波士顿咨询顾问公司服务模式

波士顿咨询顾问公司服务模式的启示

南洋林德年终会议

2002年2月1日AGENDABCG’sAchievementsBCG’sStrategicServiceVision(SSV)BCG’sDilemmainChinaHinttoNeolindeGROWNBYGREATPEOPLEWITHGREATMIND19632consultingstaff1officeinBoston?$company20002,370consultingstaff50officesworldwideBillion$companyHIGHLYINTEGRATEDSTRATEGICSERVICEVISION(SSV)TargetMarketSegment“Tohelptheworld’sbestorganizationsmakeadecisiveimpactontheirdirectionandperformance”2.ServiceConcept3.OperatingStrategyClientscomefirstWorkingwithclientsRespectindividualsWorkingasateamThestrategicperspectiveExpandingtheArtofpossible4.ServiceDeliverySystemInsightImpactTrustBELIVEINVALUECREATIONBYINTELLECTANDCREDIBILITY

InsightImpactTrustInsightClearunderstandingoftheinner

natureofsomespecificthingImpactPowerofanevent,idea,etc.to

producechangesTrustConfidenceinthehonesty,integrity,

reliabilityetc.ofanotherpersonand

thingNOTONLYTALKTHETALKBUTALSOWALKTHEWALKMostimportantelementsQualityandcostcontrolInvestment“Happy”employee“Happy”clientWOM,relationship

marketingandclient

developmentSelfselectionprocessEvaluationandfeedbackBillabilityandutilization

managementTieroneInvestmentonclientRecruitingandtrainingTosparkthebreakthroughideasforourclients,businessenterprisesandsocietyatlargeToinspiretheverybestpeoplewithunparalleledopportunitiesforprofessionalandpersonalgrowth

therebyforgingalifelongbondNITTY-GRITTYMUSTSUPPORTTHEGLAMORStaffingCaseteammanagementKnowledgemanagementsystemStrategicinstitutionResearchProductionOthersupportfunctionsProfitabilitymanagementSTILLAPARADOXINCHINAClientLowpurchasingpowerUnsophisticated/”Fundamental”

problemsBCGHighcostAdvantageinsolvingmarketoriented

complexityWHATSHOULDBEOURSSV?TargetMarketSegmentWhomarewegoingto

serve?Onwhat?Inwhatmanner?ServiceConceptImportantelementsHowshoulditbeperceived?Effortssuggestedintermsof:

Servicedesign?

Servicedelivery?

Marketing?OperationStrategyMostimportantelements?Investmentfocus?Qualityandcostcontrol?Resultsexpected?ServiceDeliverySystemImportantfeatures?Capacity?Towhatextentdoesithelp:

Ensurequality?

Differentiation?

Raiseentrybarriers?CLIENTDEVELOPMENTPROPOSAL

NeolindeInvestmentCompany

January2002AGENDAObjectivesContributionbyclientsegmentSegmentedapproachImplementationSellingprocessimprovement2002OBJECTIVESSETBrandbuildingCapabilitydevelopmentSustainablecashflowDouble(?)salesamountUpgradeclientprofileFundamentalStrategies2002ObjectivesPLANNEDCLIENTDEVELOPMENT/SALESPRIMARYCONTRIBUTORDifferentpotentialclientsegmentsLargeprospectwithpotentialdealsizeoverRMB1millionMediumsizeprospectwithpotentialdealsizeoverRMB0.5millionRecurringclientwithsale-onoverRMB0.3millionperdealPlanneddealsPlus:Addhoc/Walk-inclientTotalsalesNumberofdeals1-28-102-411-16ExpectedcontributionRMB1-2million4-50.5-1RMB5-8million1-2RMB6-10millionDIFFERENTAPPROACHESREQUIREDDifferentapproachesSell-ontoexistingclientsProactivesellingUnsolicitedproposalDedicatedworkshopCooperativestudyMassmarketingNewsletter/PerspectivesPresentationonseminars/EMBA/ConferenceLargeNAXXXMediumNAxXXRecurringXxResourcesEffectivenessApplicabilityIMPLEMENTATIONShortlistpotentialclientsto10large,30mediumand6-8existingSetscreeningcriteriaRevenueoverRMB50millionTurningpointinorganizationchangePromisingindustriesFiercecompetitionImprovemassmarketingtoolsLaunchnewsletter/perspectivesPublish1-2foresightstudies:e.g.M&AEachpotentialclientappointedafocalpointpartnerforcontinuoussellingandfollowupAppointmentaccordingtopersonalstrengthandinterestforlongtermcareerdevelopmentSELLINGPROCESSIMPROVEMENTNEEDEDIncreaseconversionratioandrecurringratioMassmarketing&ProactivesellingEstablishvalueofconsultingBuyinvalueofNeolindeExecutionSell-onLeadsConversionRecurringAllowlargeprospectprogressivecommitmentAdvisoryservicesturntofullcaseDiagnosisservicesturnintofullcase9、静夜四四无邻，，荒居旧旧业贫。。。12月-2212月-22Sunday,December25,202210、雨中黄黄叶树，，灯下白白头人。。。03:18:5303:18:5303:1812/25/20223:18:53AM11、以我独独沈久，，愧君相相见频。。。12月-2203:18:5303:18Dec-2225-Dec-2212、故人江海海别，几度度隔山川。。。03:18:5303:18:5303:18Sunday,December25,202213、乍见翻疑疑梦，相悲悲各问年。。。12月-2212月-2203:18:5303:18:53December25,202214、他乡生白白发，旧国国见青山。。。25十二二月20223:18:53上上午03:18:5312月-2215、比不了得得就不比，，得不到的的就不要。。。。十二月223:18上上午12月-2203:18December25,202216、行动出成果果，工作出财财富。。2022/12/253:18:5303:18:5325December202217、做前，能够够环视四周；；做时，你只只能或者最好好沿着以脚为为起点的射线线向前。。3:18:53上午3:18上上午03:18:5312月-229、没有失败，，只有暂时停停止成功！。。12月-2212月-22Sunday,December25,202210、很多事情努努力了未必有有结果，但是是不努力却什什么改变也没没有。。03:18:5303:18:5303:1812/25/20223:18:53AM11、成成功功就就是是日日复复一一日日那那一一点点点点小小小小努努力力的的积积累累。。。。12月月-2203:18:5303:18Dec-2225-Dec-2212、世世间间成成事事，，不不求求其其绝绝对对圆圆满满，，留留一一份份不不足足，，可可得得无无限限完完美美。。。。03:18:5303:18:5303:18Sunday,December25,202213、不不知知香香积积寺寺，，数数里里入入云云峰峰。。。。12月月-2212月月-2203:18:5303:18:53December25,202214、意志坚坚强的人人能把世世界放在在手中像像泥块一一样任意意揉捏。。25十十二月20223:18:53上午午03:18:5312月-2215、楚塞三三湘接，，荆门九九派通。。。。十二月月223:18上上午午12月月-2203:18December25,202216、少年年十五五二十十时，，步行行夺得得胡马马骑。。。2022/12/253:18:5303:18:5325December202217、空山山新雨雨后，，天气气晚来来秋。。。3:18:53上上午3:18上上午午03:18:5312月月-229、杨柳散和和风，青山山澹吾虑。。。12月-2212月-22Sunday,December25,202210、阅读一切切好书如同同和过去最最杰出的人人谈话。03:18:5303:18:5303:1812/25/20223:18:53AM11、越是没有有本领的就就越加自命命不凡。12月-2203:18:5303:18Dec-2225-Dec-2212、越越是是无无能能的的人人，，越越喜喜欢欢挑挑剔剔别别人人的的错错儿儿。。03:18:5303:18:5303:18Sunday,December25,202213、知知人人者