商业计划书范例英文

商业计划书范例-英文商业计划书范例-英文商业计划书范例-英文AAA’sVision TobethedominantplatformenablinguniversalB2Ce-commerce–consumersandmerchantsaroundtheglobetradingwitheachotherthroughwww.AAA.comAccesstomoreproductsoninternationalmarketsBuysmoothlyandsafelyonline,noworryaboutcurrencyexchangeConvenientdeliveryTimelycustomerservicesOverseasMerchants’needsMaximizerevenuebysellingmoreproductstomorecustomersaroundtheworldMinimizecostsonmarketing,logisticsandcustomerservicesSecuretransactionTheProblemWithCross-Border

e-commerce:ProcessGapsInternationalPaymentsLogisticslanguagecustomerservicesculturaldifferencesAlthoughtheInternethaslongenabledinformationtoflowfreelyaroundtheglobe,e-commercehasnotspreadaswidely,becauseofvariousbarriers.DomesticCustomers’needsProcessGapsAAABridgestheGapsinCross-Bordere-commerceDomesticConsumersOverseasMerchantsClearthehurdlestoconsumeroversease-commerceLimitedmerchandise/servicechoicesLanguagedifferenceInternationalpayment¤cyconversionInternationalshipping,tariffs&logisticsCustomerservices&culturedifferencesGiveoverseasmerchantssimpleaccesstooverseasconsumersLowcostandlowriskPlugandplayAAAprovidesanonlinee-commerceplatformthatbridgesALL5majorgapswhichpreventglobalB2CtransactionsfromhappeningInternationalPaymentsLanguageDifferenceCustomerserviceLogisticsProductInformationStartingWithChineseConsumers…Near-TermMissionofwww.AAA.com:Capturetheuntappedmarketofhigh-endChinesee-consumersshoppingaroundtheglobeDevelopastrongbrandnameanddeepcustomerloyaltyBuildabaseofAmericanonlinemerchantstocapturehighermarginsandprovidedifferentiatedofferings…ToWhomWeProvideanUnparalleledCustomerExperienceBrandnewshoppingconceptandexperienceNolimitonchoices,timeandlocationsOnlypayonepriceinlocalcurrency,alltaxes,shippingcosts,tariffsetc.included6-14workingdayguaranteeddeliveryongoodsaroundtheworldAccessiblecustomerserviceswithreturnandexchangeguaranteesHighlyefficientbackofficeproceduresandlogisticsystemsUniqueandproprietaryflowdesignandordersystemsHighlyefficientlogisticsystemsSuperiorcustomerserviceandrelationshipmanagementAlwaysviewcustomersasthecoreresourceofAlwaysbe‘Friendly,timely,thoroughandconsiderate’tocustomersAAAisSuccessfullyAttackingtheMostProfitableSegmentoftheB2CMarketLevelofmerchandisechoicesOrderSizeSpecializedbrandnamewebsitesOnlineportalshoppingmallsLogoAndIsTheOnlyChinesee-commerce

PlayerinGlobalB2CLaunchBiz.TypeKeyBusinessBusinessSizeNotesAAA2004/11GlobalB2CFacilitatesbuyingoverseasgoods/servicesOver700kregisteredusersVerypositivefeedbacks;fastgrowth;seeking1stroundfundingAlibaba1999B2BMerchantsinAsia5millionmerchantsmembersDominanceinB2BEachnet1999C2CAuctionplatform10millionusers,$250milliontransactionvolumein2004BoughtoutbyeBayin2003forover$100million.Dangdang1999DomesticB2CLowendbooks,DVDsandsmallitems6millionusers;$20millionsalesin2004RejectedAmazon’s$100milbidforover70%sharesJoyo2000DomesticB2CLowendbooks,DVDsandsmallitems5.4millionusers;$38millionsalesin2004BoughtoutbyAmazonin2004for$75milTaobao2003C2CAuctionplatform4.3millionusers;$80milliontransactionvolumein2004(est.)DirectlycompetingagainsteBayChina;freeandnorevenuesourceyet1pai2004C2CAuctionplatformFarbehindeBayChinaandTaobaoFormedbyYahooandSina.VerylimitedgrowthAAA’sTargetMarketsChinesehigh-end(middleclass)consumersMorethan8milliononlineusershaveover$5,000annualincome(CNNICSurvey2004),100Millionby2010Thisnumberisgrowingquickly,andisactuallyhigherthanreportedbecausemanyChineseshieldtheirtrueincomesDisposableincomeratioishigherthaninothercountriesbecauseoflowercostoflivingandextremelyhighconsumerconfidenceMasterCard/Visaestimatesmorethan100millionChinesewithannualincome>$5,000by2010OverseasmerchantsMerchantswhoareinterestedinChinaconsumermarketLimitedresourcesandcapitalDonotwantexposuretohighbusinessand/orfinancialrisksProducts/servicesfitChineseconsumers’demandHighlyDesiredConsumers$3K-2ndtiermarket$3-4KannualincomeCoremarket$5-49kannualIncomes2ndtier$50-100K$100K+10.7%ofInternetusers(>10,000,000)Age20-30,newgraduates,juniorprofessionalsandordinarystaff0.5%ofInternetusers(500,000)Age40+,seniorprofessionals,middle+managersandexecutives8.7%ofInternetusers(>8,000,000)Age25-40,collegeeducation;Youngprofessionals,techniciansandSr.staff-DatafromCNNIC2005.1InternetUsers

inChinaIncreasingDramaticallyAccordingtoCNNIC,Chinainternetuserswillreach120millionin2005Only7.3%ofinternetusersshopoftenonlineasof2004However,thisnumberisexpectedtogrowover60%by2008andonlineretailtransactionvolumeisexpecttoreach$9billionby2008Directonlineshoppingforoverseasgoods/servicesiswellunderservedMarketSize,Cont’dAhasslefreechanneltoreachglobalconsumershighlydesired,esp.bymid-smallsizeonesUSsmalle-tailersalone--over200,000(CahnersIn-Stat,July2002)Anestimated$130.3billionUSonlineretailsalesin2006SizecouldbedoubledwithexpansionintoJapan,EuropeandKorea$30millionrevenueBygrabbing20,000merchants(~5%)witha$1,500annualfeepermerchantAdditionalcommissionrevenuefromsoldproductsviaAAA‘…obtainingChinesedistributionisabigdealbecauseofthesizeofitsmarket.Everybodywantstoselltovirginterritory.’ -MikeGoodman,YankeeGroupsenioranalystCompanyOverviewFoundedby4partnersin200x,andheadquarteredinShanghaiin200xHasasistercompanyBBBInternationalinLosAngelestohandlelogisticsandSino-UStradingPartnershavealreadyinvestedover$350KinAAAOperationalMilestonesJuly200X:BetaversionintroducedNovember1st200X:OfficialsitelaunchedMarketpromotionstartedCurrentannualrunratesalesof$1.5milwith18%grossprofitmarginOrdergrow20%monthovermonthwithlimitedmarketingbudget…and,Ultimately,RevenuesPent-upCustomerDemandisDrivingOurGrowthWearejustgivingcustomerswhattheyneedSurveyshowsover80%respondentsneedAAA’sservices90+%satisfactionlevelinpost-salesurveyOver35%repeatordervolumesThisIsaHighlyProfitableBusiness……WithMultipleRevenueStreams…RevenuefromconsumersservicefeesRevenuefromforeignmerchantsInitialset-upfeesCommissionsonsoldproducts/servicesRevenuefromLogisticefficiency

Revenuefromadvertisementand/orothervalueaddedservicesWebsiteadvertisementsales/SpecialpromotionalpositionsalesValueaddedservicesonregisteredusersAllianceandaffiliateprograms

BuildingBarriersToEntryKeybarriersforcompetitortoenterinneartermHighbrandawarenessintop20citiesrecognizedbykeyChinesemediasasthepioneerandabsoluteleaderinuniversalB2Ce-commerceover700,000userswithhighloyaltywithin10monthsoperationHighlyefficientbackofficeproceduresandlogisticsystemsNobrandedplayerscanbuildaplatformlikethisinshorttermduetotheirexistinglargebusinessscalesAAA’