阿斯顿马丁展厅开业方案

阿斯顿马丁展厅开业活动方案ASTONMARTINGRANDOPENINGPROPOSAL阿斯顿马丁展厅开业活动方案ASTONMARTINGRASlide2阿斯顿马丁

三家全新的展厅即将揭幕XiamenNingboShanghaiSlide2阿斯顿马丁三家全新的展厅即将揭幕XiameSlide3OBJECTIVE

目标Toannouncetheopeningofshowroom-StrengthenthebrandawarenessandbrandimageofAstonMartininChinesemarket宣布展厅开业-加强阿斯顿马丁在中国市场的品牌认知度与品牌形象。Todeliverthemessageofopeningandpublicizeadvantagesofexhibitionhall传递开业信息、宣传展厅亮点。Toattracttargetconsumers,makethempaymoreattentiontothebrandandnewexhibitionhall,expandpotentialclients吸引目标用户，培养消费者对阿斯顿马丁品牌和展厅的重视度、拓展客户资源。Slide3OBJECTIVE目标ToannounceSlide4Consistentstyle

风格的一致性Basedonsameconcept概念的贯穿性Thethemerelevance主题的关联性Dramaticperformance环节的戏剧性CONCEPT

概念Slide4ConsistentstyleBasedoSlide5AstonMartin'splansforgrowtharemoreambitiousthanever.

Withadiverseandhighlynuancedmodelrangethecompanyiscontinuingitsglobalexpansionplans.

AfterenteringPoland,Croatia,CzechRepublicandTaiwaninrecentyears,attentionisfocusingonachievinggrowthintheemergingmarketsofChina,IndiaandtheMiddleEast.AllcurrentandfutureactivitiesarebasedonadedicatedENVIRONMENTALPOLICYThepassionthatsurroundsAstonMartincombineswithaninherentbondbetweenengineeringanddesignensuringtomorrow’sAstonMartincarswillhonourthecompany’sheritagewhilstcontinuingtopushnewboundaries.FORWARDSTRIDES新纪元Slide5AstonMartin'splSlide6Fuseregioncultureelementstounitingallactivities.同时融合新展厅各地的文化特色元素。BrandComplex–007.品牌情结－007电影。我们采用以下元素串联整个活动：Threeimportantelements:Power,Beauty,Soul.品牌核心价值－力量，美感，灵魂。Basedonthefuturedevelopmentstrategyofbrand.配合品牌未来发展战略的主题思想。CONCEPT概念Slide6FuseregioncultureeleSlide7PROJECTTHENEWERASOULShanghai跃升BEAUTYNingbo跃境新

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概况NameofEvent活动名称AstonMartinXiamenGrandOpening阿斯顿马丁厦门展厅开业Time活动时间Nov25,20142014年11月25日Location地点Xiamen厦门EventForms活动形式GrandOpeningandGalaDinner展厅开业及晚宴NumberofAttendees出席人数30-40人Slide10EventFacts活动信息FactsSlide11Guest邀请嘉宾Guest嘉宾Number人数Host邀请方AMLC阿斯顿马丁拉贡达5AMLC阿斯顿马丁拉贡达T&H／AMSH挺虎集团及厦门店高管5AstonMartinXiamen阿斯顿马丁厦门CarOwners车主及潜在客户15AstonMartinXiamen阿斯顿马丁厦门Media媒体(待定)15AMLC阿斯顿马丁拉贡达Total40Slide11Guest邀请嘉宾GuestNumberSlide12PLANNINGCONCEPT策划理念Regardthebrandconcept“power"asthemainelementoftheactivities,withothertwoconcepts“soul”and“beauty”,expressthebrandessence.以品牌理念中的“力量”作为本次活动的开场元素，汇聚“灵魂”与“美感”，将整个活动推至高潮。ShowthepowerofculturewiththeSeaGarden,Xiamen.结合厦门这座“海上花园”之称的城市，所散发出的文化之力。Combinewith“Racing"elementsinthe007themesofthefilm与007主题电影“赛车”元素结合，丰富活动的内容。THERISEOFNEWPOWERS

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THERISEOFNEWPOWERSJumpinthenewera跃动新纪元SeaGardenXiamen海上花园厦门Opennewera开启新纪元Power

collectionintheheart

力量典藏于心第四章Slide13PLANNINGCONCEPT策划理念第阿斯顿马丁展厅开业方案Slide15Rundown

活动流程Jumpinthenewera第二篇章：跃动新纪元篇章Time时间Process环节Form形式第二篇章17:58-18:08BrandHistory品牌历史视频播放18:08-18:13Show灵感之源－起源魔幻水晶表演18:13-18:18ShoulderBallet肩上芭蕾节目表演Slide15Rundown活动流程JumpinthSlide16Rundown

活动流程篇章Time时间Process环节Form形式第三篇章18:18-18:28BrandHistory品牌故事视频播放18:28-18:33AwardingCeremony授牌仪式启动仪式18:33-18:38WalktoFuture漫步未来节目表演18:38-18:48Speech领导致辞Opennewera第三篇章：开启新纪元Slide16Rundown活动流程篇章TimeProcSlide17Rundown

活动流程篇章Time时间Process环节Form形式第四篇章18:48-18:50CollectionofClassics典藏经典漆线雕18:50-18:55PlayVictorySong奏响胜利之歌Ending秀18:55-19:18FreeChatandBandShow自由交流,乐队助兴Power

collectionintheheart第四篇章：力量典藏于心Slide17Rundown活动流程篇章TimeProcSlide18PLANNINGCONCEPT策划理念第一章第二章第三章第四章Jumpinthenewera跃动新纪元SeaGardenXiamen海上花园厦门Opennewera开启新纪元Power

collectionintheheart

力量典藏于心Slide18PLANNINGCONCEPT策划理念第Slide19SeaGardenXiamen海上花园厦门ElectromagneticScreen启幕仪式：电磁幕CovertheshowroomwithElectromagneticScreenbeforeopeningshow.展厅外围，开场前用电磁幕布全部做氛围遮挡。Slide19SeaGardenXiamen海上花园Slide20WestillobediencetotheculturalcharacteristicsofXiamen.ThecooperationofXiamenandTaiwandancers,“Drum",isundoubtedtheartatthecontemporaryera.Rumblingdrumscanalsobringuptheatmosphereofthescene,leavedeepimpressiontotheguests.演出的挑选，我们依然秉承城市的文化特色，厦门与台湾舞者合作的这支“鼓神”无疑是当代的艺术精品，隆隆的鼓声也可以带起现场的气氛。OpeningShow:GodofDrums

开场秀：鼓神SeaGardenXiamen海上花园厦门Slide20WestillobediencetoSlide21CuttingtheRibbon启幕仪式：剪彩Leaderscuttheribbon,ElectromagneticScreenfalls.Itmeansthattheshowroomhasthegrandopening,allguestsentertheinfield.领导剪彩，电磁幕落幕，展厅正式开业，嘉宾进入内场。SeaGardenXiamen海上花园厦门Slide21CuttingtheRibbonLeaSlide22Wewillsetracingexperienceinteractivegamesatthearea.Itcanletguestsenjoythehappinessofchase.007擅长飞车，此次厦门站活动，我们在体验区设置赛车体验互动游戏，除了可以让嘉宾体验电影一般追逐的乐趣。Game:AutomobileRacing体验：007赛车追逐SeaGardenXiamen海上花园厦门Slide22WewillsetracingexpSlide23TeaBreak茶歇SeaGardenXiamen海上花园厦门Slide23TeaBreakSeaGardenSlide24Thebartenderwithchangeabletechniquewillreleasethepureandsweetofallkindsofwinefull-bodiedincisivelyandvividly.千变万化的手法将各种酒的醇美释放到淋漓尽致，无论视觉还是味觉都能够得到一种美的享受。FancyBartender花式调酒表演SeaGardenXiamen海上花园厦门Slide24ThebartenderwithchaSlide25ClassicalBand古典乐队Thestyleofclassicswithmodernelementsandwonderfulsingingleadtojourneyofdream.古典艺术的听觉表现，极迷人的音乐，现代气息的古典风格，美妙的吟唱带领深层灵魂梦幻之旅。SeaGardenXiamen海上花园厦门Slide25ClassicalBandThestySlide26PLANNINGCONCEPT策划理念第一章第二章第三章第四章Jumpinthenewera跃动新纪元SeaGardenXiamen海上花园厦门Opennewera开启新纪元Power

collectionintheheart

力量典藏于心Slide26PLANNINGCONCEPT策划理念第Slide27Jumpinthenewera跃动新纪元Realizingthepastcanbehelpfultowininthefuture.UniquehistoryandheritageandlookingforwardtoanewEra.Cooperatewith007film,andleavehighlightinthefilm.回顾往昔，世纪宣言，展望新纪元，与007的经典合作，通过历史演练延续品牌精彩瞬间。Video：Brandhistory

视频：品牌历史Slide27Jumpinthenewera跃动Slide28Theshowofcrystalball,likealivelylifeentity,expressthebeautyofsoul.幻水晶球柔美的表演秀，水晶球变幻灵活，恰似一颗拥有灵魂跳动的生命体，诠释：阿斯顿马丁的“灵魂”之美。OpeningShow开场秀：灵感之源－起源Jumpinthenewera跃动新纪元Slide28TheshowofcrystalbaSlide29ShoulderBallet肩上芭蕾“百年传承之美”Itshowstheromanticandperfect,combinespowerandbeauty,possesart,modernandexcited.浪漫抒情与完美结合，充斥着优雅、浪漫、惊险刺激，赋有艺术感、现代感、刺激感，力与美的完美搭配。Jumpinthenewera跃动新纪元Slide29ShoulderBalletItshoSlide30PLANNINGCONCEPT策划理念第一章第二章第三章第四章Jumpinthenewera跃动新纪元SeaGardenXiamen海上花园厦门Opennewera开启新纪元Power

collectionintheheart

力量典藏于心Slide30PLANNINGCONCEPT策划理念第Slide31Withuniquehistoryandheritage,AstonMartinwillbringnewinvestmentplansandthemostspectacularcarseries,jumpintotheneweraofdevelopmentactively.凭借无与伦比的历史与传承，阿斯顿马丁将带着崭新投资计划和最为壮观的车型系列，积极迈入发展的新纪元。Opennewera开启新纪元Video:BrandHistory视频：品牌故事Slide31WithuniquehistoryanSlide32AwardingCeremony授牌仪式AccordingtotheAwardingCeremony,showthebrandcultureofAstonMartinandconceptofserving.通过阿斯顿马丁授牌仪式，突显阿斯顿马丁的品牌文化及服务理念的活动。Opennewera开启新纪元Slide32AwardingCeremonyAccoSlide33WalktoFuture演出：漫步未来Combinationofpowerandsoft,graceandexcited,leavetheuniquevisualfeastforguests.力量与柔和的结合，优雅与刺激的结合，会给人们带来独一无二的视觉盛宴。Opennewera开启新纪元Slide33WalktoFutureCombinaSlide34AstonMartin-aremarkableBritishsportscarbrand,unveileditsnextwonderfulchapterinonehundredyear.阿斯顿马丁这一卓越的英国跑车品牌揭开了其下一个精彩纷呈的百年篇章。Speech

领导致辞Opennewera开启新纪元Slide34AstonMartin-aremarSlide35PLANNINGCONCEPT策划理念第一章第二章第三章第四章Jumpinthenewera跃动新纪元SeaGardenXiamen海上花园厦门Opennewera开启新纪元Power

collectionintheheart

力量典藏于心Slide35PLANNINGCONCEPT策划理念第Slide36LacquerThreadSculptureoriginatesfromQuanzhouinFujianProvincewiththeuniquetraditionalcraftofsouthernFujian.漆线雕发源于福建泉州，是汉族漆艺文化宝库中的艺术瑰宝之一，是闽南地区独有的传统工艺。Power

collectionintheheart力量典藏于心Castclassic

典藏经典Slide36LacquerThreadSculptuSlide37EndingShow:StartneweraEnding秀：启行新纪元Withintensesenseofmission,deductionofsoulandperfection,theshowleadsAstonMartintoaneweraandstrugglingforcreatingabrightfutureforAstonMartin.带着强烈的使命感，灵魂与完美的浩渺演绎，引领了阿斯顿马丁进入新的纪元，凯旋而上将为了缔造一个光明的未来而奋斗。Createnewera开启新纪元Slide37EndingShow:StartnewSlide38FreeChat/BandShow自由交流,乐队助兴Havedinnerwiththeclassicalmusicshow,createthefeelingoffashionandluxury晚宴用餐同时伴随着古典乐的表演，烘托时尚奢华现场气氛。Slide38FreeChat/BandShow自由交Slide39LeaveforNingbo启行宁波开业仪式AftertheendoftheXiamenactivities,wewilltraveltoNingbo,webroughtthe“power"ofbrand–LacquerThreadSculpturetotheNingbofordisplaying.厦门站活动结束之后，阿斯顿马丁品牌一行将启程前往宁波，我们将品牌的“力量”代表，漆线雕，带往宁波站，作为展示。Slide39LeaveforNingbo启行宁波Slide40SitePlanning平面规划SitePlanning现场平面规划茶歇领导专访备餐区舞台游戏体验区签到处Slide40SitePlanning平面规划SitSlide41DesignEffect设计效果ElectromagneticScreen电磁幕Slide41DesignEffect设计效果ElectSlide42DesignEffect设计效果ElectromagneticScreen电磁幕Slide42DesignEffect设计效果ElectSlide43Reception签到处DesignEffect设计效果Slide43ReceptionDesignEffecSlide44DesignEffect设计效果Interview领导专访Slide44DesignEffect设计效果InteSlide45Outfield外场DesignEffect设计效果Slide45OutfieldDesignEffectSlide46Experiencearea

体验区DesignEffect设计效果Slide46ExperienceareaDesignSlide47Infield

内场效果DesignEffect设计效果Slide47InfieldDesignEffectSlide48InvitationLetter邀请函DesignEffect设计效果Slide48InvitationLetterDesigSlide49InvitationLetter邀请函DesignEffect设计效果Slide49InvitationLetterDesigSlide50QRCodeReceipt二维码回执Guests

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ceremony.嘉宾实用手机扫描邀请函上面的二维码进入活动界面确认是否参加庆典。扫码跳转DesignEffect设计效果Slide50QRCodeReceiptGuestsSlide51Gift

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DesignEffect设计效果Slide52CardseatsDesignEffeSlide53Entire封套

DesignEffect设计效果Slide53EntireDesignEffect设计Slide54Chair

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概况NameofEvent活动名称AstonMartinNingboGrandOpening阿斯顿马丁宁波展厅开业Time活动时间Nov2620142014年11月26日Location地点Ningbo宁波EventForms活动形式

GrandOpeningandGalaDinner展厅开业及晚宴NumberofAttendees出席人数25人Slide57EventFacts活动信息FactsSlide58Guest

邀请嘉宾Guest嘉宾Number人数Host邀请方AMLC阿斯顿马丁拉贡达3AMLC阿斯顿马丁拉贡达CarOwners车主及潜在客户9AstonMartinNingbo阿斯顿马丁宁波T&H／AMSH挺虎集团及宁波店高管3AstonMartinNingbo阿斯顿马丁宁波、宁波及各店领导Staff阿斯顿马丁员工5AstonMartinNingbo阿斯顿马丁宁波Media媒体（待定）5AMLC阿斯顿马丁拉贡达Total25Slide58Guest邀请嘉宾GuestNumberSlide59PLANNINGCONCEPT策划理念Withthebrandconcept“beauty"asthemainelementsoftheactivities,expressthebranddesign.以品牌理念中的“美感”作为本次活动的主要元素，展现品牌设计之美。ShowthebeautyofculturewiththeLandofCharms,Ningbo.结合宁波这座“魅力之港”之称的城市，所散发出的文化之美。Combinedwith“BondGirl"elementsinthe007themesoffilm.与007主题电影中美的代表“邦女郎”元素结合，丰富活动的内容。THEBEAUTIFULARTISTICCONCEPTION跃

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THEBEAUTIFULARTISTICCONCEPTION序幕LandofCharms,Ningbo魅力之港宁波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra跃境新纪元Beautycollectionintheheart

美感典藏于心第三章Slide60PLANNINGCONCEPT策划理念跃Slide61Rundown

活动流程篇章Time时间Process环节Form形式序幕17:00-17:15Arriving嘉宾到场接待17:15-17:20LionDance狮王争霸开场17:20-17:50BandShow古典与现代的结合：新民乐乐队茶歇17:20-17:50Interview领导专访2014AstonMartinNingboGrandOpeningGalaDinnerRundown阿斯顿马丁宁波开业晚宴流程:LandofCharms,Ningbo序幕：魅力之港宁波Slide61Rundown活动流程篇章TimeProcSlide62Rundown

活动流程Beauty,Dreamland第一篇章：致美幻境篇章Time时间Process环节Form形式第一篇章17:50-17:55Video:BrandHistory品味历史视频播放17:55-18:00OpeningShow:Dreamlandinmirror开场秀：镜中幻境开场秀表演18:00-18:10Speech领导致辞演讲18:10-18:15FancyBartender花式调酒表演Slide62Rundown活动流程Beauty,DSlide63Rundown

活动流程JumpintheNewEra第二篇章：跃境新纪元篇章Time时间Process环节Form形式第二篇章18:15-18:20BrandHistory品牌故事视频播放18:20-18:25Launch启动新纪元启动仪式18:25-18:30Lion-punch舞狮点睛节目Slide63Rundown活动流程JumpinthSlide64Rundown

活动流程篇章Time时间Process环节Form形式第二篇章18:30-18:35Heritage百年传承之美舞蹈表演18:35-18:50FreeChatandBandShow自由交流,乐队助兴Beauty

collectionintheheart第三篇章：美感典藏于心Slide64Rundown活动流程篇章TimeProcSlide65PLANNINGCONCEPT策划理念序幕LandofCharms,Ningbo魅力之港宁波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra跃境新纪元Beauty

collectionintheheart

美感典藏于心第三章Slide65PLANNINGCONCEPT策划理念序Slide66Waiterswillservearrivingguestsandguidethemtosignin.接待到场嘉宾，引导嘉宾签到。Reception

接待LandofCharms,Ningbo魅力之港宁波Slide66WaiterswillservearrSlide67LandofCharms,Ningbo魅力之港宁波LionDanceisatraditionalshowofNingbowithlonghistory,Lion-punchisanveryimportantceremonyatmanymoments.Hence,guestswillhavetheexperienceofChinesetraditionalshowinNingbo.“舞狮”是宁海的传统演出节目，历史悠久，同时舞狮点睛也是很多重要时刻的传统仪式，所以在宁波站，我们就让嘉宾体验一下这个充满中国特色。Show:LionDance迎宾演出：狮王争霸Slide67LandofCharms,NingboSlide68DisplayWall:TheBeautyofDesign展示墙：百年设计之美Hestery,Future,Heritage-AstonMartin.没有未来的历史，仅仅是历史。有延续的历史代表着一种传承-在阿斯顿马丁。LandofCharms,Ningbo魅力之港宁波Slide68DisplayWall:TheBeauSlide69LandofCharms,Ningbo魅力之港宁波LacquerThreadSculptureoriginatesfromQuanzhouinFujianProvincewiththeuniquetraditionalcraftofsouthernFujian.漆线雕发源于福建泉州，是汉族漆艺文化宝库中的艺术瑰宝之一，是闽南地区独有的传统工艺。Castclassic

典藏经典Slide69LandofCharms,NingboSlide70TeaBreak茶歇LandofCharms,Ningbo魅力之港宁波Slide70TeaBreakLandofChaSlide71TheNewFolkMusicBand古典与现代的结合：新民乐乐队Combinetraditionalmusicalinstrumentwithwesternandmodernmusic,showthebeautyofgraceandwarm.传统结合西洋与现代音乐，旋律和意境的体现，触动心弦的那种亲切和柔美之感。LandofCharms,Ningbo魅力之港宁波Slide71TheNewFolkMusicBanSlide72PLANNINGCONCEPT策划理念序幕LandofCharms,Ningbo魅力之港宁波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra跃境新纪元Beauty

collectionintheheart

美感典藏于心第三章Slide72PLANNINGCONCEPT策划理念序Slide73Realizingthepastcanbehelpfultowininthefuture.UniquehistoryandheritageandlookingforwardtoanewEra.Cooperatewith007film,andleavehighlightinthefilm.回顾往昔，世纪宣言，展望新纪元，与007的经典合作，通过历史演练，延续品牌精彩瞬间。Beauty,Dreamland致美幻境Video：Brandhistory

视频：品味历史Slide73RealizingthepastcanSlide74Turnoffallthelightsandleaveonelightbeam,theBondGirlwillappearinthemirror.Withthemovingoflightbeams,constructthedreamland.全场灯光熄灭，一束光影落下，镜中邦女郎身姿一现，光束此起彼伏，掠影撩拨人心，营造幻境氛围。OpeningShow:Dreamlandinthemirror开场秀：镜中幻境Beauty,Dreamland致美幻境Slide74TurnoffallthelightSlide75Turnonlights,theBondGirlappearatthestage,dancewiththemirror.灯光渐起，邦女郎现身舞台，以镜子作为道具，上演一出奇幻的镜中舞蹈。OpeningShow:Dreamlandinthemirror开场秀：镜中幻境－镜中邦女郎Beauty,Dreamland致美幻境Slide75Turnonlights,theBoSlide76AstonMartin-aremarkableBritishsportscarbrand,unveileditsnextwonderfulchapterinonehundredyear.阿斯顿马丁这一卓越的英国跑车品牌揭开了其下一个精彩纷呈的百年篇章。Speech

领导致辞Beauty,Dreamland致美幻境Slide76AstonMartin-aremarSlide77Thebartenderwithchangeabletechniquewillreleasethepureandsweetofallkindsofwinefull-bodiedincisivelyandvividly.Themagicwillbeaddedtotheshow.千变万化的手法将各种酒的醇美释放到淋漓尽致，无论视觉还是味觉都能够得到一种美的享受。调酒过程中加入口吐扑克牌等魔术表演，把现场气氛推至新的高潮。FancyBartender花式调酒表演Beauty,Dreamland致美幻境Slide77ThebartenderwithchaSlide78PLANNINGCONCEPT策划理念序幕LandofCharms,Ningbo魅力之港宁波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra跃境新纪元Beauty

collectionintheheart

美感典藏于心第三章Slide78PLANNINGCONCEPT策划理念序Slide79Withuniquehistoryandheritage,AstonMartinwillbringnewinvestmentplansandthemostspectacularcarseries,activelyjumpintotheneweraofdevelopment.凭借无与伦比的历史与传承，阿斯顿马丁将带着崭新投资计划和最为壮观的车型系列，积极迈入发展的新纪元。JumpintheNewEra跃境新纪元Video:BrandHistory视频：品牌故事Slide79WithuniquehistoryanSlide80Theleaderpressesthebuttonof“StartEngine”toannouncetheopeningofnewexhibitionhallofAstonMartininNingbo.由马丁的领导按动启动台上的“StartEngine”按钮，来启动全新的阿斯顿马丁宁波展厅。LaunchNewEra

启动新纪元JumpintheNewEra跃境新纪元Slide80TheleaderpressestheSlide81BroadwayShow:BeautyofHeritage百老汇剧：百年传承之美AllBondGirlsappearatthestagetohavetheshowofRiverdance.邦女郎齐齐亮相，上演一段女子版的“大河之舞”，将现场氛围推至高潮。JumpintheNewEra跃境新纪元Slide81BroadwayShow:BeautySlide82PLANNINGCONCEPT策划理念序幕LandofCharms,Ningbo魅力之港宁波第一章Beauty,Dreamland致美幻境第二章JumpintheNewEra跃境新纪元Beautycollectionintheheart

美感典藏于心第三章Slide82PLANNINGCONCEPT策划理念序Slide83CustomizethecoppercoinsofAstonMartin,therightsideistheinitiallogowhichmeansheritageofbrand,theothersideisthenewlogowhichmeanscreatingnewera.定制阿斯顿马丁铜质纪念币，正面为最早一版LOGO代表品牌的传承，另一面为阿斯顿马丁新LOGO预示开创新纪元。CollectionofClassics典藏经典Beautycollectionintheheart美感典藏于心Slide83CustomizethecoppercSlide84Gift:WineDecanter赠送礼品：醒酒器WithstyleofTurkey,Madebypurecrystalwithspecialdesign,expressthebeautyofart.土耳其风格纯水晶制作，独特的设计造型，精美如艺术的呈现。Beautycollectionintheheart美感典藏于心Slide84Gift:WineDecanterWiSlide85FreeChatandBandShow自由交流,乐队助兴Slide85FreeChatandBandShoSlide86Xiamenopeningceremony出发上海开业仪式AftertheeventofNingbo,thebrandofAstonMartinwilltaketheroadtoShanghai,wewillbringthePower-LacquerThreadSculpture

andBeauty-CopperCointoShanghaifordisplaying.宁波站活动结束之后，阿斯顿马丁品牌一行将启程前往上海，我们将品牌的“力量”代表，漆线雕，“美感”代表，百年铜币，带往上海站，作为展示。Slide86XiamenopeningceremonSlide87SitePlanning平面规划SitePlanning现场平面规划签到处茶歇领导专访历史墙历史墙备餐区舞台Slide87SitePlanning平面规划SitSlide88Reception签到处DesignEffect设计效果Slide88ReceptionDesignEffecSlide89Reception签到处DesignEffect设计效果Slide89ReceptionDesignEffecSlide90DesignEffect设计效果Interview领导专访Slide90DesignEffect设计效果InteSlide91DoorHead会场门头DesignEffect设计效果Slide91DoorHeadDesignEffecSlide92Infield

内场效果DesignEffect设计效果Slide92InfieldDesignEffectSlide93DesksandChairs桌椅摆放DesignEffect设计效果Slide93DesksandChairsDesigSlide94Infield

内场效果DesignEffect设计效果Slide94InfieldDesignEffectSlide95Launch启动仪式DesignEffect设计效果Slide95LaunchDesignEffect设Slide96上海

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概况NameofEvent活动名称AstonMartinShanghaiGrandOpening阿斯顿马丁上海展厅开业Location地点Shanghai上海EventForms活动形式GrandOpeningandGalaDinner展厅开业及晚宴NumberofAttendees出席人数30-40人Slide98EventFacts活动信息FactsSlide99Guests

邀请嘉宾Guest嘉宾Number人数Host邀请方AMLC阿斯顿马丁拉贡达4阿斯顿马丁拉贡达CarOwners阿斯顿马丁车主15AstonMartinShanghai阿斯顿马丁上海T&H／AMSH挺虎集团及上海店高管3AstonMartinShanghai阿斯顿马丁上海Staff阿斯顿马丁员工6AstonMartinShanghai阿斯顿马丁上海Media媒体（待定）5AstonMartinShanghai阿斯顿马丁上海Total33Slide99Guests邀请嘉宾GuestNumbeSlide100Withthebrandconcept"soul"asthemainelementsoftheactivities,showthebrandessence.以品牌理念中的“灵魂”作为本次活动的主要元素，展现品牌“灵魂”精髓。Givetheactivitiestothe"soul"ofShanghai,fromtheoldShanghai-NewShanghai.赋予活动以上海这座城市的“灵魂”，从老上海－新上海的变迁。Combinedwiththe007themesofthefilm"CasinoRoyale"elements.与007主题电影“皇家赌场”元素结合，丰富活动的内容。PLANNINGCONCEPT策划理念JUMPINTHENEWERA跃

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JUMPINTOTHENEWERAPLANNINGCONCEPT策划理念序幕DiscoveringShanghai情迷上海滩Theclassicconcise凝练品牌经典第一章Jumpinthenewera跃升新纪元第二章Soul

collectionintheheart灵魂典藏于心第三章Slide101跃升新纪元JUMPINTOTSlide102Rundown

活动流程篇章Time时间Process环节Form形式序幕17:00-17:15Arriving嘉宾到场接待17:15-17:40CASINO／OldShanghaistylebandshow007“皇家赌场”、老上海风情乐队演出茶歇17:00-17:30Interview领导专访领导内场专访17:30-17:40Fancybartender花式调酒表演节目表演2014AstonMartinShanghaiGrandOpeningGalaDinnerRundown阿斯顿马丁上海开业晚宴流程:DiscoveringShanghai－序幕：情迷上海滩Slide102Rundown活动流程篇章TimeProSlide103Rundown

活动流程篇章Time时间Process环节Form形式第一篇章17:45-17:50Video：Brandhistory视频：品牌历史视频播放17:50-18:00Thesourceofinspiration灵感之源－起源开场秀表演18:00-18:05Theclassicconcise灵感之源－凝练品牌之魂激光扫描/3D打印18:05-18:20Speech领导致辞演讲18:20-18:40DinnerTime/BandPerformance用餐时间乐队表演Theclassicconcise－第一篇章：凝练品牌经典Slide103Rundown活动流程篇章TimeProJumpinthenewera－第二篇章：跃升新纪元Slide104Rundown

活动流程篇章Time时间Process环节Form形式第二篇章18:40-18:45Video：Brandstory品牌故事视频播放18:45-18:55Launch启动新纪元开场秀表演18:55-19:00Jumpinthenewera跃升新纪元

激光扫描/3D打印19:00-19:15DinnerTime/BandPerformance用餐时间乐队表演JumpintheneweraSlide104RuSoulcollectionintheheart－第三篇章：灵魂典藏于心Slide105Rundown

活动流程篇章Time时间Process环节Form形式第三篇章19:15-19:20007show:Dreamed007主题演出：魂牵梦绕视频播放19:20-19:30Castclassic魂牵梦绕－铸就经典典藏经典19:30-20:00FreeChatandBandShow自由交流乐队表演SoulcollectionintheheartSSlide106RUNDOWNCONCEPT策划理念序幕第一章第二章第三章DiscoveringShanghai情迷上海滩Theclassicconcise凝练品牌经典Jumpinthenewera跃升新纪元Soul

collectionintheheart灵魂典藏于心Slide106RUNDOWNCONCEPT策划理念序Slide107GuestswillbeservedbytheforeignwaiterwhocanspeakShanghaidialect.Casino,TeaBreak,JazzBandandFancyBartenderwillbesetattheexterior.由各国外籍人员服务生说着上海话，接待到场嘉宾，引导嘉宾签到。同时参观阿斯顿马丁的全新展厅。Reception

接待嘉宾到场Slide107GuestswillbeservedSlide108Enjoyspecialexperiencelike007,EnjoyMartinis&Casino.在纸醉金迷的夜上海风情中，享受007般的特别体验，品着马天尼，博弈未来。007“皇家赌场”上海滩“皇家赌场”Slide108EnjoyspecialexperieSlide109TheLiveleadseveryonetoexperiencethefeelingoftimestaggered,feelcramboamorousfeelings,colorfulcheongsam,richnessofbrandy,nostalgiaoftheoldShanghai.感受老上海的韵语风情、华美的旗袍、郁醇的白兰地、怀旧的摩登，这一切，只属于东方魅力之都“上海”。OldShanghaiStyleJazzBand老上海风情乐队演出DiscoveringShanghai情迷夜上海Slide109TheLiveleadseveryoSlide110Settingtableswiththedisplayofoldaccessoriesandplates,delicateoldShanghaisnacks,itshowsthecityeleganttoeachguest.从装盘摆台，到老配件桌面陈列，一口一个精致的老上海点心，就如同这个城市般优雅呈现给每位品尝嘉宾。TeaBreak茶歇DiscoveringShanghai情迷夜上海Slide110SettingtableswithtSlide111Thebartenderwithchangeabletechniquewillreleasethepureandsweetofallkindsofwinefull-bodiedincisivelyandvividly.Theleaderwillbeinvitedtojointhisshowtointeractivewithbartender.千变万化的手法将各种酒的醇美释放到淋漓尽致，无论视觉还是味觉都能够得到一种美的享受。调酒过程中加入一些与领导互动的环节，酒杯塔烟火表演，邀请领导或嘉宾上台参与倒酒杯塔，当调酒从上倒入，杯塔将会从底部往上直冲绚丽火焰。FancyBartender花式调酒表演DiscoveringShanghai情迷夜上海Slide111ThebartenderwithchSlide112RUNDOWNCONCEPT策划理念序幕第一章第二章第三章DiscoveringShanghai情迷上海滩Theclassicconcise凝练品牌经典Jumpinthenewera跃升新纪元Soul

collectionintheheart灵魂典藏于心Slide112RUNDOWNCONCEPT策划理念序Slide113Realizingthepastcanbehelpfultowininthefuture.UniquehistoryandheritageandlookingforwardtoanewEra.Cooperatewith007film,andleavehighlightinthefilm.回顾往昔，世纪宣言，展望新纪元，与007的经典合作，通过历史演练延续品牌精彩瞬间。Video：Brandhistory

视频：品牌历史Theclassicconcise凝练品牌经典Slide113RealizingthepastcaSlide114Usinglighttechnologyandscreeninteractivetechnology，theperfectinterpretationofAstonMartin's"soul”.采用光影科技技术及人屏互动技术完美诠释：阿斯顿马丁的“灵魂”之美。Thesourceofinspiration

开场秀：灵感之源－起源Theclassicconcise凝练品牌经典Slide114UsinglighttechnologSlide115Aftertheendofopeningshow,lightsareturnedoff,thecariscoveredwithlaserbeamtohavescanning,itaimstorefinethesuccessfulgenesofbrand.开场秀结束之后，全场暗场，一束激光打在展车之上，进行全方位的扫描，意在提炼品牌成功的基因。Searchfor“Soul”开场秀：灵感之源－凝练品牌之魂Theclassicconcise凝练品牌经典Slide115AftertheendofopenSlide116Afterscanning,thescreenwilldisplaythevideoofworking3Dprinter.Theprinteronsitealsobeginstoworkatthesametime,itmeansthatthebrandgeneshavebeeninjected.TheSoulofAstonMartinhasbeeninjectedtotheDB5model.激光扫描后，大屏幕上播放提前录制3D打印机运作视频，从灵感凝练到铸造经典，现场3D打印机开始运作，寓意阿斯顿马丁的品牌基因已经注入。Theclassicconcise

开场秀：灵感之源－凝练品牌经典Theclassicconcise凝练品牌经典Slide116Afterscanning,thesSlide117Theprinteronsitealsobeginstoworkatthesametime,aclassicmodelDB5appearsslowlyinfrontofguests.Itneedsometimetowait.现场的3D打印机同时运作，一款经典车型DB5慢慢的呈现在嘉宾面前。但是在完成这一激动人心之举前，嘉宾还需耐心等候片刻。铸造经典－3D打印DB5Theclassicconcise凝练品牌经典Slide117TheprinteronsiteaSlide118AstonMartin-aremarkableBritishsportscarbrand,unveileditsnextwonderfulchapterinonehundredyear.阿斯顿马丁这一卓越的英国跑车品牌揭开了其下一个精彩纷呈的百年篇章。Speech

领导致辞Theclassicconcise凝练品牌经典Slide118AstonMartin-aremaSlide119DinnerandBandShow晚宴用餐,乐队助兴HavedinnerwiththeJazzBandshow,createthefeelingoffashionandluxury晚宴用餐同时，现代爵士乐队舞台表演，烘托时尚奢华现场气氛。Slide119DinnerandBandShowSlide120RUNDOWNCONCEPT策划理念序幕第一章第二章第三章DiscoveringShanghai情迷上海滩Theclassicconcise凝练品牌经典Jumpinthenewera跃升新纪元Soulcollectionintheheart灵魂典藏于心Slide120RUNDOWNCONCEPT策划理念序Slide121Withuniquehistoryandheritage,AstonMartinwillbringnewinvestmentplansandthemostspectacularcarseries,activelyjumpintotheneweraofdevelopment.凭借无与伦比的历史与传承，阿斯顿马丁将带着崭新投资计划和最为壮观的车型系列，积极迈入发展的新纪元。Jumpinthenewera

跃升新纪元Video:BrandStory视频：品牌故事Slide121WithuniquehistoryaSlide122Theleaderpressesthebuttonof“StartEngine”toannouncetheopeningofnewexhibitionhallofAstonMartininShanghai.由马丁的领导按动启动台上的“StartEngine”按钮，来启动全新的阿斯顿马