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InternationalCompetitionforUrbanPlanningandDesignSHENZHENDACHONGAREA

GeneralPlan深圳大冲旧城改造项目概念规划设计Contents目录1Vision2Context3Plan4DesignCharactor5Implementation2.1

LinkingwithShenzhen2.2

LinkingwithDachongArea

基地分析区域位置3.1

LandUse3.2

RetailStrategy土地利用商业规划4.1

ArchitecturalCharacter

建筑特点4.2

LandscapeCharacter景观特点5.1

ProgramAnalysis5.2

Parcelization&Phasing

地块划分及分期功能配置2.3

ExistingDachongPlan2.4

FourChallenges2.5

DesignPrinciples现状分析四个挑战3.3

ResidentialStrategy&Guideline

住宅规划3.4

Education&CommunityFacilitiesStrategy&Guideline方案主要特征教育,公共设施规划3.5

OpenSpaceStrategy&Guideline开放空间规划3.6

GuidelineAccess&CirculationStrategy交通规划3.7

ParkingStrategy&Guideline停车场规划3.8

BuiltForm3.9

EnvironmentalSustainability

可持续性发展建筑形式1TheVision规划设计理念深圳市大冲村旧城改造计划是令人振奋的工程,在不久的将来,大冲将成为新的城市活力区,具有在市区范围不可忽视的商业影响力和住宅供应市场,是由“城中村”改造成开放型城市综合体(区)的又一典例。TheDachongUrbanDesign&PlancreatesavibrantanddynamicexperienceandurbanlifestylelocatedinthemiddleofNanshandistrictwhichisthemostimportanturbancoreforthefuture.ThePlansetsthepositionof

Dachong

as

linking

work

in

collaboration

and

synergy

with

the

Nanshan

urban

core’s

new

commercial

force

and

residential

demand.

Huarun

Dachong

will

be

transformed

into

Shenzhen’s

most

popular

shoppingdestination,soundworkingspace,andpremierresidentialneighborhood-avibrantplacetolive,work,andenjoydiversesocial,cultural,andrecreationalactivities.深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀ东北向鸟瞰

birdeye`s

viewfromnortheast西南向鸟瞰

birdeye`sviewfromsouthwest东南向鸟瞰

birdeye`sviewfromsoutheast沙河西路沿街透视

Shahewestroadperspective沙河高尔夫透视

ꢀviewfromshahegolf购物中心下沉广场透视Shoppingcenterperspective铜鼓路入口透视ViewalongTongguRoadperspective绿轴透视图Greenmallperspective还建街区鸟瞰RelocationAreaperspective水景公园透视图Waterparkperspective文化公园透视图memoryparkperspective总平面图Masterplan2Context城市环境背景条件2.1

LinkingwithShenzhen区域位置2.2

LinkingwithDachongArea基地分析2.3

ExistingDachongPlan现状分析2.4

FourChallenges四个挑战2.5

DesignPrinciples方案主要特征ꢂ.ꢀ区域位置ꢂ.ꢀLinkingwithShenzhenShenzhen

has

3

major

urban

cores-Louhu,

Futian

CBD,

and

Nanshan/Baoan.

Louhu

core

shares

history

with

Shenzhen

Special

EconomicZone

development.

Most

of

financial

function

and

active

economicactivities

of

the

city

has

been

located

in

this

core

from

the

late

of

1970s.FutianCentralDistrictwasestablishedin1984大冲村位于深圳南山区高新技术产业园区中区东部。本项目用地南临“深南大道”,东临“沙河西路”,北端距“北环大道”约400米,与城市干道连接紧密。and

symbolizes

the

city’s

ongoing

transformation

from

a

manufacturingzone

to

a

“world

city”.

It

is

serves

an

important

function

as

the

city’s

service-sector

core,

providing

a

diverse

mix

of

commercial,

cultural,administrative,

and

residential

uses.

The

Central

District

has

a

total

areaof414hectares,andextends用地东南边紧邻“沙河高尔夫”,“名商高尔夫”两个高尔夫球场,用地南侧与地铁一号线高新园站直接相连,地铁站口附近是“深南大道”公交站群,这些都是本计划应充分利用的公共交通资源。north-south

from

Hongli

Road

to

Binhe

Road,

and

east-west

fromXinzhou

Road

to

Caitian

Road.

Shennan

Boulevard

bisects

the

CentralDistrictandincludesanextensivelinearopenspacecorridor.The

current

planning

scheme

anticipates

approximately

8

million

squaremetersofmixed-usedevelopment.Existingdevelopmentistypicallyhighdensity,withtwocorridorsofmixed-usetowerbuildingsupto250meterstall

situated

along

Yitian

and

Jintian

Road.

High

density

developmentseeks

to

capitalize

on

views

and

access

to

the

Central

Square

and

otherlocalcultural,civic,andadministrativefacilities.罗湖—福田中心区—南山

Luohu-CBD-NanshanRelationship

Diagram南山地图

Nanshanmap城市扩建的流程&发展图FlowofCityExpansion&DevelopmentDiagram深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢁꢁ.ꢁꢀꢀꢀ基地分析ꢁ.ꢁ

LinkingwithDachongAreaNanshanLandUseMap:Land

use

planning

of

Nanshan

district

is

regulatedbytheNanshanDistrictLandUsePlan2002-2010远处有山景、海景,西北向是大面积多、低层建筑,视野开阔,为本项目体量向高处发展提供景观支持。大冲村所在的南山高新技术产业园区拥有大量而集中的研发、办公用地及项目,缺乏与之规模相应的商业、商务配套及居住功能。当我们放眼更大的南山区域,这种需求更强烈——当然也有竞争。Environment

around

Dachong

is

surrounded

byreservoir,mountainsonnorth.Golf

course

along

river

Shahe

river

provides

openspaceforthecityinvisualcontext.Shenzhen

University

is

located

in

the

center

ofNanshandistrict.Trade

port

and

customs

to

Hong

Kong

establishestheeconomictopologyofNanshandistrict景观资源及开放空间图示

NaturalResource/OpenSpaceContextDiagram市场空间及竞争FlowofMoneyDiagram深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀ7ꢁ.ꢂꢀ现状分析ꢁ.ꢂExistingDachongPlan现状的大冲村占地67.4万㎡,密集分布着村民自建出租屋及自发形成的商业,有“郑氏宗祠”、“大王古庙”及一些古树等有保留价值的元素。总体上,大冲村已完全不适应城市发展,需要一个全新的城市综合体(区)取而代之。Existing

Dachong

Plan:

The

Dachong

Areahas

a

total

land

area

of

674,000

m².

It

issituated

in

the

middle

of

Nanshan

districtand

is

bounded

by

major

roads-

ShennanBoulevard

on

south,

Baihuan

road

on

north,Shahexi

road

on

east

and

Keji

road.

Thisarea

is

characterized

by

an

informal

patternof

streets,

buildings,

and

public

spaces,which

emerged

as

during

successive

phasesof

incremental

growth

and

development.Irregular

orientation

of

buildings,

a

distortedstreet

pattern,

and

traditionally

unique

retailpattern

of

street

market,

lends

a

specialcharacterandidentitytothearea.大冲村旧城改造计划由业主、开发商和市政府共同参与,三方互惠,统一规划,整体建设,分期开发。大冲村现状图

ExistingDachongPlan深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀ8ꢁ.ꢂ四个挑战ꢁ.ꢂFourChallengesThe

Huarun

Dachong

Urban

Design

&

Plan

createsvalues

by

establishing

integration

of

new

urbanelementintotheexistingurbanfabric.Context-sensitiveplanning

and

efficient

design

framework

let

theDachong

Plan

achieve

the

simple

and

firm

foundationformorevaluecreation.在规划层面,大冲村旧城改造计划面临四个主要挑战。﹡高容积率高容积率主要带来对空间、群体型态方面的影响。Native

residents

&

Owners

to

share

improved

qualityof

life

and

expanded

value

surplus

from

urbanredevelopment.Three

parties

of

city

government,

native

residents&

owners,

and

developer

will

cooperate

to

createthe

maximized

value

increase

from

Dachong

UrbanPlanning&Design.Coordinationbetweenthreepartiesshould

be

precisely

executed

to

achieve

win-winproduction.﹡开放性及场所关联新的大冲城区应开放、充满活力,既有清晰的宏观空间脉络,又有众多特征鲜明的场所环境。﹡交通本项目将产生、吸引的交通会对区域内城市交通体系带来压力。﹡HighDensity﹡规划的效应性、现实性﹡Openess用地规划要满足业主、开发商及市政府三方利益,重点项目(如商业、住宅)要有市场竞争力。高容积率

HighDensity﹡EfficientCirculation﹡ValueCreationSHENZHEN(CityGovernment)BalancedurbandevelopmentEnhancedcitycompetitionability开放性及场所关联

OpenessHUARUN(Developer)DACHONG(Residents&Owners)BetterlivingenvironmentContributiontothecommunityMoreeconomicandfinancialopportunitiesDiverselifestyles三方利益互补

ValueCreation交通

EfficientCiculation深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀ9ꢀ.5方案主要特征:ꢀ.5DesignPrinciplesIdentity&Density﹡与城市尺度相应的群体规划Landmark:地标400米的塔楼座落于两大城市干道交汇口,直接展示于城市级绿化带。成为型体构成的平衡点。Iconic

400m

high

tower

will

be

located

at

the

south-east

corner

ofthe

site,

and

it

will

act

as

anchoring

building

of

site

plan.

Office,5-starhotel,andretailonthepodiumwillbelocatedinthistower.Balance:均衡与对比一组三、四星级酒店及还建写字楼与400米塔楼形成均衡,中间约350米长的商场水平体量与400米塔楼产生对比。A

group

of

3-star,

4-star

hotels,

and

relocation

office

tower

will

taketheroleofbalancingwith400mtower.舒展Skyline:两列贯通地块南北的超高层住宅,将建造出壮丽的天空景象,“雁形”排布的超高层塔楼舒展、动感。Two

rows

residential

buildings

through

the

site

in

north-south标志性

Landmark均衡与对比

Balancedirectionwillbeestablishedtodefinethedramaticskyline.界定Separation:多用途楼群将在商业区与住宅区、还建区与开发区之间形成一个缓冲区,建立明确的界面。Mixed-usebuildingswillsetthebufferzonetoseparatecommercialandresidentialfunctions.肌理Texture:不同的外观设计、建筑高度及平面排布将在整个地块上形成三个明确的群组肌理。Diverse

elevation

designs

and

height

of

buildings

will

create

the

3dimensionaltexturelinealloverthesite天际线

Skyline界定

Separation肌理

Texture深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀ0高效率交通体系Efficiency&AmenityDiagram“科发路”的重要性得到重视,直线形主路连接纵横向城市干道,使城市交通疏导便捷高效。在不同地块设定与主体功能相适应的支路密度。StreetFrame:Street

networking

principle

follows

the

efficiency

of

traffic

circulation.Dachong’s

major

street

frame

follows

the

existing

urban

planning’s

gridsystemtosupplymoreconnectionstomajorarterials.Two

one-waytrafficislandswillresolvethebusytrafficissuesincommercialarea.在高效的机动车道路系统上,结合公共交通及商业节点,利用地下、(半)室内、二层平台等场所开拓步行空间,创造连续而丰富的步行环境。GreenMall:One

of

the

primary

goals

of

Huarun

Dachong

Plan

is

to

increase

thequality

of

life

for

residents

and

visitors.

Green

Mall

connecting

betweenwelcomingplaza/subwaystationtotheriversideparkwillprovideenoughgreenspaceandtranquilenvironment."科发路"的重要性

EssentialityofKefaRoadDiagram直线型主路("铜鼓路","科发路")连接纵横向城市干道确定与用地功能相应的支路密度叠加步行空间ExstinggridsystemSub-divisionGreenmall深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&DesignforꢀꢁMultipleLayers复合性复合性公共空间轴KeyElements文化、历史、自然、商业等元素通过公共空间轴混合一体,连接不同区域、尺度、性质的城市公共资源,创造连贯、开放的城市场所。MemoryNetworkLayer:Reflectionof

historyandcultureofDachongarea主要元素CulturalElement:文化元素:2个古寺庙将被保留不动。Two

oldtempleswillbesavedattheexistingplaceHistoric

Element:

Old

trees

are

the

history

of

Dachong

area

to

bepreserved历史元素:古树作为大冲的历史象征将被保留。自然元素:开放式河滨公园将因设置运动体闲设施而有生命力。复合轴:反映大冲地区的历史和文化,以及新兴的生态、自然和城市活力。商业轴:新地下层的发展与地铁站配合,提供更完善的步行系统及活动场所。NaturalElement:Abandoned

riverside

green

space

will

be

vitalized

with

green

connectionfromthecoreofnewplanUrbanElement:SubwayandbusconnectionsservethemajorrouteforurbanmovementUndergroundRetailLayer:Newlayerofundergroundspacedevelopmentincorporatingwithsubwaystationforbetterpedestriancirculationandmovement主要元素

KeyElements复合性公共空间轴

MultipleLayers深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢀ适应城市资源及各方利益的功能区块Vitality&Diversity4Districts:Dachong

Plan

will

be

characterized

withfour

specified

divisions

of

urban

functions.Relocation

Area,

Residential

Area,

DividingBuffer

Area,

and

Commercial

Area

will

beintegrated

into

the

site

with

specified

systemforeachsection.分区规划

4districts居住区商住区公建区Residential

DistrictMixed-useDistrictCommercialDistrict还建(公寓)区RelocationDistrict深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢁ还建公寓、商业区块PublicTransportationLocation:与公交节点相邻,出行方便;与商业混合、紧邻,生活方便。500m

walking

distance

circle

from

subwaystationincludeswholerelocationareaRelocationAreaStrategy:Retail

in

relocation

area

is

inspired

by

theDachong’soriginalstreetmarketactivities.Theoutline

of

every

block

will

be

raised

up

to

the2nd

floor

supporting

podium

terrace

gardenwhich

will

be

used

as

community

squares

forresidents.

1st

and

2nd

floors

will

be

occupiedby

dynamic

commercial

activities.

Pedestrianwalkwaysonthegroundfloorwillberecessed3~6m

to

provide

enough

shopping

spaceandroofforrainydays.底层街区商业集中商业生活便利

RelocationAreaStrategyTheBottomLayorStreetComercialConcentrated

Mall500m巴士站景观理想

RelocationHousingViewLineDiagramBusStations地铁站

Metro交通便捷

PublicTransportationLocation深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢁ住宅区块ResidentialViewLineStrategy拥有优越的景观资源,相对安静、安全。Most

housing

units

will

reserve

the

open

viewover

the

city

of

Shenzhen.

Housing

blockswill

be

located

away

from

the

major

street

toreducethenoisefromtrafficmovement.商住区块Mixed-UseResidentialViewLineStrategy发掘景观、商业价值,处于各区块交汇区,功能定位灵活。Mixed-UseResidentialtowerswillhaveaclearview

to

the

south

over

the

6-story

LandmarkShopping

Center.

Most

of

elevations

areexposedtoShennanBoulevard.住宅景观分析图

ResidentialViewLineDiagram商住区景观分析图

Mixed-UseResidentialViewLineDiagram深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀ5购物中心LandmarkShoppingCenterVisibility可视性、易达性Shennan

Boulevard

is

the

major

arterialto

connect

the

city

of

Shenzhen

form

eastto

west.

Landmark

Shopping

Center

willexpose

its

largest

frontage

of

elevation

toShennan

Boulevard

to

elevate

the

degree

ofcommunication

with

urban

flow

and

public.Stretched

out

roof

at

the

south-east

corner

ofshopping

center

will

create

a

grand

gatewaytoaccesswelcomingplazawithdramaticviewoftemple,oldtree,andsunkengarden.Agroupof3-star,

4-starhotels,andrelocationoffice

tower

will

set

an

optimized

balance

involumeofspaceandverticalanchoringpointstotieupwholebuildingsinsiteplan.三、四星级酒店便利优先、清晰界定出还建区与开发区购物中心可视性分析图

LandmarkShoppingCenterVisibility三、四星级酒店

3-star,4-starhotel深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀꢁ地标性办公楼与五星酒店标志性强——处于两条干道交口,城市级绿带(高尔夫球场)提供展示空间。400m

high

Landmark

tower

will

create

newskyline

on

Shennan

Boulevard

in

Nanshandistrict

to

act

as

a

major

visual

anchoring

forDachong

area.

A

series

of

buildings

alongShennan

Boulevard

from

flat

golf

course,landmark

tower,

shopping

center

frontage

tohotels

will

introduce

the

panoramic

view

newurbandevelopmenttothecity景观资源优越400米——南山高新技术产业园门户标志。标志性塔楼可视性分析图

LandmarkTowerVisibility深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designforꢀ73Plan规划方案3.1

LandUse土地利用3.2

RetailStrategy商业规划3.3

ResidentialStrategy&Guideline住宅规划3.4

Education&CommunityFacilitiesStrategy&Guideline教育,公共设施规划3.5

OpenSpaceStrategy&Guideline开放空间规划3.6

Access&CirculationStrategy交通规划3.7

ParkingStrategy&Guideline停车场规划3.8

BuiltForm建筑形式3.9

EnvironmentalSustainability可持续性发展3.1

土地利用:3.1

LandUseContext:背景Land

use

plan

for

Dachong

area

is

regulated

by

the

Nanshan

District

Land

Use

Plan

2002-2010.

Existing

site

plan

is

toinherit

the

history

and

culture

of

the

town.

Green

space

is

arranged

to

preserve

old

trees

and

temples

on

the

conventionalgridsystemofstreetnetwork.大冲土地使用计划遵守2002年-2010年南山土地使用规划。现有的总设计图继承了城市历史及文化特征。在传统街区网格上的树木及寺庙将被保留作为绿化地空间。Concept&Guideline:Iconic

400m

high

tower

will

be

located

at

the

south-east

corner

of

the

site.

This

point

is

the

crossing

point

of

Shahexiroad

and

Shennan

Boulevard.

This

tower

will

be

the

tallest

tower

in

Nanshan

area

and

add

another

landmark

on

ShennanBoulevard

skyline.

Landmark

tower

and

serviced

apartment

building

create

the

welcoming

gate

image

to

the

people

fromthe

city

and

Hong

Kong

coming

along

the

highway.

This

tower

is

composed

with

office,

5-star

hotel

on

the

top,

and

retail

onthepodiumarea.设计指引地块东南角即沙河西路与深南大道交汇处,将建设一座高400米的标志塔楼,此塔楼建成后,将成为南山区最高塔楼及深南大道上又一地标。该地标塔楼及其边上的酒店式公寓,将给市民和由高速公路进入市内的香港游客一个热情而醒目的印象。塔楼由写字楼、顶部的五星级酒店及底层商务配套构成。LandmarkTower

willbebalancedwithanothergroupofbuildings.Agroupof3-star,

4-starhotels,andrelocationofficetowerwillsetanoptimizedbalanceinvolumeofspaceandverticalanchoringpointstotieupwholebuildingsinsiteplan.High-rise

residential

area

will

be

characterized

by

two

groups

of

buildings.

Two

rows

through

the

site

in

north-south

directionwill

be

established

to

define

the

dramatic

skyline.

Riverview

towers

reaches

200m

high

to

get

maximized

view

of

river

andgolf

green

for

residents.

Row

on

west

facing

Tonggu

road

is

set

a

180

m

high

tower

series.

Maximum

height

applying

onresidential

towers

provides

bigger

area

of

on-site

green.

Residents

in

each

residential

block

will

share

the

clean

and

enoughgreenenvironmentaladvantagestocooldowntheheatofShenzhenweather.三、四星级酒店位于“铜鼓路”与“深南大道”交汇口西侧,与400米塔楼遥相呼应。它们之间是购物中心水平体量,把沿“深南路”塔楼紧密结合。Mixed-use

towers

and

3-star,

4-star

hotels

will

be

located

on

the

parameter

of

landmark

tower

and

shopping

center

as

abuffer

to

separate

the

residential

blocks

from

dynamic

shopping

areas.

This

separation

creates

safer

and

more

peacefullivingenvironmentforresidents.高层住宅将被建成两组不同风格的建筑,贯穿地块的南北向,两排超高层住宅群将成为绚丽的标志性风景。200米高的河景塔楼能最大范围的摄取河景及高尔夫球场景观,西面的一排住宅建筑朝向“铜鼓路”,为180米高的高层塔楼,既界定出项目西侧边界,又充分利用西、北向开阔的城市空间。Texture:

different

designs

of

residential

towers,

different

height

of

towers-12

floors,

32

floors

for

relocation

towers,

18,

24,

33,62

floors

for

high-rise

residential

towers,

22~63

floors

for

Riverview

towers

will

create

vibrant

urban

experiences

and

urbantexture.多功能塔楼及三、四星级酒店将座落于地标塔楼和购物中心之间,以形成一个缓冲区来分隔居住区和吵闹的购物区,为住户提供安全、安静的居住环境。物中心之间,以形成一个缓冲区来分隔居住区和吵闹的购物区,为住户提供安全、安静的居住环境。总平面图

DaChong

Masterplan南山区土地利用规划图

NanShanLandUsePlanning深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designfor29功能设计计容积率建筑面积(万m2)要求计容积率建筑面积(万m2)一.零售商业(R

e

ta

il)1.华润的购物中心185.711.5~18.05.7~9.02.还迁给大冲村民的商业小计23.717.2~27.0二.酒店(h

o

te

l)1.五星级酒店1座(3.6万)3.66.4103.3~3.64.8~6.48.1~10.02.三星或四星酒店2座(6.4万)小计三.写字楼(o

ffic

e

)1.还迁给大冲的写字楼2.华润的写字楼小计8.2208.212.0~20.020.2~28.245.5~65.228.261.9商业商务共计四.住宅(R

e

sid

e

n

tia

l)出租44.2514.7544.2514.751.还迁房2.商品房自住173.805232.8055.645190住宅共计249土地利用规划图

Landuseplan住宅区五.公共配套4.9~5.8299.4~320.06.11~6.534.44~4.75六.计容积率建筑面积合计Residential300.356.13商业净用地(49万)总用地67.4万)Retail容积率:4.46商住区还建区Mixed-Use

ResidentialRelocationResidential七.用地分配1.华润用地2.还迁用地42785.70%14.30%学校和公共配套Education&Community功能面积配比表

Areachart公共空间Publicspace写字楼Office深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designfor303.2

商业规划3.2RetailStrategy商业空间组织RetailSpaceOrganization商业区定位为具有独特总体风格,街铺、商场等多种形式并存,室内、半室内、室外商业空间结合的,针对有一定购买力消费群的复合性购物场所。Convenience-Landmark

Shopping

Center

is

located

at

the

edge

ofsubwaystationwithdirectundergroundcirculation以点带线,灵活发展。Spatial

strategy

proposes

that

5

linked

nodes

will

create

a

strongnetwork

of

pedestrians’

movement

and

flow.

Major

access

from

outsideoccurs

from

east,

west

and

south

direction.

3

nodes-earth

park,welcoming

plaza,

and

water

park-

will

be

cores

of

developing

axis

forcommercialstreets.五个空间节点分别为东、西商业区的两个街心公园,以“郑氏宗祠”为中心的树林绿地,围绕“大王古庙”、保留古树的“迎宾广场”以及商场中央的叠水乐园。它们个性鲜明、主体各异,是重点公共场所。由城市经用地东、西、南向进入的人流分别抵达不同节点,在这些节点间,骑楼、二层天桥、地下广场、中庭等空间建立起步行连接体系,成为由“节点”带动的商业带。Exposure-Major

commercial

frontage

is

exposed

to

the

public

alongthe

Shennan

Boulevard

for

more

space

of

advertisement

and

closerrelationshipwithurbanmovementSeparation-A

buffer

strip

composed

by

3-star,

4-star

hotels

andmixed-use

buildings

will

separate

the

relocation

area

from

the

majorcommercial

space

to

let

users

feel

more

diverse

spatial

and

shoppingexperiences.宏观商业模式布局集中商业区位于“科发路”以南。商业区西区为还建商业,主要为公寓底层商铺,商业产权与用地产权吻合。商业区东区为开发商自有商业,其中央完整地块设大型集中商场。围绕商场,在酒店、办公、高级公寓的裙房设灵活的特色商业。以这些节点为中心,分别向附近支路作辐射式商业发展规划,这些规划将带有灵活性。商业空间策略

RetailStrategy购物中心商业空间组织分析图

RetailSpaceOrganizationLandmarkShoppingcenter街心公园郑氏宗祠花园迎宾广场WelcomingPark购物公园ShoppingGarden水景公园零售店AnchorRezailEarthParkMemoryGardenWater

Park节点主轴Joint街区商业开放空间地下商业StreetMarketRetailOpenSpaceMainAxisUndergroundSpace开发轴DevelopingAxis深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designfor31商业人行流线分析RetailPedestrianCirculationStrategy动线与环境Shoppers

and

residents

will

have

a

vibrantand

unique

experience

with

the

context-sensitivedesignedpedestrianwalkways.Pedestrian

walkways

along

city

block

streetswill

provide

typical

but

historical

streetscapeandmarketviewsPedestrian

walkways

across

the

block

will

bedesignedtoconnectthemajoropenspacesPedestrian

plazas

at

major

open

spaces

willbe

incorporated

with

different

level

changesfrom2ndfloortoundergroundspace顾客和居民在商业区将有丰富的步行经历。沿城市道路是典型而传统的街景,骑楼,街边茶座或小尺度街心公园。下沉广场让人在避开机动车干扰的同时,以新的仰视角度欣赏“大王古庙”或窥视树林中的“郑氏宗祠”。从地下一层广场一直连接到商场第五层露台、延续近200米、高差约27米的“叠水乐园”令人震惊而流连不已。而在下沉式街心广场中,被水池围绕的“水晶宫”纯净神秘,是另类的文化场所。Pedestrians

movement

in

commercial

spaceswill

creat

vibrant

shopping

experience

in

threedifferent

types

of

spaces-outdoor,

indoor,

andsemi-outdooratriumspaces所有这些都被穿插着商业的空间串联一体。郑氏宗祠花园MemoryGarden商业人行流线分析图

RetailPedestrianCirculationStrategy沿城市道的人流The

Person

Who

Followsa

City

Way

Flows沿内部商业街的人流(室内主道线、骑楼、地下、二层通道)Pedestrian

AlongInerStreetCindovrs.Archunderground

deck主要开放空间Mainly

open

space下沉广场购物公园水景公园室外、半室外商业场所Outdoors,Half

Outdoors

Business

PlaceUndergroudParkShoppingGardenWater

Park深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designfor32商业类型分布RetailPlanExisting

scattered

retail

and

residentialfunctions

are

integrated

on

the

south-westcorner

block

for

enhanced

convenience

touse

public

transportation.

High-rise

residentialtowers

with

grand

on-site

garden

are

locatedat

the

north

part

of

Dachong

area.

Intenseshopping

&

office

spaces

are

located

alongthe

Shennan

Boulevard

for

more

exposure

tothepublicandeasieraccessfromoutside.公共资源优先,互补互惠。在空间节点附近,优先设中、高档物业及餐饮;小尺度街道两侧是混合类街铺;特色(如奢侈品)店、主力店出现在酒店、高档办公附近。具体的商业策划是项复杂而重要的工作,需要专业队伍动态地展开。餐饮及高档商业Resturaunt&Hight-endRtail街区Street

Retail商业平面

RetailPlan街区Street

Retail餐饮及高档物业Resturaunt&Hight-endRtail主力店及酒店Main

Store&Cabaret集中商业MajorRetail主要开放空间Major

Open

Space室外、半室外商业场所室外、半室外商业场所Semi-IndoorRetailSemi-IndoorRetail深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designfor33集中商业模式Existingvs.PlanDiagramDachong

Plan’s

commercial

space

is

designed

with

the

knowledgeandresearchofprecedentcasestudiesindifferentcities.大冲集中商业的设计研究多个城市的商业案例Bangkok:

Department

stores

draw

a

unique

streetscape

along

theelevated

metro

lines.

Major

department

store

buildings

are

locatedaround

station

four

corners

and

in-between

stations.

Metro

line

isthespineoftheBangkok’sretailstores.New

York:

Retail

stores

utilize

the

existing

building

spaces

andstructuresinhighdensitycommercialarea.Commercialprogramsindiversescalearedevelopedblockbyblockalongthemainavenues.LA:

Shopping

mall

style

in

US

had

been

developed

in

the

urbansprawl

era

thanks

to

the

car

supply

to

the

public.

4~5

departmentstores

and

2~3

specific

mega

stores

are

composed

in

organicrelationship.

Stores

are

connected

by

central

atrium

and

sharepublicspacetomaketheshopperskeepmoving.MixCity:

Shenzhen’s

MixCity

is

a

successful

precedent

to

showthe

trend

of

shopping

and

lifestyle.

Shopping

center

is

penetratedby

a

axis

circulation

space

branching

out

to

various

event

andentertainmentprograms.Dachong

Shopping

Center:

Dachong’s

Landmark

ShoppingCenter

is

to

be

described

as

a

family

oriented,

multi-experientialretail

and

lifestyle

destination.

Goal

of

design

is

to

maximize

theadvantageslearnedfromtheexistingcasestudies.Shoppingcenterdesign

proposes

a

vibrant

and

diverse

mix

of

food,

entertainment,recreation,

and

retail

spaces.

Garden

in

the

center

is

locatedon

the

stepped

rooftops

of

first,

second,

third,

and

fourth

floor.Visitors

are

welcomed

by

indoor/outdoor

green

garden

vitalizedby

water

feature.

Multi

level

of

space,

experience,

shopping

style,entertainment,andeventwillcoverthebigrangeofageandneeds.进入基地车行流线CirclationtoSiteBangkok地铁站Metro

stationNew

York街道StreetDaChongMIX

CityLA实例类比图示

Existingvs.PlanDiagram深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designfor34商业环境

Retail

landscape街心公园郑氏宗祠花园下沉广场迎宾广场购物公园水景公园EarthParkMemoryGardenUndergrandParkWelcomingParkShoppingGardenWater

Park深圳大冲旧城改造项目概念规划设计Shenzhen

Dachong

AreaInternationalCompetitionforUrbanPlanning&Designfor353.33.3

ResidentialStrategy&Guideline住宅规划总图——秩序性型体——丰富性ResidentialDiagramThe

Dachong

Plan

incorporates

three

majortypes

of

housing:

Relocation

High-riseHousing

for

inside

area

of

site,

RiverviewTowers

for

riverside

area,

Serviced

Apartment,and

Housing

for

existing

residents

andowners.

Each

type

of

housing

has

beendesigned

to

apply

2~3

different

he

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