大学体验英语2(第三版)unit3课件

1、Lead inListen & TalkReturn to MenuUnit 3Warm-up Activity Can you translate the following advertising slogans into Chinese? Things go better withCoca-Cola. (Coca-Cola) 饮可口可乐，万事如意。 (可口可乐) Start ahead. (Rejoice) 成功之路，从头开始。(飘柔)Time is what you make of it. (Swatch) 天长地久。 (斯沃奇手表)M&Ms melt in your mouth, n

2、ot in your hand. 只溶在口，不溶在手。 (M&M巧克力)Impossible made possible 使不可能变为可能。 （佳能打印机）Feel the new space. 感受新境界。 （三星电子）Take time to indulge 尽情享受吧！ （ 雀巢冰激凌）Warm-up Questions How many types of advertisements are there? What are they?A commercial advertisement is one which someone has paid for to promote a pro

3、duct or service. PSAs are often placed for free and are intended to educate people about health, safety, or any other issues which affects public welfare.电视广告 广播广告 平面广告 网络广告 活动广告牌 包装广告 街车广告 车载广告 站台广告TV commercialsradio advertisingprint advertisingonline advertisinganimated advertisingpackage adverti

4、singstreet car advertisingadvertising on vehiclesplatform side ad招贴广告霓虹灯广告 户外广告 灯箱广告 赠品广告 形象广告 夹在报刊中的广告 销售点广告poster advertisingneon light advertisingoutdoor advertisinglight box advertisinggift advertisingimage advertisinginsertPOP ad (point-of-purchase)地铁广告 分类广告 音乐式广告 按钮广告 墙纸广告 直邮广告 赞助式广告 subway ad

5、vertisingclassified advertisingmusical advertising button advertisingwallpaper advertisingdirecting advertisingsponsorshipLISTENTALKTurn to p. 52, and lets listen. Listen to the following passage about advertising and try to fill the missing words in the blanks. You will hear the passage three times

6、. When the passage is read for the first time, you should listen carefully for its original idea. When the passage is read for the second time, you are required to fill in the blanks with the exact words you have just heard. Finally, when the passage is read for the third time, you should check what

7、 you have written.Many products for sale seem to scream at us, “Buy me! Buy me!” Advertising is a big business in our world with many products 1)_ for our attention. Think of the last time you bought clothes. You probably noticed the 2)_ of colors, patterns, fabric and brands you could 3)_ from. Whi

8、ch kind of soft 4)_ would you like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses. But products arent always what they seem. Sometimes advertising is deceptive and as 5)_, we must be careful about

9、what we choose to buy. It is important to learn to 6)_ products and identify our purpose in purchasing the things we need.First time2nd timeBut the good thing about advertising is that it helps people to 7)_ and refine their choices.In the United States, the Ad Council creates timely public service

10、messages to the nation. Their purpose is to raise awareness of public problems that citizens can 8)_ to. Inspiring ads cause individuals to take action and even save lives. 9)_ in America, for example, has been reduced over the years because of the creative public service advertisements that the cou

11、ncil 10)_. “Please, please dont be a litter bug, cause every litter bit hurts.” Many families have taught their children to place litter in the trash can in response to this catchy phrase, which has affected generations as each succeeding generation has taught their children not to litter.Many produ

12、cts for sale seem to scream at us, “Buy me! Buy me!” Advertising is a big business in our world with many products 1)_ for our attention. Think of the last time you bought clothes. You probably noticed the 2)_ of colors, patterns, fabric and brands you could 3)_ from. Which kind of soft 4)_ would yo

13、u like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses. But products arent always what they seem. Sometimes advertising is deceptive and as 5)_, we must be careful about what we choose to buy. It is

14、 important to learn to 6)_ products and identify our purpose in purchasing the things we need.But the good thing about advertising is that it helps people to 7)_ and refine their choices.In the United States, the Ad Council creates timely public service messages to the nation. Their purpose is to ra

15、ise awareness of public problems that citizens can 8)_ to. Inspiring ads cause individuals to take action and even save lives. 9)_ in America, for example, has been reduced over the years because of the creative public service advertisements that the council 10)_. “Please, please dont be a litter bu

16、g, cause every litter bit hurts.” Many families have taught their children to place litter in the trash can in response to this catchy phrase, which has affected generations as each succeeding generation has taught their children not to litter.Third timeCheck upMany products for sale seem to scream

17、at us, “Buy me! Buy me!” Advertising is a big business in our world with many products 1)_ for our attention. Think of the last time you bought clothes. You probably noticed the 2)_ of colors, patterns, fabric and brands you could 3)_ from. Which kind of soft 4)_ would you like to have today or what

18、 kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses. But products arent always what they seem. Sometimes advertising is deceptive and as 5)_, we must be careful about what we choose to buy. It is important to learn to 6)_ p

19、roducts and identify our purpose in purchasing the things we peting variety choose drink consumers compare Now lets talk.What are the pros and cons of advertising? In your mind, which advertisement is the most impressive? Look at the following pictures and talk about the questions after them.Look at

20、 the following pictures and talk about the questions after them.Could you tell anything about these advertisements? How does advertising influence you in your purchase decisions?Look at the following pictures and talk about the questions after them.What do these advertisements tell us? What is your

21、opinion about the function of public service advertisements?Task1Task2Dialogue2SAMPLESCOMMUNICATIVE TASKESDialogue1Dialogue 1: Talking About a Public Service AdvertisementJohn:Lili, have you seen this public service advertisement on children in the mountainous regions who are dropping out of school

22、or are unable to attend school because their families cannot afford the tuition?Lili:No, John, I dont believe Ive seen it. Where did you find it?John:In the local newspaper. Apparently its an advertisement by a public service group who is seeking financial assistance and donations to help these chil

23、dren.Lili:I had no idea this problem even existed. I wish there was something we could do to help.John:Well, the advertisement provides a telephone number and an address where donations can be made. I think I know where the location is; its a large volunteer center. The advertisement says that they

24、are looking for money donations as well as educational books and school supplies.Lili:Ive got quite a few school books left over from a Summer School program that I was enrolled in a few years ago. I would love to donate them to those mountain children.John:And I would be willing to donate some mone

25、y. Why dont you carry the books over to the address?Lili:That sounds great. Im really glad you saw that public service advertisement. It feels good helping others in need.John:Im glad I saw it too. Im sure more people would be willing to help out if only they knew there was a need.Lili:I agree. Volu

26、nteer groups are so important. We need more of these kinds of efforts helping society.Turn to p. 54, and lets listen and read. Dialogue 2: Talking About a Sales AdvertisementMichael:I sure feel cheated!Xiaolin:Why? Did somebody take advantage of you?Michael:Not really. Its really my own fault. I saw

27、 a sales promotion advertisement in the newspaper last week saying that many items at AA Supermarket were going to be marked down 50% over the weekend. So, I got up early Saturday morning and rushed over there first thing and bought several of the items.Xiaolin:Sounds like you got some great deals!

28、So why do you feel cheated?Michael:I guess I was so caught up in the excitement of getting such a good discount that I didnt bother to notice the expiration dates on some of the products. I bought a large box of milk thinking it would last me the whole week. I just noticed today that it was due to e

29、xpire tomorrow! What a waste!Xiaolin:I learned the same lesson the hard way myself. Its frustrating, I know.Michael:It makes me so angry to realize that not only did I not save 50%, I lost money because I had to throw the milk away.Xiaolin:Shoppers have to be on guard against those “beautiful traps”

30、 of advertising. We think were getting a really good discount when in fact were just getting a lower quality product.Michael:Ill still watch for discounts, but Im going to make sure I always check the expiration dates from now on.Xiaolin:Thats what I do.Turn to p. 54, and lets listen and read. RoleA

31、RoleBSituationBrian and Xiaohong talk about an environmental protection advertisement in which the citizens are requested to sort out the useful wastes and put them in three slots blue slot for paper, yellow for aluminum cans, and brown for plastic bottles. They think it a good idea to dispose of th

32、e wastes.ReferenceRoleARoleBYou are the American boy, Brian. Now you are studying in China. Today you received an environmental protection advertisement. You want to talk about it with Xiaohong.ReferenceSituationBrian and Xiaohong talk about an environmental protection advertisement in which the cit

33、izens are requested to sort out the useful wastes and put them in three slots blue slot for paper, yellow for aluminum cans, and brown for plastic bottles. They think it a good idea to dispose of the wastes.RoleARoleBYou are the Chinese student, Xiaohong. You also received the environmental protecti

34、on advertisement. You agree with it.ReferenceSituationBrian and Xiaohong talk about an environmental protection advertisement in which the citizens are requested to sort out the useful wastes and put them in three slots blue slot for paper, yellow for aluminum cans, and brown for plastic bottles. Th

35、ey think it a good idea to dispose of the wastes.Brian:I received an advertisement in the mail today about sorting waste products to help protect the environment.Xiaohong:I received it too. It sure sounds like a good idea sorting out items that can be recycled, like paper, aluminum cans and plastic

36、bottles.Brian:Ive already seen the three slots that the advertisement said we should use: a blue slot for paper, yellow for aluminum cans, and brown for plastic bottles. Xiaohong:Do you think were supposed to rinse out the cans and bottles before we put them in the slots? Task 1Brian:The ad didnt sa

37、y, but I think its a good idea since the items are going to be recycled. Well, at least thats what I plan to do.Xiaohong:Me too. Do you think other citizens will bother with this program?Brian:I certainly hope so. Everyone should be able to recognize the importance of protecting the environment. Xia

38、ohong:Youre right. Recycling these kinds of items should drastically reduce the amount of land used for waste disposal.Brian:Lets hope everyone else sees this advertisement and starts recycling today!Task 1RoleARoleBSituationVictor saw an advertisement saying “Clearance Sale” in front of XYZ fashion

39、 shop. He paid 30 Yuan for two T-shirts, but they shrank to childrens size after being washed only once. His friend Lili reminded him to be always careful about the so-called “price cutting” and not to be misled by the beautiful lies in the ad.ReferenceSituationReferenceRoleARoleBYoure the American

40、boy, Victor. You paid 30 Yuan for two T-shirts which have shrank to childrens size because of the advertisement saying “Clearance Sale”. You want to complain about it.Victor saw an advertisement saying “Clearance Sale” in front of XYZ fashion shop. He paid 30 Yuan for two T-shirts, but they shrank t

41、o childrens size after being washed only once. His friend Lili reminded him to be always careful about the so-called “price cutting” and not to be misled by the beautiful lies in the ad.SituationReferenceRoleARoleBYou are Victors friend Lili. You want to remind him to be always careful about the so-called “price cutting” and not to be misled by the beautiful lies in the ad.Victor saw an advertisement saying “Clearance Sale” in front of XYZ fashion shop. He paid 30 Yuan for two T-shirts, but they shrank to childrens size after being washed on