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InternationalCompetitionforUrbanPlanningandDesignSHENZHENDACHONGAREA
GeneralPlan深圳大冲旧城改造项目概念规划设计Contents目录1Vision2Context3Plan4DesignCharactor5Implementation2.1
LinkingwithShenzhen2.2
LinkingwithDachongArea
基地分析区域位置3.1
LandUse3.2
RetailStrategy土地利用商业规划4.1
ArchitecturalCharacter
建筑特点4.2
LandscapeCharacter景观特点5.1
ProgramAnalysis5.2
Parcelization&Phasing
地块划分及分期功能配置2.3
ExistingDachongPlan2.4
FourChallenges2.5
DesignPrinciples现状分析四个挑战3.3
ResidentialStrategy&Guideline
住宅规划3.4
Education&CommunityFacilitiesStrategy&Guideline方案主要特征教育,公共设施规划3.5
OpenSpaceStrategy&Guideline开放空间规划3.6
GuidelineAccess&CirculationStrategy交通规划3.7
ParkingStrategy&Guideline停车场规划3.8
BuiltForm3.9
EnvironmentalSustainability
可持续性发展建筑形式1TheVision规划设计理念深圳市大冲村旧城改造计划是令人振奋的工程,在不久的将来,大冲将成为新的城市活力区,具有在市区范围不可忽视的商业影响力和住宅供应市场,是由“城中村”改造成开放型城市综合体(区)的又一典例。TheDachongUrbanDesign&PlancreatesavibrantanddynamicexperienceandurbanlifestylelocatedinthemiddleofNanshandistrictwhichisthemostimportanturbancoreforthefuture.ThePlansetsthepositionof
Dachong
as
linking
work
in
collaboration
and
synergy
with
the
Nanshan
urban
core’s
new
commercial
force
and
residential
demand.
Huarun
Dachong
will
be
transformed
into
Shenzhen’s
most
popular
shoppingdestination,soundworkingspace,andpremierresidentialneighborhood-avibrantplacetolive,work,andenjoydiversesocial,cultural,andrecreationalactivities.深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀ东北向鸟瞰
birdeye`s
viewfromnortheast西南向鸟瞰
birdeye`sviewfromsouthwest东南向鸟瞰
birdeye`sviewfromsoutheast沙河西路沿街透视
Shahewestroadperspective沙河高尔夫透视
ꢀviewfromshahegolf购物中心下沉广场透视Shoppingcenterperspective铜鼓路入口透视ViewalongTongguRoadperspective绿轴透视图Greenmallperspective还建街区鸟瞰RelocationAreaperspective水景公园透视图Waterparkperspective文化公园透视图memoryparkperspective总平面图Masterplan2Context城市环境背景条件2.1
LinkingwithShenzhen区域位置2.2
LinkingwithDachongArea基地分析2.3
ExistingDachongPlan现状分析2.4
FourChallenges四个挑战2.5
DesignPrinciples方案主要特征ꢂ.ꢀ区域位置ꢂ.ꢀLinkingwithShenzhenShenzhen
has
3
major
urban
cores-Louhu,
Futian
CBD,
and
Nanshan/Baoan.
Louhu
core
shares
history
with
Shenzhen
Special
EconomicZone
development.
Most
of
financial
function
and
active
economicactivities
of
the
city
has
been
located
in
this
core
from
the
late
of
1970s.FutianCentralDistrictwasestablishedin1984大冲村位于深圳南山区高新技术产业园区中区东部。本项目用地南临“深南大道”,东临“沙河西路”,北端距“北环大道”约400米,与城市干道连接紧密。and
symbolizes
the
city’s
ongoing
transformation
from
a
manufacturingzone
to
a
“world
city”.
It
is
serves
an
important
function
as
the
city’s
service-sector
core,
providing
a
diverse
mix
of
commercial,
cultural,administrative,
and
residential
uses.
The
Central
District
has
a
total
areaof414hectares,andextends用地东南边紧邻“沙河高尔夫”,“名商高尔夫”两个高尔夫球场,用地南侧与地铁一号线高新园站直接相连,地铁站口附近是“深南大道”公交站群,这些都是本计划应充分利用的公共交通资源。north-south
from
Hongli
Road
to
Binhe
Road,
and
east-west
fromXinzhou
Road
to
Caitian
Road.
Shennan
Boulevard
bisects
the
CentralDistrictandincludesanextensivelinearopenspacecorridor.The
current
planning
scheme
anticipates
approximately
8
million
squaremetersofmixed-usedevelopment.Existingdevelopmentistypicallyhighdensity,withtwocorridorsofmixed-usetowerbuildingsupto250meterstall
situated
along
Yitian
and
Jintian
Road.
High
density
developmentseeks
to
capitalize
on
views
and
access
to
the
Central
Square
and
otherlocalcultural,civic,andadministrativefacilities.罗湖—福田中心区—南山
Luohu-CBD-NanshanRelationship
Diagram南山地图
Nanshanmap城市扩建的流程&发展图FlowofCityExpansion&DevelopmentDiagram深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢁꢁ.ꢁꢀꢀꢀ基地分析ꢁ.ꢁ
LinkingwithDachongAreaNanshanLandUseMap:Land
use
planning
of
Nanshan
district
is
regulatedbytheNanshanDistrictLandUsePlan2002-2010远处有山景、海景,西北向是大面积多、低层建筑,视野开阔,为本项目体量向高处发展提供景观支持。大冲村所在的南山高新技术产业园区拥有大量而集中的研发、办公用地及项目,缺乏与之规模相应的商业、商务配套及居住功能。当我们放眼更大的南山区域,这种需求更强烈——当然也有竞争。Environment
around
Dachong
is
surrounded
byreservoir,mountainsonnorth.Golf
course
along
river
Shahe
river
provides
openspaceforthecityinvisualcontext.Shenzhen
University
is
located
in
the
center
ofNanshandistrict.Trade
port
and
customs
to
Hong
Kong
establishestheeconomictopologyofNanshandistrict景观资源及开放空间图示
NaturalResource/OpenSpaceContextDiagram市场空间及竞争FlowofMoneyDiagram深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀ7ꢁ.ꢂꢀ现状分析ꢁ.ꢂExistingDachongPlan现状的大冲村占地67.4万㎡,密集分布着村民自建出租屋及自发形成的商业,有“郑氏宗祠”、“大王古庙”及一些古树等有保留价值的元素。总体上,大冲村已完全不适应城市发展,需要一个全新的城市综合体(区)取而代之。Existing
Dachong
Plan:
The
Dachong
Areahas
a
total
land
area
of
674,000
m².
It
issituated
in
the
middle
of
Nanshan
districtand
is
bounded
by
major
roads-
ShennanBoulevard
on
south,
Baihuan
road
on
north,Shahexi
road
on
east
and
Keji
road.
Thisarea
is
characterized
by
an
informal
patternof
streets,
buildings,
and
public
spaces,which
emerged
as
during
successive
phasesof
incremental
growth
and
development.Irregular
orientation
of
buildings,
a
distortedstreet
pattern,
and
traditionally
unique
retailpattern
of
street
market,
lends
a
specialcharacterandidentitytothearea.大冲村旧城改造计划由业主、开发商和市政府共同参与,三方互惠,统一规划,整体建设,分期开发。大冲村现状图
ExistingDachongPlan深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀ8ꢁ.ꢂ四个挑战ꢁ.ꢂFourChallengesThe
Huarun
Dachong
Urban
Design
&
Plan
createsvalues
by
establishing
integration
of
new
urbanelementintotheexistingurbanfabric.Context-sensitiveplanning
and
efficient
design
framework
let
theDachong
Plan
achieve
the
simple
and
firm
foundationformorevaluecreation.在规划层面,大冲村旧城改造计划面临四个主要挑战。﹡高容积率高容积率主要带来对空间、群体型态方面的影响。Native
residents
&
Owners
to
share
improved
qualityof
life
and
expanded
value
surplus
from
urbanredevelopment.Three
parties
of
city
government,
native
residents&
owners,
and
developer
will
cooperate
to
createthe
maximized
value
increase
from
Dachong
UrbanPlanning&Design.Coordinationbetweenthreepartiesshould
be
precisely
executed
to
achieve
win-winproduction.﹡开放性及场所关联新的大冲城区应开放、充满活力,既有清晰的宏观空间脉络,又有众多特征鲜明的场所环境。﹡交通本项目将产生、吸引的交通会对区域内城市交通体系带来压力。﹡HighDensity﹡规划的效应性、现实性﹡Openess用地规划要满足业主、开发商及市政府三方利益,重点项目(如商业、住宅)要有市场竞争力。高容积率
HighDensity﹡EfficientCirculation﹡ValueCreationSHENZHEN(CityGovernment)BalancedurbandevelopmentEnhancedcitycompetitionability开放性及场所关联
OpenessHUARUN(Developer)DACHONG(Residents&Owners)BetterlivingenvironmentContributiontothecommunityMoreeconomicandfinancialopportunitiesDiverselifestyles三方利益互补
ValueCreation交通
EfficientCiculation深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀ9ꢀ.5方案主要特征:ꢀ.5DesignPrinciplesIdentity&Density﹡与城市尺度相应的群体规划Landmark:地标400米的塔楼座落于两大城市干道交汇口,直接展示于城市级绿化带。成为型体构成的平衡点。Iconic
400m
high
tower
will
be
located
at
the
south-east
corner
ofthe
site,
and
it
will
act
as
anchoring
building
of
site
plan.
Office,5-starhotel,andretailonthepodiumwillbelocatedinthistower.Balance:均衡与对比一组三、四星级酒店及还建写字楼与400米塔楼形成均衡,中间约350米长的商场水平体量与400米塔楼产生对比。A
group
of
3-star,
4-star
hotels,
and
relocation
office
tower
will
taketheroleofbalancingwith400mtower.舒展Skyline:两列贯通地块南北的超高层住宅,将建造出壮丽的天空景象,“雁形”排布的超高层塔楼舒展、动感。Two
rows
residential
buildings
through
the
site
in
north-south标志性
Landmark均衡与对比
Balancedirectionwillbeestablishedtodefinethedramaticskyline.界定Separation:多用途楼群将在商业区与住宅区、还建区与开发区之间形成一个缓冲区,建立明确的界面。Mixed-usebuildingswillsetthebufferzonetoseparatecommercialandresidentialfunctions.肌理Texture:不同的外观设计、建筑高度及平面排布将在整个地块上形成三个明确的群组肌理。Diverse
elevation
designs
and
height
of
buildings
will
create
the
3dimensionaltexturelinealloverthesite天际线
Skyline界定
Separation肌理
Texture深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀ0高效率交通体系Efficiency&AmenityDiagram“科发路”的重要性得到重视,直线形主路连接纵横向城市干道,使城市交通疏导便捷高效。在不同地块设定与主体功能相适应的支路密度。StreetFrame:Street
networking
principle
follows
the
efficiency
of
traffic
circulation.Dachong’s
major
street
frame
follows
the
existing
urban
planning’s
gridsystemtosupplymoreconnectionstomajorarterials.Two
one-waytrafficislandswillresolvethebusytrafficissuesincommercialarea.在高效的机动车道路系统上,结合公共交通及商业节点,利用地下、(半)室内、二层平台等场所开拓步行空间,创造连续而丰富的步行环境。GreenMall:One
of
the
primary
goals
of
Huarun
Dachong
Plan
is
to
increase
thequality
of
life
for
residents
and
visitors.
Green
Mall
connecting
betweenwelcomingplaza/subwaystationtotheriversideparkwillprovideenoughgreenspaceandtranquilenvironment."科发路"的重要性
EssentialityofKefaRoadDiagram直线型主路("铜鼓路","科发路")连接纵横向城市干道确定与用地功能相应的支路密度叠加步行空间ExstinggridsystemSub-divisionGreenmall深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&DesignforꢀꢁMultipleLayers复合性复合性公共空间轴KeyElements文化、历史、自然、商业等元素通过公共空间轴混合一体,连接不同区域、尺度、性质的城市公共资源,创造连贯、开放的城市场所。MemoryNetworkLayer:Reflectionof
historyandcultureofDachongarea主要元素CulturalElement:文化元素:2个古寺庙将被保留不动。Two
oldtempleswillbesavedattheexistingplaceHistoric
Element:
Old
trees
are
the
history
of
Dachong
area
to
bepreserved历史元素:古树作为大冲的历史象征将被保留。自然元素:开放式河滨公园将因设置运动体闲设施而有生命力。复合轴:反映大冲地区的历史和文化,以及新兴的生态、自然和城市活力。商业轴:新地下层的发展与地铁站配合,提供更完善的步行系统及活动场所。NaturalElement:Abandoned
riverside
green
space
will
be
vitalized
with
green
connectionfromthecoreofnewplanUrbanElement:SubwayandbusconnectionsservethemajorrouteforurbanmovementUndergroundRetailLayer:Newlayerofundergroundspacedevelopmentincorporatingwithsubwaystationforbetterpedestriancirculationandmovement主要元素
KeyElements复合性公共空间轴
MultipleLayers深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢀ适应城市资源及各方利益的功能区块Vitality&Diversity4Districts:Dachong
Plan
will
be
characterized
withfour
specified
divisions
of
urban
functions.Relocation
Area,
Residential
Area,
DividingBuffer
Area,
and
Commercial
Area
will
beintegrated
into
the
site
with
specified
systemforeachsection.分区规划
4districts居住区商住区公建区Residential
DistrictMixed-useDistrictCommercialDistrict还建(公寓)区RelocationDistrict深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢁ还建公寓、商业区块PublicTransportationLocation:与公交节点相邻,出行方便;与商业混合、紧邻,生活方便。500m
walking
distance
circle
from
subwaystationincludeswholerelocationareaRelocationAreaStrategy:Retail
in
relocation
area
is
inspired
by
theDachong’soriginalstreetmarketactivities.Theoutline
of
every
block
will
be
raised
up
to
the2nd
floor
supporting
podium
terrace
gardenwhich
will
be
used
as
community
squares
forresidents.
1st
and
2nd
floors
will
be
occupiedby
dynamic
commercial
activities.
Pedestrianwalkwaysonthegroundfloorwillberecessed3~6m
to
provide
enough
shopping
spaceandroofforrainydays.底层街区商业集中商业生活便利
RelocationAreaStrategyTheBottomLayorStreetComercialConcentrated
Mall500m巴士站景观理想
RelocationHousingViewLineDiagramBusStations地铁站
Metro交通便捷
PublicTransportationLocation深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢁ住宅区块ResidentialViewLineStrategy拥有优越的景观资源,相对安静、安全。Most
housing
units
will
reserve
the
open
viewover
the
city
of
Shenzhen.
Housing
blockswill
be
located
away
from
the
major
street
toreducethenoisefromtrafficmovement.商住区块Mixed-UseResidentialViewLineStrategy发掘景观、商业价值,处于各区块交汇区,功能定位灵活。Mixed-UseResidentialtowerswillhaveaclearview
to
the
south
over
the
6-story
LandmarkShopping
Center.
Most
of
elevations
areexposedtoShennanBoulevard.住宅景观分析图
ResidentialViewLineDiagram商住区景观分析图
Mixed-UseResidentialViewLineDiagram深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀ5购物中心LandmarkShoppingCenterVisibility可视性、易达性Shennan
Boulevard
is
the
major
arterialto
connect
the
city
of
Shenzhen
form
eastto
west.
Landmark
Shopping
Center
willexpose
its
largest
frontage
of
elevation
toShennan
Boulevard
to
elevate
the
degree
ofcommunication
with
urban
flow
and
public.Stretched
out
roof
at
the
south-east
corner
ofshopping
center
will
create
a
grand
gatewaytoaccesswelcomingplazawithdramaticviewoftemple,oldtree,andsunkengarden.Agroupof3-star,
4-starhotels,andrelocationoffice
tower
will
set
an
optimized
balance
involumeofspaceandverticalanchoringpointstotieupwholebuildingsinsiteplan.三、四星级酒店便利优先、清晰界定出还建区与开发区购物中心可视性分析图
LandmarkShoppingCenterVisibility三、四星级酒店
3-star,4-starhotel深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢁ地标性办公楼与五星酒店标志性强——处于两条干道交口,城市级绿带(高尔夫球场)提供展示空间。400m
high
Landmark
tower
will
create
newskyline
on
Shennan
Boulevard
in
Nanshandistrict
to
act
as
a
major
visual
anchoring
forDachong
area.
A
series
of
buildings
alongShennan
Boulevard
from
flat
golf
course,landmark
tower,
shopping
center
frontage
tohotels
will
introduce
the
panoramic
view
newurbandevelopmenttothecity景观资源优越400米——南山高新技术产业园门户标志。标志性塔楼可视性分析图
LandmarkTowerVisibility深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designforꢀ73Plan规划方案3.1
LandUse土地利用3.2
RetailStrategy商业规划3.3
ResidentialStrategy&Guideline住宅规划3.4
Education&CommunityFacilitiesStrategy&Guideline教育,公共设施规划3.5
OpenSpaceStrategy&Guideline开放空间规划3.6
Access&CirculationStrategy交通规划3.7
ParkingStrategy&Guideline停车场规划3.8
BuiltForm建筑形式3.9
EnvironmentalSustainability可持续性发展3.1
土地利用:3.1
LandUseContext:背景Land
use
plan
for
Dachong
area
is
regulated
by
the
Nanshan
District
Land
Use
Plan
2002-2010.
Existing
site
plan
is
toinherit
the
history
and
culture
of
the
town.
Green
space
is
arranged
to
preserve
old
trees
and
temples
on
the
conventionalgridsystemofstreetnetwork.大冲土地使用计划遵守2002年-2010年南山土地使用规划。现有的总设计图继承了城市历史及文化特征。在传统街区网格上的树木及寺庙将被保留作为绿化地空间。Concept&Guideline:Iconic
400m
high
tower
will
be
located
at
the
south-east
corner
of
the
site.
This
point
is
the
crossing
point
of
Shahexiroad
and
Shennan
Boulevard.
This
tower
will
be
the
tallest
tower
in
Nanshan
area
and
add
another
landmark
on
ShennanBoulevard
skyline.
Landmark
tower
and
serviced
apartment
building
create
the
welcoming
gate
image
to
the
people
fromthe
city
and
Hong
Kong
coming
along
the
highway.
This
tower
is
composed
with
office,
5-star
hotel
on
the
top,
and
retail
onthepodiumarea.设计指引地块东南角即沙河西路与深南大道交汇处,将建设一座高400米的标志塔楼,此塔楼建成后,将成为南山区最高塔楼及深南大道上又一地标。该地标塔楼及其边上的酒店式公寓,将给市民和由高速公路进入市内的香港游客一个热情而醒目的印象。塔楼由写字楼、顶部的五星级酒店及底层商务配套构成。LandmarkTower
willbebalancedwithanothergroupofbuildings.Agroupof3-star,
4-starhotels,andrelocationofficetowerwillsetanoptimizedbalanceinvolumeofspaceandverticalanchoringpointstotieupwholebuildingsinsiteplan.High-rise
residential
area
will
be
characterized
by
two
groups
of
buildings.
Two
rows
through
the
site
in
north-south
directionwill
be
established
to
define
the
dramatic
skyline.
Riverview
towers
reaches
200m
high
to
get
maximized
view
of
river
andgolf
green
for
residents.
Row
on
west
facing
Tonggu
road
is
set
a
180
m
high
tower
series.
Maximum
height
applying
onresidential
towers
provides
bigger
area
of
on-site
green.
Residents
in
each
residential
block
will
share
the
clean
and
enoughgreenenvironmentaladvantagestocooldowntheheatofShenzhenweather.三、四星级酒店位于“铜鼓路”与“深南大道”交汇口西侧,与400米塔楼遥相呼应。它们之间是购物中心水平体量,把沿“深南路”塔楼紧密结合。Mixed-use
towers
and
3-star,
4-star
hotels
will
be
located
on
the
parameter
of
landmark
tower
and
shopping
center
as
abuffer
to
separate
the
residential
blocks
from
dynamic
shopping
areas.
This
separation
creates
safer
and
more
peacefullivingenvironmentforresidents.高层住宅将被建成两组不同风格的建筑,贯穿地块的南北向,两排超高层住宅群将成为绚丽的标志性风景。200米高的河景塔楼能最大范围的摄取河景及高尔夫球场景观,西面的一排住宅建筑朝向“铜鼓路”,为180米高的高层塔楼,既界定出项目西侧边界,又充分利用西、北向开阔的城市空间。Texture:
different
designs
of
residential
towers,
different
height
of
towers-12
floors,
32
floors
for
relocation
towers,
18,
24,
33,62
floors
for
high-rise
residential
towers,
22~63
floors
for
Riverview
towers
will
create
vibrant
urban
experiences
and
urbantexture.多功能塔楼及三、四星级酒店将座落于地标塔楼和购物中心之间,以形成一个缓冲区来分隔居住区和吵闹的购物区,为住户提供安全、安静的居住环境。物中心之间,以形成一个缓冲区来分隔居住区和吵闹的购物区,为住户提供安全、安静的居住环境。总平面图
DaChong
Masterplan南山区土地利用规划图
NanShanLandUsePlanning深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designfor29功能设计计容积率建筑面积(万m2)要求计容积率建筑面积(万m2)一.零售商业(R
e
ta
il)1.华润的购物中心185.711.5~18.05.7~9.02.还迁给大冲村民的商业小计23.717.2~27.0二.酒店(h
o
te
l)1.五星级酒店1座(3.6万)3.66.4103.3~3.64.8~6.48.1~10.02.三星或四星酒店2座(6.4万)小计三.写字楼(o
ffic
e
)1.还迁给大冲的写字楼2.华润的写字楼小计8.2208.212.0~20.020.2~28.245.5~65.228.261.9商业商务共计四.住宅(R
e
sid
e
n
tia
l)出租44.2514.7544.2514.751.还迁房2.商品房自住173.805232.8055.645190住宅共计249土地利用规划图
Landuseplan住宅区五.公共配套4.9~5.8299.4~320.06.11~6.534.44~4.75六.计容积率建筑面积合计Residential300.356.13商业净用地(49万)总用地67.4万)Retail容积率:4.46商住区还建区Mixed-Use
ResidentialRelocationResidential七.用地分配1.华润用地2.还迁用地42785.70%14.30%学校和公共配套Education&Community功能面积配比表
Areachart公共空间Publicspace写字楼Office深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designfor303.2
商业规划3.2RetailStrategy商业空间组织RetailSpaceOrganization商业区定位为具有独特总体风格,街铺、商场等多种形式并存,室内、半室内、室外商业空间结合的,针对有一定购买力消费群的复合性购物场所。Convenience-Landmark
Shopping
Center
is
located
at
the
edge
ofsubwaystationwithdirectundergroundcirculation以点带线,灵活发展。Spatial
strategy
proposes
that
5
linked
nodes
will
create
a
strongnetwork
of
pedestrians’
movement
and
flow.
Major
access
from
outsideoccurs
from
east,
west
and
south
direction.
3
nodes-earth
park,welcoming
plaza,
and
water
park-
will
be
cores
of
developing
axis
forcommercialstreets.五个空间节点分别为东、西商业区的两个街心公园,以“郑氏宗祠”为中心的树林绿地,围绕“大王古庙”、保留古树的“迎宾广场”以及商场中央的叠水乐园。它们个性鲜明、主体各异,是重点公共场所。由城市经用地东、西、南向进入的人流分别抵达不同节点,在这些节点间,骑楼、二层天桥、地下广场、中庭等空间建立起步行连接体系,成为由“节点”带动的商业带。Exposure-Major
commercial
frontage
is
exposed
to
the
public
alongthe
Shennan
Boulevard
for
more
space
of
advertisement
and
closerrelationshipwithurbanmovementSeparation-A
buffer
strip
composed
by
3-star,
4-star
hotels
andmixed-use
buildings
will
separate
the
relocation
area
from
the
majorcommercial
space
to
let
users
feel
more
diverse
spatial
and
shoppingexperiences.宏观商业模式布局集中商业区位于“科发路”以南。商业区西区为还建商业,主要为公寓底层商铺,商业产权与用地产权吻合。商业区东区为开发商自有商业,其中央完整地块设大型集中商场。围绕商场,在酒店、办公、高级公寓的裙房设灵活的特色商业。以这些节点为中心,分别向附近支路作辐射式商业发展规划,这些规划将带有灵活性。商业空间策略
RetailStrategy购物中心商业空间组织分析图
RetailSpaceOrganizationLandmarkShoppingcenter街心公园郑氏宗祠花园迎宾广场WelcomingPark购物公园ShoppingGarden水景公园零售店AnchorRezailEarthParkMemoryGardenWater
Park节点主轴Joint街区商业开放空间地下商业StreetMarketRetailOpenSpaceMainAxisUndergroundSpace开发轴DevelopingAxis深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designfor31商业人行流线分析RetailPedestrianCirculationStrategy动线与环境Shoppers
and
residents
will
have
a
vibrantand
unique
experience
with
the
context-sensitivedesignedpedestrianwalkways.Pedestrian
walkways
along
city
block
streetswill
provide
typical
but
historical
streetscapeandmarketviewsPedestrian
walkways
across
the
block
will
bedesignedtoconnectthemajoropenspacesPedestrian
plazas
at
major
open
spaces
willbe
incorporated
with
different
level
changesfrom2ndfloortoundergroundspace顾客和居民在商业区将有丰富的步行经历。沿城市道路是典型而传统的街景,骑楼,街边茶座或小尺度街心公园。下沉广场让人在避开机动车干扰的同时,以新的仰视角度欣赏“大王古庙”或窥视树林中的“郑氏宗祠”。从地下一层广场一直连接到商场第五层露台、延续近200米、高差约27米的“叠水乐园”令人震惊而流连不已。而在下沉式街心广场中,被水池围绕的“水晶宫”纯净神秘,是另类的文化场所。Pedestrians
movement
in
commercial
spaceswill
creat
vibrant
shopping
experience
in
threedifferent
types
of
spaces-outdoor,
indoor,
andsemi-outdooratriumspaces所有这些都被穿插着商业的空间串联一体。郑氏宗祠花园MemoryGarden商业人行流线分析图
RetailPedestrianCirculationStrategy沿城市道的人流The
Person
Who
Followsa
City
Way
Flows沿内部商业街的人流(室内主道线、骑楼、地下、二层通道)Pedestrian
AlongInerStreetCindovrs.Archunderground
deck主要开放空间Mainly
open
space下沉广场购物公园水景公园室外、半室外商业场所Outdoors,Half
Outdoors
Business
PlaceUndergroudParkShoppingGardenWater
Park深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designfor32商业类型分布RetailPlanExisting
scattered
retail
and
residentialfunctions
are
integrated
on
the
south-westcorner
block
for
enhanced
convenience
touse
public
transportation.
High-rise
residentialtowers
with
grand
on-site
garden
are
locatedat
the
north
part
of
Dachong
area.
Intenseshopping
&
office
spaces
are
located
alongthe
Shennan
Boulevard
for
more
exposure
tothepublicandeasieraccessfromoutside.公共资源优先,互补互惠。在空间节点附近,优先设中、高档物业及餐饮;小尺度街道两侧是混合类街铺;特色(如奢侈品)店、主力店出现在酒店、高档办公附近。具体的商业策划是项复杂而重要的工作,需要专业队伍动态地展开。餐饮及高档商业Resturaunt&Hight-endRtail街区Street
Retail商业平面
RetailPlan街区Street
Retail餐饮及高档物业Resturaunt&Hight-endRtail主力店及酒店Main
Store&Cabaret集中商业MajorRetail主要开放空间Major
Open
Space室外、半室外商业场所室外、半室外商业场所Semi-IndoorRetailSemi-IndoorRetail深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designfor33集中商业模式Existingvs.PlanDiagramDachong
Plan’s
commercial
space
is
designed
with
the
knowledgeandresearchofprecedentcasestudiesindifferentcities.大冲集中商业的设计研究多个城市的商业案例Bangkok:
Department
stores
draw
a
unique
streetscape
along
theelevated
metro
lines.
Major
department
store
buildings
are
locatedaround
station
four
corners
and
in-between
stations.
Metro
line
isthespineoftheBangkok’sretailstores.New
York:
Retail
stores
utilize
the
existing
building
spaces
andstructuresinhighdensitycommercialarea.Commercialprogramsindiversescalearedevelopedblockbyblockalongthemainavenues.LA:
Shopping
mall
style
in
US
had
been
developed
in
the
urbansprawl
era
thanks
to
the
car
supply
to
the
public.
4~5
departmentstores
and
2~3
specific
mega
stores
are
composed
in
organicrelationship.
Stores
are
connected
by
central
atrium
and
sharepublicspacetomaketheshopperskeepmoving.MixCity:
Shenzhen’s
MixCity
is
a
successful
precedent
to
showthe
trend
of
shopping
and
lifestyle.
Shopping
center
is
penetratedby
a
axis
circulation
space
branching
out
to
various
event
andentertainmentprograms.Dachong
Shopping
Center:
Dachong’s
Landmark
ShoppingCenter
is
to
be
described
as
a
family
oriented,
multi-experientialretail
and
lifestyle
destination.
Goal
of
design
is
to
maximize
theadvantageslearnedfromtheexistingcasestudies.Shoppingcenterdesign
proposes
a
vibrant
and
diverse
mix
of
food,
entertainment,recreation,
and
retail
spaces.
Garden
in
the
center
is
locatedon
the
stepped
rooftops
of
first,
second,
third,
and
fourth
floor.Visitors
are
welcomed
by
indoor/outdoor
green
garden
vitalizedby
water
feature.
Multi
level
of
space,
experience,
shopping
style,entertainment,andeventwillcoverthebigrangeofageandneeds.进入基地车行流线CirclationtoSiteBangkok地铁站Metro
stationNew
York街道StreetDaChongMIX
CityLA实例类比图示
Existingvs.PlanDiagram深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designfor34商业环境
Retail
landscape街心公园郑氏宗祠花园下沉广场迎宾广场购物公园水景公园EarthParkMemoryGardenUndergrandParkWelcomingParkShoppingGardenWater
Park深圳大冲旧城改造项目概念规划设计Shenzhen
Dachong
AreaInternationalCompetitionforUrbanPlanning&Designfor353.33.3
ResidentialStrategy&Guideline住宅规划总图——秩序性型体——丰富性ResidentialDiagramThe
Dachong
Plan
incorporates
three
majortypes
of
housing:
Relocation
High-riseHousing
for
inside
area
of
site,
RiverviewTowers
for
riverside
area,
Serviced
Apartment,and
Housing
for
existing
residents
andowners.
Each
type
of
housing
has
beendesigned
to
apply
2~3
different
he
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