广告介绍英语

广告介绍英语第1页/共40页Advertisingiseverywhere,itexistsinmanyaspectofourdailylives.Butinfact,insomewaysitwasignored.Intheeyesofmanypeople,advertisingisanegativeword.Whatpeoplehatemostisadsexistwhentheylooktheirfavouritetv,sodol.todayItelltheads,nottohelpadschangeit’sbadimage,buttomakeusfindsomefunthingsinads.Yes,wetalkaboutad!Part1第2页/共40页肿么是广告。。。我了个去、Therearesomanyadsinourlives!!!肿么是广告。。。我了个去、第3页/共40页1.Pressadvertising报刊广告2.Televisionadvertising电视广告3.OutdoorandTransportadvertising露天广告和交通广告4.Windowandpoint-of-saledisplay橱窗销售点陈列广告5.Directmailadvertising直接邮件广告6.Exhibitionandtradefairs展览商品交易广告7.Cinema电影广告AdvertisingMedia第4页/共40页TheadsIcareCreative

Creativityisthesoulofadvertising

HumorousIwillfeelfunnyiftheadsiswittyObviousthemeItmusttellmewhatitwanttosayOtherAdvertisementshouldhaveculturalawarenessMoreinadvertisement

第5页/共40页香港整容医院的广告Facelifting第6页/共40页Thechangeof贞子’hairstyleAshampooad第7页/共40页Tissue纸巾第8页/共40页high-heeledshoes高跟鞋第9页/共40页expressdelivery快递第10页/共40页superglue强力胶第11页/共40页HighdefinitionTV高清电视机第12页/共40页hairconditioner护发素第13页/共40页步步高点读机

哪里不会点哪里第14页/共40页Part2~~sloganandbrand第15页/共40页DISCUSSION1.Whatisaslogan？2.Whyhaveaslogan？第16页/共40页1.WhatIsASlogan?

Generallyspeaking:

Asloganisanoun,usuallyrepeatedandpersuasivethatcreatesamemorablecatchphrase,motto,orjingle,thatexpressesaparticularaimorconcept.Aconceptthatyouwanttostickinyouraudience'smindlikegluetopaper.

InBusiness:

Asloganortaglineisasentenceplacedafteryourcompanynameorproductnamethathelpstogiveitanidentityandapositiveimage.It'sreallyabriefadvertisingsloganthatisconsistentlydisplayedwithyourbusinessname.第17页/共40页

Howmanycompanysloganscanyourecall?“GotMilk?”,“I’mLovin’It!”,“JustDoIt”,thelistgoesonandon.Why?Becausetheseslogansareuniquetoonebrandname,theyarecatchy,andtheyareshort.

Youtoocancreateamemorablesloganthatwillimplantitselfinthemindsofpotentialcustomersformanyyearstocome.whyhaveaslogan第18页/共40页AppleInc.

cocagolaFerrariCommonSloganandbrand第19页/共40页ChinaNationalPetroleumCorp.WorldTradeOrganizationWestAnHuiUniversity第20页/共40页Obeyyourthirst．Impossilemadepossile．Justdoit.Thetasteisgreat.Nobusinesstoosmall,noproblemtoobig.ConnectingPeople.ImpossibleisnothingOhwhatafeelingAnythingispossibleSpriteNestleNokiaToyotaCanonIBMNikeAdidasLiNingHaveyourfun第21页/共40页TypesofSlogansAfeature--auniquenessordifferencebetweenasubstance,productorobject.Ex:"Writeanebookin7days."Abenefit--aresultthatsomeonereceives.Remember,thissavesyou[timeormoney].Aquestion--thought-provokingmethods."Howwouldyouliketobeamillionaireinthreeyears?"

Achallenge--adare.Ex:TheMarines,"Weareonlylookingforafewgoodmen."Astructure--adesignorcollectionputtogetherforasinglepurpose.Ex:"TheAbundanceCenterholdsalltheinformationyouwilleverneedtoknowonabundance."第22页/共40页HowtomakeslogansTherearesevenwaystomakeasloganmemorable:MakeitexcitingBeboastfulorexaggeratedSelf-referencingMetaphorical,playfulorhumorousInspirationalorupliftingTotriggerpainfulmemoriesorpossibilitiesUseofvividorfreshlanguage第23页/共40页ShoppingPart3第24页/共40页contentsTraditionalshoppingOnlineshoppingAdvantagesanddisadvantagesPlacesofshoppingConclusion

第25页/共40页Traditional

shoppingTraditionalshoppingisgoingtoshoptobuysomething.Suchas:buyclothesbuyelectricgoods,buyshoesandbooks,Ithinkthatgirlslovegoingshoppingmorethanboys.第26页/共40页supermarket第27页/共40页Traditionalshopping第28页/共40页clothesshop第29页/共40页shoppingcenter第30页/共40页

Advantages

touchtheclothestryitknowthequalityofgoods

DisadvantagespeoplemayfeeltiredhigherpricewastetimeTraditionalshoppingDiscuss:Whataretheadvantagesanddisadvantagesofthetraditionalshopping?第31页/共40页withthedevelopmentoftheInternetandthepopularizitionofcomputer.shoppingonlinebecomeacommonplace

ofourlife.onlineshoppingmeansthatpeoplecanbuyanythingontheInternet.theycanbuyanythingathome,inoffice.Onlineshoppinghasmadeourdailymoreconvenientandcomfortable.Today,wecanlearnsomethingaboutit随着互联网的发展和电脑的流行。网上购物在我们的生活中成为一种司空见惯的事。网上购物意味着人们可以在网上买任何东西。他们可以在家里买东西,在办公室。网上购物使我们的日常更方便和舒适。今天,我们能学到些什么onlineshoppingTranslating:第32页/共40页

Onlineshopping第33页/共40页1.convinient.

2.variety

3.Abletocompareproductpriceandfeatures(产品特点)Advantages第34页/共40页onlineshoppinghasmanydailythingstoselect,inaddition,theyaresocheapandgood第35页/共40页

1.Enjoymentofretail(零售

)shoppinglost

享受零售购物乐趣消失2.Privacyandsec