自考国际商务英语lesson1课件

Lesson1InternationalBusiness自考国际商务英语lesson1课件Questions1.Whatdoesinternationaltradereferto?Pleasetellthedifferencebetweeninternationalbusinessanddomesticbusiness.2.Whatarethemajortypesofinternationalbusiness?Pleaseillustratethemindetails.Questions1.WhatdoesinternatiBusinessKnowledgeThemajordifferencesbetweeninternationalbusinessanddomesticbusinessDifferencesinlegalsystemsDifferencesincurrenciesDifferencesinculturalbackgroundDifferentinnaturalandeconomicconditionsBusinessKnowledgeThemajordiThemajortypesofinternationalbusinessA.TradeCommoditytradeServicetradeB.InvestmentForeigndirectinvestmentPortfolioinvestmentC.OthertypesLicensingandfranchisingManagementcontractandcontractmanufacturingTurnkeyprojectandBOTThemajortypesofRelatedwordsTransaction交易Resale转售Customsarea关税区customs海关Customs海关部门Customsduty/duties关税Tariff关税Non-tariffbarrierConversion货币兑换Budget预算Return收益Expertise专门知识RelatedwordsTransaction交易Visibletrade有形贸易:Ittakestheformofcommoditytrade,i.e.exportingandimportinggoodsproducedormanufacturedinonecountryforconsumptionorresaleinanother.Invisibletrade无形贸易:Itreferstoakindoftradeintheformoftransportation,communication,banking,insurance,consulting,information,etc.graduallybecamemoreandmoreimportant.TwokindsofinternationaltradeVisibletrade有形贸易:IttakestInternationalinvestment.FDI外国直接投资:ForeigndirectinvestmentorFDIforshortismadeforreturnsthroughcontrollingtheenterprisesorassetsinvestedinahostcountry.(hostcountry东道国VS.homecountry投资国)Portfolioinvestment证券投资：Itreferstopurchasesofforeignfinancialassetsforapurposeotherthancontrolling,suchfinancialassetsmaybestocks,bonds,certificatesofdeposit.Internationalinvestment.PortfolioinvestmentStocks:股票Bonds:债券Certificatesofdeposit:大额存单Bonus:红利Maturity:（票据等的）到期日，到期PortfolioinvestmentStocks:股OthertypesofinternationalbusinessLicensing许可经营：Inlicensing,afirmleasestherighttouseitsintellectualpropertytoafirminanothercountry.Inthisway,firmsdonothavetomakecashpaymentstostartbusiness,andcansimplyreceiveincomeintheformofloyalty.(license许可证；licensor:给予许可的人；licensee:接受许可的人)Franchising特许经营：Itcanberegardedasaspecialformoflicensing.Underfranchising,thefranchiserisallowedtooperateinthenameofthefranchiserwhoprovidestheformerwithtrademarks,brandnames,logos,andoperatingtechniquesforroyalty.OthertypesofinternationalbFranchisingFranchiser:(特许授予方)Afirmwhoprovidesthefranchiseewithtrademarks,brandnames,logos,andoperatingtechniquesforroyalty.Franchisee:（特许使用方）Afirmwhichisallowedtooperateinthenameofthefranchiser.FranchisingFranchiser:(特许授予方)OtherformsManagementcontract管理合同:Underamanagementcontract,onecompanyoffersmanagerialorotherspecializedservicestoanotherwithinaparticularperiodforaflatpaymentorapercentageoftherelevantbusinessvolume.Sometimesbonusesbasedonprofitabilityorsalesgrowtharealsospecializedinit.OtherformsManagementcontractOtherformsManagementmanufacturing(承包生产):Bymanagementmanufacturing,afirmcanconcentrateontheirstrongestpartinthevaluechain,e.g.marketing,whilecontractingwithforeigncompaniesforthemanufactureoftheirproducts.OtherformsManagementmanufactOtherformsTurnkeyproject(交钥匙工程)：Foraninternationalturnkeyproject,afirmsignsacontractwithaforeignpurchaserandundertakesallthedesigning,contractingandfacilityequippingbeforehandingitovertothelatteruponcompletion.OtherformsTurnkeyproject(交钥匙OtherformsBOT:ItisapopularvariantoftheturnkeyprojectwhereBstandsforbuild,OstandsforoperateandTfortransfer.ForaBOTproject,afirmoperateafacilityforaperiodoftimeafterbuildingitupbeforefinallytransferringittoaforeigncompany.MakingprofitfromoperatingtheprojectforaperiodoftimeisthemajordifferencebetweenBOTandthecommonturnkeyproject.OtherformsBOT:ItisapopulaTrademarks商标Patent专利Royalty专利使用费版税Copyright版权Logo标记标志Intellectualproperty知识产权Flatpayment固定款项Costplus成本之外的费用Trademarks商标Otherwords&expressionsIncompliancewith遵从遵照Forshort缩写为Accountfor占…比例Otherthan而不是Standfor代表Headquarters总部Trap陷阱Advisable可行的Variant变体Otherwords&expressionsIncoLesson1InternationalBusiness自考国际商务英语lesson1课件Questions1.Whatdoesinternationaltradereferto?Pleasetellthedifferencebetweeninternationalbusinessanddomesticbusiness.2.Whatarethemajortypesofinternationalbusiness?Pleaseillustratethemindetails.Questions1.WhatdoesinternatiBusinessKnowledgeThemajordifferencesbetweeninternationalbusinessanddomesticbusinessDifferencesinlegalsystemsDifferencesincurrenciesDifferencesinculturalbackgroundDifferentinnaturalandeconomicconditionsBusinessKnowledgeThemajordiThemajortypesofinternationalbusinessA.TradeCommoditytradeServicetradeB.InvestmentForeigndirectinvestmentPortfolioinvestmentC.OthertypesLicensingandfranchisingManagementcontractandcontractmanufacturingTurnkeyprojectandBOTThemajortypesofRelatedwordsTransaction交易Resale转售Customsarea关税区customs海关Customs海关部门Customsduty/duties关税Tariff关税Non-tariffbarrierConversion货币兑换Budget预算Return收益Expertise专门知识RelatedwordsTransaction交易Visibletrade有形贸易:Ittakestheformofcommoditytrade,i.e.exportingandimportinggoodsproducedormanufacturedinonecountryforconsumptionorresaleinanother.Invisibletrade无形贸易:Itreferstoakindoftradeintheformoftransportation,communication,banking,insurance,consulting,information,etc.graduallybecamemoreandmoreimportant.TwokindsofinternationaltradeVisibletrade有形贸易:IttakestInternationalinvestment.FDI外国直接投资:ForeigndirectinvestmentorFDIforshortismadeforreturnsthroughcontrollingtheenterprisesorassetsinvestedinahostcountry.(hostcountry东道国VS.homecountry投资国)Portfolioinvestment证券投资：Itreferstopurchasesofforeignfinancialassetsforapurposeotherthancontrolling,suchfinancialassetsmaybestocks,bonds,certificatesofdeposit.Internationalinvestment.PortfolioinvestmentStocks:股票Bonds:债券Certificatesofdeposit:大额存单Bonus:红利Maturity:（票据等的）到期日，到期PortfolioinvestmentStocks:股OthertypesofinternationalbusinessLicensing许可经营：Inlicensing,afirmleasestherighttouseitsintellectualpropertytoafirminanothercountry.Inthisway,firmsdonothavetomakecashpaymentstostartbusiness,andcansimplyreceiveincomeintheformofloyalty.(license许可证；licensor:给予许可的人；licensee:接受许可的人)Franchising特许经营：Itcanberegardedasaspecialformoflicensing.Underfranchising,thefranchiserisallowedtooperateinthenameofthefranchiserwhoprovidestheformerwithtrademarks,brandnames,logos,andoperatingtechniquesforroyalty.OthertypesofinternationalbFranchisingFranchiser:(特许授予方)Afirmwhoprovidesthefranchiseewithtrademarks,brandnames,logos,andoperatingtechniquesforroyalty.Franchisee:（特许使用方）Afirmwhichisallowedtooperateinthenameofthefranchiser.FranchisingFranchiser:(特许授予方)OtherformsManagementcontract管理合同:Underamanagementcontract,onecompanyoffersmanagerialorotherspecializedservicestoanotherwithinaparticularperiodforaflatpaymentorapercentageoftherelevantbusinessvolume.Sometimesbonusesbasedonprofitabilityorsalesgrowtharealsospecializedinit.OtherformsManagementcontractOtherformsManagementmanufacturing(承包生产):Bymanagementmanufacturing,afirmcanconcentrateontheirstrongestpartinthevaluechain,e.g.marketing,whilecontractingwithforeigncompaniesforthemanufactureoftheirproducts.OtherformsManagementmanufactOtherformsTurnkeyproject(交钥匙工程)：Foraninternationalturnkeyproject,afirmsignsacontractwithaforeignpurchaserandundertakes