutionsincludingproductdirections,advertisingstrategy,andbusinesscalendarkeydocuments.Marketingmanagesthebrandbudgets,approvesallconsumercommunication,andexecutessalesandmarketingprogramsandpromotionevents.ProductionDecisions&KeyDocumentsProductionPlan&ProductionScheduleAvailableMaterials/MaterialReleaseOrdersLineProduction:WorkOrders,AttendanceChartProcurementDecisions&KeyDocumentsSupplierList,Bids,andOrderOrderStatusMaterialRequirementsReports&ReleasesProductSpecs,BOM