2022商业地产双十一主题美好生活节活动策划方案-49正式版

美好生活节双十一特辑2022商业地产『双十一主题美好生活节』活动GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFECONTENTSFESTIVALLIFEGOODCONTENTSPART01LIFEGOOD活动构思PART03氛围包装PART04FESTIVALPART02活动宣传活动内容GOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFE

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFELIFEGOOD美好生活节FESTIVALPART01LIFEGOOD活动构思FESTIVAL与你共度双十一GOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFE

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD

GOODLIFE为什么打造生活家“集市”？在伦敦，是文青，肯定知道诺丁山集市，要淘宝的话那肯定是卡姆登市场。相比一般的娱乐休闲场所，集市更像是街头的产物，门槛更低、包容力更强，因为没有限制所以更乱更有趣。PART01 活动构思

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD

GOODLIFE今年的双十一我们要把有趣的人、有潜力的品牌都聚在一起，把所有好玩的东西、想玩的东西、有独立创意的东西融合到一条市集里面，打造最有氛围的艺术家聚集地。整合所有资源，提供最有调性的硬件，线下建立创意市集的IP，户外活动进行品牌包装。 PART01 活动构思

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFELIFEGOOD美好生活节FESTIVALPART02LIFEGOOD活动内容FESTIVAL与你共度双十一GOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFE

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVAL

GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL双十一客户答谢会C u s t o m e r a p p r e c i a t i o nTHEME：客户答谢会TIME：2022年11月11日PLACE：营销中心CROWD：零距离客户、意向客户、媒体NUMBER：100-200人GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL

GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODGOOD美好生活节-市集篇LIFELIFE生活家“集市”FESTIVALFESTIVAL集市主题推荐：创意集市、科技集市、儿童公益集市、物物交换市集、萌宠市集、美食市集、美术市集等FESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODGOOD美好生活节-市集篇LIFELIFE生活家“集市”FESTIVALFESTIVAL客户亲身体验创意市集市乐趣，为北京城房项目创造最大化关注度，制造话题扩大本项目的营销，提高本项目的宣传力度，借助活动具有新颖，独特，文化内涵带来的话题效果，带动市民对北京城房项目的期待。FESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODGOOD美好生活节-市集篇LIFELIFE生活家“集市”FESTIVALFESTIVAL当食、游、购、娱一体化市集摆在你的面前，你会不会控制不住的买买买？创意有趣+包罗万象，契合传统的“市集”场景。也让更多品牌得到展示的机会。品牌与品牌之间的联动达到1+1>2的效果。FESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODGOOD美好生活节-民谣音乐篇LIFELIFE关于民谣的PARTYFESTIVALFESTIVAL民谣好似都在讲故事，把生活的悲喜离合慢慢讲给你听。春秋冬夏都很美，南北方都有佳人和理想，街头巷尾大都市都充满人间烟火味，平凡生活是这样子，简简单单两人一吉他，索性不喧不闹，或喜或悲的把故事听下去。FESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVALGOOD美好生活节-整点秒杀篇LIFE双十一抢购FESTIVAL通过H5平台（凡科等）可置入进公众号，通过游戏，赢取整点秒杀前三名所有权。三个整点：17:00/19:00/20:00GOOD礼品建议是：蓝牙音响、蓝牙耳机、智能保温杯等。一等奖建议价格：10元，二等奖：20元，三等奖：30元LIFE游戏流程：玩法介绍FESTIVAL用钞票枪喷出的钱喷向商品！尽情买买买的同时也要躲开它们的撞击哦！设置抽奖门槛（自设），达标即可获得奖项（自设，一至三等奖）抽奖可设置概率（自设）GOOD或者凭分数判定一二三等奖GOODLIFEFESTIVAL GOODLIFEFESTIVAL

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODGOOD美好生活节-游艇篇LIFELIFE豪华游艇FESTIVALFESTIVAL游艇代表的不是奢侈，而是一种全新的生活方式，是对自然和生活的更高追求。与项目所呈现的科技改变生活，绘制生活蓝图的客群高度契合。游艇代表生活态度，更代表扬帆起航的决心与勇气。FESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVALGOOD美好生活节-游艇篇LIFE豪华游艇FESTIVAL活动现场游艇四周会做氛围包装，内部设置限人限时游玩，凭船票入场，内部设置香槟红酒，甜品美食（可定FESTIVALLIFEGOOD制企业LOGO），供参观者拍照留念。GOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODGOOD美好生活节-签到篇LIFE科技签到LIFEFESTIVALFESTIVAL科技感签到，使用二维码签到，便于后续活动抽奖/缎带二维码签到FESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEGOOD美好生活节-科技抽奖篇LIFE抽宝马汽车FESTIVAL主持人引导来宾扫描大屏上的项目公众号，参与现场微信抽奖。抽取全场最激动人心的奖品：宝马汽车一辆FESTIVALLIFEGOODGOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODPoweredByLIFESpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOOD美好生活节-科技抽奖篇LIFE抽宝马汽车FESTIVAL颁奖使用车钥匙KT，大小：1.5米.具像化/实物化；更多免费方案资料加微信：1024780FESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVAL

GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODPoweredByLIFESpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFELIFEGOOD美好生活节FESTIVALPART02LIFEGOOD氛围包装FESTIVAL与你共度双十一GOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFE

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFELIFEGOODLIFEGOOD生活家“集市”——门头美好生活节-氛围布置插画版门头FESTIVALFESTIVALGOODGOODFESTIVALLIFE霓虹灯门头FESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFELIFEGOODLIFEGOOD生活家“集市”——帐篷美好生活节-氛围布置大白色帐篷FESTIVALFESTIVALGOODGOODFESTIVALLIFE木质帐篷FESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALLIFEGOOD生活家“集市”——帐篷美好生活节-氛围布置FESTIVAL市集装饰:市集装饰主要围绕星星灯带/市集帐篷/有趣体验/DP点/帐篷氛围布置展开FESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVAL

GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODPoweredByLIFESpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFELIFEGOODLIFEGOOD生活家“集市”——主KV美好生活节-氛围布置FESTIVAL主kv是此次活动的视觉中心，可使用插画形式结合。FESTIVALFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALLIFEGOOD生活家“集市”——休息区美好生活节-氛围布置FESTIVAL草地上氛围包装:美化过后的油桶（垃圾桶）起装饰性作用。供人休息的懒人沙发/板凳FESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVAL

GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODPoweredByLIFESpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVALLIFEGOOD生活家“集市”——品牌展示区美好生活节-氛围布置FESTIVAL设置品牌展示区，是品牌与品牌联动最好的时机，打下很好的商户基础。FESTIVALLIFEGOODGOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL

GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODPoweredByLIFESpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVALLIFEGOOD生活家“集市”——立体发光字美好生活节-氛围布置FESTIVAL展示品牌slogan，白天可放置在草坪上，晚上放置在舞台旁。增加品牌曝光FESTIVALLIFEGOODGOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL

GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODPoweredByLIFESpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFELIFEGOODLIFEGOOD生活家“集市”——手举牌美好生活节-氛围布置FESTIVAL手举牌：适合商家做活动，使用手举牌拍照片发朋友圈集FESTIVAL齐18个赞即可获得奖品。FESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFELIFEGOODLIFEGOOD生活家“集市”——霓虹灯展示DP点美好生活节-氛围布置FESTIVAL霓虹灯亮化效果好，适用于夜晚活动FESTIVALFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVALLIFEGOOD生活家“集市”——气球展示DP点美好生活节-氛围布置FESTIVAL设置具有11.11形状的铁架，里面放置气球。FESTIVALLIFEGOODGOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL

GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODPoweredByLIFESpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVALLIFEGOOD生活家“集市”——指示牌美好生活节-氛围布置FESTIVAL市集装饰:指示GOOD牌用作引导作用，LIFE也可用来分区域，分为：FESTIVAL（市集区/民谣区/游艇区）GOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL

GOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALLIFEGOOD生活家“集市”——道旗美好生活节-氛围布置FESTIVAL市集装饰:指示牌用作引导作用。道旗画面设置与整场主KV风格一致。FESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVAL

GOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODGOODPoweredByLIFESpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFELIFEGOODLIFEGOOD民谣舞台民谣——氛围布置FESTIVAL民谣舞台参考：放置激光灯，激光表演+民谣舞台FESTIVALFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFELIFEGOODLIFEGOOD游艇亮化游艇PARTY-氛围布置FESTIVAL游艇亮化:游艇边，泳池台处放置圆形/方形地灯，增强气氛FESTIVALFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFELIFEGOODLIFEGOOD投影幕布游艇PARTY-氛围布置FESTIVAL游艇投影幕布：可定制3D投影幕布图案FESTIVALFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFELIFEGOODLIFEGOOD游艇安全游艇PARTY-氛围布置FESTIVAL游艇安全：限时限人登高观赏，需设定站立区及一米线FESTIVALFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGoodGOODFESTIVALLIFE民谣歌手FESTIVALLIFEGOODGOODGOODLIFEFESTIVAL

GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFElifeFestivalGOODFESTIVALLIFEFESTIVALLIFEGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODGoodlifeFestivalGOODFESTIVALLIFE主持人FESTIVALLIFEFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEGOODGoodlifeFestivalGOODFESTIVALLIFE安保人员FESTIVALLIFEFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEPoweredBySpesifikDesignGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEGoodlifeFestivalGOODGOODFESTIVALLIFE保洁人员FESTIVALLIFEFESTIVALLIFEGOODFESTIVALLIFEGOODGOODGOODGOODLIFEFESTIVALGOODLIFEFESTIVALGOODLIFEFESTIVALPoweredBySpesifikDesignGOODLIFEFESTIVALGOODLIFEGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFELIFEGOOD美好生活节FESTIVALPART04LIFEGOOD活动宣传FESTIVAL与你共度双十一GOODGOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL GOODLIFEFESTIVAL G