清新卡通教学教育课件模板

©1999-2014IWebHosting.AllrightsreservedCONTENTMARKETING101HowToMakeYourContentMarketingStrategyBetter.©1999-2014IWebHosting.1©1999-2014IWebHosting.Allrightsreserved1WhatIsContentMarketing?2WhyIsItimportant?3MostSharedContentTypes4HowToMakeYourContentStrategyBetter!5Conclusion©1999-2014IWebHosting.2©1999-2014IWebHosting.AllrightsreservedWhatIsContentMarketing?Itinvolvescreation(anddistribution)ofinformativeandengagingcontentthataimsatincreasingcustomerloyaltyaswellasbusinessprospects.Afewofthetacticsofcontentmarketinginclude:»Blogging»E-Books»Webinar»PressRelease©1999-2014IWebHosting.3©1999-2014IWebHosting.Allrightsreserved©1999-2014IWebHosting.4©1999-2014IWebHosting.AllrightsreservedAndItIsImportant....becauseinaworldwherewehaveaccesstounlimitedinformationinamatterofseconds,informationbasedmarketinghasbecomevital.©1999-2014IWebHosting.5©1999-2014IWebHosting.AllrightsreservedWithTheMostSharedContentBeing..©1999-2014IWebHosting.6©1999-2014IWebHosting.AllrightsreservedHere’sSomethingGoodToKnow!60%ofconsumersenjoyreadingrelevantcontentfrombrands.82%ofconsumersfeelmorepositiveaboutacompanyafterreadingcustomcontent.70%ofconsumersfeelclosertoacompanyasaresultofcontentmarketing.©1999-2014IWebHosting.7©1999-2014IWebHosting.Allrightsreserved©1999-2014IWebHosting.8©1999-2014IWebHosting.AllrightsreservedSignUpWithAWebHost!Thefirstandtheforemostthingtodoistosignupforservices.Whenyourcontentgetsshared,peopleclickthroughandgetredirectedtoyourwebsite,andyourwebsiteneedstoberunningefficiently.Remember:Firstimpressionisthelastimpression.webhosting©1999-2014IWebHosting.9©1999-2014IWebHosting.AllrightsreservedWhyChooseIWebHosting?AffordabilityCuttingedgetechnologyatreasonableprices.touchtoyourbusiness.ScalabilityAbilitytoflehostingplansinsyncwiththeincreasingneedsofthewebsite.ReliabilityThe24/7technicalsupportispromptandneverletsyourwebsitedown.SecurityCertifiedbythelikesofMcAfee,Iserversprovidethemostsecureenvironmentforhostingyourweblogs.©1999-2014IWebHosting.10©1999-2014IWebHosting.AllrightsreservedGatherTopics!Beforeyoustartcreatingyourcontentplanandstrategy,it’salwaysbettertoresearchandshortlistahandfuloftopicsthatarenotjustrelevanttoyourbusiness,butalsotrendinginyourcircles.Talkingabout“what’sin”helpsyoukeepyouraudiencehooked.©1999-2014IWebHosting.11©1999-2014IWebHosting.AllrightsreservedWhyChooseIWebHosting?Don’talwaysgoforanallseasonlook,getamakeoverbasedonclimate,festivities,etc;itgivesahumantouchtoyourbusiness.Ahumanbusinessismorerelatablethanonethatsoundsalsoroboticandonlysalesoriented.Ifoverhaulingthewebsiteeverytimeisn’tafeasibleoption;optforchangingthelooksofyoursocialprofiles.Foreample,bringsomevariationinyourcoverpicturesonFacebookifyoufeellikekeepingtheprofilepictureconstanttoyourbusinesslogo.©1999-2014IWebHosting.12©1999-2014IWebHosting.AllrightsreservedIndulgeInChitChatSessions!Conversationsarethebestwaytokeepsomeoneengaged.Tryandframecontentthatnotjustmakesthereaderfeelyouwanttotalk,butalsonudgesthemtomakeaninteraction.©1999-2014IWebHosting.13©1999-2014IWebHosting.AllrightsreservedBecomeClickHappy!Noonehasthetimetogothroughtetheavyposts;butwhodoesn’tlikebrightimages?Stockuponalotofimagesthatareuniquetoyourbusinessandfittheminyourcontentstrategy.Theyarethemostsharedposttypeacrossonlineplatforms.©1999-2014IWebHosting.14©1999-2014IWebHosting.AllrightsreservedShareValues!Doyouhaveacustomeroremployeefriendlypolicyinplace?Ifyes,shareitwithyourfollowersandletthemknowyoucare!Sharingvalueshelpsinbondingwithyourcustomers.©1999-2014IWebHosting.15©1999-2014IWebHosting.AllrightsreservedWorkTogether!Ifnotliterally,atleasttosomeetent!Tryandgetrealtimereviewsonyourproducts/services.Askquestionsaboutwhatyourcustomersepectnetandtrytofitsomeofthosesuggestionsintoyourwork.Thishelpsestablisharapportandshowsyouoffasbeingcustomerdriven.Afterall,thisiseactlywhatpeoplelookfor-tobeheard!©1999-2014IWebHosting.16©1999-2014IWebHosting.AllrightsreservedTellYourStory!Peoplewanttoknowthethoughtprocessbehindyourbusinessandhowitcameabouttobe.Shareyourstoryandyouruniqueeperiencesalongtheway.Itmakesyourbusinessmorerelatable.©1999-2014IWebHosting.17©1999-2014IWebHosting.AllrightsreservedButHere’sTheChallenge..ProducingEngagingContent36%ProducingEnoughContent21%BudgettoProduceContent20%LackofC-LevelBuy-In11%ProducingaVarietyofContent9%NoAnswer3%©1999-2014IWebHosting.18©1999-2014IWebHosting.AllrightsreservedMorethan50%ofyourtrafficcomesfromsocialmediaplatforms.SohowdoyougoabouteecutingacontentstrategyANDkeeptrackofwhat’strending?Hereareafewtoolstomakethegoingeasy…©1999-2014IWebHosting.19©1999-2014IWebHosting.AllrightsreservedSproutSocialItsasocialmediatoolthatnotjustfocusesonpresentingyouwithwhat’strendinginyourcircles,butalsohelpsyouwithCRM.Itoffersyouinsightsonthepopularityofyourbusinessaswellastheamountofinteractionyourbusinesshasindulgedin.isbyfarthemostpopulartoolinthemarket.SproutSocial©1999-2014IWebHosting.20©1999-2014IWebHosting.AllrightsreservedSwayyItsatoolthatanalyzesyoursocialcommunity,matchesthemostrelevantcontentfromaroundthewebandoffersitonyourdashboard,helpsyoubuildarelationshipbetweenyourcontentandyourfollowers.Swayy©1999-2014IWebHosting.21©1999-2014IWebHosting.AllrightsreservedRebelMouseClaimedasthefrontpageofsocialmedia,helpsyoucuratecontentforallyouronlineprofilesonasingledashboardbasedonwhatyourbusinessisknownforandwhatconversationsyouraudiencehasbeenengagingin.RebelMouse©1999-2014IWebHosting.22©1999-2014IWebHosting.AllrightsreservedSocialMentionisatoolcapableofscanningthewebandproducingstatisticsbasedonrealtimebuzzaroundabusiness.Itprovidesinsightsonwhoistalkingaboutyourkeywordandhowoftenpeopleareengaginginconversationsrelatedtoyou.SocialMention©1999-2014IWebHosting.23©1999-2014IWebHosting.AllrightsreservedConclusionContentmarketingisthenewblackandifyoucancarryitoffwell,itisboundtoupyoursalesgraphdrastically!Soequipyourselfwiththerighttoolsandstartframingyourcontentstrategy.FinalTip:Don’tsoundtoopushy,butmakesureyousoundengagingenough.©1999-2014IWebHosting.24©1999-2014IWebHosting.AllrightsreservedCONTENTMARKETING101HowToMakeYourContentMarketingStrategyBetter.©1999-2014IWebHosting.25©1999-2014IWebHosting.Allrightsreserved1WhatIsContentMarketing?2WhyIsItimportant?3MostSharedContentTypes4HowToMakeYourContentStrategyBetter!5Conclusion©1999-2014IWebHosting.26©1999-2014IWebHosting.AllrightsreservedWhatIsContentMarketing?Itinvolvescreation(anddistribution)ofinformativeandengagingcontentthataimsatincreasingcustomerloyaltyaswellasbusinessprospects.Afewofthetacticsofcontentmarketinginclude:»Blogging»E-Books»Webinar»PressRelease©1999-2014IWebHosting.27©1999-2014IWebHosting.Allrightsreserved©1999-2014IWebHosting.28©1999-2014IWebHosting.AllrightsreservedAndItIsImportant....becauseinaworldwherewehaveaccesstounlimitedinformationinamatterofseconds,informationbasedmarketinghasbecomevital.©1999-2014IWebHosting.29©1999-2014IWebHosting.AllrightsreservedWithTheMostSharedContentBeing..©1999-2014IWebHosting.30©1999-2014IWebHosting.AllrightsreservedHere’sSomethingGoodToKnow!60%ofconsumersenjoyreadingrelevantcontentfrombrands.82%ofconsumersfeelmorepositiveaboutacompanyafterreadingcustomcontent.70%ofconsumersfeelclosertoacompanyasaresultofcontentmarketing.©1999-2014IWebHosting.31©1999-2014IWebHosting.Allrightsreserved©1999-2014IWebHosting.32©1999-2014IWebHosting.AllrightsreservedSignUpWithAWebHost!Thefirstandtheforemostthingtodoistosignupforservices.Whenyourcontentgetsshared,peopleclickthroughandgetredirectedtoyourwebsite,andyourwebsiteneedstoberunningefficiently.Remember:Firstimpressionisthelastimpression.webhosting©1999-2014IWebHosting.33©1999-2014IWebHosting.AllrightsreservedWhyChooseIWebHosting?AffordabilityCuttingedgetechnologyatreasonableprices.touchtoyourbusiness.ScalabilityAbilitytoflehostingplansinsyncwiththeincreasingneedsofthewebsite.ReliabilityThe24/7technicalsupportispromptandneverletsyourwebsitedown.SecurityCertifiedbythelikesofMcAfee,Iserversprovidethemostsecureenvironmentforhostingyourweblogs.©1999-2014IWebHosting.34©1999-2014IWebHosting.AllrightsreservedGatherTopics!Beforeyoustartcreatingyourcontentplanandstrategy,it’salwaysbettertoresearchandshortlistahandfuloftopicsthatarenotjustrelevanttoyourbusiness,butalsotrendinginyourcircles.Talkingabout“what’sin”helpsyoukeepyouraudiencehooked.©1999-2014IWebHosting.35©1999-2014IWebHosting.AllrightsreservedWhyChooseIWebHosting?Don’talwaysgoforanallseasonlook,getamakeoverbasedonclimate,festivities,etc;itgivesahumantouchtoyourbusiness.Ahumanbusinessismorerelatablethanonethatsoundsalsoroboticandonlysalesoriented.Ifoverhaulingthewebsiteeverytimeisn’tafeasibleoption;optforchangingthelooksofyoursocialprofiles.Foreample,bringsomevariationinyourcoverpicturesonFacebookifyoufeellikekeepingtheprofilepictureconstanttoyourbusinesslogo.©1999-2014IWebHosting.36©1999-2014IWebHosting.AllrightsreservedIndulgeInChitChatSessions!Conversationsarethebestwaytokeepsomeoneengaged.Tryandframecontentthatnotjustmakesthereaderfeelyouwanttotalk,butalsonudgesthemtomakeaninteraction.©1999-2014IWebHosting.37©1999-2014IWebHosting.AllrightsreservedBecomeClickHappy!Noonehasthetimetogothroughtetheavyposts;butwhodoesn’tlikebrightimages?Stockuponalotofimagesthatareuniquetoyourbusinessandfittheminyourcontentstrategy.Theyarethemostsharedposttypeacrossonlineplatforms.©1999-2014IWebHosting.38©1999-2014IWebHosting.AllrightsreservedShareValues!Doyouhaveacustomeroremployeefriendlypolicyinplace?Ifyes,shareitwithyourfollowersandletthemknowyoucare!Sharingvalueshelpsinbondingwithyourcustomers.©1999-2014IWebHosting.39©1999-2014IWebHosting.AllrightsreservedWorkTogether!Ifnotliterally,atleasttosomeetent!Tryandgetrealtimereviewsonyourproducts/services.Askquestionsaboutwhatyourcustomersepectnetandtrytofitsomeofthosesuggestionsintoyourwork.Thishelpsestablisharapportandshowsyouoffasbeingcustomerdriven.Afterall,thisiseactlywhatpeoplelookfor-tobeheard!©1999-2014IWebHosting.40©1999-2014IWebHosting.AllrightsreservedTellYourStory!Peoplewanttoknowthethoughtprocessbehindyourbusinessandhowitcameabouttobe.Shareyourstoryandyouruniqueeperiencesalongtheway.Itmakesyourbusinessmorerelatable.©1999-2014IWebHosting.41©1999-2014IWebHosting.AllrightsreservedButHere’sTheChallenge..ProducingEngagingContent36%ProducingEnoughContent21%BudgettoProduceContent20%LackofC-LevelBuy-In11%ProducingaVarietyofContent9%NoAnswer3%©1999-2014IWebHosting.42©1999-2014IWebHosting.AllrightsreservedMorethan50%ofyourtrafficcomesfromsocialmediaplatforms.SohowdoyougoabouteecutingacontentstrategyANDkeeptrackofwhat’strending?Hereareafewtoolstomakethegoingeasy…©1999-2014IWebHosting.43©1999-2014IWebHosting.AllrightsreservedSproutSocialItsasocialmediatoolthatnotjustfocusesonpresentingyouwithwhat’strendinginyourcircles,butalsohelpsyouwithCRM.Itoffersyouinsightsonthepopularityofyourbusinessaswellastheamountofinteractionyourbusinesshasindulgedin.