亚马逊发展历程

1995-1998EstablishingA1995,7JeffBezosfoundedAmazon现在是1页\一共有17页\编辑于星期一1995-1998EstablishingA1996-1997Tosupporttheincreasedtrafficandsales,thecompanybuiltupitsinfrastructureandsystems.Distributioncentercapacitygrewfrom50000to285000squarefeet.IncreasedthenumberoftitlesheldinitsDCstoover200000attheendof1997andreducedpromiseddeliverytimesonthosetitles.Majoreffortsweremadeinsoftwaredevelopmenttosupportback-officeoperations.现在是2页\一共有17页\编辑于星期一1995-1998EstablishingA1998,Amazonexpandeditsproductlines.Nonetheless,withtheadditionalproductlines,theinventoryturnsdroppedfrom56in1997to24.8in1998.现在是3页\一共有17页\编辑于星期一1999BuildingAdditionalFulfillmentInfrastructureBylate1998,thecompanywasbeginningtofacetoughtercompetitionfromplayer.So,Amazonstartedaddingnewproductlinesandfeaturesatafastpace.现在是4页\一共有17页\编辑于星期一1999BuildingAdditionalFulfillmentfrastructureTosupportitstransformationanditsprojectedtriple-digitgrowth,Amazonadapteditssupplychainanddistributionnetwork.现在是5页\一共有17页\编辑于星期一1999BuildingAdditionalFulfillmentfrastructureJustbeforetheChrismas1999season,thenewdistributioncenternetworkwasupandrunning.Amazondeliveredmorethan99%ofitsordersintimeforChristmas1999.Inthefourthquarteraloneof1999,amazonshippedabout20millionitemsandacquiredmorethan2.5millionfirst-timecustomers.现在是6页\一共有17页\编辑于星期一2000-2002OptimizingthecustomerInearly2000,WallStreetbegantoputprofitpressureonalldotcoms,includingamazon'sstockpricewhichhadreachedarecordhighof$106.49inDec.1999.Fulfillmentnetwork现在是7页\一共有17页\编辑于星期一2000-2002OptimizingthecustomerInthiscontext,JeffBezosacknowledgetheneedforprofitabilityand"astrongerfocusonoperationalexcellence,whichmeanstreatingcustomersrightbutatlowercost."

Fulfillmentnetwork现在是8页\一共有17页\编辑于星期一2000-2002OptimizingthecustomerJeffWilke,thenewvicepresidentofoperationsatamazon,quicklylaunchedseveralinitiativestoreducecostsassociatedwithstockingandshippinggoods.StreamliningUSDistributionCenters'ProcessesInventoryCostsDeliveryProcessesFulfillmentnetwork现在是9页\一共有17页\编辑于星期一2000-2002OptimizingthecustomerByasetofmeasures,Amazonreducecostsassociatedwithstockingandshippinggoods.Fulfillmentnetwork现在是10页\一共有17页\编辑于星期一AinEuropeLaunchingAmazonintheUKandGermanyLaunchingAmazoninFranceAmazon'sChanllengesinEuropeQrganizationofAmazonEuropeanSubsidiariesGoingForwardAssessingtheEDNOpportunity现在是11页\一共有17页\编辑于星期一LaunchingAmazonintheUKandGermany

1998AenteredtheEuropeanmarket,targetingthetwocountries-theUKandGermany-thatrepresentedboththelargestonlinemarketsandthelargestmarketsforbooksinEurope.现在是12页\一共有17页\编辑于星期一LaunchingAmazonintheUKandGermany

现在是13页\一共有17页\编辑于星期一LaunchingAmazoninFrance

2000,9,AmazonlaunchedFrance.现在是14页\一共有17页\编辑于星期一AinEuropeAttheendof2000,theinternationalsegmentofAmazoncomprisingtheUK,German,andthenewlylaunchedFrenchandJapan(launchedinNovember2000)sitesreached$381millioninsales,accountingfor13.8%ofthecompany'stotalrevenue.Internationalsalesgrew74%in2001toreach$661million,accountingfor21%ofsales.现在是15页\一共有17页\编辑于星期一GoingForward

By2002,internationalrevenueswere$1.2billion(35%ofAmazon'stotalrevenue).Goingforward,AmazonexecutivesinSeattleplannedtorolloutsomeproductcategoriesandfunctionalitiesalreadyavailableinUS.SoAmazonEuropeneededtobuildupitsinfrastructuretosupportthisambitiousvision.TomTaylorwastransferredfromSeattletoLondontoaddresstheseissues.现在是16页\一共有17页\编辑于星期一AssessingtheEDNOpportunity

TomTaylorshouldconsiderwhetherAmazonneededthreeindependentdistributioncentersorcoulditbuildaEuropeandisreibutionnetwork(EDN).TayloralsohadtoconsiderthebenefitsofanEDN,function,locationandtheimpactoftheimplementationoftheEDNoninterna