高级商务英语1unit8CrisisManagement课件

高级商务英语1unit8CrisisManagement高级商务英语1unit8CrisisManagementUniteight

Para. MainTopicsPara.1-7 themismanagementofToyota’squalitycrisisshapedbyJapanesecorporateculturePara.8-12 thesocial,economicandpoliticalstatusofJapanrelatedtoToyota’squalitycrisisPara.13-19

suggestionsabouthowToyotashouldcopewithqualitycrisisUniteightPara. MainTopicsUniteight

1.InJapan,thereisaproverb,“Ifitstinks,putalidonit.”

(Line1,Para.1)Ifasituationoraproblemarises,seektocoveruporfudgethefacts.Uniteight1.InJapan,thereUniteight

Crisismanagementdoesnotgetanymorewoefulthanthisandthecostofthisbunglingsofar…isonlyadownpaymentonthefinaltally.(Line2,Para.2)…isonlyaninitialportionofthetotalamountintheend.UniteightCrisismanagementUniteight

loom(Para.2)v.hangover,asofsomethingthreatening,dark,ormenacingsynonyms:emerge,appearexample:

Nationalself-confidencehasbeenflaggingunderthethreatoflooming

recession.Uniteightloom(Para.2)Uniteight

companieshaveshortchangedtheircustomersbyshirkingresponsibilityuntiltheaccumulatedevidenceforcesbelateddisclosureandrecognitionofculpability.Paraphrasecompanieshavetreatedtheircustomersunfairlybyavoidingresponsibilityuntilanincreasingamountofevidenceobligesthemtomakeadelayedmoveofrevealingthetruthandconfessingtheirfault.UniteightcompanieshaveshoUniteight

thecostsofsuchnegligencearelowinJapanwherecompensationforproductliabilityclaimsismostlyderisoryornon-existent.Translation在日本，产品责任的赔偿数额低的可怜或根本没有赔偿，因此，为这种疏忽付出的代价是很低的。UniteightthecostsofsuchUniteight

Whyisthecaseofbloodcontaminationofpharmaceuticalcompaniessaidtobe“oneglowingexceptiontothisparsimoniousrecord”?Inmostcasesofqualitycrises,Japanesecompanieshabituallythinklightlyoftheircustomersbyshirkingtheirresponsibilitiesandthecostsofsuchbelittlementandnegligencearelow.Butdrugcompanyexecutivespaiddearlyforsellingtaintedblood:arathergeneroussettlementofcompensationandanabjectapology.UniteightWhyisthecaseofUniteight

WhatculturalinclinationscanJapan’snegligenceofcrisismanagementbeascribedto?(para.6-7)First,owninguptoproductdefectsposesthreatstocorporateface,especiallyforsuchahigh-statuscompanyasToyotainanationobsessedwithcraftsmanshipandquality.Secondly,duetoacorporateculturethatvaluesteam-work,employees‘loyaltyforfirmsandconcernforcorporateimageoverridetheircompassionforconsumerinterest.Thirdly,thehierarchicalcorporatestructureandacorporatecultureofdeferencepreventthetwo-waycommunicationbetweensuperiorsandsubordinates.UniteightWhatculturalinclUniteight

penchant(Para.6)n.astrongliking（强烈的）倾向，爱好synonym:aptitudeexample:

ItisnoticedthatChinesecustomershaveapenchantforproductsprojectingnationalprideintraditionalChineseculture.Uniteightpenchant(Para.6)Uniteight

…raisethebarondisclosureandassumingresponsibility.(Para.6)Paraphraseraisespeople‘sstandardsforunderwhatcircumstancesthetruthmustberevealedandresponsibilitymustbeclaimed.Uniteight…raisethebaronUniteight

Andahigh-statuscompanylikeToyotahasmuchtolosesinceitscorporatefaceisatstake.

(Line4,Para.6)ItscorporateprestigeisatriskforToyotaenjoyingagoodmarketstanding.UniteightAndahigh-statusUniteight

deference

(Para.7)Heisdeferential

tohissuperiors.他对他的长官、上司毕恭毕敬Uniteightdeference(Para.Uniteight

thefocusonconsensusandgroupisanassetinbuildingteamwork,butalsocanmakeithardtochallengewhathasbeendecidedordesigned.

(Para.7)Translation对一致意见和团队的重视是团队合作的优势，但这也会使公司难以质疑和挑战已经做出的决定和设计。UniteightthefocusonconseUniteight

Q1.What’sthemainideaofPartII(Para.8-12)?Thesocial,economicandpoliticalstatusofJapan,closelyrelatedtoToyota,areimpactingToyota’sreformonqualitycrisismanagement.UniteightQ1.What’sthemaiUniteightOutsidedirector/non-executivedirector/insidedirector

Anymemberofacompany's

boardofdirectors

whoisnotanemployeeor

stakeholder

inthecompany.Outsidedirectorsarepaidanannual

retainerfee

intheformofcash,benefitsand/or

stockoptions.

Corporategovernance

standardsrequire

publiccompanies

tohaveacertainnumberorpercentageofoutsidedirectorsontheirboardsastheyaremorelikelytoprovideunbiasedopinions.

UniteightOutsidedirector/UniteightOutsidedirector/non-executivedirector/insidedirectorOutsidedirectorsareadvantageoustothecompanybecausetheyhaveverylittle

conflictofinterest

andmayseethebigpicturedifferentlythan

insiders.The

downside

isthatsincetheyarelessinvolvedwiththecompaniestheyrepresent,theymayhavelessinformationuponwhichtobasetheirdecisionsandreducedincentivestoperform.

UniteightOutsidedirector/Uniteightabove-and-beyond(Para.8)adj.exceedingwhatisrequiredorexpectedexample:

Thesoldiersdemonstrateabove-and-beyondcourageindefenseoftheircountrymen.Uniteightabove-and-beyond(PUniteight…sheddingtheconstraintsofafustycorporatecultureandwowingcustomerswitharecallandaboveandbeyondaftersalesserviceandcare(Para.8)Paraphraseremovingtherestrictionsofoutdatedcorporatecultureandpleasingcustomerswitharecallandsuperbafter-salesserviceandcare.Uniteight…sheddingtheconstUniteightYetearlysignsarethatToyotaisnolongerthenimblecompanythattooktheworldbystorm.(Line9,Para.8)Toyotaisnolongeradynamiccompanywhichcansweeptheworld.UniteightYetearlysignsareUniteightWhatarethetroublesToyotafacedwith,internally(para.9)andexternally?Internally,ToyotacannoteitherresolvetheproblemofovercapacityorshakeoffitsoverrelianceonAmericanmarket.UniteightWhatarethetroublUniteightWhatarethetroublesToyotafacedwith,internally(para.9)andexternally(para.11,12)?Externally,LiberalDemocraticPartyhasgoneoutofpowerandthepublicisappealingtomoretransparencyandaccountabilityofgovernmentaswellascorporations.JapanAirlinesonthevergeofbankrupcyandasoaringdebt-to-GDPratiothreatentounderminenationalconfidence.UniteightWhatarethetroublcollusive(Para.10)adj.involvingsecretorillegalcooperation,especiallybetweencountriesororganizations共谋的；勾结的；串通的

synonym:connivingexample:Acountryshouldhavelawspenalizingcollusivebehaviorinbiddingorotherformsofbusinesspractice,alongwithacommitmentandcapacitytoenforcesuchlaws.

collusive(Para.10)UniteightTheJapaninc.model…buthasrunoutofsteam.(Para.10)Translation日本公司的业务模式体现在企业和政府之间相互合作、共同谋划的关系,这种关系曾经创造过日本的经济奇迹，但如今却是大势已去。UniteightTheJapaninc.modeUniteightThepowersthatbe“Thepowersthatbe”isaphraseusedtorefertothoseindividualsorgroupswhocollectivelyholdauthorityoveraparticulardomain.UniteightThepowersthatbeUniteightUniteightUniteightNationalconfidencehasbeenflaggingforsometime,butamidsttheprolongedmalaise,peoplecouldstillbaskinthesuccessofnationalchampionssuchasToyota.(Line7,Para.12)ParaphraseNationalconfidencehasbeendecliningforsometime,butamidstanenduringsenseofunease,peoplearestillderivingcontentmentfromthesuccessofnationalchampionsuchasToyota.UniteightNationalconfidenceUniteightNationalconfidencehasbeenflaggingforsometime,butamidsttheprolongedmalaise,peoplecouldstillbaskinthesuccessofnationalchampionssuchasToyota.(Line7,Para.12)民族自信心低落已经有一段时间了，但是即使在长期萎靡不振的状态下，人们依然能够沉浸在像丰田公司这样的王牌企业获得成功的喜悦中。UniteightNationalconfidenceUniteightWhat’sthemainideaofPartIII(Para.13-19)?WithmutualinterestsofToyota,reputationofmade-in-JapanproductsandAmericaneconomy,Toyotaissuggestedofgivingupitsminimalisticapproachofcrisismanagementandhandlingtheissuesmoreactively.UniteightWhat’sthemainideUniteightconflate(Para.13)v.bringtogethersynonyms:fuse,mixexample:

TheTVdramaconflates

fictionalcharactersandrealhistoriceventsseamlesslyandingeniously.Uniteightconflate(Para.13)UniteightWhatapproachdidthemediainJapantaketothequalitycrisisofToyota?InJapan,themediahastakenasomewhatminimalistapproach,thatis,makingtheminimumresponse.UniteightWhatapproachdidtUniteightcircumspect(para.14)adj.heedfulofpotentialconsequencessynonyms:cautious,prudent,scrupulousexample:

Qualifiednegotiatorsarecircumspect

ineverymovetheyaretotake.Uniteightcircumspect(para.高级商务英语1unit8CrisisManagement高级商务英语1unit8CrisisManagementUniteight

Para. MainTopicsPara.1-7 themismanagementofToyota’squalitycrisisshapedbyJapanesecorporateculturePara.8-12 thesocial,economicandpoliticalstatusofJapanrelatedtoToyota’squalitycrisisPara.13-19

suggestionsabouthowToyotashouldcopewithqualitycrisisUniteightPara. MainTopicsUniteight

1.InJapan,thereisaproverb,“Ifitstinks,putalidonit.”

(Line1,Para.1)Ifasituationoraproblemarises,seektocoveruporfudgethefacts.Uniteight1.InJapan,thereUniteight

Crisismanagementdoesnotgetanymorewoefulthanthisandthecostofthisbunglingsofar…isonlyadownpaymentonthefinaltally.(Line2,Para.2)…isonlyaninitialportionofthetotalamountintheend.UniteightCrisismanagementUniteight

loom(Para.2)v.hangover,asofsomethingthreatening,dark,ormenacingsynonyms:emerge,appearexample:

Nationalself-confidencehasbeenflaggingunderthethreatoflooming

recession.Uniteightloom(Para.2)Uniteight

companieshaveshortchangedtheircustomersbyshirkingresponsibilityuntiltheaccumulatedevidenceforcesbelateddisclosureandrecognitionofculpability.Paraphrasecompanieshavetreatedtheircustomersunfairlybyavoidingresponsibilityuntilanincreasingamountofevidenceobligesthemtomakeadelayedmoveofrevealingthetruthandconfessingtheirfault.UniteightcompanieshaveshoUniteight

thecostsofsuchnegligencearelowinJapanwherecompensationforproductliabilityclaimsismostlyderisoryornon-existent.Translation在日本，产品责任的赔偿数额低的可怜或根本没有赔偿，因此，为这种疏忽付出的代价是很低的。UniteightthecostsofsuchUniteight

Whyisthecaseofbloodcontaminationofpharmaceuticalcompaniessaidtobe“oneglowingexceptiontothisparsimoniousrecord”?Inmostcasesofqualitycrises,Japanesecompanieshabituallythinklightlyoftheircustomersbyshirkingtheirresponsibilitiesandthecostsofsuchbelittlementandnegligencearelow.Butdrugcompanyexecutivespaiddearlyforsellingtaintedblood:arathergeneroussettlementofcompensationandanabjectapology.UniteightWhyisthecaseofUniteight

WhatculturalinclinationscanJapan’snegligenceofcrisismanagementbeascribedto?(para.6-7)First,owninguptoproductdefectsposesthreatstocorporateface,especiallyforsuchahigh-statuscompanyasToyotainanationobsessedwithcraftsmanshipandquality.Secondly,duetoacorporateculturethatvaluesteam-work,employees‘loyaltyforfirmsandconcernforcorporateimageoverridetheircompassionforconsumerinterest.Thirdly,thehierarchicalcorporatestructureandacorporatecultureofdeferencepreventthetwo-waycommunicationbetweensuperiorsandsubordinates.UniteightWhatculturalinclUniteight

penchant(Para.6)n.astrongliking（强烈的）倾向，爱好synonym:aptitudeexample:

ItisnoticedthatChinesecustomershaveapenchantforproductsprojectingnationalprideintraditionalChineseculture.Uniteightpenchant(Para.6)Uniteight

…raisethebarondisclosureandassumingresponsibility.(Para.6)Paraphraseraisespeople‘sstandardsforunderwhatcircumstancesthetruthmustberevealedandresponsibilitymustbeclaimed.Uniteight…raisethebaronUniteight

Andahigh-statuscompanylikeToyotahasmuchtolosesinceitscorporatefaceisatstake.

(Line4,Para.6)ItscorporateprestigeisatriskforToyotaenjoyingagoodmarketstanding.UniteightAndahigh-statusUniteight

deference

(Para.7)Heisdeferential

tohissuperiors.他对他的长官、上司毕恭毕敬Uniteightdeference(Para.Uniteight

thefocusonconsensusandgroupisanassetinbuildingteamwork,butalsocanmakeithardtochallengewhathasbeendecidedordesigned.

(Para.7)Translation对一致意见和团队的重视是团队合作的优势，但这也会使公司难以质疑和挑战已经做出的决定和设计。UniteightthefocusonconseUniteight

Q1.What’sthemainideaofPartII(Para.8-12)?Thesocial,economicandpoliticalstatusofJapan,closelyrelatedtoToyota,areimpactingToyota’sreformonqualitycrisismanagement.UniteightQ1.What’sthemaiUniteightOutsidedirector/non-executivedirector/insidedirector

Anymemberofacompany's

boardofdirectors

whoisnotanemployeeor

stakeholder

inthecompany.Outsidedirectorsarepaidanannual

retainerfee

intheformofcash,benefitsand/or

stockoptions.

Corporategovernance

standardsrequire

publiccompanies

tohaveacertainnumberorpercentageofoutsidedirectorsontheirboardsastheyaremorelikelytoprovideunbiasedopinions.

UniteightOutsidedirector/UniteightOutsidedirector/non-executivedirector/insidedirectorOutsidedirectorsareadvantageoustothecompanybecausetheyhaveverylittle

conflictofinterest

andmayseethebigpicturedifferentlythan

insiders.The

downside

isthatsincetheyarelessinvolvedwiththecompaniestheyrepresent,theymayhavelessinformationuponwhichtobasetheirdecisionsandreducedincentivestoperform.

UniteightOutsidedirector/Uniteightabove-and-beyond(Para.8)adj.exceedingwhatisrequiredorexpectedexample:

Thesoldiersdemonstrateabove-and-beyondcourageindefenseoftheircountrymen.Uniteightabove-and-beyond(PUniteight…sheddingtheconstraintsofafustycorporatecultureandwowingcustomerswitharecallandaboveandbeyondaftersalesserviceandcare(Para.8)Paraphraseremovingtherestrictionsofoutdatedcorporatecultureandpleasingcustomerswitharecallandsuperbafter-salesserviceandcare.Uniteight…sheddingtheconstUniteightYetearlysignsarethatToyotaisnolongerthenimblecompanythattooktheworldbystorm.(Line9,Para.8)Toyotaisnolongeradynamiccompanywhichcansweeptheworld.UniteightYetearlysignsareUniteightWhatarethetroublesToyotafacedwith,internally(para.9)andexternally?Internally,ToyotacannoteitherresolvetheproblemofovercapacityorshakeoffitsoverrelianceonAmericanmarket.UniteightWhatarethetroublUniteightWhatarethetroublesToyotafacedwith,internally(para.9)andexternally(para.11,12)?Externally,LiberalDemocraticPartyhasgoneoutofpowerandthepublicisappealingtomoretransparencyandaccountabilityofgovernmentaswellascorporations.JapanAirlinesonthevergeofbankrupcyandasoaringdebt-to-GDPratiothreatentounderminenationalconfidence.UniteightWhatarethetroublcollusive(Para.10)adj.involvingsecretorillegalcooperation,especiallybetweencountriesororganizations共谋的；勾结的；串通的

synonym:connivingexample:Acountryshouldhavelawspenalizingcollusivebehaviorinbiddingorotherformsofbusinesspractice,alongwithacommitmentandcapacitytoenforcesuchlaws.

collusive(Para.10)UniteightTheJapaninc.model…buthasrunoutofsteam.(Para.10)Translation日本公司的业务模式体现在企业和政府之间相互合作、共同谋划的关系,这种关系曾经创造过日本的经济奇迹，但如今却是大势已去。UniteightTheJapaninc.modeUniteightThepowersthatbe“Thepowersthatbe”isaphraseusedtorefertothoseindi