高级综合商务英语1Unit9internet课件

UnitNineInternetandOurLife高级综合商务英语1Unit9internetUnitNine高级综合商务英语1Unit9internLead-inTextA:InternetandOurLifeTextB:HastheInternetBroughtusTogetherorPulledusApart?高级综合商务英语1Unit9internetLead-in高级综合商务英语1Unit9internetLead-in高级综合商务英语1Unit9internetLead-in高级综合商务英语1Unit9internet

Lead-in

Discussion1ImagineanddescribethelifestyleofourfuturegenerationsundertheinfluenceoftheInternet.WhichInternetsearchenginedoyoulikeusing?Why?DoyouhaveMicroblog?Whatareitsbenefitsandharms?高级综合商务英语1Unit9internetLead-inDiscussion1Imagi

Lead-inDiscussion1referenceInthefuture,mostofhumanlivingactivitiescanbeaccomplishedathome:HomeentertainmentsystemOnlineshoppingDoingexerciseathomeOnlinereadingOnlinefood-orderingOnlinechattingWorkingathomeAnyother?高级综合商务英语1Unit9internetLead-inDiscussion1refLead-inDiscussion1reference2.Forthesecondquestion,studentsmaygivetheirownanswersbutneedtojustifythem.Agoodsearchengineshouldpayattentiontothefollowingfactors:SizeofdatabaseFreshnessofinformationCompletenessoftextTypeofdocumentsofferedSpeedandconsistencyEffectivedisplayofkeywordsAnyotherfactors?高级综合商务英语1Unit9internetLead-inDiscussion1refeLead-in

Discussion2Discusstheimplicationsofthefollowingcartoons:1.高级综合商务英语1Unit9internetLead-inDiscussion2Disc2.Lead-in

Discussion2高级综合商务英语1Unit9internet2.Lead-inDiscussion2高Lead-in

Discussion3

WhatdoyouthinkofthefollowingquotesaboutInternet?Discussthemwithyourdeskmate:OntheInternet,nobodyknowsyou’readog.

PeterSteinerInternet:absolutecommunication,absoluteisolation.PaulCarvel高级综合商务英语1Unit9internetLead-inDiscussion3

3.“Moreconnectionstomoredevicesmeansmorevulnerabilities.”

—MarcGoodman4.

“[A404page]isthefeelingofabrokenrelationship.”—RennyGleesonLead-in

Discussion3高级综合商务英语1Unit9internet3.“MoreconnectionstomoreReadthefollowingfunnysayingsabouttheInternet.Whatdotheysuggest?Youhavesuccessfullyloggedin,Nowpressanykeytologout.Helpdesk:Sir,youneedtoadd10GBspacetoyourHD.Customer:CouldyoupleasetellwhereIcandownloadthat?Benicetothenerds,forallyouknowtheymightbethenextBillGates!Lead-in

Discussion4高级综合商务英语1Unit9internetReadthefollowingfunnysayin

Everycoinhastwosides.DiscusstheadvantagesanddisadvantagesofthefollowingInternetfunctions:FunctionsAdvantagesDisadvantagesemailsearchingbloggingadvertisingshoppingLead-in

Discussion4高级综合商务英语1Unit9internetEverycoinhastwosides.ClickthewebsitetogetmoreinformationaboutInternetandourlifeDoyouagreetotheauthor’sopinionsinthisarticle?Whyorwhynot?Lead-in

MillionDollarHomepage高级综合商务英语1Unit9internetClickthewebsitetogetmoreTextAHowLongWillGoogle’sMagicLast?高级综合商务英语1Unit9internetTextA高级综合商务英语1Unit9internetStructuralAnalysisPara.MainTopicsPara.1-17Google’shistoryofdevelopment,thenewchallengesitisnowconfrontedwithandtheinternalproblemsithas.Para.18-27NewbusinessesGoogleisdevelopingandtheinnovationsthecompanyisnowinitiating.Para.11-18ThereasonsGoogleundergoesconstantreformsandinnovations.高级综合商务英语1Unit9internetStructuralAnalysisPara.MainPartI

QuestionsaboutPartIQ1.What’sthemainideaofPartI(Para.1-17)?

Googleisaquirkcompanywhichalwaysinitiatessomeunexpectedplansfordevelopment.Butnowitisconfrontedwithtwochallenges:Thefirstinvolvesplacatingregulators,whofretthatthecompanymaybeabusingitsconsiderablepower,whilethesecondishowtofindnewsourcesofgrowth.高级综合商务英语1Unit9internetPartIQuestionsaboutPQ2.WhyhasSteveBallmer,thebossofMicrosoftderidedGoogleforbeing“aOne-trickpony”?

BecausealthoughGooglehastriedhardtoexpanditsbusinesstootherfields,itisstillheavilydependentonsearch-relatedadvertising,theseeminglyonlytrickthecompanycanrelyonforitsearnings.

PartI

QuestionsaboutPartI高级综合商务英语1Unit9internetQ2.WhyhasSteveBallmer,Q3.WillGoogleendupas“Microsoftversiontwo”?Probably.Becauseitsmainbusinessonlinesearchingwillsomedaybereplacedbyothercompanies’servicessuchasFacebookandApple,bothofwhichcanprovideinformationsearchingmoreconvenientlythanGoogle.PartI

QuestionsaboutPartI高级综合商务英语1Unit9internetQ3.WillGoogleendupas“MicQ4.Whatproblemsisthecompanynowfacinginternally?

Thefirstproblemisthatthecompanyhaslostanumberofstaremployees;thesecondoneisthatasthecompanygrowsbiggerandbigger,decisionmakingbecomesincreasinglydifficultandthemanagementbecomesbureaucratic.PartI

QuestionsaboutPartI高级综合商务英语1Unit9internetQ4.WhatproblemsisthecompaQ5.InPara.16,theauthorsays“thereistheriseofthemobileweb,whichlooksasifitwillformthecornerstoneofGoogle’ssecondact.”Whatdoes“secondact”implicatehere?

GooglehasbeenconcentratingonPConlinesearchingwhichisnowchallengedbyFacebookandothercompanies,butitmayfindasecondchanceofdevelopmentfrommobilephones,asmoreandmorepeoplearenowsearchinginformationonmobiles,whichisfasterandmoreconvenient.PartI

QuestionsaboutPartI高级综合商务英语1Unit9internetQ5.InPara.16,theauthor

SteveBallmer,thebossofGoogle’sarch-rivalMicrosoft,hasderidedthesearchcompanyforbeing“aone-trickpony”.(Line7,Para.5)

SteveBallmeristhebossofMicrosoft,Google’sstrongcompetitor,andhehasoncemockedthatGooglehasonlyonemethodforearningmoneyonlineadvertising,nomatterhowharditistryingwithotherways.PartI

SentenceInterpretation高级综合商务英语1Unit9internetSteveBallmer,thebossofAdmittedly,MrRasmussenmaystillbesorethatGoogleshutteredhisproject,whichflopped.(Line6,Para.11)Undoubtedly,Mr.RasmussenstillhatesGoogleasthelatterterminatedhisproject,whichledtohisfailureinwork.

PartI

SentenceInterpretation高级综合商务英语1Unit9internetAdmittedly,MrRasmussenm

splashout(Para.3)

tospendalotofmoneyonsomething

splashout(something)on

synonyms:investin,lashout,spend,splurge

example:

Wesplashedoutonanewkitchen.

LastyearRobertssplashedoutmorethan£1milliontobuyanewhome.

PartI

WordsandExpressions高级综合商务英语1Unit9internetsplashout(Para.3)PartIsnapup(Para.3)tobuysomethingimmediately,especiallybecauseitisverycheap:

example:Peopleweresnappingupbargains.b.toeagerlytakeanopportunitytohavesomeoneaspartofyourcompany,teametc:example:

OwenwassnappedupbyLiverpoolbeforehe’devenleftschool.PartI

WordsandExpressions高级综合商务英语1Unit9internetsnapup(Para.3)PartIfretvi.toworryaboutsomething,especiallywhenthereisnoneed:

example:

Don’tfret-everythingwillbeallright.fretabout/over

example:

She’salwaysfrettingaboutthechildren.fretthat

example:

Theoldmanalwaysfretsthatthey’renolongeryoung.synonyms:worry,agonize,botherPartI

WordsandExpressions高级综合商务英语1Unit9internetfretPartIWordsandExstagnate(Para.6)

vi.tostopdevelopingormakingprogresssynonyms:decline,stop,languishexample:

Growthisexpectedtostagnatenextyear.Hiscareerhadstagnated.PartI

WordsandExpressions高级综合商务英语1Unit9internetstagnate(Para.6)PartIGoogleplexGoogleplexisthecorporateheadquarterscomplexofGoogle,Inc.,locatedat1600AmphitheatreParkwayinMountainView,SantaClaraCounty,California,nearSanJose.“Googleplex”isaportmanteauofGoogleandcomplex,andareferencetogoogolplex.Google总部的名字PartI

Notes高级综合商务英语1Unit9internetGoogleplexPartIYouTube:avideo-sharingwebsite,createdbythreeformerPayPalemployeesinFebruary2005,onwhichuserscanupload,shareandviewvideos.PartI

Notes高级综合商务英语1Unit9internetYouTube:avideo-sharingweMorganStanley:aglobalfinancialservicesfirmheadquarteredinNewYorkCityservingadiversifiedgroupofcorporations,governments,financialinstitutions,andindividuals摩根士丹利

PartI

Notes高级综合商务英语1Unit9internetMorganStanley:aglobalfiQ1.What’sthemainideaofPartII(Para.18-Para.27)?

Googleisnowdevelopingdatasearchingbusinessonmobilephonesasitrealizesthatsmartphonesmakepossiblerevolutionarydevelopmentsinareassuchasvoice-commandedsearch.Besides,thecompanyalsoplanstointroducea“sociallayer”acrossitsexistingproductstofightwithFacebook.PartII

QuestionsaboutPartII高级综合商务英语1Unit9internetQ1.What’sthemainideaofPaQ2.

Thetitlesays“Yourphoneiswatchingyou.”Whatdoesthismean?

Asmoreandmorepeopleareusingsmartphones,developingavarietyoffunctionalsoftwaresformobilesbecomesimpending.Nowamobilephonecanlocateyourpositionimmediately,andGooglewillbeabletosendyouadsforashoporrestaurantonlyafewpacesaway.Havingasmartphonewithallfunctionsisjustlikehiringamaid,whoalwaystakescareofyou.

PartII

QuestionsaboutPartII高级综合商务英语1Unit9internetQ2.Thetitlesays“Yourphon

Q3.AsGoogleislookingforaseconddevelopmentchance,hasitsloweddownitspaceinonlinequeries?

No.Evenwhenitlooksforasecondact,Googlehasbeeninvestingheavilyinitsfirstone,thecomputeronlinesearching,whichaccountsforroughlytwo-thirdsofthesearchingqueriesinAmericaandhandlessometwobillionsearchesaday.PartII

QuestionsaboutPartII高级综合商务英语1Unit9internetQ3.AsGoogleislookingfor

Creatingthesecapabilitieswillbehugelydifficulttechnically,butUdiManber,whooverseesGoogle’ssearchactivities,sayshisteamisinspiredby“doingthingsthatareonthecuspofthepossible”.(line7,Para.20)Althoughdevelopingnewfunctionsforonlinesearchingwillbedifficultintermsoftechnology,butGoogle’sSearchingsupervisor,UdiManber,isveryconfidentbysayingthathisteamiswellmotivatedastheyknowthattheyaredoingsomethingsupersophisticatedandadvanced.PartII

SentenceInterpretation高级综合商务英语1Unit9internetCreatingthesecapabilitiesAllthissuggeststhatGoogle’sone-trickponyisreallymoreofathoroughbred.

(Line1,Para.21)

AllthisshowsthatGoogle’sabilityinonlineadvertisingisreallyverystrongandsuperb,whichbringslotsofcashforit.PartII

SentenceInterpretation高级综合商务英语1Unit9internetAllthissuggeststhatGoog

Tokeepwinning,thefirmwillneedtohangontoitsremarkabletalentpool.

(Line1,Para.23)Tokeepwinning,Googleneedtorelyfirmlyonitsoutstandingsoftwareengineers,peoplewhomakesGoogle’smagicpossible.PartII

SentenceInterpretation高级综合商务英语1Unit9internetTokeepwinning,thefirmwi

ButthecompetitionfortalentinSiliconValleyisnowreachingfeverpitch.

(Line5,Para.23)AllthecompaniesinSiliconValleyarenowcompetingfortalentedpeopleandthefightreachestothehighestpeak.

PartII

SentenceInterpretation高级综合商务英语1Unit9internetButthecompetitionfortalclinch(Para.19)v.tofinallyagreeonsomethingorgetsomethingaftertryingveryhardsynonyms:

agree,conclude,confirm,secure,settleexample:

Theyoungsalesmaniseagertoclinchthedeal.clinchamatch/championship/victoryetc.

example:

Alast-minutetouchdownclinchedthegame.PartII

WordsandExpressions高级综合商务英语1Unit9internetclinch(Para.19)PartIIrattle(Para.24)vt.tomakesomeoneloseconfidenceorbecomenervous

synonyms:scare,shake,upset,vibrate

example:

Hismockingsmilerattledhermorethanhisanger.

Itwashardnottogetrattledwhentheworkpiledup.PartII

WordsandExpressions高级综合商务英语1Unit9internetrattle(Para.24)PartIIbeefup(Para.25)

v.toimprovesomethingormakeitmoreinteresting,moreimportant,etc.

example:

abeefed-upnewsstory

Weneedtobeefthecampaignup.PartII

WordsandExpressions高级综合商务英语1Unit9internetbeefup(Para.25)PartIIPartII

NotesBellLabs:

theresearchanddevelopmentsubsidiaryoftheFrench-ownedAlcatel-LucentandpreviouslyoftheAmericanTelephone&TelegraphCompany(AT&T)贝尔实验室

高级综合商务英语1Unit9internetPartIINotesBellLabsPartII

NotesXeroxPARC:isaresearchandco-developmentcompanyinPaloAlto,California，withadistinguishedreputationforitscontributionstoinformationtechnologyandhardwaresystems施乐帕克研究中心高级综合商务英语1Unit9internetPartIINotesXPartIIIQuestionsaboutPartIIIQ1:What’sthemainideaofPartIII(Para.11-Para.18)?

Ifitwantstokeepthetalents,Googlemustprovidechancesforthemtoaccomplishtheirambitions,ratherthanjustgivingthemhighpays.Besides,itmustkeeponwithconstantinnovationstoavoidbeingerasedofftheglobe.高级综合商务英语1Unit9internetPartIIIQuestionsaboutPartQ2:InPara.28,whydoestheauthormention“greenenergy”and“driverlesscars”?

Becausebothprojectsarechallenginginnovationswhichdemandtalentsandinspiration.TheauthormentionsthemtopointoutthatGooglecannotattractthesmartestsoftwareengineersjustbyhighpaysandpowerdelegation.Itmustalsocreatechallengingandinspiringworkingenvironmentforthem.PartIIIQuestionsaboutPartIII高级综合商务英语1Unit9internetQ2:InPara.28,whydoestQ3:WhydoyouthinkGoogleputsaskeletonoftyrannosaurusrexatitsentrance?Whatdoesitsymbolize?

Astyrannosaurusrexisthemostpowerfulmeat-eatingdinosaurintheworld,theskeletonstandsforGoogle’sambitiontodevelopinthebusinessworld.ItsymbolizesGoogle’spowerintheInternetworld.PartIIIQuestionsaboutPartIII高级综合商务英语1Unit9internetQ3:WhydoyouthinkGooglePartIIISentenceInterpretation

ButStanisasalutaryreminderthattheInternetdynamoneedstokeepevolvingfastifitistoavoidbecomingadigitaldinosaur.(Line4,Para.27)

ThedinosaurskeletonattheentrancebeneficiallyremindseveryemployeethatGoogleneedstodevelopandinnovatefasterthanothercompaniesifitdoesnotwanttobedefeatedintheInternetworldandtovanishsuddenlylikethedinosaur.高级综合商务英语1Unit9internetPartIIISentenceInterpretatPartIIIWordsandExpressionsbizarre(Para.29)adj.

veryunusualorstrangesynonyms:abnormal,curious,eccentric,odd,queer,strangeexample:abizarrecoincidenceactorsinratherbizarrecostumes高级综合商务英语1Unit9internetPartIIIWordsandExpressionsPartIIIWordsandExpressions

salutary(Para.29)

adj.asalutaryexperienceisunpleasantbutteachesyousomethingsynonyms:advantageous,beneficial,helpful,useful,valuablesalutaryexperience/lesson/reminder,etc.

example:

LosingmoneyinthiswaytaughtyoungJonesasalutarylesson.

高级综合商务英语1Unit9internetPartIIIWordsandExpressionPartIIIWordsandExpressionsreplica(Para.29)n.anexactcopyofsomething,especiallyabuilding,agun,oraworkofartsynonyms:copy,clone,duplicate,imitationexample:

an

exactreplicaoftheTajMahal

replicaguns高级综合商务英语1Unit9internetPartIIIWordsandExpression

TextBHastheInternetBroughtUsTogetherorPulledUsApart高级综合商务英语1Unit9internetTextB高级综合商务英语1Unit9internetStructuralAnalysisThetextisdividedintofourparts:Introduction:Para.1TheinventionandbenefitsofInternet:Para.2-4Internetbringsuscloser:Para.5-10Internetpullsusapart:Para.11-15高级综合商务英语1Unit9internetStructuralAnalysisThetextis

Introduction:

Internethastransformedpeople’swayofthinkingandliving—thegroupstheybelongto,theinformationtheyknow,andeventhepeopletheydate.Para.1高级综合商务英语1Unit9internetIntroduction:Para.1高级综合商务英语InventionandbenefitsofInternet:Justastheinventionofmoveabletypeofprintingoncedramaticallywidenedpeople’saccesstoinformation,thewidespreadofInternethastotallychangedpeople’slife,letalonechangingthewayofgettinginformation.Para.2-4高级综合商务英语1Unit9internetInventionandbenefitsofInInternetbringsuscloser:

Internethasbroughtuscloserasitmakesiteasiertofindapartnerandhastransformedthewayweinteractwithourfriends.Wefindaquickeraccesstoourfriendsthroughallkindsofsocialnetworkingandkeepourselvesreadilyinformedoftheirstatus.Para.5-10高级综合商务英语1Unit9internetInternetbringsuscloser:ParaInternetpullsusapart:

Ontheotherhand,Internethaspulledpeopleapartfromeachotherastheynowcommunicatemainlythroughmachines,ratherthanfacetoface.PeoplehavelosttheirpassionandaffectiontootherpeopleandtheycanmakealotoffriendsonInternet,buthavelostthecommitmentsanddutiesoffriendship.Para.11-15高级综合商务英语1Unit9internetInternetpullsusapart:Para.1.Workshop:InternetprivacyissuesStudentswillbedividedintosmallgroupstodiscusstheonlineprivacyissues.Theymaytellabouttheirworriesorauthenticpersonalexperience.

Exercises

Speaking高级综合商务英语1Unit9internet1.Workshop:InternetprivacyInternetprivacyissues:1.CookieproliferationTheinvisiblecookiesoftwareagentsthattrackyourbrowsinghabitsandpersonaldataarelikelytomultiplyin2013.Advertisingnetworks,marketers,andotherdataprofiteersdependoncookiestolearnmoreaboutwhoyouareandwhatyoumaybeinterestedinbuying.Unlesslegislationimposeslegalrestraintsonweb-browsertracking,yoursystemislikelytoaccumulatemorecookiesthanyou’dfindinaboxofchipsahoy.Cookieshavebeenproliferatingataratethatwouldimpressepidemiologists.Exercises

Speaking高级综合商务英语1Unit9internetInternetprivacyissues:Exerc2.Seizingclouddata3.Locationdatabetrayal4.ScanninginthenameofcybersecurityExercises

Speaking高级综合商务英语1Unit9internet2.SeizingclouddataExercisesThousandsofe-commercecustomerswatchastheircreditcardnumbersaresoldonlinefor$1apiece.Internetchatroomswhereidentitiesarebought,soldandtradedlikeoptions.Exercises

Speaking高级综合商务英语1Unit9internetThousandsofe-commercecustomExercises

SpeakingHintsComplicatingmattersfurtherarecriminalswhobreakintoWebsites,stealtheinformationanduseitforpersonalgain.Advertisingfirms,whostandtogainasmuchasanyfrompersonaldatacollection,haveabsorbedthebruntofcomplaintsfromprivacycritics.高级综合商务英语1Unit9internetExercisesSpeakingHints36percentofNetusershavesoughtonlinesupportforhealth,familyandmentalhealthissues,and24percentofthosehavesignedinwiththeirrealnameande-mailaddress.Everyquestionthey’veaskedandeverystatementthey’vemadeisnowstoredonaharddrivesomewhere.Exercises

SpeakingHints高级综合商务英语1Unit9internet36percentofNetusershavesSomehackerspostedtensofthousandsofcreditcardnumbersstolenfromCDUniverseonaWebsite;theyofferedtosharemorefor$1apiece.Later,anMSNBCinvestigationrevealeddozensofInternetRelayChatroomswherestolenpersonalprofiles—names,addresses,phonenumbers,andcreditcardnumbers—arebought,soldandtradedoutintheopen.Exercises

SpeakingHints高级综合商务英语1Unit9internetSomehackerspostedtensofthStill,eventhehintthatdataisbeingcollectedsurreptitiouslycancreateafirestormofbadpublicityforatechnologycompany.BothheavyweightsMicrosoftandIntelhavebeenforcedtoturnofffeatureswhichwouldhaveallowedeithercompanytotrackitscustomersacrosstheInternet.——Exercises

SpeakingHints高级综合商务英语1Unit9internetStill,eventhehintthatdata2.Debate1)TheInternetispullingpeopleapartAffirmative:Internetispullingusapart.Negative:Internetisdrivingpeoplecloser.

Brainstormconvincingthoughtsinfavorofyourteam.Exercise

Debate

高级综合商务英语1Unit9internet2.DebateExerciseDeb2)Chinashouldadoptreal-name-registrationpolicyontheInternetBrainstormpersuasivethoughtsforaffirmativeandnegativesides.Exercise

Debate

高级综合商务英语1Unit9internet2)Chinashouldadoptreal-namItcanplayapositiveroletoencouragemorepeopletobethesupervisorsofthegovernmentwiththeircorrectcriteriaandresponsibleattitude.Somenegativegossipnewsandunfriendlyremarks,whichismadeupbyfake,willbealsoreducedwithlawsofname-registrationsystem.ItwouldmakegreatcontributiontoabetterInternetenvironment.Affirmative高级综合商务英语1Unit9internetAffirmative高级综合商务英语1Unit9interTotakethemeasuresrelatedtothereal-namesystemisthefoundationofthefutureinformationsociety.Anyonewhoeithermakesharmfultroubletothewholesocietyorattacksomeonebypungentremarkwilldefinitelybelaidwithlegalresponsibilitybyplentyofways.Affirmative高级综合商务英语1Unit9internetTotakethemeasuresrelatedtThereal-namesystemcanhaveasignificantimpactontheInternetethicsandasenseoforder.Tominimizenegativeeffectsthatcanbecausedbyanonymity,suchasslanderingandunauthorizedcopyrightsharing.

Affirmative高级综合商务英语1Unit9internetThereal-namesystemcanhaveApparently,name-registrationsystemdepressedthecommunicationontheweb.Meanwhile,somepersonalinformationwasgivenawaybyhackersonthepurposeandtherearealsomanypeoplestealingothers’IDnumberstoregisterillegally.Thereal-namesystemmaydeclinepeople’sinteresttoenjoytheirselfinvirtualreality.Negative高级综合商务英语1Unit9internetApparently,name-registrationItisbeingcriticizedforsuppressingfreedomofspeechontheInternet.Negative高级综合商务英语1Unit9internetItisbeingcriticizedforsupUnitNineInternetandOurLife高级综合商务英语1Unit9internetUnitNine高级综合商务英语1Unit9internLead-inTextA:InternetandOurLifeTextB:HastheInternetBroughtusTogetherorPulledusApart?高级综合商务英语1Unit9internetLead-in高级综合商务英语1Unit9internetLead-in高级综合商务英语1Unit9internetLead-in高级综合商务英语1Unit9internet

Lead-in

Discussion1ImagineanddescribethelifestyleofourfuturegenerationsundertheinfluenceoftheInternet.WhichInternetsearchenginedoyoulikeusing?Why?DoyouhaveMicroblog?Whatareitsbenefitsandharms?高级综合商务英语1Unit9internetLead-inDiscussion1Imagi

Lead-inDiscussion1referenceInthefuture,mostofhumanlivingactivitiescanbeaccomplishedathome:HomeentertainmentsystemOnlineshoppingDoingexerciseathomeOnlinereadingOnlinefood-orderingOnlinechattingWorkingathomeAnyother?高级综合商务英语1Unit9internetLead-inDiscussion1refLead-inDiscussion1reference2.Forthesecondquestion,studentsmaygivetheirownanswersbutneedtojustifythem.Agoodsearchengineshouldpayattentiontothefollowingfactors:SizeofdatabaseFreshnessofinformationCompletenessoftextTypeofdocumentsofferedSpeedandconsistencyEffectivedisplayofkeywordsAnyotherfactors?高级综合商务英语1Unit9internetLead-inDiscussion1refeLead-in

Discussion2Discusstheimplicationsofthefollowingcartoons:1.高级综合商务英语1Unit9internetLead-inDiscussion2Disc2.Lead-in

Discussion2高级综合商务英语1Unit9internet2.Lead-inDiscussion2高Lead-in

Discussion3

WhatdoyouthinkofthefollowingquotesaboutInternet?Discussthemwithyourdeskmate:OntheInternet,nobodyknowsyou’readog.

PeterSteinerInternet:absolutecommunication,absoluteisolation.PaulCarvel高级综合商务英语1Unit9internetLead-inDiscussion3

3.“Moreconnectionstomoredevicesmeansmorevulnerabilities.”

—MarcGoodman4.

“[A404page]isthefeelingofabrokenrelationship.”—RennyGleesonLead-in

Discussion3高级综合商务英语1Unit9internet3.“MoreconnectionstomoreReadthefollowingfunnysayingsabouttheInternet.Whatdotheysuggest?Youhavesuccessfullyloggedin,Nowpressanykeytologout.Helpdesk:Sir,youneedtoadd10GBspacetoyourHD.Customer:CouldyoupleasetellwhereIcandownloadthat?Benicetothenerds,forallyouknowtheymightbethenextBillGates!Lead-in

Discussion4高级综合商务英语1Unit9internetReadthefollowingfunnysayin

Everycoinhastwosides.DiscusstheadvantagesanddisadvantagesofthefollowingInternetfunctions:FunctionsAdvantagesDisadvantagesemailsearchingbloggingadvertisingshoppingLead-in

Discussion4高级综合商务英语1Unit9internetEverycoinhastwosides.ClickthewebsitetogetmoreinformationaboutInternetandourlifeDoyouagreetotheauthor’sopinionsinthisarticle?Whyorwhynot?Lead-in

MillionDollarHomepage高级综合商务英语1Unit9internetClickthewebsitetogetmoreTextAHowLongWillGoogle’sMagicLast?高级综合商务英语1Unit9internetTextA高级综合商务英语1Unit9internetStructuralAnalysisPara.MainTopicsPara.1-17Google’shistoryofdevelopment,thenewchallengesitisnowconfrontedwithandtheinternalproblemsithas.Para.18-27NewbusinessesGoogleisdevelopingandtheinnovationsthecompanyisnowinitiating.Para.11-18ThereasonsGoogleundergoesconstantreformsandinnovations.高级综合商务英语1Unit9internetStructuralAnalysisPara.MainPartI

QuestionsaboutPartIQ1.What’sthemainideaofPartI(Para.1-17)?

Googleisaquirkcompanywhichalwaysinitiatessomeunexpectedplansfordevelopment.Butnowitisconfrontedwithtwochallenges:Thefirstinvolvesplacatingregulators,whofretthatthecompanymaybeabusingitsconsiderablepower,whilethesecondishowtofind