消費性IC設計公司的成長策略课件

玩具與遊戲產品BlockbusterproductswhichuseSunplusmicro-controllersFurbyRobo-chipetsTechnoDogRumbleRobotsPOX(HandheldGame)DivaStarz玩具與遊戲產品Blockbusterproductswh1電視遊樂器Hobby-raPingPongBaseballe-Kara電視遊樂器Hobby-raPingPongBaseball2數位相機IntelPocketPCcameraAGFAePhotoLV20D-LinkDSC-350CASIOLV10LogitechQuickCamTraveler數位相機IntelPocketPCcameraAGFA3ReusableIPCIRCUITRYm-processors:8/16/32-bitRISCCore&

DevelopmentSystemDSP:16/24-bitFixedPointCore&DevelopmentSystemSpeech/MusicSynth.:Speech/MusicDataCompression/Decompression&DevelopSystemMemory:EmbeddedFlash,SRAM,DRAM,MROM,EPROM,E2PROMLCD

Drivers:TN,STN,TFT,LTPS,OLED…Telecommunication:DTMF,FSK,POCSAG...PeripheralInterface:PCI,PCMCIA,ATAPI,USB2.0AnalogCircuit：ADC/DAC,AFE,PLL,TVEncoder,RFtranceiver

ALGORITHMImageCompression：JPEG,MPEGI&II&IV,WAVELET,H.263…ImageProcessing:AE,AWB,AF,Colormatching...AudioProcessing:MP3,WMA,AC3,DTS…VoiceProcessing:VR,TTS,ADPCM,Lowbitratecompressingalgorithms,Sub-band...ReusableIPCIRCUITRY4發展趨勢(1)系統整合程度日益提高(SoC)SSI,MSI,LSI,VLSI,ULSIIntegrationof3C&MemoryTechnologiesHardware,Software,FirmwareDigital,AnalogDevelopmentTools多媒體化DataVideoAudio發展趨勢(1)系統整合程度日益提高(SoC)5發展趨勢(2)對EDA工具的倚賴程度日益提高功能複雜化，單憑人力無法勝任生命週期短，面臨TimetoMarket的巨大壓力設計模組化，提高效能與效率EDA結合IPEDA技術日新月異發展趨勢(2)對EDA工具的倚賴程度日益提高6問題營業額即將超越百億元，客戶委託設計的產品策略適當嗎？行銷委託代理商的策略恰當嗎？如何繼續保持領先地位？IP將愈來愈容易自外部取得，如何差異化？問題營業額即將超越百億元，客戶委託設計的產品策略適當嗎？7Q&AQ&A8玩具與遊戲產品BlockbusterproductswhichuseSunplusmicro-controllersFurbyRobo-chipetsTechnoDogRumbleRobotsPOX(HandheldGame)DivaStarz玩具與遊戲產品Blockbusterproductswh9電視遊樂器Hobby-raPingPongBaseballe-Kara電視遊樂器Hobby-raPingPongBaseball10數位相機IntelPocketPCcameraAGFAePhotoLV20D-LinkDSC-350CASIOLV10LogitechQuickCamTraveler數位相機IntelPocketPCcameraAGFA11ReusableIPCIRCUITRYm-processors:8/16/32-bitRISCCore&

DevelopmentSystemDSP:16/24-bitFixedPointCore&DevelopmentSystemSpeech/MusicSynth.:Speech/MusicDataCompression/Decompression&DevelopSystemMemory:EmbeddedFlash,SRAM,DRAM,MROM,EPROM,E2PROMLCD

Drivers:TN,STN,TFT,LTPS,OLED…Telecommunication:DTMF,FSK,POCSAG...PeripheralInterface:PCI,PCMCIA,ATAPI,USB2.0AnalogCircuit：ADC/DAC,AFE,PLL,TVEncoder,RFtranceiver

ALGORITHMImageCompression：JPEG,MPEGI&II&IV,WAVELET,H.263…ImageProcessing:AE,AWB,AF,Colormatching...AudioProcessing:MP3,WMA,AC3,DTS…VoiceProcessing:VR,TTS,ADPCM,Lowbitratecompressingalgorithms,Sub-band...ReusableIPCIRCUITRY12發展趨勢(1)系統整合程度日益提高(SoC)SSI,MSI,LSI,VLSI,ULSIIntegrationof3C&MemoryTechnologiesHardware,Software,FirmwareDigital,AnalogDevelopmentTools多媒體化DataVideoAudio發展趨勢(1)系統整合程度日益提高(SoC)13發展趨勢(2)對EDA工具的倚賴程度日益提高功能複雜化，單憑人力無法勝任生命週期短，面臨TimetoMarket的巨大壓力設計模組化，提高效能與效率EDA結合IPE