苹果APPSTORE产品上架以及审批流程

苹果APPSTORE产品上架以及审批流程苹果APPSTORE产品上架以及审批流程该文档供参考，实际页面随时会有改动，以实际官网页面为准，但是流程基本DP如果审批不通过，会有邮件通知并告知哪里审批不通过，改好后重新提交审批 elications序，其中包括两个主要配置项：主语言和公司名称。切记：一旦这两项配置提记的名称吧，不要省事的就用自己的账号名，除非你的账号名也很有特色：)这是由于美国法律对加密算法等的要求，如果你的应用程序没有涉及到加Apple都OK了，那么才能继续下面的配置，这就比较麻烦了，所以如果是个人开发者，没有特8、我们继续，下面就是提交程序时的核心数据了，即概要数据配置页面，如下图所示(图是网上找的，主要看格式吧)：求(DeviceRequirements)：如果你的应用程序跟电话其中的必填项包括：程序名(AppName)，唯一标示(SKUNumber)eB.唯一标示(SKUNumber)：D期以及价格以及销售区域想要收钱吗想的话，就给自己的程序定个价，不想的话也很好啊，那就选这个地方，可以选择另外一个输入用户应用程序数据的语言，如果你的应用程言就够了版本信息：版本信息(VersionNumber)，程序描述(Description)，主要分类(Primary)，子分类(subcatepory)，关键字(Keywords)，版权 (Copyright)，技术支持网址(SupportURL)，技术支持Email(SupportEmailAddress)。这个此页需要填写的内容，有如下需要注意的地方：A.版本信息(VersionNumber)：B.程序描述(Description)：虽然我们之前选择了主语言，一般为English，但是此处，我们同样可以用两种或多种语言输入对自己程序的描述。对于此项具体的内容，这是消费者了解这个应用的很重要的描述，同时对其做出购买决定的影响也是很大的，所以注意：此处不要给一些关键字的列表！为了提高搜索的可见性，开发者输竟这个简单描述是用来给消费者看的，本页的下面专门提供了供用户输入关键C.主要分类(Primarycategory)：(Book)、小工具(Utilities)、音乐(Music)，旅游(Travel)，游戏(Games)等等。此页还提供了子分类(subcategory)的选择，这可以更加准确的描述程序纸牌(Card)，运动(Sports)等等。D.关键字(Keywords)：字以便提高程序被搜索的概率！但最适的，站在消费者的角度，注意消费者很E.版权信息：这就是刚才起到那个公司名称的官方名称了的网站，或者介绍的网页，如果没有的话，最简单的办法就是到某个有名的博好了！应的程序评级，这个大家根据实际情况填写就好了，没有什么好坏之分，开发己体会吧，呵呵。多4个其他截图。中之重！尽量给用户展示出最好的界面！当所有的上述页面都完成后，我们可以在这个最后的页面再次检查一下我们所填入的内容是否完整、正确，毕竟这可是商品的包装啊！只有好的包装才点击提交后，我们退出编辑界面，回到了此篇第二幅图所示的界面，程序苹果上架的官方审批规则请看下面的网站(需要有IDP登陆)：AppleAppReviewGuidelineIntroduction介绍WeWe'repleasedthatyouwanttoinvestyourtalentsandtimetodevelopapplicationsforiOS.Ithasbeenarewardingexperience-bothprofessionallyandfinancially–fortensofthousandsofdevelopersandwewanttohelpyoujointhissuccessfulgroup.WehavepublishedourAppStoreReviewGuidelinesinthehopethattheywillhelpyousteerclearofissuesasyoudevelopyourappandspeedyouthroughtheapprovalprocesswhenyousubmitit.WeWeviewAppsdifferentthanbooksorsongs,whichwedonotcurate.Ifyouwanttocriticizeareligion,writeabook.Ifyouwanttodescribesex,writeabookorasong,orcreateamedicalapp.Itcangetcomplicated,butwehavedecidedtonotallowcertainkindsofcontentintheAppStore.Itmayhelptokeepsomeofourbroaderthemesinmind:andparentalpinganeyeoutforthekidsreWedontneedanyorprovideceptedWewillrejectAppsforanycontentorbehaviorthatwebelieveuaskWellasaSupremeCourtJusticeoncesaidIllknowitwhenIseeit.Andwethinkthatyouwillalsoknowitwhenyoucrossit.ectedwehaveaReviewBoardthatyoucanappealto.Ifyouruntothepressandtrashus,itneverhelps.pttocheatthesystemforexamplebytryingtoewprocessstealdatafromuserscopyanotherdevelopersworkormanipulatetheratingsyourappswillberemovedfromthestoreandyouwillbeexpelledfromthedeveloperprogram.ThisisalivingdocumentandnewappspresentingnewestionsmayresultinnewrulesatanytimePerhapsyourappwilltriggerthis.LastlyLastly,welovethisstufftoo,andhonorwhatyoudo.We'rereallytryingourbesttocreatethebestplatformintheworldforyoutoexpressyourtalentsandmakealivingtoo.Ifitsoundslikewe'recontrolfreaks,well,maybeit'sbecausewe'resocommittedtoourusersandmakingsuretheyhaveaqualityexperiencewithourproducts.Justlikealmostallofyouaretoo.TableofContentsTermsTermsandconditionsctionalityMetadata,ratingsandrankingsnPushnotificationseCenterTrademarksandtradedressMediacontentUserinterfacePurchasingandcurrenciesrapingandaggregationDamagetodevicePersonalattacksolenceObjectionablecontentcynographyReligion,culture,andethnicity20.Contests,sweepstakes,lotteries,andraffles21.Charitiesandcontributions22.Legalrequirements1.TermsandconditionsAsAsadeveloperofapplicationsfortheAppStoreyouareboundbythetermsofthe??(PLA),HumanInterfaceGuidelines(HIG),andanyotherlicensesorcontractsbetweenyouandApple.ThefollowingrulesandexamplesareintendedtoassistyouingainingacceptanceforyourappintheAppStore,nottoamendorremoveprovisionsfromanyotheragreement.2.FunctionalityAppsthatcrashwillberejectedAppsthatexhibitbugswillberejectedAppsthatdonotperformasadvertisedbythedeveloperwillberejected绝AppsAppsthatincludeundocumentedorhiddenfeaturesinconsistentwiththedescriptionoftheappwillberejectedAppsthatusenon-publicAPIswillberejectedAppsAppsthatreadorwritedataoutsideitsdesignatedcontainerareawillberejectedAppsthatdownloadcodeinanywayorformwillberejectedAppsthatinstallorlaunchotherexecutablecodewillberejectedAppsthatare"beta","demo","trial",or"test"versionswillberejected示”，“审判”，或“测试”版本将被拒绝iPhoneiPhoneappsmustalsorunoniPadwithoutmodification,atiPhoneresolution,andat2XiPhone3GSresolutionAppsthatduplicateappsalreadyintheAppStoremayberejected,particularlyiftherearemanyofthem,suchasfart,burp,flashlight,andKamaSutraapps.AppsAppsthatarenotveryuseful,aresimplywebsitesbundledasapps,ordonotprovideanylastingentertainmentvaluemayberejectedAppsAppsthatareprimarilymarketingmaterialsoradvertisementswillberejectedAppsAppsthatareintendedtoprovidetrickorfakefunctionalitythatarenotclearlymarkedassuchwillberejectedAppsAppslargerthan20MBinsizewillnotdownloadovercellularnetworks(thisisautomaticallyprohibitedbytheAppStore)Multitaskingappsmayonlyusebackgroundservicesfortheirintendedpurposes:VoIP,audioplayback,location,taskcompletion,localnotifications,etc.AppsAppsthatbrowsethewebmustusetheiOSWebKitframeworkandWebKitJavascriptAppsthatencourageexcessiveconsumptionofalcoholorillegalsubstances,orencourageminorstoconsumealcoholorsmokecigarettes,willberejectedAppsAppsthatprovideincorrectdiagnosticorotherinaccuratedevicedatawillberejectedDevelopersDevelopers"spamming"theAppStorewithmanyversionsofsimilarappswillberemovedfromtheiOSDeveloperProgramAppsAppsthataresimplyasongormovieshouldbesubmittedtotheiTunesstore.AppsthataresimplyabookshouldbesubmittedtotheiBookstore.AppsAppsthatarbitrarilyrestrictwhichusersmayusetheapp,suchasbylocationorcarrier,mayberejected3.Metadata(name,descriptions,ratings,rankings,etc)AppsAppsormetadatathatmentionsthenameofanyothermobileplatformwillberejectedAppswithplaceholdertextwillberejectedAppsAppswithdescriptionsnotrelevanttotheapplicationcontentandfunctionalitywillberejectedAppAppnamesiniTunesConnectandasdisplayedonadeviceshouldbesimilar,soasnottocauseconfusionSmallSmallandlargeappiconsshouldbesimilar,soastonottocauseconfusionAppsAppswithappiconsandscreenshotsthatdonotadheretothe4+ageratingwillberejectedAppsAppswithCategoryandGenreselectionsthatarenotappropriatefortheappcontentwillberejectedDevelopersDevelopersareresponsibleforassigningappropriateratingstotheirapps.Inappropriateratingsmaybechanged/deletedbyAppleDevelopersDevelopersareresponsibleforassigningappropriatekeywordsfortheirapps.Inappropriatekeywordsmaybechanged/deletedbyAppleDeveloperswhoattempttomanipulateorcheattheuserreviewsorchartrankingintheAppStorewithfakeorpaidreviews,oranyotherinappropriatemethodswillberemovedfromtheiOSDeveloperProgramAppsAppswhichrecommendthatusersrestarttheiriOSdevicepriortoinstallationorlaunchmayberejectedAppsAppsshouldhaveallincludedURLsfullyfunctionalwhenyousubmititforreview,suchassupportandprivacypolicyURLs4.LocationAppsAppsthatdonotnotifyandobtainuserconsentbeforecollecting,transmitting,orusinglocationdatawillberejectedAppsAppsthatuselocation-basedAPIsforautomaticorautonomouscontrolofvehicles,aircraft,orotherdeviceswillberejectedAppsAppsthatuselocation-basedAPIsfordispatch,fleetmanagement,oremergencyserviceswillberejected6.GameCenterLocationdatacanonlybeusedwhendirectlyrelevanttothefeaturesandservicesprovidedbytheapptotheuserortosupportapprovedadvertisinguses5.PushnotificationsAppsAppsthatprovidePushNotificationswithoutusingtheApplePushNotification(APN)APIwillberejectedAppsAppsthatusetheAPNservicewithoutobtainingaPushApplicationIDfromApplewillberejectedAppsAppsthatsendPushNotificationswithoutfirstobtaininguserconsentwillberejectedAppsAppsthatsendsensitivepersonalorconfidentialinformationusingPushNotificationswillberejectedAppsAppsthatusePushNotificationstosendunsolicitedmessages,orforthepurposeofphishingorspammingwillberejectedAppsAppscannotusePushNotificationstosendadvertising,promotions,ordirectmarketingofanykindAppscannotchargeusersforuseofPushNotificationsAppsAppsthatexcessivelyusethenetworkcapacityorbandwidthoftheAPNserviceorundulyburdenadevicewithPushNotificationswillberejectedAppsAppsthattransmitviruses,files,computercode,orprogramsthatmayharmordisruptthenormaloperationoftheAPNservicewillberejectedAppsAppsthatdisplayanyPlayerIDtoendusersoranythirdpartywillberejectedAppsAppsthatusePlayerIDsforanyuseotherthanasapprovedbytheGameCentertermswillberejectedDevelopersthatattempttoreverselookup,trace,relate,associate,mine,harvest,orotherwiseexploitPlayerIDs,alias,orotherinformationobtainedthroughtheGameCenterwillberemovedfromtheiOSDeveloperProgramGameGameCenterinformation,suchasLeaderboardscores,mayonlybeusedinappsapprovedforusewiththeGameCenterAppsAppsthatuseGameCenterservicetosendunsolicitedmessages,orforthepurposeofphishingorspammingwillberejectedAppsAppsthatexcessivelyusethenetworkcapacityorbandwidthoftheGameCenterwillberejectedAppsAppsthattransmitviruses,files,computercode,orprogramsthatmayharmordisruptthenormaloperationoftheGameCenterservicewillberejected7.7.iAdsAppsAppsthatartificiallyincreasethenumberofimpressionsorclick-throughsofadswillberejectedAppsthatcontainemptyiAdbannerswillberejectedAppsAppsthataredesignedpredominantlyforthedisplayofadswillberejected8.Trademarksandtradedress10.UserinterfaceAppsmustcomplywithalltermsandconditionsexplainedinthe??andthe?AppsthatsuggestorinferthatAppleisasourceorsupplieroftheapp,orthatAppleendorsesanyparticularrepresentationregardingqualityorfunctionalitywillberejectedAppsAppswhichappearconfusinglysimilartoanexistingAppleproductoradvertisingthemewillberejectedAppsAppsthatmisspellAppleproductnamesintheirappname.,GPSforIphone,iTunz)willberejectedUseofprotected3rdpartymaterial(trademarks,copyrights,tradesecrets,otherwiseproprietarycontent)requiresadocumentedrightscheckwhichmustbeprovideduponrequestGoogleMapsandGoogleEarthimagesobtainedviatheGoogleMapsAPIcanbeusedwithinanapplicationifallbrandfeaturesoftheoriginalcontentremainunalteredandfullyvisible.AppsthatcoverupormodifytheGooglelogoorcopyrightholdersidentificationwillberejected9.MediacontentAppsAppsthatdonotusetheMediaPlayerframeworktoaccessmediaintheMusicLibrarywillberejectedAppuserinterfacesthatmimicanyiPodinterfacewillberejectedAudioAudiostreamingcontentoveracellularnetworkmaynotusemorethan5MBover5minutesVideostreamingcontentoveracellularnetworklongerthan10minutesmustuseHTTPLiveStreamingandincludeabaseline64kbpsaudio-onlyHTTPLiveAppsmustcomplywithalltermsandconditionsexplainedinthe?AppsAppsthatlooksimilartoappsbundledontheiPhone,includingtheAppStore,iTunesStore,andiBookstore,willberejectedAppsAppsthatdonotusesystemprovideditems,suchasbuttonsandicons,correctlyandasdescribedinthe??mayberejectedAppsAppsthatcreatealternatedesktop/homescreenenvironmentsorsimulatemulti-appwidgetexperienceswillberejectedAppsAppsthatalterthefunctionsofstandardswitches,suchastheVolumeUp/DownandRing/Silentswitches,willberejectedAppleandourcustomersplaceahighvalueonsimple,refined,creative,wellthoughtthroughinterfaces.Theytakemoreworkbutareworthit.Applesetsahighbar.Ifyouruserinterfaceiscomplexorlessthanverygood,itmayberejected11.PurchasingandcurrenciesAppsAppsthatunlockorenableadditionalfeaturesorfunctionalitywithmechanismsotherthantheAppStorewillberejectedAppsAppsutilizingasystemotherthantheInAppPurchaseAPI(IAP)topurchasecontent,functionality,orservicesinanappwillberejectedAppsAppsusingIAPtopurchasephysicalgoodsorgoodsandservicesusedoutsideoftheapplicationwillberejectedAppsAppsthatuseIAPtopurchasecreditsorothercurrenciesmustconsumethosecreditswithintheapplicationAppsAppsthatuseIAPtopurchasecreditsorothercurrenciesthatexpirewillberejectedContentContentsubscriptionsusingIAPmustlastaminimumof7daysandbeavailabletotheuserfromalloftheiriOSdevicesAppsAppsthatuseIAPtopurchaseitemsmustassignthecorrectPurchasabilityAppsAppsthatuseIAPtopurchaseaccesstobuilt-incapabilitiesprovidedbyiOS,suchasthecameraorthegyroscope,willberejectedAppsAppscontaining"rental"contentorservicesthatexpireafteralimitedtimewillberejectedInsuranceInsuranceapplicationsmustbefree,inlegal-complianceintheregionsdistributed,andcannotuseIAPInIngeneral,themoreexpensiveyourapp,themorethoroughlywewillreviewAppsofferingsubscriptionsmustdosousingIAP,Applewillsharethesame70/30revenuesplitwithdevelopersforthesepurchases,assetforthintheDeveloper?.Appsthatlinktoexternalmechanismsfor?purchasesorsubscriptions?tobeusedintheapp,suchasa“buy"buttonthatgoestoawebsitetopurchaseadigitalbook,willberejectedAppsAppscanreadorplayapprovedcontent(specificallymagazines,newspapers,books,audio,music,andvideo)thatissubscribedtoorpurchasedoutsideoftheapp,aslongasthereisnobuttonorexternallinkintheapptopurchasetheapprovedcontent.?Applewillnotreceiveanyportionoftherevenuesforapprovedcontentthatissubscribedtoorpurchasedoutsideoftheapp12.ScrapingandaggregationApplicationsApplicationsthatscrapeanyinformationfromApplesites(forexamplefrom?,iTunesStore,AppStore,iTunesConnect,AppleDeveloperPrograms,etcetc)orcreaterankingsusingcontentfromApplesitesandserviceswillberejectedApplicationsApplicationsmayuseapprovedAppleRSSfeedssuchastheiTunesStoreRSSAppsAppsthataresimplywebclippings,contentaggregators,oracollectionoflinks,mayberejected13.DamagetodeviceAppsAppsthatencourageuserstouseanAppleDeviceinawaythatmaycausedamagetothedevicewillberejectedAppsAppsthatrapidlydrainthedevice'sbatteryorgenerateexcessiveheatwillberejected14.PersonalattacksAnyAnyappthatisdefamatory,offensive,mean-spirited,orlikelytoplacethetargetedindividualorgroupinharmswaywillberejectedProfessionalProfessionalpoliticalsatiristsandhumoristsareexemptfromthebanonoffensiveormean-spiritedcommentary5.ViolenceAppsAppsportrayingrealisticimagesofpeopleoranimalsbeingkilledormaimed,shot,stabbed,torturedorinjuredwillberejectedAppsthatdepictviolenceorabuseofchildrenwillberejected""Enemies"withinthecontextofagamecannotsolelytargetaspecificrace,culture,arealgovernmentorcorporation,oranyotherrealentityAppsAppsinvolvingrealisticdepictionsofweaponsinsuchawayastoencourageillegalorrecklessuseofsuchweaponswillberejectedAppsthatincludegamesofRussianroulettewillberejected16.ObjectionablecontentAppsAppsthatpresentexcessivelyobjectionableorcrudecontentwillberejectedAppsthatareprimarilydesignedtoupsetordisgustuserswillberejected7.PrivacyAppscannottransmitdataaboutauserwithoutobtainingtheuser'spriorpermissionandprovidingtheuserwithaccesstoinformationabouthowandwherethedatawillbeusedAppsAppsthatrequireuserstosharepersonalinformation,suchasemailaddressanddateofbirth,inordertofunctionwillberejectedAppsthattargetminorsfordatacollectionwillberejected18.PornographyAppsAppscontainingpornographicmaterial,definedbyWebster'sDictionaryas"explicitdescriptionsordisplaysofsexualorgansoractivitiesintendedtostimulateeroticratherthanaestheticoremo