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TextTextTextTextLEVELSEPARATE40PlanImplementSupportLINKS31TextTextTextTextTextTextTextTextTextText2X2CUBED22X2TOWER3TextTextTextTextTextTextSIZESIN4TextTextTextTextTextTextTextTextTextTextJOINT5TextTextTextTextSPOTLIGHT6TextTextTextTextTextTextSTAIRCASE7StrategySkillsSystemsStaffSharedvaluesStructureStyle7S8NewentrantSuppliersIndustry

competitorsBuyersSubstitutesFORCESATWORK95PsMARKETINGPlacePriceProductPackagePositioningpromotionProductoffering10TextTextWIRECUBES11TextTextTextTextCUTOUT3D12TextTextTextLINEARA3D13TextTextTextTextLINEARB3D14TextTextTextLINEARC3D15TextTextTextLINEARD3D16TextTextTextTextLINEARE3D17TextTextTextLINEARG3D18TextTextLINEARI3D19TextTextTextTextLINEARJ3D20TextLINEARN3DTextTextText21TextTextTextLINEARP3D22LINEARQ3DTextText23TextTextLINEARQ3D24TextTextTextPROPELLER3D25SPIRAL13D26SpiralBrakesTubeintubeSPIRAL23D27STARS3D28RINGS3D29PERSPECTIVE3D30ARROW3D31CUBES13D32CUBES23D33*FootnoteSource:CUBES33D34TextTextSCALE35TextTextSCALES36ARROWSTextTextTextTextTextTextText37LEVEL1Text38LEVEL2TextText39LEVEL3TextTextText40LEVEL4TextTextTextText41LEVEL5TextTextTextTextText42LEVEL6TextTextTextTextTextText43FLOW2TextHeaderHeaderText44TextFLOW2TITLETextHeaderHeaderText45FLOW3TextHeaderHeaderTextHeaderText46TextFLOW3TITLETextHeaderHeaderTextHeaderText47FLOW4TextHeaderHeaderTextHeaderHeaderTextText48TextFLOW4TITLETextHeaderHeaderTextHeaderHeaderTextText49FLOW5TextHeaderHeaderTextHeaderHeaderHeaderTextTextText50TextFLOW5TITLETextHeaderHeaderTextHeaderHeaderHeaderTextTextText51FLOW6TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText52TextFLOW6TITLETextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderText53BLADESTextTextTextText54BOXTextTextTextText55BOXTextTextTextText56CYCLE1TextTextText57CYCLE2TextText58UPON2TextText59CYCLE3TextTextText60CYCLE4TextTextTextText61CYCLE5TextTextTextTextText62CYCLE6TextTextTextTextTextText63CYCLE7TextTextTextTextTextTextText64CYCLE8TextTextTextTextTextTextTextText65TextINCOMINGTextTextTextTextText66RIBBONTextTextTextTextText67RINGTextTextTextTextText68CONTINUOUSTextTextTextTextTextTextTextText69CUTOUTTextTextTextText70LINEARATextTextText71LINEARBTextTextTextText72LINEARCTextTextText73LINEARDTextTextText74LINEARETextTextTextText75LINEARFTextTextText76LINEARGTextTextText77LINEARHTextTextTextText78LINEARITextText79LINEARJTextTextTextText80LINEARKTextTextTextTextTextText81LINEARNTextTextTextText82LINEARPTextTextText83LINEARQTextText84PROPELLERTextTextText85STEP5TextTextTextTextText86TextTextTextText2ON187TextTextTextTextTextTextAGAINST88TextTextTextTextTextATWORK89NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK90TextTextCOUPLEDHORIZ91TextTextCOUPLEDVERT92TextTextTextTextFOCUSED93TextTextTextPARALLEL94TextTextTextTextSPLIT95TextSURROUND96TextTextTWISTED97TextTextUP&AWAY98TextTextUP&DOWN99Thewaymanagerscollectivelybehavewithrespecttouseoftime,attention,andsymbolicactionsThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandproceduresthroughwhichthingsgetdonefromdaytodayAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleStaffSystemsStyleSharedValuesStructureSkillsStrategy2S-5S100CustomerClientsDistributorsCompetitorsSuppliers3CsTRIANGLE101SkillsSharedvaluesStrategyStaffStructureSystemsStyleAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetitionTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsTheprocessesandproceduresthroughwhichthingsgetdonefromday-to-dayThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.Somecompaniesperformextraordinaryfeatswithordinarypeople3S-4S102StyleStructureStaffStrategySystemsSkillsSharedvaluesThewaymanagerscollectivelybehavewithrespecttouseoftime,attentionandsymbolicactionsCapabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals.SomecompaniesperformextraordinaryfeatswithordinarypeopleThoseideasofwhatisrightanddesirable(incorporateand/orindividualbehavior)whicharetypicaloftheorganizationandcommontomostofitsmembersTheprocessesandandproceduresthroughwhichthingsgetdonefromday-to-dayTheorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegratedThepeopleintheorganization,consideredintermsofcorporatedemographics,notindividualpersonalitiesAcoherentsetofactionsaimedatgainingasustainableadvantageovercompetition7S103CompetitivepositionLowMediumHighProduct/marketattractivenessLowMediumHighBUSSPORTFOLIO104ChangevisionChiefExecutiveLeadershipgroupsDownthelineExternalconstitutionCommitmentConvictionCourageCapabilityIndividualactivityEnablingdevicesCHANGEBOARD105DeltaPVisionandLeadershipOrganizationalInfrastructurePerformanceMeasurementPeopleDevelopmentCommunicationsProblemSolvingProcessClientmanagers(particularlymiddlemanagement)haveskilltoleadprogramimplementationChangeinactualbehaviorActionplanssufficienttoachievegoalsAgreementonobjectivesbylinemanagementManagementofhigh-involvementprocessImplementationornearimplementationofrequiredstructureandsystemsFlowof2-waycommunicationsPeople’’sunderstanding,beliefandcontributiontoactonvisionandactionplansAccuratemeasurementofactionandresultsClearaccountabilitiesEarlywinsVisibledemonstrationofnewvisionandvaluesbyclientleadershipDELTAP106NaturalownerRelativeabilitytoextractvalueLowMediumValue-creationpotentialinbusinessunitHighCorporatecenterskillsBusinessunitlinkagesTaxation/valuationdifferencesIndustryattractivenessCompetitivepositionRestructuring/rationalizationopportunities“Oneofthepack”RetainandgivetoppriorityRetainandgivepriorityRetainandmanageforcodeorliquidateProbablydivestDivestDivestorliquidateMACS107BusinessStrategyManufacturingStrategyConfigurationSystemsResearchFocusLaborPolicyProductDesignMakevs.BuyOrganizationProcessDesignMANUFACTURINGSTRATEGY108Restructuringframework15432PENTAGON109BenefitPriceCompetitivedisadvantageCompetitiveadvantagePRICEBENEFIT110AppraiseperformanceandprospectsDevelopstrategyRedesignpivotaljobsDesigntheskillbuildingprocessAssesschangereadinessTopdownactionprogramsBottomupactionprograms12456783SMILECHART111RealPerceivedClient’’srelativeabilitytoextractvalueCorporatecenterskillsLinkagesbetweenbusinessunitsFinancialownershipfitIndustryrestructureInternalcontrollerSharedresourcesTransferofcapabilityVerticalintegrationDifferencesintaxpositionExistenceofnon-casesobjectivesInefficienciesinfinancialmarketsDifferenceinvaluationtechniqueVALUESOURCES1123.Createandpursueauniqueadvantage2.Resegmentthemarkettocreateaniche4.Exploituniqueadvantageindustrywide1.DomoreandbetterofthesameWhentocompeteSTRATGAMEBOARD113Stage1Stage2Stage3Stage4ValuesystemStrategicmanage-mentExternallyorientatedplanningForecastbasedplanningBudgetplanningMeetbudgetandschedulePredictthefutureThinkstrategicallyCreatethefutureSTRATMANAGE114SellingmarginContributionSalesSellingrateSalesAvailablesellingtimeEffectivenessContributionAvailablesellingtimeProductivityContributionTotalsellingcostsEfficiencyAvailablesellingtimeTotalsellingcostsUtilizationAvailablesellingtimeTotalsalestimeSupportintensitySupportcostsTotalsellingcostsSupportleverageTotalsalestimeSupportcostsTREEPRODUCTIVITY115MaximizeshareholdervalueGrowthroughculturalinitiativeRedeployassetsImprovecorebusinessperformanceGrowthroughacquisitionand/ormergerAdoptsoundfinancingapproachVALUECREATION116GANTT10<##><##><##><##><##><##><##><##><##><##><##>HeaderText117GANTT15HeaderText################################118TextTextTextTextLEFTTORIGHT119TextTextTextTextTextProcessobjectivesTextSub-objectivesSTUDYOBJECTIVE120TextTextTextTextTextTextTextTOPDOWN121TextTextSCALE122TextTextSCALES123TextTextTextTextTextTextTextTextTextText2X2CUBED124TextTextTextTextTextTextTextTextTextTextTextText2X2EXTENDED125TextTextTextTextTextText2X2TOWER126TextTextTextTextTextTextTextTextTextText2X2127TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3EXTENDED128TextTextTextTextTextTextTextTextTextTextTextTextTextTextTextTextText3X3129TextTextPASSTHROUGH130TextTextDIFFRACTION131TextTextTextFLOWDOWN132TextTextTextText4BOX3D133TextBOUNCE134TextTextCUBEWITHCIRCLES135TextTextSEASAW136PlanImplementSupportLINKS3137TextTextWAYTHRU138TextTextTextTextTextTextTextTextTextDECISIONS139TextTextTextLOOPS140TextTextTextROLLERS141TextTextTextLEVEL03142TextTextTextTextLEVEL04143TextTextTextTextTextTextTextTextTextLEVEL09144TextTextTextTextTextTextTextTextTextTextLEVEL10145TextTextLEVELINVERTED02146TextTextTextLEVELINVERTED03147TextTextTextTextLEVELINVERTED04148TextTextTextTextTextTextTextTextTextLEVELINVERTED09149TextTextTextTextTextTextTextTextTextTextLEVELINVERTED10150TextText2AROUND151TextTextTextTextText4IN1SQUARE152TextTextTextText4IN1TRI153TextTextTextTextTextTextSIZESIN154TextTextCROSSSECTION155TextTextTextTextTextTextTextHONEYCOMB156TextTextTextTextTextTextTextTextTextTextJOINT157TextTextTextPYRAMID158TextTextTextTextSPOTLIGHT159TextTextVENN2160TextTextTextVENN3161STICKERILLUSTRATIVECONFIDENTIALESTIMATEEXAMPLEFORDISCUSSIONONLYFORDISCUSSIONPRELIMINARYDRAFT162STICKEROTHERCONFIDENTIALDISCUSSIONDRAFTDISGUISEDCLIENTEXAMPLEPRELIMINARYDRAFTPRELIMINARYESTIMATEDISCUSSIONDRAFTDISGUISEDDRAFTFORDISCUSSIONSAMPLEBACKUPHYPOTHESISSTRAWMANTOBECOMPLETEDPROPOSEDREVISEDROUGHESTIMATECONCEPTUAL163LEGENDSLegendLegendLegend164McKINSEYLOGO165MOONSVeryattractiveAverageVeryunattractiveVeryattractiveAverageVeryunattractive166ARROWS167MISCüû–168DISCLAIMERSCLIENTThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.169DISCLAIMERSINTERNALThisreportcontainsinformationthatisconfidentialandproprietarytoMcKinsey&CompanyandissolelyfortheuseofMcKinsey&Companypersonnel.Nopartofitmaybeused,circulated,quoted,orreproducedfordistributionoutsideMcKinsey&Company.Ifyouarenottheintendedrecipientofthisreport,youareherebynotifiedthattheuse,circulation,quoting,orreproducingofthisreportisstrictlyprohibitedandmaybeunlawful.170DISCLAIMERSPRESENTATIONThisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinsey&Company.ThismaterialwasusedbyMcKinsey&Companyduringanoralpresentation;itisnotacompleterecordofthediscussion.171WORLDMAP1729、静夜四无邻邻，荒居旧业业贫。。12月-2212月-22Thursday,December22,202210、雨中黄叶树树，灯下白头头人。。03:00:0303:00:0303:0012/22/20223:00:03AM11、以我独沈久久，愧君相见见频。。12月-2203:00:0303:00Dec-2222-Dec-2212、故人江海海别，几度度隔山川。。。03:00:0303:00:0303:00Thursday,December22,202213、乍见翻疑梦梦，相悲各问问年。。12月-2212月-2203:00:0303:00:03December22,202214、他乡乡生白白发，，旧国国见青青山。。。22十十二二月20223:00:03上上午03:00:0312月月-2215、比不了得就就不比，得不不到的就不要要。。。十二月223:00上上午12月-2203:00December22,202216、行动出成果果，工作出财财富。。2022/12/223:00:0403:00:0422December202217、做前，能够够环视四周；；做时，你只只能或者最好好沿着以脚为为起点的射线线向前。。3:00:04上午3:00上上午03:00:0412月-229、没有失败，，只有暂时停停止成功！。。12月-2212月-22Thursday,December22,202210、很多事情努努力了未必有有结果，但是是不努力却什什么改变也没没有。。03:00:0403:00:0403:0012/22/20223:00:04AM11、成成功功就就是是日日复复一一日日那那一一点点点点小小小小努努力力的的积积累累。。。。12月月-2203:00:0403:00Dec-2222-Dec-2212、世间成成事，不不求其绝绝对圆满满，留一一份不足足，可得得无限完完美。。。03:00:0403:00:0403:00Thursday,December22,2022